Park Street Insider Podcast

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Skrewball’s Steven Yeng: Building a Three Million Case Whiskey Brand— What It Takes

2026-11-0434:34

Send us Fan Mail Most new spirits brands never reach 100,000 cases. Skrewball passed three million. In 2018, Steven Yeng and his wife Brittany launched a peanut butter whiskey out of their bar in Ocean Beach, San Diego. Banks turned them down, investors drank for free and never wrote a check, and most of the industry didn’t know what to make of the idea. Within a few years, Skrewball became the fastest brand over $20 to hit a million cases. It reached all 50 states in about 18 months, and in ...

How Fortaleza Became One of the Most Sought-After Tequilas in the World

2026-10-2146:54

Send us Fan Mail Most spirits brands are built to be sold. Fortaleza was built to win back a family legacy. Guillermo Erickson Sauza is the great-great-grandson of Don Cenobio Sauza, who founded one of tequila’s foundational names in 1873 and is credited as the first to export tequila to the United States. When his grandfather sold the Sauza company in the 1970s, more than a century of family ownership ended. Decades later, Guillermo, then working in aerospace and IT, went back to a small fam...

How Emerging Spirits Brands Can Use AI to Compete With Industry Giants— Expert Talks

2026-10-0714:32

Send us Fan Mail Most founders assume that competing with the industry giants comes down to budget: bigger sales teams, bigger marketing spends, and bigger data departments. Joey Angelo and Wyatt Carder would tell you that a lot of that gap can now be closed for about a hundred dollars a month. Joey is the founder and CEO of Su Casa Mezcal, which in just a few years has grown into hundreds of on-premise and retail locations and surpassed several established brands to become a top-three-sellin...

Mom Water's Bryce Morrison: Building a Top 5 Independent RTD Brand— What It Takes

2026-09-2357:11

Send us Fan Mail When Bryce and Jill Morrison started diluting flavored vodka into an old Dasani bottle so Jill could stop feeling bloated and hungover after a day in the sun, they weren't trying to build a brand; they just wanted her friends to stop asking for the recipe. Neither of them had ever worked in alcohol: Bryce came from hospice sales, Jill from occupational therapy. What started as a homemade fix for their pool days in southern Indiana became Mom Water, the first non-carbonated, u...

How to Build a Spirits Brand in an Unfamiliar Category

2026-09-0926:16

Send us Fan Mail Most founders assume the hardest part of building a spirits brand is making something people want to drink. Claudia Romo Edelman would tell you that's the easy part when your category doesn't have a name yet. Claudia is the founder of Sotol Romo, bringing a Mexican spirit with an 800-year history, and a denomination of origin that's only two decades old, to U.S. drinkers for the first time. She's joined by two people who've spent their careers deciding what does and doesn't e...

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