Mad Influence

What does it take to build brand and creative work that genuinely connects with culture - without defaulting to clout, pile-ons or empty critique?In this episode of Mad Influence, Helen Saul is joined by Tamira Hamden and Victoria Montgomery, co-founders of Women in Brand, a global community supporting women working across brand, marketing and creativity.Women in Brand was founded in response to a pattern Tami and Victoria kept seeing around them: talented women doing influential work, but not always feeling visible, confident or encouraged to take up space. Coming from different routes into brand (from publishing to teaching and communications) - they’ve both gone on to lead teams, build major brand projects and create spaces that centre community, care and creative confidence.As Tami puts it: “Inclusive spaces aren’t a nice to have. They’re the foundation for truly great creative work.”This conversation explores culture, critique and community - from how brands engage (and sometimes misstep) with subcultures, to the emotional labour of translating brand work inside organisations, to the impact of public criticism and hot takes on creative confidence.Helen, Tami and Victoria also discuss leadership, imposter syndrome, age and authority, and what it really means to use influence responsibly in an industry that shapes culture every day.01:57 - Why Women in Brand began08:34 - Culture, identity and creative collaboration12:27 - Community as a leadership and brand strategy18:43 - Confidence, authority and who gets heard in brand23:57 - Age, leadership and finding your voice34:56 - Criticism, LinkedIn pile-ons and creative harm37:46 - What’s next for Women in Brand42:05 - Influence, mentoring and moments that matterMusic written by Joseph McDadeFollow Mad Influence:YouTube: www.youtube.com/@madinfluencepod Instagram: www.instagram.com/madinfluencepod/TikTok: www.tiktok.com/@madinfluencepod Follow Women In Brand:LinkedIn: www.linkedin.com/company/women-in-brand Instagram: www.instagram.com/womeninbrand/TikTok: www.tiktok.com/@womeninbrandWebsite: www.womeninbrand.online/ Substack: womeninbrand.substack.com Follow Helen Saul:LinkedIn: www.linkedin.com/in/helensaul/

How does someone build a tech startup from scratch when the odds are stacked against them, and help thousands of other young people improve their access to opportunity across the UK?In this episode of Mad Influence, Helen Saul is joined by Joe Seddon, Founder and CEO of Zero Gravity, a tech platform supporting students from low-opportunity backgrounds into top universities and high-impact careers.Joe built Zero Gravity from his student bedroom with the last £200 of his student loan. Today, the platform has supported over 15,000 students into leading institutions and careers, deployed millions in scholarships, and partners with some of the UK’s biggest employers. But Joe’s journey also reveals the personal trade-offs and identity questions that often come with social mobility.As Joe puts it: “Everyone talks about imposter syndrome. What we don’t talk about enough is social mobility guilt.”This conversation explores how Joe identifies talent early, why community and long-term support matter as much as access, and what it takes to build systems that level the playing field at scale. Helen and Joe also discuss employer partnerships, geographic mobility, and how AI could reshape opportunity for the next generation- for better or worse.Key Moments:02:42 What Zero Gravity does and who it’s for07:36 The four factors that shape opportunity11:16 Imposter syndrome vs social mobility guilt18:23 Natalie’s story: Oxford, Tesco and a US law firm25:59 Why opportunity is concentrated in London36:43 Who gets to build startups (class and founders)43:35 AI, education and the future of early careers48:50 Final reflectionsMusic written by Joseph McDadeFollow Joe Seddon:LinkedIn: https://www.linkedin.com/in/joeseddon/Website: www.zerogravity.co.ukFollow Helen Saul:LinkedIn: https://www.linkedin.com/in/helensaul/Follow Mad Influence:YouTube: www.youtube.com/@madinfluencepodInstagram: www.instagram.com/madinfluencepod/ TikTok: www.tiktok.com/@madinfluencepod

