Jewellers Academy Podcast

This week marks a very special milestone as we celebrate one year of Jewellers Academy Brighton. In this episode, Jessica is joined by School Manager Lisa Hagen and tutors Ellinor Sixtensdotter and Mahroz Hekmati to reflect on what it's been like to build a jewellery school from the ground up and welcome a thriving in-person community. Over the past year, more than 2,000 students from across the UK and around the world have joined classes in Brighton, learning everything from their very first silver ring to advanced stone setting, enamelling, and fine jewellery techniques. Together, the team shares their favourite moments, the transformations they've witnessed in students' confidence and skills, and the unique energy that comes from learning jewellery in a shared studio space. You'll hear about the most popular classes, the experience of mentoring diploma students in person, and how teaching can deepen your own skills as a jeweller. They also discuss the importance of creating a welcoming, supportive environment where complete beginners and experienced makers alike can grow creatively and technically. In this episode, we cover: • Building a jewellery school and community from scratch • Supporting beginners through their first jewellery projects • Mentoring students through Diploma programmes • Teaching advanced techniques including stone setting and enamelling • How in-person learning complements online jewellery education • The power of creative community in developing confidence and skills Find out more about Jewellers Academy Brighton and upcoming classes at:   Learn more about classes and Jewellers Academy Brighton: https://www.jewellersacademybrighton.com/

In the 300th episode of the Jewellers Academy Podcast, Anna Campbell is joined by jewellery artist and Diploma mentor Vicki Ralph for a relaxed, inspiring conversation about their shared love of silver metal clay. They talk about how they each discovered metal clay, why it felt different from traditional silversmithing, and what makes this medium so empowering for beginners and experienced makers alike. From practical tips on keeping clay hydrated to the magic moment when a soft piece of clay transforms into solid silver, this episode explores both the technical and emotional sides of working with metal clay. You'll also hear about favourite techniques including carving, botanical moulds and reverse-set stones, as well as an inside look at the Diploma in Silver Metal Clay and the supportive mentoring community behind it. If you've ever been curious about metal clay, this episode will leave you feeling confident, inspired and ready to jump in.   Key Moments 02:03: Celebrating Episode 300 and 300 consecutive weeks of the podcast 04:56: Vicki's origin story; flying to Germany to learn metal clay with Anna Mazon 07:56: Anna discovers metal clay after silversmithing did not feel like the right fit 10:01: What is metal clay; shaping, drying and firing clay that becomes real silver 13:00: How accessible it is; starting with minimal tools and torch firing 15:52: What surprises beginners; creating beautiful silver pieces quickly 17:21: Troubleshooting drying clay; hydration tips and staying calm in the process 21:30: 'Everything is fixable'; the zero waste and forgiving nature of metal clay 22:01: Different forms of metal clay; lump clay, paste, syringe and slip 28:20: Favourite techniques; carving, botanical textures and meditative flow 30:32: Reverse-set stones; building fantasy scenes with vines and embellishments 35:09: Letting the clay lead; how designs evolve during the making process 37:58: Inside the Diploma in Silver Metal Clay; beginner friendly and skill-building 42:44: Mentoring and community; watching confidence and signature style emerge 52:42: Advice for beginners and aspiring professionals; jump in and just start   Links mentioned in this episode Free 5 Days of Silver Metal Clay https://www.jewellersacademy.com/5-days-of-silver-metal-clay Diploma in Silver Metal Clay https://www.jewellersacademy.com/diploma-in-silver-metal-clay Vicki's website http://victoriaralphjewellery.com/  

