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The Life of a Social Media Manager is a podcast from Socialinsider that goes behind the scenes into the life of people who work in social these days. Discover the ins and outs of a career in social media from top experts, and learn how to perform in this job role. Get insights & social media data at https://www.socialinsider.io/blog/.
58 Episodes
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Silvia is a forward-thinking digital enthusiast, leading and executing the social media strategy at KEBA eMobility to achieve their business goals. With 7 years of experience in digital marketing, social media, and corporate communications, Silvia is a strategic thinker with a creative eye and a quality-first mindset.
Today you will meet Emma Hanevelt - the Community Manager at Grammarly. She started working in social media marketing in 2015 for a sightseeing company in Vancouver. Emma's transition into community management began at Grammarly. She discovered her love of interacting with Grammarly's users on their social channels and is looking to build out other communities at Grammarly in 2022.
My guest for today is Jacky Barker. Jacky is a Social Media Lead at Canva looking after the B2B and Employer Brand strategy. Over the past 3 years, she set up and scaled the global social media and community team at Canva. She has 7 years of experience in digital and social media, having worked across a range of consumer and B2B brands in the UK and Australia.
My guest for today is Lyndsay McGregor, a former journalist turned marketer, currently working at Pinterest as their Content Marketing Manager in EMEA and focused on all things B2B. She was born in the USA, grew up in Ireland, and moved back and forth between both countries. She spent several years working as an editor for New York City-based B2B fashion publications: her last editorial job was the senior editor of Sourcing Journal; before that, she was senior and social media editor of Footw...
Today’s episode is all about finding inspiration for social media content strategies and educating audiences in fun and creative ways. My guest for today is Andreea Mehedin, the social media manager at Creatopy. She is a social media and communication specialist enthusiast with a four-year social media and PR background. She is open-minded, fun, sassy, courageous, and in love with the human mind. She likes to try new things, cook, slow summer mornings, and margaritas.
Julie Riley is the social media manager for StreamYard. She began working in digital marketing in 2007 for a Harley-Davidson dealer and has worked in many aspects of digital marketing since that time. She has worked for an agency, worked with Social Media Examiner, and owned an agency in Wichita before joining the StreamYard team in 2020. Discover how you can succeed in your business and level up your live streams in today's podcast episode.
Today’s episode is all about passion for community management. My guest for today is Melissa Francois, the global social media and international content manager at Zoom, who is currently based in London. Before her current job, she worked in social media at SurveyMonkey in the United States and Ireland. She is passionate about all things tech, community, and obviously social media! Let’s learn more about communities and how to keep them hooked!
Today's session is all about social media with a touch layer of engaging users through content. My guest for today is Corina Bordeianu - global social media marketing manager at Booking.com She has over 10 years of experience in communication, especially in digital communication and social media. Corina believes in the power of timing up, being flexible, transparent and listening to each other. Let's learn more about social media! What to listen for: [0:00] Introduction[1:14] How did...
For a long time, I kept wondering if there is a social media manager formula for success or how other social media specialists are spending their time - do we share the same knowledge, or is there more? Let me tell you that a social media manager can be a marketer, a strategist, a copywriter, an analyst, and a customer service - most of the time, all in one day. Managing all of these diverse responsibilities can be challenging at some point, but this is a career path of continual learning. ...
Abigail Rogers is a Senior Social Media Manager for PUMA, managing their football global digital campaigns, content and strategy. She has experience working across multiple countries and cultures with brands such as PUMA in Germany & Nike in Amsterdam and the digital powerhouse agency LOOP in Austria. When not working, she loves to watch and play sports as well as traveling to explore new countries.” Discover her journey, lessons learned, social media campaigns, what skills you need ...
Social marketing engages users, helps them get interested in products, drives quality leads and boosts online reputation. Social media is not only about posting on Instagram, but about people, conversations and developing leads (and sales) from those relationships. Meet Estela Alcaide - social media manager at Mango. Her motto is: Social media is social. People are connecting, and that means brands need to engage too! Discover her journey, what skills do you need for this career, h...
Educate, inspire, entertain. No need to over complicate it. When working in social media, test and fail mindset needs to be adopted as well as using data to back up results. Dominic Edmundson, Senior Content and Channels Officer at Brunel University London shares his strategies for getting results from social media. Always plan, plan, plan. Benchmark what success looks like and remember to be flexible to adapt to current trends. Visit to discover what Dominic is doing: https://ww...
The key metric for a successful campaign in social media is the number of shares. Katie McKiever, Social Media Consultant, shares the key elements for creating successful social media strategies and why people share brands’ posts. Listen to this podcast episode and discover the challenges you sometimes face when working in social media. Visit to discover what Katie is doing: https://www.linkedin.com/in/katiemckiever/ Go to https://www.socialinsider.io/free-social-media...
How to create viral content today? Why do people share brands’ posts? We spoke with Emily Kinnersley - Founder and Freelance Social Media Consultant in this podcast episode. As a freelance and business consultant, Emily shares why LinkedIn is a great traction channel for getting clients, how to price your services, and why getting to know your audience is important. Visit to discover what Emily is doing at https://www.linkedin.com/in/emilykinnersley/ Go to https://www.social...
Creative, driven, with a strategic mindset, high attention to detail, and ability to manage multiple competing priorities simultaneously. Able to work in a fast-paced environment, proactive and result-oriented; at ease with risk-taking, test-and-learn experimentation. I bring change. I challenge people to grow. I assign tasks that seem impossible at first, and I broaden the horizons of my team’s minds. I define the “what” and let them figure out the “how. My team members have advanced in the...
Organic vs. paid - friends or enemies? Why are people sharing brands’ posts on social media? In this podcast episode, we spoke with Carys Dorritt, Founder of The Polka Marketing agency. As a business owner and strategic digital marketer, Carys explains how important it is to create social media messages tailored to your audience that drive emotions. Tune in and discover why paid and organic social media are friends and how to combine these two on a longer-term strategy. Vi...
Organic vs. paid on social media? Which one wins the game long-term? Jon-Stephen Stansel - Director of Social Media at Chaotic Good Studios, describes some key elements for creating a good social media strategy, why people share brands' posts and how to measure success in social media today. Jon-Stephen describes why engagement should be describing social media and why you need to be flexible and always willing to learn when you are working in social media. Listen to this podcast ...
Today we will meet Sarah Sunderbrink - Teamlead Social Media @Zooplus. Sarah thinks that the internet was invented for pets. Since joining Zooplus, Sarah has known about the power cats' content can have. Listen to this podcast episode and learn more about: - strategy - content - the essential skills to become a social media manager - top social media tips for a new social media manager, and more.
Denise discusses the value of a well-planned social media strategy and what defines "great content" for her. Denise is a comedienne in her spare time and a free spirit who is filled with originality and charm. Cozy up and listen to Denise's story from the beginning to the end to discover what motivated her throughout her career, how she overcame challenges, and what advice she has for the listeners.
Nicole is an analytical-driven individual with a great sense of humor and creativity. She talks about the skills needed for someone who’s working in social media, the challenges she has faced, and why she thinks that social media today is more of a wild west.
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