What does it take to build a personal brand that leads to real opportunity - not just visibility, but credibility, career momentum and influence?In this episode of Mad Influence, Helen Saul is joined by Claudia Cardinali, Strategy Director at Great Influence, where she runs personal brands for founders, entrepreneurs and leadership teams, including leaders from brands such as Booking.com, Gousto and MyProtein.Claudia is also a LinkedIn Top Voice and speaker. She first built her audience by openly talking about navigating a quarter-life crisis, and today advises leaders on personal branding strategy, creator-led thinking and employee advocacy. Her career has grown rapidly from freelance copywriter to director level through consistency and showing up publicly, and she’s now followed by tens of thousands of people for practical, experience-led advice.As Claudia puts it: “If I was just starting my career now, I would not be making a CV. I would be thinking about how I create content on a platform.”This conversation explores why showing up online often feels uncomfortable, how influence compounds over time, and what personal branding looks like in an AI-saturated world - particularly for founders, leaders and ambitious early- to mid-career professionals.Chapters00:00 Why showing up online feels uncomfortable04:45 Strategy vs posting without direction11:05 Authenticity, performance and being ‘real’ online15:50 Criticism, outrage culture and leadership visibility18:50 AI comments, bots and the future of connection25:45 How personal brands drive hiring and inbound opportunity35:10 The biggest barriers stopping people from showing up41:53 Confidence, self-belief and career decisions49:21 Influences, mentors and career-defining moments52:00 The future of personal branding and reputationMusic written by Joseph McDadeFollow Claudia Cardinali:LinkedIn: https://www.linkedin.com/in/ccardinali9/TikTok: https://www.tiktok.com/@claudia___cardinaliInstagram:https://www.instagram.com/claudiaccardinali/Follow Helen Saul:LinkedIn: https://www.linkedin.com/in/helensaul/

Lauren Ashcroft, the founder of UltimateYou, joins Mad Influence to talk about how she launched a globally successful business in the middle of the pandemic, to help people realise their ambitions. We talk about her journey from being made redundant to creating a set of products that have been reviewed by Women’s Health as having ‘life-changing powers.’ We also discuss her U-turn from a planned career in law, how she dealt with the knockbacks of unemployment, and what she’s truly learnt from her first year in business. We chat about her successful Kickstarter campaign and which unexpected channel turned it viral. Lauren also tells me about the genuine highs and lows of being a founder, why she thinks living abroad is fundamental to personal development, and the differences between a growth and fixed mindset. Where to find us: Guest: linkedin.com/in/lauren-ashcroft/ @ultimateyouplanner on Instagram and TikTok You can buy your own UltimateYou planner at uyplanner.com Host: @madinfluencepod on Twitter and linkedin.com/in/helensaul/ Books we talked about: Shoe Dog by Phil Knight Mindset by Carol Dweck Miracle Morning by Hal Elrod Key Topics: Goal setting and direction Fixed mindset vs growth mindset The biggest mistakes made starting a business The power of reading Unemployment and surviving redundancy Overcoming self-doubt Morning routine Being true to yourself Overcoming your ego Kickstarter campaigns Getting funding to start a business If you like this episode, please subscribe, rate and review us, as this will really help the podcast to grow. This episode was recorded remotely with music by Joseph McDade

Katie Martell, speaker, writer, documentary maker, and marketing expert, joins Mad Influence to talk about what happens when social movements and brands collide. We talk about how Katie carved out her career by being brutally honest, and as ready to critique the marketing industry as to champion it. We talk about the difference between genuine allyship versus co-opting a movement for a brand’s own gain. We discuss which brands miss the point, and which ones do it well. We also talk about the power of consumer activism, why you should never reduce an important movement to a hashtag, and deliberate some real world examples of both barriers and opportunities for change. If you like this episode, please subscribe, rate and review us, as this will really help the podcast to grow. Key topics Woke-washing Consumer activism Brands and purpose LGBTQ+ Black Lives Matter Feminism Workers rights and facial recognition software Allyship Employee branding Diversity and inclusion Where to find us Guest: linkedin.com/in/katiemartell/ @KatieMartell on Twitter and katie-martell.com Host: @madinfluencepod on Twitter and linkedin.com/in/helensaul/ This episode was recorded remotely with music by Joseph McDade

Claire Eades, CEO and founder of Marmalade Film and Media, joins Mad Influence to talk about what it was like setting up an agency aimed at getting brands to care about purpose a decade before it became top of everyone’s agenda. We chat about some of her most memorable campaigns, like the one which reduced teen pregnancy by 25%, and had everyone in the UK talking about it, including the prime minister. We also discuss how you know when the right time to set up your business is, and being proud of the price you charge. We talk about creating an ad with the intention of getting it banned, and debate if charities or profit-driven businesses are able to take more risks like this. We also discuss how Claire’s varied projects have taken her as far as Brazil, Kenya, and The Amazon rainforest and what she learned from the social impact entrepreneurs in those places. If you like this episode, please subscribe, rate and review us, as this will really help the podcast to grow. Key topics Purpose-led marketing Public health campaigns Teen pregnancy Global sanitation and Andrex Social entrepreneurship Mentoring Starting a business Being an entrepreneur How attitudes to purpose have changed Advice to young people starting careers in marketing Where to find us Guests: www.linkedin.com/in/claireeades/ on LinkedIn or marmaladefilmandmedia.com Host: @madinfluencepod on Twitter and linkedin.com/in/helensaul/ This episode was recorded remotely with music by Joseph McDade in February 2021

Lee Wilcox and Adam Barrie, founders of Electric House and On The Tools, join Mad Influence to talk about what it’s really like running a successful business with your best friend, and how they streamed the Mars landing live on TikTok to 100,000 people. We delve into their journey from being broke to employing 100 people and how their attitudes to supporting mental wellbeing and inclusion have evolved over time. We talk about silly topics like their favourite failed business ventures, and serious ones like why people in construction are 3 times more likely to commit suicide. We discuss if it's ever OK to use humour to tackle problems like these, how trolls can actually be quite helpful, and why your employees make the best influencers. If you like this episode, please subscribe, rate and review us, as this will really help the podcast to grow. Key topics The journey from failure to success TikTok and the UK Space Agency partnership Content publishing Creating a successful business with no money Building influencers in house Adapting to changing plans The construction industry Mental wellbeing Diversity and inclusion Using humour to tackle serious messages Dealing with trolls Using employees as influencers Where to find us Guests: Search Lee Wilcox and Adam Barrie on LinkedIn or @electrichouseuk, @theelectricceo and @adam_barrie on Twitter Host: @madinfluencepod on Twitter and linkedin.com/in/helensaul/ This episode was recorded remotely with music by Joseph McDade

Marta Decarli, founder of Marta Decarli Yoga, and marketing executive at Kuula, joins Mad Influence to talk about why it’s OK to change your life plan, and how she felt adapting hers after her dreams of becoming an Olympic skier fell through after a decade of training. We also talk about what led her to leave her successful corporate job during the pandemic and set up a yoga business instead, and why marketing and pricing often feels like taboo. We also discuss why Marta will never be the stereotypical yoga teacher, disappointing a few people, and learning to be completely OK with that. We investigate why people gravitate towards you when you are failing and how it’s important to normalise the fact that we all have good days and bad days. We also talk about the pain of having to say goodbye to a loved one over WhatsApp- (this is a covid story with a happy ending though, we promise!) and the importance of connection in getting us through times like this. If you like this episode, please subscribe, rate and review us, as this will really help the podcast to grow. Key topics Yoga Ski racing Setting up a business during the pandemic Personal branding Marketing and pricing for a small business Why people are more interested in failure than success What to do when your life plan changes How to adapt your goals Why yoga is good for you Inclusion in fitness Diet culture and eating disorders Sustainable brands Where to find us Guest: www.martadecarliyoga.com and @martadecarliyoga on Instagram Host: @madinfluencepod on Twitter and linkedin.com/in/helensaul/ This episode was recorded remotely with music by Joseph McDade and contains one use of explicit language.

For this special episode on International Women's Day, Mad Influence is excited to welcome Kat Gordon, founder of The 3% movement, to talk about how she has helped increase the percentage of female creative directors in the US from 3% to 29%. We discuss topics like why it’s a healthy thing to live abroad and put yourself in a situation where you aren’t centred, and how to reach people who don’t agree with you. We also discuss why it’s important to consider an entire ecosystem when driving change, and why brands need to accept their responsibility when their agency partners struggle with diversity. We also talk about why it’s a good thing to realise that you were wrong about something in the past, the best way for companies to be encouraging their employees to work post-pandemic, and why Kat has had so much fun tweeting about the SuperBowl ads for over a decade. We also talk about why Bodyform's #WombStories ad by AMV BBDO is one of Kat's all- time favourites. If you like this episode, please subscribe, rate and review us, as this will really help the podcast to grow. Key topics The 3% movement Gender equality Inclusion and diversity Havas’ study abroad scheme Why living abroad is one of the best things you can do Why it’s important to include people who don’t agree with you Why brands need to focus more on long term commitment than one-off posts Working from home versus the office How working attitudes have changes during the pandemic Advice for young people starting marketing careers Where to find us Guest: katgordon.com and 3percentmovement.com Host: @madinfluencepod on Twitter and linkedin.com/in/helensaul/ This episode was recorded remotely with music by Joseph McDade

