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© Steff Green
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Bestselling indie author Steff Green shares the highs, lows, and adventures of her self-publishing journey. Learn how to tell your story, find your audience, and build a badass author brand.
41 Episodes
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A detailed look into exactly what I've done to launch my brand new paranormal, kooky, spooky, ghost romance series, and all of Amazon's shenanigans to derail it. I talk about Tiktok, newsletter magnets, social media, PR boxes, ARCs, and more.
In this episode, I let you in on the 6 key focus areas of my 2023 strategy, including my return to paranormal romance, translations, and building a fandom via bonus content. I hope you find this interesting and useful when thinking about your own strategy!
This year has been my best year in self-publishing EVER. It's blown me away, and I wanted to share with you all the things that have worked for me (and the things that DID NOT WORK). You'll learn about how I worked less, earned more, went woo woo, and learned to trust my own instincts.
Right now, I've raised over $26k on Kickstarter to create signed, limited-edition hardcovers of one of my book series. I tell you all about how I planned the campaign, what's worked, and how authors can use Kickstarter as a tool for fandom building.
Interested in my Kickstarter? You can check it out here: https://www.kickstarter.com/projects/steffmetal/nevermore-bookshop-mysteries-exclusive-hardcovers-swag
Do you have 5 books, or 15, or 50, that aren't pulling their weight? Does your income slide back to nothing between book releases? It's time to get that backlist working for you with these ideas.
Today we are talking money! Specifically, all the millions of ways you can spend it on your self-publishing business, and where I think the smartest investments are.
In this episode, I talk about the belief that there are certain fiction genres where so many authors are writing that it's extra tough to be seen, and how you can carve your own place in the genre fiction landscape.
You've published your book and it isn't selling the way you hoped – what do you do? Is it time to give up self-publishing altogether? HELL NO. In this episode, I look at why some books flop, what you can learn from them, and how to make them valuable assets in your backlist.
In this episode, I use the example of one of my successful series to show you how I plan a series from idea to finished product.
In this episode, I break down my 2022 strategy, why I'm doing what I'm doing, and tell you a little about my brand new secret pen name!
In this episode, I break down exactly what I self-published in 2021, my successes and failures, the things I'm most proud of and where I'd like to make improvements, and show you how my strategy translates into income with a breakdown of my earnings from writing.
In this episode we look at who are our readers, how they choose books, and how we as self-publishers can use this information to give them more of what they CRAVE.
How do writers earn a liveable income? What are some ways you can increase your income from writing, and how can you do that in a strategic way? I give you my tips from my experience.
Why unpublish a book and rewrite it? As authors, we all have unfinished series or books we feel didn’t get the chance to shine. I offer some tips for giving those neglected books a second lease on life.
In this week's podcast, I talk about how, and why, to write a book in a month, from draft right through to editing, and how that can become part of a wider strategy.
This episode is for you if you love writing short, but you don’t know what to do with your stories or how to fit short fiction into your writing career. I've loaded you up with ideas to get strategic about short fiction!
What are the three platforms you can use for advertising your books, and how do you use them to create a strategy that works? We talk FB, AMS, and Bookbub ad strategies.
Is it better for you to write one series at a time, or jump around between different series as the muse calls? Let’s talk about series strategy, author branding, and the 75% rule.
Other authors aren’t scary – they’ll be your biggest allies and cheerleaders. And you can work together to lift each other up and grow your readership. I’m declaring 2021 the year of working collaboratively. Here are my ideas for collaborations with authors.
Backmatter and frontmatter are some of the most important tools you have to generate sellthrough to other books in your series. This episode takes a look at best practices for adding extra “stuff” to your books.
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