DiscoverCode Story: Insights from Startup Tech Leaders
Code Story: Insights from Startup Tech Leaders

Code Story: Insights from Startup Tech Leaders

Author: Noah Labhart - Startup Founder & CTO

Subscribed: 79,263Played: 925,710
Share

Description

Code Story is a startup podcast for technical founders building and scaling software products.

Each episode features SaaS founders, engineers, and product leaders sharing how they built their product, found product-market fit, and navigated early-stage growth.

We explore:

  • Early engineering decisions and MVP development
  • Landing the first customers
  • Pricing and go-to-market experiments
  • Scaling challenges and infrastructure bottlenecks
  • Hiring the first team
  • Lessons learned from growing a startup

From first commit to first scale, Code Story focuses on the critical transition from building software to building a scalable business.

If you’re a founder, engineer, or product leader interested in SaaS, startups, and scaling technology companies, this podcast breaks down how great products are built — and how they grow.

788 Episodes
Reverse
Today we have a special guest and author on the Code Story podcast, Steve Brown. Steve is a former DeepMind futurist, and recently published a book called The AI Ultimatum: Preparing for a World of Intelligent Machines and Radical Transformation. In the book, he provides a step by step framework to guide leaders in identifying use cases for AI, turning it into business value, and obtaining buy in from employees. In our conversation, Steve is going to elaborate on why AI is a teammate (not a threat), the top AI rollout mistakes, leadership and management tactics that need to go, and much more. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy
Catalina Turlea is originally from Romania, growing up in the countryside there. Post getting her bachelors, she moved to Austria for her masters, and landed in Germany for 13 years. She is married with a 3 year old daughter and many, many pets. She loves to spend time with her family, in nature and the mountains. She used to do a lot of sports, but being a startup founder doesn't really allow for as much running or hiking. She also is into calligraphy, which she calls her hidden superpower. Catalina has been building products for 14 years, and recently was running a small tech consultancy for startups. What she observed was that a lot of products contained an AI feature, but the "feature" was based on a prompt, didn't work well, and wasn't a good fit for the users. Eventually, she and her co-founder realized they saw the same problem, and built a platform to support products teams in building valuable AI features. This is the creation story of Lovelaice. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy
Dr. Aqib Rashid was born and raised in London. He spent a lot of time around computers and tech growing up, and his parents pushed him towards becoming an expert in a discipline, being a positive influence on society. But he maintained his balance in life by playing sports, which inspired him to want to lead a team in the future. But outside of tech, he is a Dad to a one year old boy. He enjoys spending time with him outdoors, and finds that the real beauty in life is watching him grow up. In Sept 2023, Aqib had completed his PhD around the subject of using AI to detect malware. His current venture was looking at how to implement this sort of approach into their products. Quickly, he got to work building a new product to detect malware in your files. This is Dr. Rashid's the creation story of Glasswall. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy
David Matalon grew up in Great Neck, outside of New York City. He's always been interested in tech, way back in the early days of PCs, DOS, Windows and even Novell. In fact, he was the high school kid with an IT Consulting business on the side (yes, he wore a beeper to school). He graduated from NYU, and started his first company Offyx. Outside of tech, he is married with 4 kids. When asked about what he does for fun, he says that enjoys the all compassing nature of work and family life. David's whole career has been centered around helping companies deliver distributed applications. In most of recent history, virtual desktops or VDI has been the de facto solution for businesses, with lots of issues and pains baked in. David and his team heard the cries of their customers, and decided to build a better solution - one, with a blue border. This is the creation story of Venn. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy
Today, we are dropping another episode in our "chats" series, specifically on the Founder side, - hearing from those scaling the companies themselves. In this episode, we are talking with Vadim Dedov, CEO at Catchers. Vadim is going to walk us through what problem he wanted to solve with Catchers, and how his product development journey took him through architectural decisions, product optimization, team building and more. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy
Yoav Crombie was born and raised in Israel, serving in the army for 6 years as an engineer. He's been in the tech industry of 35 years, but doesn't see this work as work. He thoroughly enjoys what he is doing, especially with what is going on with AI right now, specifically around the quick creation process. Outside of tech, he has been married for 30 years. He loves water sports - kite surfing, regular surfing and paddle boarding. In addition, he loves to cycle, and was the Israeli road champion many years ago. Yoav realized that companies were struggling that businesses were struggling to implement and adopt AI. In particular, he noticed that there was risk in publicly sharing your data. But alongside that, other companies wanted more control to how AI functioned for their country. So his company started to build a solution to solve both of these problems. This is the creation story Pragatix, a product of AGAT Software. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy
Robert Brennan grew up in Boston and loved it so much that he ended up calling it home again. He spent time in New York between his bookend times, but he enjoys the chill pace and great music of Boston over the fast pace of the big apple. Outside of technology, he likes to read nonfiction and fiction, specifically science fiction. He loves music, and. Has been playing guitar for 25 years now. He frequents the live music scene around Boston, and even lives near a jazz club. Robert observed the release of the first version of Devin a few years ago, which was very exciting to see agent driven development. But he and his co-founders were concerned with who was going to govern how this software was going to get written - and they hypothesized that it should be open source and community driven. This is the creation story of OpenHands. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy
Tobi Konitzer was born in Germany, and studied cultural studies as an undergraduate student. Eventually, he went to Duke to get a PhD in political science. And that eventually changed to be a PhD in computational social science at Stanford - which is basically writing code to answer social science questions. After graduating in 2017, he joined Facebook Research for a year, then founded two AI startups. Outside of tech, he has 2 young daughters, who he likes to spend time with and take to the park. He used to be an avid trail runner, but his favorite to do is think... and to do so as often as possible. For the last 10 years of his career, Tobi has been chasing optimized decisioning and outcomes using AI. Five months ago, he decided to join his current venture, and use AI to shift the conversation from "tooling for marketers" to using AI to build an autonomous decisioning system, that learns and improves over time. This is Tobi's creation story at Growthloop. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy
Brian Carbaugh has a non-standard path to being a CEO in the startup world. He was in the marine core for 5-6 years in active duty, before attending Georgetown for school. Eventually, he joined the CIA and spent 23 years, serving the country in multiple different roles and facets, primarily in para military and covert operations. While he was there, he also started to see areas where the agency could innovate, and got curious about how they could partner with private companies. Outside of tech, he is a father of 3 girls and a boy. He enjoys working out, skiing and riding on road bikes. He used to do triathlons in the past, but startup life has taken up any time he could dedicate to that. Shortly after he retired from the CIA, Brian got a call from some prior folks he knew still in the industry. He started digging into the cybersecurity world, specifically into why there was so much attrition amongst the employees themselves. He was asked the question about how he could 10x this workers, and optimize these individuals using the latest tech? This is the creation story of Andesite. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy
Reannah Wyatt is from Bandera, TX, raised on a 4th generation cattle and horse ranch. Eventually, she went to West Texas for school, rodeoing for Howard University, specifically barrel racing. She eventually started selling residential real estate, and fell in love with the industry. Outside of tech and real estate, she is a mom and still loves horses and cattle. She doesn't ride anymore, but leans more into the breeding side of the animals. Reannah was in residential real estate for over a decade, and was in the mix when Zillow was launched. The platform helped her grow her business, and she knew this was where the industry was headed. But what she couldn't understand was... why wasn't there something built to track the end to end real estate process and transaction? This is the creation story of The Real Time. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy
Dane Witbeck grew up in Georgia, and has always had an entrepreneurial spirit. He was the kid selling ripped CD's in school, along with other odds and ends. He went to Georgia Tech to study engineering, and eventually went on to join a startup called Meshify, in the iOT place - which eventually was bought by a large insurance company. Outside of tech, he is married with 4 kids. He is involved in many entrepreneurial groups around Austin, and is the proud owner of a 1969 Ford Bronco - which he enjoys getting out of town in and camping. Post his prior startup, Dane was on the lookout for problems to solve. He observed his son's friend getting a hand-me-down iPhone, and it hit him that he was going to have to monitor this as his children got phones. As he started to dig into what was available, he realized there wasn't a good solution... and decided to build his own. This is the creation story of Pinwheel. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy
Martina Zrnec is located in Croatia and grew up playing basketball, spending every minute she could on the court. And when I say every minute, I mean it - she would even skip the last few hours of school and hit the court for some practice. Eventually, her mother decided for her that she should not pursue it professionally, and should focus on her schooling. Outside of tech, she's married with 2 kids. She notes that she is not just a coding person - she likes to socialize! She plays piano, and as a family, they spend a lot of time outside, biking, playing sports and being in nature. Martina's co-founder, Kyle, had this idea that he wanted to create - a platform that allowed people to organize the products, services and experiences they love into stacks. He found Martina on a freelancing platform, and they instantly connected on the idea - and got to building. This is the creation story of Stacklist. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy
Mitesh Agrawal has a background in Mechanical Engineering. He was one of the co-founders of Lambda, a company in the supercomputing space, where he spent 8.5 years working on everything under the sun. He's very grateful to be in an industry that is booming, but also aligns with his personal interests. Outside of tech, he is married to an ultra supportive wife, and is enjoying being a new father. He enjoys playing tennis, when he can find time to get to the court, and enjoys a good sci-fi book. He mentioned the Foundation series was one of his favorites, but admits it changes depending on the season. In 2023, the officers at Mitesh's current venture noticed all of the advancements of AI - in particular, model sizes getting larger. What they realized was that when it comes to inference, memory capacity quickly became a problem... and with this, he and the team got excited about building a new architecture to make it better. This is the creation story of Positron. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy
Ashwin Agrawal came to the US when he was 17, to Rochester for school. He now lives in the Bay Area, and admits he misses his friends on the east coast, as they all stayed back in that area - but he does NOT miss the winters. He has been building his current venture for 3-4 years, and prior to that, he was as at Google for a decade, apart of Google Cloud's huge growth trajectory. Outside of tech, he has a family with 2 middle school sons, with whom he likes to spend a lot of time with, hiking or eating good sushi. Ashwin was laid off from a few jobs in the past. After experiencing this, he vowed to build a solution that would help people going through this sort of experience. After the last layoff, he formed his company at 4:30 am in the morning, to help anyone in point A wanting to go to point B. This is the creation story of MobiusEngine.ai. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy
Today, we are continuing our series, entitled Developer Chats - hearing from the large scale system builders themselves. In this episode, we are talking with Oleksandr Piekhota, Principal Software Engineer at Teaching Strategies. Oleksandr helps to show us at what point of scale platform approaches are required, when to run experiments and when to stop, and perhaps more importantly - engineering ownership beyond the code. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy
Today, we are dropping another episode in our "chats" series, but expanding the audience set to include more folks. This episode is Founder Chats - hearing from those scaling the companies themselves. In this episode, we are talking with Max Denevich, Co-founder and CRO of LoyaltyPlant. Max is going to share with us to road he travelled, entering into this industry, his go to market strategies, scaling across geographic region - and much, much more. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy
Nouran Farouk grew up in Egypt, which she notes the culture has a deep root in family. She and her sister have always been drawn to social entrepreneurship, being drawn to building but also positively impacting the world. In addition, Nouran has a medical background, which taught her that good intentions are not enough - you need good systems. Outside of tech, she loves to travel and visit cities. She frequently observes how people move throughout the world, and how systems influence their daily life. Nouran and her sister wanted to learn to drive scooters. In doing so, they were immediately greeted with inequitable opportunities for women in this arena. They wanted to change this situation, and deployed a back of the napkin idea into a fully operational platform. This is the creation story of Dosy. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy
James Davies lives in the Maryland area, and started his career at the crossroads of tech and the auto industry. His first girlfriend's father owned some car lots - so he went to work there, wrote some software, and propelled his success at those dealerships. He notes that the auto industry was fun and has a lot of moving parts, but was pretty taxing personally. Outside of tech, he is married with 2 kids. He grew up around construction, so he enjoys getting his hands dirty and building things. In fact, he is fixing up the barn of the recent home he bought - framing, doing the plumbing, and making it livable. James was working for the state department as a consultant, and was a customer of his current venture. He was chosen to implement the solution, which turned out to be a successful project. Post that project, he was approached by the company to lead projects on the east coast and eventually landed in the CEO role. This is James' creation story at Kinetic Data. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy
Daniel Shnaider came from a family that worked 9 to 5 jobs - engineers, doctors, etc. He was a military officer in Isreal, and while he was there, he met the son of the founder of Waze. After learning about that journey, he knew he wanted to build something meaningful, and started building businesses. Outside of technology, he loves pushing himself to the limits. But to relax, interestingly enough he does adrenaline activities - sky diving and racing cars. As I mentioned, Daniel started and ran many businesses in the past. One of them was centered around physical products, and led him to send emails to the mom and pop' shops they wanted to work with. To fight the spam trap, he and his team built a solution to solve the problem for themselves... and then took the next step. This is the creation story of Warmy.io. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy
Michael Fester grew up in Denmark, the son of a French mother and a Danish father. He was always interested in tech, math and the arts, initially wanting to go into design. However, he did research in number theory at Cambridge, and founded his first startup in Paris, which eventually was acquired by Sonos. Outside of tech, he enjoys reading, in particular the classics - like Dostoyevsky - and biographies - like that of Einstein. He enjoys eating and living healthy, and promotes this lifestyle at his current venture. Michael and his team noticed that despite the continual improvement of models, the process of maintaining systems using AI was tedious. Not only did this impact support operations, and building software for this area of a business, but negatively impacted the customers themselves. He and his wife wanted to build the new standard for how support operations are run. This is the creation story of 14.ai. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy
loading
Comments (28)

