Winning at Work

Discover Maka, the Ready to Drink Wheatgrass Superfood Functional Beverage, perfect for food enthusiasts. Maka is more than just a drink; it's a Public Benefit Corporation committed to donating 1% of its proceeds to support clean water initiatives, such as Surf Rider and the Nature Conservancy. This unique beverage combines Wheatgrass with Yerba Mate and its cousin, Guayusa, creating a truly exceptional blend. While educating consumers about Wheatgrass can be challenging, Maka boasts an impressive 99% conversion rate once people sample it. With only 10 grams of sugar from fruit juice and Blue Agave, Maka stands out by avoiding Stevia or Monk fruit additives. Loaded with essential nutrients like Vitamin A and antioxidants, Maka contains just 90 milligrams of caffeine, a far cry from the 240 milligrams found in a medium Starbucks coffee. Available at Sprouts now, Maka has plans for a nationwide rollout in 2023 and has recently made its debut at Gelsons and Bristol Farms in Southern California. When it comes to sampling, Maka's ambassadors are incredibly effective, often selling 7-12 cans per session, with some achieving an impressive 50 cans sold. The brand is actively expanding its sampling team, seeking out trusted ambassadors who share a genuine passion for Maka's product and can represent it authentically. One of their main challenges is finding natural brand ambassadors who align with their values and mission. Maka's marketing strategy has evolved to prioritize face-to-face demos over top-of-the-funnel marketing and social advertising. Looking forward, their innovation plan includes exploring new and exciting flavors to expand their product line. Season 3, Episode 53: Maka: Website Linkedin Facebook Instagram Podcast Spotify TikTok Connect with Brian Connect with Tony About me and my mission and the podcast: Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more. I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.    Entrepreneurs and CEOs, are you: Searching for distributor or broker partners?  Actively prospecting commercial buyers to gain more points of distribution? Searching for the right person to add to the team? My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.  Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)   Contact me: Tony@timpl.com Follow me on LinkedIn: Different, Better, Special Brands Join Our Community Music from Uppbeat and ZapSplat https://uppbeat.io/t/soundroll/get-the-funk-in License code: SF3WUKBUJQULFHXE TIKTOK | INSTAGRAM | YOUTUBE | LINKEDIN PAGE | LINKEDIN GROUP

Welcome to another awesome episode of Winning at Work where we explore the world of culinary innovation, entertainment, and education. In today's episode, we're diving into Truffle Shuffle, the extraordinary live-streaming experiential business that empowers you to "unleash your inner master chef". Join us as we embark on a culinary journey with Chef Jason McKinney, the CEO of Truffle Shuffle.  Vision and Innovation Our journey begins with Jack Clifford, a newspaperman with a unique vision for the Food Network. The question arises: Why do we watch food entertainment, only to be left yearning to replicate it ourselves? Chef Jason McKinney: That's where Truffle Shuffle comes in. We believe that the magic of food should be shared and experienced firsthand. We're taking entertainment to the next level by live-streaming culinary experiences, empowering you to become the master chef you've always wanted to be. Livestreaming Revolution Livestreaming has become a powerful tool in the digital age. But why should people care about live streaming in 2023, especially when it comes to cooking? Chef Jason McKinney: Livestreaming offers a dynamic and engaging way to learn. It's not just about watching; it's about participating. At Truffle Shuffle, you can interact with the chef and fellow participants, creating a learning environment like no other. Behind the Scenes How does Truffle Shuffle manage to create an immersive experience? What's the secret behind the livestream magic? Chef Jason McKinney: It's all about creating an engaging atmosphere. All the tools seamlessly plug into Zoom, allowing us to add music, sound effects, and captivating visuals. And yes, you heard it right – our livestream studios are inside shipping containers! Community and Transformation Beyond the cooking, there seems to be a sense of community at Truffle Shuffle. How do you foster this connection between chefs and guests? Jack Clifford: The bond between chefs and guests is akin to what you see with Peloton. It's about shared experiences, accomplishments, and a common passion for culinary artistry. From "Meal Kit" to "Experiential Company" Truffle Shuffle is evolving beyond being known as a "meal kit" company. Could you share more about this transformation? Chef Jason McKinney: We're transitioning into an "experiential company." It's about more than just ingredients; it's about creating unforgettable culinary memories and connections. Try It! Incorporating Livestreaming into Your Business For our listeners who own service-based businesses, how can they leverage live streaming to engage and connect with their customers? Jack Clifford: It's simple – invite your customers to join you, share your upcoming plans, and ask for their insights. Spotlight your customers and build a strong community around your brand. And there you have it – an insightful journey into the world of Truffle Shuffle, where entertainment, education, and community converge. We extend our heartfelt gratitude to Chef Jason McKinney and Jack Clifford for sharing their culinary vision with us. As you explore your own culinary passions, remember that the kitchen is not just a place for food; it's a canvas for creativity, connection, and transformation. Until next time, keep shuffling those truffles and unleashing your inner master chef! Be sure to subscribe and leave us a review. Keep Winning at Work!  Season 3, Episode 48: Truffle Shuffle: Website Linkedin Facebook Instagram Youtube Connect with Jason Connect with Tony About me and my mission and the podcast: Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more. I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.    Entrepreneurs and CEOs, are you: Searching for distributor or broker partners?  Actively prospecting commercial buyers to gain more points of distribution? Searching for the right person to add to the team? My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.  Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)   Contact me: Tony@timpl.com Follow me on LinkedIn: Different, Better, Special Brands Join Our Community Music from Uppbeat and ZapSplat https://uppbeat.io/t/soundroll/get-the-funk-in License code: SF3WUKBUJQULFHXE TIKTOK | INSTAGRAM | YOUTUBE | LINKEDIN PAGE | LINKEDIN GROUP

