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Eyewitness Beauty

Author: Eyewitness Beauty

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To hear full new episodes and to browse our four-year archive, subscribe to our Substack at eyewitnessbeauty.substack.com (https://eyewitnessbeauty.substack.com/) .

“My favorite podcast.” — Emily Sundberg, Feed Me (https://www.readfeedme.com/)
“This one’s for the Into The Gloss (https://intothegloss.com/) Day Ones.” — Vogue

Brand founders, beauty editors, and creative-types Annie Kreighbaum (Glossier, Soft Services) and Nick Axelrod-Welk (Into The Gloss, Nécessaire) discuss industry news, start-up culture, and pop culture in their (mostly) weekly podcast, Eyewitness Beauty.

www.eyewitnessbeauty.com
36 Episodes
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The KRAUM Special Episode

The KRAUM Special Episode

2025-11-1401:19:11

Annie and Nick reunite to talk about Annie’s new company/vanity project, Kraum. Reporting in live from launch day, Nick grills Annie on how Kraum came to be. Also discussed: Nick’s clandestine project, famous people. This episode is brought to you by Kraum, Inc. Shop the Micro Brush Collection only at kraum.co. Also, it’s me, Annie. I touch on this in the episode, but I want to say it here, too: thank you all for every little bit of support and encouragement on Kraum. Even as small as liking something I post, or thinking a happy thought. I have been very touched and it’s been so energizing, probably more helpful than you even realize. That’s all for now! Send me any questions on Kraum, I love talking about it. -Annie This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.eyewitnessbeauty.com
Episode 162: LinkedOut

Episode 162: LinkedOut

2025-02-2801:26

This is a free preview of a paid episode. To hear more, visit www.eyewitnessbeauty.comThis week we discuss the darkest social media platform, LinkedIn and the LinkedIn-ification of Substack. Plus — Is Annie a b***h? Nick weighs in. Coffee with your cosmetics? We question why every single brand must now open a cafe.Sound off in the comments, let’s hear it!
This is a free preview of a paid episode. To hear more, visit www.eyewitnessbeauty.comFirst: an enthralling discussion on Nick’s Invisalign journey. Then: we hear from the #LEAVEGLOSSIERALONE movement as the precious brand gears up to launch a new fragrance. [link: Glossier’s New Exit Strategy via Puck News]Also:MAC creative director Drew Elliott (@drewpsie; formerly of Paper Magazine, “America’s Next Top Model”) leaves Lauder to go to A…
Nick got something new injected into his face, Britney Spears has big plans for fragrance, problematic Super Bowl happenings, Comedians in Cars Getting Gooped. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.eyewitnessbeauty.com
This is a free preview of a paid episode. To hear more, visit www.eyewitnessbeauty.comNick’s back from Korea and chomping at the bit to talk beauty news: Violet Grey opening an **actual** NYC location, Ulta replaces a regular boss (man) with a #girlboss, Melania channeling her own inner #girlboss in her official portrait, someone let a Kardashian into the Chanel show, and Pat McGrath’s new launch is so two thousand and late. Products of …
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