The Scalable Freedom Show

Today I’m going to share the top 6 biz takeaways from 2021 to help you scale into 2022. These are a mix of things that I have learned this year and from my clients, along with past experiences I’ve had in my four years of business.First off, I’ll share 3 key takeaways I’ve learned from my business that I know you’ll find really useful. I have adopted and understood that the more spaciousness I create, the better my business runs. I can do this by continuing to grow my business and not having to work 40 hour work weeks. I’ll run you through how I’ve managed to achieve this in a way that still allows for abundance. I’ll talk about how making a million is a game of consistency over intensity. The consistency around showing up, building my audience, focusing on offers, and honing my craft. The day-to-day tasks in my business helped me to get here, it wasn’t just one big publicity deal. The third significant learning I made was my business doesn’t thrive under pressure. The more pressure I create, the more things start to suffer. I’ll then share with you 3 more concepts I’ve learned through my clients. This valuable list includes less is more, expectations ruin everything, and fostering a love of marketing with strategy and mindset. You’ll learn how to scale your business into 2022 to create amazing results. You can apply this list immediately to build a sustainable, successful, soul led and enjoyable business. LINKS:Previous podcasts mentioned: My new 17 Hour Work Week - Shine Online with Ellie Swift | Podcast on SpotifyThe Value Ladder Explained - Shine Online with Ellie Swift | Podcast on SpotifyWebsite:      https://www.ellieswift.com/Instagram:      @elliehswiftFacebook Group:   www.facebook.com/groups/shineonsocialellieswift/

Running a virtual team comes with its own unique set of challenges, but when you get it right, the results can be truly rewarding. I had a really inspiring conversation on this topic with Emma Campbell recently and I'm so excited to share this conversation with you. Emma Campbell is a performance and culture coach with over 12 years experience in leadership and culture, a background in HR, and qualifications in performance, coaching, psychology, and business. For more than a decade, she has coached leaders of six, seven and eight figure startups to expand their mindsets, uplevel their leaders and scale their teams.One thing Emma and I completely agreed on is that strong relationships remain the foundation of everything, even in virtual spaces. Whether you're working with virtual assistants, online business managers, or a full remote team, creating an environment where people feel safe, seen, and appreciated isn't optional—it's essential. Emma really emphasised how clearly defined values are vital for creating positive team culture—it's not enough to just have them written down somewhere, you need to embody those values in your daily interactions.Our conversation highlighted the necessity of robust communication and having the courage to provide feedback in real time. So many challenges arise when difficult conversations get avoided, which only leads to misunderstandings that could have been prevented altogether. Creating psychological safety—where team members feel comfortable speaking up and sharing their thoughts honestly—is what separates high-performing teams from the rest. At Swift Ventures, we rely heavily on asynchronous communication in Slack to keep everyone connected without drowning in unnecessary meetings.Throughout our conversation, Emma and I both agreed that embracing vulnerability is critical for effective leadership, especially in virtual settings. Sharing our human side—not just our strengths—builds a solid foundation of trust that you simply can't fake. By focusing on genuine relationships, clear values, honest communication, and vulnerable leadership, you can cultivate teams that don't just perform well, but actually thrive.Connect with Emma Campbell:Website: https://www.emmacampbell.com.au/Instagram: https://www.instagram.com/emma_lou_campbellThe Purposeful CEO Podcast Connect with Ellie: Doors are NOW OPEN for The Mastermind Model ellieswift.com/model Apply for the Scalable Freedom Mastermind hereFREE Private Podcast “Inside a 7-Figure Mastermind Business” hereWebsite:      https://www.ellieswift.com/Instagram:   @elliehswiftFacebook Group:    www.facebook.com/groups/shineonsocialellieswift/

