Marketing Tips for Photographers | The Tog Republic Podcast

Friend, today’s episode is an interview I did with my fellow podcaster Bobbie Barbarich. Her show, The Tilt and Shift Podcast, features some amazing and deep conversations with talented photographers, so I recommend you subscribe to her feed. In this episode, Bobbie and I chatted about some recent changes I made to my business and the mindset work I have been doing to implement significant changes in my pricing. You can find more about Bobbi and her podcast here: https://bobbibeducation.com/ -- ARE YOU READY TO LEVEL UP YOUR BUSINESS? Join me on Patreon: ⁠⁠⁠⁠⁠⁠⁠⁠⁠www.patreon.com/thetogrepublic⁠⁠⁠⁠⁠⁠⁠⁠⁠ Purchase The Art of Pinning: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thetogrepublic.com/pinterest⁠⁠⁠⁠⁠ 3 steps to turn Pinterest into a traffic machine (this is a freebie!): ⁠⁠⁠⁠⁠https://thetogrepublic.com/join

Today’s episode is a bit different, as I've invited a previous client of mine to share her experience booking a photographer for her engagement session. I photographed Dilihana and her fiance, David, in December, a few months after her initial inquiry. The reason I wanted to hear her point of view was that after presenting my pricing, she politely mentioned that unfortunately, she was going with another photographer based on her budget. However, a gut feeling and perceived value made her reevaluate her original decision and book my services instead, despite the price difference. This candid conversation is filled with valuable insights on what future clients are looking for and the little things that make a difference. Read Dailihana’s Work: Dailihana Afonseca | 2023 Pen / Robert J. Dau Prize Winner Spanglish (A Poem) English as A Second Language -- ARE YOU READY TO LEVEL UP YOUR BUSINESS? Join me on Patreon: ⁠⁠⁠⁠⁠⁠www.patreon.com/thetogrepublic⁠⁠⁠⁠⁠⁠ Purchase The Art of Pinning: ⁠⁠⁠⁠⁠⁠https://thetogrepublic.com/pinterest⁠⁠ 3 steps to turn Pinterest into a traffic machine (this is a freebie!): ⁠⁠https://thetogrepublic.com/join

Friend, meet Tae a wedding photographer based in LA and also the founder of Be Here Project an educational platform for creatives ( all content in Spanish). Tae is great at numbers (not a surprise as he has a bachelor's in economics) so in today’s episode, we’re chatting about numbers and Tae guides us on the best way to set our prices to succeed. You can find more about Tae here: WEBSITE BE HERE PROJECT BE HERE PROJECT PODCAST -- ARE YOU READY TO LEVEL UP YOUR BUSINESS? Join me on Patreon: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.patreon.com/thetogrepublic⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Purchase The Art of Pinning: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thetogrepublic.com/pinterest⁠⁠⁠⁠⁠⁠⁠ 3 steps to turn Pinterest into a traffic machine (this is a freebie!): ⁠⁠⁠⁠⁠⁠⁠https://thetogrepublic.com/join

Friend, I have been talking a lot about SEO, and the reason why is because it’s a strategy that works! Does it take time? Yes. Is it worth it? Absolutely, yes! Meet Kari Bjorn, an Icelandic wedding and elopement photographer currently based in Connecticut. Karry is passionate about small business marketing and SEO — and is currently offering mentorships to wedding photographers. In today’s episode, we covered the topic of Backlinks and why they’re fundamental for your SEO strategy. Kari also recommends the best ways to get backlinks and explains the difference between them. -- You can find more about Kari here: SEO for wedding photographers -- ARE YOU READY TO LEVEL UP YOUR BUSINESS? Join me on Patreon: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.patreon.com/thetogrepublic⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Purchase The Art of Pinning: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thetogrepublic.com/pinterest⁠⁠⁠⁠⁠⁠ 3 steps to turn Pinterest into a traffic machine (this is a freebie!): ⁠⁠⁠⁠⁠⁠https://thetogrepublic.com/join

