With 38% of independent workers identifying themselves as freelancers and 61% of freelancers specialising in 2 to 3 skills, it's no wonder that hiring and outsourcing is on the up!It's easy to create a 60+ hour working week for yourself when you're running a business and more often than not that can lead to major overwhelm. That's when you should really be looking at outsourcing some of that workload.Nathan Hirsch of FreeUp is here to share his top tips on working with freelancers, hiring, scaling, and working with remote teams…
With Google handling more than 2 trillion searches per year, it’s no surprise that every marketer and business owner is fighting to get to that golden top spot!The higher in the Google ranks you can climb, the more likely you are to get your products and services noticed and that’s what we all want, right?This episode Geoff Atkinson, founder and CEO at Huckabuy is joining us and sharing his unique and powerful strategy for getting to the very top of Google search…
You’re creating all this amazing content and putting your heart and soul into everything you put out there, so of course, you want it to be seen by as many people as possible, right?Well, we know that one of the best ways to optimise your content’s reach is through being found on search engines and SEO plays a huge part in that.SEO can sometimes sound too complicated and technical which can put a lot of people off and stop them reaping the benefits, and that’s why we’re chatting with Brendan Hufford to find out how we can make SEO work for your business.
We LOVE podcasts. So much so that we launched not one, but two podcasts. But launching and growing a successful podcast in 2020 is no easy task. With half a million podcasts on iTunes alone, it takes something special to cut through and find your ideal listeners.That's why we decided to get some insight and advice from podcast genius Mark Asquith, co-founder of Rebel Base Media and the brilliant Captivate podcast host.
Imagine how quickly your reach and engagement would increase if you could build real and significant relationships with people who have influence over their audiences, who could expose their audience to your expertise. It’s the dream, right?It’s a well-known fact that if you want to gain access to an influencer's audience you can pay a fee and do just that, but today Cloris Kylie is talking to us about another approach that can get achieve the same access… without paying a penny!
We all love a good story, right? Whether it’s a tale of rags to riches, an educational learning journey, or a gossip column in a waiting room magazine, we just can’t help delving in!Wouldn’t it be great if you could find out more about the power of using stories in order to communicate with people through your marketing channels?Well lucky you, Lisa Bloom is joining us in this episode to chat about how you can change the way that you write, think, and speak to tell stories in your marketing…
These days marketing is all around us so you can understand why a lot of people have become pretty sensitive to being sold at. It means that the way we make buying decisions now is more about who we trust, who we view as an expert, and who we’re naturally drawn to because they provide real value.A big part of that is putting stuff out there that really helps people, helps them move forward and achieve their goals, and therefore moves them closer to you. It’s a great idea and we’re lucky enough to be chatting to Matt White, founder of Stop Selling Start Helping, who has some practical applications for how you can take these ideas and start implementing them in your business.
One of our favourite things to do is email marketing, so we’re super excited that we have John Mulry with us in this episode talking about email marketing for people who don’t really want to do email marketing.It could be that you just don’t have the time to do email marketing, or you’re just not interested in learning how to do it effectively.Whether you like it or not, email marketing is still one of the top marketing channels for making sales, so it’s definitely worth putting some work in. Luckily Mr. Mulry is here to share his top tips for some tasty email marketing quick wins and campaigns.
It’s time to get technical, it’s time to talk about search engine optimisation.When it comes to SEO there are two camps, there are those of us who embrace it and reap the benefits, and there are those of us who run from it like we’re running from a burning building! Whichever camp you’re in there’s no denying that in our digital world SEO is a huge part of running a successful business and something that we should all be doing more of.Our guest this episode Fili Wiese previously worked at Google and is here to share some SEO tricks and tips that will blow your mind (in a good way)!
You’re launching a new product or starting a new promotion and you’re ready to hit your list with a killer email, but you find yourself staring at a blank broadcast wondering how you can get away with sending another promotion to your subscribers. Sound familiar?Even if you’re amazing at writing emails, writing a full promotional email campaign can be a challenge. That’s why we’ve caught up with the brilliant Donnie Bryant to hear about a recent launch campaign he used and get the scoop on email structure, content, and much more.
You’re cracking on with your business tactics, setting up email campaigns, organising your content strategy, but do you ever have days when you wonder if any of it is actually getting you closer to your goals?When you’re in the thick of running your business, it can be easy to get lost in it all and be difficult to step back and think about what you could be doing differently.This episode Laura Posey is dishing out her top tips for getting a fresh perspective on your strategy to propel your business forward.
We all obsess about building up our lists and building relationships, and we all think we can do it by sitting behind a computer, right?In actual fact, our pal Paul O'Keeffe is going to be talking about a very different approach that can achieve those goals in a totally different way, a more personal approach that includes actually showing up and speaking to people – shock horror!
It's all too easy to get those niggling feelings of envy when you see others doing well in business, but instead of letting it get you down, what if you let it inspire you?This episode we're chatting with Kirsty Carden who recently completed an incredibly interesting project interviewing a ton of super successful business people. She's here to tell us the big things she learned from them and what the common characteristics are for success that we can all take away and implement ourselves.
We all know that creating content, no matter the format, is time-consuming. One of the things we should all be doing is getting somebody else involved in that process to help ease up some time for you.Natalie is obsessed with content marketing and also helping people leverage their content marketing and free up their time. She's here as our ‘third marketer' this episode to tell us about the benefits of outsourcing your content and streamlining your workload.
We've all battled with the beast that is Facebook ads, you've probably dabbled in Instagram ads, and maybe even given LinkedIn ads a test-drive, but how many Pinterest ad campaigns have you launched?You might think Pinterest is just for foodies, event planner, and future brides, but it's actually an incredibly powerful social media search engine just waiting to showcase your business.Ads expert Akvile DeFazio is here to talk us through the benefits and strategies of running Pinterest ads…
Planning and hosting events might sound like a hugely overwhelming prospect, but events come in all shapes and sizes and it's easier than you think to do.We're here with Jim Padilla of Gain The Edge to find out how to put events together which allow you to deliver a massive amount of value and, of course, make really great sales off the back end.
When we talk about selling our high-ticket programmes we usually think about $5,000 – $35,000 price tags, but imagine if you were able to stick a 6-figure price on them. Is it even possible? How would you start selling them? Surely it’s impossible, right?Well, it absolutely is possible and if you’ve ever dreamed of selling at a much higher price then this is the episode for you!Our guest this episode Michael Zipursky is here to share his mind-blowing strategy for selling 6-figure programmes…
One of the big trends online right now is everyone selling their very own blueprint or formula for what a funnel should look like.It seems like everyone is offering the cookie-cutter for funnels, but the truth is that if you’re in even a slightly different niche, it’s just not that easy!Frank Cowell is here with an approach to marketing that he’s broken down into steps that you can apply to whatever it is you’re doing, and your funnel will pretty much fall into place – sounds good right?
Ever wondered how you can take your presentation skills to the next level by delivering with confidence and ease?We've got Gigi Rosenberg here to give us all her top tips on how you can connect with the audience, keep them engaged, and leave them wanting more!
If you’re putting on a live event you’ll know that there’s a ton of things you need to consider and plan, including the venue logistics and how to fill the room with eager attendees, as well as all the in-depth behind the scenes stuff.We’re chatting to Steve Olsher about how you can hype up your attendees by really nailing what goes on behind the event and how to deliver your event promise.