The LinkedIn Marketer: Karen Hollenbach

In this reflective episode of The LinkedIn Marketer, I explore the idea of your LinkedIn profile as a mirror- an honest reflection of your professional story. I invite you to look beyond headlines and job titles to consider what your presence truly reveals.Every section of your profile - from your headline to your featured posts - tells part of a larger story. What you show (and don’t show) reveals your priorities. Being genuine resides in being aligned - when your digital reflection matches your real-world values and voice.Featuring insights from The Elevate Map, this episode is an invitation to pause, look closer, and ask yourself:If LinkedIn were the only way someone knew you, what story would it tell?Listen for:- Why your profile is more than a résumé or sales pitch- How alignment to your values is more genuine- A reflective prompt to refine your digital storyResourcesSign up to my newsletter (sent via Hubspot) and get your free LinkedIn Profile Checklist Your StrategyFollow me on LinkedIn https://www.linkedin.com/in/karenhollenbach/Think Bespoke's Knowledge Basehttps://thinkbespoke.com.au/insights-blog-2/Elevate with KPH (Substack) https://thelinkedinmarketer.substack.com/

Visit ⁠⁠⁠⁠⁠thinkbespoke.com.au⁠⁠⁠⁠⁠ for more LinkedIn Marketing tips. In this episode I explore the importance and value of more passive activities on LinkedIn as part of your LinkedIn profile strategy to stay meaningfully connected with your professional community. I share my discovery that I have ambivert tendencies, thanks to reading Susan Cain's book, Quiet - The Power of Introverts in a World that Can't Stop Talking. Whether you have introvert, ambivert or extrovert tendencies I recommend you tune into this episode to learn more about the passive and less public activities and LinkedIn rituals to maximise your time and help reach your LinkedIn marketing goals. Resources I mention in this episode include: My Name is Karen and I am am Ambivert: In this blog I explore my discovery after reading Susan Cain's book.  S4 #3 Why LinkedIn Should not be Classified as Social Media S1 #2 Are you new to LinkedIn Marketing? Ask these two questions first (LinkedIn Profile) 

In this episode I explore how to elevate your LinkedIn presence with The Elevate Map - a practical, human-centred framework that helps you show up on LinkedIn with clarity and confidence. It’s iterative by design: a cycle you return to as your goals, roles, teams or strategic priorities evolve. Some elements may already be familiar; others might be the missing piece that makes LinkedIn feel purposeful rather than performative.ResourcesRead the full article on this topic: https://thinkbespoke.com.au/elevate-your-linkedin-presence/Sign up to my newsletter (sent via Hubspot) and get your free LinkedIn Profile Checklist Follow me on LinkedIn https://www.linkedin.com/in/karenhollenbach/Think Bespoke's Knowledge Basehttps://thinkbespoke.com.au/insights-blog-2/Elevate with KPH (Substack) https://thelinkedinmarketer.substack.com/

In this episode of The LinkedIn Marketer I chat to World-Renowned, Award Winning Portrait Specialist, Jason Malouin. about his work with real people doing big things who care deeply about how they show up and the impact they have in the world.Jason's work can be seen on the pages of Entrepreneur, GQ, Forbes, Financial Review, dozens of book covers and billboards & bus stops all over the world.  His understanding of light, lines and gesture is only surpassed by his understanding of the entrepreneur's journey.  He has been photographing 'professionals on the rise' exclusively for over 15 years and loves working with real people doing big things who care deeply about how they show up and the impact they have in the world.Anyone who has been photographed by Jason understands that the images are secondary.  His clients know the real value of his process is the chance to profoundly redefine themselves and communicate that on a deeply fundamental level to your audience. It's an opportunity to hold up a mirror and - if you're open - give yourself a chance to see yourself differently.  For my listeners I want you to hear from thought leaders like Jason, who are helping people confidently navigate LinkedIn (and beyond). It is my hope that Jason's story will inspire you to consider how you are showing up for yourself and on LinkedIn.Connect with JasonSuperpower Portraits Website: www.superpowerportraits.com LinkedIn: https://www.linkedin.com/in/jasonmalouin/Insta: https://www.instagram.com/superpowerportraits/Facebook: https://www.facebook.com/SuperpowerPortraitsJason has also generously provided these resources for you:The Powerful Promises meditation we spoke about that completely changed Jason's life - ⁠https://insig.ht/Eu6N3CNRh0b⁠Identity Alchemy - https://bit.ly/4rIbKay Vision & Values Alignment Guide - https://bit.ly/3OjzjYRSmall Hinges Swing Big Doors - Behavioural Branding 'Swipe File' -  https://bit.ly/4tJHGxk5 Powerful Habits that Attract Fully Aligned Clients - https://bit.ly/4bJSNzL13 Questions to Ask When Hiring a Photographer (beyond "What does it cost?" and "What do I get?") - https://bit.ly/4qxwhh8Think Bespoke Resources:Sign up to my newsletter (sent via Hubspot) and get your free LinkedIn Profile Checklist https://thinkbespoke.com.au/linkedin-profile-checklist-3/Follow me on LinkedIn https://www.linkedin.com/in/karenhollenbach/Think Bespoke's Knowledge Basehttps://thinkbespoke.com.au/insights-blog-2/Elevate with KPH (Substack) https://thelinkedinmarketer.substack.com/