It’s not a secret that the first quarter of 2024 has been a bit slower than previous years, and if you don’t have data from your own business to compare, this could be very scary. However, this is the name of the game; some years will be better than others, and the goal is to keep momentum, even when it's harder to do so. So in today’s episode, I’m sharing with you 5 things I’m doing to keep my business on everyone’s radar! Constant eyes on my brand means opportunities that I can take to book new clients. I hope you take these strategies and use them in your own business! -- ARE YOU READY TO LEVEL UP YOUR BUSINESS? Join me on Patreon: ⁠⁠⁠⁠⁠⁠⁠⁠⁠www.patreon.com/thetogrepublic⁠⁠⁠⁠⁠⁠⁠⁠⁠ Purchase The Art of Pinning: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thetogrepublic.com/pinterest⁠⁠⁠⁠⁠ 3 steps to turn Pinterest into a traffic machine (this is a freebie!): ⁠⁠⁠⁠⁠https://thetogrepublic.com/join

Friends, today we have a question from Rachel Mann Photography (I host Q&A’s on my Instagram Channel) and she asked: “Best way to attract your ideal client as a family?” Well, over a decade ago, I was solely a family photographer when I had just started my photography business. At that time, we didn’t have Instagram (CALM DOWN, YOUNG PEOPLE!!!), so I had to rely on networking to grow my business. In this episode, I'll share with you five things I did to attract clients and get my brand off the ground! -- ARE YOU READY TO LEVEL UP YOUR BUSINESS? Join me on Patreon: ⁠⁠⁠⁠⁠⁠⁠⁠www.patreon.com/thetogrepublic⁠⁠⁠⁠⁠⁠⁠⁠ Purchase The Art of Pinning: ⁠⁠⁠⁠⁠⁠⁠⁠https://thetogrepublic.com/pinterest⁠⁠⁠⁠ 3 steps to turn Pinterest into a traffic machine (this is a freebie!): ⁠⁠⁠⁠https://thetogrepublic.com/join

Friend, if you've been a photographer for over 15 years, you've likely heard the name Jon Canlas at least once. If you shoot film, you've definitely heard his name at least twice ;) I've been a fan of his work since the early stages of my career, and I'm thrilled I had the opportunity to have this chat at this stage of my business! A conversation that was supposed to be about a business without a website took many turns into other important topics. Although I'm a sucker for structure, I let Jon guide me into a chat that felt heartfelt and vulnerable, filling me with inspiration. I hope this conversation does the same for you! If you are new to Jon, he’s been a photographer since 1999. He has created a profession around shooting film. Known for his family work both professionally and personally, he also is known for his workshops FILM IS NOT DEAD and the current FILM SCHOOL ROAD TRIP. He resides in Payson, UT with his 6 kids. You can find more about Jon here: His Website (No website ;)) https://jonathan.instaproofs.com/gallery/#events Hitoribochi (personal work shot since his divorce) https://jonathan.instaproofs.com/gallery/#events/1897059 Peteetneet (personal work shot in UT since moving from Hawaii) https://jonathan.instaproofs.com/gallery/#events/1517048 Life of Aloha (personal work shot while he lived in Hawaii) https://jonathan.instaproofs.com/gallery/#events/971230 FILM SCHOOL ROAD TRIP https://jonathan.instaproofs.com/gallery/#events/971230 His Instagram https://www.instagram.com/jonathancanlas/ -- ARE YOU READY TO LEVEL UP YOUR BUSINESS? Join me on Patreon: ⁠⁠⁠⁠⁠⁠⁠www.patreon.com/thetogrepublic⁠⁠⁠⁠⁠⁠⁠ Purchase The Art of Pinning: ⁠⁠⁠⁠⁠⁠⁠https://thetogrepublic.com/pinterest⁠⁠⁠ 3 steps to turn Pinterest into a traffic machine (this is a freebie!): ⁠⁠⁠https://thetogrepublic.com/join

I published this episode 2 years ago and since we are talking a lot about websites, I'm going to share this with all of you! I hope in 2024 you focus on your site as a major component of your marketing strategy! Enjoy this episode! -- ARE YOU READY TO LEVEL UP YOUR BUSINESS? Join me on Patreon: ⁠⁠⁠⁠⁠www.patreon.com/thetogrepublic⁠⁠⁠⁠⁠ Purchase The Art of Pinning: ⁠⁠⁠⁠⁠https://thetogrepublic.com/pinterest⁠ 3 steps to turn Pinterest into a traffic machine (this is a freebie!): ⁠https://thetogrepublic.com/join

