Profitable Performance Marketing
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The Profitable Performance Marketing podcast dives deep into the affiliate marketing world. Now hosted by Jake Fuller – CEO JEBCommerce – each episode features insightful conversations with industry experts, including affiliates, advertisers, networks, and vendors. We explore strategies for driving incremental sales and optimizing affiliate channels. Whether you're running an affiliate program or considering starting one, this podcast offers valuable tips and industry insights to ensure your success. Tune in for practical advice and the latest trends in affiliate marketing.
111 Episodes
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In this episode of the Profitable Performance Marketing Podcast, host Jake Fuller, CEO of JEBCommerce, sits down with Steven Brown, CEO at Moonpull, to explore the evolving landscape of affiliate tracking amid changes in consent laws. With insight based on decades of experience, Steven navigates the complexities of tracking developments including the establishment of Moonpull to solve tracking issues. They delve into Europe's stringent consent regulations compared to the emerging U.S. laws, discussing the profound effects they have on merchants needing to adapt.Steven highlights the hierarchy of tracking methods, emphasizing the precarious position third-party cookies hold—especially with Google's delayed phase-out looming. As they discuss the sometimes frustrating world of implementation, their conversation underscores the importance of collaboration across networks, publishers, and advertisers to optimize program performance and maintain trust. If you suspect there's mischief afoot in your affiliate tracking, do your program a favor and join in for a savvy, enlightening dialogue.
On this episode, Jake dives deep into what makes consumers tick (and sometimes flee) with guest Jeremy Aaronson, Chief Revenue Officer at UpSellit. Throughout they explore the art of crafting a stellar online experience and with over two decades in the online space, Jeremy dishes out wisdom on everything from mastering consumer personalization to harnessing AI's future influence. He highlights the common mishaps on e-commerce sites, like poorly implemented carts or lack of personalization, which might send your customers running to a competitor.The discussion weaves through the complexities of today's competitive landscape, touching on strategies like brand-to-brand partnerships and calculated incentives to keep consumers loyal. It's a packed session filled with valuable nuggets for anyone looking to spruce up their e-commerce game, ensuring authenticity and strategic market moves remain at the core of success. So, next time you're thinking "How do we win over that wandering shopper?" remember, it's all in the tweak and finesse.
In this episode, host Jake Fuller chats with Owen Guetschow from Levanta about an exciting shift in affiliate marketing opportunities on Amazon. Traditionally, affiliate marketers have not had a direct way to link brand promotions to Amazon seller pages, but this is rapidly changing. Jake and Owen – who oversees Agency Partnerships at Levanta – cover how brands can now leverage networks like Levanta to drive affiliate traffic directly to Amazon, the massive conversion potential and challenges like balancing traditional D2C and Amazon-linked programs, and the recent double-dipping update. As brands and agencies grapple with these new changes, Owen shares insights on maximizing the Amazon affiliate channel without cannibalizing existing revenue streams. For upstart sellers eyeing the affiliate world, this episode is brimming with guidance on where to start and what to expect.
Join Jake Fuller, CEO at JEBCommerce, in this engaging episode of the Profitable Performance Marketing Podcast as he interviews Will Fraser, the Head of /advocate at impact.com. They delve into the nuanced differences between referral and affiliate programs and the significance of brand ambassadors. Will shares insights from his journey from social media promotions to developing a sophisticated referral platform that evolved into /advocate at impact.com. Expect a lively discussion on incentives, common pitfalls, and best practices in referral marketing, ensuring loyal customers become your product's top referrers. Whether you're looking to retain customers or attract new ones, this episode is a treasure trove of practical advice and strategic brilliance. Tune in to learn how understanding these dynamics can transform your marketing strategy without running headfirst into a wall of confusion.
Ready to navigate the maze of affiliate marketing without bumping into common pitfalls? In this engaging episode of the Profitable Performance Marketing Podcast, host Jake Fuller chats with Tara McCommons, VP of Sales and Marketing at LinkConnector. Tara shares insider insights from her 20-year stint in the affiliate marketing game, focusing on the blunders that keep merchants from achieving top-tier success in the affiliate channel. Spoiler alert: it’s not just about throwing spaghetti against the wall and seeing what sticks. Think human connection, consistent communication, and a generous sprinkle of strategic planning. Tara emphasizes the power of personal connections, suggesting that merchants engage and communicate with affiliates with a personal touch. It’s all about authenticity, folks! They also delve into the importance of site optimization, resource allocation, and the sheer magic of a solid value proposition. So, tune in for a lively conversation peppered with sharp insights – just the motivation you need to sidestep those rookie mistakes and shine brighter than your competitors.