Welcome to W@W for Foodies and Founders. Today, Adam Kroener, CEO and Co-Founder of Carbliss, the revolutionary cocktail-in-a-can brand with its zero-carb, zero-sugar, and low-calorie beverages, joins us as we explore the power of focus, the art of successful expansion, and the impact of strategic decision-making on economic success. In this episode, you will witness the extraordinary journey of Carbliss, a brand that proves the immense power of focus and strategic decision-making. Their commitment to providing a healthier cocktail option, supporting their partners' success, and leveraging valuable data has catapulted them to the top of the Ready-to-Drink cocktail market. As you embark on your own entrepreneurial endeavors, remember the lessons from Carbliss Drinks, and always keep the ball rolling, just like they did on their path to success. Episode Highlights: The Carbliss Journey: 0 Carbs, 0 Sugar, 100 Calories – Loaded with Flavor! Discover how Carbliss Drinks started and how its unique focus on health-conscious consumers led to its widespread popularity. Learn about the "go big or go home" strategy that entrepreneurs face and how Carbliss's targeted approach helped them stand out. Defining Success by Economic Impact: A Profitable Partnership Explore Carbliss's approach to defining success not just by sales numbers but by the economic impact they have on their partners. Understand how this focus on partner success contributes to Carbliss's rapid growth and market presence. Spotting Opportunities and Building Relationships: The Spotted Cow Example Discover how Carbliss leveraged data and hyper-focus to expand into new markets, taking inspiration from the success of the Spotted Cow in Wisconsin. Learn how strategic packaging choices have played a pivotal role in boosting Carbliss's sales and consumer appeal. The Bartender's Advantage: Selling into Bars Explore how Carbliss's founder, Adam, leveraged his bartending background to establish strong relationships with bars and create a thriving sales and sampling revenue stream. Understand the consumers' preference for buying at bars vs. retail stores and how Carbliss maximizes their presence through point-of-sale strategies. Bootstrapping and Beyond: Carbliss's Path to Success Uncover the story of Carbliss's humble beginnings and how they managed to bootstrap their way to success with limited resources. Learn about the pivotal role of Dale Carnegie's principles in fostering meaningful connections and driving Carbliss's growth. Season 3, Episode 47: Carbliss: Website Linkedin  Facebook Instagram  Pinterest  Connect with Adam Connect with Tony About me and my mission and the podcast: Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more. I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.    Entrepreneurs and CEOs, are you: Searching for distributor or broker partners?  Actively prospecting commercial buyers to gain more points of distribution? Searching for the right person to add to the team? My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.  Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)   Contact me: Tony@timpl.com Follow me on LinkedIn: Different, Better, Special Brands Join Our Community Music from Uppbeat and ZapSplat https://uppbeat.io/t/soundroll/get-the-funk-in License code: SF3WUKBUJQULFHXE TIKTOK | INSTAGRAM | YOUTUBE | LINKEDIN PAGE | LINKEDIN GROUP  

I welcome in Jason Reposa, CEO of Good Feels, a cannabis beverage brand. Jason is my first founder in this category, so he gets peppered with a round of questions from me, a novice. There were so many questions that I wanted to ask, but didn't have time, so stay tuned for a live stream on Linkedin in the coming weeks.   Cannabis regulation, so why work in this category? High risk ~ high reward The big moat around your product RTD Seltzer 4 flavors +1 seasonal – treat it like a brewery. Beverage enhancer – innovation winner You need a low-dose product, so you feel relaxed – titration to get up to the level Solved the control issue with the dropped You can infuse anything that is water-based Customer base – wellness-focused consumers: sleep, pain management, or anxiety aliments Wholesale, DTC, B2B2C model Its all about engagement, you have to show up and be at events – started an events newsletter Brokerage/distribution model – self-distribution – now a new business opportunity Sample strategy - pop-ups with un-infused beverage Investor environment Seat-to-sale tracking – Metrc tracks everything – seed to sale No data insights Programmatic VS the high cost of labor for in-store sampling Season 3, Episode 28 Good Feels:  Website LinkedIn Instagram Facebook Connect with Jason Connect with Tony About me and my mission and the podcast: Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more. I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.    Entrepreneurs and CEOs, are you: Searching for distributor or broker partners?  Actively prospecting commercial buyers to gain more points of distribution? Searching for the right person to add to the team? My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.  Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)   Contact me: Tony@timpl.com Follow me on LinkedIn: Different, Better, Special Brands Join Our Community Music from Uppbeat and ZapSplat https://uppbeat.io/t/soundroll/get-the-funk-in License code: SF3WUKBUJQULFHXE TIKTOK | INSTAGRAM | YOUTUBE

Season 3 Episode 1 ~ Boxed Water: The Rise of Lifestyle Brands and The Fall of Plastic ~ Connect with Rob Koenen https://www.linkedin.com/in/rob-koenen-6550017/ Connect with Matt Kovacs https://www.linkedin.com/in/mattjkovacs/ Connect with Tony Moore https://www.linkedin.com/in/differentbetterspecialbrands/ ATTRACT the hidden candidate market with a novel candidate attraction program (DEMO) Matt Kovacs and Rob Koenen join me to discuss the rise in lifestyle brands and why Boxed Water resonates with consumers - here is a HINT - plastic is AWFUL! Boxed Water Fast facts The Plastic industry Why lifestyle brands are important to people Disruptor brand Selling and partnership strategies Alaska Airlines Social impact Rapid fire   About me and my mission and podcast: Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more. I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.  My skills are in leadership, talent acquisition strategies, corporate hiring, sales, entrepreneurship, and backseat driving. I created a novel 6-week candidate attraction program talent acquisition that engages the 70% of the workforce not actively applying for jobs. See the DEMO. Say goodbye to traditional!  Contact me: Tony@timpl.com Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/ Join Our Community Music from Uppbeat and ZapSplat https://uppbeat.io/t/soundroll/get-the-funk-in License code: SF3WUKBUJQULFHXE    

