Garlic Marketing Show

What if the most important entrepreneurial skill isn’t marketing, sales, or even vision but hiring the right people?Kasim Aslam is a seasoned entrepreneur who has built several 7- and 8-figure companies and achieved two successful exits. He is the Co-Founder of Driven Mastermind, a community where entrepreneurs support each other to grow and scale their businesses. As the Founder and CEO of Solutions 8, one of the world’s leading Google Ads agencies, he also shares powerful insights on building self-sustaining teams and spotting the next big trends in digital marketing to help founders scale.He explains why Answer Engine Optimization (AEO) will redefine SEO, breaks down the truth behind Alex Hormozi’s $100M “launch,” and shows why YouTube is the most powerful growth channel entrepreneurs are ignoring. He dives into hiring strategies, long-term content plays, and what it really takes to build sustainable business success.Whether you’re a startup founder, marketer, or established entrepreneur, this conversation will shift how you think about growth, hiring, and the future of digital marketing.What You’ll Learn:Why hiring is the #1 skill for entrepreneursThe rise of Answer Engine Optimization (AEO)The truth about Hormozi’s $100M launchWhy YouTube outperforms other platformsConnect with Kasim Aslam:Website: https://sol8.com/LinkedIn: https://www.linkedin.com/in/kasimaslam/You do NOT want to miss this! Kasim is giving away his game-changing Hire Book, that is completely FREE! Yup, no catch, no upsells, nothing hiding in the back end. Just straight-up gold to help you hire the right people and transform your business.And here’s the wild part: if you use his process and land the perfect hire, tag Kasim on social media. He’ll reward you with a FREE course to kickstart that person’s journey. 🤯 Who does that?!👉 Grab your copy NOW before you forget: https://thehirebook.com/ Resources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Subscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.

What if the biggest AI mistake isn’t about the prompts you write but expecting it to replace your creativity?Stephen Pope, founder of No Code Architects and Vibing Coders, joins Ian to reveal how businesses can avoid the hype traps of AI while using automation and YouTube to actually grow. With 40 years of coding and a fast-growing YouTube channel, Stephen shares the hard lessons from building tools, selling a company, and nearly watching his product collapse overnight.From using ChatGPT to save his business in 24 hours, to growing a community around automation and AI, Stephen explains why most “AI hacks” don’t work in practice and what you should focus on instead. He breaks down the pitfalls of faceless video generators, the power of practical automations, and why good content will always beat flashy gimmicks.Whether you’re a founder, content creator, or entrepreneur, this episode will change the way you approach AI, video, and automation.What You’ll Learn in This Episode:How Stephen used ChatGPT to save his business in 24 hoursThe pitfalls of AI doing all the choices for youThe Coolest AI SkilllDo you need Faceless Video Generators? How Stephen grew his YouTube channel the right wayWhy tools can’t replace creativity (and how video 10x’s growth)Practical ways to add AI without overwhelming your teamConnect with Stephen Pope:Website: No-Code Architects Communities: Vibing CodersYouTube: Stephen G. Pope ChannelLinkedIn: https://www.linkedin.com/in/stephengregorypope/Resources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Subscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.

🎯 Want to see how a struggling fitness coach built a $70K/month business without long sales calls?Meet Glenn Dawson, founder of ResetU Fitness. Instead of relying on scripts, funnels, or endless ads, Glenn scaled his business by harnessing the power of client case stories. Today, ResetU consistently generates high-ticket sales by transforming real client struggles into proof of what’s possible.What You’ll Learn:Why case stories build belief and close clients better than traditional funnelsThe short-call framework Glenn uses to replace pushy, hour-long sales conversationsHow YouTube became ResetU’s only funnel to scale past $70K/monthThe mindset shift that transformed Glenn from personal struggles to leading a 7-figure fitness businessThis isn’t about chasing leads. It’s about building a system where prospects show up already convinced you can help them.Glenn went from personal hardship to confidently leading a nearly 7-figure fitness business fueled by stories and authenticity. No manipulation. No pressure. Just real transformations that prospects can see themselves in.Connect with Glenn Dawson:Website: ResetU FitnessLinkedIn: https://www.linkedin.com/in/glenn-dawson-98205414/Resources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Subscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.