In this episode I explore what’s involved in creating great content for LinkedIn.If you’re responsible for your organisation’s LinkedIn page – or you’re part of the executive team expected to “lead by example” online – you already know that simply being on LinkedIn isn’t enough. The real challenge is creating content that cuts through, sparks meaningful engagement, and aligns with your organisation’s purpose.When I work with clients on their LinkedIn strategy, our conversations inevitably turn to content. Not just what to post, but why – and whether there’s a broader framework guiding their approach. From updates on your personal LinkedIn profile to posts on your company page, from blog articles to behind-the-scenes photos, the principles of content marketing remain the same.Think Bespoke ResourcesRead the full article on this topic: https://thinkbespoke.com.au/creating-great-content-for-linkedin/Sign up to my newsletter (sent via Hubspot) and get your free LinkedIn Profile Checklist Follow me on LinkedIn https://www.linkedin.com/in/karenhollenbach/Think Bespoke's Knowledge Base https://thinkbespoke.com.au/insights-blog-2/Elevate with KPH (Substack) https://thelinkedinmarketer.substack.com/

In this episode I explore how to improve your resumé and LinkedIn profile for job search success because I am noticing many organisations are restructuring resulting in many people finding themselves looking for a new job. Please share this episode with anyone in your community who could use some help in this area at the moment.ResourcesJob Application Templatehttps://thinkbespoke.com.au/product/job-application-template/LinkedIn Profile Writing Coursehttps://thinkbespoke.com.au/linkedin-profile-writing-course/Sign up to my newsletter (sent via Hubspot) and get your free LinkedIn Profile Checklist Your StrategyFollow me on LinkedIn https://www.linkedin.com/in/karenhollenbach/Think Bespoke's Knowledge Basehttps://thinkbespoke.com.au/insights-blog-2/Elevate with KPH (Substack) https://thelinkedinmarketer.substack.com/

In this episode of The LinkedIn Marketer I chat to Ian Hamilton about his approach to LinkedIn - from clarity of purpose to showing up consistently on LinkedIn.For my listeners I want you to hear from thought leaders like Ian, who are confidently navigating LinkedIn. It is my hope that Ian's story will inspire you to take action on LinkedIn - wherever you are on your LinkedIn journey.Ian is a culture-fit recruitment leader who has led Carroll Consulting for nearly three decades. His focus is helping organisations align values, culture, and people to drive long-term performance and minimise the risk of poor hires.Guided by Stoic philosophy, Ian combines strategic insight with practical experience, developing Carroll Consulting’s unique Culture-Fit methodology and leading a specialist team of trusted advisors. His contributions are recognised globally, including Platinum Recruiter status in NPAworldwide, awarded to the top 3% of recruiters worldwide.In this episode we explore Ian's love-hate relationship with LinkedIn, and how he manages to consistently show up on with thought provoking insights - and videos - about what he's observing.Connect with Ian on LinkedIn at https://www.linkedin.com/in/brisbaneexecutiverecruimentian/Resources:Sign up to my newsletter (sent via Hubspot) and get your free LinkedIn Profile Checklist https://thinkbespoke.com.au/linkedin-profile-checklist-3/Follow me on LinkedIn https://www.linkedin.com/in/karenhollenbach/Think Bespoke's Knowledge Basehttps://thinkbespoke.com.au/insights-blog-2/Elevate with KPH (Substack) https://thelinkedinmarketer.substack.com/

In this episode I explore why you might be hesitating to show up on LinkedIn and the small actions you can take to decide if LinkedIn is worth the effort.ResourcesThe LinkedIn home feed clean up I mention in this episode: https://thinkbespoke.com.au/the-linkedin-clean-up-you-didnt-know-you-needed/Sign up to my newsletter (sent via Hubspot) and get your free LinkedIn Profile Checklist Your StrategyFollow me on LinkedIn https://www.linkedin.com/in/karenhollenbach/Think Bespoke's Knowledge Basehttps://thinkbespoke.com.au/insights-blog-2/Elevate with KPH (Substack) https://thelinkedinmarketer.substack.com/LinkedIn profile writing course with Karen Hollenbachhttps://thinkbespoke.com.au/linkedin-profile-writing-course/