Colin "Cim" Yoder Senior Vice President - Foodservice at Brookwood Farms BBQ: https://brookwoodfarms.com/ Connect with Cim on LinkedIn: https://www.linkedin.com/in/cimyoder/ Growing a food business 'back in the day' was easier - but don't misunderstand me. There is nothing easy in the world of food. It's always been hard work, but it was "easier" to get product samples into mouths. You have to have a great-tasting product - that goes without saying. But how do you scale today when it is harder to get in front of decision-makers. Cim explains with his Southern charm how he and his team built and scaled their food brand. Can this be replicated? You decide.  Brookwood Farms mission Smoking premium BBQ Crazy BBQ Sauce people Scaling the business GPO - is it right for you? Texans Airport Kiosk New Product Trails Branding Controlled Growth Hiring strategies 🏆 Winning at Work has just been named one of the top 45 Learning and Development Podcasts! 🏆 Thank you Feedspot. https://lnkd.in/e8WAt4d5 Episode 93 is sponsored by: Joynus Search - National Food and Beverage headhunters for sales, marketing, innovation, operations. https://www.joynussearch.com/ Contact: Tony Moore. 404-904-9235. Winning at Work in today’s food and beverage / CPG space requires taking learning and development into your own hands. Fortunately, I’ve interviewed hundreds of successful Food & Beverage/CPG executives and leaders to help you do just that. Hi, I’m Tony Moore, I'm an F&B/CPG  executive recruiter and I really geek out on identifying and sharing the skills, strategies, and insights used by very successful leaders in our industry. The demand for high-performers is at an all-time high. Don’t get left behind. Subscribe on your favorite platform. Music from Uppbeat: https://uppbeat.io/t/soundroll/get-the-funk-in License code: SF3WUKBUJQULFHXE

Season 3, Episode 64: Summary In this conversation, Tony Moore, the founder of Pop Bar, discusses the origins and success of his gelato popsicle business. He explains how the idea for Pop Bar came from his desire to create a product that combined his love for gelato with the convenience of a popsicle. Rueben shares insights into the seasonality of the business and the importance of using fresh ingredients. He discusses the challenges and benefits of franchising, as well as the impact of COVID-19 on the industry. Rueben emphasizes the importance of customer loyalty and creating unique experiences for customers. He concludes by discussing the expansion of Pop Bar and where to find their products.   Takeaways   Pop Bar was created to combine the smoothness and density of Italian gelato with the convenience of a popsicle. The business experiences seasonality, with the impact of winter varying depending on location and store type. Using fresh ingredients and making the pops in-house sets Pop Bar apart from other ice cream parlors. Franchising has been a successful growth strategy for Pop Bar, with organic interest from people who try and love the product. Customer loyalty is fostered through a loyalty program and personalized communication, and creating unique experiences is key to standing out in the food industry. Entrepreneurs should expect highs and lows, constantly strive to improve their business, and focus on creating something special that sets them apart. Pop Bar has locations in several states in the US, as well as in Canada and Portugal, and is continuing to expand. Pop Bar products can be found in their stores, on their website, and on Amazon. Popbar: Website Linkedin Instagram Facebook Connect with Reuben Connect with Tony About me and my mission and the podcast: Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more. I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.    Entrepreneurs and CEOs, are you: Searching for distributor or broker partners?  Actively prospecting commercial buyers to gain more points of distribution? Searching for the right person to add to the team? My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.  Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)   Contact me: Tony@timpl.com Follow me on LinkedIn: Different, Better, Special Brands Join Our Community Music from Uppbeat and ZapSplat https://uppbeat.io/t/soundroll/get-the-funk-in License code: SF3WUKBUJQULFHXE TIKTOK | INSTAGRAM | YOUTUBE | LINKEDIN PAGE | LINKEDIN GROUP

Welcome to another episode of Winning at Work! Today, we're joined by Ali Elliot, the organic foodie behind Cashew Parm, a dairy-free, vegan sensation. Ali's Creations Ali introduces her remarkable product, Cashew Parm, which currently comes in two delectable flavors: Golden Chedda and Italian Herb. It's a game-changer for those seeking dairy-free, vegan options. Versatile and Available Farmer Foodie products can be found both online and at select retailers in New York, Massachusetts, and Connecticut. What sets Cashew Parm apart is its incredible versatility. Recipe creators have been using it to make dips, sauces, and spreads. Ali's Journey Ali shares her origin story, including her transformative experience WWOOOFing in Alaska after graduating in 2016. Her internship, managing a small plot of land, deepened her connection to food. The Power of Branding Although Cashew Parm is incredibly versatile, Ali realized that consumers make buying decisions in mere seconds. This insight led her to brand her creation under the "parm" category because everyone knows what to do with a shaker bottle of parmesan cheese. Retail Updates and Co-Branding Ali gives us an update on her retail presence and discusses her exciting co-branding initiatives. Micro-Influencers and Social Media Strategy Learn about Ali's approach to using micro-influencers and her effective social media strategy in promoting Cashew Parm. Season 3, Episode 63: Farmer Foodie: Website Linkedin Instagram Facebook Pinterest TikTok Youtube Connect with Ali Connect with Tony About me and my mission and the podcast: Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more. I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.    Entrepreneurs and CEOs, are you: Searching for distributor or broker partners?  Actively prospecting commercial buyers to gain more points of distribution? Searching for the right person to add to the team? My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.  Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)   Contact me: Tony@timpl.com Follow me on LinkedIn: Different, Better, Special Brands Join Our Community Music from Uppbeat and ZapSplat https://uppbeat.io/t/soundroll/get-the-funk-in License code: SF3WUKBUJQULFHXE TIKTOK | INSTAGRAM | YOUTUBE | LINKEDIN PAGE | LINKEDIN GROUP