Quick cash launches are everywhere right now. Launch a program, make some money, then quietly shut it down a few months later when it becomes too much to handle. Fresh off my own exciting launch, I heard the story of a fellow entrepreneur who launched a mastermind purely for quick cash, only to close it soon after because it felt overwhelming and unsustainable. Today, we’re exploring why this approach is actually making running your business unnecessarily hard.I break down why building with a 'quick cash' mindset without considering long-term viability often leads to burnout and a cycle of starting and stopping that leaves you exhausted. We explore the fundamental mindset shift required to view your programs as long-term assets rather than temporary financial solutions, including how to anchor into your vision and consider how your offers fit into your overall business model. I also share why proper planning, clear targets and thinking big are essential for creating offers that thrive sustainably over time.The episode covers how to build with the future in mind, focusing on client retention and lifetime value rather than just the initial sale. We’ll talk about the importance of alignment between what you're offering and where you want your business to go, and how to transform what's often a quick fix into a cornerstone of your business that provides both stability and freedom. The goal is creating something that feels seamless, saves you time and supports your clients without unnecessary strain on you.Connect with Ellie: Doors are NOW OPEN for The Mastermind Model ellieswift.com/model  Apply for the Scalable Freedom Mastermind hereFREE Private Podcast “Inside a 7-Figure Mastermind Business” hereWebsite:         https://www.ellieswift.com/Instagram:     @elliehswiftFacebook Group:     www.facebook.com/groups/shineonsocialellieswift/

If you've been feeling burnt out from one-to-one work, struggling to scale your current mastermind, or wondering if there's a better way to create predictable revenue without working around the clock, this conversation is exactly what you need. With September's fresh-start energy and Q4 approaching, it's the perfect time to explore whether joining the Mastermind Model program could be your next strategic move.In this episode, I break down why the Mastermind Model is so resilient in today's shifting coaching landscape, especially as AI handles more basic client needs and lead costs continue climbing. The beauty of a well-crafted mastermind is that you don't need thousands of followers—you can lead a group of 30 passionate people and generate over $50K monthly, and it's happening for clients every day. I share insights from working with over 200 business owners in the Mastermind Model program, from complete beginners to established players, all making the shift from reactive to proactive business building.We'll cover what you actually get when you commit to this program, including the step-by-step frameworks, systems and strategy to create something uniquely yours that sells itself and keeps clients coming back. I also explore The Mastermind Society community and the support system that comes with making this transition. Most importantly, I help you get crystal clear on whether this model is right for you—because whether that's an enthusiastic "yes" or a confident "not for me," both decisions are powerful and will guide your next strategic move.The Mastermind Model ResultsConnect with Ellie: Doors are NOW OPEN for The Mastermind Model ellieswift.com/model  Apply for the Scalable Freedom Mastermind hereFREE Private Podcast “Inside a 7-Figure Mastermind Business” hereWebsite:         https://www.ellieswift.com/Instagram:     @elliehswiftFacebook Group:     www.facebook.com/groups/shineonsocialellieswift/

I'm bringing back your absolute favourite guest, Nivek Harrison, for a special 2 part series. Niv is our incredible online business manager and longtime co-coach here at Swift Ventures and we're peeling back the curtains on how we co-coach in the Scalable Freedom Mastermind, what it practically looks like behind the scenes and how we work together to serve our clients in the best possible way. Niv and I have completely different skillsets which makes our dynamic really special and something that I absolutely cherish. If you've been curious about adding a co-coach to your mastermind or wondering how the dynamics actually play out behind the scenes, this conversation is for you.We talk about the foundation of successful co-coaching, which starts with values alignment paired with complementary strengths. I share why you don't want a carbon copy of yourself as a co-coach and how different perspectives actually serve your clients better. We explore the crucial role of trust in co-coaching relationships and why giving your co-coach freedom to anchor into their leadership creates the safe, supportive environment clients crave. The conversation also covers how to handle disagreements constructively, removing ego from the equation to focus on what's best for the business and clients. We address the common concern of "what if my perfect co-coach leaves?" and discuss how to integrate their expertise without making them the cornerstone your mastermind depends on.Key Takeaways from This Episode:• Find a co-coach with complementary strengths, not someone who's a carbon copy of you • Trust is the foundation—give your co-coach freedom to lead in their expertise • Handle disagreements with clear communication and remove ego from the situation • Always come back to what's best for the business and client, even if personal opinions differ • Integrate co-coach expertise as enhancement, not as the core foundation of your mastermind • Your mastermind must be able to thrive even if your co-coach moves on • Stay actively present as the lead coach to maintain the integrity of the client experience • Robust systems and documentation are essential for seamless co-coaching collaborationIf you're considering adding co-coaching to your mastermind or wondering how to make the dynamics work effectively, remember that it starts with finding someone whose strengths complement yours and whose values align with your mission. When you get that foundation right, the magic that unfolds will benefit everyone involved. Make sure you stay tuned for Part 2 next week.Connect with Nivek Harrison:Instagram: https://www.instagram.com/thevirtualchapter/Podcast: Effortless Online SystemsConnect with Ellie: Sign up for my FREE 3 day training Build, Fill & Scale a Mastermind hereApply for the Scalable Freedom Mastermind hereFREE Private Podcast “Inside a 7-Figure Mastermind Business” hereWebsite:         https://www.ellieswift.com/Instagram:     @elliehswiftFacebook Group:     www.facebook.com/groups/shineonsocialellieswift/

