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Join host Nathan Harding as he delves into the world of marketing on his show, 'The Revenue Fix'. We interview industry experts, break down the latest trends and strategies and share actionable tips to help you take your marketing to the next level. Whether you're a small business owner, B2B marketer, or just looking to expand your knowledge, 'The Revenue Fix' is the perfect podcast.
18 Episodes
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In this episode, I'll show you how to create a marketing plan that will add an additional $1 million in revenue to your business. We'll focus on the numbers behind the plan so you'll know exactly what you need to do to reach your million-dollar target.Here are some of the ideas we'll discuss:• How to calculate your marketing budget• How to set realistic goals• How to track your results and make adjustments as needed• What are the most important metrics to track• How to use data to improv...
In this episode, we'll discuss the importance of keywords in search marketing. We'll cover how to research profitable keywords and how to use them to land more customers. Keywords are the words and phrases people use to search for information online. Optimising your website for keywords will ensure your site shows up when people look online.We'll teach you everything you need to know about keywords and how to use them to boost your search traffic.If you're serious about gett...
Want to know how SEO can help your brand grow?In this episode, we discuss the benefits of SEO for branding. We cover:How SEO can help you improve your brand's visibility in search resultsHow SEO can help you attract more qualified leadsHow SEO can help you build trust and credibility with potential customersHow SEO can help you increase salesWhether you're a beginner or an experienced marketer, this episode is for you.Listen now and learn how SEO can help you grow your brand!
In this podcast episode, we'll answer the question of how long it takes to rank #1 on Google. We'll discuss the factors that affect how long it takes and share some tips on how to speed up the process.What are the factors that affect how long it takes to rank #1 on Google?There are a number of factors that affect how long it takes to rank #1 on Google. Some of the most important factors include:The competitiveness of the keyword you're targeting. If you're targeting a very competitive keyword...
In this episode, I'll show you how to set up and run a profitable Google Ads campaign.I'll cover everything from choosing the right keywords, writing effective ad copy, and tracking your results.By the end of this video, you'll know how to:- Set up a Google Ads campaign- Choose the right keywords- Write effective ad copy- Track your resultsSo if you want more traffic and leads from your Google Ads campaign, then this video is for you.Here are some of the topics we'll cover:- How to choose the...
In this episode, we'll discuss how to rank your business website at the top of Google using SEO. We'll cover the basics of SEO, including keyword research, on-page optimisation, and off-page optimisation. We'll also discuss some of the latest SEO trends and how you can use them to improve your website's ranking.Whether you're a new business owner or looking to improve your existing website's ranking, this episode is for you. By the end of this episode, you'll understand how SEO...
If you're a small business owner who has never done any marketing before, you're not alone. In this episode of The Revenue Fix, we'll walk you through the steps you need to take to start a digital marketing strategy that will help you generate leads and sales.We'll cover everything from creating a content marketing plan to optimising your website for search engines. We'll also discuss how to use social media, email marketing, and paid advertising to reach your target audience and drive traffi...
In this episode of "The Revenue Fix," I'm bringing you a game-changing insight that will transform the way you approach website redesigns. Join me as I share the number one tip you need to consider before embarking on a website makeover.Your website is the face of your business, and a successful redesign can make all the difference in attracting and engaging your audience. But with so many factors to consider, where do you start? Through years of experience and expertise, I've discovered...
Welcome to the latest episode of The Revenue Fix marketing podcast, where we will be discussing a powerful marketing framework called the Rule of Three Ones. If you're struggling to get your marketing efforts off the ground, then this episode is for you.The Rule of Three Ones is a simple but highly effective framework for optimising your marketing campaigns. It involves starting with just one traffic source, directing it to one landing page, and promoting one specific offer. The goal is to ge...
In this episode, we challenge the conventional wisdom that you need to do a ton of work to achieve marketing success. Instead, we explore the idea of doing less - but doing it smarter - to accomplish the most in terms of generating leads and sales.We discuss the rule of the three ones: one traffic source to one landing page with one offer. You'll learn how to identify the marketing tactics that are truly effective for your business and how to streamline your efforts to focus on what rea...
In this episode of The Revenue Fix, we discuss the importance of measuring the return on investment (ROI) for your business-to-business (B2B) marketing efforts. We'll explore the key method we use at Yo Media for tracking and measuring the success of your campaigns. We'll give you the exact formula to use when reporting to your board or senior management.Whether you're a marketing professional or a business owner, this episode will provide valuable information and practical tips fo...
Hey listeners, quick update, we're expanding this podcast to be a digital marketing podcast. The strategies we use for MSPs and IT companies work just as well for other companies, so we wanted to broaden the scope and provide value to more people. Thanks for listening, and enjoy the show.
Greg Edwards has been a technology entrepreneur since 1998. His last startup was an offsite backup and disaster recovery company called Axis Backup. Greg also owns WatchPoint IT, a Managed Service Provider founded in 1998 that utilises a full-stack security approach to stop cyber attackers from infiltrating and crippling their client’s technology systems. In 2017, Greg started CryptoStopper, an anti-ransomware deception technology business.We spoke with Greg about CryptoStopper, the...
My guest today is James Davis from Sea-Level Operations. For over a decade, James has worked with MSPs to help them drive growth and operational excellence within their companies.In this episode, we discuss the common roadblocks and issues that MSPs face when trying to scale.We also break down the strategies, tactics and best practices that are currently helping MSPs to scale up and win big in 2021.It's a bit of a longer episode, but there's so much good stuff in there that we just coul...
In this episode, I interview John Martens, founder of Artsmen. John has over 30 years experience developing and managing sales teams and sales strategies for some of the worlds largest IT companies including Citrix, Cisco and Oracle and Silicon Valley startups like IronPort, Zscaler and Zenprise.In 2018, John started a company called Artsmen that helps organisations with their sales challenges.We talk about how MSPs can successfully build and grow a sales team, when is the best time to ...
Episode #3 - Michael BrazisToday’s guest is Michael Brazis. Michael owns and operates an MSP called Red IT Solutions and he also recently launched his own PSA & RMM tool called MSPmate.In this episode, Michael shares with us how he got started with Red IT Solutions as well as the challenges of developing and launching his own SaaS product during the pandemic, all whilst running the day to day operations of his MSP.You can connect with Michael here...Email: michael@mspmate.comL...
On this episode, we look at how to write effective ads that will land your more clients for your MSP. We also review the MSP customer buying cycle and why understanding this is a crucial part of your marketing strategy.==You can follow us at:Facebook: facebook.com/YoMediaInstagram: instagram.com/yo.mediaLinkedIn: au.linkedin.com/company/yo-media-australiaTwitter: twitter.com/yomediacoWebsite: yomedia.com.au
When it comes to marketing, MSP providers tend to face a particular set of problems. By far the biggest of these is a lack of clear positioning, with many MSPs finding themselves in the category of a ‘me too’ provider. Essentially, this means they are trying to market to everybody. And as the old saying goes, if you market to everybody, you’re actually marketing to nobody!==You can follow us at:Facebook: facebook.com/YoMediaInstagram: instagram.com/yo.mediaLinkedIn: au.linke...
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