Did you know that Instagram now has Channels? If you've been living under a rock and this is news to you, I just want to let you know that I have a Marketing Channel, and you can join for FREE. There, I'm sharing bite-sized marketing tips, and you can ask questions too! The questions from Today’s episode come from 2 fantastic photographers Rachael Mann and Francisco Estarda they asked about the best Tool/Place For Marketing outside social media and trends for wedding photography and video in 2024.I also added a third question I received on Threads! Enjoy this episode! -- ARE YOU READY TO LEVEL UP YOUR BUSINESS? Join me on Patreon: ⁠⁠⁠⁠www.patreon.com/thetogrepublic⁠⁠⁠⁠ Purchase The Art of Pinning: ⁠⁠⁠⁠https://thetogrepublic.com/pinterest 3 steps to turn Pinterest into a traffic machine (this is a freebie!): https://thetogrepublic.com/join

Friend, the very first impression that prospects get of your business is through your images. Are you showcasing the kind of work that will attract your ideal client? But here lies the catch-22. How can you attract the clients you want if your work isn't speaking to the right audience? Allow me to introduce David Abel, an international wedding photographer based in Virginia. He took matters into his own hands with exquisite editorial work that bridged the gap between his portfolio and his dream clients! In today’s episode, David shares with us how to build your portfolio and curate your images to reach the clients you are most interested in working with. You can find more about David Abel here: Website - https://davidabel.co/ Education, Workshops, & Retreats: https://davidabel.co/education Instagram - ⁠https://www.instagram.com/davidabel.co/ Catch David at Hybrid Co - https://thehybridco.com/ -- ARE YOU READY TO LEVEL UP YOUR BUSINESS? Join me on Patreon: ⁠⁠⁠⁠www.patreon.com/thetogrepublic⁠⁠⁠⁠ Purchase The Art of Pinning: ⁠⁠⁠⁠https://thetogrepublic.com/pinterest

Friend, meet Pam Kriangkum, a fabulous photographer who after facing some burn out found herself at a crossroads: to continue to photography career, or to let go of what felt comfortable to find a new passion and purpose in life. After feeling overwhelmed and a bit confused as to what she wanted her career to look like, Pam decided to have 100 coffee business dates to hear about other people’s journeys. What she didn’t know is that she was going to rediscover her purpose by listening to others’ stories. In this chat, Pam shares with us how did she connect with 100 strangers and the lessons these chats taught her. You can find more about Pam Kriangkum here: Her Website: Bloom the Creative Membership Connect on Instagram -- ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS? CHECK OUT THE FOLLOWING OPTIONS: 1:1 coaching program:  This coaching photogram is designed for photographers that haven’t been able to book consistent clients, make lasting relationships in their industry, and are overwhelmed trying to find out why things aren’t working. Get all the information here: https://thetogrepublic.com/coaching Join me on Patreon: www.patreon.com/thetogrepublic Purchase The Art of Pinning: https://thetogrepublic.com/pinterest Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic

Happy 2024! Blogging is back in fashion, and I hope this episode provides you with the encouragement and strategies you need to start using this approach as a fundamental tool in your business. Brianna Parks is an adventure elopement photographer in Northern California, and her website receives over 300 inquiries per year, thanks to Google! In today's episode, we discuss her blogging approach, what she's done, and the timeline it took her to reach page one for over 10 different keywords! SEO is a massive topic, and although we did our best to cover the basics, you might need some extra context or information. If that's the case, please visit my Patreon, where I have several tutorials about SEO and its components. You can find more about Brianna here: Website - https://briannaparksphoto.com Instagram - https://instagram.com/briannaparksphotography Are you ready to level up your business? Join me on Patreon: ⁠⁠⁠www.patreon.com/thetogrepublic⁠⁠⁠ Purchase The Art of Pinning:  ⁠⁠⁠https://thetogrepublic.com/pinterest

Gratitude plays a significant role in both my life and business, so here are five ways to show gratitude in the Wedding Industry and Grow Your Business! In this super short episode, but very applicable, I share with you five simple strategies to show gratitude, while getting noticed by your favorite vendors. ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS? CHECK OUT THE FOLLOWING OPTIONS: Join me on Patreon: ⁠⁠⁠www.patreon.com/thetogrepublic⁠⁠⁠ Purchase The Art of Pinning: ⁠⁠⁠https://thetogrepublic.com/pinterest