In this episode of The LinkedIn Marketer I chat to Janine Stratford about her journey with LinkedIn. Janine is the Founder of Coaching Focus, a leadership coach, career strategist, and facilitator passionate about helping educators lead with clarity, confidence, and purpose.After 28 years in schools, including as a Deputy Principal, Janine started Coaching Focus in 2015 to empower school leaders to step up, stand out, and make a lasting difference. As a Professional Certified Coach (PCC) and Certified Professional Behavioural Analyst, Janine helps leaders understand themselves and their influence so they can lead with authenticity and strategic intent.Janine is valued for her deep understanding of schools, her strategic insight, and her genuine commitment to helping leaders create positive, sustainable change.In this episode we explore how Janine uses LinkedIn to engage with educators she works with across Australia and New Zealand, and fellow speakers she's meet at conferences. Janine's LinkedIn journey demonstrates a willingness to use LinkedIn as a platform to learn from others, as well as share her insights to help educators on their own career journeys. Her commitment to consistently showing up on LinkedIn as well as what she's learnt about herself along the way make for some great listening and insights for those wanting to elevate their own LinkedIn presence. I hope you enjoy this episode as much as I enjoyed this conversation with Janine.Connect with Janine on LinkedIn at https://www.linkedin.com/in/janinestratford/Resources:Sign up to my newsletter (sent via Hubspot) and get your free LinkedIn Profile Checklisthttps://thinkbespoke.com.au/linkedin-profile-checklist-3/Follow me on LinkedIn https://www.linkedin.com/in/karenhollenbach/Think Bespoke's Knowledge Basehttps://thinkbespoke.com.au/insights-blog-2/Elevate with KPH (Substack) https://thelinkedinmarketer.substack.com/

In this episode of The LinkedIn Marketer I invite you to step away from the noise and pressure of LinkedIn and return to a place of calm reflection. I explore how LinkedIn can become an intentional, authentic extension of your professional life. Through a client story and reflective prompts, I demonstrate how using LinkedIn with clarity and purpose can transform overwhelm into confidence.This episode mentions The Elevate Map - my framework for guiding thoughtful professionals to refine their profile, shape a sustainable content rhythm, and build meaningful relationships that align with their values and career goals.Learn more at thinkbespoke.com.auGet your free Professional Profile checklist https://thinkbespoke.com.au/linkedin-profile-checklist-3/Learn more about The Elevate Maphttps://thinkbespoke.com.au/the-elevate-map/

In this episode of The LinkedIn Marketer I explore something I've been thinking about lately - the role of marketing and whether it is having a positive impact on our society. Tune in to find out where I landed and the opportunity for your LinkedIn presence. How do we show up in a way that feels meaningful?Resources I mention in this episode:Joe Pulizzi https://www.joepulizzi.com/about/The Content Marketing Institute https://contentmarketinginstitute.com/Purpose documentary https://purpose.film/This Old Marketing podcast episode - the print comeback for brands- The Golden Age of Content Marketing (494) around the 58 minute mark https://www.thisoldmarketing.com/the-golden-age-of-content-marketing-494/Elevate with KPH https://thelinkedinmarketer.substack.com/Confessions by KPH https://karenhollenbach.substack.com/

In this episode I share my plans for Substack, re-introduce myself (in case this is the first time you've tuned in - welcome!) and share my thoughts on the latest LinkedIn algorithm updates.Resources mentioned:Sign up to my newsletter (sent via Hubspot) and get your free LinkedIn Profile Checklist Your StrategyFollow me on LinkedIn https://www.linkedin.com/in/karenhollenbach/Think Bespoke's Knowledge Basehttps://thinkbespoke.com.au/insights-blog-2/Elevate with KPH (Substack) https://thelinkedinmarketer.substack.com/

In this episode of the LinkedIn Marketer I explore the LinkedIn clean up you didn't know you needed. Improving your feed with a LinkedIn clean-up means you’ll spend more time engaging with content that aligns with your professional focus.Podcast resources:Here's the article I mention with instructions.https://thinkbespoke.com.au/the-linkedin-clean-up-you-didnt-know-you-needed/Please leave a comment if you have any questions from this episode. Let me know if there are topics you would like to explore in future episodes.To find out more about my educational consultancy, Think Bespoke - and our LinkedIn Profile Writing services - and to sign up to my e-insights, please visit the website https://thinkbespoke.com.au/

In this episode of The LinkedIn Marketer I explore the big question - should Australian professionals use emojis on LinkedIn at all? I share why I do not use emojis on LinkedIn and what to consider instead.Please leave a comment if you have questions from this episode. Let me know if there are topics you would like me to explore in future episodes.To find out more about Think Bespoke and our LinkedIn profile writing services and LinkedIn training, please visit the website. https://thinkbespoke.com.au/

