Nata PR School (EN)

Celebrating 25 years of Nata PR! In this special anniversary episode, Natalie Bibeau reflects on how social media has completely transformed public relations — and why PR is more powerful and relevant than ever.25 years ago, traditional media was the only gateway to public visibility. Today, brands, entrepreneurs, and experts can reach their audiences directly. But has social media replaced public relations? Absolutely not. This episode reveals how PR and social media work as powerful allies to build authentic credibility and lasting influence.In This Episode:How social media completely redefined visibility and power in communicationsWhy PR has NOT been replaced by social media (with a real client story!)The power of combining PR + social media + influencer marketingUGC (User Generated Content) campaigns and why they deliver exceptional resultsHow earned media coverage boosts your SEO and AI visibilityWhy credibility must be earned, not bought📺 Watch this episode on YouTube ➤ https://youtu.be/GZjwaF3B8TsResources & Links6-STEP GUIDE TO PRESS RELEASES THAT SELL ➤ https://prschool.natapr.com/pl/2147718415JOIN OUR MAILING LIST ➤ www.natapr.comTHE FREE NATA PR MODEL ➤ https://prschool.natapr.com/Nata-PR-ModelINSTAGRAM ➤ https://www.instagram.com/nata_pr_school/

When I founded the public relations agency NATA PR in 2000, the Internet already existed… but it was not at the center of our strategies.Relationships with journalists were very real: phone calls, in-person meetings, physical press conferences, and printed press kits.We spoke to humans.We built relationships over time.Credibility came from proximity.Then the Internet arrived as an accelerator.Media databases, email, and corporate websites completely changed the speed of execution.No more waiting for a press release to be printed and mailed.We could reach more journalists, faster.But slowly, the virtual world began to take up all the space.And that's where, in my opinion, something was lost: the quality of relationships, replaced by quantity and speed.Today, after 25 years, I'm noticing an interesting shift:• we're returning to the real world• we're even talking about a comeback of analog — yes, cassette tapes are making a return!Effective public relations still — and always — rely on human relationships, even in a digital world.The Internet did not replace public relations.It forced them to become more strategic.Dematerialization and online reading: what happened on the media sideIf there is one industry that has been profoundly transformed, it's the media.In the early 2000s, print media still dominated.Magazines, newspapers, and specialized sections were pillars of the industry.A printed article had a long lifespan and could even end up in national archives.Then dematerialization arrived.Newsrooms shrank.Journalists became multi-skilled. Today, they often cover multiple topics, whereas in the past, journalists were highly specialized in very specific fields: classical music, dance, visual arts, and more.Deadlines became shorter.The pressure to produce content continuously set in.For public relations, this changed one fundamental thing: we no longer pitch a story simply because it's "interesting," we pitch stories that are useful, relevant, and quickly publishable.Today, a strong press release must be clear, well-structured, and ready for publication online.It must consider SEO, angle, headline, and quotes.Public relations has moved closer to content, and that's a good thing.After 25 years, one thing is clear to me:Tools change. Platforms evolve.But the core of public relations remains the same.Defining the story that could potentially make the headlines. Understanding what will interest journalists. And knowing when to communicate.So much more to say…I'll continue this reflection in the next episode, my PR friends.Curious to learn more about what public relations can do for you?Contact me: nata@natapr.comNata6-STEP GUIDE TO PRESS RELEASES THAT SELL ➤ https://prschool.natapr.com/pl/2147718415JOIN OUR MAILING LIST ➤ www.natapr.comTHE FREE NATA PR MODEL ➤ https://prschool.natapr.com/Nata-PR-ModelINSTAGRAM ➤ https://www.instagram.com/nata_pr_school/

We often believe, wrongly, that public relations is complicated.That it requires years of study.That you must work with expensive agencies.That you need a large budget, countless contacts, and a lot of time.But the reality is much simpler than that.Public relations becomes easy when 3 things are in place:• An execution plan• Achievable priorities.• An execution plan.• A simple and clear method.PR is not a series of random actions. It's a structured process made of logical, repeatable steps. When you know what to do, in what order, and why you're doing it, everything becomes easier.• Achievable priorities.It's not about writing ten press releases.It's not about contacting every media outlet.It's about understanding what is truly relevant to journalists and focusing your efforts where they matter most.• A clear and practical execution plan.Not a theoretical plan.A concrete, actionable plan that fits into the reality of entrepreneurs and brands.This is precisely what we teach in our training at NATA PR School.A program designed to make public relations accessible, effective, and profitable.Think about it.A single article about you or your products can fully cover the $2,500 training cost.One article!Credible visibility.A powerful lever that continues to work for you long after it's published.When you compare the two, public relations can even be simpler than social media.Less pressure.Less constant content creation.More credibility.I'm here to support you at every step of the training.And yes, I personally respond to all my emails.nata@natapr.comReach out. I'm here to help.NataGET FEATURED IN THE MEDIA ➤ https://prschool.natapr.com/evergreen_frJOIN OUR MAILING LIST ➤ www.natapr.comTHE FREE NATA PR MODEL ➤ https://prschool.natapr.com/Nata-PR-ModelINSTAGRAM ➤ https://www.instagram.com/nata_pr_school/