Amy Rollings, founder of Let’s Connect, and Head of Partnerships & Mentoring at Good Nugget, joins Mad Influence to talk about the community she set up to support people going through redundancy. She created it after being made redundant herself five months ago, after a very successful career working for brands like Burberry, Kurt Geiger and Michael Kors. We have a very honest conversation about the genuine emotions people facing uncertainty in the job market are feeling right now. We also discuss the pros and cons of networking and how doing it well can be the ultimate marketing tool for yourself. We chat about staying positive, dealing with ghosting or rejection when applying for jobs, and the social responsibility that companies must uphold when they are handling recruitment processes. We also talk about young people trying to get on the career ladder for the first time, and the mentoring programme that Amy is involved in to help them get into the creative industries. If you like this episode, please subscribe, rate and review us, as this will really help the podcast to grow. Key topics -Coping with redundancy -The lessons you learn from living abroad -Grieving your job loss in the pandemic -Dealing with the emotions around redundancy, furlough and unemployment -Ghosting and rejections in recruitment -Staying positive through situations out of your control -How companies and recruiters can handle the recruitment process positively -Obstacles young people face getting into the job market -Mentoring young people into the creative industry Where to find us Guest: linkedin.com/in/amy-rollings/ and __letsconnect on Instagram Host: @madinfluencepod on Twitter and linkedin.com/in/helensaul/ This episode was recorded remotely with music by Joseph McDade

Jay Richards, co-founder and CEO of Imagen, joins Mad Influence to talk about his research agency which pays thousands of its Gen Z community to help brands and agencies shape culture. We chat about how he started out by setting up his first business selling t-shirts aged 14, after an injury put an end to his pro football career. In the brutally honest spirit of Imagen, we also talk about everything from why brands are often too quick to believe their own hype, how it’s not a natural human instinct to accept feedback, and why Gen Z reports often fill Jay with fear. We also talk about how Jay felt when he put his own brand through his research process (spoiler: it was equal parts stressful and rewardingl!) and some of his proudest projects working with brands like Gymshark, Ebay and Pepsico. If you like this episode, please subscribe, rate and review us, as this will really help the podcast to grow. Key topics Gen Z Starting a business when you’re young Creating a business on a shoestring Creating a brand or product with your target market How to accept feedback Breaking free from echo chambers Creative diversity How to be a Netflix and not a Blockbuster Greenwashing, and making genuine commitment to causes like sustainability and Black Lives Matter Why brands like TALA and Nike will always win Where to find us Guest: linkedin.com/in/jaykrichards/, imageninsights.com, Imagen This podcast at anchor.fm/jay-richards5 Host: @madinfluencepod on Twitter and linkedin.com/in/helensaul/ This episode was recorded remotely with music by Joseph McDade

Today’s guest has interviewed everyone from Sir David Attenborough to Ben Fogle, but today we get to turn the mic on Vikki Stephenson, Senior Creative at the BBC. Vikki joins Mad Influence to talk about her career of over 20 years promoting content with purpose. We chat about everything from the time she landed her “dream job,” only to find out that it clashed with her values, to coming up with the idea to add old-school hip hop to Planet Earth trailers, which then went viral. We talk about her involvement in the ‘1 in 5’ programmes that are created, filmed and produced by people with disabilities. We also discuss jumping between serious topics like Hurricane Katrina and 9/11 to writing scripts for CBeebies, and why both are just as important for children.  If you like this episode, please subscribe, rate and review us, as this will really help the podcast to grow. Key topics - Finding a job with value - Getting into the BBC - Representation of disabilities in TV - David Attenborough - Natural History, Planet Earth and Perfect Planet - How to interview people - Children’s TV - Are your last ideas the best ideas? - Advice for young people starting their careers in TV or marketing Where to find us Guest: linkedin.com/in/vikki-stephenson-creative/ Host: @madinfluencepod on Twitter and linkedin.com/in/helensaul/ This episode was recorded remotely with music by Joseph McDade