In this episode, we sit down with Chris Spear, the founder, and chef behind Perfect Little Bites, and discuss a wide range of topics from personal branding, his got-to foods, comfort cooking with nostalgic flavors, contract food service, plant-based cooking and the power of content marketing. Origin Story: Chris always dreamed of working in the food industry, starting from a young age when he was just 16. He pursued his culinary passion by attending culinary school, but the staggering debt from his education was as high as his monthly rent. The restaurant industry offered meager wages, with some places paying as little as $8 or $9 per hour. Chris's life took a turn when he discovered the world of contract food service. Discovering Contract Foodservice: Chris found his niche in the food industry while working for a catering company that handled events with 200 or more guests. The catering company didn't want to turn down smaller gigs like birthday parties and anniversary dinners. Chris was given the opportunity to run these smaller events, with the hope that they would lead to more significant opportunities. This marked the beginning of Chris's realization that these small gigs presented a unique business opportunity. Perfect Little Bites as a Blog: In 2010, Perfect Little Bites started as a blog. Chris used this blog as a tool for content marketing to provide people with insights into his business and the behind-the-scenes aspects of his work. It served as a screening tool to identify individuals who resonated with his style of cooking. He markets his service as high-end, emphasizing elements like linen and silverware to create a luxurious dining experience. The Power of Instagram and Personalization: Chris understands the significance of making his food Instagram-worthy. He values the personalized dining experience and how it can be shared online to create buzz. Chris integrates his personal Facebook with his business to allow people to see the real him. He values relationships over transactions. The Centerpiece or the Help: Chris discusses the importance of understanding the vibe of the party and the preferences of the guests. Some guests seek the full experience and culinary education, while others are too engrossed in conversations to notice the nuances of the dishes. Nostalgia and Classic Flavors: Chris shares his love for Heinz ketchup, highlighting that nostalgia and historical references trigger comforting memories that make food taste better. Classic flavors often remind us of the past, creating a connection with food. Plant-Based Ingredients: The episode delves into whether Chris incorporates plant-based beef or chicken into his culinary creations. Future Plans: Chris gives a glimpse of his future plans, shedding light on what's next for Perfect Little Bites. Season 3, Episode 62: Perfect Little Bites: Website Linkedin Instagram Facebook Pinterest Twitter Vimeo Youtube Connect with Chris Connect with Tony About me and my mission and the podcast: Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more. I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.    Entrepreneurs and CEOs, are you: Searching for distributor or broker partners?  Actively prospecting commercial buyers to gain more points of distribution? Searching for the right person to add to the team? My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.  Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)   Contact me: Tony@timpl.com Follow me on LinkedIn: Different, Better, Special Brands Join Our Community Music from Uppbeat and ZapSplat https://uppbeat.io/t/soundroll/get-the-funk-in License code: SF3WUKBUJQULFHXE TIKTOK | INSTAGRAM | YOUTUBE | LINKEDIN PAGE | LINKEDIN GROUP  

Welcome to another episode of W@W! In today's episode, we have Amy Keller, the CEO of Climate Candy, a company that turns problems into Candy! Amy is not just your ordinary CEO—she's a 7-time Ironman and a vegan triathlete, embodying her passion for sustainable living and promoting a healthy lifestyle. At Climate Candy, they're all about upcycling perfectly imperfect food, contributing to the fight against the alarming global food waste crisis. Did you know that a staggering 40% of all the food grown globally goes to waste? Amy sheds light on this issue and points out that Nogales, Arizona is a significant entry point for produce into the United States, with 2/3rds of it being distributed from there. Shockingly, a quarter of the food produced in America never leaves the farmer's land. Amy introduces us to the concept of "Stealth Nutrition" as she reveals her favorite candies, which surprisingly include fruits and vegetables. She emphasizes the importance of root vegetables, highlighting their dense nutritional value and how they provide essential plant fiber that keeps us feeling full and satisfied. We dive into the intriguing origin story of Climate Candy. Initially an ingredient company, Amy's desire to make a positive impact clashed with the reluctance of big food corporations to embrace change. Amy shares how Climate Candy's manufacturing facilities are strategically dispersed across the globe to process fruits and vegetables based on harvests, seasons, and locations, underlining their commitment to sustainability and efficiency. A remarkable aspect of Climate Candy's mission is educating children about the food-to-plate journey, imparting vital knowledge about food origins, and fostering a deeper connection with what they consume. Starting with a direct-to-consumer (DTC) model and thriving on the Thrive Market e-commerce platform, Climate Candy eventually transitioned into retail, broadening their reach and impact. Amy also discusses their efforts to utilize compostable packaging, aligning with their eco-conscious ethos. We learn about "Duffle," the trending food ordering app on college campuses, and delve into the challenges farmers face in harvesting their entire crops, prompting us to question the current state of food distribution systems. To wrap up our conversation, Amy offers a glimpse into the exciting future of Climate Candy and her personal favorites. We're left inspired and motivated to join the movement towards a more sustainable and mindful consumption of food. Season 3, Episode 61: Climate Candy: Website Linkedin Instagram TikTok Connect with Amy Connect with Tony About me and my mission and the podcast: Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more. I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.    Entrepreneurs and CEOs, are you: Searching for distributor or broker partners?  Actively prospecting commercial buyers to gain more points of distribution? Searching for the right person to add to the team? My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.  Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)   Contact me: Tony@timpl.com Follow me on LinkedIn: Different, Better, Special Brands Join Our Community Music from Uppbeat and ZapSplat https://uppbeat.io/t/soundroll/get-the-funk-in License code: SF3WUKBUJQULFHXE TIKTOK | INSTAGRAM | YOUTUBE | LINKEDIN PAGE | LINKEDIN GROUP