This week on the Jewellers Academy podcast, host Anna Campbell is joined by website designer and e-commerce specialist Helen Rawlinson (HR Digital Design) to talk about when and why jewellers should move from platforms like Etsy to their own website. They explore how third-party marketplaces have changed over the years - becoming more crowded, more price-driven, and harder for genuine handmade businesses to stand out - and why relying on 'being discovered' on these platforms is far less realistic than it once was. Helen talks about the positives of having your own website, including giving you control over your branding, your customer experience, and the story you tell about your work and pricing. They discuss the long-term value of owning your customer relationships and data, especially through email marketing, so you can build repeat sales, credibility, and a sustainable jewellery brand. The episode also covers practical considerations like platform choice and why 'done is better than perfect' when it comes to getting your site live and improving it over time.   02:04: Introduction and today's topic 03:13: Meet Helen from HR Digital Design 05:14: The downside of third-party platforms 07:43: Why customer experience matters 08:40: Price comparisons on marketplaces 10:02: Your website as the hub of your business 10:47: Why handmade shouldn't compete on price 12:15: Educating customers on your own site 15:38: Why discovery on Etsy is harder now 17:02: Marketplace fees explained 19:30: Website costs as an investment 21:00: Reviews, stress, and lack of control 24:00: Owning your customer data 26:10: The power of email marketing 28:54: Social media vs email for sales 30:18: Repeat customers and loyalty 32:39: Credibility and trust online 34:26: You don't need huge sales volumes 35:05: Branding and design on your website 39:43: Done is better than perfect 42:44: Shopify vs Squarespace 48:24: Sunk cost bias and getting stuck on Etsy 49:25: The reality of running your own site 51:40: How Helen helps clients 54:20: Where to find Helen 55:10: Closing thoughts   About Helen I'm Helen, the founder of HR Digital Design, and I work primarily with ambitious and growing small businesses who are ready to take their online presence a bit more seriously. A lot of my work is with creatives who've grown their businesses on platforms like Etsy or on home-made websites and then reach a point where they want more control, more stability, and a website that actually supports their business rather than complicating it. I build and advise on websites that are practical, sustainable and designed to grow with the business, without unnecessary jargon or pressure to do everything at once.   Instagram - https://www.instagram.com/hrdigitaldesign/ Events for creatives - https://www.hrdigitaldesign.com/pages/create-and-commerce Website - https://www.hrdigitaldesign.com/   Jewellers Academy offers a range of business courses designed specifically for jewellers. Explore the options and find the right next step for your jewellery business at the link below. https://www.jewellersacademy.com/jewellery-business      

In this episode, Jessica and Anna talk about how to start and grow a jewellery business using silver metal clay. They share practical tips on keeping startup costs low, developing a signature style, pricing your work confidently, and choosing a business model that suits you. You'll also hear ideas for scaling your designs through moulds and casting, adding teaching as an income stream, and using social media to share your process and attract customers. The conversation covers everything from hallmarking and batch making to the importance of confidence and finding the right audience for your work. Whether you're completely new to metal clay or already making and selling your jewellery, this episode is full of useful insights to help you build a creative and sustainable business. If you'd like to try metal clay for yourself, join our free 5 Days of Silver Metal Clay challenge. You'll learn to create five silver jewellery projects in five days and receive the tools and materials list in advance so you can be fully prepared to make alongside us.   Join the free 5 Days of Silver Metal Clay challenge starting on 2nd  March https://www.jewellersacademy.com/5-days-of-silver-metal-clay   Explore the Diploma in Silver Metal Clay for a full year of guided learning. https://www.jewellersacademy.com/diploma-in-silver-metal-clay   Links and resources mentioned in this episode: Teaching Jewellery Making online course https://jewelleryschoolonline.teachable.com/p/teaching-jewellery-making Free jewellery pricing masterclass and calculator https://www.jewellersacademy.com/pricing Hallmarking for jewellers https://www.jewellersacademy.com/blog/hallmarking-for-jewellery-designer-makers Alliance for Metal Clay Arts Worldwide https://amcaw.org/

