Banking Transformed with Jim Marous

Your Gen Z strategy is putting your organization’s growth at risk. New research from Primax, shows that only 12 percent of Gen Z consider a community or regional bank their primary financial institution. Will these Gen Z consumers move their parents' relationship out of your institution? By 2035, Gen Z will be the largest and wealthiest generation in history. And 72 percent say they face financial challenges unlike those of any other generation. They're seeking a financial partner who understands their reality far beyond a simple transaction. The bottom line is that customer loyalty is thin, opening accounts at new institutions is easy, and growth is no longer guaranteed. Today on Banking Transformed, I'm joined by Carrie Stapp, Vice President of Marketing at Primax. We're unpacking what the Banking in Focus research report reveals about what's broken in how banks approach Gen Z – and what you need to fix now before future growth moves elsewhere. This episode of Banking Transformed is sponsored by Primax Primax provides banks with payment processing services and an expansive array of value-added technology and solutions. Primax’s customizable solutions, including risk management, mobile and online card management, data and analytics, loyalty programs, marketing, strategic consulting, delinquency management and contact center services, help banks profitably grow their portfolios and deliver an unparalleled experience to their accountholders. With a longstanding commitment to service excellence, Primax has been designing and providing support services for banks throughout the U.S. and the Caribbean for over 40 years. For more information, visit www.primax.us.

Banking executives know their industry is being disrupted. What they don't know is how much of their balance sheet they've already lost control of. According to Accenture, more than $200 trillion in global bank deposits and loans are now at risk, and that threat isn’t coming from another bank. It’s coming from stablecoins, AI agents that can automatically optimize finances, and platforms that can quickly move cash, often outside the traditional banking system. Today's guest is Mike Abbott from Accenture. His team's new report on the top banking trends for 2026 reveals some uncomfortable truths. Seventy percent of IT spending still goes to maintaining outdated systems. Margin compression could reduce US bank pre-tax income by 22%. And many of those loyal customers who've stayed with their bank for seven years? The research calls them "lazy loyalists." The real question for banking leaders isn’t whether this shift is happening, but how much of the balance sheet they’ll still control when it does. Mike joins us to discuss how banks can respond to threats moving faster than their modernization efforts.

Banks have spent billions building digital customer experiences. But most are doing it on top of back-office infrastructure built for a different era. That gap has quietly become one of the biggest drags on growth, pricing power, and profitability in banking. Today's competitive edge isn't just about what customers see upfront. It's about how efficiently a bank operates, how smartly it prices on an individual basis, and how quickly it can turn data into action. That's why modernizing the back office has moved from an IT discussion to a strategic imperative. I'm joined on the Banking Transformed podcast by Richard Ullenius and Brandon Sailors from CSG International to discuss what modernization truly means, how banks can progress without tearing everything down, and how smarter infrastructure is becoming the key to efficiency, engagement, pricing, and risk management. This episode of Banking Transformed is sponsored by CSG CSG delivers banking and financial services solutions to help banks reimagine pricing, billing and customer engagement across retail, commercial and institutional banking. By unifying smart pricing, customer and transaction data and accurate, flexible billing, CSG enables banks to modernize complex, multi-product relationships without rip-and-replace. As a result, banks can reduce risk and complexity, protect margins and power trusted, real-time experiences that drive growth. https://www.csgi.com/industry/financial-services/

From Walmart and Amazon to banks and credit unions, stablecoins are accelerating a banking reset that is already reshaping how payments move. In this episode of Banking Transformed, I’m joined by Dr. Lamont Black, Associate Professor of Finance at DePaul University. We will break down why stablecoins represent a fundamental shift in financial infrastructure, not another crypto cycle. We will also explore how emerging payment rails challenge traditional card networks, what this means for deposits, data, and interchange revenue, and how financial institutions of all sizes should prepare for what comes next. This conversation is essential listening for banking executives, payments leaders, and fintech professionals who want to understand the real impact of stablecoins, the strategic risks of waiting, and how the banking reset is already unfolding.

