Two Geeks and A Marketing Podcast

The one about TV Food Ads, AI Marketing Assistants and the film, Monsters Inc - TG131 00:00:00 IntroductionHere are your hosts, Roger and Pascal.00:02:50 In the NewsA selection of announcements and news releases from the world of marketing and technology that caught our attention.00:15:59 Content SpotlightsROGER: The Food Vibe ShiftWaitrose: https://www.retailgazette.co.uk/blog/2026/02/waitrose-campaign-space/McDonalds: https://creative.salon/articles/work/mcdonald-s-leo-s-uk-all-flavour-no-messPASCAL: Lessons and insights from @RogEdwardsTV https://www.youtube.com/@RogEdwardsTV Celebrating recent milestones and good practices about vlogging.00:36:41 This Week in HistoryOur selection of historical events and anniversaries from the world of science, technology and popular culture.00:43:34 Marketing Tech and AppsROGER: It’s all about AI presentations and where it leaves PowerPoint:Yoodli (The AI Speech Coach): https://yoodli.ai/Prezent - An App that understands visual storytelling. https://www.prezent.ai/PASCAL: It’s all about building your AI marketing assistants:Perplexity.ai https://www.perplexity.ai/ the ultimate research assistants ideal for identifying trends, gathering market intelligence and creating customers personasNotebookLM by Google https://notebooklm.google/ the impressive marketing ideas engine combining extensive chat functionality and up to 9 creativity AI tools: audio overviews, video overviews, mind map, reports, flash cards, quiz, infographic, slide deck, and data table.00:53:57 Film MarketingMONSTERS INC. (2001) Directed by: Pete DocterWritten by: Andrew Stanton and Daniel Gerson,Cast: starring the voices of John Goodman, Billy Crystal, Steve Buscemi, James Coburn, Jennifer Tilly, and Mary Gibbs.Music by: Randy NewmanTagline: In a city of monsters with no humans called Monstropolis there’s a company, called Monsters, Inc. whose employees gather children’s screams to power the city.We look at the challenges Pixar faced as they moved away from the familiar and relatable world of Toy Story and A Bug’s Life. The core premise is a factory that harvests children’s screams; without careful framing, that could read as frightening or off-putting for parents of younger kids. How did the marketing work?About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series.Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of...

The one about ads on ChatGPT, Brand Visibility on AI and The Running Man - TG130 00:00:00 Introduction  Here are your hosts, Roger and Pascal.   00:03:52 In the News  A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:19:33 Content Spotlights  ROGER: OpenAI tipped to launch ads on ChatGPT — and there's already a huge backlash – by Amanda Caswell on Tom’s Guide. https://www.tomsguide.com/ai/openai-tipped-to-launch-ads-on-chatgpt-and-theres-already-a-huge-backlash PASCAL: Google, Microsoft, and Perplexity share tips on how to boost your brand's visibility in AI searches by Lara O'Reilly and Geoff Weiss for Business Insider: https://www.businessinsider.com/top-geo-tips-ai-search-google-microsoft-perplexity-2025-12  00:33:08 This Week in History  Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:40:23 Marketing Tech and Apps ROGER: It’s all about upgrades Google "Nano Banana" Pro (Gemini 2.5 Flash Image): https://gemini.google.com/app Canva Video 2.0 & HTML Email: https://www.canva.com/whats-new PASCAL: It’s all about reclaiming good content marketing habits Buffer https://buffer.com/ The platform has become more than a social media management tool with features such as content ideas board, online collaboration, AI assistance, browser extension, visual calendar and even a start page (let’s not forget a very generous free plan) MeetEdgar https://meetedgar.com/ The perfect platform for marketers with an extensive library of evergreen content. Features include categories, auto-import, AI writing assistant, A/B testing, analytics, integration with Chrome and Canva.  00:50:20 Film Marketing  The Running Man (2025) Director: Edgar Wright Writers: Stephen King, Michael Bacall, Edgar Wright Stars: Glen Powell, Alyssa Benn, Sienna Benn, Josh Brolin, Lee Pace, Jayme Lawson Tagline: A man joins a game show in which contestants, allowed to flee anywhere in the world, are pursued by "hunters" hired to kill them. We look at the marketing of the Running Man and the challenges created by a change of marketing lead at the distributor.  About Two Geeks and A Marketing Podcast    Hosted by the...

