Claim OwnershipTalking Too Loud with Chris Savage
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On this podcast, Chris Savage, Wistia's CEO and loudest talker, turns up the volume on insightful conversations with other SaaS founders, tech. leaders, marketers, and creators about what it takes to build businesses, top-notch products, and unforgettable brands.
159 Episodes
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What if clicks aren’t actually telling you whether your marketing is working?This week, Chris sits down with Amanda Natividad, VP of Marketing at SparkToro, to talk about zero-click marketing: the idea that your content can (and should) create real impact without relying on a click.With platforms incentivizing people to stay put, a lot of what actually drives growth today doesn’t show up neatly in your analytics.Instead of focusing only on clicks and immediate conversions, Amanda makes the case for measuring what’s harder to quantify—but far more valuable: trust, recall, preference, and long-term ROI.Links to Learn More: Follow Amanda on LinkedInFollow Savage on LinkedInSubscribe to Talking Too Loud on WistiaWatch on YouTubeFollow Talking Too Loud on InstagramFollow Talking Too Loud on TikTokLove what you heard? Leave us a review!On AppleOn Spotify
Marketing has never had more tools. And yet, it’s never been harder to stand out.AI is making it easier than ever to create — from content to code. But as more people gain access to these tools, a new question is emerging: what happens when everyone can build?In this episode of Talking Too Loud, Chris Savage sits down with Ron Dawson — filmmaker, brand strategist, and Content & Marketing Lead at Replit — to explore how AI is reshaping who gets to create, build, and participate.They dig into why every generation resists new technology at first, what it means for creators to start building software, and whether AI is lowering the bar or raising the ceiling.What you’ll learn:Why new tools always trigger backlash and what that revealsHow AI is expanding who gets to build and what gets builtWhy making things easier doesn’t necessarily make them betterWhat this moment means for creators, marketers, and buildersIf you’ve ever felt both excited and uncertain about AI, this episode will help you make sense of the shift — and what it means for your work.Links to Learn More: Follow Ron on LinkedInFollow Savage on LinkedInSubscribe to Talking Too Loud on WistiaWatch on YouTubeFollow Talking Too Loud on InstagramFollow Talking Too Loud on TikTokLove what you heard? Leave us a review!On AppleOn Spotify
Podcasting began as a voice-first medium. You recorded a conversation, published the audio, and listeners tuned in through their headphones.But today, it feels like every podcast has a camera attached.In this live episode of Talking Too Loud, recorded at On Air Fest, Chris and Sylvie sit down with Brittany Luse, host of NPR’s It’s Been A Minute, to explore how and why podcasting became visual.Brittany shares what finally made video click for podcasts, why earlier pivots to video didn’t quite work, and how platforms like TikTok and YouTube reshaped audience expectations around discovery and connection.They also unpack the creative and practical realities of adding video to a podcast—from tech stacks and production workflows to the psychological shift of becoming visible in a medium that was built around voice.Links to Learn More: Listen to It’s Been a MinuteFollow Savage on LinkedInSubscribe to Talking Too Loud on WistiaWatch on YouTubeFollow Talking Too Loud on InstagramFollow Talking Too Loud on TikTokLove what you heard? Leave us a review!On AppleOn Spotify
Podcasting began as a voice-first medium. You recorded a conversation, published the audio, and listeners tuned in through their headphones.But today, it feels like every podcast has a camera attached.In this live episode of Talking Too Loud, recorded at On Air Fest, Chris and Sylvie sit down with Brittany Luse, host of NPR’s It’s Been A Minute, to explore how and why podcasting became visual.Brittany shares what finally made video click for podcasts, why earlier pivots to video didn’t quite work, and how platforms like TikTok and YouTube reshaped audience expectations around discovery and connection.They also unpack the creative and practical realities of adding video to a podcast—from tech stacks and production workflows to the psychological shift of becoming visible in a medium that was built around voice.Links to Learn More: Listen to It’s Been a MinuteFollow Savage on LinkedInSubscribe to Talking Too Loud on WistiaWatch on YouTubeFollow Talking Too Loud on InstagramFollow Talking Too Loud on TikTokLove what you heard? Leave us a review!On AppleOn Spotify
How do you know when you’re no longer the right leader for your own company?After 15 years building Help Scout — shaping its culture, defining its values, and growing it into a successful SaaS business — Nick Francis faced that question himself.From the outside, it looked like the job of his dreams. But as the company scaled and took on venture capital, the expectations around growth began to shift. And Nick had to ask himself a question most founders don’t say out loud: Was he still the right leader for Help Scout’s next chapter?In this episode, Chris Savage talks with Nick about navigating that tension — between growth and craft, scale and vision — and how he ultimately chose to step aside when he realized the company needed something different.Links to Learn More: Follow Nick Francis on LinkedInFollow Savage on LinkedInSubscribe to Talking Too Loud on WistiaWatch on YouTubeFollow Talking Too Loud on InstagramFollow Talking Too Loud on TikTokLove what you heard? Leave us a review!On AppleOn Spotify