What if 2026 were finally the year the media talk about you?At the beginning of every year, when we have products or services to sell, we make the same promises to ourselves:more visibility, more contacts, more recognition… and more sales.And yet…We often repeat the exact same actions, hoping for different results.We publish more.We create more content.We try to be everywhere, all the time.Today, I want to show you why real media visibility can become a long-term lever, not just a short-lived burst of attention that disappears after 24 hours.1. The best time to start is nowVisibility is not built "when we're ready."It's been built before.Before the next launch.Before the next pivot.Before your competitors take up all the space.Waiting for the perfect moment often means leaving the field wide open to others.And in public relations, those who speak first are the ones who occupy the space.2. Stop repeating the same actions… and explore public relationsMore posts.More videos.More effort, for sometimes very little reach.Public relations works differently.It allows you to leverage the credibility of the media,instead of trying to build everything on your own platforms.When a journalist, a media outlet, or an influencer talks about you,your message immediately carries a completely different weight.3. What I teach you can be repeated all year longMy program, GET FEATURED IN THE MEDIA,is not a one-time strategy or a short-lived tactic.It's a clear, structured method you can use:• for a launch• for an important announcement• or simply to establish your expertise over timeOnce you learn it, this method serves you again and again,no matter how your business evolves.The next cohort starts on January 26, 2026.All the details are available in the episode notes.4. You can count on meI've been running a public relations agency (NATA PR) for over 25 years.That represents hundreds of press releases, pitches, interviews,and most importantly, long-term media relationships.I'm not teaching you theory.I'm sharing what actually works,and I support you in adapting it to your reality, your market, and your goals.5. Yes, public relations is simpler than you thinkFor a long time, PR was seen as complex,reserved for an elite or for companies with big budgets.That's not true!With the right, simple six-step method, the one we use at NATA PR SCHOOL,public relations becomes accessible, human, and strategic.Public relations is easy.That's what you'll say after the training.If this year you want to stop chasing visibility,take the time to be more strategic,and build your brand awareness intelligently,then the program GET FEATURED IN THE MEDIA was designed exactly for that.And I promise you this:public relations is fun.We laugh a lot during our trainings, while still doing serious, impactful work.So get ready to enjoy the process.I'll see you in class starting January 26, 2026.The program link is in the episode notes: GET FEATURED IN THE MEDIA.And if you're not sure whether public relations is right for you,email me for a free consultation atnata@natapr.comI wish us all a year of strong growth in 2026,and beautiful, long-lasting visibilityin the media and with influencers.NataGet featured in the media ➤ https://prschool.natapr.com/evergreen_frTo stay informed, join our mailing list:JOIN OUR MAILING LIST ➤ www.natapr.comTHE FREE NATA PR MODEL ➤ https://prschool.natapr.com/Nata-PR-ModelINSTAGRAM ➤ https://www.instagram.com/nata_pr_school/

Bonjour, Hello and welcome to the NATA PR SCHOOL podcast, episode 254.Public Relations: Cutting Through the NoiseHow do you stand out in 2026?Yes, public relations is breaking through the media noise and stepping back into the spotlight in 2026.I wanted to explore this dimension that many have underestimated in recent years.Yet this is precisely what PR has done since the very beginning: capture attention and cut through the noise.But as humans constantly search for the next technology that will solve all their problems, we now find ourselves overwhelmed by noise and endlessly shared content.Here are five aspects of public relations I invite you to explore in 2026 if you want to stand out.1. We are saturated with information, but hungry for credible contentIn 2026, everything is ephemeral: stories, posts, short videos that disappear within hours.By contrast, an article written by a journalist, a report, or an interview has a much longer lifespan. It is better indexed, shared, and cited.PR brings depth to a world obsessed with surface.So much so that even TikTok creators are now hiring public relations agencies to get coverage in major media outlets. An article in ELLE or The New York Times will obviously last far longer than anything published on social media.2. PR knows how to capture the attention of the right messengersJournalists and influencers are more solicited than ever.Recognized PR agencies and professionals, like us at NATA PR, benefit from a strong trust capital: our emails are opened, read, and answered.In 2026, relational credibility matters more than message volume.3. AI amplifies the noise, but strengthens the human value of PRAI generates content endlessly.The result: more messages, less impact.What AI cannot replace:• a deep understanding of current affairs• editorial judgment• human relationships with the mediaPR becomes a strategic filter, not a megaphone like social media platforms.4. Brands need legitimacy, not just visibilityVisibility can be bought.Credibility must be built.In 2026, brands want to be trusted, not just seen.Public relations provides:• third-party validation• authority• storytelling grounded in reality5. PR creates lasting assets, not one-off hitsA strong article written by a journalist is not just a mention.Its value is significant, because it also becomes:• reusable content• a lasting digital footprint• a lever for brand growth, sales, and reputationPR builds for the long term, while trends come and go.In 2026, public relations offers a powerful, modern response to an overly noisy world.What do you think?Want to learn more about public relations?Join our next cohort, starting January 26, 2026.Get featured in the media ➤ https://prschool.natapr.com/evergreen_frI teach simplified, practical PR strategies that are easy to implement.Not sure PR is right for you?Contact me: nata@natapr.comTo stay informed, join our mailing list:JOIN OUR MAILING LIST ➤ www.natapr.comNataTHE FREE NATA PR MODEL ➤ https://prschool.natapr.com/Nata-PR-ModelINSTAGRAM ➤ https://www.instagram.com/nata_pr_school/

