Planner Life Podcast | A Podcast For Wedding Planners

Hi planners! If you're in the thick of wedding season, feeling overwhelmed, behind on emails, and struggling to find your rhythm, this one's for you. In this episode, I'm sharing five gentle reminders I return to every year to help ground myself when the calendar is packed and the pressure is high. This isn't about adding more to your plate. It's a quick reset to help you breathe, refocus, and keep going. Whether you're running on caffeine or adrenaline (or both!), I hope this episode reminds you that you're not alone and that you've got this. Tune in to hear about: The power of prioritizing: how to sort your to-dos by what really matters right now   Why time-blocking and automation are your secret weapons during busy season   Small, non-negotiable ways to take care of yourself (no elaborate wellness plan required!)   What clear, concise communication really looks like and how to avoid ghosting your clients   The importance of staying connected to your community   How to show up for your marketing without burning out   Whether you're feeling stretched thin or just need a little reminder that you're doing enough, this one's for you. Happy planning! xo, Heather     Today's episode is brought to you by the Planner Life Academy online course. With over 20 years of experience, 900 weddings and events behind me, and having mentored planners for years, I took everything I've learned and poured it into one comprehensive online course. Whether you're just starting out or ready to level up, Planner Life Academy gives you the tools to build a sustainable, successful planning business—from systems and templates to client guidance and leadership. The course includes 45 topics, 16+ hours of video lessons, and everything you need to grow with confidence. Start today at plannerlifeacademy.com

Hi planners! This week's episode features a guest I've admired for years, Nancy Park of So Happi Together. Nancy is a Southern California native, a mom of four, and a powerhouse designer whose work centers on love, legacy, and joy. Together with her business partner Pae, Nancy plans heartfelt, luxury events that are full of intention and meaning. Nancy shares her journey from academia to weddings (spoiler: it started with a blog before her own wedding!), her early nonprofit work, and how a deep respect for family and culture is at the core of everything she designs. We also talk about motherhood, imposter syndrome, choosing the right clients, and how to stay rooted when the world feels heavy. This episode is full of warmth, honesty, and reminders to stay true to yourself and your purpose, even when others are loud about how they think you should show up. Tune in to hear about: Nancy's academic background in communication and cultural studies and how it shapes her approach to planning Her start in weddings (yep, it began with a blog!) Building her business intentionally while raising four kids Why she made her longtime collaborator, Pae, an official business partner and how that decision transformed their work Boundaries, red flags, and how she filters for the right-fit clients Her thoughts on posting (or not posting) during difficult world events, and how she processes and contributes in ways that feel aligned The Asian American brands and traditions she proudly highlights in her work Advice for planners trying to grow without losing themselves If you've ever wondered how to balance motherhood and business, passion and practicality, or ambition and alignment - this episode is a must-listen. xo, Heather Connect with Nancy, So Happi Together Website | Instagram Mentions: Meehee Hanbok  Ellen Nossi Bojagi Cool Beans Bingsu Rice Blossoms If you missed the Mastering Management Workshop, the full template bundle is now available in the Planner Life Academy shop! This bundle includes 13 of my most-used templates designed to help you improve your services, streamline your coordination process, and elevate your client communication. Use code PODCAST for $20 off, and grab it now at plannerlifeacademy.com/shop!