#MarketingMadeSimple #SpeakersCorner #FilmMarketing #RogerAndPascal #ExpertQandAWelcome everyone, this your companion to the full video and audio magazine  @twogeeksandamarketingpodcast  Join Roger Edwards  @RogEdwardsTV  and Pascal Fintoni  @PascalFintoni_on_YouTube  as they answer your questions and share practical insights in just 30 minutes!In this episode:👌 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗠𝗮𝗱𝗲 𝗦𝗶𝗺𝗽𝗹𝗲Q: I feel like my blog has become bloated and confusing for our website visitors. Can you suggest a simple way to reset and relaunch our blog section? Roger and Pascal will share why they enjoy blogging so much, the many benefits to individuals and businesses, and their recommended simple steps to review, reset and relaunch your blog section. 🗣️ 𝗦𝗽𝗲𝗮𝗸𝗲𝗿𝘀 𝗖𝗼𝗿𝗻𝗲𝗿Q: I have been told I need a Speaking page on my website, I have never done this before, what should I include?Roger and Pascal share ideas about the key elements of your future speaking page, including simple and clever ways to impress and be helpful to event organisers who will be in touch with you.🍿 𝗙𝗶𝗹𝗺 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗥𝗲𝘃𝗶𝘀𝗶𝘁𝗲𝗱Toy Story (1995)Roger and Pascal have fun looking back at the impact and legacy of the first fully computer-animated feature film released 30 years ago!Produced by Pixar, when it was still a small and relatively unknown company, the film explores universal themes, such as the tension between old and new (Woody vs. Buzz Lightyear), which metaphorically reflects broader societal and technological changes. The film’s marketing and merchandise rollout was not aggressively planned from the start. Pixar was primarily focused on creating the film rather than merchandising or theme park tie-ins. They worked on the Toy Story experience: the storyline, the music, the voices, and the animation of course which was so unique at the time This led to the ‘perfect’ trailer with all the key elements and the right structure across 90 seconds. LESSON: marketers and content creators MUST prioritise storytelling and product quality rather than becoming overly focused on marketing tactics or merchandising from the outset. ⏰ Timestamps0:00 – Introductions & Show Format2:50 – Segment 1: Marketing Made Simple11:05 – Segment 2: Speakers Corner20:25 – Segment 3: Film Marketing Revisited28:40 – Key Takeaways & Final Comments👇 Over to you:Like & subscribe for more expert Q&As and marketing tipsComment below with your questions or topics for future episodesShare this episode with colleagues who want to keep their marketing simple and effective🔗 Useful Links:Watch more episodes: https://youtu.be/cB-f1VSi9Q8Watch the full video magazine: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA? Connect with Pascal Fintoni: https://pascalfintoni.com/ @PascalFintoni_on_YouTube Connect with Roger Edwards: https://rogeredwards.co.uk/services/ @RogEdwardsTV ​

The one about Successful Strategy Sessions, AI changing Brand Visibility and Fright Night - TG129 The one about Successful Strategy Sessions, AI changing Brand Visibility and Fright Night - TG129 00:00:00 Introduction  Here are your hosts, Roger and Pascal.   00:02:44 In the News  A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:15:36 Content Spotlights  ROGER: Why Most Strategy Sessions Fail, and How the Best Ones Get It Right by Dev Patnaik in Forbes: https://www.forbes.com/sites/devpatnaik/2025/10/28/why-most-strategy-sessions-fail-and-how-the-best-ones-get-it-right/ PASCAL: In Graphic Detail: How AI search is changing brand visibility by Sam Bradley for DigiDay.com: https://digiday.com/marketing/in-graphic-detail-how-ai-search-is-changing-brand-visibility 00:32:24 This Week in History  Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:40:41 Marketing Tech and Apps ROGER: It’s all about video tools for business efficiency: Loom: https://www.loom.com/ Vidyard: https://www.vidyard.com/ PASCAL: It’s all about creating ‘real’ marketing campaigns: Pretty Funnels https://www.prettyfunnels.com/ A drag-and-drop funnel builder to help marketers, startups, freelancers and small business teams map, visualise and optimise their digital marketing journeys LucidChart https://www.lucidchart.com/pages combining diagram and flowchart tools for visualising marketing campaigns, funnels, workflows and team processes.  00:47:05 Film Marketing  FRIGHT NIGHT (1985)  Directed by: Tom Holland (Class of 1984, Psycho II, Child’s Play 1988, Thinner 1996)  Written by: Tom Holland  Cast: Roddy McDowall, Amanda Bearse, Chris Sarandon, William Ragsdale, Stephen Geoffreys as Edward "Evil Ed" Thompson We look at the marketing of Fright Night, particularly the debate about the Trailer that the Director felt didn’t represent the film properly. The trailer presented it is a a gory horror movie, when in fact it was also a comedy, drama and teen romance feature. Did they originally miss out on a wider audience because of this mistake? About Two Geeks and A Marketing Podcast    Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.  Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series.   Pascal is a digital marketing veteran, he

