Claim OwnershipFood Business Success® with Sari Kimbell
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Whether you have a delicious idea that you want to turn into a real business, or you have a small food brand and want to grow it, Food Business Success is here to help you create a profitable packaged food business. Sari Kimbell, the creator of Food Business Success® offers you valuable insights, practical tools and step-by-step help to launch or grow your business as well as ideas to help you become the badass entrepreneur running your dream business. Together, let's make your food business dream real!
221 Episodes
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You have already overcome so much (we survived a pandemic!), but most of us fail to think of ourselves as the hero in the story and use it as evidence of what we can accomplish in our businesses.In this episode, I explore how to turn setbacks into powerful comeback stories for your business and life. Learn practical strategies for handling challenges with self-compassion and actionable steps to keep moving forward. Tune in for my insights and tips on how to use this simple tool to achie...
In this episode, I chat with Anna Zesbaugh, the inspiring founder of Better Buzz Brands that makes Hooch Booch and Corpse Reviver beverages, to discuss her journey launching an alcoholic hard kombucha company during the pandemic and then adding a non-alcoholic beverage to pave the way for more sales. Despite facing significant challenges, Anna's tenacity and innovative thinking led her to create a unique product that has captivated the Denver market and beyond. She shares her experiences navi...
Are you a good time off taker? Are you able to turn off your phone and get present with the people and experiences, or do you feel ancy, agitated and anxiety wondering what you are missing and what messes will await you when you return? Most business owners I meet are TERRIBLE at taking real time off and it is actually hurting their businesses more than they realize.Join me on this week's episode as I share my recent journey to rest and rejuvenation after taking 12 days off (and not just "ent...
Deb Mazzaferro (aka Coach Maz) has been in the CPG industry for decades and she shares her insights and wisdom in a conversation we had together recently. With vast experience with legacy brands, importers, start-ups, brokers and distributors, she has a lot we can learn from when navigating the industry. From who you want on your "board of directors" to how she would use data to build a CPG business if she were to do it now. She has a great book all about trade show prep and success too. Get ...
Our brain loves a great routine and it's important that as things shift in our lives that we take some time as CEOs of our business to re-evaluate them and make decisions ahead of time to set ourselves up for success. Often we just let the seasons run us and run us over instead of setting up systems and routines that shift with the needs of the season. In today's episode, I share with you when to re-evaluate your routines and some practical tips for planning out a successful season so yo...
There's a lot of ways to do business and a lot of people telling you how you "should" do it "right". The truth is that there is no ONE way and there is no RIGHT timeframe for success. The whole reason you got into business is probably to have more time and money freedom and to chart your own course and then it's easy to start comparing yourself to others and conclude that you are doing it "wrong". I hope this episode gives you a sense of freedom and release from the "shoulds". A busines...
Do you want to run and hide when people start talking about AI and using it in your business? I kinda do...it's a little overwhelming and feels hard. My guest today, Dax Hammon of FOMO.ai, is an expert on the topic and he is going to blow your mind with where AI is going and how fast things are changing. He sent me a video as well so you can SEE what he is talking about and I posted on the YouTube channel here. We can either embrace ai and the future or fall behind. I'm committing ...
When we understand human nature and how to tap into powerful persuasive techniques, not out of manipulation, but simply to help people be more open to buying from you, everyone wins! The reciprocity principle is something we touched on in the Up Level Workshop and I expand on more here. It is one of the most deeply ingrained principles in humans and it can open the door to increased sales with more fun and ease!The membership community Fuel is open now for you to get the support, expertise, a...
Advertising on social media can feel pretty overwhelming and a lot of people burn through a lot of money to figure it out (or never figure it out). My guest today, Zach Spuckler of Heart, Soul & Hustle helps entrepreneurs figure this whole advertising thing with ease (if I can learn it, you can too) and focuses them on the one type of ad that actually works on a small budget and gets BIG results: Lead Ads. Get Zach's Lead Ads Bootcamp here for just $25. You will be AMAZED at what you...