A few months ago, I received a DM that absolutely made my day. The message was from an incredible human named Sophie Griffiths and I couldn’t wait to have her on the podcast to share her story.Sophie bought the Mastermind Model course in 2024 and has since turned her business around to bring in consistent $16k months with an 85% retention rate. Even more incredible, the business brings her joy and has completely changed her whole family dynamic for the better.With just a few thousand followers on social media, Sophie’s story proves you don't need a massive audience to build something extraordinary, just the right strategy and genuine commitment to serving your people well.Sophie's path wasn't linear, and honestly, that's what makes her story so relatable. Starting from post-redundancy uncertainty while on maternity leave, she explored everything from social media management to membership programs, constantly searching for what would be both profitable and fulfilling.Despite hitting financial milestones, she felt like something was missing. The loneliness of working in ads management without the rich human connection she craved left her questioning her approach. Sure, she'd built a successful business on paper, but it wasn't lighting her up the way she'd hoped.This realisation led her to a crucial turning point. She longed for a business model that integrated her love for community with her strategic expertise. That's when she discovered the Mastermind Model—and everything changed.Connect with Sophie Griffiths:Website: https://sophiegriffiths.co/Instagram: https://www.instagram.com/sophiegriffithscoPodcast: Lion Hearted CEOConnect with Ellie: Sign up for my FREE 3 day training Build, Fill & Scale a Mastermind hereApply for the Scalable Freedom Mastermind hereFREE Private Podcast “Inside a 7-Figure Mastermind Business” hereWebsite:         https://www.ellieswift.com/Instagram:     @elliehswiftFacebook Group:     www.facebook.com/groups/shineonsocialellieswift/

In this episode, I'm joined by Sora Schilling, a certified life coach and mastermind mentor who's done something incredible—she's built her entire business strategy around masterminds, and the results speak for themselves. Sora guides visionary individuals ready to build businesses that are as sustainable as they are spacious, and what caught my attention is how she's managed to create soul-nourishing success without the typical hustle and burnout we're all too familiar with. We dive into the mastermind-first strategy that's gaining real traction as a sustainable business model.Sora shares how she made a decision that goes against conventional wisdom—instead of diversifying her offers, she simplified everything around masterminds, prioritising ease, balance and intention over exhaustion. We explore the core identity shifts that opened doors to opportunities she hadn't imagined and how stepping fully into her power attracted clients who are genuine doers, not just dreamers. Her approach proves the undeniable impact of a well-curated mastermind where everyone's potential gets uplifted together and results compound for everyone involved.This conversation covers Sora's refreshingly simple yet powerful strategy for building thriving mastermind communities based on trust, mutual respect and meaningful interactions between all members. We discuss her philosophy that growth isn't just about increasing revenue but about evolving within ourselves and inspiring clients to find their next level. Sora's mastermind-centric business model is proof of what's possible when you align strategy with heart, and she shares insights on how simplifying around such a powerful offer can change everything—not just for your bottom line, but for the impact you're able to create.Connect with Sora:Website: https://soraschilling.com/ Instagram: @devotedwayPodcast: Sacred Strategy Substack: https://devotedway.substack.com/ Connect with Ellie: Apply for the Scalable Freedom Mastermind hereFREE Private Podcast “Inside a 7-Figure Mastermind Business” hereWebsite:         https://www.ellieswift.com/Instagram:     @elliehswiftFacebook Group:     www.facebook.com/groups/shineonsocialellieswift/

In this episode, I'm peeling back the curtain on some of the biggest blunders I made during my first year of running masterminds. It's taken me a few years to gather the courage to share these stories, but here we are, embracing vulnerability for the sake of growth. If you're thinking of starting or scaling your mastermind, this could be exactly the insight you need to avoid some costly mistakes that I learnt the hard way.I walk through three major mistakes that shaped how I run masterminds today, starting with the classic over-delivery trap that left my clients feeling overwhelmed rather than supported. We explore what happens when you let the wrong people join your mastermind—those with major red flags who can affect the entire collective vibe—and why trusting your selection process is crucial for protecting the experience you've created. I also dive into my early days of trying to be a jack of all trades, promising to solve every business challenge under the sun, and how this actually disempowered both my clients and myself.We'll cover the lessons I've learnt about focusing on deliverables that genuinely move the needle, the importance of saying no when your gut tells you someone isn't the right fit and why sticking to your expertise while referring clients elsewhere when needed is actually liberating. These stumbles taught me that growth stems not just from successes but also from our failures, and I'm sharing these stories so you can build a mastermind that truly thrives from day one!If you’re curious to learn more about how I’ve refined my Mastermind model, don’t miss out on my new private podcast series. It’s packed with behind-the-scenes stories, strategies, and, yes, even more personal blunders—all waiting for you at ellieswift.com/private. Join me as we dive deeper into what truly makes a Mastermind thrive!Connect with Ellie: Apply for the Swiftmind Scaled Mastermind (the ONLY chance to be coached by me in 2025): https://ellieswift.com/mastermind Website:      https://www.ellieswift.com/Instagram:   @elliehswiftFacebook Group:    www.facebook.com/groups/shineonsocialellieswift/

In this episode, I tackle the question that's probably been swirling around in your mind: should you start a mastermind in your business? If you've been hearing those familiar voices of self-doubt whispering that you're not quite ready, this episode is for you. I'm offering some real talk and practical insights on exactly how to know when your business is mastermind-ready, anchoring into logic and evidence to help silence those limiting thoughts.I walk you through five specific ways to gauge whether your business is ready for this next step, starting with having proof of concept and why a packed schedule of one-to-one clients might actually be the perfect foundation for group work. We explore why you don't need a massive audience to launch successfully—it's all about the warmth and engagement within your community, not the numbers. I also dive into the importance of believing in the power of groups and how running groups is a totally learnable skill, even if you're feeling nervous about it.We'll cover how a mastermind fits into your existing business model as part of your value ladder, and why generating recurring revenue through fewer high-value clients can be an elegant solution to financial stability while doing transformational work. Whether you're currently running one-to-ones or have a membership model, I share how a mastermind can seamlessly bridge or elevate your service offerings. By the end, you'll have clarity on whether you're ready to take this step or what you need to work on next in your business journey.For those considering this path, I have some exciting free resources and offers rolling out soon, so stay tuned. Meanwhile, feel free to jump onto my waitlist at ellieswift.com/model for an incredible offer on my Mastermind Model programme. Connect with Ellie: Apply for the Swiftmind Scaled Mastermind (the ONLY chance to be coached by me in 2025): https://ellieswift.com/mastermind Website:         https://www.ellieswift.com/Instagram:     @elliehswiftFacebook Group:     www.facebook.com/groups/shineonsocialellieswift/