Hi Planners! In this episode of the Planner Life Podcast, I'm diving deep into a phrase we've all heard, "Community Over Competition", and turning it into something real, actionable, and transformative for your planning career and life. This mindset has shaped everything from my business growth to how I show up for others, and I want the same for you. You'll hear me break down what this really means (spoiler: it's not about playing small), why it matters so much in our industry, and how it can help you build deeper relationships, book better clients, and just feel less alone. Plus, I'm sharing six specific ways you can start living out this mindset right now—no fluff, just real steps that build connection and community. Whether you're just starting out or you've been in the game for years, this episode will challenge and encourage you to rethink how you engage with your peers, your business, and your purpose. Tune in to hear about: Why "Community Over Competition" doesn't mean holding back How scarcity vs. abundance mindsets show up in business Six tangible ways to build community (even when you're busy or nervous) Simple reflection questions to help you shift your mindset and support others intentionally The ripple effects this mindset has on clients, vendors, and your own energy Let's create the kind of industry we all want to be a part of—one small act at a time. Happy planning! xo, Heather Want to take your coordination game to the next level? The full Mastering Management Workshop Template Bundle is now available at https://www.plannerlifeacademy.com. Use code PODCAST for $20 off the complete bundle, which includes everything from initial email templates to vendor follow-up guides. This is your roadmap to better systems, smoother weddings, and more profitable coordination services.

Hi Planners! In this episode, I sit down with the vibrant and adventurous Ali Phillips, Chief Wedding Orchestrator of Engaging Events by Ali. Named one of Chicago's top wedding planners, Ali shares her journey from a fast-paced career in trucking logistics to becoming a celebrated name in luxury and destination weddings. Ali opens up about: Her adventurous childhood that sparked a love of travel Pivoting careers at 29 after discovering wedding planning by chance The lessons learned from early years navigating the Chicago market Transitioning into the luxury and destination wedding world Her honest advice for planners who want to break into high-end and international weddings Why authenticity on social media really matters Ali is warm, wise, and full of energy, and this conversation is packed with insights for anyone navigating the wedding industry. Whether you're dreaming of destination weddings or just starting to define your voice, Ali's story is a reminder that success doesn't always follow a straight line — but it's always worth the journey. Happy planning! xo, Heather Connect with Ali, Engaging Events by Ali Website | Instagram Today's episode is brought to you by the Planner Life Academy online course. With over 20 years of experience, 900 weddings and events behind me, and having mentored planners for years, I took everything I've learned and poured it into one comprehensive online course. Whether you're just starting out or ready to level up, Planner Life Academy gives you the tools to build a sustainable, successful planning business—from systems and templates to client guidance and leadership. The course includes 45 topics, 16+ hours of video lessons, and everything you need to grow with confidence. Start today at plannerlifeacademy.com

Hi Planners! In today's episode, I'm diving into the world of networking—but not the stiff, awkward kind that makes you want to turn the car around in the parking lot. This is all about meaningful, energizing, and actually enjoyable connections. I'm sharing how one last-minute decision to show up at a networking event led to a Martha Stewart feature and a dream client—and how shifting my mindset around networking transformed my business (and my attitude). You'll hear about common mistakes planners make when networking, the power of preparation and follow-up, and how generosity and curiosity can make you unforgettable in the best way. Plus, I'm sharing my go-to formula for every event, practical to-do's for your next industry meetup, and a personal challenge to help you network with more intention and joy. What You'll Learn: Why networking isn't optional in the wedding industry—and how to make it feel less transactional The biggest networking mistakes (and how to avoid them) My simple game plan for showing up with purpose How to shift your mindset from "What can I get?" to "How can I give?" Happy Planning! xo, Heather Want to take your coordination game to the next level? The full Mastering Management Workshop Template Bundle is now available at https://www.plannerlifeacademy.com. Use code PODCAST for $20 off the complete bundle, which includes everything from initial email templates to vendor follow-up guides.