Most financial institutions say they are data-driven. Far fewer can prove it in customer acquisition and relationship growth success. At a time when marketing costs are rising, response rates are under pressure, and every institution has access to the same channels, data is often the difference between growth and wasted spend. Today’s conversation is about how data actually drives results, not dashboards, not buzzwords, but measurable connections with the right consumers at the right time. We are going to talk about how modeling, channel orchestration, and analytics are reshaping direct marketing for banks and credit unions, and why doing this well is becoming a competitive necessity. I am joined by Preston Carroll, Director of Data and Analytics, and Eddie Tu, Principal Statistical Analyst at Franklin Madison Direct. Together, they work at the intersection of data science, marketing strategy, and financial services growth. Today, we will unpack what actually works, where institutions get it wrong, and how leaders can move from data awareness to data advantage. This episode of Banking Transformed is sponsored by Franklin Madison Franklin Madison Direct is a premier direct marketing agency within the Franklin Madison Group. Specializing in performance-driven strategies, FM Direct empowers financial and insurance brands to connect with their ideal audiences and achieve outstanding growth. The agency supports clients in expanding their customer base profitably through diverse acquisition channels, including direct mail, paid search, paid social, and display advertising. https://franklinmadisondirect.com/

Thirty to fifty percent of your fraud losses don't come from hackers or organized crime rings. They come from your own customers disputing legitimate transactions under their own names. This is first-party fraud, and it's a $100 billion problem that most financial institutions don't even track as a separate category. While banks use advanced tools to detect external fraudsters, their own account holders are taking advantage of long-standing dispute processes meant to protect consumers, turning chargebacks into weapons against the very institutions that serve them. The math is staggering: this single category now accounts for up to half of all fraud losses and keeps accelerating while most executives stay focused on threats from outside their customer base. Joining me on the Banking Transformed podcast is Shanthi Shanmugam, CEO of Casap, who developed products at Robinhood and Chime before founding a company to address this crisis. We're going to examine why first-party fraud has surged, how manual dispute processes enable it, and what essential changes are needed to transform this hidden vulnerability into a competitive edge.

Banking is no longer competing with the branch down the street. It is competing with every digital experience your customers have before they ever open your app. Expectations around speed, simplicity, and trust are being set by big tech, fintechs, and embedded finance, not by traditional financial institutions. And for many banks, that gap is growing. That is why today’s conversation matters. I am joined by Phil Tomlinson, Senior Vice President of Global Offerings at TaskUs, and Pragya Agarwal, Vice President of Financial Crimes and Risk Operations. They sit at the intersection of customer experience, advanced technology, and financial crime prevention, where speed and trust have to coexist every day. In this episode of Banking Transformed, we unpack what next-generation banking really looks like, where AI is delivering real value right now, and how banks can move faster, innovate responsibly, and still protect customers in an always-on, app-driven world. This episode of Banking Transformed is sponsored by TaskUs TaskUs is a leading provider of outsourced digital services and next-generation customer experience to the world’s most innovative companies, helping its clients represent, protect and grow their brands. Leveraging a cloud-based infrastructure, TaskUs serves clients in the fast-growing sectors, including social media, e-commerce, gaming, streaming media, food delivery and ride-sharing, technology, financial services and healthcare. https://www.taskus.com/services/financial-crime-compliance/

Nearly half of the skills banking leaders rely on today will be obsolete within five years. In this episode of Banking Transformed, Jim Marous explores why continuous learning has become the most critical leadership skill in financial services, and why failing to adapt is the fastest path to irrelevance. Jim shares the personal transformation that reshaped his career, explains how AI is accelerating the divide between learners and laggards, and outlines the daily habits leaders must embrace to stay relevant in a world where change will never be this slow again.

Banks love to claim they are high-tech and high-touch. The truth is, most are neither, and the gap between what institutions promise and what customers experience is widening fast. It is costing banks billions in lost trust, slower growth, and missed opportunities, especially as expectations accelerate across the rest of people’s financial lives. At Fintech NerdCon in Miami, I sat down with two leaders who are actually closing that gap. Siya Vansia, Chief Brand and Innovation Officer at ConnectOne Bank, and Suzan Chaffin, EVP of Solutions at LoanPro, are showing what modern banking looks like when technology, culture, and leadership come together with clarity and purpose. Our Banking Transformed conversation dives into the real work behind transformation. Not the marketing language, but the decisions, processes, and organizational alignment needed to deliver both speed and empathy. These leaders expose why retrofitting new technology onto old processes always fails, and how banks can rebuild for a future where high-tech and high-touch finally work together. If your institution is trying to modernize, improve experience, or break free from legacy constraints, this discussion offers a practical look at what it takes to move faster and deliver better value today.

