Marketing Tips for Photographers | The Tog Republic Podcast

Friend, if you’ve been hesitant about incorporating discovery calls into your business or think Gen Z clients aren’t interested in phone conversations, this episode is for you! If you’re not familiar with Brad & Jen, let me introduce them: they’re a husband-and-wife photography duo based in Nashville, Tennessee, with nearly 15 years of experience capturing stories and building a purpose-driven business. From humble beginnings, they’ve grown into a high-budget photography brand centered around heart, balance, and authentic connection. In this episode, we dive into the art of discovery calls—how to approach them and what common pitfalls to avoid. I hope this conversation inspires you to elevate your customer service in your own photography business. Brad & Jen are dedicated to helping other creatives succeed in business while staying true to their values. Be sure to check out their education page for more resources! You Can Find More About Brad & Jen Here: A free resource for better discovery calls Their website Their Instagram -- ARE YOU READY TO LEVEL UP YOUR BUSINESS? Join me on Patreon: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.patreon.com/thetogrepublic⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Purchase The Art of Pinning: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thetogrepublic.com/pinterest⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 3 steps to turn Pinterest into a traffic machine (this is a freebie!): ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thetogrepublic.com/join

Friend, today’s episode is an interview I did with my fellow podcaster Bobbie Barbarich. Her show, The Tilt and Shift Podcast, features some amazing and deep conversations with talented photographers, so I recommend you subscribe to her feed. In this episode, Bobbie and I chatted about some recent changes I made to my business and the mindset work I have been doing to implement significant changes in my pricing. You can find more about Bobbi and her podcast here: https://bobbibeducation.com/ -- ARE YOU READY TO LEVEL UP YOUR BUSINESS? Join me on Patreon: ⁠⁠⁠⁠⁠⁠⁠⁠⁠www.patreon.com/thetogrepublic⁠⁠⁠⁠⁠⁠⁠⁠⁠ Purchase The Art of Pinning: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thetogrepublic.com/pinterest⁠⁠⁠⁠⁠ 3 steps to turn Pinterest into a traffic machine (this is a freebie!): ⁠⁠⁠⁠⁠https://thetogrepublic.com/join

Today’s episode is a bit different, as I've invited a previous client of mine to share her experience booking a photographer for her engagement session. I photographed Dilihana and her fiance, David, in December, a few months after her initial inquiry. The reason I wanted to hear her point of view was that after presenting my pricing, she politely mentioned that unfortunately, she was going with another photographer based on her budget. However, a gut feeling and perceived value made her reevaluate her original decision and book my services instead, despite the price difference. This candid conversation is filled with valuable insights on what future clients are looking for and the little things that make a difference. Read Dailihana’s Work: Dailihana Afonseca | 2023 Pen / Robert J. Dau Prize Winner Spanglish (A Poem) English as A Second Language -- ARE YOU READY TO LEVEL UP YOUR BUSINESS? Join me on Patreon: ⁠⁠⁠⁠⁠⁠www.patreon.com/thetogrepublic⁠⁠⁠⁠⁠⁠ Purchase The Art of Pinning: ⁠⁠⁠⁠⁠⁠https://thetogrepublic.com/pinterest⁠⁠ 3 steps to turn Pinterest into a traffic machine (this is a freebie!): ⁠⁠https://thetogrepublic.com/join

So you’ve written the blog post, added all the pretty pictures, and hit publish. Now what?In this episode, I’m sharing the exact steps I take after every blog post goes live to make sure it actually gets seen. Because let’s be honest, writing it is just the beginning.From optimizing for mobile to using Google Search Console, reaching out to vendors, and repurposing the content across platforms like Pinterest and Instagram, this workflow helps me get the most mileage out of every post.Whether you’re blogging consistently or just getting back into it, this episode will give you a clear plan to follow after you hit publish!🎧 Hit play and let’s talk strategy!Offerings for Photographers3 steps to turn Pinterest into a traffic machine (this is a freebie!):⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thetogrepublic.com/join⁠⁠⁠⁠Purchase The Art of Pinning:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thetogrepublic.com/pinterest⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠This episode is sponsored by Pic-TimePic-Time is my favorite tool to deliver galleries to clients—it’s clean, easy to use, and looks beautiful. It’s the perfect solution for photographers and videographers to showcase their work. Check them out and get started for free at Pic-Time.com