Hi Planners! In this episode, I sit down with Stacey Moran, the visionary founder of BTS Bride, a wedding content creation company that's redefining how couples relive their wedding day. With a background in fashion, beauty, and social media marketing, Stacey launched BTS Bride after recognizing a gap in the wedding industry during her own wedding in 2022. Since then, her team has captured over 150 weddings and received accolades from Vogue, The Wall Street Journal, and beyond. We dive into: The origin and evolution of BTS Bride—from supporting vendors to serving couples directly What it means to be a behind-the-scenes content creator The importance of educating couples and vendors on this emerging category Navigating vendor dynamics on the wedding day and collaborating with photographers and videographers Key questions planners should ask before hiring a content creator The value of capturing organic moments, not just trendy content Why I believe a dedicated content creator is becoming a must-have for every wedding Stacey's shift toward balance after rapid growth, and the systems she's now using to protect her time If you're a planner curious about integrating content creators into your vendor team—or a couple wondering if this service is worth the investment—this episode is packed with valuable insights from one of the leaders in the space. Happy planning! xo, Heather   Connect with Stacey, BTS Bride Website | Instagram   Today's episode is brought to you by the Planner Life Academy online course. With over 20 years of experience, 900 weddings and events, and having mentored planners for years, I took everything I've learned and poured it into one comprehensive online course. Whether you're just starting out or ready to level up, Planner Life Academy gives you the tools to build a sustainable, successful planning business—from systems and templates to client guidance and leadership. The course includes 45 topics, 16+ hours of video lessons, and everything you need to grow with confidence. Start today at plannerlifeacademy.com  

Hi Planners! Today, we're diving into a special topic that I'm so excited to share – a behind-the-scenes look at the Mastering Management Workshop and why coordination is more valuable than many planners realize. If you're looking to level up your wedding coordination services, streamline your processes, and boost your profits, this episode is for YOU. In this Episode: Why wedding coordination is a valuable service and not just a stepping stone. How coordination can improve your profitability and flexibility as a planner. Highlights from the recent Mastering Management Workshop, including hands-on learning, expert panels, and practical skills. The importance of clear boundaries and well-defined services to prevent burnout and maximize efficiency. Why mastering communication, processes, and client relationships is the key to a successful coordination business. Workshop Highlights: Real stories from planners at all stages, from startups to seasoned pros. Hands-on sessions covering everything from client onboarding to wedding day execution. Expert insights from top industry professionals, including mastering sales, creating high-value packages, and perfecting client communication. Fun, connection, and networking with planners from across the country. Want to take your coordination game to the next level? The full Mastering Management Workshop Template Bundle is now available at https://www.plannerlifeacademy.com/. Use code PODCAST for $20 off the complete bundle, which includes everything from initial email templates to vendor follow-up guides. Happy Planning! xo, Heather   Connect with all of the vendors mentioned in today's podcast: Planning & Workshop Host - Planner Life Academy: Website | Instagram Education Coordinator - Blissfully Styled: Website | Instagram Design Coordinator - Infinite Love Events: Website | Instagram Venue - Venue by Three Petals: Website | Instagram Floral Design & Floral Instructor - Heavenly Blooms: Instagram Rentals - Signature Party Rentals: Website | Instagram Rentals - Found Rental Co.: Website | Instagram Linens - BBJ La Tavola Fine Linen: Website | Instagram Photography - Kate Noelle Photography: Website | Instagram Video - Scrap Media: Website | Instagram Content - Content by Hoo: Website | Instagram Stationery - Paper Cliche: Website | Instagram Signage - Ultimate Design: Website | Instagram Backdrop & Styling Mats - Chasing Stone: Website | Instagram Dessert - Cake Boutique Bakery: Website | Instagram Beauty - Design Visage: Website | Instagram Planner Life Ambassador - CMG Events: Website | Instagram Planner Life Ambassador - Valentina Weddings and Events: Website | Instagram Planner Life Ambassador - Pivotal Events: Website | Instagram Workshop Partners - Sunday Muse Design: Website | Instagram Workshop Partners - Aisle Planner: Website | Instagram Workshop Partners - Sourced Co: Website | Instagram Workshop Partners - Lauren Grove Interactive: Website | Instagram Workshop Partners - Friar Tux: Website | Instagram Panelist - Engaged Events: Website | Instagram Panelist - 24 Carrots: Website | Instagram Panelist - Hilton Waterfront Resort: Website | Instagram Instructor - Chynna Pope Atelier: Website | Instagram