Jean Kilbourne, a pioneering activist, speaker and writer, joins Mad Influence to discuss her research for over half a century into how advertising represents women. We talk about what it was like starting her career as a young female in the 1960s and how things have changed since then. We discuss why her critically acclaimed Killing Us Softly documentary shocked the world when it was first released in 1979, and why people thought advertising's influence was trivial at the time. We chat about Jean meeting with UK parliament and the stereotyping regulation that came into place afterwards. We also discuss social media and its role in the recent storming of the US Capitol, why Jean has never been advocating for censorship of advertising, and which people have inspired her most in her career.  If you like this episode, please subscribe, rate and review us, as this will really help the podcast to grow. Key topics - Representation of women in advertising - Photoshopping and the pursuit of perfection - How advertisers can use their power to make positive change vs 'fauxvertising' - Social media and the storming of the US Capitol - Conscious capitalism - The 3% movement - Stereotyping in advertising - Media literacy - Feminism  - Advice for young people starting their careers in marketing Where to find us Guest: www.jeankilbourne.com and @jeankilbourne on Twitter and Facebook. Host: @madinfluencepod on Twitter and linkedin.com/in/helensaul/ This episode was recorded remotely with music by Joseph McDade

Adam Smith, founder of The Real Junk Food Project, joins Mad Influence to talk about saving millions of meals from going to waste and feeding the world. He also talks about using his platform to speak up about mental health after surviving a suicide attempt ten years ago, and inspiring people to improve their lives, while not having all the answers.  We chat about why the media seem to think his work is so radical, the reason he apologises to the burglars who have broken into his pay-as-you-feel cafes and the best and worst things about social media. We discuss transforming his organisation during coronavirus, the real story behind what’s happening with the food contractors supplying free school meals, and why kindness should always start with looking after yourself. If you like this episode, please subscribe, rate and review us, as this will really help the podcast to grow. You can find out more about what the Real Junk Food project does at https://trjfp.com/ which also has links to all its social media pages. You can follow Mad Influence on Twitter at @madinfluencepod and follow Helen Saul on LinkedIn at linkedin.com/in/helensaul/ Content warning: This episode includes reference to childhood trauma, substance abuse, and suicide. If you or someone you know is experiencing suicidal thoughts please call: - Samaritans in the UK on 116 123 / or CALM for men on 0800 58 58 58 (or webchat) - The International Suicide Prevention in the USA on 1-800-273-TALK (8255) We recorded this episode remotely with music by Joseph Mcdade

Jack Parsons, CEO of the Youth Group and The UK’s Chief Youth Officer, joins Mad Influence to talk about his mission to help millions of young people into meaningful employment. Jack opens up about the personal reasons behind his drive, from being a young carer for his Mum who suffered from alcoholism, to realising he wanted to leave a legacy after being operated on for skin cancer. We talk about launching the Mentor Me programme which gives young people the chance to speak to industry experts and a brand new website. We also run through everything from why a multi-million pound apartment doesn’t equate to happiness, to building a personal brand, and how Jack went from being unable to speak at the age of six to being invited to do a TED talk. If you like this episode, please subscribe, rate and review us, as this will really help the podcast to grow. Content warning: This episode includes reference to alcoholism and a mention of violence. You can find out more about what the Youth Group does at www.theyouthgroup.com. You can follow Mad Influence on Twitter at @madinfluencepod and follow Helen Saul on LinkedIn at linkedin.com/in/helensaul/ We recorded this episode remotely with music by Joseph Mcdade

Oisika Chakrabarti, Acting Chief of Communications and Advocacy for UN Women, joins Mad Influence from her home in New Jersey to talk about her 16 years at the United Nations and her current role working towards gender equality. She explains how growing up and studying in India inspired her deep interest in social justice, along with her early roles in TV reporting and filmmaking. We discuss partnering with Netflix, reaching 1 billion people with the Generation Equality campaign, and putting up billboards highlighting the shocking types of violence that are still legal in many countries. We also talk about the 6 month programme that some high profile celebrities go through before working with UN Women, and why grassroots campaigners are just as important as the valuable support that comes from Nicole Kidman and Emma Watson.  You can find out more about all the work that Oisika and her team do at www.unwomen.org, @unwomen on Instagram and Facebook and @UN_Women on Twitter. You can also find Oisika on all the usual social media platforms. You can follow Mad Influence on Twitter at @madinfluencepod and follow Helen Saul on LinkedIn at linkedin.com/in/helensaul/ If you like this episode, please subscribe, rate and review us, as this will really help the podcast to grow.

