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Fresh Air Production is a leader in making podcasts for brands. Each episode, we focus on one of our projects and dissect it, with the client and the producer to help any Marketing professionals who might be looking to build a podcast for their brand.
For each project, we discuss why the brand did it in the first place, how we turned their brief into a reality, some of the challenges along the way, and how it all worked out in the end. Was the process complex or simple? What were the key decisions? How was it distributed and promoted? And what were the results in terms of listeners and the value it drove back to the brand?
Presented by Neil Cowling, Produced by Anouszka Tate, and created by the whole Fresh Air team
You can find out more about all our podcasts here.
For each project, we discuss why the brand did it in the first place, how we turned their brief into a reality, some of the challenges along the way, and how it all worked out in the end. Was the process complex or simple? What were the key decisions? How was it distributed and promoted? And what were the results in terms of listeners and the value it drove back to the brand?
Presented by Neil Cowling, Produced by Anouszka Tate, and created by the whole Fresh Air team
You can find out more about all our podcasts here.
49 Episodes
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One of our favourite podcasts that shows the power of pushing boundaries and taking risks, is Upfront from financial services software provider IRESS. From its origin, IRESS were determined to change the narrative around financial services and encourage listeners to get passionate.
At its core, Upfront shows how creative you can be when creating a podcast. From music to host, artwork, content approach and promotion, Upfront has redefined the realms of financial service podcasting.
Fresh Air Founder Neil Cowling chatted to Kate Atkinson, Content Lead at IRESS and Matt Holland Head of Communication at IRESS, about how they created a distinct and unconventional podcast with a well defined tone of voice.
They also explore how they used their learnings from season 1 and applied them to grow season 2 and they hear from Senior Producer of Upfront at Fresh Air, Raj Pander.
Listen to Upfront here.See omnystudio.com/listener for privacy information.
In the final episode of our Media 360 Mini-Series, Fresh Air's Director of Content Michaela Hallam chats to Marketing and Media Manager of BT Business Simon White about audio identity within the B2B market.
Simon also talks through and shares the results of BT's recent campaign with The News Agents podcast and the insights they learned.
This episode is part of our Media 360 series, recorded on location in Brighton. To find out how Fresh Air can create a podcast for your brand, go to freshairproduction.co.ukSee omnystudio.com/listener for privacy information.
Marketing Director Sam Taylor helms Direct Line Group, a company with a rich heritage of audio branding from Churchill to Green Flag and Direct Line.
Sam chats with Fresh Air's Director of Content Michaela Hallam all about the evolution of each of his brand's sound and how they amplify them.
This episode is part of our Media 360 series, recorded on location in Brighton. To find out how Fresh Air can create a podcast for your brand, go to freshairproduction.co.ukSee omnystudio.com/listener for privacy information.
Jennifer Carey is the Head of Media at Channel 4 - a brand with one of the clearest remits and most distinctive tones of voice in the UK. In fact, their latest audio identity is deliberately played on a broken piano.
Michaela Hallam - Fresh Air's Director of Content - has a long history of creating audio identities for TV channels, so was keen to find out how the brand team go about capturing the spirit of C4 across all their audience touchpoints.
This episode is part of our media 360 series, recorded on location in Brighton. To find out how Fresh Air can create a podcast for your brand, go to freshairproduction.co.ukSee omnystudio.com/listener for privacy information.
Nadine Young leads Starcom as CEO, an agency that focuses on building momentum and delivering meaningful growth for it's clients. Before Starcom, Nadine held leadership roles in the industry, including Mindshare and Vizeum during a nine-year period in New York.
Nadine and Michaela Hallam - Director of Content at Fresh Air - met at Media360 in Brighton to chat about how the advertising industry has evolved, the importance of audio in branding and how talent is the key to successful campaigns.
This episode is part of our Media360 series, follow to hear from some of the top CMO's in the UK.See omnystudio.com/listener for privacy information.
Fresh Air were delighted to spend two days at The Podcast Show, an annual highlight of the podcasting community, along with 6,000 attendees in The Design Centre in Angel, London.
Assistant Producer Clara Kavanagh chatted with a whole host of delegates and exhibitors to talk all about the booming business of podcasting.
Take a listen to hear the perspectives from: David Terris (Head of Radio at Sky News), Anouszka Tate (Producer of Happy Place with Fearne Cotton), Rebecca Newson (Publicist at Carver PR), Bernard P Achampong (Founder of Unedited and Vice-Chair of AudioUK), Andrew Goldsmith (Managing Director at Adelicious), Rebecca Grierson (Vice President of Podcasts at Artie Audio), Lizzy Pollott (SVP of Marketing, Communications & Brand at Acast) and Helen Arnold (Head of UK Sales at Sony).See omnystudio.com/listener for privacy information.
