Claim OwnershipThe Midlife Solopreneur Daily Debrief
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The Midlife Solopreneur Podcast explores motivation, marketing, sales, and much more, aimed at 45+ running their own business. Our motto is "you might be a solopreneur, but you are not on your own."
Visit my website at https://midlifesolopreneur.com/
84 Episodes
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The Midlife Solopreneur Daily Debrief is tackling the challenges of starting a solo business. We share wins, losses, tips and strategies to help you be successful in your business.
For more information and show notes, go to https://midlifesolopreneur.com/podcast/
Our first daily debrief, - we share some of our plans, a challenge we have right now, as well as one of the most important strategies we can share with you.
Jake also shares one of his top tips - and this tip is the #1 reason we launched the podcast today.
For more information, visit https://MidlifeSolopreneur.com/
Today, 28th July, we're talking about BigMarker, a strong, feature-rich webinar platform (https://midlifesolopreneur.com/go/bigmarker) and also some insights into what goes into a Lead Magnet. I am creating a Masterclass in how to construct lead magnets; more details at (https://midlifesolopreneur.com/go/leadmagnets). We are also using ActiveCampaign (https://midlifesolopreneur.com/go/activecampaign) which works very well with BigMarker.
Today, 29th July, we're talking about repurposing content, even "old" content, and repurpose it. Jake is uploading repurposed content to his Skillshare account soon (https://flowcampaigns.com/skillshare).
I discussed how becoiming a Trusted Advisor really can benefit you and your clients, as you will be able to connect with them more deeply and build rapport with them, which means you'll be able to help more people.
If you'd like to know how you can become a trusted advisor, visit my website at https://midlifesolopreneur.com/trusted-advisor/
Today, 30th July, we're discussing the importance of congruency and integrity by delivering on your promises, regardless what it is you are delivering.
I am joined by my wife Jennie who is starting a new venture called The Nifty Networker - https://theniftynetworker.com/.
Jennie is sharing a useful tip about "your 1 minute" elevator pitch during networking meetings.
If you're looking for help with your business, go to https://midlifesolopreneur.com/ and request a strategy session with me - this is free and delivers a ton of value for you, with no obligation.
Today I share one thing we did in my beta signature program, and what you need to do in your lead magnet. If you miss this you're doing yourself a disservice. Jennie shares a tip on how to build your confidence on camera.
If you're looking for help with your business, go to https://midlifesolopreneur.com/go/strategy-session and request a strategy session with me - this is free and delivers a ton of value for you, with no obligation.
You can find information about Jennie's business at https://theniftynetworker.com/
Today Jennie shares a tip about Specificity, and I share my thoughts on what you need as your minimum Tech Stack. This episode is not technical - I simply list out the various systems you need to be able to promote and sell your products and services.
You can also find this list online at https://midlifesolopreneur.com/ in the Resource section. If you'd like help with your tech stack and your choices, go to https://midlifesolopreneur.com/go/strategy-session and schedule a meeting with me. This is free and delivers a ton of value for you, with no obligation.
You can find information about Jennie's business at https://theniftynetworker.com/
Today we share some thoughts about podcasts - both doing this one and listening to other podcasts. I also share a tip for new solopreneurs.
You can find more information about my business at https://midlifesolopreneur.com/
You can find information about Jennie's business at https://theniftynetworker.com/
Today, Steve and Jake discuss the importance of following a framework in your business, and creating frameworks for your clients.
Frameworks provide a structured way of thinking and take your clients on a defined journey to get results.
It’s important to define the steps of your framework ahead of time, so you can be sure you are delivering consistent results to your clients.
You can check out Jake’s class on Introduction to Frameworks at https://flowcampaigns.com/skillshare
Today, Steve and Jake talk about the importance of repurposing content as they plan out the Solopreneur Accelerator Summit.
Use swipe files - files provided by other people for your use - to save time and energy creating materials.
By using established templates and formats, you can add your own content without having to create all the structure yourself.
Check out https://midlifesolopreneur.com/go/emailtemplates to see the email templates Steve purchased for use in our own communication.
Today, Steve and Jake discuss the importance of checking everything on your site, your funnels, your lead forms etc.
If your forms aren't working, you are bleeding money and leads. Also, my top tip about how to handle it - hint, you shouldn't be checking your own work!
Jake talks about email templates - check out https://midlifesolopreneur.com/go/emailtemplates to see the email templates we purchased for use in our communication.
Today Steve and discuss some of the technology they’ve been looking at for the Solopreneur Accelerator Summit. Steve shares a fun prize he won during a webinar, and Jake shares two pieces of advice:
1. just get started, don’t wait to be perfect.
2. figure out what you like and what you’re good at, and outsource the stuff you hate
In this episode, Steve talks about how your lead magnet must be aligned with what your audience wants. You only need to go into one topic, but it has to be a topic they’re interested in. Jake shares a perspective on the ethics of affiliate marketing, and explains why we have affiliate links to the products mentioned in the show.
https://midlifesolopreneur.com/go/activecampaign
https://midlifesolopreneur.com/go/thrivecart
https://midlifesolopreneur.com/go/clickfunnels
In this episode, Steve and Jake discuss the importance of having a backup plan in case things go wrong. In this case, this episode is actually pre-recorded in case they couldn't film while Steve was settling his and Jennie's daughter into new university accommodation this weekend.
In this episode, Steve shares his philosophy on being purposeful and intentional in your business activities.
You can't measure your results if you haven't first defined your goal, and you need to make sure your activities will lead to the outcomes you want.
Jake discusses automation and how it's important to outsource or automate low-energy tasks.
In this episode, Steve discusses the importance of asking the right questions, in order to get the right answers. Jake shares some todo-list and task management apps he uses to work on FlowCampaigns, and in collaboration with Steve.
Today, Steve talks about the two drivers of why people buy - for the pleasure of gain, or to avoid the pain of loss. Jake discusses why people raise objections during the sale, and how to respond when someone says “I can’t afford it"
In this episode, Steve and Jake discuss the Lead Magnet Masterclass Steve is putting on tomorrow. They discuss the benefits of putting out free material into communities you are a part of. Jake has a mini rant about people selling products and courses that don’t look good.
In this episode, Steve and Jake discuss 3 key characteristics of a Lead Magnet, that really apply to anything you're sharing with your prospects - they have to be clear, simple, and purposeful. Clarity stops your prospect getting confused, simplicity stops them getting stuck, and purposefulness makes sure that your prospects will be more attracted to work with you in the future.
In this episode, Steve and Jake discuss the Eisenhower decision matrix, for deciding on which tasks should be done. We share how we think about making decisions and work with each other in business. We also share a link to Clickup, the projct/task management tool we recommend.
https://flowcampaigns.com/clickup
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