In this episode, I dive into a conversation I have constantly with clients that doesn't get nearly enough airtime in our industry—the art of actually delivering exceptional group programs and masterminds. While we see endless content about launching and selling these experiences, there's surprisingly little discussion about how to serve your clients incredibly well once they're inside. Today I'm addressing something I'm seeing more and more: the "no structure, just Voxer" model that's being touted as a great way to run masterminds, and why this approach might actually be failing your clients.We’ll explore the shift away from structure that's happened over the past couple of years, moving towards proximity-focused models where clients get access to experts without much formal guidance. The truth is, while proximity sounds appealing, many clients end up feeling lost without a clear roadmap, leading to decision fatigue and that dreaded feeling of being stuck on implementation.I break down why structure is essential for transformation and share what a hybrid model looks like that blends the best of both worlds—community spirit with essential structure that gives clients a safety net. From kickstart curriculums to clear support paths and tailored success plans, I walk you through practical examples of how to create containers that truly serve your clients. This isn't about copying what I do—it's about designing your mastermind with your ideal client at its heart and building something that supports the transformation they're actually after.Connect with Ellie: Apply for the Swiftmind Scaled Mastermind (the ONLY chance to be coached by me in 2025): https://ellieswift.com/mastermind Website:      https://www.ellieswift.com/Instagram:   @elliehswiftFacebook Group:    www.facebook.com/groups/shineonsocialellieswift/

In this episode, I'm coming to you fresh off household sickness—one of those brutal rounds where everyone was unwell and you're juggling a sick baby alongside everything else. But here's what I've learnt: there's always an ascension on the other side of challenging seasons. Today I'm sharing the five essential things I've mastered to maintain $50-100K months during my first year as a mama. These insights aren't just about motherhood—they're about sustaining high-performing business operations when life throws you massive changes and you're still running everything yourself.I dive into the real strategies that have kept my business humming while navigating the biggest personal transformation of my life. From learning not to mess with what's already working to finding your groove in a completely new season, these are lessons from the trenches of balancing high-level business performance with new motherhood. I cover everything from embracing your support squad to keeping personal stuff from messing with your business headspace, especially during hormone-driven postpartum moments. I also share how discipline paired with flexibility became my secret weapon for maintaining standards while adapting to a little one dictating my schedule. Whether you're going through your own major life transition or want to future-proof your business, these insights prove that major life changes don't spell disaster for your business—they show just how resilient and adaptive you can truly be.LINKSApply for the Swiftmind Scaled Mastermind (the ONLY chance to be coached by me in 2025): https://ellieswift.com/mastermind Website:         https://www.ellieswift.com/Instagram:     @elliehswiftFacebook Group:     www.facebook.com/groups/shineonsocialellieswift/

Today, I’m taking you through one of the most fundamental marketing principles that never goes out of style—getting hyper-specific with the problems you're solving in your business. When business isn't quite popping off like we envisioned, it's time to go back to basics, and this is where so many entrepreneurs get it wrong. Our brains try to convince us that bigger, broader problems will attract more clients, but the truth is that offers fail to convert when they're too vague or general. People don't pay for nice-sounding concepts like "helping creatives grow their business"—they pay to have real, down-to-earth problems solved.I break down what makes a problem truly hyper-specific and why it matters so much for your business success. I also share real examples from my own clients, including one who's tackling fear around raising prices and another helping newly diagnosed ADHD individuals find their ground, showing you exactly how pinpointing these issues can transform your messaging and results.This episode includes practical before-and-after examples that demonstrate the power of precise messaging, from transforming "I help women build businesses they love" into something that actually speaks to a specific audience with a tangible problem and solution. So, join me as we uncover how to help your hyper-specific ideal client solve their hyper-specific problem – with that magic, hyper-specific solution!Connect with Ellie: Apply for the Swiftmind Scaled Mastermind (the ONLY chance to be coached by me in 2025): https://ellieswift.com/mastermind Website:         https://www.ellieswift.com/Instagram:     @elliehswiftFacebook Group:     www.facebook.com/groups/shineonsocialellieswift/

In this episode, I’m opening up about navigating the beautiful complexity of life as a new mother in my mid-thirties while running a business during significant market shifts. If you're feeling the weight of constant flux—whether from macro factors like AI advancements and market changes or personal challenges like caring for children or aging parents—you'll understand why grounding principles have become my anchor. I share how living by design rather than default has transformed my approach to both business and motherhood.I’m taking you through the 7 principles that are most resonant for me right now, starting with the reality of trade-offs as a working mum and why knowing your boundaries is essential for maintaining sanity and energy. We explore the mindset shift that comes with accepting that business isn't meant to be easy, the power of intentional daily habits and how staying connected to your deeper purpose acts as an anchor when life feels chaotic. I also dive into finding beauty in the building process rather than rushing to the finish line, and why your response to challenges matters more than the challenges themselves.We wrap up with a reminder about the power of authenticity and why being yourself is your greatest competitive advantage. I share practical insights on how these principles show up in my daily life, from weekly boundary reviews to simple breathing exercises that set the tone for intentional days. My hope is that you can take what feels true for you and leave the rest, using these insights to help you lead with energy and inspiration while truly loving your life amidst whatever season you're experiencing.Connect with Ellie: Apply for the Swiftmind Scaled Mastermind (the ONLY chance to be coached by me in 2025): https://ellieswift.com/mastermind Website:         https://www.ellieswift.com/Instagram:     @elliehswiftFacebook Group:     www.facebook.com/groups/shineonsocialellieswift/

