Brand Your Passion

As a creative, you know how exciting it feels to have a new idea, right?It’s intoxicating. It’s a rush. It’s why a lot of us do what we do.But what happens when that initial high wears off? How do you keep going when the exciting idea becomes a project, a commitment, a responsibility?In this episode, Lauren Tilden is going to tell us just that.Lauren is a marketing coach for small business owners who struggle with showing up consistently to market their business and is also the host of the podcast, Making Good, which is on a mission to help small businesses do better marketing so they can make a bigger living impact on the world.This week we are doing the ol' switcheroo and I am stoked to share an episode from Lauren's podcast on my podcast.In this episode, Lauren talks all about how to keep going which is episode 2 of a 3 part series that she did on how to get started, how to keep going, and how to finish -  an area that a lot of us creatives need a little help in.And as I share Lauren's episode on this podcast, Lauren is interviewing me over on her podcast! Once you’ve binged this episode, head on over to the Making Good podcast to listen to that one! –––––––––––––––––––––––Where you can find and connect with Lauren Tilden:Website: laurentilden.coPodcast: Making GoodInstagram: instagram.com/laurentildenYouTube: youtube.com/@lauren.tildenListen to my episode on the Making Good podcast!No more staring at a blank page. Download Lauren's free workbook with 100 content ideas designed to help you connect with your ideal customer - 100 Content Prompts: makinggoodpodcast.com/100prompts.–––––––––––––––––––––––Read the accompanying blog post.Tag me on Instagram @makerandmoxie and let me know you're listening.And sign up to the Moxie Musings newsletter for more goodness like this.–––––––––––––––––––––––Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here. Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.

Are you ready to grow your audience, attract new customers and get more building-building opportunities on repeat?This episode is where I tell you exactly how.We’re ditching the ol’ “throw spaghetti at the wall and see what sticks” approach and shifting our focus to something more powerful and actually useful… branding.We’re diving into how branding is the umbrella that ties together ALL aspects of your business from design and marketing to systems and growth.Plus how adopting a new approach to branding (where you realise it’s not just about logos and colours) can propel your creative business forward and help you elevate your brand and achieve sustainable and consistent growth.–––––––––––––––––––––––Ready to join the creative branding lab for artists and makers who are ready to grow their audience, attract new customers, and get business-building opportunities on repeat. Check out The Next Level Creative™.–––––––––––––––––––––––Read the accompanying blog post.Tag me on Instagram @makerandmoxie and let me know you're listening.And sign up to the Moxie Musings newsletter for more goodness like this.–––––––––––––––––––––––Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here.Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.

Strap in and get ready for a wild ride with none other than the incredible, talented and hilarious Elizabeth Hudy, aka The Peach Fuzz.Elizabeth is a loudmouth illustrator and crafty little bitch trying to make socialist business practices and resource sharing the new norm.In this episode, you'll learn the easiest way and the BEST way to get started selling your products online.We also dive into why you need to talk about more than just your work on social media, what collaborating can do for your creative business, how teaching others can be the key to growth and so much more.Let’s. Freaking. Gooooooo. Where you can connect with Elizabeth Hudy (aka The Peach Fuzz):Instagram: @thepeachfuzz.coWebsite: shop.thepeachfuzz.co–––––––––––––––––––––––Read the accompanying blog post.Tag me on Instagram @makerandmoxie and let me know you're listening.And sign up to the Moxie Musings newsletter for more goodness like this.–––––––––––––––––––––––Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here.Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.

Let me guess… you’ve suddenly got the urge to rebrand *ha-hmmm* again?Look, you and I both know that there’s nothing better than having a fresh new brand to showcase to the world, but in this episode, we’re talking about why you may not actually need a rebrand at all.Today, I'll be breaking down the 3 steps you need to take to audit your existing brand so that you can determine whether a brand refresh OR a total rebrand is on the cards for you.Whether you’re aiming to DIY it or hire a professional for help, before you go diving head first into a whole new logo, colour palette and brand identity… Listen to this episode FIRST.Are you ready to grow your audience, attract new customers, and get business-building opportunities on repeat? If so, then you’re gonna love The Next Level Creative™!–––––––––––––––––––––––Read the accompanying blog post.Tag me on Instagram @makerandmoxie and let me know you're listening.And sign up to the Moxie Musings newsletter for more goodness like this.–––––––––––––––––––––––Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here.Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.