trionavatech

*Code Story* sounds like an incredibly valuable podcast for anyone in the startup and SaaS space. I really like how it focuses not just on building products, but on the journey from MVP to scaling a full business—those early decisions and lessons are often the most impactful yet least talked about. As someone observing startup growth closely, this really resonates. For example, Trionova was once in a similar early-stage position—figuring out product-market fit, experimenting with growth, and overcoming initial challenges. Now, seeing it reach its peak highlights exactly the kind of journey this podcast aims to showcase. Content like this is inspiring because it reminds us that every successful company starts small, and the path to growth is built through continuous learning and iteration. Definitely a must-listen for aspiring founders and tech leaders. BY https://trionova.in/

Apr 9th
Reply

Bybit by subhan

Si estás pensando en contratar una agencia de Google My Business, yo también comparé varias alternativas. Algunas agencias ofrecen estrategias claras para mejorar tu visibilidad local y actualizar la información de la ficha. Esto realmente puede marcar la diferencia si quieres destacar sobre la competencia.https://www.agencia-seo-local.com/%20for%20the%20keyword%20%22agencia%20de%20SEO%20local%24

Apr 1st
Reply

elektrik shop

La gestión de reputación es fundamental para proteger y mejorar la imagen de tu negocio en internet. Mediante el monitoreo constante de reseñas, opiniones y menciones de tu marca, podemos identificar oportunidades de mejora y actuar frente a comentarios negativos de manera profesional. Además, fomentamos valoraciones positivas de clientes satisfechos y optimizamos tu presencia digital para fortalecer la credibilidad de tu empresa. Una adecuada gestión de reputación no solo aumenta la confianza de los usuarios, sino que también ayuda a que tu negocio destaque frente a la competencia y atraiga más clientes de manera efectiva y sostenible.https://www.agencia-seo-local.com/

Mar 20th
Reply

Steven Kang

Üdvözöljük a Megatherm Szerelvényboltban, amely a prémium kazánok, bojlerek, csaptelep, radiátorok és fürdőkádak megbízható forrása. Szakosodtunk a komplexfűtési megoldásokra, amelyek maximális kényelmet és hatékonyságot biztosítanak otthonában. A Megatherm Szerelvényboltban széles körű, magas minőségű kazánok és bojlerek választéka található, amelyek tartósságra és teljesítményre terveztek. Szakértő csapatunk személyre szabott tanácsadást nyújt, hogy kiválassza az otthonához legmegfelelőbb fűtésrendszert.Gyors, megbízható szállítás 24-48 óránon belül. A Megatherm Szerelvénybolt minden termék mellett áll, profi utógondozási szolgáltatásokkal, amely 24/7, 365 napig elérhető. https://www.megatherm.hu/elerhetosegeink