Have you ever wondered why most AI projects fail and what separates the few that actually transform businesses?Brent Weaver, CEO of E2M Solutions Inc. and longtime agency growth leader, has spent years helping agencies adopt AI the right way. His specialty? Turning failed experiments into future wins by building a culture where teams feel empowered, not replaced.Instead of chasing every shiny AI tool, Brent shows why failure is part of the plan and how the smartest agencies turn it into their competitive edge. From failure rates to creating AI-powered “superheroes,” his insights reveal what it really takes to thrive in the AI era. You’ll discover how to build momentum with AI inside your team, avoid costly pitfalls, and position your agency for long-term success.What You’ll Learn:The “Not Yet” folder strategy for future-proofing ideasHow AI First Saturdays keep teams engaged and innovativeSimple tools E2M built to cut costs and save timeHow to turn employees into AI-powered “superheroes”Connect with Brent & E2M Solutions:LinkedIn: https://www.linkedin.com/in/brentweaverWebsite: https://www.e2msolutions.com/Event: https://joinvistara.com/Email: brent@e2msolutions.comResources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Subscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.

What if the real reason your business isn’t closing clients has nothing to do with your ads, SEO, or lead volume but with what happens after the phone rings?Shannon & Will Dukes, the team behind FecundFig, a sales consulting agency for law firms, sit down with Ian to reveal why intake and follow-up are the most overlooked drivers of business growth. For over 15 years, they’ve helped firms stop wasting money on bad leads by fixing scripts, training teams, and responding to prospects within minutes.From replacing voicemail with live intake, to building 26-week nurture systems that convert long after the first call, Shannon & Will explain how law firms can finally turn missed leads into consistent clients. They share the 5-minute rule, the power of referral systems, and why intake is the green zone where all the money is made.Whether you run a law firm, agency, or service-based business, this episode will change how you think about sales. It will also show you why fixing intake and follow-up will grow your business faster than any new ad campaign.What You’ll Learn in This Episode:Why lost sales aren’t really a lead problemThe 5-minute rule for converting prospectsScripts & training that turn calls into clientsHow 26 weeks of follow-up closes more dealsTurning unqualified leads into 5-star reviewsConnect with Shannon & Will Dukes:Website: FecundFigShannon DukesWill Dukes Resources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Subscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.

What’s the fastest way to ruin a potential deal on LinkedIn before it even starts?Kelly Atwater knows the answer because she’s been there herself. With nearly 30 years in sales development, she’s made and learned from every mistake in outbound marketing. Those lessons have shaped a process that now delivers consistent, high-quality meetings with executives who were once thought impossible to reach.She reveals why selling too soon kills deals, how she grew one client’s Social Selling Index by 52% in just three months, and why she refuses to rely on AI-driven spam. She also shares her authentic, relationship-first approach that makes her the “easy button” for LinkedIn leads. From security startups to Fortune 500 wins, her results prove that personalization and patience drive real success.What You’ll learn:Why authentic, personalized messages outperform AI-driven spamHow improving your Social Selling Index (SSI) boosts visibility and responsesKelly’s “easy button” approach to consistently booking quality meetingsWhy revenue, not lead volume, should be your ultimate metricSimple DIY outreach tips to improve your own LinkedIn strategy todayConnect with Kelly and Engage Biz Dev:Website - https://engagebizdev.com/ LinkedIn - https://www.linkedin.com/in/kellyatwater/Resources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Subscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.