In this week's episode of the Jewellers Academy podcast, host Anna Campbell is joined by trauma therapist and teacher Anne Cheshire to explore why so many people turn to making when life feels overwhelming. They look at trauma as a nervous-system experience (not just around major life events), why we can't always think our way out of anxiety or paralysis, and how jewellery-making and other creative practices can help restore safety, focus and agency. The conversation includes practical, body-based tools you can try immediately to support yourself alongside your creative work. Key moments 01:02 – 03:02 Anna introduces the episode and reflects on why so many people turn to creativity when life becomes difficult. 03:02 – 07:02 Anne Cheshire introduces her work and reframes trauma and overwhelm as nervous-system experiences, not just major life events. 07:02 – 15:02 Why creativity can be healing: how making engages the unconscious brain through the senses and safe, purposeful action. 15:02 – 19:32 The idea of flow and why jewellery-making helps people step out of everyday pressure and mental noise. 19:32 – 25:02 Overthinking, decision paralysis and 'doing without moving forward' - what's happening in the survival brain after overwhelm. 25:02 – 29:32 Practical exercise: using gentle physical 'pushing' movements to switch on calm engagement and action. 29:32 – 37:02 Inner critic vs healthy striving: how to recognise when fear of the new is shutting you down creatively. 37:02 – 45:02 Making creativity feel safer: opening and closing routines, boundaries, and working within a clear creative brief. 45:02 – 49:02 Overwhelm, big-picture thinking, and why constraints and themes support focus, play and progress. 49:02 – 53:02 Grounding techniques for dissociation and feeling spaced out, including simple, discreet body-based tools. 53:02 – 55:22 How to find and work with Anne Cheshire, final reflections, and episode sign-off. About Anne Cheshire Anne is a trauma therapist, teacher and medical herbalist based in Edinburgh. She specialises in helping people recover from stress, overwhelm and trauma by working with the nervous system and the unconscious brain. Through her Whole-Brain Reboot approach, Anne supports creatives, founders and high-achievers to move from anxiety and paralysis into calm, confidence and purposeful action.   Free cheat sheet on managing your physical responses to stress https://anne-cheshire-coaching.mykajabi.com/physical-sensations-of-stress-freebie-7607a236-349c-480e-99f0-ee0ab6f6a408  

In this episode, Jess is joined by jeweller and wax tutor Elin Horgan to introduce Week of Wax - a free 5-day online wax carving course starting on 2nd February and open for enrolment now. They explore what wax jewellery is, why it's such an accessible and creative material to work with, and walk through each project you'll make during the week, from carved rings and granulation to charms, build-up techniques, and a classic signet ring. Whether you're completely new to wax carving or already working in wax, this episode will help you understand where to start and how wax can fit into your jewellery practice. 👉 Sign up for the free Week of Wax now https://www.jewellersacademy.com/week-of-wax   Key moments 01:02 – Introduction & Week of Wax overview What Week of Wax is, who it's for, and why it was created alongside the Wax Diploma. 02:39 – Meet Elin Horgan Introduction to Elin, wax tutor and practising jeweller. 03:07 – Getting started with wax carving Why wax can feel overwhelming at first and how structure helps beginners. 04:22 – Why wax is ideal for experimentation Affordability, rising metal prices, and why wax is perfect for exploration. 05:23 – Casting options & real-world examples Casting wax jewellery in silver, gold, brass, and bronze. 06:22 – Day 1: Wax carved ring Why rings are a perfect first wax project. 08:58 – Using wax tubes How wax tubes simplify the carving process. 10:41 – Day 2: Granulation in wax Adding texture using granules and heat pens. 13:03 – Day 3: Wax charms (taught by Jessica) Designing and carving small charms for jewellery collections. 14:30 – Turning wax designs into collections Using moulds and repeatable components in jewellery businesses. 16:36 – Day 4: Build-up technique heart pendant Melting and building wax instead of carving. 18:16 – Finding your personal style in wax Geometric vs organic approaches and mixing techniques. 19:12 – Day 5: Signet ring with Stelios Karantonas A more technical project focusing on symmetry and scale. 20:37 – Why signet rings work so well in wax Engraving, surface design, and creative possibilities. 21:47 – How to approach the Week of Wax Do all five days or dip in — lifetime access included. 24:05 – Encouragement for first-time wax carvers Why wax is playful, forgiving, and meditative. 25:22 – Wax Diploma & next steps Time commitment, diploma start date, and how to learn more. 26:39 – Where to find Elin Horgan Elin's Website Elin on Instagram 27:00 – Final thoughts & invitation to join Sharing work, learning together, and enjoying the process.

