Claim OwnershipProfit First for Real Estate Investors with David Richter
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Real estate investors work hard, make great money, and still feel broke, but it’s not your fault. Without a simple system, cash slips through the cracks and every next deal feels like a lifeline instead of a step toward freedom.
That’s why David Richter, author of Profit First for Real Estate Investors with a foreword by Profit First founder Mike Michalowicz, created this podcast to reveal how real investors flipped the script and started paying themselves first. Each episode shares honest stories from investors who used Profit First to eliminate stress, build stability, and reclaim their lives.
If you’re ready to stop surviving and start thriving, this is where your financial clarity begins.
293 Episodes
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If your flip isn’t profitable before you buy it, it won’t magically become profitable later. In this episode, I break down one of the biggest mistakes real estate investors make—buying deals with margins that are simply too thin. I share lessons from my early days working in a high-volume real estate investing company where we were doing dozens of deals a month but still getting burned by projects that didn’t have enough profitability built in. We talk about how to reverse-engineer your pro...
Sign up for our event at: https://simplecfo.com/john-morey In this episode of the Profit First for Real Estate Investing podcast, I sit down with real estate investor and community leader John Morey to talk about one of the most common—but least discussed—problems in real estate businesses: cash flow chaos. John shares how implementing the Profit First system completely changed how he manages money in his business, giving him clarity, structure, and something many entrepreneurs desperately n...
You can’t forecast cash flow if you’re just guessing. In this episode, I break down why so many real estate investors and business owners operate on what I call the “hope and pray” plan—hoping enough deals close and praying there’s money left over at the end of the month. I walk through what cash-flow forecasting actually means for a real estate business that’s running multiple deals at once. We talk about why forecasting doesn’t have to be complicated, how reserves change the way you make ...
In this episode of the Profit First for Real Estate Investing podcast, I sit down with Shannon O’Neill, fractional COO and operations expert at Let’s Grow COO. Shannon and I dive into one of the most overlooked pain points in growing a real estate business: the loneliness and pressure at the top—and the even more invisible pressure on the second-in-command. We unpack what it really looks like to move from being an operator inside your business to actually leading it. Shannon shares how trac...
Your business is not too small for Profit First—you’re just used to chaos. In this episode, I break down exactly how to set up the five foundational bank accounts that bring clarity, control, and confidence to your real estate investing business. If you’ve ever felt like you’re living deal to deal instead of building real wealth, this is your starting point. I walk you through the simple, practical setup of the Income Account and what I call the “Golden Trio” — Profit, Owner’s Compensation,...
In this episode of the Profit First for Real Estate Investing podcast, I sit down with Cody Hofhine—entrepreneur, former co-owner of Wholesaling Inc., and founder of Joe Homebuyer—to talk about what really drives long-term success in business. Cody shares his journey from struggling insurance agent making $19,000 a year to building and selling a national real estate education company, and the identity crisis that followed. We dive into personal development, leadership, and why your business...
If you’re not paying yourself a real salary, you don’t own a business—you own a job. In this episode, I break down one of the biggest mistakes I see business owners make: building a company that pays everyone except themselves. We talk about why so many entrepreneurs struggle to pay themselves (even after reading all the right books), why revenue doesn’t automatically create owner income, and how to implement a simple system that makes paying yourself automatic. I walk you through exactly h...
In this episode of the Profit First for Real Estate Investing podcast, I sit down with the legendary Lou Brown—real estate investor, educator, and creative financing pioneer with over 40 years in the business. Lou shares how he’s completed over 1,000 transactions without ever qualifying for a bank loan and how everyday investors can do the same. We dive into creative acquisition strategies, the power of seller financing, and why professionalism and credibility win more deals than just offer...
Dirty books cost you way more than clean books ever will—and in this episode, I explain exactly why. I see so many business owners avoid cleaning up their books because of cost or inconvenience, without realizing how much confusion, stress, and lost money messy books actually create. In this episode, I break down what “dirty books” really look like, how they silently hurt your business, and how you can realistically transition from messy to clean books in about 90 days. We talk about why cl...