In this episode, we had the pleasure of hosting Michael Holtzman, CEO of Profitable Food Systems Worldwide, to delve into the world of agritourism. Michael has extensive experience consulting with farms, offering valuable insights into the industry. Michael Holtzman has consulted with 50 farms in the last 5 years, gaining unique perspectives and insights into the agritourism operating model. The journey began with Vala’s in Omaha, Nebraska, a farm boasting over 300 acres and an impressive 22,000 daily visitors. This farm sets the gold standard in innovation within the industry, with 28 food outlets on the property. The key takeaway is to learn from pioneers like Vala’s and understand how they organize and structure their farm. Captive dining emerged as a strategy to optimize the food and beverage offerings, maximizing revenue potential for farms. A compelling analogy was drawn between Disney Land and Disney World, highlighting the importance of strategic planning and layout. A significant challenge faced by farms is the escalating costs associated with delivering wholesale products. Selling retail on the farm directly to consumers presents a viable solution, enabling farmers to achieve profitability and ensure the long-term sustainability of the American farming sector. Agritourism is witnessing exponential growth, yet many farms struggle to price their unique products appropriately. It's crucial for farms to reset their operations and realize their worth to sustainably contribute to this burgeoning sector. Investing approximately $1 million in a new farm to enter this category can yield a quick return on investment (ROI). Another aspect explored is the role of fun farm games in enhancing the visitor experience and revenue generation. Additionally, it was highlighted that Food and Beverage (F&B) offerings can be a significant revenue generator, standing as the second-highest revenue contributor after attendance. A pertinent question raised was: What is the magic number of guests and acreage? This question invites further exploration into the optimal balance of guest numbers and acreage to ensure the farm's success and profitability. Season 3, Episode 60: Profitable Food Facilities Worldwide: Website Linkedin Instagram Twitter Facebook Youtube Connect with Michael Connect with Tony About me and my mission and the podcast: Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more. I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.    Entrepreneurs and CEOs, are you: Searching for distributor or broker partners?  Actively prospecting commercial buyers to gain more points of distribution? Searching for the right person to add to the team? My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.  Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)   Contact me: Tony@timpl.com Follow me on LinkedIn: Different, Better, Special Brands Join Our Community Music from Uppbeat and ZapSplat https://uppbeat.io/t/soundroll/get-the-funk-in License code: SF3WUKBUJQULFHXE TIKTOK | INSTAGRAM | YOUTUBE | LINKEDIN PAGE | LINKEDIN GROUP

Welcome to W@W! If you like burgers and fries you will love today's episode with Swizzler, a Washington DC-based ELEVATED fast-food phenomenon known for its crispy chicken, premium smash burgers, fresh cut, twice-fried fries, and delicious drinks.   Swizzler began as a food truck concept in 2014 and has rapidly evolved into a major player in the Washington DC food scene, now being available in major sports arenas and throughout the surrounding area. The emphasis has always been on creating a premium fast-food experience with a focus on taste and quality. The Importance of Taste and Sourcing: Taste is paramount in the food industry, especially for a fast-food concept. Swizzler prioritizes delivering an exceptional taste experience to its customers. Sourcing fresh buns from a local baker and making all sauces in-house are central to ensuring a high-quality product. Core Principles in Food: Jesse Konig emphasizes that the core principles, or first principles, in food involve focusing on taste and visual appeal. Understanding that people "eat with their eyes" emphasizes the significance of presentation and aesthetic appeal in the food industry. Perfecting the Smash Burger: Swizzler has set a high standard by using 100% regenerative grassfed beef for their smash burgers, underlining their commitment to quality and sustainability. Twice-fried French fries play a critical role in achieving the desired texture—a crispy outer shell and a mash-potatoey middle. In-House Manufacturing for Excellence: Swizzler's dedication to quality extends to in-house French fry manufacturing for both their restaurants and retail purposes. This in-house approach ensures control over the entire process, contributing to the overall excellence of their product. Advantages of Twice-Frying: The two-step frying process allows for the development of a desirable crispy outer shell while preserving a fluffy, potato-like texture on the inside. The first fry starts the cooking process, making the interior tender, while the second fry creates a crispy crust. This results in a perfect balance of textures. The first fry helps to remove excess moisture from the potatoes, preventing sogginess and ensuring the fries retain their crispiness after the second fry. The second fry creates a golden-brown, crispy exterior that provides a satisfying crunch with each bite, complementing the soft and flavorful interior. It's a popular method for achieving that signature crispy and fluffy French fry that people crave. Season 3, Episode 59: Swizzler: Website Linkedin Instagram Twitter Facebook Connect with Jesse Connect with Tony About me and my mission and the podcast: Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more. I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.    Entrepreneurs and CEOs, are you: Searching for distributor or broker partners?  Actively prospecting commercial buyers to gain more points of distribution? Searching for the right person to add to the team? My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.  Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)   Contact me: Tony@timpl.com Follow me on LinkedIn: Different, Better, Special Brands Join Our Community Music from Uppbeat and ZapSplat https://uppbeat.io/t/soundroll/get-the-funk-in License code: SF3WUKBUJQULFHXE TIKTOK | INSTAGRAM | YOUTUBE | LINKEDIN PAGE | LINKEDIN GROUP  