In this episode, host Anna Campbell chats with coach and neurodiversity specialist Aileen Carson about what neurodiversity really means, and why so many creative people (including jewellers) might recognise themselves in it. They talk about conditions like ADHD, autism and dyslexia, and how some people discover they're neurodivergent later in life simply by noticing they think differently, spot patterns others don't, or work in their own unique way. Aileen shares the many strengths neurodivergent makers often have, like creativity, problem-solving, incredible attention to detail and the ability to hyper-focus at the bench — a huge advantage for jewellery makers. The conversation also gets practical, with tips for running a business when you're juggling lots of roles. Aileen talks about managing your energy, finding planning systems that actually work for you, using helpful tools and tech, and setting up a work environment that supports your needs rather than drains you. They also cover something many creatives struggle with: burnout. From taking proper breaks and looking after the basics (food, water, sleep!) to setting boundaries with customers and giving yourself permission to rest, Aileen explains how small changes can make a big difference to your wellbeing and creativity. To wrap up, Aileen encourages makers to lean into what they're naturally good at, trust their creative brains, and remember that not every hobby has to turn into a business.   About Aileen Aileen Carson runs a neurodiversity coaching and training business. She works with neurodivergent people, helping them harness their strengths and find strategies to navigate any challenges they're facing in the workplace or in their business. This often involves support with executive function challenges, managing stress and avoiding burnout. She helps people identify what enables them to work at their best and use this knowledge to find working patterns that work with their brain, rather than against it. She also runs neurodiversity training sessions for employers to help them become more inclusive and she speaks about neurodiversity at conferences and events. https://www.linkedin.com/in/aileencarson/ https://www.instagram.com/aileen_carson_coaching https://www.aileencarson.com/

Join the Free 10 Days of Silver Challenge! In this episode of the Jewellers Academy Podcast, Jess is joined by jeweller and tutor Kelly Twigg to introduce 10 Days of Silver - our free, global jewellery-making challenge designed to help you get back to the bench with confidence. Whether you're a complete beginner or a more experienced jeweller, this 10-day programme guides you through fun, low-pressure silver jewellery projects. Jess and Kelly talk through the projects, share tips for building skills and confidence, and explain how this challenge is a great way to reconnect with your creativity at the start of the year.   Here's what you'll learn to make in week 1: Day 1: Silver Stacking Rings Day 2: Silver Bar Necklace Day 3: Silver Cut-Out Necklace Day 4: Silver Stacking Bangles Day 5: Twisted Hoop Earrings Here is what you'll learn to make in week 2: Day 6: Granulated Stud Earrings Day 7: Make a Wave Ring Day 8: Gold (or Copper) Inlay Silver Pendant Day 9: Fused Silver Earrings Day 10: Introduction to Claw Setting   ✨ Ready to join? Sign up for free here: https://www.jewellersacademy.com/10-days-of-silver-jewellery   Join now to get started. You get lifetime access and the tools and materials list for all projects to get ahead. Don't forget to share your creations with us on Instagram @JewellersAcademy and in the Facebook group - we love seeing what you make!

Kickstart 2026 is a free, five-day challenge designed to help jewellery makers and jewellery business owners begin the year with clarity, confidence and calm. In this week's episode of the Jewellers Academy podcast, Jess explains how the challenge offers a gentle, structured way to reflect on your vision, set meaningful goals for your jewellery business, create simple action plans, build supportive routines and consider how money will flow into your business - without the overwhelm or pressure. How does Kickstart work? The FREE five day challenge features a video from Jess each day for 5 days, starting on Monday 5th January 2026. It also includes notes and a Canva template to create your own plan through the week. Day 1 – Get Clear on Your Vision A short exercise to reconnect with why you do what you do and what you want this year to look like. ✔️ It's time for a clearer sense of direction and motivation. Day 2 – Choose Your Focus You'll identify a small number of realistic, meaningful business goals. ✔️ Let's ditch the overwhelm and get clarity on what actually matters. Day 3 – Create an Action Plan Turn ideas into steps you can actually follow. ✔️ Leave with a simple plan instead of a head full of 'shoulds'. Day 4 – Build a Weekly Business Rhythm Define how you'll consistently work on your business, not just in it. ✔️ Feel more organised and in control of your time. Day 5 – Focus on Revenue Shift your attention to activities that help bring money into your business. ✔️ End the week knowing exactly what to prioritise next. Join Kickstart now https://www.jewellersacademy.com/kickstart   Other programs mentioned in the podcast: 10 Days of Silver Jewellery Making - suitable for complete beginners or those who want to stetch themselves with new project ideas starting on 12th January 2026 Week of Wax five free wax carving tutorials starting on 2nd February 2026 Five Days of Silver Metal Clay free tutorials starting on 23rd February 2026 All of these free challenges are open for enrolment now and will start on the dates show above so register now.   Jewellery Business Academy 2026 - our externally accredited one-year business program featuring monthly themes, group support, starter and growth tracks. This runs from January to December and is open now for enrolment.

