The Business Of Strength Podcast

On this Episode of the Business of Strength Podcast, Dan Goodman answers YOUR questions. 1. Budgeting for gyms.2. How to solve sales roadblocks for newer coaches.3. What marketing to focus on at the start of the year4. How to run a challenge without forfeiting your training principles.Our next live event is Trainer School January 23rd - Sign up Here: https://trainerschool.businessofstrength.comA special thanks to our sponsors!!Turnkey Coach: https://turnkey.coach/business-of-strength/Naamly: https://www.naamly.comSimmons Media: https://simmonsmedia.coIgnite Entrepreneurs: https://ignite-entrepreneurs.com

Join Coach Joe Strong and Dan Goodman as they recap the powerful Underground Strength Con 3.0 event. In this episode, they dive into unforgettable moments, insightful lessons from top industry speakers, and behind-the-scenes stories on growing a gym business. Discover the value of live events for networking, building community, and real mentorship. Hear how partnerships with platforms like Turnkey Coach are shaping the future of coaching. Plus, get inspired by the real-life success stories of gym owners who turned passion into profit and find out how to join upcoming high-impact fitness business events.Be sure to check out our podcast sponsor:https://turnkey.coach/business-of-strength/

This week, Dan sits down with newly appointed BOS coach and gym owner Tony Smith, who’s up 20% this year in a time when most gyms are flat or down.They talk about what really drove that growth, how simplifying, not adding helped him scale, and the leadership lessons that came with it.Topics covered:What fueled 20% growth in a flat marketHow focusing on “better,” not “more,” changed everythingShifting from doing everything to leading everythingThe message for owners still grinding for tractionHow coaching inside BOS reshaped his perspective on businessIf you’re a gym owner looking to grow, simplify, and lead with more clarity—this one’s for you.REGISTER FOR UNDERGROUND STRENGTH CON 3.0https://undergroundstrengthcon.com/CHECK OUT OUR SPONSORShttps://turnkey.coach/business-of-strength/https://www.naamly.com/

In this episode of the Business of Strength Podcast, we sit down with Eric Pullman, founder of BreakThrough. Eric has been investing in his own education since he was 20 years old and has built a reputation for putting more money back into his growth, learning, and development than just about anyone in the industry. His discipline in both training and business makes him a voice worth listening to for any coach serious about building a career.We cover:Why investing in education early changed the trajectory of his careerThe ROI of continuous learning (and when it didn’t pay off)How discipline in training carries over to business successThe toughest business lesson he’s faced and how he overcame itWhat’s next for BreakThrough in the coming 12–18 monthsHis best advice to coaches trying to turn their passion into a professionConnect with Eric:IG:@ Eric.pullman_IG: @breakthroughperformanceli CHECK OUT OUR PARTNER: https://turnkey.coach/business-of-strength/REGISTER FOR UNDERGROUND STRENGTH CON HERE: https://undergroundstrengthcon.com

In this episode Adam breaks down what we are currently working on at Varsity House as it pertains to product development and attrition. In a service based business there are 5 keys to reducing friction, getting results, and mitigating attrition: Defining our Training Ideology Messaging Externally to Members Training process and data presentation Customer experience Removing friction Don’t forget on November 15th and 16th the Underground Strength Con 3.0 is here! You can register with the following link: https://undergroundstrengthcon.com/Check out our partners at TurnKey Coach: https://turnkey.coach/business-of-strength/

Unlock the secret to lasting gym success! In this episode, we dive into the “silent killer” of the fitness industry—client attrition. Learn why retaining members is more important than chasing new leads, discover a proven five-step retention playbook, and get actionable strategies to strengthen your fitness community, boost member loyalty, and build a gym business you love.Join us at Underground Strength Con 3.0 for two days of world-class coaching, business systems, networking, and fun! Click the link below to lock in your spot.https://undergroundstrengthcon.com

We are back with another POWERFUL episode of the BOS podcast. Join Coach Joe Strong and Dan Goodman today as they sit down to teach you how you can build a 7-figure gym…A special thanks to our partner, TurnKey Coach. Check them out herehttps://turnkey.coach/business-of-strength/Get your tickets to the next BOS event, Underground Strength Con 3.0, at the link below.https://undergroundstrengthcon.com/

Join us as we sit down with Andrew Jackson from Turnkey Coach to explore how their innovative platform is changing the fitness industry. Discover insights on building strong business partnerships, delivering exceptional hospitality, and using technology to boost efficiency and client connection. Whether you’re a gym owner, coach, or fitness enthusiast, this episode offers valuable lessons on elevating your business and client experience.Check out the Turnkey Coach website here! https://turnkey.coach/business-of-strength/

We are back with another POWERFUL episode of the BOS podcast. Join Coach Joe Strong today as he sits down with Mike Lisi, owner of RAF Strength & Fitness, NXT4 Life Training, and Ignite Entrepreneurs…Mike shares his journey of scaling from a single gym to multiple successful locations. Learn the secrets of building a thriving fitness business that runs without constant owner intervention. You don’t want to miss this one.IGNITE: https://ignite-entrepreneurs.comReady to transform your gym? Grab your ticket now to the annual BOS retreat at bosretreat.com

On today’s episode Dan shares a simple lesson learned from a high-end restaurant and how it applies directly to running your gym.Too many owners overlook the little details, the way clients are greeted, the consistency of service, the presentation of the product. But those are exactly the things that separate the “good” gyms from the great ones.If a restaurant can deliver a consistent, elevated experience night after night, why can’t we do the same in our gyms?I’ll unpack how this mindset shift can improve retention, elevate your client experience, and help you build a brand people can’t stop talking about.Hope you enjoy the show! P.S. Our annual gym business retreat is SEPTEMBER 18/19 in sunny Scottsdale, AZ.Secure your spot here: https://bosretreat.com