If you've been listening for a while, you've probably heard me say this before:In public relations, the most important word isn't "public."It's relation.And even though the web, social media, AI, and all the technologies transforming our industry at lightning speed constantly reshape our tools and our platforms, one thing has never changed:At the end of the day, we are still trying to reach human beings.To share a story, an idea, a product, a service…and maybe, eventually, inspire them to engage with it.What sets public relations apart isn't just our ability to write a press release or craft a great angle.It's our ability to build genuine relationships.In this episode, I share three simple reasons why the word relation truly forms the foundation of our profession.1. Relationship Before ConversionPeople often compare PR to sales, and for good reason: both disciplines rely on the same core pillar: the relationship.The best salespeople don't think in terms of transactions.They think in terms of connections.And PR works exactly the same way.A journalist comes back to you because they know they can rely on you.They know:• you provide accurate information,• you respond quickly,• you follow up professionally,• you respect deadlines,• and you understand their editorial needs.In other words, you don't waste their time.This relational quality turns a single "yes" into a series of opportunities.And that's where PR stands apart from other disciplines: relationship is the engine of long-term visibility.2. Relationship as an Antidote to NoiseToday, journalists, producers, and influencers are drowning in a sea of messages.They receive dozens — sometimes hundreds — of pitches every single day.So why do they open your email instead of another one?Why do they read your angle?Why do they call you back?Because a connection exists.A relationship acts as a natural filter in an oversaturated landscape.It adds credibility to your message.It makes your email more than just… another email.With a relationship, your message cuts through the noise.That's why PR remains so relevant in the age of algorithms: it's built on something no technology can replace: the human connection.3. Relationship as Long-Term ValueAdvertising buys immediate results.PR builds an asset.A strong relationship doesn't disappear when a campaign ends.A journalist may think of you six months later for a story.An influencer may spontaneously mention your brand simply because they appreciate the way you work.That's the long-term value of public relations.This relational capital subtle, invisible, yet incredibly powerful, creates repetition, trust, and memorability.And that kind of capital is priceless.Relationship: Our SuperpowerIn the end, the reason PR remains essential despite every technological shift is simple:It's rooted in the most precious thing humans share: trust.Technology evolves, platforms change, but relationships endure.And as long as there are people to listen, to question, to tell stories, public relations will always have a place — a strategic, solid, and deeply human place.Thank you for being here every week, and for being part of this relationship too.If you'd like to learn how to create a strong, compelling press release or craft a pitch that opens doors, join me for my next press-release workshop on December 17, 2025 the last one of the year.PRESS RELEASE WORKSHOP ➤ https://event.webinarjam.com/nv6or/register/70w45a7pTo make sure you don't anything, sign up for our mailing list.SIGN UP TO OUR LISTS ➤ www.natapr.comFor anything else, feel free to reach out by email: nata@natapr.comNataTHE FREE NATA PR MODEL ➤ https://prschool.natapr.com/Nata-PR-ModelINSTAGRAM ➤ https://www.instagram.com/nata_pr_school/

People often imagine public relations as a world of glamour, fancy events, and almost magical visibility that appears with a few well-placed phone calls.And if you're like me, a fan of Sex and the City, you probably remember Samantha, the iconic publicist, always with a champagne glass in hand… but quite far from how things really work in our industry.Because in truth, public relations is a form of selling.Yes, selling, but a very particular kind: subtle, strategic, and deeply human.It's not about convincing a customer to buy a product.It's about proposing a story to a journalist or an influencer and inspiring them to tell it.PR is selling… without "selling"At the heart of public relations is the ability to convince a journalist, a partner, or an influencer that a story is worth sharing.We don't push.We don't manipulate.We propose.We spark interest.Just like in sales, PR is about presenting an idea, a point of view, and an angle that makes someone want to know more.A good salesperson highlights a product's benefits.A good PR professional highlights the relevance and value of a story.And the press release?It's not a bureaucratic exercise.It's PR's number-one tool: a way to package a message so that it becomes interesting, helpful, and relevant.That's why I like to say:"A press release is simply a well-presented value proposition."Because that's precisely what it is: an invitation for the media to enter your world and share your story.The media are also "clients"We often forget this, but journalists and influencers behave very much like real clients.They have specific needs, tight deadlines, mental overload, and every day they have to sort through hundreds of pitches.They are professionals whose goal is to create quality content for their audience.Our job in PR is to make their work easier:To offer strong stories, clear angles, credible data, and accessible spokespeople.It's not about ego, and it's not an opportunity to talk about yourself for free.It's about responding to a real need in their workflow.That's why I often repeat:"Just like in sales, PR is not about talking about yourself — it's about meeting the real needs of journalists and influencers."When you understand this, everything changes: your messages become sharper, your communication more effective, and your response rates… much higher.A strong PR pitch is a strong sales pitchThe parallel between sales and PR becomes even clearer when we look at what makes a great pitch.Whether it's aimed at a client or a journalist, the ingredients are identical:• a strong hook• a clear value proposition• a concise message• and the right person at the right momentA press-release pitch and a startup pitch follow the same rules.They must capture interest instantly, then make the other person want more.A good pitch is the one that makes someone say:"Interesting — tell me more."And that's why I like to summarize it this way:"PR is about selling ideas… and building relationships that last."ConclusionPublic relations is not a mysterious art reserved for a select few.It is simply a smart and strategic form of selling.A kind of selling that doesn't push products — but ideas, stories, and vision.And the good news is: PR is simple, and it's absolutely accessible to you.If you'd like to learn how to create a strong, compelling press release or craft a pitch that opens doors, join me for my next press-release workshop on December 17, 2025 — the last one of the year.To make sure you don't miss it:Sign up for our mailing list, and you'll also receive our six-step model to create PR and INFLUENCE campaignsA perfect preparation for the workshop.For anything else, feel free to reach out by email: nata@natapr.comNataSIGN UP TO OUR LISTS ➤ www.natapr.comTHE FREE NATA PR MODEL ➤ https://prschool.natapr.com/Nata-PR-ModelINSTAGRAM ➤ https://www.instagram.com/nata_pr_school/

Today, I want to talk to you about a persistent myth in the world of public relations: the myth of numbers.Many still believe that having hundreds, or even thousands, of media contacts is the key to success.But in reality… ten good contacts can be worth a thousand names on a list.Why?Because in public relations, it's not about quantity, it's about relevance.Yes, agencies build relationships of trust with journalists, but in a world that moves at lightning speed, I believe our number one asset is our ability to create genuine connections.Ten journalists or content creators who are truly interested in your industry, your product, or your service will do far more for your visibility than a thousand generic addresses receiving a standard press release.I call these the real influencers: the right contacts for you.It's also much easier to deepen your understanding of a handful of contacts than of thousands.You can take the time to explore their social media accounts, see what interests them, understand how they work, and when you reach out, you can speak about their latest article or post in your industry that you've read with interest.Public relations is, above all, about human relationships.Show that you care about their work simply that, and you'll see more of them responding to your emails.A true relationship takes cultivation: respect, listening, and time.Authentic connections are what make a journalist think of you for a story, or an influencer speak about your brand with conviction.So the next time you think, "I need to grow my contact list" because you don't have enough journalists or influencers, focus instead on strengthening the relationships with the right people, as I've described.These are the real influencers: those most likely to talk about you, and those with whom you can take the time to build genuine bonds.And just to make you smile, I found this about the famous Albert Einstein, who also said: "Ten good ones are better than a thousand."It reminds us that focusing on quality over quantity is always bette: ten good people or ideas are far more valuable than a thousand mediocre ones.Because in PR, as in life, it's not the numbers that matter, it's the genuine, sincere connections.Not on our list yet?To stay updated, subscribe to our newsletter on our website: natapr.comOr download one of our free tools.We'll likely offer a free press release training very soon!Can't wait to meet you.NataSIGN UP TO OUR LISTS ➤ www.natapr.comTHE FREE NATA PR MODEL ➤ https://prschool.natapr.com/Nata-PR-ModelINSTAGRAM ➤ https://www.instagram.com/nata_pr_school/