Hi planners, welcome to this week's episode. It's one that is equal parts laughter as it is filled with nuggets of insight. Meet my next guest, Fallon Carter.  Fallon is the founder and creative director of Fallon Carter Events. She has been named one of the top wedding planners in the world by Harper's Bazaar, Vogue, and Brides Magazine. Fallon is well known for connecting southern hospitality with international luxury.  As you'll hear in this episode, Fallon's journey began after helping a friend with her three-day Paris wedding. Fallon soon fell in love with the organization, logistics, and the process of planning. So she left law school and began the life of an entrepreneur, launching Fallon Carter Events in New York in 2012. Finding the joy in adventure, travel, and alfresco dining, Fallon leaned into the destination, events, and experiences.  In this conversation, you'll hear how incredibly natural it is for Fallon that she focuses on destination events and how travel is a massive part of her life, including how she's taking this year to live a nomad life in Japan, Mexico, France, Angola, and more. But one of the most interesting things about our conversation is that despite being well-known, well-respected, and highly sought after, she too struggles with perfectionism and negative self-talk. We dive into that a bit and I'm so appreciative of Fallon's honesty. We also talk about how crucial relationships and referrals are to her success and how after many conversations with planners seeking advice, Fallon has started officially offering advice for those looking to learn from her, her experience that has so often been learned the hard way.  In this episode: Fallon Carter specializes in destination weddings and event planning. Her first wedding experience in Paris ignited her passion for planning. Networking and referrals were crucial in her early career. She emphasizes the importance of having a financial safety net when starting a business. Fallon did not seek formal education but learned through experience and mentorship. Perfectionism and self-critique are ongoing challenges for her. Destination planning is both thrilling and stressful due to various challenges. She believes in the power of community and sharing knowledge among planners. Fallon reflects on the importance of learning from mistakes in her career. Her journey highlights the significance of finding one's unique strengths in event planning. Resourcefulness is key in destination weddings. Understanding client needs is crucial for successful planning. The ideal client trusts the planner and focuses on the marriage. Word of mouth is the best marketing strategy. Diversifying business can create new revenue streams. Mentorship can provide valuable insights and guidance. Every conversation can lead to mutual learning and growth. Future plans should align with personal passions and interests. Simplicity in weddings can be refreshing and meaningful.   Connect with Fallon: Fallon Carter Events https://falloncarterevents.com/ https://www.instagram.com/falloncarterevents Podcast - The We Do Collective https://www.instagram.com/thewedocollective/  

Hi Planners!  Recently I have been getting a lot of questions from planners about streamlining their inquiry process. The pros and cons or offering a few options or more limited options. How to suss out if the client is the right fit and so much more. It got me thinking about one of my favorite topics - the green or red flag system for evaluating if clients are a good fit for you.  So today's episode is just that. Entitled Green Flag vs Red Flag Inquiries. I'll walk you through what this process is, how you can adapt it, what an important tool it is and when you should use it.  In this Episode:  Streamlining the inquiry process is essential for planners. The green flag and red flag system helps evaluate client fit. Not every inquiry should lead to a booking. Reflect on past clients to identify ideal fits. Create a personalized flag system for better decision-making. Consider emotional and statistical factors in evaluations. Yellow flags indicate flexible considerations in client fit. Improving the sales process enhances quality of life. Tweak the flag system as your business evolves. Different service levels require tailored flag systems.   Ready to book more clients? Get my Sales Call Template available now. OR want to get the ful Mastering Management Template Bundle? Use code PODCAST for $20 off the bundle.  Happy Planning! xo, Heather