Coach Joe Strong shares practical strategies for gym owners to master time management, boost productivity, and prioritize business growth. Tune in for actionable tips and insights from industry leaders!Don't forget - Sept 18th and 19th at the Canopy hotel in Scottsdale AZ we are hosting our annual 2 Day BOS Retreat. This years theme is all about coaching development. Interns to All Stars. Link here to register: https://bosretreat.com/

There is a big difference in being a leader and an operator. Leadership boils down to 3 components. 1. Organizational Leadership 2. Operational Leadership 3. Behavior Leadership Adam breaks down each of these in detail on today's episode. Dont forget - Sept 18th and 19th at the Canopy hotel in Scottsdale AZ we are hosting our annual 2 Day BOS Retreat. This years theme is all about coaching development. Interns to All Stars. Link here to register:https://bosretreat.com

Dan Goodman and Joe Riggio are standout figures in the fitness industry, each bringing unique strengths to their partnership at Varsity House, a prominent gym brand they've developed together. Dan began his career at the front desk of Parisi Speed School at 16 and quickly ascended the ranks, eventually partnering with Joe in 2009 to establish Varsity House. Known for his strategic vision in business development and financial management, Dan has become a trusted advisor to gym owners globally through their consulting venture, The Business of Strength. Joe Riggio started Varsity House in 2006 from an unused loading dock, driven by a lifelong passion for fitness that began when he was twelve. With a master’s degree in Biology and nearly two decades as an Adjunct Anatomy & Physiology Professor at Montclair State University, Joe's scientific approach has not only propelled Varsity House to a 20,000 sq/ft facility but also helped numerous athletes and local adults enhance their fitness. As a dedicated family man and avid outdoorsman residing in River Vale, New Jersey, Joe is passionate about expanding their brand and assisting other gym owners in achieving business success through innovative training and business strategies. Together, Dan and Joe are steering Varsity House towards a future of expansion, aiming to open ten new semi-private training facilities in the next five years. Varsity House Gym IG: https://www.instagram.com/varsityhouse/ (https://www.instagram.com/varsityhouse/)Save $250 at the Business of Strength Retreat 2025(CODE: Elite250): https://bosretreat.com/ (https://bosretreat.com/)

Coach Joe Strong, Dan Goodman, and Adam Menner break down the three biggest employee hurdles gym owners face when scaling their businesses. They share leadership strategies, tips for building a strong team, and the importance of clarity around core values, mission, and business economics. Join us in this year's annual BOS retreat in Scottsdale AZ!⁠https://bosretreat.com/

In this episode, Joe Pearson of The Strength Feed shares his journey from struggling gym owner to building a thriving fitness business in Raleigh, North Carolina. Joe and host Coach Joe Strong discuss the challenges of clarifying a gym’s mission, restructuring staff roles, and implementing effective marketing strategies. Get practical tips on staff roles, marketing, and creating a winning gym culture!Join us in this year's annual BOS retreat in Scottsdale AZ!//bosretreat.com/

In this episode, Coach Joe Strong talks with Noam from TS Fitness about scaling a gym business, building a strong team, and the keys to successful leadership. Get practical tips and real-world insights for gym owners looking to grow and thrive.Join us in this year's annual BOS retreat in Scottsdale AZ!https://bosretreat.com/

In today’s episode, Coach Joe sits down with Joel Tellier from Stay Gold Gym about how he turned a struggling business into a thriving, inclusive fitness community. Joel shares his journey—overcoming challenges, building a solid team, and the pivotal lessons that helped his gym rise above the rest. This episode is a must-listen for fitness entrepreneurs and anyone passionate about business growth, leadership, and creating impact.Join us in this year's annual BOS retreat in Scottsdale AZ!https://bosretreat.com/

In this episode, Dan sits down with Scott Carpenter, author of High Ticket for Affiliate Gyms, multiple unit gym owner and founder of The Profit Lifestyle. Scott has made a living turning his gyms into profit centers with high ticket sales and now he’s teaching others exactly how to do the same! Scott shares hard-earned lessons from building his own gyms, the systems that actually move the needle, and how to stop winging it and start building the gym of your dreams. He is also part of the very special lineup at this year's annual BOS retreat in Scottsdale AZ.  For all listeners of the show you can use CODE: Carpenter250This will save you $250 on the event!Click here to come join us in the desert on September 18th and 19th

Join Joe Riggio and Dan Goodman as they discuss the blueprint for creating an exceptional training experience. They break down how to transform basic service into true hospitality, develop a professional team, and build a gym culture that keeps clients coming back. Packed with practical tips from their own business journey and recent visit to Elite FTS, this episode is your guide to leveling up your fitness business.Join us for the Business of Strength Retreat!⁠https://bosretreat.com⁠Visit our website and schedule a FREE strategy call with the Business of Strength here: ⁠⁠⁠https://businessofstrength.com⁠⁠⁠This is the Business of Strength!

In this episode, Adam Menner reveals the game-changing lessons he learned during a private 48-hour mastermind with Jesse Itzler. Through intense physical challenges and intimate conversations, he uncovers 10 transformative insights for entrepreneurs, focusing on personal growth, leadership, and thinking bigger. Adam shares how stepping out of your comfort zone can unlock unprecedented opportunities and reshape your business mindset.Visit our website and schedule a FREE strategy call with the Business of Strength here: ⁠⁠https://businessofstrength.com⁠⁠This is the Business of Strength!