Suds & Search | Interviews With Today's Search Marketing Experts

My guest on this week’s episode of Suds & Search is Daniel Russell, Board Member at Go Fish Digital. Daniel is a veteran digital marketer. During his time at Go Fish Digital, he’s worked on campaigns for the New York Times, Wikipedia, General Electric, and many other iconic brands. He’s an in-demand conference presenter. A few places you might’ve heard Daniel speak include SearchLove, Content Marketing Conference, Inbound, and the Digital Summit series. Often times, digital marketing conversations and conference presentations fail to emphasize that you’re going to need buy-in from the C-suite. The C-suite is less enamored with metrics we’re accustomed to using. What they care about is profit. Daniel has served in a variety of leadership roles, including positions outside of search. This experience makes him a great person to talk to about stakeholder buy-in. We’ll have a wide-ranging conversation about how marketers can speak more persuasively to key stakeholders and just as importantly, what not to do. Grab something cold to drink and join me for a conversation with Daniel Russell. We’ll chat about the importance of speaking about profits, not just vanity metrics, we’ll spend a little time talking about the messy world of attribution, and I’m going to ask him about the importance of forecasts and predictions. Catch SearchLab on these platforms: https://www.linkedin.com/company/searchlabdigital/ https://www.facebook.com/SearchLabDigital/ https://twitter.com/SearchLabAgency https://www.youtube.com/c/SearchLabSubscribe to Suds & Search | Interviews With Today's Search Marketing Experts on Soundwise

My guest on this week’s episode of Suds & Search is Kelvin Newman, Founder of BrightonSEO. Kelvin started Brighton with just a few people getting together in a pub back in 2010. Today, it is the biggest search marketing event in Europe with over 3,500 attendees. The number of attendees and the massive growth only tell some of the story. BrightonSEO is adored by attendees, exhibitors, and speakers. I cannot think of another conference where people are this loyal and this vocal in the support. Kelvin joined me to make a big announcement. For the first time, BrightonSEO is hosting a conference in the United States. What happened behind the scenes to bring Brighton to the US? What made Kelvin confident that now was the time to start an American conference? What's going to be different about this conference and what’s going to be the same? I’m going to ask Kelvin these questions and many more. Grab something cold to drink and join me for a conversation with Kelvin Newman. We’ll chat about his approach to speaker selection, we’ll talk about ballot tickets aka free tickets, and we’ll spend a little time chatting about t-shirt cannons and conference cars. Catch SearchLab on these platforms: https://www.linkedin.com/company/searchlabdigital/ https://www.facebook.com/SearchLabDigital/ https://twitter.com/SearchLabAgency https://www.youtube.com/c/SearchLabSubscribe to Suds & Search | Interviews With Today's Search Marketing Experts on Soundwise

My guest on this week’s episode of Suds & Search is Lisa Schneider. Lisa is an in demand conference presenter and podcast guest. A shortlist of conferences Lisa has spoken at include SearchLove, the Digital Summit Series, Seerfest, WomenTech Global, and many other places. Lisa specializes in product strategy. She frequently works as a fractional CPO with an array of companies ranging from start-ups to enterprise businesses. Lisa helps these companies navigate the myriad challenges of organizing a team around a successful product launch. I caught up with Lisa after she gave a much-discussed speech at SearchLove about cross functional strategy. What are the common pitfalls of product strategy? How do you get alignment across teams of sales, marketing, and product? What tips does she have for fostering collaboration? I’m going to ask Lisa these questions and many others. Grab something cold to drink and join me for a conversation with Lisa Schneider. We’ll chat about stakeholder volleyball, I ask her about her strategy pyramid, and we’ll spend a little time chatting about how Nest won marketshare despite having an inferior product. Catch SearchLab on these platforms: https://www.linkedin.com/company/searchlabdigital/ https://www.facebook.com/SearchLabDigital/ https://twitter.com/SearchLabAgency https://www.youtube.com/c/SearchLabSubscribe to Suds & Search | Interviews With Today's Search Marketing Experts on Soundwise

My guest on this week’s episode of Suds & Search is Els Aerts, Co-founder of AGConsult. Els and her team work with brands on user research, behavioral psychology and testing. She has developed a reputation as one of the most rigorous researchers in the industry. She’s spoken at numerous conferences, including Yoast Con, CTA Conference, CXL Live, and Conversion Hotel. This is not a “trust your gut” conversation. This is not a feature dump about the latest trend. If you’re interested in a blunt conversation about how to perform user research based on years of experience from a seasoned pro, then stay tuned. Els will point out that user research has never been more popular. There’s more money and attention going to collecting good data than ever before. Despite the excitement, user researchers are making all sorts of mistakes. In some cases, bad research and testing can even be dangerous. What are some common pitfalls of user research? What are the first few steps to a good test? What about the thorny issue of bias? I’m going to ask Els these questions and many more. Grab something cold to drink and join me for a conversation with Els Aerts. We’ll talk about the good, the bad, and the ugly of user research, we’ll spend a little time talking about how smaller companies can collect clean data, and we’ll also chat about the best practices of reporting. Catch SearchLab on these platforms: https://www.linkedin.com/company/searchlabdigital/ https://www.facebook.com/SearchLabDigital/ https://twitter.com/SearchLabAgency https://www.youtube.com/c/SearchLabSubscribe to Suds & Search | Interviews With Today's Search Marketing Experts on Soundwise

My guest on this week’s episode of Suds & Search is Jeremy Vest, Founder of Creator Unlock. Jeremy is a veteran digital marketer, serial entrepreneur, and frequent conference presenter. You might’ve heard Jeremy present at LocalU, VidSummit, Vidcon, and Social Media Marketing World. He also founded the popular conference Video Marketing World. What does Jeremy do exactly? He teaches business owners and thought leader how to dominate their niche using video. And the results are hard to believe. His clients have earned billions of views on tik tok, youtube, and other video platforms. Some of Jeremy’s most successful clients are small businesses. Some are Fortune 100 companies. Jeremey’s UNLOCK methodology works for all different business categories. What is the UNLOCK method? Who are some of Jeremy’s best performing clients? What mistakes are video creators making? I’m going to ask Jeremy these questions and many more. Grab something cold to drink and join me for a conversation with Jeremy Vest. We’ll talk about the monetization model in video, he’ll share some tips about how to go viral, and we’ll spend a little time talking about how vertical videos present a huge opportunity for video creators. Catch SearchLab on these platforms: https://www.linkedin.com/company/searchlabdigital/ https://www.facebook.com/SearchLabDigital/ https://twitter.com/SearchLabAgency https://www.youtube.com/c/SearchLabSubscribe to Suds & Search | Interviews With Today's Search Marketing Experts on Soundwise

My guest on this week’s episode of Suds & Search is Luke Carthy. Luke is an in-demand conference presenter, a must-read blogger, and one of the leading experts in the world on eCommerce SEO and CRO. I spoke to Luke shortly after his presentation at Yoastcon about GA4. I struggle to think of a topic that stirs up emotions quite like GA4. Digital marketers have been frustrated, they’ve been confused, some have been in denial, but the time has finally come. Universal Analytics is no more as of July 1. Luke is the perfect guest to discuss one of the biggest changes to our industry in my career. He’ll reframe how I’ve been thinking about this change. He’ll have some real-life examples of how he’s gleaning information out of GA4. He’ll also explain what not to do (hint: don’t auto-migrate to GA4). Grab something cold to drink and join me for a conversation with Luke Carthy. We’ll talk about how UA is like Gousto whereas GA4 is more like the super market, we’ll talk a little bit about how to make GA4 more useful for marketers, and we’ll spend some time chatting about how of all the Google rebrands, Looker studio was the worst. Catch SearchLab on these platforms: https://www.linkedin.com/company/searchlabdigital/ https://www.facebook.com/SearchLabDigital/ https://twitter.com/SearchLabAgency https://www.youtube.com/c/SearchLabSubscribe to Suds & Search | Interviews With Today's Search Marketing Experts on Soundwise

My guest on this week’s episode of Suds & Search is Darren Shaw, CEO and Founder of Whitespark. Darren is a man who needs no introduction. He is an in-demand conference presenter, a tireless educator, and one of the most important voices in Local SEO. Darren is also a must-follow on social media, where his short videos are fun and chock-full of actionable information. Darren is also the organizer of the Local Search Ranking factors study. The Local Search Ranking Factors study is a study based on interviews with the top local SEOs in the world about how Local Search is changing each year. The release of the Local Search Ranking Factors every year ushers in a ton of interest from anyone working in Local SEO. I’m going to ask Darren about the study and get his own impressions about where Local SEO is headed. Grab something cold to drink and join me for a conversation with Darren Shaw. We’ll chat about how he organizes the Local Search Ranking factors survey, I’ll spend a little time chatting about how Local SEOs are using AI, and he’ll hand out some killer tips to get more positive reviews. Catch SearchLab on these platforms: https://www.linkedin.com/company/searchlabdigital/ https://www.facebook.com/SearchLabDigital/ https://twitter.com/SearchLabAgency https://www.youtube.com/c/SearchLabSubscribe to Suds & Search | Interviews With Today's Search Marketing Experts on Soundwise

My guest on this week's episode of Suds & Search is Dixon Jones, CEO of inLinks. Dixon is an industry veteran, a published author, frequent blogger, and one of the best educators in the industry. He’s won numerous awards, including the illustrious Search Personality of the Year Award, and inLinks, the company he founded, won the award for Search Technology of the Year. Dixon is an in-demand conference presenter and frequent keynote speaker. A few places you might’ve heard Dixon speak include, Pubcon, Brighton SEO, State of Search, and SMX. I caught up with Dixon on the day inLinks was launching their new, super cool social media tool. This is the closest Suds & Search has come to a scoop, so I’m going to ask Dixon all about it. We’ll spend most of our time together talking about Dixon’s favorite topic, entities. He literally wrote the book titled, “Entity SEO Book: Moving from Strings to Things.” If you really want to learn how Google has evolved its search engine over the years, you might be hard-pressed to find a better expert than Dixon Jones, and he explains complex things in a way that’s very accessible. Grab something cold to drink and join me for a conversation with Dixon Jones. We’ll chat about disambiguation, how we can learn about the knowledge graph from posters you might find at a pub, and I’ll spend a little time chatting about meeting the queen.Subscribe to Suds & Search | Interviews With Today's Search Marketing Experts on Soundwise

My guest on this week’s episode of Suds & Search is Paula Keller French, Director of Sales and Marketing at Search Influence. Paula is a popular conference speaker, blogger, and trainer. This is her second appearance on Suds & Search, and I’m excited to have her back for a big announcement. Paula and the team at Search Influence recently co-authored an important study titled “Slipping Through the Cracks Understanding PCO Unit SEO Capabilities.” Search Influence partnered with the non-profit group UPCEA to generate the most comprehensive study I’m aware of for how higher-ed institutions are handling their SEO. The nice way to put it is that the study found that there’s a lot of opportunity. How did this study come about? What did the study reveal about the SEO readiness of these higher ed institutions? Do the important stakeholders even have useful reporting on their campaigns? I’m going to ask Paula these questions and many more. Grab something cold to drink and join me for a conversation with Paula Keller French. We’re going to talk about SEO for higher-ed, why the audience for higher-ed institutions is changing quickly, and we’ll spend a little time digging into the impact of this impressive study. Catch SearchLab on these platforms: https://www.linkedin.com/company/searchlabdigital/ https://www.facebook.com/SearchLabDigital/ https://twitter.com/SearchLabAgency https://www.youtube.com/c/SearchLabSubscribe to Suds & Search | Interviews With Today's Search Marketing Experts on Soundwise

My guest on this week’s episode of Suds & Search is Krystal Taing, Director of Pre-sales Solutions at Uberall. Krystal is one of the leading experts in Local SEO. She’s a platinum-level Google product expert. She hosts a training program on Wix. She’s a frequent webinar host on platforms like BrightLocal, Duda, and many other places. She appears on virtually every list of the top local SEOs in the world. She is also on the faculty at LocalU. I’m sure I’m forgetting several other important contributions, but suffice it to say that when it comes to Local SEO, Krystal Taing is world-class. It’s an interesting time for Local SEO. Darren Shaw of Whitespark recently released the Local Search Ranking Factors, thus beginning the annual tradition of Local SEO nerds scouring the findings, debating, discussing, and learning about how Google’s local algorithm is evolving. Krystal was a contributor to that study. I’m going to ask her about what is changing and how small businesses can better position themselves for success. Grab something cold to drink and join me for a conversation with Krystal Taing. We’ll talk about what you should do to appear more prominently in local results, what you shouldn’t do if you hope to avoid a suspension, and we’ll spend a little time talking about the Google product expert program. Catch SearchLab on these platforms: https://www.linkedin.com/company/searchlabdigital/ https://www.facebook.com/SearchLabDigital/ https://twitter.com/SearchLabAgency https://www.youtube.com/c/SearchLabSubscribe to Suds & Search | Interviews With Today's Search Marketing Experts on Soundwise

My guest on this week’s episode of Suds & Search is Helen Pollitt, Head of SEO at Car & Classic. Helen is an in-demand conference presenter. A few places you might’ve heard Helen speak include Brighton SEO, SearchLeeds, and SMX London. She is also an active blogger. She’s written columns for Search Engine Journal, State of Digital, Search Engine Watch, and OnCrawl. I caught up with Helen shortly after she spoke at Brighton SEO this spring. The talk received a lot of positive feedback on SEO Twitter, and for good reason. Knowing SEO and how to improve a website is often only half the battle. The other half is getting stakeholder buy-in, collaborating with peers in other departments, and doing the hard work to actually get SEO changes implemented. How do you advocate for SEO within a larger organization? How do you proactively engage other departments? How do you advocate for process in early-stage companies that resist process? I’m going to ask Helen these questions and many more. Grab something cold to drink and join me for a conversation with Helen Pollitt. We’ll talk about the importance of navigating from the top, we’ll spend a little time talking about how to “find your champions,” and we’re also going to chat about how to make SEO memorable to teammates who don’t do SEO. Catch SearchLab on these platforms: https://www.linkedin.com/company/searchlabdigital/ https://www.facebook.com/SearchLabDigital/ https://twitter.com/SearchLabAgency https://www.youtube.com/c/SearchLabSubscribe to Suds & Search | Interviews With Today's Search Marketing Experts on Soundwise

My guest on this week's episode of Suds & Search is Ryan Jones, Marketing Manager at SEO Testing. Ryan is a veteran digital marketer, blogger, conference presenter, and a must-follow on social media. He has a wide breadth of SEO experience working in-house and agency side. Ryan recently started a role at SEO Testing, an SEO tool suite designed to make SEO testing and reporting easier and less time-consuming. Grab something cold to drink and join me for a conversation with Ryan Jones. We’ll talk about common pitfalls of SEO tests, we’ll talk about testing as a low-risk way to assess strategy, and we’ll spend a little time talking about Ryan’s love for NBA basketball. Catch SearchLab on these platforms: https://www.linkedin.com/company/searchlabdigital/ https://www.facebook.com/SearchLabDigital/ https://twitter.com/SearchLabAgency https://www.youtube.com/c/SearchLabSubscribe to Suds & Search | Interviews With Today's Search Marketing Experts on Soundwise

Catch SearchLab on these platforms: https://www.linkedin.com/company/searchlabdigital/ https://www.facebook.com/SearchLabDigital/ https://twitter.com/SearchLabAgency https://www.youtube.com/c/SearchLabSubscribe to Suds & Search | Interviews With Today's Search Marketing Experts on Soundwise

Adam Proehl will joins us on this week's episode of Suds & Search for an in-depth chat about GA4 and how to navigate Google’s changes 🍻 Catch SearchLab on these platforms: https://www.linkedin.com/company/searchlabdigital/ https://www.facebook.com/SearchLabDigital/ https://twitter.com/SearchLabAgency https://www.youtube.com/c/SearchLabSubscribe to Suds & Search | Interviews With Today's Search Marketing Experts on Soundwise

Adam Proehl will joins us on this week's episode of Suds & Search for an in-depth chat about GA4 and how to navigate Google’s changes 🍻 Catch SearchLab on these platforms: https://www.linkedin.com/company/searchlabdigital/ https://www.facebook.com/SearchLabDigital/ https://twitter.com/SearchLabAgency https://www.youtube.com/c/SearchLabSubscribe to Suds & Search | Interviews With Today's Search Marketing Experts on Soundwise

@MarthavanBerkel , CEO and Co-founder of SchemaApp, is our guest on this week's episode of Suds & Search. Join us for a chat about what goes into a Schema strategy, and how to determine whether or not that strategy is working 🍻 Catch SearchLab on these platforms: https://www.linkedin.com/company/searchlabdigital/ https://www.facebook.com/SearchLabDigital/ https://twitter.com/SearchLabAgency https://www.youtube.com/c/SearchLabSubscribe to Suds & Search | Interviews With Today's Search Marketing Experts on Soundwise

Brian Ussery joins us on this week's Suds & Search, for a chat about how Google determines if a piece of content is helpful, the emergence of ChatGPT and AI-generated content, and how content written by humans can stand out 🍻 Catch SearchLab on these platforms: https://www.linkedin.com/company/searchlabdigital/ https://www.facebook.com/SearchLabDigital/ https://twitter.com/SearchLabAgency https://www.youtube.com/c/SearchLabSubscribe to Suds & Search | Interviews With Today's Search Marketing Experts on Soundwise

On this week's episode of Suds & Search, we chat with Duane Forrester, VP of Industry Insights at Yext. Grab a cold drink and join us as we talk about ChatGPT and AI-generated content, and the state of in-person events 🍻 #AI #chatgpt #conference Catch SearchLab on these platforms: https://www.linkedin.com/company/searchlabdigital/ https://www.facebook.com/SearchLabDigital/ https://twitter.com/SearchLabAgency https://www.youtube.com/c/SearchLabSubscribe to Suds & Search | Interviews With Today's Search Marketing Experts on Soundwise

On this week's episode of Suds & Search we sit down with @JoeLaratro, President at Tandem Interactive. Grab a cold drink and join us for a wide-ranging conversation about the future of conferences in the United States, ChatGPT, and Local SEO 🍻 @tandeminteractive4099 #digitalmarketing #chatgpt #localseo Catch SearchLab on these platforms: https://www.linkedin.com/company/searchlabdigital/ https://www.facebook.com/SearchLabDigital/ https://twitter.com/SearchLabAgency https://www.youtube.com/c/SearchLabSubscribe to Suds & Search | Interviews With Today's Search Marketing Experts on Soundwise

On this week's episode of Suds & Search we sit down with @JoeLaratro, President at Tandem Interactive. Grab a cold drink and join us for a wide-ranging conversation about the future of conferences in the United States, ChatGPT, and Local SEO 🍻 @tandeminteractive4099 #digitalmarketing #chatgpt #localseo Catch SearchLab on these platforms: https://www.linkedin.com/company/searchlabdigital/ https://www.facebook.com/SearchLabDigital/ https://twitter.com/SearchLabAgency https://www.youtube.com/c/SearchLabSubscribe to Suds & Search | Interviews With Today's Search Marketing Experts on Soundwise