Friend, so it's been several months since the release of ChatGPT and since AI is going nowhere we might as well learn how to use it. This chat with Corey Potter from Fuel Your Photos is packed with knowledge, dos and don'ts, and general ideas as to how to use ChatGPT as a tool to help you with your writing. This episode is perfect for photographers who want to blog more often and feel very intimidated not only by writing articles but also by the content creation process. You can find more about Corey here: His Website + Podcast ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS? CHECK OUT THE FOLLOWING OPTIONS: Join me on Patreon: ⁠⁠www.patreon.com/thetogrepublic⁠⁠ Purchase The Art of Pinning: ⁠⁠https://thetogrepublic.com/pinterest

Friend, we all have been there: Overwhelmed, is the reality of running a business, at some point, you will face some things that will overwhelm you, but you need to find a way to reset your nervous system and carry on. Today’s episode is an honest chat with Aida Glowik a wedding photographer based in Germany. She is also a speaker and host of My Wedding Season - The Podcast! In addition to running two businesses, she’s also renovating her home and taking care of her family. You can find more about Aida here: Her Podcast Free Digital Planner Her Instagram ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS? CHECK OUT THE FOLLOWING OPTIONS: Join me on Patreon: ⁠www.patreon.com/thetogrepublic⁠ Purchase The Art of Pinning: ⁠https://thetogrepublic.com/pinterest

Friend, Meet the incredibly talented Bobbi Barbarich, an award-winning documentary wedding and family photographer known for her unique perspective on traditions and her ability to find magic in the everyday. In this conversation, we dive into the world of candid photography, the art of documentary coverage, and how to capture your clients authentically. Whether you're a seasoned documentary photographer or looking to add a new dimension to your portfolio, this chat is for you! You can find more about Bobbi here: Education and podcast: www.bobbibeducation.com Her coaching program: Storyteller's School Her wedding and photography work: www.bobbibarbarich.ca IG handles: @barbarichphoto, @documentaryfamilyphoto, @tiltandshiftpodcast ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS? CHECK OUT THE FOLLOWING OPTIONS: Join me on Patreon: www.patreon.com/thetogrepublic Purchase The Art of Pinning: https://thetogrepublic.com/pinterest

Friend, as a business owner, I find it valuable to assess where my business stands at the beginning of each quarter. But when it comes to the last quarter, I take a deeper dive. I review the data from the previous months, gathering insights from the entire year. This helps me make informed changes and kickstart the new season with a strategic edge. Here’s an episode to dive deeper into this topic: 214: TRACKING YOUR DATA TO MAKE BETTER MARKETING CHOICES ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS? CHECK OUT THE FOLLOWING OPTIONS: Join me on Patreon: www.patreon.com/thetogrepublic Purchase The Art of Pinning: https://thetogrepublic.com/pinterest

You might be turning people away by engaging in any of these behaviors with your prospects! In this episode, I share a recent interaction I had with a company I wanted to hire and how their customer service left me feeling confused, annoyed, and sadly turned off by their brand. Avoid making these mistakes at all costs! ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS? CHECK OUT THE FOLLOWING OPTIONS: Join me on Patreon: www.patreon.com/thetogrepublic Purchase The Art of Pinning: https://thetogrepublic.com/pinterest

Blogging is a tedious task. There, I said it. But it's also a strategy that keeps eyes on my brand, brings new clients to my website, and gets vendors excited about working with me. "'If you build it, they'll come" has to be the biggest lie ever told. A better phrase is: "If you build it and then promote it, they'll come." So, in today's episode, I'll share with you my process before, during, and after writing a blog post. ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS? CHECK OUT THE FOLLOWING OPTIONS: Join me on Patreon: www.patreon.com/thetogrepublic Purchase The Art of Pinning: https://thetogrepublic.com/pinterest

Friend, this episode is about a recent dining experience at a Michelin Star restaurant and some of the subtle things I noticed that can be applied to your photography business. -- ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS? CHECK OUT THE FOLLOWING OPTIONS: 1:1 coaching program:  This coaching photogram is designed for photographers who haven’t been able to book consistent clients, make lasting relationships in their industry, and are overwhelmed trying to find out why things aren’t working. Get all the information here: https://thetogrepublic.com/coaching Join me on Patreon: www.patreon.com/thetogrepublic Purchase The Art of Pinning: https://thetogrepublic.com/pinterest Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic