The Scalable Freedom Show

Today I’m going to share the top 6 biz takeaways from 2021 to help you scale into 2022. These are a mix of things that I have learned this year and from my clients, along with past experiences I’ve had in my four years of business.First off, I’ll share 3 key takeaways I’ve learned from my business that I know you’ll find really useful. I have adopted and understood that the more spaciousness I create, the better my business runs. I can do this by continuing to grow my business and not having to work 40 hour work weeks. I’ll run you through how I’ve managed to achieve this in a way that still allows for abundance. I’ll talk about how making a million is a game of consistency over intensity. The consistency around showing up, building my audience, focusing on offers, and honing my craft. The day-to-day tasks in my business helped me to get here, it wasn’t just one big publicity deal. The third significant learning I made was my business doesn’t thrive under pressure. The more pressure I create, the more things start to suffer. I’ll then share with you 3 more concepts I’ve learned through my clients. This valuable list includes less is more, expectations ruin everything, and fostering a love of marketing with strategy and mindset. You’ll learn how to scale your business into 2022 to create amazing results. You can apply this list immediately to build a sustainable, successful, soul led and enjoyable business. LINKS:Previous podcasts mentioned: My new 17 Hour Work Week - Shine Online with Ellie Swift | Podcast on SpotifyThe Value Ladder Explained - Shine Online with Ellie Swift | Podcast on SpotifyWebsite:      https://www.ellieswift.com/Instagram:      @elliehswiftFacebook Group:   www.facebook.com/groups/shineonsocialellieswift/

I asked my OBM, Nivek Harrison, why she thinks our business is successful, and her answers shocked me. As the festive season rolls in and I'm deep into planning for 2026, I figured it was the perfect time to pause and reflect on what's already working. I've been trying to identify our strengths so we can really leverage them in the new year, and Nivek's perspective gave me three insights that I think will shift how you think about your own business too.In this episode, I break down the three things Nivek said so quickly, straight off the cuff, as though she'd been sitting on the answers. First, we talk about moving fast with intention and why smart speed is completely different from reckless rush. I share how we know when to hit the gas on ideas that align with our strategy and when to park shiny distractions. Second, we explore decisiveness and why trusting your gut while filtering advice through what feels right for your business changes everything. The secret isn't to overthink or freeze with indecision, but to execute thoughtful actions quickly.The third insight was about embracing the chaos and handling the many moving parts that come with running a business without making a fuss about it. I share the trick to knowing which issue is the top priority while accepting some messiness along the way, because business, much like life, isn't always tidy. This episode is about sharing what's worked for us so maybe it can help you too as you plan and dream big for the next year.LINKSPrevious episode mentioned: BTS of my decision making process, taking action and being in the liminal spaceConnect with Ellie: Doors are NOW OPEN for The Mastermind Model ellieswift.com/model  Apply for the Scalable Freedom Mastermind hereFREE Private Podcast “Inside a 7-Figure Mastermind Business” hereWebsite:         https://www.ellieswift.com/Instagram:     @elliehswiftFacebook Group:     www.facebook.com/groups/shineonsocialellieswift/

The reason your mastermind isn't selling has nothing to do with your offer. You're targeting the wrong buyer. As we step into December, I want to share insights on something crucial for anyone selling a mastermind: understanding the right kind of buyer to target. So many people struggle because they're going after the wrong clientele, and it completely undermines their ability to sell effectively.In this episode, I break down what I call the "high standard buyer" and why the premium buyer is often misrepresented in the online world. I explore the three key characteristics that make high standard buyers different: they make decisions from certainty rather than needing constant reassurance, they're investing in your leadership and vision rather than just outcomes, and they prioritise ROI and identity over emotional gratification. Understanding these distinctions changes how you communicate and market your mastermind entirely.I also share practical strategies for converting the high standard buyer, including how to develop a tailored authority marketing and content strategy that grabs the attention of those already in your network who are ready to make a move. This isn't about having endless testimonials or being famous. It's about speaking clearly to the results you can achieve and evolving your approach as your ideal client evolves. If you've been struggling to fill your mastermind, this episode will shift how you think about who you're actually selling to.LINKSWorkshop: 5 New Mastermind Clients by ChristmasConnect with Ellie: Doors are NOW OPEN for The Mastermind Model ellieswift.com/model  Apply for the Scalable Freedom Mastermind hereFREE Private Podcast “Inside a 7-Figure Mastermind Business” hereWebsite:         https://www.ellieswift.com/Instagram:     @elliehswiftFacebook Group:     www.facebook.com/groups/shineonsocialellieswift/