Friend, if content creation feels overwhelming or you're stuck on what to post and where, you’re going to love today’s episode.I had the absolute pleasure of chatting with Matty Loucas, a travel and hospitality photographer turned educator who’s all about helping creators grow their brand and make money through photography. He’s based in beautiful Barcelona, and he blends content creation with coaching in a way that feels honest, approachable, and doable — no burnout required.In this episode, we dive into Matty’s approach to “Onion Strategy” — a genius and practical way to think about content marketing in layers. It’s all about building trust, visibility, and connection without having to be everywhere all the time.We talk about:What the Onion Strategy is and how it worksHow to approach content when you're a solo creativeWhy repurposing content is a game-changerMistakes to avoid when trying to grow your brand onlineAnd how to build a presence that attracts the right clientsWhether you're brand new to content marketing or ready to take your strategy to the next level, this episode will inspire you to show up in a way that feels aligned, intentional, and impactful.Check out all the links to Matty here: www.thetogrepublic.com/podcast/the-onion-strategy-with-matty-loucas--Offerings for Photographers3 steps to turn Pinterest into a traffic machine (this is a freebie!):⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thetogrepublic.com/join⁠⁠⁠Purchase The Art of Pinning:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thetogrepublic.com/pinterest⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Friend, meet Vanessa Joy — a talented photographer specializing in weddings, portraits, and corporate branding across Austin, NJ, and NYC. On top of working with major brands and being a Canon Explorer of Light, Vanessa has built an incredible YouTube channel with 200K subscribers and over 500 videos!In this episode, I chat with Vanessa about how creating video content can help photographers attract couples, build trust, and increase visibility. Whether you’re just starting out or want to level up your channel, this conversation is filled with practical tips to turn viewers into clients. You don’t want to miss it!You Can Find More About Vanessa Joy Here:Photography EducationDownload my favorite preset for freeApply to the MastermindHer YouTube ChannelSome of My Favorite YouTube Channels:Cecilia BlomdahlSam & VictorGeorgen LohHer 86m2My own :) --Offerings for Photographers3 steps to turn Pinterest into a traffic machine (this is a freebie!):⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thetogrepublic.com/join⁠⁠⁠Purchase The Art of Pinning:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thetogrepublic.com/pinterest⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Friend, meet the amazing Noella Andres! A former wedding photographer turned consultant and marketing expert, she now helps photographers expand their reach and impact while working closely with brands to build meaningful connections.In this episode, Noella breaks down how photographers can collaborate with brands in a way that’s both strategic and mutually beneficial. We’re talking about what brand collaborations actually are, who can reach out to brands, and the best practices for attracting the right partnerships. Plus, Noella shares insights on brand expectations and common mistakes to avoid. If you’ve ever wanted to work with brands but weren’t sure where to start, this episode is for you!You can find more about Noella Andres here:⁠Her Instagram--Offerings for Photographers3 steps to turn Pinterest into a traffic machine (this is a freebie!):⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thetogrepublic.com/join⁠⁠Purchase The Art of Pinning:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thetogrepublic.com/pinterest⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

I published this episode two years ago but I'm confident that the insights are still incredibly useful today. If you're not tracking your numbers, you're missing out on opportunities to pivot your business or double down on what truly makes a difference.Enjoy this episode!--Offerings for Photographers3 steps to turn Pinterest into a traffic machine (this is a freebie!):⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thetogrepublic.com/join⁠Purchase The Art of Pinning:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thetogrepublic.com/pinterest⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Friend, In this episode, I’m chatting with Catalina Jean about the power of setting boundaries to create balance in your business and life. We dive into why boundaries are essential for avoiding burnout, fostering healthier client relationships, and staying true to your values. Catalina shares practical tips and personal experiences to help you take control of your time and energy. If you’re ready to protect your peace while growing your business, this conversation is for you! If you’re not familiar with Catalina Jean, let me introduce you! She’s a wedding photographer, SEO strategist, and the mad scientist of marketing. This conversation is candid, insightful, and packed with actionable advice. I hope it inspires you to set boundaries that empower both your life and business! You Can Find More About Catalina Jean HERE: Her website Her Instagram SEO For Creatives Course -- ARE YOU READY TO LEVEL UP YOUR BUSINESS? Join me on Patreon: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.patreon.com/thetogrepublic⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Purchase The Art of Pinning: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thetogrepublic.com/pinterest⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 3 steps to turn Pinterest into a traffic machine (this is a freebie!): ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thetogrepublic.com/join

In this episode, I’m sharing my journey with a new personal project, Silent Vlogging, and how it has helped me find balance and inspiration in life and business. From reigniting my passion to sparking new ideas, this new personal project has pushed me to grow in unexpected ways. I’m excited to share how these creative pursuits can bring fresh energy, perspective, and purpose to your work! At the beginning of the episode I mentioned a chat I had with Blair Delaubenfels, you can listen to that episode here: 176: The Importance of Personal Projects If you want to check out my silent vlogs, just follow this link -- ARE YOU READY TO LEVEL UP YOUR BUSINESS? Join me on Patreon: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.patreon.com/thetogrepublic⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Purchase The Art of Pinning: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thetogrepublic.com/pinterest⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 3 steps to turn Pinterest into a traffic machine (this is a freebie!): ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thetogrepublic.com/join