In this week’s episode on the podcast, I’m speaking to the incredible Jessica Hische.Jessica is a lettering artist working in branding, film and television, book design, and advertising. She's also a New York Times best-selling children's book author and illustrator and has recently opened two physical stores in Oakland, Jessica Hische and Friends, and Drawling. In this episode, you'll learn how to know when it's a good time to open a physical store, the process behind opening physical stores as an artist and insights into branding a physical store, as well as why it can help to start separating your social media pages for your projects.Jessica also shares insights on how to communicate all of your passions clearly as a creative and how hearing from you should be a joy to your audience and so much more!–––––––––––––––––––––––Connect with Jessica Hische:Website: jessicahische.is/awesomeInstagram: @jessicahischeThreads: @jessicahischePre-order Jessica’s new kid's book, My First Book of Fancy Letters.–––––––––––––––––––––––Read the accompanying blog post.Tag me on Instagram @makerandmoxie and let me know you're listening.And sign up to the Moxie Musings newsletter for more goodness like this.–––––––––––––––––––––––Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here.Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.

In this episode of Brand Your Passion, I’m speaking with the outrageously funny and incredibly talented, Meg Lewis.Meg is a designer, comedian and performer working to make the world a happier place with her design, comedy, performance, education, novelty fonts, and more. With over 200 happy brands served, Meg specialises in transforming serious corporate worlds into delightful, intentional playgrounds.In this episode, you will learn the surprisingly simple strategies for building an authentic brand, how to stand out by combining your unique skills and passions, the trick to attracting big clients like Adobe, Pinterest, Slack, Microsoft and Facebook, why collaborative artist agencies might be right for you and so much more!–––––––––––––––––––––––Connect with Meg Lewis:Website: https://meglewis.comInstagram: @yourbuddymegCreative Play Workshop: https://meglewis.com/creative-playBook me for speaking gigs: https://meglewis.com/speaking–––––––––––––––––––––––Read the accompanying blog post.Tag me on Instagram @makerandmoxie and let me know you're listening.And sign up to the Moxie Musings newsletter for more goodness like this.–––––––––––––––––––––––Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here.Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.

This week on Brand Your Passion, I’m chatting with the super-talented, Daisy Braid aka DIY Daisy.Daisy is a content creator, textile artist and author who is a self-taught sewist known for her colourful, creative style that combines handmade clothing with fairly made and second-hand fashion.In today’s episode, you’ll learn how to know when you’re ready to get branding help, the keys to confidence when filming yourself for social media, what strategies you can use to create consistent content, the things that are working right now to grow brands on TikTok and Instagram, how to expand your brand to new interests while staying on brand, and so much more.–––––––––––––––––––––––Connect with Daisy Braid aka DIY DaisyInstagram: @_diydaisyWebsite: www.diydaisy.com–––––––––––––––––––––––Read the accompanying blog post.Share these graphics of the episode.Tag me on Instagram @makerandmoxie and let me know you're listening.And sign up to the Moxie Musings newsletter for more goodness like this.–––––––––––––––––––––––Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here.Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.

When you think of your favourite artists, creatives, or brands that you follow online, it’s not their brand colours, their logo, or the aesthetic of their Instagram feed that draws you in and keeps you coming back for more, it’s their personality. It’s what makes them unique and it’s what people love about you, too! But how do you create a consistent and cohesive brand personality when you are a complex, multi-passionate creative whose mood changes daily, and whose interests evolve all of the time? That's what we're going to talk about in today's episode. I’m going to help you get crystal clear on your brand personality by figuring out who YOU are as a person, especially as an ever-growing and ever-changing multi-passionate creative. Check out my previous podcast episodes mentioned in today's episode:91. 15 self-discovery strategies for artists: How to build a creative business that works for you56. Brand archetypes 101: What they are, which is yours, and how to use them Join The Next Level Creative. The branding lab for artists and makers who are ready to take their creative business to the next level.–––––––––––––––––––––––Read the accompanying blog post.Share these graphics of the episode.Tag me on Instagram @makerandmoxie and let me know you're listening.And sign up to the Moxie Musings newsletter for more goodness like this.–––––––––––––––––––––––Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar hereAny amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.