What if you could find free money in your business without laying off staff, changing vendors, or spending a dime upfront?Robyn Bowles, Business Optimization Specialist at Schooley Mitchell, sits down with Ian as she pulls back the curtain on the hidden expenses draining your profits. She also shares how to reclaim them risk-free. In this week’s episode, Robyn reveals how she helps companies uncover hidden savings in shipping, credit card processing, telecom, and more, often slashing costs by 26–30%.From busting the “best price” myth to showing why loyalty to a vendor can cost you, Robyn shares real client stories (including a 30% shipping cost reduction and 35% credit card processing savings) and explains her zero-risk approach to cost optimization.Whether you’re a small business owner, entrepreneur, or marketing professional looking to free up budget, this conversation will change how you think about expenses. It will also show you how to keep more of your hard-earned revenue starting today.What You’ll Learn:How to uncover hidden expenses you didn’t know you hadThe truth about “best prices” from sales repsWhy even small companies can benefit from cost optimizationHow to standardize services across locations to save bigA zero-risk way to free up budget for growthConnect with Robyn Bowles:Website: https://www.schooleymitchell.com/LinkedIn: https://www.linkedin.com/in/robynbowles/Resources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Subscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.

What if the fastest way to grow your agency was by narrowing your focus, not broadening it?Steve Guberman is a seasoned agency leader and entrepreneur who knows firsthand the challenges of scaling without focus. After years of running a struggling generalist agency, he discovered the power of niching down that tripled his profitability, and eventually sold his business. Along the way, he uncovered the hidden costs of ‘figuring it out,’ the dangers of chasing every client, and why desperation almost always leads to bad deals.You’ll also hear real stories: how a manufacturing-focused agency became an industry leader, how a commercial real estate branding shop doubled revenue in a year, and how one 30-year-old agency was destroyed by ignoring AI.What You’ll Learn:The costly mistakes of running a generalist agencyHow Steve found his perfect niche and tripled profitabilityWhy does desperation and chasing every client backfireOvercoming team pushback and fears of “getting bored”The three different ways agencies can niche for long-term successThe quickest way to build authority and close deals fastConnect with Steve Guberman:Agency Bytes Podcast — https://www.agencyoutsight.com/podcastBook an Agency Accelerator Call — https://calendly.com/stevegubermanLinkedIn — https://www.linkedin.com/in/agencycoach/Resources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Subscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.

What if happiness wasn’t random but measurable and achievable, just like 10,000 steps?Joining us again, Dr. Paul Zak, neuroscientist, professor, and founder of Immersion Neuroscience. He has spent 25 years uncovering the biology behind joy, trust, and human connection. His groundbreaking research shows that just six high-value experiences per day can rewire your brain, boost energy, and transform both your personal life and business.He shares why social connection drives half of your happiness, how companies like Google and Disney apply neuroscience to leadership, and why leading with love is more powerful than leading with fear. You’ll also discover practical ways to add gratitude, tolerance, and love into your daily routine without fluff, but backed by hard science.What You’ll Learn:Why six daily experiences can rewire your brain for happinessHow social connection drives 50% of your joyGoogle’s neuroscience-backed approach to employee well-beingFear vs. love: the leadership mistake most makeGratitude, tolerance, and virtues that fuel resilienceHow Ben Franklin inspired Zak’s modern happiness checklistThe free YourSix app that tracks happinessConnect with Dr. Paul Zak:Book: The Little Book of Happiness - https://tinyurl.com/yeywk4a3SIX: Track Emotional Wellness - https://your6.com/phoneWebsite - https://pauljzak.com/LinkedIn - https://www.linkedin.com/in/paul-j-zak-91123510/Resources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Subscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.

Struggling to find the right tech talent in today’s fast-changing job market?Declan Link, President and Founder of Link 2 Solutions LLC, joins Ian to reveal why AI is both helping and hurting the hiring process. This episode unfolds the strategies businesses and job seekers can use to stand out in 2025.With over three decades of experience and thousands of hires under his belt, Declan explains why cultural fit is critical, how to sidestep the common mistake of cramming too many roles into one position, and when the hiring market is at its peak. He also shares the simple “10% hack” that makes candidates stand out instantly.If you’re at the start of your search for top tech talent, leading HR efforts, or pursuing your next IT role, this episode is filled with insider strategies from Declan to help you succeed.What You’ll Learn:Why AI in recruitment is both a blessing and a curseHow to stand out in a crowded job market (and avoid being screened out)The “10% Candidate Signal” Recruiters Should Watch ForCommon hiring mistakes companies make and how to avoid themThe truth about cultural fit and why it matters more than everConnect with Declan and Link 2 Solutions LLC.:Website - www.link2solutions.us.com/ LinkedIn - www.linkedin.com/in/declan-link-2-solutions/Resources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Subscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.