What still excites me today is discovering the articles journalists and media publish about our clients.Even now, I love reading and seeing how journalists and influencers talk about our clients, their products, and their companies.I feel privileged that, over these 25 years, clients such as Van Cleef & Arpels, Roche Bobois, Polestar, Moscot, Caudalie, Kérastase, Bella Vita, Annabelle, and hundreds of others have trusted us to get them talked about by journalists and influencers.There's real energy, a great power in all those press articles that often remain online for years.Just this week, we suggested to a new client who opened the beautiful boutique La Maison Générale that we meet her on site. She told us that her customers were slowly discovering she had a physical store, and that the vast majority weren't even on social media.That's exactly why she hired us: to get people talking about La Maison Générale.Our client has a lot to manage and doesn't want to handle her own public relations.But for anyone who does want to benefit from PR, our program, where I teach you how to get journalists and influencers talking about you, is very accessible.I guide you step by step, and in less than two hours a week, you'll succeed in getting noticed.Just one article can pay back your investment in this program.I teach you our six-step method for creating powerful press releases, and together we build your campaign in six steps.In the program, we'll find the best headline for your press release to grab journalists' attention.I'll help you build your contact list and show you how to find them.I'll also share our pitch email to reach out to journalists and influencers.After just the second week of the six-week program, you'll already know how to approach the media.Understanding and mastering your own PR campaigns will give you a real competitive edge.It's like knowing when to turn the faucet on or off to get noticed and generate revenue.Being seen, reaching more potential clients, and getting known will help you sell more.That's what all the companies you admire are doing, and thanks to the web and AI, PR has never been more accessible or easier to do.Don't miss our last cohort of the year.November 10, 2025 – join me to learn HOW TO GET FEATURED IN MEDIACheck out the program:HOW TO GET FEATURED IN MEDIA ➤ https://prschool.natapr.com/evergreen_enSIGN UP TO OUR LISTS ➤ www.natapr.comINSTAGRAM ➤ https://www.instagram.com/nata_pr_school/

In this episode, I'm sharing five reasons why now is the perfect time to integrate public relations into your strategy.I was recently chatting with our new PR Director, and I love her perspective on our profession. She worked for many years as a journalist and media expert, so she knows well what I like to call the behind-the-scenes world of public relations.I asked her what she believes are the main reasons that could convince a client to include PR in their marketing plan.Here's what came out of our discussion:1. The longevity and lasting impact of an articleIn a world that moves at lightning speed, where social media content disappears in a heartbeat, nothing compares to the value of an article about you, your company, or your products.These articles continue to appear in online searches --- sometimes even on AI-powered platforms --- and can remain visible for years. Their value is truly priceless.2. Breaking free from algorithmsYou may have invested a lot of energy and budget into your social media platforms, but still struggle to reach new audiences. This is where PR comes to the rescue. It can expose you to thousands of people who have never heard of you before.3. Building credibility and trustPR helps you position yourself as an expert. When a third party, such as a journalist or influencer, talks about you and shares your story, it enhances your credibility and builds the trust that both future and current customers place in you.When it comes time to buy a product like a tea, a car, or a skincare treatment, they'll remember you --- because they've already read about your brand or heard your story before making their choice.4. Growing your visibility and reputationMany of our clients don't work with influencers. They rely instead on public relations --- online and in traditional media. Social media isn't always the ultimate solution, and PR can often be the key to achieving the visibility you're looking for.5. Benefiting from the compound effect of PRAs you know, I love advertising. Advertising drives sales. But PR makes you known. And there's one unique effect that only PR can bring: the compound effect.A journalist invites one of our clients to a radio interview. Then a newspaper calls us to talk about them. Later, schools reach out through their website to invite them to speak at conferences and other events. The ripple effects of PR keep multiplying on their own.The greatest strength of public relations remains this ability to make you known.Don't miss one of our last cohort of the year to learn how to:GET FEATURED YOU FOR FREE- November 10, 2025Check out the program:GET FEATURED FOR FREE ➤ https://prschool.natapr.com/evergreen_enINSTAGRAM ➤ https://www.instagram.com/nata_pr_school/SIGN UP TO OUR LISTS ➤ www.natapr.com

But what exactly is a publicist?The word publicist carries a hint of intrigue.It takes us back to a time when this profession unfolded behind the scenes, long before the internet, social media, and influencer marketing.In fashion, beauty, or design, publicists---often called press agents---were key figures.They were recognized as true experts, and their role went far beyond sharing information.They shaped careers. They created events. And they knew how to captivate the media.Take Eleanor Lambert.She founded the Fashion Calendar.She invented... New York Fashion Week!Thanks to her, American designers like Oscar de la Renta and Calvin Klein gained international recognition.Lambert wasn't just a publicist---she was a visionary.In Hollywood, there was Lois Smith.She had a gift for turning an actress into an icon.Marilyn Monroe owed her a lot.Smith knew how to orchestrate public appearances, manage relationships with journalists, and build a story around a personality.Being a publicist back then meant having a precious contact book, an intimate knowledge of the industry, and above all, an unfailing instinct for storytelling.Their influence was built on trust, respect, and professional rigor.Today, the profession has evolved.PR agencies have taken over.They juggle journalists, influencers, social media, visual content, digital partnerships... and even paid advertising.Results are measured differently: reach, engagement, conversions.Yet despite these sophisticated tools, the essence of the job remains the same.Whether it's a journalist in the 1950s or a content creator today, strong stories, authentic narratives, and genuine human connections remain the key to building awareness for a product or personality.The word publicist is still widely searched online.And yesterday's publicists and today's agencies share one thing in common: lasting visibility is built on storytelling and human relationships.The very term publicist continues to fascinate.It evokes elegance, subtlety, and the boldness of those pioneers who turned communication into an art form.Their legacy lives on in every press release, every event, every strategy designed to bring a story to life.In the end, no matter the tools.No matter the era.Our profession remains the same: weaving stories, creating connections, and building visibility that lasts.This is what PR professionals continue to do today, still inspired by those who shaped the history of the craft.I'm also taking this opportunity to announce our next free workshop on the #1 PR tool: the press release.Reserve your spot even if you can't join us live. The session will be recorded, and a replay link will be sent to all registrants after October 15, 2025.FREE WORKSHOP ➤ https://event.webinarjam.com/register/43/xkqx7cm6Don't miss one of our last cohort of the year to learn how to:GET FEATURED YOU FOR FREE- November 10, 2025Check out the program: Get Featured For FreeGET FEATURED FOR FREE ➤ https://prschool.natapr.com/evergreen_enINSTAGRAM ➤ https://www.instagram.com/nata_pr_school/SIGN UP TO OUR LISTS ➤ www.natapr.com

📺 Watch on YouTube ► https://youtu.be/YLX0O3FfkR4For this episode, I have the pleasure of welcoming Vanessa Sicotte, design expert and founder of Damask & Dentelle, a digital platform dedicated to interior design. She is known for an approachable, vintage-inspired aesthetic and also hosts the Déco Thérapie podcast.Before launching Damask & Dentelle, Vanessa graduated in Marketing, then earned a Master's degree in Art History from Concordia University, and worked in the corporate world, including at Louis Vuitton and Canon. She created Damask & Dentelle after deciding to follow her passion for décor, and today embraces a new challenge by joining the NATA PR team.Vanessa explains how she defines herself first as a mom, passionate woman, and traveler at heart. These aspects have shaped her professional practice in design and as a storyteller. She built her career around one idea: our spaces are never neutral; they reflect who we are.She shares that Damask & Dentelle was born from her desire to democratize design and show that everyday beauty is found in the details. The name represents Quebec heritage—damask in English and dentelle in French—embodying the blend of heritage and modernity that defines her design vision.What surprised her most about PR is how deeply it's rooted in human relationships. Behind every press release and strategy, there's dialogue—a way to build trust with media, clients, and communities. This balance between long-term strategy and daily agility excites her enormously.To brands relying only on social media, Vanessa explains that while social media is essential, it doesn't replace the depth of an article or interview. PR adds credibility and resonance that lasts over time, anchoring stories in collective memory.She sees each social platform as a room in a house: each has its function, but together they tell a coherent story. For the future, she hopes to serve the NATA PR team and remain curious and open to new encounters, as PR, like design, is all about human connections.📍WHERE TO FIND VANESSA:At NATA ➤ vanessa@natapr.comPodcast ➤ Déco Thérapie — available on all platformsLinkedIn ➤ Vanessa SicotteInstagram ➤ @damask_dentelleDon't miss one of our last two cohorts of the year to learn how to get the media talking about you for free:September 29, 2025November 10, 2025🚨 GET FEATURED FOR FREE ➤ https://prschool.natapr.com/evergreen_enSIGN UP TO OUR LISTS ➤ www.natapr.comINSTAGRAM ➤ https://www.instagram.com/nata_pr_school/

Dear PR Friends!An article in BOF (Business of Fashion) recently caught my attention: it talked about influencers (TikTokers) hiring PR agencies to get themselves featured in traditional media.Interesting, right?When I tell you that PR is constantly evolving and knows how to take advantage of new technologies, I couldn't think of a better example.So why do these influencers want so-called traditional media to talk about them?Because TikTok stars are after the prestige and credibility that come with being featured in outlets like Vogue or the New York Times --- trading viral moments for lasting influence.An online article can remain accessible for years. And let's not forget about print magazines, which have an enviable shelf life compared to the instant nature of social media!I have to say, I love this: even these digital stars want to build something lasting, and traditional media still play a key role in growing their reputation.It may sound counterintuitive that, in an era dominated by influencer marketing, a TikToker with more than half a million followers would still be seeking traditional press coverage.But they've understood something important: media gives them access to millions of readers who never see them on TikTok... and also to brands that don't know them yet.As more and more creators aim to build sustainable careers beyond online fame, many are now seeking the legitimacy that only the press can provide.And those of you who follow me know my message well: PR is here to make you known.Don't miss one of our last two cohorts of the year to learn how to:GET FEATURED FOR FREE- September 29, 2025- November 10, 2025Sign up today!Don't miss our next FREE WORKSHOP on the #1 PR tool -- The Press Release here: September 17, 11 AM ETNataDON'T MISS OUR NEXT FREE WORKSHOP ➤ https://event.webinarjam.com/register/41/m420ws7mTO SEE THE PROGRAM: HOW TO GET FEATURED FOR FREE ➤ https://prschool.natapr.com/evergreen_en6-STEP GUIDE TO PRESS RELEASES THAT SELL ➤ https://prschool.natapr.com/pl/2147718415THE FREE NATA PR MODEL ➤ https://prschool.natapr.com/Nata-PR-ModelSIGN UP TO OUR LISTS ➤ www.natapr.comINSTAGRAM ➤ https://www.instagram.com/nata_pr_school/PR 101- 30-Minute Workshop ➤ https://bit.ly/4dVTx37