Live with Roger and Pascal: Rethinking Website Visitors, Powerpoint for Public Speaking, and the Power of Straplines#MarketingMadeSimple #SpeakersCorner #FilmMarketing #RogerAndPascal #ExpertQandAEver wondered how marketing leaders keep things simple, communicate with impact, and draw inspiration from the world of film? Join Roger Edwards @RogEdwardsTV and Pascal Fintoni @PascalFintoni_on_YouTube for another episode of their live companion show, where they answer your questions and share practical insights in just 30 minutes!In this episode:👌 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗠𝗮𝗱𝗲 𝗦𝗶𝗺𝗽𝗹𝗲Q: What is the best way to rethink your website experience? Roger is inviting Pascal to revisit and recap on the following: The 4 Types of Website Visitors from his book ‘WebProud: The 5-Step Roadmap to Feeling Proud of your Website Again’ Pascal co-authored with Jonny Ross🗣️ 𝗦𝗽𝗲𝗮𝗸𝗲𝗿𝘀 𝗖𝗼𝗿𝗻𝗲𝗿I think I spend too much time on PowerPoint creating my presentation slides, do you have any tips to save time or make less laborious?This is a very common challenge and query from up-and-coming speakers.Roger and Pascal share their own personal approach to planning and designing presentations using Powerpoint, when NOT to use Powerpoint, and why you should always plan for something to go wrong with the tech.🍿 𝗙𝗶𝗹𝗺 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗥𝗲𝘃𝗶𝘀𝗶𝘁𝗲𝗱The Menu (2022)A look back at two clever marketing tactics inspired by the film 'The Menu', the darkly satirical thriller set in the world of exclusive fine dining.1. The Power of Straplines:The film’s marketing leaned heavily on its witty straplines:"Painstakingly Prepared. Brilliant Execution.""A FINE PLACE TO DI(N)E""ONE PERCENTER DI(N)E HERE""MOVIE STARS DI(N)E HERE"2. Inventing Restaurant Review:To build intrigue, the marketing team “leaked” a fake review from a fictional food critic, supposedly invited to the film’s central restaurant, Hawthorn. The review read:“Dining at Hawthorn is an experience unlike any other. The chef’s menu is a masterclass in precision, creativity, and—dare I say—danger. Each course is a revelation, but it’s the final act that truly takes your breath away. Five stars for flavour, one star for survival odds.”These one-liners and imagined restaurant reviews perfectly captured the film’s blend of culinary artistry and sinister suspense, making it instantly memorable.⏰ Timestamps0:00 – Introductions & Show Format2:07 – Segment 1: Marketing Made Simple12:55 – Segment 2: Speakers Corner21:00 – Segment 3: Film Marketing Revisited28:24 – Key Takeaways & Final Comments👇 Over to you:Like & subscribe for more expert Q&As and marketing tipsComment below with your questions or topics for future episodesShare this episode with colleagues who want to keep their marketing simple and effective🔗 Useful Links:Watch more episodes: https://youtu.be/cB-f1VSi9Q8Watch the full video magazine: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA? Connect with Pascal Fintoni: https://pascalfintoni.com/ @PascalFintoni_on_YouTube Connect with Roger Edwards: https://rogeredwards.co.uk/services/ @RogEdwardsTV ​

The one about improving airports, judging awards and the film, The Long Walk - TG128 00:00:00 Introduction  Here are your hosts, Roger and Pascal.   00:05:33 In the News  A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:18:03 Content Spotlights  ROGER: How To Improve Airport Experiences - Rory Sutherland. https://youtu.be/VBfcMdr37Ao?si=q1lTeA03nodfJh5q PASCAL: Insights from the Judging Panels: Reflections from Roger and Pascal on Their Experiences as Award Judges (Protection Review Awards, Tourism Awards) 00:38:25 This Week in History  Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:45:55 Marketing Tech and Apps ROGER: It’s all about video. Look at what DJI have launched whilst we’ve been on summer break: https://store.dji.com/uk DJI Mic 3 DJI Mini 5 Pro Drone DJI Osmo Nano And still to come the Osmo Action 6 with a 1 inch sensor. PASCAL: It’s all about image creation and visual marketing Gemini Image Generator https://gemini.google/overview/image-generation/ Google Nano Banana, lets you turn a single photo into countless new creations. You can even upload multiple images to blend scenes or combine ideas. Night Café Studio https://creator.nightcafe.studio/ for more creative and artistic visuals for your social media posts and blog articles. You can even share your co-creations and earn credits.  00:57:15 Film Marketing  THE LONG WALK (2025)  Director: Francis Lawrence (Constantine (2005) I Am Legend (2007), Water for Elephants (2011), The Hunger Games (2013–present), and the spy thriller Red Sparrow (2018)  Writers: screenplay by JT Mollner, based on the 1979 novel of the same name by Stephen King (under his pseudonym Richard Bachman)  Starring: Cooper Hoffman, David Jonsson, Garrett Wareing, Tut Nyuot, Charlie Plummer, Ben Wang, Roman Griffin Davis, Josh Hamilton, Judy Greer, and Mark Hamill.  Taglines: The task is simple. Walk or die. Often considered impossible to film, Stephen King’s The Long Walk finally comes to the big screen after several failed attempts over several decades. We look at the hard-hitting story, the many marketing posters and trailers and talk about some innovative screening gimmicks. About Two Geeks and A Marketing Podcast    Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.  Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the...

Live with Roger and Pascal: Circle of Simplicity, Signature Talks, and Controlling Rumours#MarketingMadeSimple #SpeakersCorner #FilmMarketing #RogerAndPascal #ExpertQandAEver wondered how marketing leaders keep things simple, communicate with impact, and draw inspiration from the world of film? Join Roger Edwards  @RogEdwardsTV  and Pascal Fintoni  @PascalFintoni_on_YouTube  for another episode of their live companion show, where they answer your questions and share practical insights in just 30 minutes!In this episode:👌 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗠𝗮𝗱𝗲 𝗦𝗶𝗺𝗽𝗹𝗲What is the Circle of Marketing Simplicity? This special request from Pascal turned out to be an impromptu briefing from Roger, and a timely reminder about his 'Offer - Goal - Activity' model from his book 'Cats, Mats and Marketing Plans'.🗣️ 𝗦𝗽𝗲𝗮𝗸𝗲𝗿𝘀 𝗖𝗼𝗿𝗻𝗲𝗿I heard that as a speaker you need to have a signature talk, what is it and how do you create that signature talk?This is the very question that a delegate asked Pascal at a recent conversation.Roger and Pascal explore the meaning and definition of 'signature talk' and share their personal advice including whether you should be thinking in terms of 'signature segments'.🍿 𝗙𝗶𝗹𝗺 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗥𝗲𝘃𝗶𝘀𝗶𝘁𝗲𝗱A look back at two ingenious marketing tactics used to “Star Wars: The Empire Strikes Back”, the sequel that celebrated its 45 anniversary this year.1. The teaser trailer for "The Empire Strikes Back" was filled with nostalgia, featuring Harrison Ford's voiceover in the style of 1950s radio serials and TV shows that inspired George Lucas.2. The marketing team cleverly used rumours and misinformation in magazines to protect the film's biggest secret (you know which one!). They published an article in Starburst Magazine that mixed true plot points with false information, such as "Luke killing Han Solo" or "the Millennium Falcon getting zapped into a time warp." ⏰ Timestamps0:00 – Introductions & Show Format2:30 – Segment 1: Marketing Made Simple13:30 – Segment 2: Speakers Corner21:10 – Segment 3: Film Marketing Revisited29:27 – Key Takeaways & Final Comments👇 Over to you:Like & subscribe for more expert Q&As and marketing tipsComment below with your questions or topics for future episodesShare this episode with colleagues who want to keep their marketing simple and effective🔗 Useful Links:Watch more episodes: https://youtu.be/cB-f1VSi9Q8Watch the full video magazine: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA? Connect with Pascal Fintoni: https://pascalfintoni.com/ @PascalFintoni_on_YouTube Connect with Roger Edwards: https://rogeredwards.co.uk/services/ @RogEdwardsTV ​

The one about Storytelling vs Bullet Points, Back to the Future at 40 and the film, 28 Years Later - TG127  00:00:00 Introduction  Here are your hosts, Roger and Pascal.    00:003:36 In the News  A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:16:35 Content Spotlights  ROGER: The film wouldn’t even be made today’: the story behind Back to the Future at 40 by David Smith, Guardian Newspaper: https://www.theguardian.com/film/2025/jul/03/back-to-the-future-at-40 PASCAL: Why Storytelling Beats Bullet Points and Facts Every Time by Andrea Olson and edited by Micah Zimmerman: https://www.entrepreneur.com/starting-a-business/how-to-get-people-to-remember-and-repeat-your/493166 00: 32:56 This Week in History  Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:43:23 Marketing Tech and Apps ROGER: It’s all about AI Marketing Strategy: Most AI tools have been built to churn out content quickly (tactics) rather than help you think and plan (strategy). Here’s two with a strategy focus. Miro (with AI Assist): https://miro.com/ai/ StratApp: https://www.producthunt.com/products/stratappOut of the box, ChatGPT pushes you into tactics. But you can force it to stay strategic. For example: “Act as a marketing strategist. Help me define my target customer segments, brand positioning, and key goals before suggesting any tactics.”  PASCAL: It’s all about getting serious with AI for Marketing: Google AI Studio https://aistudio.google.com/live use the Share Screen function and have in-depth conversations about your marketing plan, workflows and content strategies. Prompt: Ideal Customer Profile – use this prompt to begin a detailed conversation about your ideal customer and create a series of profiles and avatars: I need your help to write a detailed customer profile or persona. Acting as my expert marketing and sales consultant, can you please remind me how to structure a customer profile or persona for b2b/b2c? 00:54:00 Film Marketing  28 YEARS LATER (2025) Directed by: Danny Boyle   Written by: Alex Garland  Cast: Aaron Taylor-Johnson, Jodie Comer and Ralph Fiennes were cast to star,[36] with Jack O'Connell  Music by: Young Fathers, Scottish progressive hip hop group formed in Edinburgh in 2008.  Tagline: What will humanity become?  Time didn't heal anything. In 28 days, it began. In 28 weeks, it spread. In 28 years, it evolved. We discuss the rather basic but striking marketing campaign for the film and Pascal enthuses about the Premier Event he attended in Newcastle UK. A big shout out to https://www.youtube.com/a...

The one about Simplicity Lessons from Scientific Speeches, Highlights from Google I/O 2025 and Mission: Impossible Final Reckoning - TG126 00:00:00 Introduction  Here are your hosts, Roger and Pascal.   00:03:05 In the News  A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:18:23 Content Spotlights  ROGER: Why Clarity Is The Real Superpower in Scientific Public Speaking by Chiara Alzati, Forbes: https://www.forbes.com/councils/forbescoachescouncil/2025/05/29/why-clarity-is-the-real-superpower-in-scientific-public-speaking/ PASCAL: Google I/O 2025 Conference – Reactions and Recommendations by Pascal Fintoni Full Keynote: https://www.youtube.com/live/o8NiE3XMPrM  10 Mins Recap: https://youtu.be/LxvErFkBXPk 00:36:42 This Week in History  Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:49:07 Marketing Tech and Apps ROGER: It’s all about memberships for YouTube creators – YouTube takes 30%: Patreon: https://www.patreon.com/home 5-12% Buy Me a Coffee: https://buymeacoffee.com/ 5% Ko-Fi: https://ko-fi.com/ 5% PASCAL: It’s all about recent tech updates Headliner TL;DL  https://play.headliner.app/tldl creates AI-powered podcast summaries. Pick the episodes, set your timeframe, & get a custom 'podcast' blending real clips with smart narration. Here is a test for episode 125 of our podcast show: https://play.headliner.app/tldl/cmbakupfx000c07oxoq9p0ooq  NotebookLM https://notebooklm.google/ you can create mind maps in addition to the FAQs, briefing notes and audio summaries.  00:59:36 Film Marketing  MISSION: IMPOSSIBLE – FINAL RECKONING (2025) Director: Christopher McQuarrie Writers: Bruce Geller, Erik Jendresen, Christopher McQuarrie Stars: Tom Cruise, Hayley Atwell, Ving Rhames, Simon Pegg, Esai Morales, Henry Czerny Taglines: “Every choice, every mission, has all led to this.” “I need you to trust me one last time.” We look at the marketing campaign for the last Mission: Impossible film, surprisingly low on digital and fancy tactics, but high on old-school personal appearances and classic PR strategies. With a big surprise from Tom Cruise for UK fans! About Two Geeks and A Marketing Podcast    Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest...

The one about GWR’s Famous 5 Campaign, What AI says about you and The Imitation Game - TG125 00:00:00 Introduction  Here are your hosts, Roger and Pascal.   00:02:52 In the News  A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:15:33 Content Spotlights  ROGER: Why It Works: Why the Famous Five did a jolly clever job for GWR by Richard Shotton for Marketing Week: https://www.marketingweek.com/why-it-works-famous-five-gwr/ PASCAL: What AI says about you when you’re not in the room by  Muhammad Zulhusni for Marketing Tech News: https://www.marketingtechnews.net/news/what-ai-says-about-you-when-youre-not-in-the-room/  00:35:51 This Week in History  Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:43:43 Marketing Tech and Apps ROGER: It’s all about earphones: Starts with a rant. What are the best earbuds? https://www.cnet.com/tech/mobile/best-wireless-earbuds/ Sony WF-1000XM5 Technics EAH-AZ100 Apple AirPods Pro 2 (USB-C) PASCAL: It’s all about building authority and relevancy: https://sparktoro.com/ your digital market research assistant – find out what your customers visit, read, watch, listen-to, and follow https://buzzsumo.com/ your content ideas engine – find out the most popular content in any niche, from viral trends to timeless classics  00:53:11 Film Marketing  THE IMITATION GAME (2014)  Directed by: by Morten Tyldum (Headhunters (2011) The Imitation Game (2014) Passengers (2016) Written by: Graham Moore, based on the 1983 biography Alan Turing: The Enigma by Andrew Hodges  Cast: Benedict Cumberbatch, Keira Knightley, Matthew Goode, Rory Kinnear, Charles Dance, and Mark Strong  Music by: Alexandre Desplat  Tagline: The true enigma was the man who cracked the code The Imitation Game was considered an independent production with a mere 14 million dollars budget. We look at the ‘festival run or circuit’ which was at the heart of the film marketing campaign.  About Two Geeks and A Marketing Podcast    Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.  Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series.   Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of...

Live with Roger and Pascal - Episode 2: Rethinking Social Media, Authority, and Storytelling#MarketingMadeSimple #SpeakersCorner #FilmMarketing #RogerAndPascal #ExpertQandAEver wondered how marketing leaders keep things simple, communicate with impact, and draw inspiration from the world of film? Join Roger Edwards  @RogEdwardsTV  and Pascal Fintoni  @PascalFintoni_on_YouTube  for Episode 2 of their live companion show, where they answer your questions and share practical insights in just 30 minutes!In this episode:👌 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗠𝗮𝗱𝗲 𝗦𝗶𝗺𝗽𝗹𝗲The realities and future of social media marketing: Is it time to regroup and rethink your approach for 2025?Hear Roger and Pascal’s honest take on the current state of social media marketing and why it’s time to refocus and set realistic expectations for your team and your results.🗣️ 𝗦𝗽𝗲𝗮𝗸𝗲𝗿𝘀 𝗖𝗼𝗿𝗻𝗲𝗿How having a book can elevate your public speaking career and establish your authority even in a digital world.Learn how to use speaking and book authorship to build credibility, authority, and new opportunities in your professional journey, with practical advice on writing and publishing your own book.🍿 𝗙𝗶𝗹𝗺 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗥𝗲𝘃𝗶𝘀𝗶𝘁𝗲𝗱The marketing genius behind “Death on the Nile” (2022) and what businesses can learn from Hollywood’s approach to visual storytelling.Discover how character-driven visuals and team showcases can help you stand out in any industry.⏰ Timestamps0:00 – Introductions & Show Format3:29 – Segment 1: Marketing Made Simple14:29 – Segment 2: Speakers Corner24:22 – Segment 3: Film Marketing Revisited29:37 – Key Takeaways & Final Comments👇 Over to you:Like & subscribe for more expert Q&As and marketing tipsComment below with your questions or topics for future episodesShare this episode with colleagues who want to keep their marketing simple and effective🔗 Useful Links:Watch more episodes: https://youtu.be/cB-f1VSi9Q8Watch the full video magazine: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA? Connect with Pascal Fintoni: https://pascalfintoni.com/@PascalFintoni_on_YouTube  Connect with Roger Edwards: https://rogeredwards.co.uk/services/@RogEdwardsTV ​

The one about brands in saturated markets, why people change and the film, Black Bag - TG124  00:00:00 Introduction  Here are your hosts, Roger and Pascal.   00:04:12 In the News  A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:22:22 Content Spotlights  ROGER: 5 Strategies to Make Your Brand Unforgettable In a Saturated Market by John Hall at Inc: https://www.inc.com/john-hall/5-strategies-to-make-your-brand-unforgettable-in-a-saturated-market/91172672 PASCAL: 4 Reasons People Change by Dr. John C. Maxwell https://www.youtube.com/shorts/v2j2W_e2UZ8  00:38:57 This Week in History  Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:49:20 Marketing Tech and Apps ROGER: It’s all about moving away from Adobe – one year on. Davinci Resolve: https://www.blackmagicdesign.com/uk/products/davinciresolve Photopea: https://www.photopea.com/ Audacity: https://www.audacityteam.org/ PASCAL: It’s all about better vertical videos Canva https://www.canva.com/templates/?group=social-media new and impressive vertical video templates for reels, stories and LinkedIn messages Etsy https://www.etsy.com/uk/market/video_templates a surprising option but you will be amazed by all the templates carefully crafted by creators out there! 00:58:02 Film Marketing  Black Bag (2025) When intelligence agent Kathryn Woodhouse is suspected of betraying the nation, her husband - also a legendary agent - faces the ultimate test of whether to be loyal to his marriage, or his country. Director: Steven Soderbergh Writer: David Koepp Stars: Michael Fassbender, Gustaf Skarsgård, Cate Blanchett, Tom Burke, Marisa Abela, Regé-Jean Page, Naomie Harris  Taglines:  It takes a spy to hunt a spy. Espionage is deadly. Marriage can be deadlier. A world of espionage. A marriage of spies. We look at why the marketing was almost nonexistent for this film and what we might have doe if we’d been in charge. About Two Geeks and A Marketing Podcast    Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.  Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video...

The one about AI Slop, B2B Content Marketing Strategies and the film, Crimson Tide - TG123  00:00:00 Introduction  Here are your hosts, Roger and Pascal.   00:02:39 In the News  A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:16:05 Content Spotlights  ROGER: AI slop is taking over the internet and I've had enough of it by Becca Caddy, TechRadar: https://www.techradar.com/computing/artificial-intelligence/ai-slop-is-taking-over-the-internet-and-ive-had-enough-of-it PASCAL: B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2025 by Stephanie Stahl managing director of Informa Connect’s martech group for Content Marketing Institute: https://contentmarketinginstitute.com/articles/b2b-content-marketing-trends-research/  00:31.20 This Week in History  Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:39:03 Marketing Tech and Apps ROGER: It’s all about alternatives to PowerPoint particularly for online presentations: Put a Word Cloud in your presentation with Mintimeter: https://www.mentimeter.com/en-US/work/stage-presentations Another interactive alternative: https://slidone.com/ PASCAL: It’s all about practising visual storytelling this year Find stunning royalty-free footage and motion graphics: https://www.freepik.com/videos Find the best royalty free videos and footage for your design: https://www.vecteezy.com/free-videos  Microsoft have (re)launched their own video editor: https://clipchamp.com/en/   00:46.22 Film Marketing  CRIMSON TIDE (1995)  Directed by: Tony Scott and produced by Don Simpson and Jerry Bruckheimer.  Written by: Michael Schiffer, Richard P. Henrick  Cast: Denzel Washington, Gene Hackman, George Dzundza, Viggo Mortensen, James Gandolfini, Matt Craven  Music by: Hans Zimmer (using a blend of orchestra, choir, and synthesizer sounds)  Tagline: One man was trained to follow orders... and another had the courage to question them. We look at the film marketing challenges for Crimson Tide – including fending off comparisons to Crimson Tide and Das Boot and from being labelled Top Gun Underwater.  About Two Geeks and A Marketing Podcast    Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.  Roger is a marketing speaker and consultant who’s spent his...

The one about AI Assistants, YouTube Milestones and the film, Pink Floyd The Wall - TG122  00:00:00 Introduction  Here are your hosts, Roger and Pascal.   00:02:44 In the News  A selection of announcements and news releases from the world of marketing and technology that caught our attention.  00:16:31 Content Spotlights  ROGER: One-Minute Time Machine - The Short Film that (probably) helped Rick & Morty win an Emmy: https://youtu.be/CXhnPLMIET0?si=lLCymEPs7ha3dn8i PASCAL: Celebrating Roger’s YouTube Channel reaching 10k Subscribers: https://www.youtube.com/@RogEdwardsTV 00:37:05 This Week in History  Our selection of historical events and anniversaries from the world of science, technology and popular culture.  00:45:29 Marketing Tech and Apps ROGER: It’s all about VPN  Best VPN Service for 2025: https://www.cnet.com/tech/services-and-software/best-vpn/  PASCAL: It’s all about building a team of AI assistants:  NotebookLM by Google: https://notebooklm.google/ add your website url and generate an interactive audio summary and critique of your current content strategy and website user experience.  Adobe Acrobat AI Assistant https://www.adobe.com/uk/ai/overview.html access one-click generative summaries and ask your document questions to get quick answers linked to sources in the pdf.  00:57:33 Film Marketing  Pink Floyd The Wall (1982)  Director: Alan Parker  Writers: Roger Waters  Starring: Bob Geldof, Christine Hargreaves, James Laurenson, Eleanor David, Kevin McKeon, Bob Hoskins  Taglines:  A confined but troubled rock star descends into madness in the midst of his physical and social isolation from everyone. We look at the marketing of this dark and surreal 1980s musical film. Did confusion over whether this was just a rock concert film rather than a music driven story make it less successful that it should have been? About Two Geeks and A Marketing Podcast    Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.  Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series.   Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online campaigns faster.  Every week we'll bring you the following segments.  In the News.  Content Spotlight  This Week in History Marketing Tech and Apps Film Marketing  Please subscribe and leave comments...

Live with Roger and Pascal - Episode 1: P for Product, Public Speaking and Precious!Welcome to our companion show to Two Geeks and a Marketing Podcast recorded live and streamed on social media networks.We're delighted to present our brand new three segments:04:42 Marketing Made Simple 14:36 Speakers Corner 21:41 Film Marketing RevisitedIn this episode, Roger Edwards and Pascal Fintoni answer the following questions:1️⃣ What happened to the Marketing Mix, and how can marketers collaborate more with product teams?2️⃣ How do you start a career in public speaking, and how can you quickly develop your unique voice?3️⃣ And 20 years on, what are the marketing lessons from Peter Jackson and The Lord of Rings trilogy?Tune in to discover how to reconnect with the Product of the Marketing Mix, the power of passion in becoming a captivating public speaker, and don't miss their marketing masterclass from Middle-earth!Please subscribe and leave comments and suggestions in the usual places. Roger and Pascal--Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA? Pascal Fintoni: https://pascalfintoni.com/ Roger Edwards: https://rogeredwards.co.uk/services/

The one about AI and Trust, The P for Product and Salem’s Lot - TG121  00:00:00 Introduction  Here are your hosts, Roger and Pascal.   00:03:09 In the News  A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:14:48 Content Spotlights  ROGER: Product is the P all marketers should strive to influence by Mark Ritson in Marketing Week: https://www.marketingweek.com/product-marketers-influence/  PASCAL: Customers don’t trust AI, and the rift might be hurting business by Kristen Doerer, Editor at Marketing Dive https://www.marketingdive.com/news/customers-dont-trust-ai-hurt-business/727206   00:30:37 This Week in History  Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:36:44 Marketing Tech and Apps ROGER: It’s all about cameras and drones. DJI Neo Drone. https://store.dji.com/uk/product/dji-neo Insta360 Link 2 Webcam: https://store.insta360.com/product/link-2 PASCAL: It’s all about using AI for better FAQs NotebookLM by Google https://notebooklm.google.com/ automatically generates summaries. ChatPDF https://www.chatpdf.com/ practise superior content curation using this AI-powered assistant that can read PDFs and answer your questions in any language.  EXTRA: Meta AI https://www.meta.ai/ and check out the full overview at https://ai.meta.com Is this the biggest rival to the popular ChatGPT?  00:45:54 Film Marketing  SALEM’S LOT (2024) Directed by: Gary Dauberman (It Part 1 and 2) Written by: Gary Dauberman Cast: Lewis Pullman as Ben Mears, Makenzie Leigh as Susan Norton, Pilou Asbæk as Richard Straker, Alexander Ward as Kurt Barlow and Alfre Woodard as Dr. Cody Music by: Nathan Barr and Lisbeth Scott Tagline: Be Careful What You Invite Inside. Much delayed, this adaptation of Stephen King’s famous novel was rush released after a very short marketing campaign. We ask whether the film live up to the reputation of the original 1979 adaptation and what they could have done better in the marketing campaign.  About Two Geeks and A Marketing Podcast    Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.  Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and...

The one about why music is getting worse, how to close sales and “Presumed Innocent” - TG120  00:00:00 Introduction  Here are your hosts, Roger and Pascal.   00:04:45 In the News  A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:18:52 Content Spotlights  ROGER: The Real Reason Why Music Is Getting Worse by Rick Beato: https://youtu.be/1bZ0OSEViyo?si=h30HXCOLLdI0qVIY PASCAL: Closing a Sale: Best Practices for Finalizing Deals by Shopify Team for Shopify Official Blog https://www.shopify.com/blog/closing-a-sale  00:39:21 This Week in History  Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:47:36 Marketing Tech and Apps ROGER: It’s all about AI for professional speakers: Sound more confident and become powerful public speakers: https://orai.com/ (and check other non-AI alternatives such as and Public Speaking Pal) Or maybe just go along to a meeting of https://www.toastmasters.org/ PASCAL: It’s all about superior content curation using AI Chat PDF https://www.chatpdf.com/ the AI-powered assistant that can read PDFs and answer your questions in any language. Pop AI https://www.popai.pro/ a powerful AI tool that allows you to chat with separate documents and convert everything into a presentation Bonus – Still not sure? Try uploading a pdf document to perplexity.ai to practice chatting about reports, news releases, etc.  00:56:29 Film Marketing   Presumed Innocent (1990)   Director; Alan J. Pakula Writers: Scott Turow, Frank Pierson, Alan J. Pakula Stars: Harrison Ford, Raul Julia, Greta Scacchi, Brian Dennehy, As a lawyer investigates the murder of a colleague, he finds himself more connected to the crime than anyone else. Taglines:  Sometimes it's dangerous to presume. Attraction. Desire. Deception. Murder. No one is ever completely innocent. Some people would kill for love. A new TV series version starring Jake Gyllenhaal has just been released in 2024 on Apple TV. We look at the marketing of the original film and the reactions to the TV remake in comparison. About Two Geeks and A Marketing Podcast    Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.  Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series.   Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of...