You're doing all the right things to market your mastermind, but the sign-ups just aren't coming. The problem might not be your offer at all. If you're marketing your mastermind right now, whether it's launching in December or further ahead, this conversation is for you. Through my journey of building a sustainable business model, I've observed certain sneaky pitfalls that can inadvertently discourage potential clients, and today I'm bringing these nuances under the microscope.In this episode, I break down four subtle ways you might be repelling people from your mastermind without even realising it. From blurry messaging that says everything and nothing all at once, to showing up with the voice of a coach rather than a leader, these patterns can make it harder for the right people to see the value you're bringing. I share what I've learnt about the importance of clear frameworks, confident presence and why leadership needs to take centre stage.We also dive into the power of authentic thought leadership and why relying too heavily on the wisdom of others can make your message blend into the sea of existing ideas. I explore the tricky tightrope of needing clients without broadcasting desperation, and how shifting from urgency to exclusivity can completely transform your energy and the response you receive. When you address these subtle patterns, you naturally enhance your offering's allure and make it so much easier for the right people to join your mastermind.LINKSWorkshop: 5 New Mastermind Clients by ChristmasConnect with Ellie: Doors are NOW OPEN for The Mastermind Model ellieswift.com/model  Apply for the Scalable Freedom Mastermind hereFREE Private Podcast “Inside a 7-Figure Mastermind Business” hereWebsite:         https://www.ellieswift.com/Instagram:     @elliehswiftFacebook Group:     www.facebook.com/groups/shineonsocialellieswift/

Building audacious wealth in the online world requires more than just strategy. It demands vision, energy and an unapologetic commitment to authenticity. I'm so excited to introduce you to Nic Beegee, a woman who has completely redefined what's possible in online business. From food stamps and a $5,000 loan at 21 to building a multimillion-dollar media empire, Nic's journey is one of resilience, grit and unwavering belief in herself.Today, Nic is a sober powerhouse, 14-times published author, founder and CEO of a multimillion-dollar media company, and the visionary behind Auralis, the world's only hardcover publication entirely dedicated to women in business. She's been featured in Forbes and Entrepreneur and is a leading voice in wealth energetics and feminine legacy. In our conversation, we explore how to harness authentic energy in your work, navigate the unknown with confidence and elevate your leadership to attract the clients and opportunities you truly desire.We dive into Nic's approach to authenticity with intention, discussing how to discern which aspects of your story to publicly highlight and which to keep private in a digital age where oversharing is often confused with authenticity. Nic shares the distinct energetic shift between low-ticket offerings and high-ticket experiences, revealing how she creates spaces where transformation is genuinely felt, not just taught. We also explore what fuels her every day, which isn't a rigid blueprint but the endless potential that the unknown holds.The conversation turns to the current landscape of online branding and why true leadership and authority shine through authenticity, a currency that simply can't be faked. Nic shares her advice for coaches and mentors looking to move beyond basic content strategies and elevate their leadership through personal mastery and genuine experience. This episode will challenge you to carve out your bold path to wealth and step into the unknown with bravery and authenticity.Connect with Nic:Website: https://www.auralismediaco.com/  Instagram: @nicbeegeeofficialConnect with Ellie: Doors are NOW OPEN for The Mastermind Model ellieswift.com/model  Apply for the Scalable Freedom Mastermind hereFREE Private Podcast “Inside a 7-Figure Mastermind Business” hereWebsite:         https://www.ellieswift.com/Instagram:     @elliehswiftFacebook Group:     www.facebook.com/groups/shineonsocialellieswift/

You're hitting those consistent 10K to 20K months and the business is humming along, but then a question creeps in: what next? Just because your revenue is steady doesn't mean you've achieved real financial security. Today, I sit down with Elise Aricheta, a certified financial planner who's spent over two decades guiding business owners towards creating true wealth beyond their businesses, to talk about what it actually takes to make your money work as hard as you do.Elise shares her refreshingly honest take on building real financial security beyond just hitting revenue milestones. We discuss the fundamental need to separate personal and business finances, creating proper systems that support your growth as you scale and the clear roadmap for financial empowerment that starts with emergency funds and protection before moving into strategic investing. Elise also tackles when it's the right time to seek financial guidance and spoiler alert, it's probably earlier than you think.We dive into managing the income rollercoaster that comes with entrepreneurship and how nailing down your minimum monthly needs changes everything. This conversation is about laying down financial roots that support both your personal and professional aspirations so you're not just accumulating wealth, but crafting a legacy that extends beyond your business revenue.Key Takeaways: • The difference between steady revenue and real financial security • Elise's roadmap for building wealth beyond your business • How to manage income fluctuations as an entrepreneur • When to seek financial guidance and why it mattersConnect with Elise:Website: https://elisearicheta.com/ Instagram: @elisearichetaConnect with Ellie: Doors are NOW OPEN for The Mastermind Model ellieswift.com/model  Apply for the Scalable Freedom Mastermind hereFREE Private Podcast “Inside a 7-Figure Mastermind Business” hereWebsite:         https://www.ellieswift.com/Instagram:     @elliehswiftFacebook Group:     www.facebook.com/groups/shineonsocialellieswift/

I just got back from a retreat with some incredible seven-figure business owners, and I'm still buzzing from the experience. You'd think we spent the weekend dissecting groundbreaking strategies and the latest marketing tactics, but what truly struck me were the conversations we didn't have. Sometimes what's missing from the conversation tells you more than what's actually being said.In this episode, I'm sharing three major topics that never came up at this retreat and why that matters for your business. From how these entrepreneurs think about the economy to their approach to strategy and revenue planning, the absence of certain conversations revealed a completely different mindset than what you typically hear in online business spaces.This episode will challenge you to think about which conversations you're engaging in and whether they're actually serving the version of you that you're becoming. If you're ready to shift your thinking and surround yourself with the right kind of energy as you scale, this one's for you.Connect with Ellie: Doors are NOW OPEN for The Mastermind Model ellieswift.com/model Apply for the Scalable Freedom Mastermind hereFREE Private Podcast “Inside a 7-Figure Mastermind Business” hereWebsite:      https://www.ellieswift.com/Instagram:   @elliehswiftFacebook Group:    www.facebook.com/groups/shineonsocialellieswift/

You're not stuck because your strategy is wrong. You're stuck because you can't stop looking at what everyone else is doing. I was at a business retreat last week with some incredible seven and eight-figure entrepreneurs, and this theme kept coming up in our conversations: how do we actually stay distraction-free in this hyper-connected world? In this episode, I'm sharing what came out of those conversations and why it might be exactly what you need to hear as we head into Q4.I dive into why keeping up with the Joneses is honestly the biggest thing sabotaging our business growth, especially for those of us in the coaching and consulting space. That constant stream of everyone else's strategies and successes triggers fear, doubt and inadequacy that stops us from executing on what we already know works. I share the practical boundaries and systems I've put in place to manage this, including the specific tools I use to stay offline and how I've become really intentional about when and how I consume content. Plus, I share some brilliant approaches from other entrepreneurs who've cracked this code.We also talk about why letting your data guide your decisions, rather than the latest trend on your feed, is absolutely crucial for Q4 success. When you're not constantly second-guessing yourself based on what someone else is doing, you have so much more mental bandwidth for the work that actually moves the needle. This conversation will help you think about what boundaries you need to create a distraction-free environment that lets your strategies actually flourish in this final quarter.Connect with Ellie: Doors are NOW OPEN for The Mastermind Model ellieswift.com/model  Apply for the Scalable Freedom Mastermind hereFREE Private Podcast “Inside a 7-Figure Mastermind Business” hereWebsite:         https://www.ellieswift.com/Instagram:     @elliehswiftFacebook Group:     www.facebook.com/groups/shineonsocialellieswift/