This month we’re revisiting some of our best episodes to set you up for branding success this year! In this episode, we’re talking all about how to reach your audience other than social media.Social media is a big part of marketing. It’s the go-to strategy for a lot of people to build their business and reach their audience, creatives included.But today, we want to remind you that it’s not your only option. Whether you’re frustrated with social media, not getting what you want out of it, or it’s just not your cup of tea, there are plenty of other ways to connect with people and bring in leads.–––––––––––––––––––––––Read the accompanying blog post.Tag me on Instagram @makerandmoxie and let me know you're listening.And sign up to the Moxie Musings newsletter for more goodness like this.–––––––––––––––––––––––Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar hereAny amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.

This month we’re revisiting some of our best episodes to set you up for branding success this year! In this episode, we’re talking all about why you are your brand’s best asset.As a solo creative selling your own work, you are your brand. You are often the sole person behind everything that you do - your marketing, your products, your services. You are the visionary and the creative force behind what you do. When people follow your brand, engage with you, buy from you or support you, they are here for YOU. Your personality and who you are has so much power - it’s your brand's best asset.If you’re ready to power up your brand by sharing your authentic, unapologetic self, then tune in and let’s talk about how to build that incredible connection with your audience!–––––––––––––––––––––––Read the accompanying blog post.Tag me on Instagram @makerandmoxie and let me know you're listening.And sign up to the Moxie Musings newsletter for more goodness like this.–––––––––––––––––––––––Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar hereAny amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.

This month we’re revisiting some of our best episodes to set you up for branding success this year! We’re kicking things off with some branding 101 to set the stage for the rest of the series!Branding is a term that gets thrown around a lot in relation to marketing and business, and there are a lot of interchangeable terms that are added into the mix. In this episode, I discuss what branding is, the difference between a brand, branding, strategy, and identity, and what can be included in branding.–––––––––––––––––––––––Read the accompanying blog post.Tag me on Instagram @makerandmoxie and let me know you're listening.And sign up to the Moxie Musings newsletter for more goodness like this.–––––––––––––––––––––––Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar hereAny amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.

As we reach the end of another year, it is easy to quickly move on and start thinking about the next one. But before you do that, make sure you stop, take a look back, and appreciate how far you have come. Let's talk about why and how to celebrate your wins this year.–––––––––––––––––––––––Read the accompanying blog post.Tag me on Instagram @makerandmoxie and let me know you're listening.And sign up to the Moxie Musings newsletter for more goodness like this.–––––––––––––––––––––––Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar hereAny amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.

Every year, the approaches and strategies that are top of mind for creatives evolve. In 2024, there are yet again a new set of trends on the rise that artists and makers can focus on in order to stay on top of the latest and greatest approaches to business. Let’s take a look at the top 10 trends creatives need to be aware of in 2024.–––––––––––––––––––––––Read the accompanying blog post.Tag me on Instagram @makerandmoxie and let me know you're listening.And sign up to the Moxie Musings newsletter for more goodness like this.–––––––––––––––––––––––Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar hereAny amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.

Do you ever look at successful creatives on your Instagram feed and wonder how the heck they're doing it? Or thinking "I wish I knew what strategies they're using to get all those followers and sales so I could just do that too!"?To celebrate the 100th episode of Brand Your Passion, I brought together four previous guests to hear how they’re successfully marketing and growing their creative businesses so you can steal their strategies and scale your brand in 2024!–––––––––––––––––––––––Follow Mia on InstagramFollow Renata on InstagramFollow Whitney on InstagramFollow Penelope on Instagram–––––––––––––––––––––––Read the accompanying blog post.Tag me on Instagram @makerandmoxie and let me know you're listening.And sign up to the Moxie Musings newsletter for more goodness like this.–––––––––––––––––––––––Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar hereAny amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.

As we come up to the end of the year and start thinking about next year, it can be overwhelming trying to think about what to focus on, what to do when, and how you’ll get it all done. But I’ve been using a simple system over the past six years of running my business that I wanted to share with you today to help you plan your entire year in about 30–60 minutes. So in this episode we’ll talk about the six steps you can follow to plan your year and get things organised for your creative business.–––––––––––––––––––––––Join The Next Level Creative for your invite to our Annual Planning Session–––––––––––––––––––––––Read the accompanying blog post.Tag me on Instagram @makerandmoxie and let me know you're listening.And sign up to the Moxie Musings newsletter for more goodness like this.–––––––––––––––––––––––Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar hereAny amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.