Dear PR Friends !A few days ago, during a meeting with a client, I got THE question:"What's the point of PR today?"The underlying question: in the age of social media and artificial intelligence, is it still worth investing time and money into a public relations campaign?Here's the spontaneous answer I gave:Public relations is the best organic part of your marketing plan.Why?Because even today, when a journalist chooses to tell your story, you don't pay them.When an influencer decides to share your products or services with their audience, you don't pay them either.That's what "organic" means: unpaid content.Of course, there are gray areas.If an influencer talks about you spontaneously and their followers respond positively, you'll probably want to take it further with them --- contests, promo codes, paid partnerships.That way, you keep engaging with that influencer's community.It's the same with a journalist: if their article creates a buzz, why not follow up by investing in an advertising campaign in their media outlet?We must continue supporting our media. They not only allow us to share who we are, but also to reach potential customers, often unexpected ones, who aren't always on social media.I asked Google: How many people will not have internet access in 2025?Answer: nearly 32%.And if you leave the big urban centers, how many people simply can't afford a computer or a smartphone?Close to home, my 84-year-old mother recently started using an iPhone.Yes, she's connected now --- but she still reads her newspapers in print and watches TV.The media landscape has changed, that's true.But why ignore a 40+ audience that's often absent or barely active on social media?So, what's the point of PR today?To get people talking about you. To make you known.With over 30 years in communications, I've seen public relations constantly adapt, embracing new technologies --- and I know it will be the same with artificial intelligence. It's a tool, not an end in itself.And even if some dream of replacing humans with robots, I don't see how a machine could ever replace the art of building authentic relationships, which is, at its core, the very essence of public relations.And before we end this podcast, I invite you to consider learning with me: How to get featured for free, or the best program yet.6 simple steps to create your own PR campaign, and I will help you get easily your first feature.Don't miss our last 2 cohorts of the year:• September 29, 2025, and• November 3, 2025 --- the final ones this year.It's all been simplified to help you take action right away and start sharing your story.Sign up for the waitlist here:NataBE THE FIRST: WAITING LIST ➤ https://prschool.natapr.com/get-featured-for-free-waitinglistTO SEE THE PROGRAM: HOW TO GET FEATURED FOR FREE ➤ https://prschool.natapr.com/evergreen_enWORKSHOP -- WRITE AND IRRESISTIBLE PRESS RELEASE ➤ https://event.webinarjam.com/register/34/8or45hnz6-STEP GUIDE TO PRESS RELEASES THAT SELL ➤ https://prschool.natapr.com/pl/2147718415THE FREE NATA PR MODEL ➤ https://prschool.natapr.com/Nata-PR-ModelSIGN UP TO OUR LISTS ➤ www.natapr.comINSTAGRAM ➤ https://www.instagram.com/nata_pr_school/PR 101- 30-Minute Workshop ➤ https://bit.ly/4dVTx37

Dear PR Friends!I created NATA PR SCHOOL to help small businesses, solopreneurs, and marketing pros like you who want to take action with PR --- without spending years learning all the theory.Every week, we get inquiries from amazing businesses and service providers. However, when I inform them that agency fees begin at several thousand dollars per month, many believe PR is out of their reach.That couldn't be further from the truth!So I point them to NATA PR SCHOOL --- and our super simple 6-week program: GET FEATURED FOR FREE.You'll find the link in the show notes.It's an easy, online training designed to help you take action FAST.Here's how it works:1. In the first module, you see exactly how it's done.2. And you can start doing it right away!I'm also there for six weeks to answer all your questions and address any doubts you may have.If you've been following me for a while, you probably know that I use this very same program to train all the new hires at the NATA PR agency.In fact, after this training, you could even apply to work with us!So here's the deal: this program has zero theory --- just pure action.By the second module, you'll already have everything you need to reach out to journalists and influencers.Yep --- just like if you were working at NATA PR, creating media coverage and buzz for our clients.But this time, you're the client!It's time to tell your story to the media --- because if you don't, they simply won't know you exist.And if they don't know you, neither will your future clients.Getting media coverage is incredibly powerful.Why PR?- It gives you instant credibility.- It gets you noticed.And once potential clients know who you are and what you do, they reach out. And they buy.You build trust, desire, and demand.Only PR can do that for you.Now, don't get me wrong --- advertising works.Ads sellPR gets you knownThe next two cohorts start on September 29, 2025, and November 3, 2025 --- the final ones this year.It's all been simplified to help you take action right away and start sharing your story.It's easy, accessible --- and honestly, fun!Fun guaranteed!And I know you can do it --- because I'm sharing my roadmap and all my shortcuts.You'll go straight to the point, no time wasted --- and start getting featured for free!Sign up for the waitlist here:--- NataBE THE FIRST: WAITING LIST ➤ https://prschool.natapr.com/get-featured-for-free-waitinglistTO SEE THE PROGRAM: HOW TO GET FEATURED FOR FREE ➤ https://prschool.natapr.com/evergreen_enWORKSHOP -- WRITE AND IRRESISTIBLE PRESS RELEASE ➤ https://event.webinarjam.com/register/34/8or45hnz6-STEP GUIDE TO PRESS RELEASES THAT SELL ➤ https://prschool.natapr.com/pl/2147718415THE FREE NATA PR MODEL ➤ https://prschool.natapr.com/Nata-PR-ModelSIGN UP TO OUR LISTS ➤ www.natapr.comINSTAGRAM ➤ https://www.instagram.com/nata_pr_school/PR 101- 30-Minute Workshop ➤ https://bit.ly/4dVTx37