Matt Bushby is the CMO of Rightmove, and previously the UK Marketing Director for Just Eat, so he know a fair amount about the power of audio in brand marketing.
Matt and Michaela Hallam - Director of Content at Fresh Air - met at Media360 in Brighton to chat through the role that audio can play in building a brand's presence across multiple media. They also discussed his vision for the future of Rightmove as an entertainment brand, with a titillating 'Watch this Space' regarding their tone of voice.
The episode Is part of our Media360 series.See omnystudio.com/listener for privacy information.
Liam Dolan, Head of Digital Strategic Partnerships at Sky Media sat down with Fresh Air's Director of Content, Michaela Hallam, to discuss how and why Sky are investing in podcasting. They talk about the benefits of long form audio and the engaged communities it creates.
They also uncover how Sky is refining its podcast strategy and the monetisation models they're using to get the most value for the brands they work with.
This episode is part of our Media 360 series. Follow Fresh Ears to hear insights from some of the UK's marketing leaders.See omnystudio.com/listener for privacy information.
Marketing Director at Yorkshire Tea, Dom Dwight, chatted to Michaela Hallam - Fresh Air's Director of Content - to discuss what defines his brand's tone of voice.
Dom talks about how content is either useful or entertaining, and why they usually choose the latter. They also discuss about the Yorkshire Tea's brand voice and how they fill it with warmth, authenticity and quirkiness, consistently across all their platforms.
This episode is part of our Media 360, follow Fresh Ears to hear insights from some of the UK's brand leaders.See omnystudio.com/listener for privacy information.
Gideon Spanier, Editor-in-Chief at Campaign, and Maisie McCabe, UK Editor at Campaign, joined our Head of Content Michaela Hallam at Media 360 to discuss their reflections and highlights of the two-day event.
One of the key takeaways from Media 360 was trust, they delve into its importance and the habits people form around each media channel. Their conversations also covered how audio is different from other channels and its value as a media opportunity.
This episode is part of our Media 360, follow Fresh Ears to hear insights from some of the biggest CMO's in the UK.See omnystudio.com/listener for privacy information.
As partners with PodPod and Campaign, we headed down to sunny Brighton for the 20th anniversary of Media 360 - the ultimate gathering of leading brands, agencies and media minds all working together to innovate and shape the future of media.
In this special episode, we've picked out some of the highlights from the insightful sessions like the creative process behind ASDA's Elf Christmas ad, the importance of trust in brands like Boots and the value in responding to your audience, like Guinness did during the pandemic.
Across the coming weeks we will be releasing mini episodes where our very own Head of Content, Michaela Hallam, had conversations with brand marketing leaders about their experiences, especially when using audio.
Follow Fresh Ears now so you don't miss them! See omnystudio.com/listener for privacy information.
One of the most exciting parts of creating a podcast with our clients is when it changes the listener’s perceptions of their brand. Amongst our favourites is ‘Unearthed’ – the series we make for The Royal Botanic Gardens, Kew.
The first series of Unearthed explored how Kew’s scientists have helped solve crimes from curry-based murders to international trafficking. Series two was subtitled ‘Journeys into the Future of Food’ which looks at how we feed ourselves in a world of climate change and reduced biodiversity.
To chat through the success of series two, Fresh Air Founder Neil Cowling chats to Emma Chandler, Senior Content and Engagement Manager and Grace Brewer, Digital Content Manager at Kew Gardens. They are also joined by ‘The Podcast Publicist’ Fiona Fraser, founder of Pow PR and one of the UK’s leading experts in podcast PR.
To hear about the storytelling of series one of Unearthed click here.See omnystudio.com/listener for privacy information.
We have teamed up with Kinda Studios - a specialist team who apply neuroscience research to creative projects - to enlighten us on the relationships between podcasts and our listener’s brains and how brands can make use of audio most effectively.
In the final of three episodes, Fresh Air founder Neil Cowling chats with Robyn Landau and Katherine Templar-Lewis, the co-founders of Kinda Studios, to explore how podcasts tap into our everyday rituals in a way that doesn’t disrupt them, but complements them and gives them a deeper meaning.
Read more from Kinda Studios' report on rituals HERE.See omnystudio.com/listener for privacy information.
We’ve been working with Kinda Studios to delve into the neuroscience of how our brains, understand and react to podcasts and why they're so powerful.