Friend, if you’ve been struggling to get more inquiries in your inbox, today’s episode is exactly what you need. In this episode, Sam Jacobson shares key strategies to help you attract more inquiries and turn potential clients into bookings. You'll get valuable insights on how to improve your messaging and approach to draw in more couples. If you’re tired of hearing crickets in your inbox and are ready to get some inquiries, this episode is packed with value! -- ARE YOU READY TO LEVEL UP YOUR BUSINESS? Join me on Patreon: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.patreon.com/thetogrepublic⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Purchase The Art of Pinning: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thetogrepublic.com/pinterest⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 3 steps to turn Pinterest into a traffic machine (this is a freebie!): ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thetogrepublic.com/join

Friend, for the past couple of years, I have been doing website reviews and content feedback (on my Patreon), and I keep seeing the same mistakes made over and over again. I want to be clear and say that done is better than perfect, so if you’re doing your best to publish a blog post, you go! But hopefully, this list episode can give you some insight into how to make your blog posts better for SEO and client experience. If you are a busy photographer and understand the value of blogging but don’t have the time to do so, get in touch with Nicole from Lattes For Lunch. She specializes in blogging and SEO for wedding pros. -- ARE YOU READY TO LEVEL UP YOUR BUSINESS? Join me on Patreon: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.patreon.com/thetogrepublic⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Purchase The Art of Pinning: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thetogrepublic.com/pinterest⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 3 steps to turn Pinterest into a traffic machine (this is a freebie!): ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thetogrepublic.com/join

Friend, welcome to another chat! Today I want you to meet Andrea Eppolito, a fabulous luxury event planner based in Vegas who works with clients all over the world. In today’s episode, we’re chatting about personal branding and how to incorporate your business with who you are and the things you enjoy and love. Andrea is the author of four books, including "Redefine Your Wedding Business," "Luxury Weddings Las Vegas," "Leggings Aren't Pants," and "The 24 Hour Hero.” As a global keynote speaker, Andrea inspires businesses to elevate their storytelling, maintain intentionality, and attract their ideal clientele. You can find more about Andrea here: Her Website Her Instagram ARE YOU READY TO LEVEL UP YOUR BUSINESS? Join me on Patreon: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.patreon.com/thetogrepublic⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Purchase The Art of Pinning: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thetogrepublic.com/pinterest⁠⁠⁠⁠⁠⁠⁠⁠⁠ 3 steps to turn Pinterest into a traffic machine (this is a freebie!): ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thetogrepublic.com/join

Friend, welcome back to the podcast! I wanted to break the radio silence with a topic that I love and that I keep seeing many questions about on Threads. Since I love Pinterest so much, I wanted to answer your questions about this platform. In this episode, I cover what Pinterest is, what you should expect from it, the client’s journey, and a bit more. Feel free to contact me if you still have questions about this topic. -- ARE YOU READY TO LEVEL UP YOUR BUSINESS? Join me on Patreon: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.patreon.com/thetogrepublic⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Purchase The Art of Pinning: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thetogrepublic.com/pinterest⁠⁠⁠⁠⁠⁠⁠⁠ 3 steps to turn Pinterest into a traffic machine (this is a freebie!): ⁠⁠⁠⁠⁠⁠⁠⁠https://thetogrepublic.com/join

Friend, meet Tae a wedding photographer based in LA and also the founder of Be Here Project an educational platform for creatives ( all content in Spanish). Tae is great at numbers (not a surprise as he has a bachelor's in economics) so in today’s episode, we’re chatting about numbers and Tae guides us on the best way to set our prices to succeed. You can find more about Tae here: WEBSITE BE HERE PROJECT BE HERE PROJECT PODCAST -- ARE YOU READY TO LEVEL UP YOUR BUSINESS? Join me on Patreon: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.patreon.com/thetogrepublic⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Purchase The Art of Pinning: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thetogrepublic.com/pinterest⁠⁠⁠⁠⁠⁠⁠ 3 steps to turn Pinterest into a traffic machine (this is a freebie!): ⁠⁠⁠⁠⁠⁠⁠https://thetogrepublic.com/join

Friend, I have been talking a lot about SEO, and the reason why is because it’s a strategy that works! Does it take time? Yes. Is it worth it? Absolutely, yes! Meet Kari Bjorn, an Icelandic wedding and elopement photographer currently based in Connecticut. Karry is passionate about small business marketing and SEO — and is currently offering mentorships to wedding photographers. In today’s episode, we covered the topic of Backlinks and why they’re fundamental for your SEO strategy. Kari also recommends the best ways to get backlinks and explains the difference between them. -- You can find more about Kari here: SEO for wedding photographers -- ARE YOU READY TO LEVEL UP YOUR BUSINESS? Join me on Patreon: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.patreon.com/thetogrepublic⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Purchase The Art of Pinning: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thetogrepublic.com/pinterest⁠⁠⁠⁠⁠⁠ 3 steps to turn Pinterest into a traffic machine (this is a freebie!): ⁠⁠⁠⁠⁠⁠https://thetogrepublic.com/join