This week on the Jewellers Academy podcast, Jess and Anna Campbell explore their annual tradition of choosing a Word of the Year as a gentler alternative to New Year's resolutions. They reflect on the words they chose for 2025 and how the year lived up to them, before sharing their words for 2026 and what they hope for the year ahead. If you're thinking about setting intentions for 2026, they also share some tips to help you choose a word that feels meaningful and supportive.   If you'd like to choose your own word of the year, there is some guidance on how to do it on our blog. As well as some alternative ideas mentioned in the podcast, including your theme song for 2026!   https://www.jewellersacademy.com/blog/whats-your-word-of-the-year-for-2026

In this episode of the Jewellers Academy Podcast, Jess is joined by Liz Lloyd, founder of Liz Lloyd Jewellery, to talk about her journey into jewellery and what it takes to build a confident, professional jewellery business. Liz shares how an early love of making jewellery led her back to the bench after a long career in teaching and creative work. During lockdown, she rediscovered jewellery making and found Jewellers Academy which helped her move from experimenting to building a business with intention. She talks about completing the Diploma in Silver Jewellery, describing it as a key moment in finding her style, building confidence, and developing skills in a structured, apprenticeship-style way. Liz also shares how joining the Jewellery Business Academy gave her the focus and structure she needed to grow sustainably, choosing to work on one area of her business at a time. Jess and Liz discuss the importance of communication in jewellery business, why investing in professional photography can transform how your work is perceived, and what Liz learned from creating her first full jewellery collection inspired by nature and architecture. They also explore building a website that feels calm and luxurious, pacing yourself creatively, and balancing making with promotion. This is an inspiring listen for anyone, particularly if you are coming to jewellery making after another career.   If growing your jewellery business is your goal for 2026 then check out the Jewellery Business Academy. A one year comprehensive program designed for jewellers, this externally accredited program is exactly what you need to stay focused an on track. Plus get one-to-one mentoring on the topic of your choice, accountability through regular small group Zoom meet ups and more. https://www.jewellersacademy.com/the-jewellery-business-academy   About Liz Liz Lloyd is a jewellery designer and maker creating handmade sterling silver and 9ct gold pieces from her home studio in the UK. Her work is inspired by the meeting of nature and structure, drawing on clean architectural lines and the sculptural forms of sea waves and rock strata. Using these influences, she creates minimalist jewellery designed to be worn every day as well as for special occasions. Liz works to commission and sells her collections through her website. Completing the Jewellers Academy Silver Diploma in 2023–2024, alongside two years in the Jewellery Business Academy, was a turning point that gave her the confidence and clarity to design and launch a new 24-piece silver and gold collection. www.lizlloydjewellery.co.uk @lizlloydjewellery  

Thinking about starting a jewellery business in 2026?    In this week's episode of the Jewellers Academy podcast, Jess explores the key trends, strategies, and mindset shifts shaping the future of the jewellery industry - from why authenticity is the antidote to AI, to how to market your work without burning out.   Jess covers: How to build real connection with customers as a maker Why Instagram and email lists matter more than a perfect website The importance of getting your first sales early Sustainability, ethical sourcing, and custom work Gender-neutral jewellery and timeless design trends Why building a jewellery business is a marathon not a sprint - and how to keep going   Want to know more? Join Jess for a free masterclass diving into this topic in more depth.   Register for free here: https://mailchi.mp/e82cff09396b/start

In this episode, Anna Campbell chats with Pinterest and SEO consultant Trona Freeman about how jewellers can use Pinterest as a powerful visual search engine - not just another social platform. Trona breaks down how Pinterest users are intentional, slower scrollers, and often ready to shop, making it an ideal place for jewellery businesses.  She shares practical tips on: Optimising your profile and boards for search Creating keyword-rich, high-performing pins Using product shots, lifestyle content, and text pins strategically Leveraging Pinterest Trends and Pinterest Predicts Avoiding common mistakes like broken links and low-quality images If you want long-lasting traffic, more visibility, and a platform where your jewellery can truly shine, this episode is packed with simple, actionable steps to get started. Jewellery Business Academy 2026 If growing your jewellery business is your goal for 2026 then check out the Jewellery Business Academy. A one year comprehensive program designed for jewellers, this externally accredited program is exactly what you need to stay focused an on track. Plus get one to one mentoring on the topic of your choice, accountability through regular small group Zoom meet ups and more.   https://www.jewellersacademy.com/the-jewellery-business-academy   If you'd like to know more, join the live open day on Tuesday 9th December 2025 at 8pm UK time GMT. Here's the link you need to register (and receive the replay via email if you can't join live) https://mailchi.mp/8a09ab0822ce/jba-2026   About Trona Trona Freeman is a Scotland-based Pinterest and SEO consultant who runs her business under the name Aye Lined Digital Marketing. Originally she started out as a beauty and lifestyle blogger, sharing content on fashion, skincare and photography and through that journey she discovered the potential of Pinterest as a powerful driver of traffic. Over time, what began as a hobby and creative outlet evolved into a full-blown service: Trona now helps small businesses , including creatives and makers, to grow online by leveraging Pinterest and smart SEO strategies. Her background as a creator and MA in Art History gives her a unique perspective on how visual artists and artisans (like jewellers) can use visual platforms to reach new audiences. Connect with her: https://services.ayelined.com/ https://www.instagram.com/trona_freeman  