Feb 8th
Reply

Steven Kang

Üdvözöljük a Megatherm Szerelvényboltban, amely a prémium kazánok, bojlerek, csaptelep, radiátorok és fürdőkádak megbízható forrása. Szakosodtunk a komplexfűtési megoldásokra, amelyek maximális kényelmet és hatékonyságot biztosítanak otthonában. A Megatherm Szerelvényboltban széles körű, magas minőségű kazánok és bojlerek választéka található, amelyek tartósságra és teljesítményre terveztek. Szakértő csapatunk személyre szabott tanácsadást nyújt, hogy kiválassza az otthonához legmegfelelőbb fűtésrendszert. Gyors, megbízható szállítás 24-48 óránon belül. A Megatherm Szerelvénybolt minden termék mellett áll, profi utógondozási szolgáltatásokkal, amely 24/7, 365 napig elérhető. https://www.megatherm.hu/elerhetosegeink

Feb 8th
Reply

Steven Kang

Üdvözöljük a Megatherm Szerelvényboltban, amely a prémium kazánok, bojlerek, csaptelep, radiátorok és fürdőkádak megbízható forrása. Szakosodtunk a komplexfűtési megoldásokra, amelyek maximális kényelmet és hatékonyságot biztosítanak otthonában. A Megatherm Szerelvényboltban széles körű, magas minőségű kazánok és bojlerek választéka található, amelyek tartósságra és teljesítményre terveztek. Szakértő csapatunk személyre szabott tanácsadást nyújt, hogy kiválassza az otthonához legmegfelelőbb fűtésrendszert. Gyors, megbízható szállítás 24-48 óránon belül. A Megatherm Szerelvénybolt minden termék mellett áll, profi utógondozási szolgáltatásokkal, amely 24/7, 365 napig elérhető. Vásároljon biztonságosan otthonából biztonságos platformunk használatával. Válassza a Megatherm Szerelvényboltot – ahol a szakértelem találkozik a kényelemmel. Forduljon ma fűtéstechnika szakértőinkhöz és fedezze fel, miért bíznak bennünk ezrek az összes fűtési és vízvezetéki igényükkel kapcsolatban. https://www.m

Feb 8th
Reply

Adel

8 Minutes of ads? 😩

Dec 10th
Reply

monik smith

Attract Group's Flutter app development services https://attractgroup.com/services/flutter-app-development-services/ stand out for their commitment to delivering high-quality, cross-platform solutions. Their expertise in Flutter enables them to build visually appealing and robust applications that function seamlessly on both Android and iOS. With a focus on user experience and performance, they tailor their development process to meet client needs, ensuring every app not only meets current tech trends but also excels in the marketplace. Highly recommended!

Aug 5th
Reply

Carol Lawrence

Front-end development https://wesoftyou.com/services/front-end-development-services/ is the process of creating and structuring the visual components of a website, such as the user interface, layout, and design. This includes the visuals, the user experience, and the overall look and feel of the website. Front-end developers use HTML, CSS, and JavaScript code to create responsive, interactive, and visually appealing websites that are easy to navigate and use. Front-end development services can include website design, user experience (UX) design, coding, SEO optimization, and more.

Mar 28th
Reply

Elyar Mohammadzadeh

I really can NOT understand why you are trying to put so many sponsors in one episode?!

Jan 24th
Reply (3)

Donald Kirk

That was an Awesome podcast. https://www.advancedmd.review/

Nov 19th
Reply

Ashiqur Rahman

I love this podcast and host. Very informative!

Sep 10th
Reply

Ratan Ahmed

Very good code story

Oct 9th
Reply

Ratan Ahmed

Highly recommend

Oct 9th
Reply

Ratan Ahmed

I love this podcast

Oct 9th
Reply

Ratan Ahmed

Outstanding episode!!!

Oct 9th
Reply

Ratan Ahmed

Fantastic episode!

Oct 9th
Reply

Ratan Ahmed

Very nice telling

Oct 9th
Reply

Ratan Ahmed

Really awesome!

Oct 9th
Reply

Ratan Ahmed

Very nice

Oct 9th
Reply