The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

This week Chris Schaeffer answers questions from his listeners about Google Ads. Learn about ad strength, how to use AI with Google Ads, and a deep dive into the new AI Overview on the Google search page. Chris Schaeffer is one of the best Google Ads managers in the world and offers PPC management and coaching services. Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer - http://www.chrisschaeffer.com Submit a Question - https://www.paidsearchpodcast.com Submit a questi...

Chris Schaeffer, one of the best Google Ads managers in the world, discusses two big Google Ads news items and then digs into a heavy topic answering the question about why finding a real PPC expert is so difficult today. The decline of the Google Ads skill has brought some negative aspects to the advertising space. Learn why this decline has happened and what has caused it. Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer - http://www.chrisschaeffer.com Submit a Quest...

Joey Bidner discusses the upcoming sales season in this week's episode. Learn about the best way to pace your spending not just during the Black Friday season but also the weeks leading up to the big sales event. You will hear about unique methods of tracking and measuring the sales and conversions themselves. Plus a bonus section answering a question from a listener on how to track a complex situation using the best conversion method. Try Opteo for free for 28 days - https://opteo.com/psp J...

In this episode, Chris Schaeffer, one of the top Google Ads managers in the world, gives three examples of unique PPC mysteries that are from real campaigns that experienced dramatic performance drops. It is our job to figure out the reason for the change! This is a unique way to test your Google Ads problem solving skills and learn how to diagnose problems in PPC campaigns. Try Opteo for free for 28 days - https://opteo.com/psp Get your free assessment - https://www.silverarbitration.com/PS...

In this episode, Chris Schaeffer, one of the top Google Ads managers in the world, breaks down how to separate confusing campaign "noise" from actual underlying problems. Chris tackles five of the most common headaches advertisers face—from spam leads and runaway budgets to zero clicks. You'll learn why exact match keywords and tight bid strategies might be stifling your momentum, along with practical copy adjustments to stop unqualified traffic. Stop chasing symptoms and start diagnosing wha...