Sales people gets a pretty bad rap (think used car salesman stereotype) and how however you think about "sales" is affecting your revenue in your business. I can give you strategies all day long (as Danny and I are doing in the Up Level Workshop), but it's at least as important to also change your mindset around sales and become a great sales person. In today's podcast, I share with you four mindset shifts you can make that are backed up by science. The beauty is that they are simple to ...
Becoming a badass CEO with a successful business doesn't happen overnight (I wish!). Instead, one day you wake up different after weeks, months and even years of stringing together small decisions and actions that are a vote for the person you want to be.A badass is someone who follows through on what (and when) he or she says it will be done, takes action even when it feels scary and increases their capacity for failure (aka learning). In January, I challenged the Fuel community t...
Danny and I love farmers markets as one of the first places for brands to go, but did you know that many brands continue with the market sales channel because it makes really good business sense? And it doesn't mean you have to do them all! Danny of Peak State Coffee is doing just this and using markets to fund his business while also taking 2 months off last summer!In today's episode we discuss the three reasons to lean into the sales channel, some tips to get accepted and the upcoming Up Le...
It's one thing to make something delicious, but then you have to spend even more time finding the customers to buy your products. I'm joined today by Castiron founder, Mark Josephson, who is changing the way brands find customers and making it so much easier! If you want to check out Castiron and be a part of their new marketplace so you can focus on what you do best - making a great product - check it out here.The membership community Fuel is open now for you to get the support, expertise, a...
Are you a good boss to yourself? Probably not...most traditional bosses aren't that great (only about 30% are) and entrepreneurs are even worse!In today's podcast I am sharing my presentation I did for Castiron's Flour Power event called How To Be The Boss You Deserve. I LOVE teaching this concept and I go into more detail in Chapter 9 of Key Ingredients. It's a concept - being a better boss to yourself - that resonates with many of you.Want to learn more about Castiron's website and new...
When you think about "networking" you probably make this face 😩 or this 🤢, but it doesn't have to be that way!If I could learn to love it 🤩, you definitely can too! In fact, I would credit much of my success and ability to help you to the relationships I have curated over the past 10 years.My guest today is the amazing Julie Nirvelli, founder of Winking Girl Salsa, curator of Network In Action groups, and now creator of Natural Products Executive Collective or NPEC. Julie is kind of a "profes...
There's asking for feedback and then there's the receiving of the feedback. This is hard to do well! I love Adam Grant's concept of the second score and I share some tips on how to be a better feedback receiver so that you can get better or make your business better. I also share some of the feedback I received from the survey you may have taken in November of 2023 - the good, bad and the ugly! Find out how I handled it and what will or won't change as a result. The membership community ...
In the four years Jessica, founder of Fireworks Butters, and I have worked together we have never recorded a podcast together...that changes today! Hear her 8-year journey of starting her business and keeping it going with a busy household of three kids and husband and then COVID. Each year she has made significant growth, but "it isn't for the faint of heart", as she likes to say. After Master Your Business and clarifying her 10X goal in 2023 she is now in 17 states wh...
Are you worried about making money mistakes or making the wrong investments in your business? Danny Walsh and I have a frank conversation about making investments in an early stage business. He shares what investments he made into his business, Peak State Coffee, early on and what mistakes he made along the way so you can avoid the pitfalls. We both believe in a lean business and getting something out into the world quickly to test and get feedback. It's important to stop planning in your hea...
We are often told in school and work to try to fix our weaknesses and spend energy there attempting to overcome them. That's the hardest and least fun way to go about being an entrepreneurs on my guest today, Dr. Lee Koles, shares with you the Clifton Strengths tools and why it's important to actually lean into your strengths and not focus so much on your weaknesses. She also breaks down my top five strengths as well as the top strengths of members in Fuel who took the assessment. The me...
How's that New Year's resolution coming along? If you find that it has petered out, it's probably because the set up was wrong from the start and it was set up as a results goal versus an identity shift process. In today's episode I share with you what the difference is and one of my identity shifts I am making this year as part of our 30 day discipline challenge called Badass30. You can get the rules at https://www.foodbizsuccess.com/badass30 anytime. We are doing a group challenge inside Fu...
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