Everyone’s talking about AI, but when it comes to actually installing it in your agency, where do you even start?Manish Dudharejia, founder and President of E2M Solutions Inc., has helped hundreds of digital agencies streamline operations and scale smarter. With over a decade of experience running a 350+ person team, he’s seen firsthand where agencies waste time, lose efficiency, and miss the real opportunity of AI.He shares why agencies should focus on AI in operations, not sales. Even small automation wins can free up hours, cut costs, and open new revenue streams. You’ll discover the common pitfalls to avoid, practical examples of AI use cases, and a glimpse into the future of how agencies can thrive by integrating AI the right way.What You’ll Learn:Why agencies should focus on AI in operations instead of salesHow to avoid the biggest pitfalls of adopting AI too quicklyPractical examples of AI automation that save time every dayWays agencies can package AI services into new revenue streamsReal-world success stories of agencies using AI effectivelyThe future of AI in agencies and what leaders should prioritize nowConnect with Manish & E2M Solutions Inc.:Website: https://www.e2msolutions.com/LinkedIn: www.linkedin.com/in/manishdudharejiaEvent: https://joinvistara.com/Resources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Subscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.

Have you ever wondered how leaders create teams that stay engaged, collaborate better, and deliver results year after year?Charles Salvo, former Disney Institute Culture Architect and author of RAVE: How to Respect and Value Everyone, spent 15 years helping companies worldwide create happier workplaces. His specialty? Turning “soft skills” into hard business results.He shares how his RAVE framework, a practical, people-first approach that helps companies boost engagement, retention, and performance. You’ll discover how to set clear values, avoid common culture pitfalls, and empower your team to create everyday moments that matter.What You’ll Learn:Why most startups get culture wrong from day oneThe simple 4-part structure Disney uses to guide every decisionThe difference between marketing messages and employee messagesThe RAVE method: Respect and Value EveryoneHow emotional connection boosts both morale and profitsWalt Disney’s surprising personal touch with employeesConnect with Charles & Salvo Innovative Solutions:Book: https://geni.us/ravebookWebsite: https://salvoinnovativesolutions.com/LinkedIn: https://www.linkedin.com/in/chuck-salvo-3383a212/Resources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Subscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.

Are you being held hostage by your technology?You’re not alone! From “cowboys” who duct-tape tools together to “rogue agents” who make your systems unfixable, many agencies find themselves trapped.Melodie Moore, Founder of Business Tech Ninjas, talks about how to regain control, scale smoothly, and prevent tech chaos from killing your growth.What You’ll Learn: The 3 most important hires every growing business needs: Technologist, Technician, OperatorHow to spot and fix “spaghetti mess” tech systemsThe mindset shift leaders need to stop losing time, money, and clientsReal-life stories of businesses rescued from tech disasters (including an 8-month renewal payment nightmare)Connect with Melodie Moore:Website -  https://businesstechninjas.comLinkedIn - https://www.linkedin.com/in/melodiemoore/Resources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.

Curious about the hidden dangers of relying too heavily on AI in your law firm?Brian Glass, author of Renegade Lawyer Marketing, discusses the risks of overreliance on AI in law firms and why human relationships continue to be the primary driver of profit.Brian believes a law firm should be more than a place that handles claims. It should be a business where people thrive. For his team, that means setting ambitious one-year and ten-year goals, receiving coaching to achieve them, and living exciting, fulfilling lives outside the office. For clients, it means best-in-class service, meticulous attention to detail, and over 260 five-star Google reviews to prove it.This approach yields two powerful results: increased referrals from former clients, lawyers, and medical providers, and a firm culture driven by individuals pursuing ambitious goals. As Brian puts it, when your team thrives, your clients win, and so do you.What You’ll Learn:Why AI lead gen ads are destroying client trustThe one non-digital ad that brought in massive ROIHow lawyers are misusing ChatGPT (and getting sanctioned for it)Why your best clients are "lurkers" who consume 10+ hours of contentWhat Brian did to get 25 new clients from 15 lunches and mailersFollow Brian & Great Legal Marketing:Website - https://www.greatlegalmarketing.com/LinkedIn - https://www.linkedin.com/in/fairfaxpersonalinjury/Get GLM Journal here - https://www.greatlegalmarketing.com/glm-journal-special-offerResources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.

