DiscoverShe Coaches Coaches
She Coaches Coaches

She Coaches Coaches

Author: Candy Motzek | Life & Business Coach

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She Coaches Coaches is a podcast for new and aspiring coaches who want to create the clarity, confidence, and courage to become the successful coach of their dreams. Your host, Candy Motzek ICF mentor, life and business coach, shares the coaching, mindset, and strategies you need to start and build a fun and profitable coaching business from scratch.

Whether you are a new life coach or if you’ve always wanted to be one, this is the place for you. Join us as we talk about how to become a life coach, start your own coaching business, overcome money blocks so you can make a great income doing the work you love, choose a niche, and best of all, attract and sign clients that you love to work with.

If you want to build a profitable coaching business and be a confident coach, then you are in the right place.

This show will provide answers to questions like:
How do I find coaching clients?
How do I get consistent results for my clients?
How do I build my signature coaching program?
Can I have a successful business as an introvert?
How do I create a coaching offer that people want?
How do I market my coaching business?
What kind of coaching should I offer?
How do I get more confident as a coach?
How do I get started as a coach?
How do I sign clients without using social media?
How do I choose my coaching niche?
How can I quit my job and coach full-time?
How do I stop feeling like an imposter?
What’s the fastest way to grow my coaching business?

Listen in to create more meaning, more impact, and more money. Then when you are ready to take this work even deeper, go to https://www.stepintosuccessnow.com
359 Episodes
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Feeling behind can show up fast in January. Especially when everyone else seems clear, motivated, and already in motion.In this episode, Candy Motzek gently challenges the idea of being “behind” and reframes it as a thought, not a fact. She explores why capable people often misread their own timing, and how being mid-process is not the same as failing.If you’re carrying quiet urgency or self-judgment right now, this episode offers perspective, relief, and a steadier way forward.If this episode helped, make sure you follow the show so these conversations land in your feed every weekReady for a conversation? Click the link and let's talk: https://candymotzek.as.me/30-min
Ready to Grow Your Coaching Business? Get the Free Course Today https://candymotzek.lpages.co/vfo/If this resonated and you’d like some support, click the link to book a call. Let's have a simple conversation to explore your goals and how I can best support you. https://candymotzek.as.me/breakthrough
January often comes with loud expectations. Big goals. Big promises. And a quiet sense of pressure to get it right.In this episode, I offer a calmer, more sustainable approach to intention-setting. One that’s rooted in identity rather than discipline, and alignment rather than force.You’ll learn why most intentions don’t stick, how borrowed goals quietly drain energy, and the one question that helps you set intentions you can actually live with and return to throughout the year.Listen to this episode if you’re tired of hustle-based goal setting and ready for something steadier.If this episode helped, make sure you follow the show so these conversations land in your feed every weekReady for a conversation? Click the link and let's talk: https://candymotzek.as.me/30-min
Ready to Grow Your Coaching Business? Get the Free Course Today https://candymotzek.lpages.co/vfo/If this resonated and you’d like some support, click the link to book a call. Let's have a simple conversation to explore your goals and how I can best support you. https://candymotzek.as.me/breakthrough
If you want more visibility and authority as a coach, but the idea of constant self-promotion makes you cringe, this episode is for you. Many thoughtful, highly capable coaches want to be trusted leaders in their niche without being loud, flashy, or constantly talking about themselves. In this episode of She Coaches Coaches, we explore why running a survey can be one of the most aligned authority-building strategies for quiet achievers and introverted coaches.You’ll learn:• why surveys shift the focus away from you and toward your audience• how listening builds trust faster than endless content• why insight creates visibility without performance• how surveys position you as a thoughtful guide and leader• how this approach helps you speak with confidence and clarity• why this strategy attracts clients who value depth over noiseIf traditional marketing feels draining or misaligned, this episode offers a different way. One rooted in curiosity, insight, and grounded leadership.👉 Get the full breakdown inside the Insights Report and masterclass replay. https://candymotzek.lpages.co/business-growth-survey/Ready to Grow Your Coaching Business? Get the Free Course Today https://candymotzek.lpages.co/vfo/If this resonated and you’d like some support, click the link to book a call. Let's have a simple conversation to explore your goals and how I can best support you. https://candymotzek.as.me/breakthrough
Stop Guessing and Start Signing ClientsLearn the proven basics that actually move the needle so you can stop overpreparing, ditch overwhelm, and focus on what gets clients to say “yes.”Ready to Grow Your Coaching Business? Get the Free Course Today https://candymotzek.lpages.co/vfo/If this resonated and you’d like some support, click the link to book a call. Let's have a simple conversation to explore your goals and how I can best support you. https://candymotzek.as.me/breakthrough
If the idea of selling your coaching makes you uncomfortable, this episode is for you.Many thoughtful, heart-centered coaches associate selling with pressure, manipulation, or convincing people to say yes. And because that feels misaligned with who you are, selling becomes stressful or something you avoid altogether.In this episode of She Coaches Coaches, I reframe what selling actually is and show you how to make offers in a way that feels natural, grounded, and deeply aligned with your values.You’ll learn:• why feeling resistant to selling is not a flaw, but a sign of integrity• how selling can be an act of service, not pressure• why clarity creates relief for your clients• how to lead a sales conversation with kindness and confidence• what it really means to invite rather than convince• how to make offers without scripts, manipulation, or forceThis conversation is especially for new and emerging coaches who want to help people, make an impact, and grow a sustainable business without becoming someone they’re not.If you want selling to feel clear, honest, and supportive, this episode will feel like a deep exhale. Ready to Grow Your Coaching Business? Get the Free Course Today https://candymotzek.lpages.co/vfo/If this resonated and you’d like some support, click the link to book a call. Let's have a simple conversation to explore your goals and how I can best support you. https://candymotzek.as.me/breakthrough
How do you become a trusted voice in your niche without being louder, posting more, or performing online?In this episode, I share how running a simple coaching industry survey changed how people listened to me, trusted me, and engaged with my work. Not because I suddenly had more experience or credentials, but because I was sharing insight grounded in real data.You’ll learn:• why clarity builds authority faster than visibility• how sharing insight shifts how people listen to you• why data creates trust without requiring a big audience• why this approach works especially well for introverted coaches• how a survey helps you refine your message and offers• what aligned authority actually feels likeThis episode is for thoughtful, heart-led coaches who want to be seen as credible and trusted without shouting or chasing attention.Authority doesn’t come from being everywhere. It comes from understanding your people and sharing what matters most to them.👉 Get the full breakdowninside the Insights Report and masterclass replay. https://candymotzek.lpages.co/business-growth-survey/Ready to Grow Your Coaching Business? Get the Free Course Today https://candymotzek.lpages.co/vfo/ If this resonated and you’d like some support, click the link to book a call. Let's have a simple conversation to explore your goals and how I can best support you. https://candymotzek.as.me/breakthrough
Stop Guessing and Start Signing ClientsLearn the proven basics that actually move the needle so you can stop overpreparing, ditch overwhelm, and focus on what gets clients to say “yes.”Ready to Grow Your Coaching Business? Get the Free Course Today https://candymotzek.lpages.co/vfo/If this resonated and you’d like some support, click the link to book a call. Let's have a simple conversation to explore your goals and how I can best support you. https://candymotzek.as.me/breakthrough
What if the “selfish” thing was actually the most sacred thing you could do?In this powerful conversation, I sit down with Ariska “Coach Risk” Scott, a Board Certified Christian Mental Health Coach and Transformational Life Coach who helps faith filled women break self sabotage and finally become the woman God created them to be.Coach Risk shares her Selfish Shift Framework and the Selfish Society community, a five pillar process that walks women through self awareness, self compassion, self discipline, self forgiveness and self confidence. We talk about perfectionism, procrastination, people pleasing, childhood programming and what it really takes to choose yourself without guilt.Inside the episode, you will hear:How a painful separation and “loss of identity” became the start of her Journey to SelfThe Selfish Shift Framework and how it helps women break lifelong patterns of self