In the second of three episodes, Fresh Air founder Neil Cowling chats with Robyn Landau and Katherine Templar-Lewis, the co-founders of Kinda, to explore the neuroscience of memory. They discuss how our brains have evolved to store information through stories, not facts and the ‘neuro-ballet’ of dopamine and oxytocin when listening to a great story.
Proving that podcasts provoke more powerful, more emotional physical responses than video, laying down stronger memories and moving us to take more action as a result.
Read more from Kinda Studio's report on memory HERE.See omnystudio.com/listener for privacy information.
Knowing how and why podcasts can work well to reach client audiences is key to the work we do at Fresh Air. So we commissioned Kinda Studios, a specialist team who apply neuroscience research to creative projects, to discover how podcasts effects our brains and why long form media is worth the effort.
In the first of three episodes, Fresh Air founder Neil Cowling chats with Robyn Landau and Katherine Templar-Lewis, the co-founders of Kinda, about how podcasts create a strong relationship between the listener and the audio (and therefore the brand behind it) by creating intimacy, effort and bucket loads of attention in a way that no other medium can achieve.
Read more from Kinda Studio's report on attention here.See omnystudio.com/listener for privacy information.
Investing For Ocean Impact sees Dorothée Herr – manager of the IUCN’s Blue Natural Capital Financing Facility – explore the reasons to invest in the ocean by talking to leading experts, global policymakers, and investment movers and shakers. The podcast also dives into real life, from seaweed farms to marine protected areas, and shows how these are projects that investors can indeed get behind.
It was crucial that a series dealing with such a detailed topic didn’t veer off into jargon and shoptalk, losing their audience’s interest as a result. In this episode of Fresh Ears, Michelle Barnett (Marine Communications Officer at IUCN) and Phil Sansom, (Senior Producer at Fresh Air) sit down to discuss how they tackled this challenge in order to create a podcast that was informative, captivating, and unique.See omnystudio.com/listener for privacy information.
Kleinwort Hambros makes two podcasts with Fresh Air: The Wealth Chat, and The Entrepreneurs’ Chat. The former sees Fahad Kamal, Chief Market Strategist at Kleinwort Hambros, dive into the world of wealth with brilliant speakers, discussing everything from responsible investment to tech, geopolitics to retirement planning. On the other hand, The Entrepreneurs’ Chat focuses more on stories: James Hurley, Enterprise Editor at The Times, speaks with six entrepreneurs to delve behind the scenes of their ambitious and fast growing companies.
In this episode, we sit down with Karolina Diebra, Head of Marketing at Kleinwort Hambros, and Anouszka Tate, Senior Producer at Fresh Air. They discuss the different production styles of the two podcasts, the importance of adaptivity in podcasting, and getting the best from presenters.See omnystudio.com/listener for privacy information.
The Clean Energy Revolution, presented by Helen Skelton, is a podcast that’s the definition of forward-thinking. National Grid supplies energy to homes across the UK and the Northeast United States. They proposed this podcast as a definitive guide to the net zero energy transition. Helen unpacks the jargon and meets inspiring people who are using tech, science and smart thinking to help tackle climate change through the energy we use.
In this episode of Fresh Ears, we sit down with Mark Goss, the Group Brand Manager of National Grid, and Katharine Kerr, Senior Producer at Fresh Air. We discuss how The Clean Energy Revolution helps listeners understand the UK’s changing approach to energy, while also educating them about National Grid’s role in this issue.See omnystudio.com/listener for privacy information.
Fresh Air were delighted to spend two days at The Podcast Show, Europe’s breakthrough event for the podcasting community. The industry is booming post-lockdown, and so this was a great opportunity to reunite with old friends, make some new ones, and get them on Fresh Ears. Producer Izzie Clarke took the opportunity to meet with a wide range of attendees and get their takes on the current state of affairs in podcasting, as well as what’s on the horizon.
Take a listen to hear the perspectives of: Cel Spellman (actor and Call Of The Wild host), Matt Deegan (British Podcast Award founder), Meghan Carver (head of Carver PR), Khaliq Meer (BBC Sounds Audio Lab Commissioning Exec), Daps (Key Account Manager at Acast), Chelsea Bradbury (Head of UK Publisher Partnerships for Megaphone, Spotify), Alexia Bedat (Associate at Klaris Law), and Fran Scott (science presenter and host of The Robot Podcast). See omnystudio.com/listener for privacy information.
Fresh Air is growing quickly. So in this special episode, we wanted to take the opportunity to introduce you to each and every team member. The Fresh Air team cover a wide range of topics here, from approaches to storytelling, to favourite social media assets, and everything in between. We lift the lid on everything that makes Europe’s leading branded podcast company tick.See omnystudio.com/listener for privacy information.
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