In this week's episode of the Jewellers Academy Podcast, Jessica Rose shares all about the brand-new Diploma in Wax Jewellery. This is the fifth online one-year Diploma to be created. Whether you're completely new to wax or an experienced jeweller ready to dive into wax jewellery, this episode gives you a full behind-the-scenes look at what to expect from this year-long programme. Jess walks you through how the Diploma works, from the flexible weekly time commitment to the unique 'wax to metal' process where you'll carve your designs, send them to a caster, and then learn the essential skills to clean up and finish your final pieces. Unlike other Diplomas, students only submit their work once at the end of the course, giving plenty of time to refine each project. You'll also hear how termly check-ins support accountability and how every student is paired with a professional wax jeweller as a mentor for the year. Jess explores the wide variety of projects and techniques you'll learn: from foundational wax carving and building shaped signet rings, to stone setting in wax, cast-in-place techniques, soft wax sculpting, the Mitsuro Hikime method, build-up techniques with a heat pen, and even optional sand casting for those with the tools at home. Jess also introduces you to the expert tutor team, including master stone setters and specialist wax jewellers who will guide you through each step. You'll get a clear picture of the year, from September through to July, and discover how the final project helps you create a cohesive mini collection to kickstart or elevate your jewellery business. If you'd like to see examples of the projects, ask questions, or explore whether this diploma is right for you, join us for the live Open Day on Wed 3rd Dec 2025 at 8pm UK time GMT. Register now to get the Zoom link and the replay https://mailchi.mp/d3d9f888b402/wax-diploma-open-day-dec-25 Learn more about the Diploma in Wax Jewellery https://www.jewellersacademy.com/diploma-in-wax-jewellery

Jessica Rose chats with Jo Hunt, founder of Rockpool Jewellery, about her creative journey and her love for working with wax. Jo shares all about her brand-new course, Rings, Pendants and Charms in Wax: The Build-Up Technique - the first course at Jewellers Academy dedicated entirely to this organic, textured method. It's currently on pre-sale for a limited time at 50% off. Jo shares how jewellery making became an essential creative outlet during her struggles with anxiety and OCD, and how wax offered the perfect low-pressure medium to explore ideas freely. Jess and Jo talk about the differences between traditional wax carving and the build-up technique, why it produces such unique results, and what tools and materials beginners need to get started. You'll also hear insights from behind the scenes of Rockpool Jewellery, from slow, sustainable business growth to offering customers pieces in wax so they can choose their metal before casting. Jo is encouraging for anyone new to wax to give it a try!   Enrol on the brand new online course Rings, Pendants & Charms in Wax: The Build-Up Technique with 50% off for a limited time. Learn more: https://www.jewellersacademy.com/rings-pendants-charms-in-wax-the-buildup-technique   And if you want to really delve into working with wax and stone setting, check out our new for 2026 1 year online Diploma in Wax Jewellery https://www.jewellersacademy.com/diploma-in-wax-jewellery   About Jo Hunt Jo is based in North East England where she creates her collections and one-of-a-kind pieces from her home studio. Jo's designs are inspired by the north east coastline and coastal textures and she sells her designs via her website and in local independent stores and galleries. Jo works mainly with the lost wax casting technique, using mainly the build up technique which she teaches in this course  www.rockpooljewellery.com