Do conversion events still work for selling high-ticket offers? This question has come up twice in my membership this week alone, so I know it's weighing on a lot of minds right now. With ad costs climbing, attention spans shrinking and everyone jumping on the low-ticket funnel bandwagon, it's natural to wonder if conversion events like masterclasses, workshops or challenges are still worth your time. In this episode, I'm busting the myth that live events are dead and sharing why they're still one of the most effective methods for selling high-ticket offers when executed properly. We’ll break down the three key reasons conversion events remain powerful for high-ticket sales: proximity and energy, the ability to collapse the decision gap and creating genuine urgency through live experiences rather than manufactured scarcity. I share practical strategies for creating conversion events that work today, including focusing on micro transformations, building belief and conviction and leading with certainty. If you're planning a high-ticket conversion event or wondering whether they're still worth incorporating into your marketing strategy, I know this episode will give you just the clarity and direction you need!Connect with Ellie: Doors are NOW OPEN for The Mastermind Model ellieswift.com/model  Apply for the Scalable Freedom Mastermind hereFREE Private Podcast “Inside a 7-Figure Mastermind Business” hereWebsite:         https://www.ellieswift.com/Instagram:     @elliehswiftFacebook Group:     www.facebook.com/groups/shineonsocialellieswift/

Self-sabotage is really sneaky. It disguises itself as logical thinking and reasonable caution but when it comes to building a sold-out mastermind, it's often the biggest thing standing between you and the growth you say you want.I've had this conversation with clients more times than I can count and it’s definitely been something I’ve battled with myself. Brilliant coaches with solid strategies who somehow can't seem to get the sign-ups they want. The culprit? A deeply held belief that more members equals more responsibility, which equals more burden.Today I want to strip away those layers and show you how to rewire this pattern. Because I've watched clients go from hosting small groups of 5 or 10 to managing thriving communities of 30, 50, or even 100. And they're not drowning. They're thriving.Here are some practical steps to rewire the pattern:Name the Story: First, bring the hidden narrative to your awareness by acknowledging it. For example, maybe you're telling yourself that more clients mean more burden. Own it and then call it out.Find the Evidence Against It: Seek examples of others who have thrived with larger groups. Use them as your evidence that success with ease is possible.Redefine Holding Space: Understand that more clients doesn’t necessarily mean more hours. Scaling smartly doesn't require doubling your time for double the clients.Build Supportive Systems: As you grow, allow your expenses to support this, perhaps with additional coaches or structured systems, ultimately increasing profitability.If you're at a crossroads and feeling reluctant to expand because of fears about time and energy, remember this: you don't need to shrink your desires for the sake of feeling safe. We're entering prime season for masterminds right now and it's the perfect time to build the expansive business model you actually want.Start by acknowledging and rewiring those lingering stories and watch how quickly a sold-out mastermind can manifest when you're not unconsciously blocking it.Connect with Ellie: Doors are NOW OPEN for The Mastermind Model ellieswift.com/model  Apply for the Scalable Freedom Mastermind hereFREE Private Podcast “Inside a 7-Figure Mastermind Business” hereWebsite:         https://www.ellieswift.com/Instagram:     @elliehswiftFacebook Group:     www.facebook.com/groups/shineonsocialellieswift/

I’m a big believer that launching or selling a mastermind can be the most easeful type of launch if you do it right. I've watched some of my clients achieve amazing results lately so today I’m sharing 3 things that are working for them right now. If you are launching or doubling down on promoting your Mastermind this quarter, this is the episode for you.Know Your Numbers Inside OutSuccess doesn't happen by accident. My clients who regularly achieve strong returns in their mastermind launches rely on clear metrics and realistic benchmarks. They know their conversion rates and plan accordingly, mapping out what 3%, 5%, or 10% conversion would mean for their business.The difference between hoping for a good launch and creating one comes down to this clarity. When you know exactly how many leads you need to hit your revenue goal, you can reverse-engineer the entire process.Build Consistent Lead Flow Through Conversion EventsThere’s no one size fits all, but if I was to recommend a strategy to get more people inside your mastermind, it would be to harness the power of a conversion event.Conversion events like webinars, workshops, masterclasses provide a really structured way to engage potential clients, establish your authority and build trust before the sale conversation even begins.Turn Client Results Into Your Marketing EngineWhen it comes to content strategy, my clients have been using their client experiences and results to do the heavy lifting… and it’s working. Sharing authentic transformations positions you as the authority in your niche far more effectively than talking about your credentials ever could.When potential clients see real case studies, testimonials, and consistent success stories, they begin to see you as the definitive leader in your field. Creating authority content like this illustrates why your mastermind is the only place where those transformations will happen.Q4 is such a fun and exciting time in business and launching a mastermind in this season is honestly the ultimate opportunity. The market is ready, the energy is there and with the right strategy, I know you can create something truly exceptional that sets you up for an incredible year ahead.Connect with Ellie: Doors are NOW OPEN for The Mastermind Model ellieswift.com/model  Apply for the Scalable Freedom Mastermind hereFREE Private Podcast “Inside a 7-Figure Mastermind Business” hereWebsite:         https://www.ellieswift.com/Instagram:     @elliehswiftFacebook Group:     www.facebook.com/groups/shineonsocialellieswift/

