Claim OwnershipThe Future of Advertising Podcast - Re-Issued
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I'm on a mission to demystify creativity.
22 Episodes
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Dave Birss shares some of his favourite music on Track Record, while demystifying creativity and explaining how we can all have better ideas.
An interview with Dave Birss about creativity, education and music on the Slovenian Radio show 'My Life My Music'.
The first few episodes were a bit scrappy and I couldn't fit in everything that I wanted. So I put the leftovers all together in this bonus podcast. It features Rory Sutherland, Mike Nutley and Billy Mawhinney. It's a delicious nugget to stick in your ears.
Patrick Collister has had an incredible journey through the industry. From Creative Director of Ogilvy through the world of Direct Marketing to being the creative head of Google Zoo. He's amazingly knowledgeable, has lots of great advice and occasionally treats me to slap-up breakfasts in the Google canteen. Talking of which, I think I need to drop him an email to arrange another one of those!
When I started in the industry, Tony Brignull was the top Creative Director in London. No wonder. He's the most awarded copywriter in the history of D&AD. I went to visit him in his lovely home in the countryside, drank tea, scoffed cake and talked about the industry. And you get to eavesdrop on it all.
Rosie was president of D&AD when I interviewed her. She's incredibly inspiring. The only place she's ever worked is BBH, where she rose to the top of the creative department. But she's about so much more than just advertising.
Julian Vizard and Al Young are the Creative Directors of St Lukes. It was a revolutionary agency when it started out and has retained a real maverick spirit of not working the way the rest of the industry does. And they do it without being a**holes. Which is a bonus.
Jeff Stark was joint Creative Director at Saatchi & Saatchi with Paul Arden. And he's got some tales to tell. Which he shares right here in this slice of audio gold.
One of the reasons I got into advertising was the Orange Tango ad where the fat bloke gave a kid on the street a good slapping. That ad was done by HHCL, voted the agency of the decade in 2000. Steve Henry was founder and Creative Director of the agency. And I always wanted to work for him. But I never did. However, I get to hang out with him sometimes. And I reckon that's even better.
Julian Hanford is a former creative director - and now a brilliant photographer and artist. We talked about his project, Assorted Nuts, where he did some brilliant conceptual portraits of advertising legends. Some of these folks will be featuring in the next few episodes that were done for D&AD's 50th anniversary.
One of the great benefits of the podcast was that I got to hang out with amazing people. Like Sir John Hegarty. If you want to spend time with brilliant people like him, I highly recommend you start your own podcast.
When you get time with George Lois, you make the most of it. The man has so much talent and wisdom. His generosity with his time gave me enough to fill these 3 episodes. And I even had to cut some stuff out. I've seen him a few times since. I'm a lucky man!
George Lois had so much to tell me during our afternoon together that I couldn't fit it all into one episode. Or even two! This is the middle show of a trilogy.
George Lois is one of the true legends of advertising. He was part of the creative revolution in the late 50s. And went on to start the first ever agency to go public. I spent the afternoon with him at his apartment in downtown Manhattan. I was only expecting half an hour. He gave me half a day.
We start by announcing a partnership with the School of Communication Arts. And then chat to one of their mentors, the legendary Paul Brazier (big creative bloke at AMV BBDO). This podcast was responsible for several students attending the school. And that made me very happy!
While wandering around New York with my microphone, I popped into Ogilvy's office overlooking the Hudson to chat with Spencer Osborn, one of their Global MDs. We talked about the difference between the industries on either side of the Atlantic and other stuff. Mainly other stuff. (The Englishman in New York is Spencer. I'm Scottish. I don't count.)
During a trip to New York I abandoned my wife for a couple of hours to have a coffee and a natter with Piers Fawkes, the man behind the brilliant PSFK.
There was a bit too much of a break between this one and the podcasts before. So I had to apologise. It seems that I apologise about something every week. That's because I'm not a professional at this. This week I interviewed Cindy Gallop who explained why the industry was dead and we needed something new.
We're going international for this episode. The entire planet stands between Stanley Johnson and me - but that doesn't stop us. Thanks to Skype. He's a tip top adman in Australia and he's got some wise, wise words for you.
Dave Talks to the legendary Billy Mawhinney and gets some interesting stories about the ad industry of days gone by.
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