In this week's episode of the Jewellers Academy Podcast, award winning entrepreneur Jessica Rose dives into what it really takes to grow a jewellery business once you're three or more years in. If you've moved past the experimentation phase and are ready to build something profitable, sustainable, and strategically focused, this episode is your roadmap. Jessica explores the core pillars that help jewellers transition from busy and functioning to thriving and scalable, sharing her own experiences - wins, mistakes, and moments of truth along the way. Covering: 1. Getting Focused (Stripping It Back) After years of trying all the things - craft fairs, website sales, wholesale, teaching - the next stage is all about narrowing it down to what works for you and what you enjoy. Jessica explains why spreading yourself thin keeps you small, and how choosing one or two key areas to pour your energy into can create dramatic results. Expect a powerful analogy from GCSEs to degree-level specialism to help you rethink your business focus.   2. Profitability & Revenue-Generating Activities To grow you need to be making a profit. Jess looks at the difference between the work you love and the work that actually brings money in and why you need to know which is which. From launches and fairs to analysing your product range, you'll learn how to spot what's truly profitable and what needs adjusting or subsidising.   3. Taking Yourself Seriously (Investing in You & Your Business) If you want a serious business, you have to treat it like one. Discover how regular investment - in training, professional photography, and the development of your own skills - creates momentum, confidence, and higher-level results.   4. Selling Higher-Ticket Jewellery If you want higher revenue without burning out, you need higher-value sales. Jess talks through the psychology of desire-based buying, how to showcase your high-ticket pieces effectively, and why your customers should never have to imagine what your work could look like in gold.   5. Delegating (Even Before You Think You're Ready) Delegation is essential for growth, even if it feels uncomfortable. Jessica shares her personal story of hiring help long before she felt she could "afford" it—and how that single decision rapidly transformed her income, time, and creative freedom. JOIN THE LIVE masterclass THIS WEEK If you're ready to step into the next chapter of your jewellery business with clarity, confidence, and a solid strategy for 2026, join Jess for a free live masterclass, where she'll go even deeper into these topics and help you map out your personalised plan for growth. When? Wednesday 19th November 2025 at 8pm UK time https://mailchi.mp/fb5ef02badc2/roadmap (Do register even if you can't join in live so you receive the replay via email)

Diplomas are open for enrolment - and we have a brand new Diploma.   In this special episode of the Jewellers Academy podcast, Jessica Rose and Anna Campbell share some exciting news - enrolment is now open for all five Jewellers Academy Diplomas starting in September 2026, including the launch of a brand new course: the Diploma in Wax Jewellery! Join Jessica and Anna as they reveal everything you need to know about this long-awaited programme - from its focus on creating commercially viable jewellery collections to its accessible, beginner-friendly structure and expert tutors like Scott McIntyre, Jane Taylor and Joanne Hunt.   Learn how working in wax offers an affordable and creative path into jewellery design, how the course is structured (including wax and metal assessments), and why this Diploma is the perfect next step for existing students or newcomers alike.   They also chat through updates across all the Diploma courses, key enrolment dates (including the March 13th deadline for the 18-month payment plan), and the latest on tools and materials kits, which tend to sell out fast! Plus, find out about free taster sessions (coming in early 2026) like "A Week of Wax", designed to help you explore this exciting new medium before you commit.   The Diploma courses are perfect for you if you want to fit your jewellery education around your life and work commitments.   We have a Diploma course for everyone, from beginners to advanced level jewellers so if you've been dreaming about starting or growing your jewellery business have a listen.   Year 1: Diploma in Silver Jewellery https://www.jewellersacademy.com/diploma Year 2: Diploma in Fine Jewellery https://www.jewellersacademy.com/diploma-in-fine-jewellery Year 3: Advanced Jewellery Diploma https://www.jewellersacademy.com/advanced-jewellery-diploma   Diploma in Wax Jewellery - New for 2026 https://www.jewellersacademy.com/diploma-in-wax-jewellery   Diploma in Silver Metal Clay https://www.jewellersacademy.com/diploma-in-silver-metal-clay  

