Claim OwnershipMarketing Your Practice
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Hi I'm Angus and welcome to the Marketing Your Practice Podcast where I help natural health and wellness practitioners with their branding and marketing. Each week I share simple, effective, easily actionable and proven heart centred marketing strategies to help you build that predictable, profitable and enjoyable practice you've always dreamed of.
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Most chiropractors don’t feel short on time because they’re disorganised. They feel short on time because they never create space to think like a CEO. In this episode, we introduce the CEO Check-In — a simple weekly habit that helps chiropractors move out of constant reaction and into intentional leadership. You’ll learn why “no time” is a leadership problem (not a scheduling one), how thinking time actually creates leverage, and how one short conversation with your business can reduce pressure without working more. If your practice feels busy, reactive, or heavier than it should, this episode will help you see why — and what to do differently.See omnystudio.com/listener for privacy information.
Most chiropractors don’t feel stuck because they’re bad clinicians. They feel stuck because they’re still showing up to their practice like an employee — not a CEO. In this episode, we explore the subtle but critical shift from employee mode to CEO mode and why so many successful chiropractors plateau, burn out, or feel trapped by the very practice they worked so hard to build. This is the first episode in a new leadership-focused series designed to help chiropractors think differently, lead intentionally, and build practices that feel lighter, calmer, and more sustainable. If your practice feels heavy — even when things are “working” — this conversation will help you see why.See omnystudio.com/listener for privacy information.
Most chiropractors don’t avoid performance reviews because they don’t care — they avoid them because they feel awkward, confrontational, or unnecessary. In this episode, I break down why performance reviews are actually one of the most important leadership skills you can develop — and how avoiding them quietly caps your growth. You’ll learn: • Why performance reviews aren’t about grading, but growth• The simple 3-part framework that makes reviews calm and productive• The difference between routine, performance, growth, and reset reviews• The questions great leaders ask to create clarity and accountability If you want a more self-managed practice, stronger culture, and less time spent micromanaging, this episode will change how you think about leadership.See omnystudio.com/listener for privacy information.
Before you plan 2026, there’s a step most chiropractors skip — and it’s often why planning feels unclear, heavy, or forced. In this episode, I guide you through a simple but powerful end-of-year review designed to help you understand where your practice actually is right now. We look at what worked, what drained you, where you may have become the bottleneck, how patients experienced your practice, and what created real leverage this year. This episode will help you gain clarity on what to keep, remove, and modify — so planning for 2026 becomes simpler, calmer, and far more effective. See omnystudio.com/listener for privacy information.
Most chiropractors plateau for reasons that have nothing to do with marketing, money, or motivation.The real problem? They get trapped in one of two extremes: blind optimism or defeated realism. In this episode, we explore the Stockdale Paradox—a mindset framework that helps you hold unshakeable faith in your vision while confronting the brutal facts of your current reality. You’ll learn how this paradox shows up in the three core problems facing every chiropractic practice—no one knows you, no one stays, and no time—and how to use it to create more clarity, stability, and predictable growth. If you’ve been feeling stuck, frustrated, or unsure of your next step, this episode will show you the mindset shift that breaks the cycle.See omnystudio.com/listener for privacy information.
If your team slows down when you’re not in the room—or if you feel like everything in your practice depends on you—you might be making the #1 leadership mistake most chiropractors don’t even know they’re making. In this episode, you’ll learn why traditional “doctor-first” leadership creates stress, turnover, and hesitation… and how a simple shift toward servant leadership can transform your team’s confidence, clarity, and performance. We’ll cover the 4 steps that help your staff think for themselves, make better decisions, and take ownership—so you stop carrying the entire practice on your back.See omnystudio.com/listener for privacy information.
If great patients are still slipping away, this episode is your retention tune-up. In Part 2, we explore five more hidden mistakes that push people away—and simple ways to create connection, confidence, and community that keep them coming back.See omnystudio.com/listener for privacy information.
If patients drop out once they feel better, the problem might not be results—it might be how you’re communicating the journey. In this episode, I share five common retention mistakes chiropractors make and the simple shifts to help patients stay, engage, and thrive under care.See omnystudio.com/listener for privacy information.
If your team needs constant reminders or lacks follow-through, the problem might not be effort—it might be culture. In this episode, we unpack the leadership shortcut most chiropractors overlook: praising progress over perfection. You’ll learn the 3-step system that boosts motivation, builds confidence, and creates a team that takes initiative without needing to be micromanaged.See omnystudio.com/listener for privacy information.
If your practice breaks down the moment you’re not there, you don’t have a people problem—you have a systems problem. In this final episode of the CEO Code, you’ll learn how to think about systems like a true leader, build buy-in with your team, and keep your processes alive as your practice grows.See omnystudio.com/listener for privacy information.
If your team feels stuck, unmotivated, or reliant on you to keep things moving, it’s time to shift gears. In this episode, you’ll learn how to build a high-performing team by stepping into your role as CEO. We cover the 3 key leadership responsibilities that drive great culture—setting clear standards, creating safety and belonging, and living your mission every day. A must-listen if you want a team that performs without needing to be micromanaged.See omnystudio.com/listener for privacy information.
If you want to lead your practice with more confidence and clarity, you need to know your numbers. In this episode, we unpack the 12 essential financial metrics every chiropractic CEO should be tracking—without needing to be a numbers nerd. You’ll learn how to measure them, why they matter, and how to use them to make smarter business decisions. This is the practical, no-fluff guide to mastering the financial health of your practiceSee omnystudio.com/listener for privacy information.