The one about MVEs replacing MVPs, AI Test Kitchen and “Flight of the Phoenix” - TG119  00:00:00 Introduction  Here are your hosts, Roger and Pascal.   00:03:20 In the News  A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:15:27 Content Spotlights  ROGER: Stop Doing These 3 Things on social media, says Gary Vaynerchuk by Jason Feifer in Entrepreneur: https://www.entrepreneur.com/science-technology/stop-doing-these-3-things-on-social-media-says-gary/474702 PASCAL: MVP is Over. You Need to Think About MVE. by Pete Sena for Medium.com https://ehandbook.com/mvp-is-over-you-need-to-think-about-mve-5a87bc7ca2ef  00:32:40 This Week in History  Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:40:22 Marketing Tech and Apps ROGER: It’s all about in-depth research: R Discovery: https://apps.apple.com/in/app/r-discovery-academic-research/id1508182175 Consensus App: https://consensus.app/ PASCAL: It’s all about honing your AI briefing skills AI Test Kitchen by Google https://aitestkitchen.withgoogle.com/ try out the MusicFX and ImageFX online tools to learn how to describe and brief your future AI assistants. Word Hero https://wordhero.co/ an AI-powered writing tool to create high-quality content with ease thanks to templates, forms and ideas for your next content series. 00:50:53 Film Marketing  Flight of the Phoenix (2004) Directed by: John Moore (Behind Enemy Lines 2001) Written by: Lukas Heller (1965 Screenplay), Scott Frank, Edward Burns Cast: Dennis Quaid, Giovanni Ribisi, Tyrese Gibson, Miranda Otto, Tony Curran, and Hugh Laurie.  Music by: Marco Beltrami Based on the 1964 novel The Flight of the Phoenix, by Elleston Trevor, about a group of people who survive an aircraft crash in a desert and must build a new aircraft out of the old one to escape. Tagline: If They Stand Together, They Stand a...

The one about Expert Public Speaking Tips, Google Conference Highlights and “The Descent” - TG118 00:00:00 Introduction  Here are your hosts, Roger and Pascal.   00:03:23 In the News  A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:20:55 Content Spotlights  ROGER: 10 Best Public Speaking Hacks That Experts Use by Abby Reinhard on BestLifeOnline: https://bestlifeonline.com/public-speaking-hacks/ PASCAL: Google I/O 2024 Conference – Highlights and Key Takeaways https://io.google/2024/explore/ https://www.youtube.com/watch?v=XEzRZ35urlk 00:41:51 This Week in History  Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:47:34 Marketing Tech and Apps ROGER: It’s all about video production and AI Insta360 X4: https://petapixel.com/2024/04/16/insta360s-new-flagship-x4-camera-delivers-8k-360-degree-video/ Adobe Premiere Pro AI Features Coming Soon: https://www.digitalcameraworld.com/news/adobes-generative-ai-in-premiere-pro-looks-like-a-total-game-changer-for-video-editing PASCAL: It’s all about trying out new AI assistants for content repurposing Snipcast.io https://snipcast.io/ your AI assistant to summarise the content of your favourite podcast episodes NoteGPT.io https://notegpt.io/ your AI assistant for YouTube videos and articles summaries 00:58:15 Film Marketing  The DESCENT (2005) Directed by: Neil Marshall Written by: Neil Marshall Cast: Shauna Macdonald, Natalie Mendoza, Alex Reid, Saskia Mulder, MyAnna Buring and lots of monsters. A caving expedition goes horribly wrong, as the explorers become trapped and ultimately pursued by a strange breed of predators. We look at the marketing of this acclaimed British horror movie. Did you know: the posters for the film appeared on the sides of buses during the 2005 London terrorist bombings necessitating a complete rethink of the campaign.  About Two Geeks and A Marketing Podcast    Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.  Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series.   Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you...

The one about B2B vs B2C marketing, Odeon’s Search Strategy and “The Day After Tomorrow” - TG117  00:00:00 Introduction  Here are your hosts, Roger and Pascal.   00:03:05 In the News  A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:11:56 Content Spotlights  ROGER: Is this applicable to B2B marketing? Please stop asking by Mark Ritson in Marketing Week: https://www.marketingweek.com/ritson-applicable-b2b-marketing/  PASCAL: Premier performance: How ODEON revamped its Search strategy for a new era of marketing by Pippa Ward Senior Marketing Manager, U.K. and Ireland at Odeon Cinemas Group for Think With Google: https://www.thinkwithgoogle.com/intl/en-emea/marketing-strategies/search/ai-powered-search-strategy-odeon/  00:26:54 This Week in History  Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:34:13 Marketing Tech and Apps ROGER: It’s all about summer travelling... Best flights and hotels – Skyscanner: https://www.skyscanner.net/mobile.html Best Newcomer – Couch Surfer: https://about.couchsurfing.com/about/mobile/ PASCAL: It’s all about updates from our favourite platforms: Zoom Workplace: Zoom has updated and upgraded the user interface for paid accounts, excited about the Wallpaper customisation https://zoom.us/download  Captivate.fm: our podcast hosting platform has launched a YouTube video embed on Captivate Sites and Captivate Podcast Player https://help.captivate.fm/en/articles/3045914-captivate-feature-releases-changelog  00:43:37 Film Marketing   THE DAY AFTER TOMORROW (2004) Director: Roland Emmerich Writers: Roland Emmerich, Jeffrey Nachmanoff Starring: Dennis Quaid, Jake Gyllenhaal, Sela Ward, Emmy Rossum, and Ian Holm Music by: Harald...