With the rising price of gold and silver, every speck of precious metal counts.    In this week's episode of the Jewellers Academy podcast, host Kelly Twigg sits down with Mark Cutler from Mastermelt to explore the fascinating and often overlooked process of reclaiming and refining precious metal scrap for jewellers and metalsmiths.   Founded in 1985 in Hatton Garden, London, Mastermelts has grown into a global refining company trusted by both the jewellery trade and industrial sectors. Mark shares expert insights into how jewellers can recover value from every stage of their workshop, from lemel (high-grade metal scraps) to sweeps (low-grade material like polishing waste and dust). Learn why simple workshop habits can make a huge difference in reclaiming precious metal content.    Mark offers practical tips for:   Maximising recovery - from bench dust to old carpet and even water waste (and find out just how much gold was reclaimed from one jeweller's carpet!. Safe and sustainable refining - what not to put in your sweep bags. Understanding the full refining cycle - how reclaimed metals return to the trade as new bullion and casting grain. Choosing your return option - whether you prefer a direct payment or fine metal grain to reuse in your next jewellery creation. Packed with insider advice and sustainability insights, this episode is a must-listen for any jeweller looking to reduce waste, recover hidden value, and close the loop on precious metal use in their practice.   Listen now to discover how every speck, scrap, and sweep can make a difference - both for your business and for the planet.   To find out more about Mastermelt, check out their website https://www.mastermeltgroup.com/

In this week's episode, Jessica Rose and Anna Campbell explore the unexpected advantages behind the rising costs of silver and gold. While many jewellers worry about affordability and holding stock, Jessica and Anna reveal that these changes can actually strengthen your business and the handmade jewellery industry as a whole. They discuss seven key benefits, including: - The increased inherent value of your jewellery - customers now see handmade pieces as not only beautiful but a smart long-term investment. - A boost in the value of any metal stock you already own - some jewellers have seen their materials rise by around 50%, leading to higher profits when priced correctly. - Rising prices encourage better pricing confidence and healthier profit margins across the industry, moving away from undercharging. - More customers are looking to resell, recycle or redesign their old jewellery - creating new opportunities for bespoke services and lasting client relationships. - Despite higher prices, demand for gold and silver jewellery remains strong, driven by design, desire, and personal connection—not just cost. - Small independent jewellers now stand out more clearly from high-street brands, as mass-produced copies become harder to make in precious metals. - Hallmarking gains value, giving customers reassurance and proof of authenticity as they invest in higher-priced pieces. The episode ends with a powerful reminder: adopting a positive mindset and valuing your role as a maker is key to growth. Now is the time to embrace opportunity, build trust, and create jewellery with confidence. Watch the full webinar now: https://www.jewellersacademy.com/blog/2025/how-to-grow-your-jewellery-business-alongside-the-rising-cost-of-precious-metals Jewellery Business Academy 2026 If you are looking to grow your jewellery business check out our 1 year Jewellery Business Academy. Who is the Jewellery Business Academy For? The Jewellery Business Academy is open to jewellers at every stage, from beginners launching their first collections to established makers seeking to refine, grow, and scale. With flexible payment options spread over 12 months, it's designed to be accessible, supportive, and transformative. Enrolment is open now. Have a look and see if it is for you: https://www.jewellersacademy.com/the-jewellery-business-academy

In this week's episode of the Jewellers Academy Podcast, Jess is joined by jeweller and tutor Iain Sainsbury to talk all about sand casting for jewellers and how you can do it safely, confidently, and successfully at home. Iain introduces his brand-new online course in sand casting, available now on pre-sale with 50% off until 6th November 2025. He shares why this ancient metalworking technique, dating back thousands of years, is experiencing a revival. With its low cost of entry, minimal equipment needs, and beautifully rustic results, sand casting allows jewellers to cast their own designs at home without the need to wait on external casters. No two sand cast pieces are ever the same, making every creation uniquely yours. Jess and Iain dive into practical tips for safer, smarter sand casting at home, including: Safety First: Essential setup for fire safety, ventilation, and personal protection. Why you should avoid bulky gloves, always tie back long hair, and keep a fire extinguisher close by. Getting Hot Enough: Why standard butane torches won't cut it, and what to use instead - from MAP gas torches to oxygen/propane systems for faster, cleaner melts. Building Your Casting Area: How to create a simple heat-containing furnace using soldering boards and ceramic bricks to help your metal flow perfectly. 'Thinking Like Metal': Preparing your mould properly, from vent holes to clean sand and positioning, to ensure the molten metal runs smoothly and fully fills the design. Experiment and Enjoy It: Sand casting is part science, part play. Start small, embrace the imperfections, and enjoy the excitement of seeing metal become something new. This episode is for you if you're curious about the process of casting your own pieces from home or have experience with it, and want to refine your home set up.