Hi my PR Friends,If you caught our last episode, you know I'm here to help you rethink what might seem like business expenses: advertising, marketing, coaching, PR, social media, and more.Following our respective investments in our businesses (yes, I invest heavily in NATA PR and continue to do so), I wanted to discuss with you the value of an article.We're talking about a journalist choosing to feature you.Naturally, this expert isn't paid by you but is employed by a newspaper, magazine, or other media outlet. This isn't a paid advertorial you've bought—it's earned media.Here, you haven't paid this journalist.In some markets, the value of an article is still measured against what you'd pay for an advertisement.Let's say this organic article takes up a full page in a magazine. If you were to pay $10,000 for that page, PR standards would advise us to multiply that value by three: $30,000—because the impact of an organic article is far greater than that of an ad.In certain markets, the value is multiplied by six or even ten, depending on the media.Having an intermediary, such as a journalist, speak about you without payment is invaluable—it builds trust and boosts your reputation.The effects of an article are plentiful. Here are a few advantages:1. Instant credibility: A feature in a credible media outlet acts as a stamp of validation, granting authority that no ad can match.2. Free, powerful visibility: Unlike ads, you're not paying for space—but the impact can be tenfold if the article is well-targeted.3. Long-lasting effect (Evergreen): Articles often remain online for months or even years, continuously building your reputation.4. Digital word-of-mouth power: Published articles are often shared on social media or featured in newsletters—creating organic viral effects.5. SEO boost: Mentions in high-authority media improve your Google search rankings.6. Reusable content: Published articles can be repurposed across various communication tools, including your website, email signature, social media, and presentations.7. Trust generator for clients and investors: Prospects are more inclined to buy from or collaborate with a company that's received media coverage.8. Access to new audiences: Media outlets often reach different audiences than your own channels, exposing you to qualified new prospects.9. Media snowball effect: One publication can attract others, creating a domino effect. Journalists often rely on previously published material to uncover new topics.10. Qualitative fame measurement: Though hard to quantify, the impact of an article can often be measured by increased website visits, subscriptions, or contact inquiries.So, if you ever decide to invest in our "Get Featured for Free" training, remember that just one successfully generated article will yield more than the money invested—plus, the knowledge gained stays with you forever.Got questions? Reach out: nata@natapr.comI can't wait to see you there!NataGET FEATURED FOR FREE ➤ https://prschool.natapr.com/evergreen_enWORKSHOP -- WRITE AND IRRESISTIBLE PRESS RELEASE ➤ https://event.webinarjam.com/register/34/8or45hnz6-STEP GUIDE TO PRESS RELEASES THAT SELL ➤ https://prschool.natapr.com/pl/2147718415THE FREE NATA PR MODEL ➤ https://prschool.natapr.com/Nata-PR-ModelSIGN UP TO OUR LISTS ➤ www.natapr.comINSTAGRAM ➤ https://www.instagram.com/nata_pr_school/PR 101- 30-Minute Workshop ➤ https://bit.ly/4dVTx37

If you've been following me, you've heard me talk about press releases more than once.Today, I invite you to invest your time in a high-value workshop focused on the art of the press release.And I've even listed five powerful reasons to join me on July 23 and 24, 2025:1. Demystify PR's #1 ToolThe press release is still the #1 gateway to credible, free media coverage. Learn how to write it like a pro -- and after two 1-hour sessions, I promise you'll never see it the same way again.2. A simple, 6-step methodYou'll leave with a straightforward, field-tested method you can apply immediately to your business or your clients.3. Avoid the classic mistakesMost entrepreneurs write press releases that never get read. Learn how to catch a journalist's attention from the very first line.4. Boost your visibility---without spending on adsA well-written release can lead to articles, interviews, and credibility that no ad can buy.5. Write YOUR release liveThis isn't just theory---we'll write it together, live. You'll leave with a press release ready to send.💡 No fluff. These are just real-world tips we use daily at NATA PR.A good press release can:• Shine a spotlight on your business and products• Tell your story in a compelling way• Convince a journalist to talk about youA powerful release is simple, straightforward, and engaging.So why not write it together?FREE LIVE WORKSHOP -- REGISTER NOW!Dates: July 23 & 24, 2025Format: Two 1-hour interactive sessionsYou'll learn:• Our top tips for writing irresistible press releases• How to grab the attention of journalists and influencers• Real-life examples and templates from NATA PR• A live Q&A to answer your specific questionsWorkshop ProgramDay 1 -- July 23 at 11 AM• Craft a compelling headline• Write efficiently using ChatGPT• The all-important first paragraphDay 2 -- July 24 at 11 AM• The 4 key elements of a great press release• Why quotes matter• Essential company info to include• Contact details -- never forget them!75% of journalists consider press releases a key source of information (source: CISION).But only if they're done right.Walk away with a practical, effective tool to boost your visibility.And yes---it's 100% free.✅ Sign up now---spots are limited!REGISTER FOR THE WORKSHOP ➤ https://event.webinarjam.com/register/34/8or45hnzGot questions? Reach out: nata@natapr.comI can't wait to see you there!NataWORKSHOP -- WRITE AND IRRESISTIBLE PRESS RELEASE ➤ https://event.webinarjam.com/register/34/8or45hnz6-STEP GUIDE TO PRESS RELEASES THAT SELL ➤ https://prschool.natapr.com/pl/2147718415THE FREE NATA PR MODEL ➤ https://prschool.natapr.com/Nata-PR-ModelGET FEATURED FOR FREE ➤ https://prschool.natapr.com/evergreen_enSIGN UP TO OUR LISTS ➤ www.natapr.comINSTAGRAM ➤ https://www.instagram.com/nata_pr_school/PR 101- 30-Minute Workshop ➤ https://bit.ly/4dVTx37