Deliciously Instagramable: How To Create A Brand Ambassador Program with Annie Slabotsky, GoNanas Co-Founder In this episode, Annie Slabotsky, Co-Founder of Go Nanas joins me to discuss Instagramable food and their self-feeding brand ambassador program. What Makes Food Instagramable? People tend to post on Instagram what they're proud of, such as cakes or muffins they've made. Origin Story of Go Nanas: Annie's passion for baking led her to start making themed gift bags during college, always including her favorite banana bread. Annie met Morgan, and their shared love for baking and banana bread led to selling loaves as a side hustle on a campus lacking healthy options. The business quickly expanded into foodservice sales but pivoted to online sales during the pandemic, which proved successful and led to their current scalable and shelf-stable business model. The Ambassador Program: Go Nana’s has over 2,600 ambassadors!! Ambassadors are rewarded with events, social incentives, free products, merchandise, and a percentage of sales. Their Instagramable product attracts more people to join the program, contributing to its growth. Influencer Collaboration and Brand Relevance: Go Nana’s has an influencer program for sponsored posts, but the return on investment can be challenging to measure. Co-branded limited-edition product releases with influencers and a revenue share model are strategies employed to maintain brand relevance and increase reach. Community Building and Event Engagement: Building a community around the founders and brand ambassadors is vital for brand success and Instagramability. Events, both virtual and in-person, foster connections and provide valuable feedback for brand growth, with brand ambassadors being the guiding stars. Making Your Brand Instagramable: Brands can achieve Instagramability through authentic engagement, community building, and collaboration, showcasing passion and purpose to create a captivating online presence. Season 3, Episode 59: GoNanas: Website Linkedin Facebook Instagram Pinterest Bite Into Business Podcast GoNanas App on Apple App Store & Google Play Connect with Annie Connect with Tony About me and my mission and the podcast: Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more. I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.    Entrepreneurs and CEOs, are you: Searching for distributor or broker partners?  Actively prospecting commercial buyers to gain more points of distribution? Searching for the right person to add to the team? My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.  Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)   Contact me: Tony@timpl.com Follow me on LinkedIn: Different, Better, Special Brands Join Our Community Music from Uppbeat and ZapSplat https://uppbeat.io/t/soundroll/get-the-funk-in License code: SF3WUKBUJQULFHXE TIKTOK | INSTAGRAM | YOUTUBE | LINKEDIN PAGE | LINKEDIN GROUP

Welcome Winners to another episode of W@W! Today I bring you Michelle Adelman, CEO of Crossover Quality Meats and Accite Holdings. Crossover Meats innovatively blends various types of meat to create a better ground beef product, including chicken with beef, chicken with pork, and chicken with lamb. The resulting product is all-natural, more sustainable, and maintains excellent taste.   Exploring Crossover Meats: Crossover Meats blends chicken with different meats to create a new ground beef experience. The meat is sourced naturally and is focused on sustainability without compromising on taste. Highlighting the innovation of blending chicken with beef, pork, and lamb as a cost-effective and eco-friendly alternative to traditional all-beef products.   The Crossover Experience: Join us as we delve behind the scenes to uncover the story and inspiration behind Crossover Meats. The host samples a Crossover burger, providing a firsthand account of the taste and quality.   Availability and Future Prospects: Crossover Meats will soon be available in retail stores, providing an opportunity for listeners to try the product. Encouraging direct purchases to experience the product and judge for themselves.   The Clever Blend: Discussing the advantages of blending chicken with other meats, particularly its cost-effectiveness and sustainability compared to all-beef products. Highlighting the importance of having frozen protein options for convenience and preparation for the future.   Michelle's Global Perspective: Michelle Adelman, an experienced business traveler, shares her insights from exploring various parts of the world. Michelle takes us on a journey to Africa, the origin of Crossover Meats' story, providing a unique and culturally rich perspective. Season 3, Episode 58: Crossover Quality Meats: Website Linkedin Facebook Instagram Connect with Michelle Connect with Tony About me and my mission and the podcast: Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more. I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.    Entrepreneurs and CEOs, are you: Searching for distributor or broker partners?  Actively prospecting commercial buyers to gain more points of distribution? Searching for the right person to add to the team? My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.  Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)   Contact me: Tony@timpl.com Follow me on LinkedIn: Different, Better, Special Brands Join Our Community Music from Uppbeat and ZapSplat https://uppbeat.io/t/soundroll/get-the-funk-in License code: SF3WUKBUJQULFHXE TIKTOK | INSTAGRAM | YOUTUBE | LINKEDIN PAGE | LINKEDIN GROUP

Join Filip and Matt as they politely ambush exhibitors at EXPO EAST (Sept 20-23 in Philadelphia, PA, USA). These are the 10 brands they interviewed on the fly. Filip is the EVP at The Pickle Juice Company - https://picklepower.com/ https://www.linkedin.com/in/fkeuppens/ I love this hysterical "non-profit" they set up https://savethepickles.org/   Lift Bar - https://liftbar.com/ Bone Suckin' Foods - https://bonesuckin.com/ Manuka Honey (New Zeland)  Fire Department Coffee - https://www.firedeptcoffee.com/ Natural Endurance - https://naturalendurance.com/ Araza Natural Purees LLC - https://arazapurees.com/ Miracle Noodle - https://miraclenoodle.com/ Awake Chocolate - https://awakechocolate.com/ Prime Shrimp - https://www.primeshrimp.com/ Pocono Matt Kovacs is the President of Blaze PR and has appeared numerous times on the podcast. He can be reached here -https://www.linkedin.com/in/mattjkovacs/ Season 3 Episode 58 Connect with Tony About me and my mission and the podcast: Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more. I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.    Entrepreneurs and CEOs, are you: Searching for distributor or broker partners?  Actively prospecting commercial buyers to gain more points of distribution? Searching for the right person to add to the team? My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.  Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)   Contact me: Tony@timpl.com Follow me on LinkedIn: Different, Better, Special Brands Join Our Community Music from Uppbeat and ZapSplat https://uppbeat.io/t/soundroll/get-the-funk-in License code: SF3WUKBUJQULFHXE TIKTOK | INSTAGRAM | YOUTUBE | LINKEDIN PAGE | LINKEDIN GROUP  