Hi planners! Welcome to this week's episode. I have something special for you and I am really excited to share it. We recorded live the Planner Panel from the Mastering Management workshop. My guests are both returning to the podcast - Christine Garrison owner of CMG Events and Candice Sanders of Engaged Events.  In addition to a great conversation, you can hear a bit about what the conversations are like at our workshops. If you want to learn more about Wedding Management, be sure to be on the lookout for the new Management Template Bundle launching soon!  In this episode:  Budget conversations are inherently challenging and require clear communication. It's essential to set realistic budget expectations with clients from the start. Coordination should be the foundational step for anyone entering the wedding planning industry. Feedback from clients and vendors is crucial for building confidence in your work. Identifying green flags in clients can lead to more successful collaborations.  Team dynamics are crucial in event planning. Hiring should focus on trust and brand representation. Experience in various styles enhances planning skills. Building relationships is key to business success. Clear communication sets expectations with clients. Balancing motherhood and work requires strong boundaries. Support networks are essential for entrepreneurs. Logistics should take precedence over aesthetics. Patience is vital for long-term success in planning. Establishing clear office hours helps manage client expectations.  Establishing clear protocols helps manage expectations. Building relationships with vendors is crucial for business growth. Coordination services can be a distinct brand offering. The wedding planning industry is evolving with new roles. Pricing strategies should reflect the value of services offered. Upselling can create additional revenue streams. Finding your niche allows for mastery in your field. You can successfully offer both coordination and planning services. Happy Planning! Xo, Heather  

Hi planners! Today I want to talk about one of the biggest struggles that every planner faces. I want to share with you one of the main reasons planners come to Planner Life Academy. Now these planners might be coaching with me, they might be taking the online course, or they might be attending an in-person workshop. But what seems to be universal when I ask these planners why they are here...one of the most common answers is to improve their confidence. So let's talk about confidence. Let's talk about the steps we know can improve confidence.  In this episode:  Focus on your strengths.  Set achievable goals. Practicing positive self talk. Celebrate your accomplishments. Step outside your comfort zone. Take care of your mind and body. Avoid comparison to others. Confidence in who you are as a person. Confidence in who you are as a planner.   Confidence in what you bring to the table.  I hope this helps you boost your confidence! Happy Planning! Ready to learn more?! Visit plannerlifeacademy.com.

Hi planners, welcome to a solo episode today about the new year and the new feelings that come with it. In this episode: How I push my new year start to February. The steps that I take to reset for this next chapter of life and business. What about the way we get to reset each year.  How when you take the time to reflect and start fresh, you get to improve your personal and professional life in a really meaningful way.   This episode is supported by Planner Life Academy. In case you didn't know, we created Planner Life Academy for planners to have the education, tools and resources we wish we had. For me, I love sharing all the tips, tools and insight into all the little ways you can provide an amazing experience for your couples, their family and friends. I think one of the best places to really make sure you are making a great first impression is at the rehearsal. For so many planners, the ceremony rehearsal is something that is stressful and annoying, but I love it! And I think with the right script you will enjoy it too. So I created a free rehearsal audio recording where I walk you through exactly how I run a ceremony rehearsal.  So you can have my tried and true process to create your own rehearsal script allowing you to start every wedding with confidence and making a great impression. Get the rehearsal recording today : FREE Rehearsal Recording Join me each week! Subscribe on your favorite podcast platform so you will never miss an episode. Keep the conversation going and get more free content, info on upcoming workshops and more over on @plannerlifeacademy and @plannerlifepodcast on Instagram. I love to see your tags and reposts of the episodes you are enjoying! Ready to up level your wedding planning business? There are so many resources available for you at https://www.plannerlifeacademy.com/. Be well and happy planning!