How do you decide what actually matters in modern marketing — when everything feels fast, fleeting, and automated?Sylvia LePoidevin, CMO at Juno and creator of The Zero to One Marketer newsletter , joins Chris Savage to talk about building marketing from the ground up without getting lost in playbooks, trends, or AI hype.Together, they explore why fear drives so much modern marketing, how teams can build with the buyer in mind, and why the only content breaking through right now is either radically raw or intentionally polished. If you’ve ever felt burnt out on marketing noise and wanted permission to slow down enough to trust your judgment again, this episode’s for you.Links to Learn More: Follow Sylvia on LinkedInFollow Savage on LinkedInSubscribe to Talking Too Loud on WistiaWatch on YouTubeFollow Talking Too Loud on InstagramFollow Talking Too Loud on TikTokLove what you heard? Leave us a review!On AppleOn Spotify
Joe Glover, co-founder of The Marketing Meetup, joins Chris Savage to talk about revenge fuel — the quiet motivation behind many businesses — and how it evolves over time. They explore what actually lasts in marketing, why 90% doesn’t change, and how care, clarity, and culture shape communities and events people want to return to.Links to Learn More: Follow Joe on LinkedInFollow Savage on LinkedIn
We’re going meta today: our video editor Justin joins the show to talk about what we’ve learned taking Talking Too Loud from audio-only to video-first.We get into editing decisions that change the story — reactions, pacing, B-roll, on-screen text, and intros — plus what we’ve learned from clips across TikTok, Instagram, LinkedIn, and YouTube (including why the same clip can perform wildly differently on each platform).If you’re adapting a podcast to video or building for YouTube, this episode is for you.Links to Learn More: Follow Justin on LinkedInFollow Savage on LinkedInSubscribe to Talking Too Loud on WistiaWatch on YouTubeFollow Talking Too Loud on InstagramFollow Talking Too Loud on TikTok
A lot changed in B2B this year — new tools, new formats, and new expectations for how brands show up. In this wrap-up episode, Chris and Sylvie revisit the 2025 Talking Too Loud moments hat sparked debate, rewired assumptions, and stuck with them long after the recording ended, including:What the rise of AI revealed about meaning, taste, and human judgmentWhy fear fades once you “look under the bed”How brand is built through memory, permission, and trust — not tacticsWhy audience understanding beats posting cadence every timeThe danger of random acts of marketing — and how to make better betsWhy decisions (even in B2B) are emotionalThe one storytelling principle that shapes every great narrative: transformationLinks to Learn More:Follow Savage on LinkedInFollow Sylvie on LinkedInSubscribe to Talking Too Loud on WistiaWatch on YouTubeFollow Talking Too Loud on InstagramFollow Talking Too Loud on TikTokLove what you heard? Leave us a review!On AppleOn Spotify
AI is changing creative work faster than teams can adapt — but what does that actually look like from the inside? Storyblocks CEO TJ Leonard joins Chris to break down the real shifts happening in creative workflows, team culture, customer expectations, and the definition of “good” in an AI-accelerated world.In this conversation, they get into:Why we’ve reached a pivot point in creative technologyHow generative AI is reshaping what customers expectWhy output is no longer the bottleneckThe new role of taste and “editorial judgment”How creative teams can navigate uncertainty and move fasterWhere the future of content creation is heading — and who will thriveWhether you’re a creator, marketer, or leading a team inside this shift, this conversation will change how you see the next chapter of creative work.Links to Learn More: Follow TJ Leonard on LinkedInFollow Savage on LinkedInSubscribe to Talking Too Loud on WistiaWatch on YouTubeFollow Talking Too Loud on InstagramFollow Talking Too Loud on TikTokLove what you heard? Leave us a review!On AppleOn Spotify
AI tools like ChatGPT and Perplexity are quietly becoming the place where discovery happens — but there’s a big blind spot most brands haven’t noticed yet: your videos.In this episode, Chris and Sylvie sit down with Ben Ruedlinger (one of Wistia’s earliest employees) and Phill Nottingham (founder of Organic Video and longtime Wistia collaborator) to unpack why most videos are invisible to AI search. They break down what actually happens when an LLM “reads” your website, why traditional embeds and YouTube fall short, and how Wistia’s new LLM-friendly embed codes make video content readable to AI without wrecking your site experience.If you rely on video to explain what you do, attract the right customers, or stand out in your niche, this is an episode you can’t afford to skip.Links to Learn More: Follow Ben Ruedlinger on LinkedInFollow Phill Nottingham on LinkedInFollow Savage on LinkedInSubscribe to Talking Too Loud on WistiaWatch on YouTubeFollow Talking Too Loud on InstagramFollow Talking Too Loud on TikTokLove what you heard? Leave us a review!On AppleOn Spotify