We know that things constantly shift in the online space, and it often makes me wonder what I’d do differently in business if I were starting with all the insights I have now. As someone who understands the juggling act of scaling while staying true to what lights your soul on fire, I'm breaking down six game-changing strategies that have transformed not only my own business but the incredible results my clients are achieving. I walk you through the foundational elements that separate six and seven-figure businesses from the rest: nailing your niche and signature framework, creating consistent content across both long-form and short-form platforms and finding the perfect balance between organic relationship-building and paid marketing strategies. We also explore how embracing systems, team support and AI can become your secret weapons for scaling without burning out, plus why cultivating a rock-solid mindset is absolutely crucial for making those big leaps in business.We wrap up with my thoughts on the power of focus in a world designed to distract us, including practical strategies for structuring your days around deep work sessions and protecting your energy from endless trends and shiny objects. If you're hitting that exciting $100K mark or pushing past multi-six figures and ready to soar even higher, I'd love to have you join me in my Scalable Freedom Mastermind, where strategy meets soulful connection with bespoke support every step of the way. Head over to ellieswift.com/mastermind to jump on the waitlist and let's make 2025 your breakthrough year!Connect with Ellie: Apply for the Swiftmind Scaled Mastermind (the ONLY chance to be coached by me in 2025): https://ellieswift.com/mastermind Website:      https://www.ellieswift.com/Instagram:   @elliehswiftFacebook Group:    www.facebook.com/groups/shineonsocialellieswift/

In this episode, I'm sharing why I've brought a weekly newsletter back into my business strategy and why it deserves the spotlight in your marketing mix. With email being 40 times more likely to convert than social media, newsletters offer something social platforms can't—direct access to your audience without algorithm interference. I share why I've fallen back in love with long-form writing and how newsletters give me the space to dig deeper than social media catchphrases, offering genuine, heartfelt advice that feels like a chat with your bestie over coffee.I walk you through my approach to crafting each newsletter, starting with whatever story or theme has been on my mind that week, then weaving in mindset, marketing and strategy insights alongside personal anecdotes and tried-and-tested strategies. This isn't about mass-production content—it's heartfelt communication that deepens relationships with each email. I also share the early data from our renewed newsletter journey, including solid open rates and one specific trick that's working well: resending emails to unopened recipients 24 hours later with a fresh subject line.If you're thinking about launching or refreshing your newsletter, I share my practical approach: scribble down ideas as they come, draw inspiration from what you love to read, tell your stories authentically and keep your creation process manageable and genuine. I've found such joy in returning to long-form writing, and if you want to join me on this journey, you can sign up at ellieswift.com/ceomoves or just drop me a "moves" on Instagram for fresh content delivered to your inbox every week.Happy writing!LINKS:Newsletter signup: www.ellieswift.com/ceomoves Connect with Ellie: Apply for the Swiftmind Scaled Mastermind (the ONLY chance to be coached by me in 2025): https://ellieswift.com/mastermind Website:         https://www.ellieswift.com/Instagram:     @elliehswiftFacebook Group:     www.facebook.com/groups/shineonsocialellieswift/