In the latest episode of the Profitable Performance Marketing Podcast, host Jake Fuller sits down with Brook Schaaf, Co-Founder and CEO at FMTC, to issue a masterclass on deal and coupon sites. If you’ve ever pondered the difference between them, or how to maximize the ROI of these affiliates, this conversation is sure to enlighten. To demonstrate that the ecosystem is capable of self-governance, Brook explains how FMTC streamlines the way retailers distribute deals and promotions, and ensures your brand doesn’t look like it’s stuck in a time warp with expired offers. They also dive into the misconception that these sites exist only to poach sales, when in fact they actually drive new consumer engagement, and Brook encourages brands to get creative with their promotions. Tune in as this episode turns chaos into clarity.
In this episode Jake dives into the dynamic convergence of PR and affiliate marketing with guest Sophie Toporoff, Director of Partnerships, North America at Linkby. Sophie provides keen insights from her decade-long career in traditional PR and her seamless transition into the affiliate landscape, especially during the e-commerce boom of 2020. They discuss how Linkby revolutionizes brand and publisher relationships by offering a performance-based model that minimizes risk and maximizes ROI. Discover how the integration of PR and affiliate strategies can elevate your brand's visibility and sales while navigating the complexities of modern-day digital marketing. Join Jake and Sophie as they uncover why staying ahead of the curve is crucial for competitive edge and why Linkby might just be the secret weapon your brand needs.
In a lively episode of the Profitable Performance Marketing Podcast, Jake sits down with Dustin Howes, the Director of Partnerships at Inflektion. This week’s hot topic: affiliate recruitment – the dos, the don'ts, and the must-haves to stand out in the crowded affiliate ecosystem. The dynamic duo cover effective strategies to recruit and retain affiliates, stressing the importance of personalized outreach and a compelling affiliate offer. Dustin shares his love for simplifying complex processes and how tools like Inflektion are revolutionizing affiliate management with user-friendly features like co-branded landing pages. For brands looking to up their recruitment game, Jake and Dustin advocate for a keen focus on quality over quantity, ongoing competitive analysis, and utilizing promotions as a carrot to entice partners. With Q4 looming large, Jake and Dustin lay the groundwork for actionable strategies that can make or break a brand's affiliate success just in time for the holiday rush. Prepare for some hearty insights and affiliate wisdom.
In this week's episode, Jake dives into the evolution of affiliate marketing with Adam Weiss, the President of North America at AWIN Global. Adam, a seasoned expert with over two decades in the industry, discusses his career transition to AWIN, the innovative strides the company is making, and the ongoing transformation within the affiliate marketing space. They explore how affiliate channels have matured, integrating various marketing strategies like PR, influencer collaborations, and content creation. Adam highlights how affiliate partnerships can drive significant growth and efficiency for brands. They also touch upon the importance of networks staying ahead of technological advancements and the need for educating the C-suite about the value of affiliate marketing. Get ready for an insightful conversation packed with industry nuggets!
In this episode of Profitable Performance Marketing, host Jake Fuller chats with Tricia Meyer, the multifaceted Executive Director of the Performance Marketing Association (PMA). With a legal background and two decades of industry experience, Tricia navigates listeners through the labyrinth of resources available in the affiliate marketing world. The episode spotlights how the landscape has evolved over the last decade, making information more accessible even as the work gets more complex. Everything from navigating FTC guidelines to leveraging card-linked offers, Tricia demystifies the abundance of free resources out there. The discussion also underscores the importance of industry collaboration and continuous learning to stay ahead. Whether you're a newbie or a seasoned pro, this episode is a treasure trove of practical tips and industry wisdom.Ready to join the PMA? Sign up here
In this episode host Jake Fuller welcomes his predecessor, Jamie Birch, Co-Founder at EquineRevShare, for a lively discussion. Jamie shares his unexpected pivot from affiliate agency life to launching an affiliate platform targeting the equine community. The duo delves into the hurdles and nuances affiliate publishers face—think discovering that networks don't always roll out the welcome mat or miraculously have tech support on standby. Amid the candid insights (including some thought-provoking quips on figurative carrots and sticks), Jamie offers a fresh perspective on how advertisers and networks can better support emerging affiliates. If you’ve ever wondered why your affiliate efforts felt like chasing horses without a saddle, this episode’s for you. Don't miss it!
In the inaugural episode of PPM's season four, new host Jake Fuller, CEO at JEBCommerce, sits down for an engaging conversation with Cary Pierce, Senior Global Director at Rakuten Advertising. Tackling the hottest topic of the moment, AI, they delve into its impact on the affiliate marketing industry. Cary shares insightful examples of AI's current applications at Rakuten, such as machine learning in forecasting and partner discovery tools. They discuss the fine line between using AI as an efficiency tool and preserving the essential human touch in building relationships. With humor and humility, they explore both the benefits and potential pitfalls of AI, making this episode a must-listen for anyone looking to stay ahead in performance marketing.