Running a virtual team comes with its own unique set of challenges, but when you get it right, the results can be truly rewarding. I had a really inspiring conversation on this topic with Emma Campbell recently and I'm so excited to share this conversation with you. Emma Campbell is a performance and culture coach with over 12 years experience in leadership and culture, a background in HR, and qualifications in performance, coaching, psychology, and business. For more than a decade, she has coached leaders of six, seven and eight figure startups to expand their mindsets, uplevel their leaders and scale their teams.One thing Emma and I completely agreed on is that strong relationships remain the foundation of everything, even in virtual spaces. Whether you're working with virtual assistants, online business managers, or a full remote team, creating an environment where people feel safe, seen, and appreciated isn't optional—it's essential. Emma really emphasised how clearly defined values are vital for creating positive team culture—it's not enough to just have them written down somewhere, you need to embody those values in your daily interactions.Our conversation highlighted the necessity of robust communication and having the courage to provide feedback in real time. So many challenges arise when difficult conversations get avoided, which only leads to misunderstandings that could have been prevented altogether. Creating psychological safety—where team members feel comfortable speaking up and sharing their thoughts honestly—is what separates high-performing teams from the rest. At Swift Ventures, we rely heavily on asynchronous communication in Slack to keep everyone connected without drowning in unnecessary meetings.Throughout our conversation, Emma and I both agreed that embracing vulnerability is critical for effective leadership, especially in virtual settings. Sharing our human side—not just our strengths—builds a solid foundation of trust that you simply can't fake. By focusing on genuine relationships, clear values, honest communication, and vulnerable leadership, you can cultivate teams that don't just perform well, but actually thrive.Connect with Emma Campbell:Website: https://www.emmacampbell.com.au/Instagram: https://www.instagram.com/emma_lou_campbellThe Purposeful CEO Podcast Connect with Ellie: Doors are NOW OPEN for The Mastermind Model ellieswift.com/model Apply for the Scalable Freedom Mastermind hereFREE Private Podcast “Inside a 7-Figure Mastermind Business” hereWebsite:      https://www.ellieswift.com/Instagram:   @elliehswiftFacebook Group:    www.facebook.com/groups/shineonsocialellieswift/

Quick cash launches are everywhere right now. Launch a program, make some money, then quietly shut it down a few months later when it becomes too much to handle. Fresh off my own exciting launch, I heard the story of a fellow entrepreneur who launched a mastermind purely for quick cash, only to close it soon after because it felt overwhelming and unsustainable. Today, we’re exploring why this approach is actually making running your business unnecessarily hard.I break down why building with a 'quick cash' mindset without considering long-term viability often leads to burnout and a cycle of starting and stopping that leaves you exhausted. We explore the fundamental mindset shift required to view your programs as long-term assets rather than temporary financial solutions, including how to anchor into your vision and consider how your offers fit into your overall business model. I also share why proper planning, clear targets and thinking big are essential for creating offers that thrive sustainably over time.The episode covers how to build with the future in mind, focusing on client retention and lifetime value rather than just the initial sale. We’ll talk about the importance of alignment between what you're offering and where you want your business to go, and how to transform what's often a quick fix into a cornerstone of your business that provides both stability and freedom. The goal is creating something that feels seamless, saves you time and supports your clients without unnecessary strain on you.Connect with Ellie: Doors are NOW OPEN for The Mastermind Model ellieswift.com/model  Apply for the Scalable Freedom Mastermind hereFREE Private Podcast “Inside a 7-Figure Mastermind Business” hereWebsite:         https://www.ellieswift.com/Instagram:     @elliehswiftFacebook Group:     www.facebook.com/groups/shineonsocialellieswift/