What if the biggest myth in banking is that customers don’t need branches anymore? Because every time Bank of America opens a new financial center, digital sales in that market jump by 50 percent. Physical presence isn’t competing with digital — it’s accelerating it. Now, Bank of America is putting $750 million behind a bet the rest of the industry walked away from too soon, opening 150 new financial centers across 60 markets by 2027 at more than $5 million per location. Bold? Yes. Contradictory? Maybe. But the timing suggests something deeper: after shrinking from 6,000 branches to about 3,700, they now believe the future isn’t fewer branches… it’s smarter ones. These next-generation centers aren’t transaction factories. They’re advisory hubs staffed by 12,000 relationship bankers, designed to anchor communities and handle the conversations digital can’t — at least not yet. My guest on the Banking Transformed podcast, Will Smayda, leads this transformation. He’ll explain why Bank of America is expanding while others retreat and what these new financial centers reveal about how clients actually want to bank. So, here’s the question we all need to wrestle with: Is this the future of the branch — or the most expensive contradiction in banking?

Every bank today is trying to appear modern. But you can’t operate a digital institution with a core system that hasn’t been updated since the iPhone was introduced. After years of adding new features on top of outdated infrastructure, the limitations become clear: legacy cores slow innovation, hinder personalization, and make it nearly impossible to compete in an AI-driven world. Modernization is no longer just a tech project. It’s a strategic choice for whether a bank can stay competitive. Banks adopting unified, modern architectures aren’t doing it for appearances; they’re doing it because it provides the speed, flexibility, and resilience that legacy systems cannot match. The good news? Modernizing no longer requires years of planning and implementation. Progressive methods are giving banks safer, lower-risk options to move forward. Today on the Banking Transformed Podcast, I’m joined by Sai Rangachari, Chief Product Officer at Temenos, to explore what modern core banking really entails, why it’s important now, and how banks can update without disrupting their operations.

Nearly half of U.S. households are living paycheck to paycheck, yet millions of financially capable people are denied access to affordable credit. That is not a consumer failure. It is a system failure. I recently spoke at the Hope Global Forums in Atlanta, where the focus is on economic opportunity. I challenged the banking industry to address a blind spot. We rely on outdated credit models that look backward, not at real cash flow, real behavior, or real potential. When credit is denied, education alone does not work, mobility stalls, and banks lose the growth they say they want. Serving the underserved is no longer optional. It is the strategy gap holding this industry back.

The biggest threat to consumer financial health isn’t inflation, stagnant wages, or market volatility, but the financial system itself. Not because it’s failing, but because it’s been silently optimized to benefit the most educated, the wealthiest, and the most sophisticated players. In the new book Fixed, a harsh truth is revealed: from daily saving and borrowing to education loans, insurance, and retirement planning, personal finance is designed to disadvantage the very people it seeks to help. Complexity becomes a source of profit. Friction turns into a deliberate feature. And billions of people, from young families to aging retirees, are left making high-stakes decisions within a system stacked against them. Today on Banking Transformed, I’m joined by the co-author of the book, Tarun Ramadorai. We explore how we got here, why consumers struggle with even the most basic financial choices, and most importantly, what it will take to restore fairness, trust, and transparency. If you care about the future of consumer banking, financial well-being, or rebuilding confidence in the system, this is a conversation you can’t afford to miss.

The biggest competitive advantage in banking right now isn’t scale … it’s speed. According to PwC, GenAI is reshaping the balance of power across financial services, and the banks that move fastest will define the next era of growth. In fact, 58% of banking leaders believe generative and agentic AI will be the single most transformative force in the industry over the next three years, and 55% already consider it their top investment priority—more than any other sector in financial services. What’s truly disruptive is that AI is leveling the playing field. Smaller, more agile institutions now have access to the same intelligence, decision-making power, and client insights that once required massive scale. Speed—not size—is becoming the key differentiator. And this shift is pushing banks from asset-focused growth toward client-centered growth, where relevance, responsiveness, and rapid innovation drive real competitive advantage. Today, I’m joined on the Banking Transformed podcast by Sean Viergutz, Banking & Capital Markets Advisory Leader at PwC, to break down what this transformation means for leaders right now. We’ll explore how banks can redesign operating models, build new capacity for growth, and turn AI from a cost-saving tool into a true driver of client value.