sabotageThe connection between perfectionism, procrastination and feeling stuck in your calling A beautiful story of a client who changed her name, her narrative and her future Why faith, inner healing and community matter more than “trying harder”A simple, today level step you can take to start releasing shame and moving forwardIf you have ever felt like your identity was wrapped up in everyone else, or you know you are not yet living as the woman you were meant to be, this conversation is for you.Ready to Grow Your Coaching Business? Get the Free Course Today https://candymotzek.lpages.co/vfo/If this resonated and you’d like some support, click the link to book a call. Let's have a simple conversation to explore your goals and how I can best support you. https://candymotzek.as.me/breakthrough
I reached a point where I was tired of guessing what was really working in the coaching industry.The glossy reports didn’t match what I was seeing with real coaches. My clients were experiencing something very different. So instead of relying on assumptions or broad predictions, I ran my own coaching industry survey.In this episode, I share the story behind why I created the survey, what I was looking for, and how gathering real data from 115 coaches changed everything about my clarity, confidence, and authority.You’ll learn:• why big industry reports often miss the real picture• what I wanted clarity on and why it mattered• how running a survey revealed clear patterns and opportunities• why data builds trust faster than opinion• how insight strengthens your authority as a coach• how this approach could support your own businessThis episode is especially for coaches who feel overwhelmed by conflicting advice, unsure where to focus, or frustrated by not knowing what truly works. You don’t need a massive audience or complex tools to build authority. You need curiosity, clarity, and insight.Let insight create clarity.👉 Get the full breakdown inside the Insights Report and masterclass replay. https://candymotzek.lpages.co/business-growth-survey/📝 Ready to Grow Your Coaching Business? Get the Free Course Today https://candymotzek.lpages.co/vfo/If this resonated and you’d like some support, click the link to book a call. Let's have a simple conversation to explore your goals and how I can best support you. https://candymotzek.as.me/breakthrough
Stop Guessing and Start Signing ClientsLearn the proven basics that actually move the needle so you can stop overpreparing, ditch overwhelm, and focus on what gets clients to say “yes.”Ready to Grow Your Coaching Business? Get the Free Course Today https://candymotzek.lpages.co/vfo/If this resonated and you’d like some support, click the link to book a call. Let's have a simple conversation to explore your goals and how I can best support you. https://candymotzek.as.me/breakthrough
What makes a coach truly stand out—and consistently get results? In this conversation with Francie Jain, we unpack the core characteristics of amazing coaches:Original IP + real point of view: Build frameworks, assessments, and content that differentiate you.Visible energy: The spark in your eye matters—buyers feel conviction and depth.Business boundaries: Why getting paid in advance protects presence and performance. Peer power: Find a coaching “sparring partner” to sharpen skills, share referrals, and stay resilient.Repurposing mastery: Turn one asset into many—podcasts, shorts, posts, newsletters—to grow authority.Professional basics: A simple website and dialed-in LinkedIn pass corporate due diligence fast.Measurement mindset: Tie your work to outcomes leaders can see and share.Ready to Grow Your Coaching Business? Get the Free Course Today https://candymotzek.lpages.co/vfo/If this resonated and you’d like some support, click the link to book a call. Let's have a simple conversation to explore your goals and how I can best support you. https://candymotzek.as.me/breakthrough
This is a short, special holiday message.It’s been a full year. A year of change, uncertainty, and moments that asked a lot of us.In this episode, I wanted to pause and speak directly to you.To say thank you for being here. Whether you’ve been listening for a long time or you’ve only just found this podcast. And to remind you of something important.The work you do in the world matters.The way you show up matters.And you matter.My hope is that this podcast continues to be a soft place to land. A space that supports you in becoming more aligned, more authentic, and more true to yourself.Wishing you warmth, steadiness, and kindness toward yourself this holiday season and into the new year. ✨