If you've been feeling burnt out from one-to-one work, struggling to scale your current mastermind, or wondering if there's a better way to create predictable revenue without working around the clock, this conversation is exactly what you need. With September's fresh-start energy and Q4 approaching, it's the perfect time to explore whether joining the Mastermind Model program could be your next strategic move.In this episode, I break down why the Mastermind Model is so resilient in today's shifting coaching landscape, especially as AI handles more basic client needs and lead costs continue climbing. The beauty of a well-crafted mastermind is that you don't need thousands of followers—you can lead a group of 30 passionate people and generate over $50K monthly, and it's happening for clients every day. I share insights from working with over 200 business owners in the Mastermind Model program, from complete beginners to established players, all making the shift from reactive to proactive business building.We'll cover what you actually get when you commit to this program, including the step-by-step frameworks, systems and strategy to create something uniquely yours that sells itself and keeps clients coming back. I also explore The Mastermind Society community and the support system that comes with making this transition. Most importantly, I help you get crystal clear on whether this model is right for you—because whether that's an enthusiastic "yes" or a confident "not for me," both decisions are powerful and will guide your next strategic move.The Mastermind Model ResultsConnect with Ellie: Doors are NOW OPEN for The Mastermind Model ellieswift.com/model  Apply for the Scalable Freedom Mastermind hereFREE Private Podcast “Inside a 7-Figure Mastermind Business” hereWebsite:         https://www.ellieswift.com/Instagram:     @elliehswiftFacebook Group:     www.facebook.com/groups/shineonsocialellieswift/

I'm bringing back your absolute favourite guest, Nivek Harrison, for a special 2 part series. Niv is our incredible online business manager and longtime co-coach here at Swift Ventures and we're peeling back the curtains on how we co-coach in the Scalable Freedom Mastermind, what it practically looks like behind the scenes and how we work together to serve our clients in the best possible way. Niv and I have completely different skillsets which makes our dynamic really special and something that I absolutely cherish. If you've been curious about adding a co-coach to your mastermind or wondering how the dynamics actually play out behind the scenes, this conversation is for you.We talk about the foundation of successful co-coaching, which starts with values alignment paired with complementary strengths. I share why you don't want a carbon copy of yourself as a co-coach and how different perspectives actually serve your clients better. We explore the crucial role of trust in co-coaching relationships and why giving your co-coach freedom to anchor into their leadership creates the safe, supportive environment clients crave. The conversation also covers how to handle disagreements constructively, removing ego from the equation to focus on what's best for the business and clients. We address the common concern of "what if my perfect co-coach leaves?" and discuss how to integrate their expertise without making them the cornerstone your mastermind depends on.Key Takeaways from This Episode:• Find a co-coach with complementary strengths, not someone who's a carbon copy of you • Trust is the foundation—give your co-coach freedom to lead in their expertise • Handle disagreements with clear communication and remove ego from the situation • Always come back to what's best for the business and client, even if personal opinions differ • Integrate co-coach expertise as enhancement, not as the core foundation of your mastermind • Your mastermind must be able to thrive even if your co-coach moves on • Stay actively present as the lead coach to maintain the integrity of the client experience • Robust systems and documentation are essential for seamless co-coaching collaborationIf you're considering adding co-coaching to your mastermind or wondering how to make the dynamics work effectively, remember that it starts with finding someone whose strengths complement yours and whose values align with your mission. When you get that foundation right, the magic that unfolds will benefit everyone involved. Make sure you stay tuned for Part 2 next week.Connect with Nivek Harrison:Instagram: https://www.instagram.com/thevirtualchapter/Podcast: Effortless Online SystemsConnect with Ellie: Sign up for my FREE 3 day training Build, Fill & Scale a Mastermind hereApply for the Scalable Freedom Mastermind hereFREE Private Podcast “Inside a 7-Figure Mastermind Business” hereWebsite:         https://www.ellieswift.com/Instagram:     @elliehswiftFacebook Group:     www.facebook.com/groups/shineonsocialellieswift/