In this episode I explore the benefits of content marketing rituals on LinkedIn and suggest the ways you can incorporate this into your own marketing team. Resources mentioned in this episode: Think Bespoke's Content Marketing Strategy Playbook https://thinkbespoke.com.au/product/content-marketing-strategy-playbook/ Keep Learning For specific LinkedIn tips and articles about the features discussed in this episode, please visit Think Bespoke's knowledge base articles. https://thinkbespoke.com.au/insights-blog-2/ Sign up to Karen's newsletter https://share.hsforms.com/1IJbsofhGQP-dVnPh6-dQMw3cymv Get a free preview of LinkedIn Profile Essentials https://thinkbespoke.com.au/linkedin-online-learning/ Learn more about Karen' LinkedIn Marketing Mentoring https://thinkbespoke.com.au/linkedin-marketing-mentoring

In this episode I explore what thought leadership can mean for you on LinkedIn.  Whether you’re responsible for managing your organisation’s LinkedIn presence or you lead an organisation, this episode will provide some insights and inspiration to assist your LinkedIn journey. Keep Learning For specific LinkedIn tips and articles about the features discussed in this episode, please visit Think Bespoke's knowledge base articles. https://thinkbespoke.com.au/insights-blog-2/ Sign up to Karen's newsletter https://share.hsforms.com/1IJbsofhGQP-dVnPh6-dQMw3cymv Get a free preview of LinkedIn Profile Essentials https://thinkbespoke.com.au/linkedin-online-learning/ Learn more about Karen' LinkedIn Marketing Mentoring https://thinkbespoke.com.au/linkedin-marketing-mentoring

In this episode I explore the four steps involved in conducting a LinkedIn Content Marketing Audit and point you to the resources to help you do this. Resources mentioned in this episode: Kevin D. Turner for all of the recent changes on LinkedIn (profiles and pages) https://www.linkedin.com/in/president/ Michelle Raymond, Australia's LinkedIn Company Page expert https://www.linkedin.com/in/michellejraymond/ Keep Learning For specific LinkedIn tips and articles about the features discussed in this episode, please visit Think Bespoke's knowledge base articles. https://thinkbespoke.com.au/insights-blog-2/ Sign up to Karen's newsletter https://share.hsforms.com/1IJbsofhGQP-dVnPh6-dQMw3cymv Get a free preview of LinkedIn Profile Essentials https://thinkbespoke.com.au/linkedin-online-learning/ Learn more about Karen' LinkedIn Marketing Mentoring https://thinkbespoke.com.au/linkedin-marketing-mentoring

In this episode I explore how to maximise LinkedIn private mode for your LinkedIn Profile to help you conduct research and remain hidden and private from other LinkedIn community members. There are a number of reasons to activate private mode on your LinkedIn profile, including: Research other LinkedIn profiles for some inspiration when updating yours Research potential talent for your organisation’s current job vacancies Research your competitors Research potential clients Keep Learning For specific LinkedIn profile tips and articles about the features discussed in this episode, please visit Think Bespoke's knowledge base articles. https://thinkbespoke.com.au/insights-blog-2/ Sign up to Karen's newsletter https://share.hsforms.com/1IJbsofhGQP-dVnPh6-dQMw3cymv Get a free preview of LinkedIn Profile Essentials https://thinkbespoke.com.au/linkedin-online-learning/ Learn more about Karen' LinkedIn Marketing Mentoring https://thinkbespoke.com.au/linkedin-marketing-mentoring

In this episode I explore how to avoid the mistakes I commonly observe when reviewing people's LinkedIn profile. Tune into to learn what these seven mistakes are and how you can avoid or remedy them. Keep Learning For specific LinkedIn profile tips and articles about the features discussed in this episode, please visit Think Bespoke's knowledge base articles. https://thinkbespoke.com.au/insights-blog-2/ Sign up to Karen's newsletter https://share.hsforms.com/1IJbsofhGQP-dVnPh6-dQMw3cymv Get a free preview of LinkedIn Profile Essentials https://thinkbespoke.com.au/linkedin-online-learning/ Learn more about Karen' LinkedIn Marketing Mentoring https://thinkbespoke.com.au/linkedin-marketing-mentoring

In this episode I explore the six dimensions I train in my LinkedIn Marketing Mentoring program to help my clients develop their LinkedIn Profile Strategy. These dimensions include: 1. Decide Focus 2. Review Profile 3. Customise Newsfeed 4. Engage 5. Connect 6. Post Keep Learning For specific LinkedIn profile tips and articles about the features discussed in this episode, please visit Think Bespoke's knowledge base articles. https://thinkbespoke.com.au/insights-blog-2/ Sign up to Karen's newsletter https://share.hsforms.com/1IJbsofhGQP-dVnPh6-dQMw3cymv Get a free preview of LinkedIn Profile Essentials https://thinkbespoke.com.au/linkedin-online-learning/ Learn more about Karen' LinkedIn Marketing Mentoring https://thinkbespoke.com.au/linkedin-marketing-mentoring