In this episode, Jamie Birch sits down with Parrish Essell, the Agency New Business Manager at ShareASale, for a deeper look into the evolving landscape of affiliate marketing, how consumer awareness impacts brands and program management, and the significance of attribution and available tools. Exploring influencer marketing best practices and the vital role of relationship building, Jamie also asks Parrish about her insights on how agencies can streamline collaboration with platforms like ShareASale. Don't miss out on this insightful conversation offering valuable perspectives on what's current in the world of affiliate marketing.
Join host Jamie Birch in a captivating conversation with Sal Conca, CEO of AmazingAds, as they delve into over two decades of industry collaboration and insights. From their co-marketing endeavors at 1800Flowers and Coldwater Creek to leadership reflections, affiliate marketing strategies, and the dynamic realm of video marketing, this episode offers a wealth of knowledge and experience. Discover the innovative "Flanking Allies" approach utilized by Sal and AmazingAds to empower affiliates and enhance brand visibility. Gain valuable insights into the importance of flexibility and adaptability in leadership, along with the finer nuances of YouTube audience targeting. With highlights ranging from affiliate video tactics to leadership principles, this episode is a must-listen for anyone seeking actionable advice and industry expertise. Don't miss out on this enriching dialogue with one of the industry's luminaries.
Join Jamie Birch in a candid discussion about some of the frustrations and challenges stifling innovation in affiliate marketing. From inaccessible advertiser contact information to network approval hurdles, Jamie sheds light on several key obstacles hindering affiliate growth and offers insights for improvement. Tune in for a thought-provoking episode on the state of affiliate marketing today.
Join us as we catch up with Michael McNerny, the founder of Martech Record, the first objective industry publisher in the affiliate space. Three years after its launch, we delve into the developments and the future of AI in reviews, along with various topics surrounding B2B affiliate marketing.In this episode, Michael shares insights on different monetization strategies and leveraging technology like Slack and webinars to foster community engagement within the B2B sphere. We also revisit the premier buyer's guide on networks and technology platforms, a cornerstone of Martech Record's offerings.Connect with Michael on LinkedInExplore Martech RecordListen to the Smooth Operator Podcast
Join Jamie as he delves into the secrets of quickly improving new customer acquisition in your affiliate channel. With decades of experience in affiliate marketing, Jamie shares actionable strategies to boost your program's performance.In this episode, Jamie explores various strategies, including:Identifying affiliates driving the highest new customer conversions.Categorizing affiliates based on sales and new customer acquisition rates.Tailoring approaches for high-performing affiliates versus those with lower sales.Crafting exclusive offers and commission incentives for targeted affiliates.Developing customized creatives and initiating personalized conversations.Join the conversation and discover actionable insights to boost new customer acquisition in your affiliate program!
In today's episode, Jamie Birch engages in a candid conversation with industry veteran and digital marketing pioneer, Kevin Strawbridge. With a career spanning every facet of the affiliate channel, from managing affiliate marketing at JCPenney to leading as CEO of ClickBank and operating the premier coupon site DealTaker, Kevin brings decades of experience to the table. Join Jamie and Kevin as they delve into:The journey to Kevin's illustrious careerNavigating and shaping a successful digital marketing pathLeveraging coupon and deal affiliates for effective acquisition strategiesAdvocating for the power of affiliate marketingCollaboration with Finance on budgeting challengesPlus, much more insightful discussionFollow and connect with Kevin on LinkedIn
In this episode, Jamie Birch, Founder of JEBCommerce, shares invaluable insights for newcomers to the affiliate marketing space. He emphasizes the importance of building relationships, dispels the misconception of the "build it and they will come" mentality, and highlights essential resources available for success. Jamie stresses the necessity of putting in the work, utilizing tools like BrandVerity and FMTC, and tapping into industry organizations like the PMA and MartechRecord. He also underscores the significance of having a solid plan in place, encompassing tracking, commissions, consumer offers, compliance, and more. For further guidance or assistance, listeners are encouraged to reach out to JEBCommerce at gethelp@JEBCommerce.com.Resources mentioned:BrandVerityFMTCThe PMA.orgMartechRecordAffiliate SummitJEBCommerce blogProfitable Performance Marketing podcastJEBCommerce YouTube channel
In this episode, Jamie Birch, Founder of JEBCommerce, welcomes special guests Nick Charrow, Director of Marketing, and Emma Wolff, Digital Marketing Manager at Princess Cruises. Together, they explore their unique origin stories and a myriad of marketing topics. From delving into the enigmatic "dark matter" of marketing to discussing its role as an expression of love and compassion, they navigate through the challenges and opportunities in the travel industry amidst and post-pandemic. The conversation also highlights the significance of testing and learning in marketing strategies, always centering around the consumer. Stay tuned for a follow-up episode with this dynamic team!Stay in touch with Nick (LinkedIn) and Emma (LinkedIn)
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