Hi planners! Meet my next guest, Holly Gray.  Founder and CEO of Anything But Gray Events, Holly Gray is a Los Angeles, California second generation wedding planner and community builder. As you'll learn, Holly is a former stage manager of theater, TV, improv, and she brings a fearlessly theatrical perspective and unique skill set to the event industry.  Holly is known for her use of color, creativity, and bold design aesthetics. Anything but great events weddings look and feel as unique and out of the box as the couples they are crafted for. Holly's work has been featured in Equally Wed, Green Wedding Shoes, Offbeat Bride, Black Bride Magazine, Love, Inc. Magazine, The Knot, California Wedding Day, Rock and Roll Bride, and more.  One of the many reasons I have admired Holly for a long time is her devotion to inclusivity, diversity, and she's vocal about planning weddings for ALL couples in love. We talk about that passion and how it fuels her voice for change in the wedding industry. Holly is the WIPA National Director of Membership Retention and is also a mentor of The Knot's Fellowship of Change Program.  You will quickly learn in this episode how impressive and inspiring Holly's drive is to be herself. She shares how humor and improv have helped her find her voice and how after a few years into owning her own company, she realized by embracing who she is, what she loves would really allow her to create a brand and a company that is exactly where she should be.  Holly shares the importance of strategic networking and not being afraid to ask, how can I help you to venues and vendors that you align with. I hope in listening to this conversation, you're inspired to continue to tweak and pivot your company and your brand to be a more authentic representation of you.    Connect with Holly Gray Website | Instagram 

Meet my next guest, Jessica Upton. Jessica Upton is the owner of J. Upton Travel, a Austin, Texas based company that partners with wedding planners to manage all things travel for weddings and destination events.  With over a decade of experience as a wedding planner herself, Jessica knows firsthand the challenges planners face when it comes to group travel, room blocks, and hotel contracts. She works closely with planners to source the best hotels, negotiate favorable terms, and provide ongoing support to ensure a smooth travel experience for both clients and their guests. Jessica's goal is to take the stress out of the travel planning process so planners can really focus on creating the perfect event for their couples.  As you will hear, Jessica worked at a wedding venue as a hotel catering sales manager and then owned her own planning company for 12 years. It was during that time she realized she didn't want to be a planner forever. She started to dip into travel by supporting her couples in room block management, destination travel management, airport travel, airport transfers, and honeymoons. It was then she realized she would need to pick a lane and J. Upton travel was it.  I love hearing Jessica's story and insight as she educates us on the difference between a travel agent and a travel advisor. She shares more about how planners can and should have a few travel advisors to lean on for room blocks, honeymoon referrals.  But most of all, planners should have a trusted partner to help support your couple and their guests at destination weddings. Please enjoy my conversation with Jessica Upton.  In this episode, we discuss: Travel advisors and wedding planners can work together effectively. Jessica transitioned from wedding planning to travel due to personal experiences. The pandemic significantly impacted the wedding industry and planning. Modern travel advisors offer personalized services beyond just booking. Collaboration is key for successful destination weddings. Travel advisors can help alleviate stress for couples planning honeymoons. It's important to find a travel advisor that specializes in desired destinations. Building relationships with travel advisors can enhance service quality. Travel advisors can provide valuable insights into hotel logistics. The travel industry is evolving, and planners should adapt accordingly.   Connect with Jessica Website | Instagram   This episode is supported by Planner Life Academy. In case you didn't know, we created Planner Life Academy for planners to have the education, tools and resources we wish we had. For me, I love sharing all the tips, tools and insight into all the little ways you can provide an amazing experience for your couples, their family and friends. I think one of the best places to really make sure you are making a great first impression is at the rehearsal. For so many planners, the ceremony rehearsal is something that is stressful and annoying, but I love it! And I think with the right script you will enjoy it too. So I created a free rehearsal audio recording where I walk you through exactly how I run a ceremony rehearsal.  So you can have my tried and true process to create your own rehearsal script allowing you to start every wedding with confidence and making a great impression. Get the rehearsal recording today : FREE Rehearsal Recording Join me each week! Subscribe on your favorite podcast platform so you will never miss an episode. Keep the conversation going and get more free content, info on upcoming workshops and more over on @plannerlifeacademy and @plannerlifepodcast on Instagram. I love to see your tags and reposts of the episodes you are enjoying! Ready to up level your wedding planning business? There are so many resources available for you at https://www.plannerlifeacademy.com/. Be well and happy planning! xo, Heather