Are you struggling to price your Amazon products right, or tired of following strategies that don’t work?In this episode of the Garlic Marketing Show, Chad Rubin, a 4x founder and CEO of Profasee, reveals the truth about Amazon pricing, debunks the ROAS myth, and explains why most sellers leave money on the table.Profasee’s AI-powered platform helps brands predict the perfect price for every product, at exactly the right time. Chad shares how to use chaos, AI, and smarter decision-making to drive real profit and why POAS (not ROAS) is the metric sellers should focus on.What You’ll Learn:The truth about Amazon pricing — and the biggest mistake sellers makeWhy “just raise your price” is dangerous adviceHow Profasee’s AI repricer works (explained simply)How Chad uses AI in his closet, garage, and daily workflowBuilding custom GPTs to stay lean and efficientFacebook ads vs. LinkedIn content: what works nowGaming the algorithm & LinkedIn’s AI content problemConnect with Chad Rubin:Website - https://profasee.com/LinkedIn - https://www.linkedin.com/in/itschadrubin/Email Address (Firm) - chat@profasee.comResources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.

Most new products fail. But Jon LaClare has spent decades changing that.In this episode of the Garlic Marketing Show, Jon breaks down what really causes product launches to flop and how to fix it. From lessons learned at Kraft to the secrets behind OxiClean and BlueBlockers, you’ll discover why most marketing fails and what the Perfect Launch System does differently.We dive into the crazy truth behind “But wait, there’s more,” the power of authenticity in video, and how AI fits (and doesn’t fit) into product marketing. Jon also shares what tools he’s using for media buying and the #1 thing you must get right before your next launch.What You’ll Learn:Why 95% of New Product Launches Fail—and How to Avoid ItThe Secret to 10x Success Rates for New Product LaunchesThe #1 Thing You Must Do for a Successful Product LaunchWhat Kraft’s Early Failures Taught About Launching ProductsThe One-Day Strategy Behind BlueBlockers and OxiClean’s SuccessThe Perfect Launch System and the 3 Ps of a Profitable RolloutThe Real Problem Most Marketers Miss in Product Launch CampaignsThe Truth About ‘But Wait There’s More’ and Billy MaysHow to Use AI and Video the Right Way in Product MarketingThe Role of Authenticity and the Media Buying Tools Jon UsesConnect with Jon LaClare:Website - https://www.harvestgrowth.com/Linkedin - https://www.linkedin.com/in/jon-laclare/Instagram - https://www.instagram.com/p/DI4LwoaMiNT/YouTube - https://www.youtube.com/@HarvestGrowthVIDEOmarketingX - https://x.com/jonlaclareBook - https://www.harvestgrowth.com/perfectlaunchsystembookResources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.

AI can write your script and feed you the stats, but it can’t connect with your audience the way a real story can.In this episode of the Garlic Marketing Show, Ian Garlic talks with Mike Ganino, founder of The Mike Drop Method and author of Make a Scene. Mike is one of the top public speaking coaches working with executives, entrepreneurs, and leaders to turn ordinary stories into unforgettable moments.They dive into why storytelling frameworks might actually be holding you back, how to trigger your audience’s attention chemically, and what comedians and award show speeches can teach us about testing and timing the perfect story.If you’re a coach, speaker, or entrepreneur who wants to connect on a deeper level, this is the episode to watch. And if you’ve ever felt like your story isn’t “big enough” or “polished enough,” Mike shares how to find, test, and deliver it in a way that actually moves people.What You’ll Learn:Why public speaking is more valuable than ever in the age of AIBig stage vs small stage: where your speaking skills really matterThe difference between average and unforgettable presentersHow storytelling creates connection and builds authorityWhy most storytelling frameworks don’t actually workWhat triggers audience emotion (dopamine science of stories)The biggest mistake even good storytellers make on stageHow to collect and test your best storiesNikki Glaser, award shows, and testing your material 90+ timesHow to use context to make thank-you speeches powerfulMaking numbers come alive with a storyOne of the worst award show moments—and how it was fixedMike’s VIP days and working with top speakers and execsConnect with Mike Ganino Website - https://mikeganino.com/LinkedIn - https://www.linkedin.com/in/mikeganino/ Grab Mike’s book Make a Scene:https://mikeganino.com/make-a-scene-behind-the-book-with-erin-king/Instagram - https://www.instagram.com/mikeganino/?hl=enResources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.