What does it really take to move from marketing chaos to clarity? Emily Kramer — co-founder of MKT1 and startup marketing advisor — joins Chris and Sylvie to talk about how marketers can stop doing “random acts of marketing” and start making smarter, more strategic bets.Together, they unpack how to identify your company’s marketing advantages, why every big initiative should have the potential to be a fund returner, and how to build the kind of marketing team that thrives in the AI era.If you’ve ever wondered whether your marketing has a strategy or is more of a to-do list, this episode is for you.Links to Learn More:Follow Emily Kramer on LinkedInFollow Savage on LinkedInSubscribe to Talking Too Loud on WistiaWatch on YouTubeFollow Talking Too Loud on InstagramFollow Talking Too Loud on TikTokLove what you heard? Leave us a review!On AppleOn Spotify
Can marketers be too data-driven? In this episode of Talking Too Loud, Talia Wolf—founder of GetUplift and creator of the Emotional Targeting framework—joins Chris and Sylvie to explore how emotion drives every decision. They dig into the balance between data and social listening, discuss why every B2B purchase is more emotional than you think, and show how empathy can help brands stand out in the AI era.Links to Learn More:Follow Talia Wolf on LinkedInFollow Savage on LinkedInSubscribe to Talking Too Loud on WistiaWatch on YouTubeFollow Talking Too Loud on InstagramFollow Talking Too Loud on TikTokLove what you heard? Leave us a review!On AppleOn Spotify
What really makes a brand unforgettable? On the latest episode of Talking Too Loud, John Bonini, founder of Content Brands, joins Chris and Sylvie to unpack why creative risks and wacky ideas—like launching a free plan with a parade—can build genuine fandom, and how that fandom becomes the growth lever that sets businesses apart in the age of AI.Links to Learn More:John BoniniFollow Savage on LinkedInSubscribe to Talking Too Loud on WistiaWatch on YouTubeFollow Talking Too Loud on InstagramFollow Talking Too Loud on TikTokLove what you heard? Leave us a review!On AppleOn Spotify
What’s holding B2B companies back from using video for growth? On the latest episode of Talking Too Loud, Ademola Adelakun, founder of A2 Media, joins Chris and Sylvie to break down video misconceptions, how to build a winning strategy, and why putting the customer at the center of your story changes everything.
AI has made it faster, cheaper, and easier than ever to create content. But if everyone can crank out something “decent,” everything starts to look the same — and sameness is boring. On this episode of Talking Too Loud, Mark Schaefer, marketing strategist and author of Audacious: How Humans Win in an AI Marketing World, explains why competence is vulnerable, why boldness is the only real edge, and how brands can double down on what AI can’t fake: trust, emotion, and humanity.Learn more about Mark SchaeferFollow Savage on LinkedInSubscribe to Talking Too Loud on WistiaWatch on YouTubeFollow Talking Too Loud on InstagramFollow Talking Too Loud on TikTokLove what you heard? Leave us a review!On AppleOn Spotify
Most marketers are creating way too much content and getting way too little from it. On the latest episode of Talking Too Loud, Justin Simon, creator of the Distribution First approach, shares how to flip the script: build a system for repurposing, get more out of what you already have, and fight off content burnout. Links to Learn More:Follow Justin Simon on LinkedInFollow Savage on LinkedInSubscribe to Talking Too Loud on WistiaWatch on YouTubeFollow Talking Too Loud on InstagramFollow Talking Too Loud on TikTokLove what you heard? Leave us a review!On AppleOn Spotify
AI is transforming marketing — making alignment between product, marketing, and sales more critical than ever. In this episode of Talking Too Loud, Amplitude CMO Tifenn Dano Kwan shares how she bridges team cultures, drives trust, and uses deadlines to turn the GTM tug-of-war into growth.Links to Learn More:Follow Tifenn Dano Kwan on LinkedInFollow Savage on LinkedInSubscribe to Talking Too Loud on WistiaWatch on YouTubeFollow Talking Too Loud on InstagramFollow Talking Too Loud on TikTokLove what you heard? Leave us a review!On AppleOn Spotify
What does it take to build a product people fall in love with? Superhuman founder Rahul Vohra joins Chris and Sylvie to talk about designing for delight, why speed still matters, and how AI fits into the future of joyful software. Plus: how the Grammarly acquisition opens a new chapter for Superhuman.Links to Learn More:Follow Rahul Vohra on LinkedInFollow Savage on LinkedInSubscribe to Talking Too Loud on WistiaWatch on YouTubeFollow Talking Too Loud on InstagramFollow Talking Too Loud on TikTokLove what you heard? Leave us a review!On AppleOn Spotify
On this episode of Talking Too Loud, Josh Blyskal, AI Strategist at Profound, joins Chris and Sylvie to break down Answer Engine Optimization (AEO), why writing niche blog content still matters, and how brands can get seen (and convert more leads) in an AI-first search world.Links to Learn More:Follow Josh Blyskal on LinkedInFollow Savage on LinkedInSubscribe to Talking Too Loud on WistiaWatch on YouTubeFollow Talking Too Loud on InstagramFollow Talking Too Loud on TikTokLove what you heard? Leave us a review!On AppleOn Spotify
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