"I am really in awe of how well everything functions within this business. It's not chaotic in any capacity."This was the message I received from my newest team member and I can tell you, that lack of chaos she feels is very, very intentional. Running a business without physical walls comes with its own set of challenges. The absence of spontaneous coffee chats and in-person energy means we need to be even more deliberate about how we create structure and connection. Today, I'm sharing my top leadership and team tips that have transformed Swift Ventures from a potentially chaotic virtual space into what my team member called a "beautifully well-oiled business."Intention Over ChaosEvery Sunday night, I set aside 30 minutes to map out the week ahead. This isn't just about listing tasks – it's about creating mental space to lead from the front foot rather than constantly playing catch-up.A calm business is a regulated business. Think about how you show up as a leader. Are you bringing steady, grounded energy or frantic, reactive vibes? The difference ripples through your entire team. Systems on SystemsHearing someone describe my business as "well-oiled" brings me genuine joy. Not because I'm obsessed with perfection, but because those systems represent freedom – both for me, my team and my clients.Every process in our business lives in Asana, creating a backbone that supports our creativity rather than stifling it. From content creation to client onboarding, we have systems for everything. This doesn’t mean we are rigid, but more that our systems provide a framework that allows us to evolve and grow.The Art of Virtual ConnectionAs a leader, everything comes back to me. So when something goes wrong in my business, I don’t point the finger and blame. I’ve been very intentional to create a culture where we ask the question, “ what do we need to do here so that this doesn't happen again?”Our Slack channels have become our virtual hallways – spaces where ideas flow, celebrations happen, and yes, sometimes silly GIFs are shared. With a team working in three different time zones, we rely heavily on really clear communication through Slack so that everyone knows exactly what is happening.Embracing Mistakes With GraceA business that functions well is one where people don't arrive feeling dysregulated or fearful of making mistakes. We hold high standards at Swift Ventures, but we pair them with high support.When someone messes up – including me – we follow a simple approach: apologise, own it, call it out, and move forward. No dramatic reactions, no lingering tension. Just acknowledgment, learning, and progress.What I've learned through building this virtual team is that exceptional leadership often reveals itself in the smallest moments – how you respond to a mistake, how attentively you listen, how clearly you communicate your vision. These seemingly minor interactions create the foundation for everything else.Connect with Ellie: Apply for the Swiftmind Scaled Mastermind (the ONLY chance to be coached by me in 2025): https://ellieswift.com/mastermind Website:         https://www.ellieswift.com/Instagram:     @elliehswiftFacebook Group:     www.facebook.com/groups/shineonsocialellieswift/

Let's chat about 2025. Businesses are feeling the pressure. Launches aren't hitting the way they used to, consumer behaviour is shifting and the tension from international trade disruptions feels like it's in the air we breathe.But here's the thing: I don't want to just graze through 2025 letting circumstances dictate the story. I want to charge in and make this a year where we, at Swift Ventures, don't just weather the storm—we thrive in it. Consider this your personal pep talk from your business bestie: no matter what 2025 throws our way, with the right mindset and some ingenuity, we can turn challenges into our greatest opportunities!So, let’s take a look at what Swift Ventures is doing to ensure we remain 'all in' this year, and ready to seize whatever comes our way.Key Takeaways:Experiment with AI tools through hands-on exploration rather than theoretical learningConsider how your core offerings might need a refresh for today's marketEmbrace iteration as a strength, not a weaknessInvest in genuine relationships that support you through market fluctuationsConnect with Ellie: Apply for the Swiftmind Scaled Mastermind (the ONLY chance to be coached by me in 2025): https://ellieswift.com/mastermind Website:         https://www.ellieswift.com/Instagram:     @elliehswiftFacebook Group:     www.facebook.com/groups/shineonsocialellieswift/