In Part 4 of The Chiropractic CEO Code, we dive into your responsibility as CEO to lead your practice’s marketing—without becoming a full-time content creator. You’ll learn: Why most chiropractors abdicate, not delegate, their marketing (and how to fix it) The importance of knowing who you’re perfect for (Standout Strategy) How to activate your Broadcast Engine using Owned, Borrowed, and Bought media Why trust takes time—and what Google’s Zero Moment of Truth means for you How to outsource wisely without losing control If you’ve ever felt like marketing is overwhelming, inconsistent, or not attracting the right people, this episode will reset your approach.See omnystudio.com/listener for privacy information.
In Part 3 of The Chiropractic CEO Code, we’re diving into one of the most underrated but powerful responsibilities of a CEO: vision. You’ll learn: Why “just getting through the week” is killing your growth The 3 levels of vision every chiropractor needs to lead effectively How to translate vision into 6-week projects your team can rally around Why sharing your vision out loud multiplies its power And how to make better decisions by anchoring them to your destination This episode will help you step back from the day-to-day and lead your practice with intention—not just intensity.See omnystudio.com/listener for privacy information.
Ep432. The CEO Code, Part 2: How to Take Back Control of Your Time In Part 2 of The Chiropractic CEO Code series, we’re tackling one of the biggest barriers to growth: time. Specifically, how to stop letting your schedule run you, and start leading your practice with calm, clarity, and control. You’ll learn: The 3 Time Zones every chiropractor must manage (and why most ignore two of them) The Sunday CEO Reset: a 30-minute weekly habit that creates instant focus What actually counts as CEO time—and the surprising activities that don’t How to stop mistaking busyness for progress And why one strategic time block per week can shift everything This episode will help you make space for the leadership your practice actually needs—without burning out or falling further behind.See omnystudio.com/listener for privacy information.
But if you’re feeling maxed out, stuck in the day-to-day, or wondering why your practice growth has stalled… this episode is for you. In the kickoff to The Chiropractic CEO Code series, we explore the real reason most practices plateau—and why becoming a better technician or manager won’t fix it. You’ll learn: The difference between a technician, a manager, and a true CEO Why many chiropractors think they’re leading—when they’re actually babysitting chaos The 5 core responsibilities every CEO chiropractor must master How to start the identity shift that makes growth sustainable (and life more enjoyable) Plus, you’ll get a simple reflection exercise to help you reclaim your leadership role—starting today. It’s time to stop running your practice on adrenaline and start leading with vision.See omnystudio.com/listener for privacy information.
AI is everywhere right now — writing blogs, captions, even creating full video content. On the surface, it sounds like a dream: an endless stream of polished marketing without you lifting a finger. But here’s the truth… AI content won’t grow your practice. Why? Because patients don’t just connect with information — they connect with you. When your marketing voice gets replaced by AI, trust gets built with the wrong thing. And that disconnect shows up where it hurts most: conversion and retention. In this episode, I’ll break down: Why AI content alone won’t bring loyal, long-term patients. The hidden danger of abdicating your marketing (vs. delegating it). The real role content plays in building trust before a patient walks in. A simple 4-step framework for using AI without losing your authentic voice. If you’ve ever been tempted to let AI take over your marketing, this episode is a must-listen.See omnystudio.com/listener for privacy information.
Most chiropractors get into practice to help patients — but sooner or later, the business side can feel overwhelming. In this episode, I tackle three of the biggest questions that hold chiropractors back from building the practice they really want: How to train your team (even when you feel too busy) What to say during the adjustment visit to build trust, drive better outcomes, and strengthen retention How to step into the CEO role so the business serves you, instead of the other way around You’ll walk away with practical frameworks and simple action steps you can implement right away — so you can build a practice that delivers more impact, more freedom, and more enjoyment.See omnystudio.com/listener for privacy information.
In this FAQ-style episode, I’m tackling three common questions chiropractors ask about growing a thriving, principle-based practice: How to stand out without selling out How often to email (and what actually makes an email valuable) How to deliver a Report of Findings that earns trust without feeling salesy You’ll get clear, actionable strategies you can apply right away to attract the right people, create content they look forward to, and make ROF conversations feel natural, confident, and effective.See omnystudio.com/listener for privacy information.
In a world where anyone with a smartphone can call themselves a health expert, trust has become the rarest—and most valuable—currency you can offer. Your patients are overwhelmed by information, unsure who to believe, and craving something real. That’s where you come in. In this episode of The Marketing Your Practice Podcast, we explore how to build deep, lasting trust with your community—not through hype or polished branding, but through consistency, vulnerability, and truth. You’ll learn: Why trust is the foundation of practice growth (and what’s eroding it today). The 5 trust-builders every chiropractor needs—vulnerability, consistency, authenticity, expertise, and confidence. How to apply each trust-builder in your social media, adjusting room, and team culture. What Iain McGilchrist, Brené Brown, Bruce Springsteen, and Nathaniel Branden can teach us about being the chiropractor people believe in. Practical steps to increase trust this week—even if you’re feeling stuck or self-doubting. If you want more retention, more referrals, and more real connection with your patients, this episode is your blueprint. 🎧 Hit play now and start becoming the most trusted voice in your community.See omnystudio.com/listener for privacy information.
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How do I get into this book club?!