Welcome to W@W! In this episode, I bring you The New Primal, a company that's all about bringing families back to the table with simple, good-for-you products. We're joined by CEO, Jason Burke. You will enjoy his unique origin story, and discover the Nobel Made brand and how it's revolutionizing the way we approach nutrition and healthy living. The New Primal Mission The New Primal's mission is all about reconnecting families at the dining table with their range of simple, nutritious products. This vision was born out of a personal journey toward a healthier lifestyle after a family tragedy related to diet and nutrition. Jason's Journey Begins at Work Jason's odyssey towards healthy living and cooking started with overcoming a sweet tooth craving at work. He began crafting homemade snacks and jerky, which soon gained immense popularity among his co-workers. This kick-started The New Primal's journey as a brand. Continuing a Legacy Jason's motivation is deeply rooted in the legacy of his mother, who nurtured and fed her community with open doors and tables for everyone. Jason strives to carry forward this legacy, evident in the mission and values imprinted on the back of their sauces. The Role of Sauces and Marinades The sauces and marinades by The New Primal spark endless creativity and user-generated content. These play a crucial role in driving sales and marketing, inspiring consumers to experiment and share their culinary experiences. Addressing the Sugar Dilemma Jason highlights the concerning role of sugar in the food industry, where it's often used to extend meat products at the expense of nutrition. The New Primal stands firm on delivering healthier alternatives without compromising on taste. Sales and Marketing Strategies Efficient sales and marketing strategies are essential to bring consumers to trial. Jason emphasizes the importance of partnering with retailers and investing in trade promotions, sampling, demos, and ambassador programs to build a loyal customer base. Learning from Experience Jason shares valuable insights on the journey of entrepreneurship, emphasizing the significance of learning through experience and early feedback. He encourages aspiring entrepreneurs not to be held back by the pursuit of perfection, but to start and iterate along the way. The Story Behind the Brand Unveiling the story behind the brand name, Jason explains the desire for an ancestral touch, embodying a modern interpretation of the primal way. This vision is symbolized by the owl, a majestic creature, reflected in their packaging and ethos. New Product Launch Alert Get ready for an exciting product launch - the "Sloppy Joseph," a fresh take on the traditional Sloppy Joe with a health-conscious twist, boasting significantly lower sugar content. Season 3, Episode 57: The New Primal: Website Linkedin Facebook Instagram Pinterest Connect with Jason Connect with Tony About me and my mission and the podcast: Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more. I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.    Entrepreneurs and CEOs, are you: Searching for distributor or broker partners?  Actively prospecting commercial buyers to gain more points of distribution? Searching for the right person to add to the team? My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.  Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)   Contact me: Tony@timpl.com Follow me on LinkedIn: Different, Better, Special Brands Join Our Community Music from Uppbeat and ZapSplat https://uppbeat.io/t/soundroll/get-the-funk-in License code: SF3WUKBUJQULFHXE TIKTOK | INSTAGRAM | YOUTUBE | LINKEDIN PAGE | LINKEDIN GROUP

This isn't your father's hot dog! Fripper’s is an Atlanta-based specialty meats company passionate about producing handmade sausages— artfully, one link at a time. It's an elevated hot dog experience, and Colin Miles is on a mission to breathe new life into artisan meats.  Join me as I discover what makes Fripper's a freaking great dog and the food service business they are building. Season 3, Episode 56: Fripper's: Website Linkedin Facebook Instagram Connect with Colin Connect with Tony About me and my mission and the podcast: Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more. I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.    Entrepreneurs and CEOs, are you: Searching for distributor or broker partners?  Actively prospecting commercial buyers to gain more points of distribution? Searching for the right person to add to the team? My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.  Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)   Contact me: Tony@timpl.com Follow me on LinkedIn: Different, Better, Special Brands Join Our Community Music from Uppbeat and ZapSplat https://uppbeat.io/t/soundroll/get-the-funk-in License code: SF3WUKBUJQULFHXE TIKTOK | INSTAGRAM | YOUTUBE | LINKEDIN PAGE | LINKEDIN GROUP

Welcome to Winning at Work – the podcast for Foodies and Founders! In this episode, we sit down with Gardar Steffanson, the CEO and Co-Founder of Good Good Foods, a game-changer in the world of low-sugar jams and spreads. Good Good Foods, based in Iceland, has risen to the #1 position in their category in America. The Secret Ingredient: The key to Good Good Foods' success is their emphasis on fruit content. They pack more fruit into each jar and use natural sweeteners, resulting in a low-calorie, delicious product. Gardar emphasizes that breakfast jams should be healthy, not packed with excessive sugars, which can often reach 60% in traditional jams. Innovations for Flavor Balance: Good Good Foods invested in extensive research and development to eliminate any aftertaste associated with natural sweeteners like stevia. They conducted thousands of innovations to perfect their recipe. Market Insights: The jam and jelly market boasts a substantial $1 billion in grocery sales. Interestingly, peanut butter, a complementary category, is a massive $2 billion industry. Entering the U.S. Market: Gardar shares that their breakthrough into the U.S. market came through Expo West, a pivotal event for their business. Consumer Trial and Online Presence: To encourage consumer trials, Good Good Foods initially launched on Amazon. Their product quickly rose to become the #1 jam on Amazon. Tactics for building an online reputation involve collaborating with influencers and ambassadors to create engaging content. They are also actively working on improving their presence in grocery stores. In-Store Demo Strategy: Gardar reveals that the most successful in-store demos are held in high-selling stores and led by Good Good Foods employees, who are experts on their product. Building a personal connection with customers during these demos has been key to their strategy. Challenges Faced: Digital ads that previously worked well have seen diminishing returns in recent years. On the other hand, building relationships with brand ambassadors and friends has proven effective, with activities like taste testing and recipe creation. These individuals gain access to samples, merchandise, and recipe banks. Affiliate Platforms and Relationship Building: Good Good Foods utilizes affiliate platforms to expand their reach, but they recognize that the true key to their success lies in building strong relationships with partners, influencers, and customers. Brand Focus: Gardar emphasizes the importance of not chasing trends but staying focused on their brand's core values and mission Season 3, Episode 55: Good Good Brand: Website Linkedin Facebook Instagram Pinterest Youtube TikTok Connect with Gardar Connect with Tony About me and my mission and the podcast: Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more. I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.    Entrepreneurs and CEOs, are you: Searching for distributor or broker partners?  Actively prospecting commercial buyers to gain more points of distribution? Searching for the right person to add to the team? My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.  Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)   Contact me: Tony@timpl.com Follow me on LinkedIn: Different, Better, Special Brands Join Our Community Music from Uppbeat and ZapSplat https://uppbeat.io/t/soundroll/get-the-funk-in License code: SF3WUKBUJQULFHXE TIKTOK | INSTAGRAM | YOUTUBE | LINKEDIN PAGE | LINKEDIN GROUP