Happy New Year! Meet my next guest, Ashley Thompson.  Ashley Thompson is a Las Vegas native who started Ashley Creative Events in 2017. As you'll hear in this episode, Ashley found her passion for events at a very young age when she was inspired by the events her mom would plan and host. Ashley knew weddings were the end game and she carefully created a resume to learn every bit of the event industry until she found her way to starting her own business.  Today, Ashley leads her company as the owner and creative director. She focuses on understanding her clients' priorities and carefully crafting the intentional touches and moments that reflect their vision. Ashley Creative Events has been featured in Martha Stewart, Brides, People, Style Me Pretty, Inside Weddings, The Knot, and more.  Ashley's never stop learning attitude included Planner Life Academy online course, which is when I was introduced to her and her brand. Watching her grow, evolve, and shine over the years has quickly turned me into an Ashley Creative fan. Ashley's passion for events and love for hospitality are so evident in the events she produces. In our conversation, she mentions what an absolute honor it is to be someone's planner. And she talks about how saying yes early on in her career and even still today have had such a positive impact.  We chat about bringing on a full-time right hand and the massive turning point that was for her business. We chat about percentage-based pricing and we talk about what planners should wear at the luxury, ultra luxury level.  Please enjoy my conversation with Ashley Thompson.    Connect with Ashley Creative Events Instagram | Website  

Hello & Happy Holidays! It is with so much gratitude that I share the final podcast episode of 2024.  As we close out this incredible year together, I wanted to take a moment to reflect on the wins, the lessons, and the moments that shaped this year. So when I look back at these last 12 months, they were definitely a journey. A journey filled with highs and lows. A journey where I, of course, had this idea and these goals of what my year would look like. And like most years, it wasn't even close. And in so many ways, this year was better than I could have imagined. And in many ways, there were more challenges and some heartbreak I didn't see coming. Please enjoy this brief episode looking back at my 2024.  My holiday wish is that you would leave a review, share the podcast with a friend, and be sure to share your favorite episodes on socials.  Always here cheering you on!  Happy Holidays, Happy New Year & Happy Planning!! XO, Heather   There are a few seats left for the first 2025 workshop,  sign up for the January 21st & 22nd, Workshop HERE. Let's start the year together and make sure it's your best season yet!!  

  Hi planners! Before I introduce you to my next guest, I wanted to make sure that you heard that the new PlannerLifeAcademy.com is live! I am beyond excited for you to see it, and more importantly, the four new workshops for 2025, including the first one in January, which is Mastering Management, a Wedding Coordination and Wedding Day-focused 2-day in-person workshop. Be sure to check out the site for more info and to grab your seat before they're gone!  Now, my next guest is Natalie Good. Known for being a creative force behind A Good Affair, Natalie began her passion for design as a young girl. She was always exploring through art, painting, drawing, and design. Paired with her desire to find any reason to bring friends together for a party, it's no surprise that A Good Affair was born. For Natalie, being able to combine her two passions to become one of Orange County's most sought after event designers is a dream come true. Since starting A Good Affair, Natalie has grown to now only taking on full service design and production. Natalie has a way of creating a concept from nothing into a fully detailed celebration that wows at every turn. While creativity and vision are essential at any good affair event,the production and execution are what truly set it apart.  Natalie's an Orange County based planner as well. So we've known each other for a very long time. It's fun to get to have a conversation like this. As you will hear, we share a background in catering and love for animals.  Natalie shares how really getting an understanding of her strengths and weaknesses have helped her build a strong team.She talks about her love for florals and how much her business has grown and changed over the years. She shares so much advice and insight.  In this Episode:  Meet Natalie Good: A Journey in Event Planning Early Influences and Creative Beginnings Navigating Education and Career Choices Finding Passion in Event Management The Evolution of Event Planning From Florals to Full-Service Planning Building a Team and Brand Awareness The Journey to Ultra Luxury Events Embracing Fearlessness in Design   Connect with Natalie Good, A Good Affair Website | Instagram