Most People Are Playing Not to Lose… and It’s Costing Them EverythingYour money mindset might be sabotaging your business, and you won’t even know it until you wake up to the patterns.Leisa Peterson, keynote speaker and financial educator, shares how a trip to Paris helped her see the truth about abundance and shift her entire relationship with money. She breaks down her AWAKE Methodology, the traps of automatic thinking, and the real reason your business vision might be built on fear instead of growth.If you're tired of chasing money and never feeling like it’s enough, this episode will show you how to change everything from the inside out.What You’ll Learn:Why your money mindset may be sabotaging your businessHow a trip to Paris revealed the truth about abundanceCommon unconscious patterns that keep us in scarcityWhy most people are “playing not to lose”The AWAKE methodology for transforming your relationship with moneyWhy your business vision might not be the real visionHow to shift from fear to clarity in financial decisionsThe importance of conscious awareness in marketing and moneySurvival vs. growth: the difference in your strategyConnect with Guest:Website: https://www.wealthclinic.comBook: https://www.mindfulmillionairebook.com/LinkedIn: https://www.linkedin.com/in/leisapeterson1/Resources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.

Most agencies sell data and strategy. But Christene Marie builds brands people actually believe in.In this episode of the Garlic Marketing Show, Ian Garlic sits down with Christene Marie, Founder and CEO of The Knowing Agency, to break down the branding approach that actually drives sales by aligning your identity with your offers and your audience.From helping companies clean up chaotic messaging to turning trauma into transformation, Christene shares her “Knowing Process” for building a brand that performs and one that founders feel proud of again.She also drops gold on when to quit a bad offer, how to write a brand guide that actually evolves, and the mindset shift that saved her own agency. If you’re trying to grow without losing your identity in the process, this one’s for you.What You’ll Learn:The messy brand moment that started it allWhat Christene learned working with luxury brandsThe Knowing Process: Brand, Audience, DataWhy misalignment kills conversions (and energy)When to walk away from an offer that doesn’t feel rightThe mid-year review that fixes client messaging fastBrand guides as living documents (not rulebooks)The one-click AI tool that a client used to analyze sales callsThe mistake that nearly tanked her agency—and how she came backConnect with Christene Marie: Website - https://www.theknowingagency.com/Personal Website - https://christenemarie.com/Instagram - https://www.instagram.com/christenemarie_/?hl=enLinkedIn - https://www.linkedin.com/in/christenemarie/Resources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.

Most agency owners are trapped in a cycle of overwork, trying to scale by doing more. Mandi Ellefson, founder of Hands-Off CEO, flips that mindset. She helps growth-stage businesses scale faster by doing less.In this episode of the Garlic Marketing Show, Mandi breaks down how to free yourself from the day-to-day without sacrificing growth. You’ll learn how to create systems that remove you from operations, unlock the hidden profit leaks in your agency, and scale past the million-dollar mark without burning out.If you're an agency or service-based business owner looking to create real freedom and profit, this episode is for you.What You’ll Learn:The Trap of Scaling by Doing MoreWhy Delegation Isn’t the Same as FreedomThe “Freedom Mapping” Process to Get Out of the Day-to-DayThe Most Common Bottlenecks in AgenciesHow to 10X Profits Without Working MoreWhen to Stop Taking on New ClientsMandi’s Framework for Scaling with Minimal Involvement The First System Every Agency Must BuildWhy More Revenue Doesn’t Equal More ProfitConnect with Guest:Website - https://handsoffceo.com/LinkedIn - https://www.linkedin.com/in/mandiellefson/Resources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.