A few months ago, I received a DM that absolutely made my day. The message was from an incredible human named Sophie Griffiths and I couldn’t wait to have her on the podcast to share her story.Sophie bought the Mastermind Model course in 2024 and has since turned her business around to bring in consistent $16k months with an 85% retention rate. Even more incredible, the business brings her joy and has completely changed her whole family dynamic for the better.With just a few thousand followers on social media, Sophie’s story proves you don't need a massive audience to build something extraordinary, just the right strategy and genuine commitment to serving your people well.Sophie's path wasn't linear, and honestly, that's what makes her story so relatable. Starting from post-redundancy uncertainty while on maternity leave, she explored everything from social media management to membership programs, constantly searching for what would be both profitable and fulfilling.Despite hitting financial milestones, she felt like something was missing. The loneliness of working in ads management without the rich human connection she craved left her questioning her approach. Sure, she'd built a successful business on paper, but it wasn't lighting her up the way she'd hoped.This realisation led her to a crucial turning point. She longed for a business model that integrated her love for community with her strategic expertise. That's when she discovered the Mastermind Model—and everything changed.Connect with Sophie Griffiths:Website: https://sophiegriffiths.co/Instagram: https://www.instagram.com/sophiegriffithscoPodcast: Lion Hearted CEOConnect with Ellie: Sign up for my FREE 3 day training Build, Fill & Scale a Mastermind hereApply for the Scalable Freedom Mastermind hereFREE Private Podcast “Inside a 7-Figure Mastermind Business” hereWebsite:         https://www.ellieswift.com/Instagram:     @elliehswiftFacebook Group:     www.facebook.com/groups/shineonsocialellieswift/

In this episode, I'm joined by Sora Schilling, a certified life coach and mastermind mentor who's done something incredible—she's built her entire business strategy around masterminds, and the results speak for themselves. Sora guides visionary individuals ready to build businesses that are as sustainable as they are spacious, and what caught my attention is how she's managed to create soul-nourishing success without the typical hustle and burnout we're all too familiar with. We dive into the mastermind-first strategy that's gaining real traction as a sustainable business model.Sora shares how she made a decision that goes against conventional wisdom—instead of diversifying her offers, she simplified everything around masterminds, prioritising ease, balance and intention over exhaustion. We explore the core identity shifts that opened doors to opportunities she hadn't imagined and how stepping fully into her power attracted clients who are genuine doers, not just dreamers. Her approach proves the undeniable impact of a well-curated mastermind where everyone's potential gets uplifted together and results compound for everyone involved.This conversation covers Sora's refreshingly simple yet powerful strategy for building thriving mastermind communities based on trust, mutual respect and meaningful interactions between all members. We discuss her philosophy that growth isn't just about increasing revenue but about evolving within ourselves and inspiring clients to find their next level. Sora's mastermind-centric business model is proof of what's possible when you align strategy with heart, and she shares insights on how simplifying around such a powerful offer can change everything—not just for your bottom line, but for the impact you're able to create.Connect with Sora:Website: https://soraschilling.com/ Instagram: @devotedwayPodcast: Sacred Strategy Substack: https://devotedway.substack.com/ Connect with Ellie: Apply for the Scalable Freedom Mastermind hereFREE Private Podcast “Inside a 7-Figure Mastermind Business” hereWebsite:         https://www.ellieswift.com/Instagram:     @elliehswiftFacebook Group:     www.facebook.com/groups/shineonsocialellieswift/