Hello PR friends,When was the last time you invested in your projects or your business?As for me, I've lost count of the number of courses and coaching programs I've done over the years.One that really stands out was with Kris Plachy --- an exceptional business coach --- who helped me go from "HR is not my strength" to "I love managing my team!"Anyone who knows me well knows what a transformation that was --- managing people used to feel like a chore.And yes, the program's price felt steep at the time, and I questioned the return on investment.On top of that, it wasn't easy. Kris asked me to redefine NATA PR's core values and completely rethink every role in the agency.I didn't want to do it. I already had a list of values and job descriptions. Everything was "done."But going back to the foundation changed everything --- the way I lead, what I believe, and the results I get.I'll spare you the full curriculum, but without hesitation: I would make that investment again in a heartbeat.The financial return is still felt today.Employee retention can be measured in dollars. My team is happier and more engaged.This means we serve our clients better --- and they stick with us longer.That's the kind of return on investment I'm talking about.Better than the stock market!I've signed up for another business coaching program --- and I'm approaching it with a completely fresh perspective.It's a one-year program focused on taking immediate action.It's the kind of training that lights up my brain. I'm constantly coming up with new ideas --- things I can test right away.The idea is simple: try something now (a new newsletter, podcast episode, offer, or updated service). If it doesn't work, analyze what went wrong, get coaching, and quickly implement an improved version.This program reminds me a lot of the ones I offer --- 100% focused on real-world action.If you're following my work, you're probably wondering how to increase your sales and attract more clients.So why not invest in your sales?I invite you to take a fresh look at what the NATA PR SCHOOL offers --- not as an expense but as a strategic investment in your business.You want to integrate PR and influencers into your marketing plan to boost visibility and drive sales --- but you're not sure where to start?I promise you with just one free call, I can point you in the right direction.Your only investment today? A little of your time.BOOK YOUR FREE CONSULTATION ➤ https://calendly.com/natapr/30-minutes-zoom?month=2025-06I'm here to help --- simply and clearly.Nata6-STEP GUIDE TO PRESS RELEASES THAT SELL ➤ https://prschool.natapr.com/pl/2147718415THE FREE NATA PR MODEL ➤ https://prschool.natapr.com/Nata-PR-ModelPR 101- 30-Minute Workshop ➤ https://bit.ly/4dVTx37SIGN UP TO OUR LISTS ➤ www.natapr.comINSTAGRAM ➤ https://www.instagram.com/nata_pr_school/

Hello PR friends,Today, I wanted to talk to you about a trend that's absolutely exploding right now: UGC influencers, or User Generated Content --- in other words, content created by real people, not marketing pros.And believe me, in 2025, this has become essential.Why?Because both consumers and brands are tired of everything looking too polished, too perfect. What they're craving now is authenticity.They want spontaneous videos, honest opinions, and raw customer feedback --- sometimes even a little clumsy --- but real.And you know what? It works.You've probably noticed that short videos on TikTok or Instagram Reels have completely taken over our feeds. And this super effective format is perfect for UGC.Brands are using it to get their message across --- clearly, quickly... and above all, credibly.Because it's not a traditional ad --- it's someone "just like us" talking.And that's just the beginning.Another major trend is personalization.Thanks to UGC, brands can speak directly to micro-communities, with content that truly resonates with their expectations.And to make all this happen, of course... there's AI.Artificial intelligence now helps brands identify top-performing content, track trends, detect fake reviews, and even auto-translate videos to suit different markets.This is what we call "smart syndication": a piece of UGC can live on Instagram, an e-commerce site, in a TV commercial --- literally everywhere.And there's more: in 2025, consumers are the new brand ambassadors.The line between influencer and customer is getting blurry. We're not just talking about Instagram stars anymore --- nano-influencers and even everyday users are becoming the new faces of brands.And guess what? Social media has become the new search engine.46% of Gen Z now use TikTok instead of Google to look for recommendations. That means brands need to optimize their content for those platforms --- just like they used to do for SEO.So, if you're working in marketing, communications, or for a brand, here's the key takeaway: UGC is no longer optional. It's a full-fledged strategy.And it's built on three pillars: authenticity, personalization, and technology.Want to talk about influencer marketing?Get in touch: nata@natapr.comI'm here to help.Nata6-STEP GUIDE TO PRESS RELEASES THAT SELL ➤ https://prschool.natapr.com/pl/2147718415THE FREE NATA PR MODEL ➤ https://prschool.natapr.com/Nata-PR-ModelPR 101- 30-Minute Workshop ➤ https://bit.ly/4dVTx37SIGN UP TO OUR LISTS ➤ www.natapr.comINSTAGRAM ➤ https://www.instagram.com/nata_pr_school/

Hi my PR friends,These days, everything changes so quickly that I sometimes feel like a dinosaur.If, like me, you remember those printers in newsrooms that used to churn out press releases on paper 24/7, then you're part of my dinosaur club.What's fascinating about being one of the "old ones" is that we remember tools that once had a physical form and have now evolved into digital versions --- all while keeping their core purpose.A perfect example is the newswire, which still exists today but is now online only.Every day, thousands of companies publish press releases through newswires across the world.It's a significant resource saver --- think of all the trees and paper saved.But what exactly is a newswire, and what are the benefits of this kind of publication?A newswire is an online distribution platform that allows companies, organizations, and even governments to release press statements on a large scale.These platforms are connected to databases of journalists, editors, and media outlets around the globe. In other words, with a single click, your press release can reach hundreds --- or even thousands --- of media outlets.It's a powerful tool for any public relations strategy.Why?Because it helps increase visibility for major announcements such as a product launch, fundraising news, a strategic hire, or a key partnership.But a word of caution: just because your release is published on a newswire doesn't mean journalists will automatically pick it up.A newswire is a distribution channel --- not a magic wand. Your release still needs to be well-written, clear, relevant... and, most importantly, offer real value to the media and their audiences.Another benefit of using a newswire is the digital footprint it leaves.Once published, your release is often automatically picked up by various platforms or niche websites.It becomes a piece of content that can boost your online visibility and SEO credibility.That said, newswires don't replace personalized media relations. They complement them.Because nothing beats a targeted message sent directly to a journalist you know --- or one you've taken the time to research.The two approaches --- broad distribution through the wire and direct outreach --- can and should work hand in hand.Finally, remember that publishing on a newswire is an investment.Depending on the platform and the length of your release, prices can range into the thousands of dollars. Therefore, it's essential to select your moments and messages carefully.In short, a newswire is a powerful tool --- if used strategically. It doesn't replace the human touch or the instincts of a great publicist, but it can amplify your voice on a global scale.Want to learn more?Reach out to me at: nata@natapr.comI'm here to help.Nata6-STEP GUIDE TO PRESS RELEASES THAT SELL ➤ https://prschool.natapr.com/pl/2147718415THE FREE NATA PR MODEL ➤ https://prschool.natapr.com/Nata-PR-ModelPR 101- 30-Minute Workshop ➤ https://bit.ly/4dVTx37SIGN UP TO OUR LISTS ➤ www.natapr.comINSTAGRAM ➤ https://www.instagram.com/nata_pr_school/