Why are some coaches fully booked while others, just as skilled and certified, still struggle to sign clients?In this episode, I break down the real patterns behind what’s working right now, based on survey data from 115 coaches worldwide.These insights come directly from the top ten percent. Coaches who are consistently signing clients, growing steadily, and building businesses that feel stable and sustainable.You’ll discover:• the simple habits top-performing coaches follow• why clarity beats complexity every time• how successful coaches choose visibility without burnout• what actually builds trust with potential clients• why understanding real problems matters more than big promises• how to apply these patterns in your own business todayIf you’ve ever felt like you’re doing “all the right things” but still not seeing consistent results, this episode will bring relief and direction. The top ten percent aren’t louder, luckier, or more visible everywhere. They’re clearer. More focused. And more intentional.Let the data guide you. Let clarity lead the way.👉 Get the full breakdowninside the Insights Report and masterclass replay. https://candymotzek.lpages.co/business-growth-survey/Ready to Grow Your Coaching Business? Get the Free Course Today https://candymotzek.lpages.co/vfo/If this resonated and you’d like some support, click the link to book a call. Let's have a simple conversation to explore your goals and how I can best support you. https://candymotzek.as.me/breakthrough
Stop Guessing and Start Signing ClientsLearn the proven basics that actually move the needle so you can stop overpreparing, ditch overwhelm, and focus on what gets clients to say “yes.”Ready to Grow Your Coaching Business? Get the Free Course Today https://candymotzek.lpages.co/vfo/If this resonated and you’d like some support, click the link to book a call. Let's have a simple conversation to explore your goals and how I can best support you. https://candymotzek.as.me/breakthrough
Too many coaches try to sell “coaching” and wonder why clients don’t buy. The truth? Clients don’t want 12 random sessions. They want a specific transformation they can picture, trust, and implement. In this conversation, I talk with Stephanie O’Brien, the “universal translator” who helps coaches turn confusing coach-speak into clear, compelling offers. Stephanie shares:The two biggest mistakes new coaches make when creating programsHow to choose the right transformation (and avoid giving clients what they can’t implement)Why less is often more when it comes to program designA simple way to test your program.If you’re a new or growing coach who’s ready to package your expertise into a program that sells, without overthinking or overstuffing, this episode is for you.Ready to Grow Your Coaching Business? Get the Free Course Today https://candymotzek.lpages.co/vfo/If this resonated and you’d like some support, click the link to book a call. Let's have a simple conversation to explore your goals and how I can best support you. https://candymotzek.as.me/breakthrough
Almost every new coach worries that they are not good enough. In this honest and encouraging episode, Candy shares why this fear shows up, how to separate self-doubt from skill, and what actually makes a truly effective coach. You will learn how to build quiet confidence, stop comparing yourself to others, and trust your ability to help people. If you want support in strengthening your coaching identity.Ready to Grow Your Coaching Business? Get the Free Course Today https://candymotzek.lpages.co/vfo/If this resonated and you’d like some support, click the link to book a call. Let's have a simple conversation to explore your goals and how I can best support you. https://candymotzek.as.me/breakthrough
What is it that really matters to you?Ready to Grow Your Coaching Business? Get the Free Course Today https://candymotzek.lpages.co/vfo/If this resonated and you’d like some support, click the link to book a call. Let's have a simple conversation to explore your goals and how I can best support you. https://candymotzek.as.me/breakthrough
What if the missing piece in your coaching or consulting business is not another course or certification, but a book?In this episode, bestselling author and publishing mentor Suzanne Doyle Ingram joins Candy to reveal how writing a book can transform your authority, visibility, and client flow. With more than 1,000 books published for business professionals, Suzanne shares:✅ The number one mistake new authors make and how to avoid it✅ Why your outline is the most valuable part of your book✅ How to balance credibility and vulnerability so readers trust you✅ Smart ways to use your book as a marketing and client attraction toolWhether you are dreaming about your first book or ready to elevate your brand with one, this episode shows you how to turn your expertise into a lasting asset.---Too many brilliant coaches get stuck spinning in circles, thinking they need a website, a logo, or another certification before they can start. I’ve seen it again and again. But the fastest path to your first (or next) paying client is so much simpler. That’s what I show you inside my free course,  the real, client-creating work that gets results. Sign up for the free course now ➜ https://candymotzek.lpages.co/vfo/
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