Laura Johnson, director at Zebedee (a specialist talent agency for disabled and visibly different actors and models) joins Mad Influence to talk about why disability has to be included in the conversation around inclusion. We chat about how she went from calling up brands’ customer service departments in search of marketing contacts, to now being responsible for Gucci and Kurt Geiger’s most liked Instagram posts ever, and featuring in outlets like BBC News and Vogue. Laura tells us about her transition from social work to running her own agency with her sister-in-law Zoe, and what conversation sparked their original idea. We discuss how people are proven to be fed up with seeing the same generic advertising, and why she won't ever stop trying to drive social change. If you like this episode, please subscribe, rate and review us, as this will really help the podcast to grow. You can find Zebedee at www.zebedeemanagement.co.uk, @ZebedeeMan on Twitter, @zebedeetalent on Instagram and @zebedeemanagement on Facebook. You can follow Mad Influence on Twitter at @madinfluencepod and follow Helen Saul on LinkedIn at linkedin.com/in/helensaul/ We recorded this episode remotely in December 2020 with music by Joseph Mcdade.

Kate Dale, Campaign Lead for This Girl Can joins Mad Influence to talk about what was going through her mind the night before launching a globally successful campaign which won multiple Cannes Lions and got 3 million women active worldwide. We talk about why it’s hard for her to shout about that success and what we can all do to beat imposter syndrome. We also chat about everything from her move from journalism to marketing, what made her stay at Sport England for almost 20 years, how barriers to women doing sport have evolved over time and why it was important to tackle taboos around periods in her latest ad. We also go in-depth into how she’s got so many famous names on board with This Girl Can, what made her change her views on influencer marketing over time, and if it’s ever OK to spend government money on Love Island stars. If you like this episode, please subscribe, rate and review us, as this will really help the podcast to grow. You can find Kate on LinkedIn at linkedin.com/in/dalekate/ You can follow Mad Influence on Twitter at @madinfluencepod and follow Helen Saul on LinkedIn at linkedin.com/in/helensaul/ We recorded this episode remotely with music by Joseph Mcdade.

Dipesh Mistry, Associate Creative Director and Art Director at Brave agency joins Mad Influence to talk about the host of powerful campaigns he’s created which have caused real change in the world. From forcing Mattel, Hasbro and Disney to adopt a zero deforestation policy, to helping Age UK tell the real stories of the people they support. We talk about his work for Brixton Finishing School which helps underrepresented groups of people gain access to the advertising industry, and his proactive idea which John Frieda implemented to donate hair to children who’ve lost it due to serious illness. We discuss the ups and downs of 2020, his really personal reasons for understanding the pros and cons of remote versus face to face working and why an office culture is about more than ping pong tables and free pizza.  We also talk about how working in an industry which often measures success by likes online can risk filtering into our personal lives and get his advice for people starting out. If you like this episode, please subscribe, rate and review us, as this will really help the podcast to grow. You can follow Dip on twitter at @Made_By_Mistry and on Instagram at @made_by_mistry You can follow Mad Influence on Twitter at @madinfluencepod and follow Helen Saul on LinkedIn at linkedin.com/in/helensaul/ We recorded this episode remotely with music by Joseph Mcdade. It contains some strong language.

Emily and Hannah from Twice the Health (the fitness and adventure blog) join Mad Influence to talk about the responsibility of having 65,000 followers on instagram including some notable names like Joe Wicks. We talk about inspiring people to take on challenges ranging from 10kms to ultra marathons around the world. We discuss the pressure to say the right thing and frustrations when some influencers aren’t genuine with product endorsements.  We cover the highs and lows covid-19 has brought to the industry, how to manage the pressure to be positive online, and coping when things don’t go 100% to plan. We also reminisce about the best and worst types of brand deals and how it really feels to be an exclusively adidas sponsored athlete and a lululemon ambassador. Warning: you may find yourself signing up to an Iron Man or 250km in the Wadi Rum Desert after listening to this episode! If you like this episode, please subscribe, rate and review us, as this will really help the podcast to grow. You can find out more about Twice the Health at www.twicethehealth.com or follow them at @twicethehealth on Facebook, Instagram and Twitter. You can follow Mad Influence on Twitter at @madinfluencepod and follow Helen Saul on LinkedIn at linkedin.com/in/helensaul/ Thank you very much to our mutual friend Ellie Purvis for putting us in touch for this episode which we recorded remotely. The music for Mad Influence comes from Joseph McDade. If you like this episode, please subscribe, rate and review us, as this will really help the podcast to grow.