In this episode, I'm peeling back the curtain on some of the biggest blunders I made during my first year of running masterminds. It's taken me a few years to gather the courage to share these stories, but here we are, embracing vulnerability for the sake of growth. If you're thinking of starting or scaling your mastermind, this could be exactly the insight you need to avoid some costly mistakes that I learnt the hard way.I walk through three major mistakes that shaped how I run masterminds today, starting with the classic over-delivery trap that left my clients feeling overwhelmed rather than supported. We explore what happens when you let the wrong people join your mastermind—those with major red flags who can affect the entire collective vibe—and why trusting your selection process is crucial for protecting the experience you've created. I also dive into my early days of trying to be a jack of all trades, promising to solve every business challenge under the sun, and how this actually disempowered both my clients and myself.We'll cover the lessons I've learnt about focusing on deliverables that genuinely move the needle, the importance of saying no when your gut tells you someone isn't the right fit and why sticking to your expertise while referring clients elsewhere when needed is actually liberating. These stumbles taught me that growth stems not just from successes but also from our failures, and I'm sharing these stories so you can build a mastermind that truly thrives from day one!If you’re curious to learn more about how I’ve refined my Mastermind model, don’t miss out on my new private podcast series. It’s packed with behind-the-scenes stories, strategies, and, yes, even more personal blunders—all waiting for you at ellieswift.com/private. Join me as we dive deeper into what truly makes a Mastermind thrive!Connect with Ellie: Apply for the Swiftmind Scaled Mastermind (the ONLY chance to be coached by me in 2025): https://ellieswift.com/mastermind Website:      https://www.ellieswift.com/Instagram:   @elliehswiftFacebook Group:    www.facebook.com/groups/shineonsocialellieswift/

In this episode, I tackle the question that's probably been swirling around in your mind: should you start a mastermind in your business? If you've been hearing those familiar voices of self-doubt whispering that you're not quite ready, this episode is for you. I'm offering some real talk and practical insights on exactly how to know when your business is mastermind-ready, anchoring into logic and evidence to help silence those limiting thoughts.I walk you through five specific ways to gauge whether your business is ready for this next step, starting with having proof of concept and why a packed schedule of one-to-one clients might actually be the perfect foundation for group work. We explore why you don't need a massive audience to launch successfully—it's all about the warmth and engagement within your community, not the numbers. I also dive into the importance of believing in the power of groups and how running groups is a totally learnable skill, even if you're feeling nervous about it.We'll cover how a mastermind fits into your existing business model as part of your value ladder, and why generating recurring revenue through fewer high-value clients can be an elegant solution to financial stability while doing transformational work. Whether you're currently running one-to-ones or have a membership model, I share how a mastermind can seamlessly bridge or elevate your service offerings. By the end, you'll have clarity on whether you're ready to take this step or what you need to work on next in your business journey.For those considering this path, I have some exciting free resources and offers rolling out soon, so stay tuned. Meanwhile, feel free to jump onto my waitlist at ellieswift.com/model for an incredible offer on my Mastermind Model programme. Connect with Ellie: Apply for the Swiftmind Scaled Mastermind (the ONLY chance to be coached by me in 2025): https://ellieswift.com/mastermind Website:         https://www.ellieswift.com/Instagram:     @elliehswiftFacebook Group:     www.facebook.com/groups/shineonsocialellieswift/

In this episode, I dive into a conversation I have constantly with clients that doesn't get nearly enough airtime in our industry—the art of actually delivering exceptional group programs and masterminds. While we see endless content about launching and selling these experiences, there's surprisingly little discussion about how to serve your clients incredibly well once they're inside. Today I'm addressing something I'm seeing more and more: the "no structure, just Voxer" model that's being touted as a great way to run masterminds, and why this approach might actually be failing your clients.We’ll explore the shift away from structure that's happened over the past couple of years, moving towards proximity-focused models where clients get access to experts without much formal guidance. The truth is, while proximity sounds appealing, many clients end up feeling lost without a clear roadmap, leading to decision fatigue and that dreaded feeling of being stuck on implementation.I break down why structure is essential for transformation and share what a hybrid model looks like that blends the best of both worlds—community spirit with essential structure that gives clients a safety net. From kickstart curriculums to clear support paths and tailored success plans, I walk you through practical examples of how to create containers that truly serve your clients. This isn't about copying what I do—it's about designing your mastermind with your ideal client at its heart and building something that supports the transformation they're actually after.Connect with Ellie: Apply for the Swiftmind Scaled Mastermind (the ONLY chance to be coached by me in 2025): https://ellieswift.com/mastermind Website:      https://www.ellieswift.com/Instagram:   @elliehswiftFacebook Group:    www.facebook.com/groups/shineonsocialellieswift/