In this episode of the Profit First for Real Estate Investing podcast, I sit down with Carter Lane from Unified Wealth to talk about one of the most overlooked tools in a real estate investor’s financial toolkit: the self-directed IRA. Carter breaks down how business owners and investors can take control of their retirement funds, invest in what they know (like real estate), and build long-term, tax-advantaged wealth. We dive into how the traditional retirement model is failing most America...
If you don’t have cash reserves in your business, you’re one bad month away from everything falling apart—and I don’t want that for you. In this episode, I break down why cash reserves are the foundation of financial stability and how a lack of reserves quietly destroys otherwise good businesses. I share a real story of an investor who was doing meaningful work, growing fast, and still ended up having to shut everything down because cash wasn’t under control. We talk about why reserves aren...
Book your FREE financial discovery call at ProfitREI.com In this episode of the Profit First for Real Estate Investing podcast, I sit down with Leon Barnes—real estate investor, coach, and long-time leader at Collective Genius. Leon shares his journey from sports journalism and corporate sales into building a 65+ door portfolio in Kansas—all while working full-time and growing alongside a strong investing community. We talk about what it really takes to build wealth slowly and intentionally...
If your revenue is growing but your profit isn’t, your business isn’t scaling—it’s sinking. In this episode, I break down why “growth at all costs” is one of the most dangerous mindsets for business owners and how I learned that lesson the hard way while scaling a high-volume real estate company. I walk through why revenue alone doesn’t create freedom, how hiring, systems, and expansion can quietly kill your margins, and what it actually takes to grow profitably. We talk about building prof...
In this episode of the Profit First for Real Estate Investing podcast, I sit down with Jordan Mederich, founder of Revatto, to explore how mastering retention and reducing churn can massively increase your business value—especially if you’re eyeing an exit. Jordan’s journey from performing magic tricks to building and selling businesses with recurring revenue is anything but ordinary. We talk about what real estate investors can learn from subscription businesses and how landlords can build t...
You could be losing money right now—not because you’re not making enough, but because the wrong financial seat is filled in your business. In this episode, I break down what a fractional CFO actually does and why relying only on a bookkeeper or CPA can quietly hold you back from real financial freedom. I explain the key differences between compliance and leadership, why growing businesses are often too big not to have a CFO but too small for a full-time one, and how a fractional CFO helps y...
In this episode, I sit down with business attorney Chris Johnsen, who brings a refreshingly honest take on when investors really need legal help—and when they don’t. With a background in real estate, litigation, and corporate counsel, Chris knows firsthand how legal blind spots can cost you big. But he also gets the hustle. He’s not here to sell legal services you don’t need—he’s here to help you think like a business owner. We dive into when to engage a lawyer (hint: not always day one), w...
Wholesaling and buy-and-hold are not the same business—so why do so many investors track them the same way? In this episode, I break down how money actually flows differently between wholesaling, fix-and-flip, and buy-and-hold strategies, and why lumping everything into one set of numbers can quietly destroy your profits. I walk through real examples of investors unknowingly using rental cash flow to prop up losing wholesale or flip operations, the legal and financial risks of mixing strate...
In this episode, I sit down with Aaron Letzeiser, co-founder of OB Insurance, to talk about one of the most overlooked (and overpaid) areas in real estate investing—insurance. If you’ve ever felt frustrated by rising premiums, confusing policies, or slow claims, this episode will be a game-changer. Aaron shares why insurance is getting more expensive (especially in markets like Florida and Texas), what most investors get wrong about their coverage, and how OB is changing the way real estate...
If you can’t instantly see your numbers, you’re not really running a business—you’re rolling the dice. In this episode, I break down why so many real estate investors and entrepreneurs feel constant financial pressure even when deals are closing and money is coming in. I walk through what true financial clarity actually looks like, why tracking the right numbers matters more than tracking all the numbers, and how cash-flow forecasting can help you make smarter decisions before problems show...
In this episode of the Profit First for Real Estate Investing podcast, I sit down with Dave Dupuis, one-half of the dynamic duo behind Investor Mel & Dave. Dave shares how he and his wife Mel built a thriving real estate business—owning over 250 units across five countries—without ever using joint venture partners. From his early days as a firefighter to scaling their portfolio through creative financing, Dave unpacks the mindset shifts, systems, and strategies that helped them achieve fi...
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