It’s not a secret that the first quarter of 2024 has been a bit slower than previous years, and if you don’t have data from your own business to compare, this could be very scary. However, this is the name of the game; some years will be better than others, and the goal is to keep momentum, even when it's harder to do so. So in today’s episode, I’m sharing with you 5 things I’m doing to keep my business on everyone’s radar! Constant eyes on my brand means opportunities that I can take to book new clients. I hope you take these strategies and use them in your own business! -- ARE YOU READY TO LEVEL UP YOUR BUSINESS? Join me on Patreon: ⁠⁠⁠⁠⁠⁠⁠⁠⁠www.patreon.com/thetogrepublic⁠⁠⁠⁠⁠⁠⁠⁠⁠ Purchase The Art of Pinning: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thetogrepublic.com/pinterest⁠⁠⁠⁠⁠ 3 steps to turn Pinterest into a traffic machine (this is a freebie!): ⁠⁠⁠⁠⁠https://thetogrepublic.com/join

Friends, today we have a question from Rachel Mann Photography (I host Q&A’s on my Instagram Channel) and she asked: “Best way to attract your ideal client as a family?” Well, over a decade ago, I was solely a family photographer when I had just started my photography business. At that time, we didn’t have Instagram (CALM DOWN, YOUNG PEOPLE!!!), so I had to rely on networking to grow my business. In this episode, I'll share with you five things I did to attract clients and get my brand off the ground! -- ARE YOU READY TO LEVEL UP YOUR BUSINESS? Join me on Patreon: ⁠⁠⁠⁠⁠⁠⁠⁠www.patreon.com/thetogrepublic⁠⁠⁠⁠⁠⁠⁠⁠ Purchase The Art of Pinning: ⁠⁠⁠⁠⁠⁠⁠⁠https://thetogrepublic.com/pinterest⁠⁠⁠⁠ 3 steps to turn Pinterest into a traffic machine (this is a freebie!): ⁠⁠⁠⁠https://thetogrepublic.com/join

Friend, if you've been a photographer for over 15 years, you've likely heard the name Jon Canlas at least once. If you shoot film, you've definitely heard his name at least twice ;) I've been a fan of his work since the early stages of my career, and I'm thrilled I had the opportunity to have this chat at this stage of my business! A conversation that was supposed to be about a business without a website took many turns into other important topics. Although I'm a sucker for structure, I let Jon guide me into a chat that felt heartfelt and vulnerable, filling me with inspiration. I hope this conversation does the same for you! If you are new to Jon, he’s been a photographer since 1999. He has created a profession around shooting film. Known for his family work both professionally and personally, he also is known for his workshops FILM IS NOT DEAD and the current FILM SCHOOL ROAD TRIP. He resides in Payson, UT with his 6 kids. You can find more about Jon here: His Website (No website ;)) https://jonathan.instaproofs.com/gallery/#events Hitoribochi (personal work shot since his divorce) https://jonathan.instaproofs.com/gallery/#events/1897059 Peteetneet (personal work shot in UT since moving from Hawaii) https://jonathan.instaproofs.com/gallery/#events/1517048 Life of Aloha (personal work shot while he lived in Hawaii) https://jonathan.instaproofs.com/gallery/#events/971230 FILM SCHOOL ROAD TRIP https://jonathan.instaproofs.com/gallery/#events/971230 His Instagram https://www.instagram.com/jonathancanlas/ -- ARE YOU READY TO LEVEL UP YOUR BUSINESS? Join me on Patreon: ⁠⁠⁠⁠⁠⁠⁠www.patreon.com/thetogrepublic⁠⁠⁠⁠⁠⁠⁠ Purchase The Art of Pinning: ⁠⁠⁠⁠⁠⁠⁠https://thetogrepublic.com/pinterest⁠⁠⁠ 3 steps to turn Pinterest into a traffic machine (this is a freebie!): ⁠⁠⁠https://thetogrepublic.com/join

I published this episode 2 years ago and since we are talking a lot about websites, I'm going to share this with all of you! I hope in 2024 you focus on your site as a major component of your marketing strategy! Enjoy this episode! -- ARE YOU READY TO LEVEL UP YOUR BUSINESS? Join me on Patreon: ⁠⁠⁠⁠⁠www.patreon.com/thetogrepublic⁠⁠⁠⁠⁠ Purchase The Art of Pinning: ⁠⁠⁠⁠⁠https://thetogrepublic.com/pinterest⁠ 3 steps to turn Pinterest into a traffic machine (this is a freebie!): ⁠https://thetogrepublic.com/join