The Love for Oatmeal Oatmeal is a beloved staple for a segment of the population, with enthusiasts consuming it daily. Moodify offers a range of six oatmeal flavors designed to improve your mood and overall well-being. Diet and Outlook Christine highlights how dietary choices can significantly impact one's outlook on life and emotional well-being. The idea for Moodify was born during the pandemic, as Christine and her team sought to understand shifting eating habits. Research and Insights A pivotal moment came when Christine discovered a study involving 2,000 people, revealing their desire for foods that support brain health. This insight led to the concept of "Good Mood Food," a novel idea with untapped potential. Ingredients for a Better Mood Moodify's products include grains, nuts, coffee, ginger, and berries – all real whole foods, without the addition of extra sugar. Christine's decision not to use adaptogens was due to their unappealing taste. Distribution and Market Expansion Moodify initially launched as a direct-to-consumer (DTC) product in Denver, serving as a test market. The brand expanded its presence to college campuses, cafes, and hotels, receiving positive feedback. Currently available in Southern California's natural grocery stores like Gelson's. Retail Strategies Christine shares the retail strategies employed to encourage consumers to try Moodify products, including price promotions and product demos. The Importance of Texture Christine emphasizes that texture plays a vital role in Moodify's success in winning over consumers. Future Innovations Moodify has its sights set on future innovations, potentially branching out into bars or cookies while staying true to its Good Mood Food concept. Season 3, Episode 54: Moodify: Website Linkedin Facebook Instagram Connect with Christine Connect with Tony About me and my mission and the podcast: Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more. I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.    Entrepreneurs and CEOs, are you: Searching for distributor or broker partners?  Actively prospecting commercial buyers to gain more points of distribution? Searching for the right person to add to the team? My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.  Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)   Contact me: Tony@timpl.com Follow me on LinkedIn: Different, Better, Special Brands Join Our Community Music from Uppbeat and ZapSplat https://uppbeat.io/t/soundroll/get-the-funk-in License code: SF3WUKBUJQULFHXE TIKTOK | INSTAGRAM | YOUTUBE | LINKEDIN PAGE | LINKEDIN GROUP

In today's episode, we're diving into the unknown story of Krispy Krunchy Food, the hidden gem of America's fried chicken chains with Dan Shapiro, the CEO of Krispy Krunchy Food. America's Best Fried Chicken Chain The Wall Street Journal once quoted a famous chef as saying, "This is America's Fried Chicken." Krispy Krunchy Food is a Cajun fried chicken franchise tucked away inside convenience stores, offering comfort food sides like mac 'n' cheese, red beans and rice, jambalaya, and honey biscuits. They operate in over 2,800 locations and are expanding into Walmart, making them a notable presence in the fast-food industry. The Resilient Founder Story Krispy Krunchy Food faced adversity in 2005 when Hurricane Katrina nearly wiped them out. In 2006, they decided to expand aggressively, diversifying their geographical footprint. This resilience played a significant role in their success story. A Taste Unlike Any Other Customers' reactions to Krispy Krunchy Food are clear-cut: It's either the best chicken they've ever tasted or a delightful surprise for those who've never heard of it. The year 2020 marked a banner year for food in grocery stores, with Krispy Krunchy Food at the forefront. The Marketing Strategy Krispy Krunchy Food focuses on branding, aiming to resemble a legitimate Quick Service Restaurant (QSR). They strategically place their food at the front counter to boost impulse purchases, a tactic that has proven successful. Front Counter Real Estate In the grocery store world, the most valuable real estate is the front counter. Not all products are worthy of this prime location; it's about choosing high-margin items strategically. Tic Tacs and gum may not cut it; Krispy Krunchy Food knows better. Expansion Plans Krispy Krunchy Food is set to open 500 new stores while losing 150 in normal churn. There are approximately 150,000 grocery stores in the U.S., with 90,000 being independent. The key is to vet the stores for foot traffic and find the right operators who excel in food service. Unexpected Consequences One surprising outcome of offering multiple food options in gas stations was an increase in chicken sales. It's a testament to the appeal and demand for Krispy Krunchy Food's offerings. Future Expansion Krispy Krunchy Food is not stopping at convenience stores; they're expanding into colleges, universities, and Walmart stores, aiming to make their delicious offerings even more accessible. Season 3, Episode 52: Krispy Krunchy: Website Linkedin Facebook Instagram Twitter Connect with Dan Connect with Tony About me and my mission and the podcast: Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more. I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.    Entrepreneurs and CEOs, are you: Searching for distributor or broker partners?  Actively prospecting commercial buyers to gain more points of distribution? Searching for the right person to add to the team? My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.  Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)   Contact me: Tony@timpl.com Follow me on LinkedIn: Different, Better, Special Brands Join Our Community Music from Uppbeat and ZapSplat https://uppbeat.io/t/soundroll/get-the-funk-in License code: SF3WUKBUJQULFHXE TIKTOK | INSTAGRAM | YOUTUBE | LINKEDIN PAGE | LINKEDIN GROUP