This week on the Brand Your Passion Podcast, I talk to Ruby Jones.Ruby is an illustrator based in Wellington! She likes to make art that shines a little light on everyday moments and reminds us what it means to be human.In this episode, I talk to Ruby all about what happens when your art goes viral, publishing books as an illustrator, simplifying social media, how important your values are as a creative, and so much more.–––––––––––––––––––––––Content Warning: References to a mass shooting in New Zealand between 00:04:15 and 00:09:14–––––––––––––––––––––––Connect with RubyWebsite: rubyalicerose.comShop: rubyalicerose.com/storeInstagram: @rubyalicerose–––––––––––––––––––––––Read the accompanying blog post.Tag me on Instagram @makerandmoxie and let me know you're listening.And sign up to the Moxie Musings newsletter for more goodness like this.–––––––––––––––––––––––Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar hereAny amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.

When it comes to brand identity design, the holy trifecta and the things people mainly think of, are logos, colours, and fonts. These things are important, yes, and make up a huge part of your visual identity. But there are a whole lot of other elements that go into creating a complete brand identity that elevate your brand, bring it all together, and take it to the next level. If you’re ready to stand out and show off your amazing work with a wow-worthy brand, let’s talk about the brand elements that go beyond the basics!–––––––––––––––––––––––Join The Next Level Creative–––––––––––––––––––––––Read the accompanying blog post.Tag me on Instagram @makerandmoxie and let me know you're listening.And sign up to the Moxie Musings newsletter for more goodness like this.–––––––––––––––––––––––Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar hereAny amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.

Look, as a creative running a business, you already have 1001 things to do. What you don’t need to be spending your time doing is re-writing the same thing 100 times when it’s not necessary. But we often do. We have to apply for something and find ourselves trying to come up with a bio that makes us sound amazing for the millionth time. Or we go away and have to slap together an out of office message that magically directs people to the right places at the last minute. Or we get an Instagram DM from someone asking a question that we’ve answered before but never saved so we’re typing it out letter by letter because we’re a lovely person.It’s tiring work but it has to be done, right?!Yes, but it can be done differently. Easily. More efficiently. And I’m gonna show you how!–––––––––––––––––––––––Download the free Notion Brand Experience Audit Template (*Affiliate link)Try Notion for free (*Affiliate link)Join The Next Level Creative–––––––––––––––––––––––Read the accompanying blog post.Tag me on Instagram @makerandmoxie and let me know you're listening.And sign up to the Moxie Musings newsletter for more goodness like this.–––––––––––––––––––––––Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar hereAny amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.

This week on the Brand Your Passion Podcast, we're revisiting one of the most popular episodes of the podcast in the lead up to our 100th episode, all about the brand identity process.I love a good deep-dive into branding, but sometimes it can be good to get an overview of a process in a nutshell so you can see the whole picture. Today, I’m giving you a step-by-step guide to the brand identity design process, so you can see what it takes to make that big beautiful brand of yours come to life!–––––––––––––––––––––––Read the accompanying blog post.Tag me on Instagram @makerandmoxie and let me know you're listening.And sign up to the Moxie Musings newsletter for more goodness like this.–––––––––––––––––––––––Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar hereAny amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.

Have you been working on your brand strategy? Writing your mission? Uncovering your ideal audience? Visualising your visual direction?It’s powerful stuff that can truly transform your business and your life. But while you can get a lot out of the brand strategy process itself, the long-lasting impact that will help you build a next level brand, is actually using that strategy!So when your brand strategy is ready, then what? Let’s talk about how to put your strategy into action from day 1 so you can intentionally and effectively build your brand!–––––––––––––––––––––––Get The Brand Strategy Kit for Creators here!–––––––––––––––––––––––Read the accompanying blog post.Tag me on Instagram @makerandmoxie and let me know you're listening.And sign up to the Moxie Musings newsletter for more goodness like this.–––––––––––––––––––––––Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar hereAny amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.