Industrial Strength Marketing
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Making marketing the strength of a manufacturing business begins with centering on the industrial customer and ends with profit. Host James Soto, founder, and CEO of the award-winning agency INDUSTRIAL, brings exclusive interviews with icons of manufacturing, industrial marketing, Martech, and media to deliver insights that help you grow your business.
45 Episodes
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📖 The trade show playbook is being rewritten. In this episode, Steve Prahalis, COO of SME, joins James Soto and Virginia Roberson to discuss how trade shows are evolving to meet the needs of diverse, modern audiences. From strategic partnerships to hybrid models and tailored attendee experiences, Steve shares insights to help trade show organizers, exhibitors, and marketers adapt and thrive. 🎧 Topics include: The rise of vertical marketing for targeted engagementDemographic shifts reshaping t...
In this episode, we talk with Ed Youdell, President and CEO of the Fabricators & Manufacturers Association (FMA), about how trade shows, marketing, data strategies, and automation are transforming the metal fabrication industry. Ed shares insights on the role of first-party data, workforce development, and the future of manufacturing with automation and robotics. Discover how FMA, a key organization behind FABTECH, continues to drive innovation in manufacturing and foster workforce devel...
In this episode of the Industrial Strength Marketing podcast, we’re joined by Greg Jones from SME, a leader in integrating education with industry needs. Greg discusses how trade shows like IMTS are evolving into crucial venues for workforce development, focusing on how these events are transforming recruitment and engagement in the manufacturing industry. This episode is a must-listen for talent-focused marketers and manufacturing recruiters aiming to stay ahead in an ever-changing landscape...
In this episode of the Industrial Strength Marketing podcast, we’re joined by Bonnie Gurney and Michelle Edmonson from AMT to discuss the evolving landscape of trade show marketing. As leaders of IMTS, the largest manufacturing technology trade show in North America, Bonnie and Michelle share their experiences and insights on how trade shows are transforming to meet the needs of modern exhibitors and attendees. Learn how IMTS is leading the way in trade show innovation, from digital integrati...
In this episode of the Industrial Strength Marketing podcast, we sit down with Peter Eelman, Chief Experience Officer at AMT, to explore how the International Manufacturing Technology Show (IMTS) has evolved into a premier event for the manufacturing industry. Peter shares his journey from his first IMTS in 1980 to his last event under his leadership in 2024, highlighting the innovations that have shaped IMTS into the largest live marketplace for capital manufacturing equipment and technologi...
In this episode, Jennifer Stanley and Candace Lun Plotkin from McKinsey & Company share insights on the future of B2B sales and assembling winning teams. Industrial sales are evolving, requiring companies to adapt their selling and marketing strategies. James Soto explores topics like hybrid, inside, and digital sales roles, customer intimacy, agility, and technology's role in driving growth. Learn how manufacturing sellers and marketers can adapt to improve decision-making and drive gr...
In this podcast episode, John Miller, a visionary in the marketing technology industry, discusses the shift in the B2B marketing landscape. He talks about how the economic environment has changed, with more difficulty and uncertainty in the market. Miller also highlights the issue of buyer indifference, as buyers have become numb to traditional marketing tactics. He emphasizes the need for a new go-to-market playbook to adapt to these challenges Articles and resources referenced in this episo...
Ready to take your content engagement to the next level? Tune in to this enlightening conversation with Chris Luecke, the mastermind behind Manufacturing Happy Hour. From hidden leadership insights in manufacturing podcasts to building thriving communities, Chris reveals how to make your content resonate and your audience connect. In this episode of the Industrial Strength Marketing Show, Chris Luecke joins our host James Soto to explore how content creators are not only competing with other...
This episode of the Industrial Strength Marketing podcast focuses on what workforce development does/can look like in our industry! James Soto, our host, is bringing in a guest that fights the good fight, to get new workers into the right company, the creator of workforce 4.0 Ann Wyatt! Ann discusses how companies can do a better job sharing information on a job description that provides clarity to workers such as a salary range posting. James also dives into Ann’s history of bringing togethe...
On this episode of Industrial Strength Marketing, James Soto invites Shae Eichele from HEH Group to discuss her career as an industrial marketer and her insights on marketing that makes an impact. They talk about the challenges marketers face in manufacturing and offer advice on how to overcome them. Shae emphasizes the importance of confidence and collaboration and shares how her passion for the industry stemmed from a cheerleading incident. The episode concludes with a focus on women in man...
On this episode of Industrial Strength Marketing, James Soto welcomes Jennifer Stanley. Stanley, partner at McKinsey & Company, shares her insights on how to create positive and enduring change in the world, and how to grow your business through sales and marketing. They also examine how the rule of thirds will guide industrial companies to execute their marketing and sales strategies. The conversation focuses on the need for businesses to adapt to this trend to stay competitive and...
On this episode of Industrial Strength Marketing, James Soto interviews Kris Rudeegraap, the founder of Sendoso. Sendoso is the worlds leading sending experience and management platform industrial and B2B marketers trust to build authentic relationships through intelligent corporate gifting. Kris shares his story of how he started the company and the challenges he faced along the way, including a cease and desist letter from Starbucks. The two discuss the importance of personalized marketing ...
On this episode of Industrial Strength Marketing, host James Soto sits down with Parry Malm, CEO and co-founder of Phrasee, to talk about his journey as a marketer and entrepreneur. Malm discusses how he fell into entrepreneurship and the challenges of marketing in today's technology-focused landscape. Soto and Malm delve into the world of AI, its impact on marketing, and the ethics of it all. This episode also explores the intersection of marketing, technology, and business strat...
Meaghan Ziemba, the founder of Mavens of Manufacturing and technical writer, is capturing the attention and telling the stories of women in manufacturing. In this podcast, Meaghan shares her story and encourages others to strive to be better one percent every day. Ladies and gentlemen, you will be inspired. Articles and resources referenced in this episode: Connect with Meaghan Ziemba on LinkedInWatch, Listen, and Enjoy Mavens of ManufacturingSee Meaghan Speak at MFG2023If you haven’t alread...
Manufacturing Day 2022 is here! Join the IMTS+ Creators Lounge crew of rising social media stars as they talk about making positive perceptions of manufacturing a reality. Meet Rising Manufacturing Social Media Stars and Creators: Andrew Crowe - Follow The New Manufacturing Renaissance on LinkedInMichelle Edmonson - AMT and IMTS+Chris Luecke - Manufacturing Happy Hour Malachi Greb - Elite Automation - The Manufacturing Come Up PodcastWade Anderson - Check out Shop Matters Podcast - Okum...
Manufacturers are resolving to get back to IMTS. Scott MacKenzie, host of Industrial Talk, and James Soto are back. Listen in as they connect ahead of joining a leading team of manufacturing influencers at the IMTS+ Creators Lounge, the destination where manufacturing creators are gathering to tell their human stories. Articles and resources referenced in this episode: Connect with Scott MacKenzie on LinkedInStop, look, and listen to Industrial TalkRegister to meet Scott and James in ...
Adam Beck, Director of Marketing at CADENAS PARTsolutions, gives a masterclass on the art of getting specified by engineers. Learn why industrial marketers that provide specifying tools will grow their businesses by making their customers’ jobs easier. Articles and resources referenced in this episode: Connect with Adam Beck on LinkedInLearn more about CADENAS PARTSolutionsCheck out the Industrial Marketing Summit 2022Register to meet James in the IMTS+ Creators Lounge at IMTSIf you haven’t ...
Manufacturers that center on the customer, leverage data, and introduce the least amount of friction in the industrial buyer’s process will win the business of the future. This episode takes a fast-paced look at future industrial buying processes, next-generation buyers, martech, AI and machines that sell themselves. You will hear a ‘future is now’ view of the delta manufacturers must immediately cross in order not just to compete but be competitive. Articles and resources reference...
Ilya Mirman, chief marketing officer of Desktop Metal, discusses his engineering approach to industrial marketing against the backdrop of the industrial design software and additive manufacturing revolution. Articles and resources reference in this episode: Visit Desktop Metal online Connect with Ilya Mirman on LinkedInIf you haven’t already, be sure to listen and review Industrial Strength Marketing to let us know what you think of the show. About the Show As a top manufacturing podca...
Engineering.com and ProjectBoard are on the move. Frank Baldesarra, CEO shares his purpose-driven vision to connect engineers and the STEM community with the world. Articles and resources reference in this episode: Visit Engineering.com Connect with Frank Baldesarra on LinkedInJoin the ProjectBoard Community If you haven’t already, be sure to listen and review Industrial Strength Marketing to let us know what you think of the show. About the Show As a top manufacturing podcast, we’r...
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