My next guest is Thomas Bui. Thomas is the founder and creative director of Thomas Bui Lifestyle, a San Diego based company. With 24 years of experience producing weddings and events, Thomas and his team have worked in Italy, France, England, Asia, and Mexico.  Thomas Bui Lifestyle has been featured in Martha Stewart weddings, the New York Times, Wall Street Journal, Vogue, and Brides to name a few. Thomas also guests lectures at universities on the business of luxury weddings.  I've known Thomas for a long time and it was so fun to have this conversation today. We talk about how early childhood experiences inform his love for fashion and dressing to impress. How he formerly had another career that was more of a family business and that he pivoted to pursue event planning back when it was far less popular.  We talk about how important confidence is and how much he loves challenges of new destinations. We talk about the extreme expectations that luxury and ultra luxury clients have. And we talk about our love-hate relationship with perfection. At the end, he gives me probably one of the kindest compliments describing me in a way I would hope to be perceived by my peers. It's a good reminder of how impactful being a cheerleader in this industry can be.  Key takeaways from this episode:  There are seasons in life where balance is achieved. Community over competition is essential in the event planning industry. Knowledge is power; sharing ideas helps everyone grow. Attention to detail can make or break an event. Destination weddings offer unique challenges and rewards. Confidence is crucial for success in event planning. You must adapt to different seasons in your business. Building a strong team is challenging but necessary. Experience is key to gaining confidence in planning. You have to charge your worth to sustain your business.   Connect with Thomas Instagram | Website  

Hi planners, my next guest is Erica Adams. Erica is an event producer and the creative mind behind Erica Adams Design. With over seven years of experience, she specializes in crafting memorable weddings and a variety of other events from corporate gatherings to brand activations. Known for her meticulous attention to detail and innovative approach, Erica brings a unique vision to every celebration she produces. Erica has been named top planner by Brides and Martha Stewart Weddings, and her work has been featured in People and Essence.  I have been a big fan of Erica's over the last few years and was so excited to chat with her! In this episode, we talk about how her work experience was building the foundation for this career without her even realizing. We talk about how her health played a pivotal role in her career path and how hard COVID was when she was trying to build a new planning business. She's candid about some of the privilege she had in that season that really allowed her to be strategic about her next moves. And we talk about how important relationships are and how they continue to be for her success. Erica shares how an unexpected referral turned out to be an NBA client and how she's now the go -to for many athletes and high profile couples. One of my favorite things about this conversation is how Erica shares advice on shadowing other vendors and having a never stop learning attitude. Please enjoy my conversation with Erica Adams. Connect with Erica Website | Instagram   This episode is supported by Planner Life Academy. In case you didn't know, we created Planner Life Academy for planners to have the education, tools and resources we wish we had. For me, I love sharing all the tips, tools and insight into all the little ways you can provide an amazing experience for your couples, their family and friends. I think one of the best places to really make sure you are making a great first impression is at the rehearsal. For so many planners, the ceremony rehearsal is something that is stressfull and annoying, but I love it! And I think with the right script you will enjoy it too. So I created a free rehearsal audio recording where I walk you through exactly how I run a ceremony rehearsal.  So you can have my tried and true process to create your own rehearsal script allowing you to start every wedding with confidence and making a great impression. Get the rehearsal recording today : FREE Rehearsal Recording

Hi Planners, Heather here to share some exciting updates about Planner Life Academy, in this episode, I am reflecting on the past 12 years and announcing a new website that better represents my goals as an educator and mentor. I am excited to introduce four new focused workshops planned for 2025, aimed at helping wedding planners improve their skills and business practices. The new format allows for deeper exploration of essential topics, fostering community growth and support among planners. Give this quick episode a listen and then check out the NEW plannerlifeacademy.com.