I’ve noticed a recurring theme lately when chatting to clients who run mastermind groups. It's this uneasy feeling that your business model, instead of granting freedom, is feeling more like a cage. The fact that this keeps coming up tells me there’s some sort of problem in the zeitgeist that we need to solve. So, whether you're running a mastermind or any online business, let's uncover why it might feel stifling right now—and how we can steer it back to the freedom lane.In this episode, we take a look into the freedom zappers that might be affecting your business - from racing against the clock to that persistent emotional exhaustion that keeps you from your creative best. We explore practical solutions, including setting stronger boundaries, moving away from excessive customisation, restructuring your time for better energy flow and ensuring you're working with aligned clients who energise rather than drain you.Freedom within your business is totally achievable with the right strategies in place. And with these actionable tips, you can start to see real change.If you’re keen to dive deeper, the Mastermind Model is on its way back with fresh insights to transform your business experience. To be the first in the know, hop onto the waitlist at ellieswift.com/mastermindmodel. Big things are on the horizon!Key Takeaways:• Reassess and reinstate your boundaries - be clear about what you will and won't do• Replace over-customisation with smart systems that maintain quality• Structure your schedule around energy peaks (try the 3-week call cycle)• Align with the right clients - it's okay to be selective• Remember: Every business model can feel confining - the key is adjusting rather than abandoningConnect with Ellie: Apply for the Swiftmind Scaled Mastermind (the ONLY chance to be coached by me in 2025): https://ellieswift.com/mastermind Website:         https://www.ellieswift.com/Instagram:     @elliehswiftFacebook Group:     www.facebook.com/groups/shineonsocialellieswift/

I recently attended a mastermind at a beautiful retreat in New South Wales, where I had the privilege of spending time with a bunch of top-tier online entrepreneurs. I was in awe of these incredible humans whose outlooks on life and business were not only inspiring, but transformative for me. These 7 and 8 figure online entrepreneurs have carved out their niches, successfully designing businesses that serve the lives they truly wish to live. Today, I’m sharing some of the biggest insights and aha moments I gained from my time with them:  - The Power of Choice: Crafting Your Ideal Workday: "How many hours do you want to work each day?" This question really revolutionised my approach. I realised it isn’t about what's possible; it's about what I want and simply making that happen - reshaping my work around my ideal life rather than the reverse. - Anchoring in Purpose: The "Why" That Drives Success: What truly sets these successful entrepreneurs apart is their unwavering commitment to something greater than just running a business. They are driven by a deeper mission—a purpose that resonates with others. I was reminded to infuse my “why” into everything I do, ensuring that regardless of changing tides.- Pragmatism Over Analysis: Solving the Right Problems: What does it look like to view your business through a more pragmatic lens, rather than a mindset one? My takeaway with this one is that success and pragmatism are siblings. Instead of mulling over the possibilities, decisions are made, strategies set, movements executed. It’s a powerful stance: look at what needs solving and simply do it.I hope these insights spark a new way for you to view your business, encouraging you to live and work with intentionality and clarity. Here’s to crafting not just a successful business, but a life that deeply resonates with your core values.Connect with Ellie: Be the first to know when doors open to the Swiftmind Scaled Mastermind (the ONLY chance to be coached by me in 2025): https://ellieswift.com/mastermind Website:         https://www.ellieswift.com/Instagram:     @elliehswiftFacebook Group:     www.facebook.com/groups/shineonsocialellieswift/

I first shared this episode back in 2022, which was just after GDP fell in the first two quarters of the year post covid. Now, we've just had JP Morgan share that the chances of a recession have increased to 60% in the wake of Trump's tariffs. This is likely to bring about a lot of fear inducing content about what this all means for your business. So, I'm here to remind you, 2025 gets to be a great year for you in business, even if there is some economic turbulence. This episode is just as relevant now as it was when it was first released so, even if this is your second time listening, I know there will be so many great takeaways for you today.------I wanted to speak about what I’m seeing and what I believe to be the best approach to take in navigating an impending recession.  In this episode, I’m sharing a series of recommendations and considerations to help you look at your business from every angle and solidify what it is you do, why you do it and also speak to the fear that can surround financial uncertainty. I share some questions to ask yourself about your ideal client, becoming crystal clear on your messaging and looking at why your product or service is essential to them. I also discuss how thought leadership becomes so important right now, as your clients will be seeking safety and security and looking to you for clarity on what to do during this time.  Get your pen and paper out for this one as I’m sure you’ll want to take some notes and start mapping out a plan or strategy to drive your business forward. I truly believe that your business can continue to thrive, even during times of financial uncertainty.Connect with Ellie: Be the first to know when doors open to the Swiftmind Scaled Mastermind (the ONLY chance to be coached by me in 2025): https://ellieswift.com/mastermind Website:         https://www.ellieswift.com/Instagram:     @elliehswiftFacebook Group:     www.facebook.com/groups/shineonsocialellieswift/