Consumers don’t want more banking messages — they want relevance. And right now, most banks are wildly out of sync with what their communities actually need. Consumers want communication that reflects their neighborhood, life stage, and immediate financial needs — and broad, one-size-fits-all marketing isn’t effective. Hyperlocal strategies are emerging as some of the most powerful ways to drive acquisition, strengthen relationships, and capture market share. In this episode of Banking Transformed, I talk with Fred Cadena, Head of Client Strategy at Vericast, about how real-time data, household insights, and neighborhood-level trends are changing the way banks compete. Fred explains why “relevance beats reach,” how new mover and life-event signals drive growth, and what it takes to activate hyperlocal marketing without adding complexity. If your institution is seeking affordable, data-driven strategies to boost growth in 2025, this conversation provides a clear roadmap — and questions long-standing assumptions about how banks engage with their communities. This episode of Banking Transformed is sponsored by Vericast Vericast’s Hyperlocal Marketing solution is a fully managed, precision-engineered, data-driven approach to personalized digital advertising at the branch level enabling financial institutions to build stronger community connections, increase engagement and conversions, and optimize advertising spend for maximum impact. Vericast.com

In this video, Jim Marous broadcasts from Miami’s Wynwood Arts District — one of the most vibrant creative hubs in the world. Using the evolution of Wynwood as a backdrop, Jim explores why so many financial institutions struggle to differentiate, why creativity has become a strategic imperative, and how banks can learn from brands and artists unafraid to take bold, distinctive stands. From the history of Wynwood’s transformation to the sameness of today’s mobile banking experiences, Jim breaks down the hidden cost of playing it safe and what it will take for banks and credit unions to stand out in a crowded, commoditized marketplace. If you want your organization to compete on something other than price, convenience, or compliance, this episode is a wake-up call — and a path forward.

Today on Banking Transformed, I sit down with someone who never holds back – Kevin O’Leary from Shark Tank. We recorded this conversation live at the Catalyst Strategic Summit in Austin, where Kevin and I explored one of the biggest questions facing the industry today: What is the real future of retail banking—and where do smaller financial institutions still have a competitive edge? Kevin shares his unfiltered views on consolidation, regulation, innovation, leadership, and why he believes niche banks and credit unions may actually be better positioned than the giants if they’re willing to move faster, specialize, and rethink what value really means for customers.

The secret to breakthrough innovation isn't having more resources. It's all about learning faster. SpaceX went from near-bankruptcy to reshaping a $400 billion industry by compressing learning loops from years to weeks. This isn't just a space story. It's a blueprint for any regulated industry. If you change the speed of learning, you'll change the slope of performance. In this video, I share four lessons and one 90-day framework to compress your innovation cycles from months to weeks. Only 11% of banks have successfully scaled digital innovation, and 70% of executives expect non-traditional players to dominate by 2030. The winners won't be the largest institutions. They'll be those who disrupt themselves first. The question is whether your institution is ready?

In this episode of Banking Transformed, Jim Marous exposes why digital transformation in banking is still more myth than reality. Despite massive investment and ambitious strategies, only 7% of banks achieve their intended digital outcomes. Drawing on insights from the 2025 Retail Banking Trends and Priorities Report sponsored by Q2, Jim explores the leadership blind spots, cultural barriers, and misplaced priorities that are undermining progress across the industry. He reveals how institutions are chasing digital experiences while ignoring the crumbling core systems beneath them — and why leadership, not technology, remains the ultimate obstacle to change. Listeners will learn why most digital initiatives fail, how legacy systems cripple innovation, and why true AI success depends on human intelligence rather than automation.

Fraud is no longer just a downstream cleanup issue. It’s a direct result of cyber incidents that outpace our organizational structures. Siloed teams still overlook weak signals, coordinated attacks manage to get through, and losses grow across different channels. That’s why banking leaders need a new strategy: one that treats fraud and cybersecurity as a unified defense, sharing intelligence, standard procedures, and real-time decision-making. In this episode of Banking Transformed, we’ll explain how cyber-enabled fraud actually occurs, why traditional structures don’t work, and what it takes to stay ahead. We’ll also explore the GenAI factor, looking at how attackers are scaling deception and how banks can respond with smarter profiling and faster, smoother decision-making. Joining me is Laura Quevedo, Executive Vice President, Fraud & Decisioning Solutions at Mastercard, a leader at the center of payment resiliency, financial crime prevention, and risk decisioning. She will share how integrated teams and shared intelligence are changing outcomes for institutions worldwide. For banking leaders tasked with protecting their institutions and customers in this new era of converged threats, this conversation offers a practical roadmap for building truly resilient defenses. Because the question is no longer whether your fraud and cyber teams should work together, but how quickly you can make it happen.