DiscoverShe Coaches Coaches
She Coaches Coaches

She Coaches Coaches

Author: Candy Motzek | Life & Business Coach

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She Coaches Coaches is a podcast for new and aspiring coaches who want to create the clarity, confidence, and courage to become the successful coach of their dreams. Your host, Candy Motzek ICF mentor, life and business coach, shares the coaching, mindset, and strategies you need to start and build a fun and profitable coaching business from scratch.

Whether you are a new life coach or if you’ve always wanted to be one, this is the place for you. Join us as we talk about how to become a life coach, start your own coaching business, overcome money blocks so you can make a great income doing the work you love, choose a niche, and best of all, attract and sign clients that you love to work with.

If you want to build a profitable coaching business and be a confident coach, then you are in the right place.

This show will provide answers to questions like:
How do I find coaching clients?
How do I get consistent results for my clients?
How do I build my signature coaching program?
Can I have a successful business as an introvert?
How do I create a coaching offer that people want?
How do I market my coaching business?
What kind of coaching should I offer?
How do I get more confident as a coach?
How do I get started as a coach?
How do I sign clients without using social media?
How do I choose my coaching niche?
How can I quit my job and coach full-time?
How do I stop feeling like an imposter?
What’s the fastest way to grow my coaching business?

Listen in to create more meaning, more impact, and more money. Then when you are ready to take this work even deeper, go to https://www.stepintosuccessnow.com
367 Episodes
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Feeling capable, but unsure how to turn your skills into a clear offer?If you’re overthinking your first coaching package or worried about pricing it wrong, this episode is for you.Many coaches struggle to sign clients because they do not yet have a clear offer. They talk about coaching, but they are not offering a specific solution someone can say yes to.In this next episode of the Foundations Series, Candy Motzek walks you through how to create your very first coaching offer without overwhelm, complexity, or overthinking. You will learn why simple offers work best at the beginning, how to design a five-session package, and how to move from ideas to something you can confidently sell.This episode covers:Why people buy solutions, not coaching sessionsHow to design a simple five-session offerHow to turn a problem into a clear resultWhat to include and what to leave outA practical workbook exercise to create your first offer todayGet the free Foundations course and workbook:https://candymotzek.lpages.co/vfo/Book a private call with Candy:https://candymotzek.as.me/breakthrough
Ready to Grow Your Coaching Business? Get the Free Course Today https://candymotzek.lpages.co/vfo/If this resonated and you’d like some support, click the link to book a call. Let's have a simple conversation to explore your goals and how I can best support you. https://candymotzek.as.me/breakthrough
What happens when capable, accomplished leaders are successful on paper. Yet feel constrained, unseen, or worn down by the systems they work within?In this episode, Candy is joined by Margaret Williams, executive leadership coach, systemic team coach, and former senior leader with a 39-year career at the U.S. Army Corps of Engineers.Margaret works with leaders who carry an invisible load. Highly educated, deeply experienced professionals who are expected to adapt, endure, and persist. Often without the recognition, authority, or freedom their contributions warrant.Together, Candy and Margaret explore:What it means to reclaim internal authority as a leaderHow coaching supports resilience in complex organizational systemsThe difference between personal growth and systemic constraintWhy coaching is not about fixing yourself before you move forwardHow values, trust, and presence create real leadership momentumThis conversation is especially relevant for coaches, executives, and leaders who want to lead with clarity, dignity, and confidence. Without self-erasure or burnout.-----Ready to Grow Your Coaching Business? Get the Free Course Today https://candymotzek.lpages.co/vfo/If this resonated and you’d like some support, click the link to book a call. Let's have a simple conversation to explore your goals and how I can best support you. https://candymotzek.as.me/breakthrough
Feeling capable, but still unsure how to clearly describe who you help?If your niche feels fuzzy or you keep second-guessing it, this episode is for you.Choosing a niche should not feel this hard. And yet, for many new coaches, niche confusion becomes the place they get stuck the longest.In this Foundations episode, Candy Motzek simplifies what a niche really is and why you do not need the perfect answer to move forward. You will learn how to shift from identity-based niche thinking to problem-based clarity, so potential clients immediately understand how you can help them.This episode covers:Why clarity matters more than cleverness when choosing a nicheThe difference between need-to-have and nice-to-have problemsHow to frame your work so people see urgency and outcomesSimple examples of clear, problem-based niches that convertA practical exercise to choose your starting niche without overthinkingThis conversation is especially helpful for coaches, consultants, and service-based professionals who feel capable but stuck in indecision.Get the free Foundations course and workbook:https://candymotzek.lpages.co/vfo/Book a private conversation with Candy:https://candymotzek.as.me/breakthrough
If you're looking for a better way to become an in-demand fully booked coach, sign up for my free coach’s toolkit. The tools inside could be the missing link that you’ve been looking for. It’s completely free and my gift to you for being a valued member of my community and a subscriber to the show. To get access to all the resources, click this link stepintosuccessnow.com/pages/free and join today!
Feeling capable, but stuck setting things up instead of signing clients?If you’ve spent hours tweaking websites, tools, or platforms and still don’t feel closer to paid coaching conversations, this episode is for you.If tech has been slowing you down, confusing you, or making you feel like you’re not ready to start coaching yet, this episode will simplify everything.In this Foundations Series episode, Candy Motzek breaks down the only three tools you actually need to begin coaching and signing clients. No complicated platforms. No expensive software. No all-in-one systems. Just the basics that make it easy for someone to say yes once a real conversation is happening.You’ll learn:Why technology does not create clients, conversations doThe three simple tools every new coach needs to get startedWhat tech you can safely ignore at this stage of your businessHow tech becomes a form of busy work that delays visibility and incomeA simple action you can take this week to feel truly “open for business”This episode is ideal for new and emerging coaches, consultants, and service-based professionals who want to build a sustainable coaching business without getting lost in tools, platforms, or overwhelm.Get the free Foundations course and workbook:https://candymotzek.lpages.co/vfo/Book a private conversation with Candy:https://candymotzek.as.me/breakthrough
Ready to Grow Your Coaching Business? Get the Free Course Today https://candymotzek.lpages.co/vfo/If this resonated and you’d like some support, click the link to book a call. Let's have a simple conversation to explore your goals and how I can best support you. https://candymotzek.as.me/breakthrough
Money isn’t just about numbers. It’s about values, mindset, and the stories we carry. Especially for coaches building businesses alongside full lives and careers.In this episode, Candy Motzek sits down with Leah Hadley, CEO of Intentional Wealth Partners and creator of the Intentional Money Method.Leah shares her journey from educator to investment banking to founding a values-based financial planning firm that helps women transform their relationship with money. Together, Candy and Leah explore why traditional financial advice often falls short for coaches and consultants, and how aligning money decisions with values creates both freedom and sustainability.In this conversation, you’ll learn:Why so many successful women feel shame or avoidance around moneyThe six pillars of the Intentional Money Method and how they work togetherWhy mindset and values matter as much as strategy and actionCommon pricing and under-earning patterns for coaches and consultantsHow to think about money when building a business alongside another careerThis episode is especially helpful for coaches who are well-trained, capable, and thoughtful, but want to feel more confident, grounded, and intentional about money. Not just earning it, but using it to support the life they actually want.-----Ready to Grow Your Coaching Business? Get the Free Course Today https://candymotzek.lpages.co/vfo/If this resonated and you’d like some support, click the link to book a call. Let's have a simple conversation to explore your goals and how I can best support you. https://candymotzek.as.me/breakthrough
Feeling capable, but still not signing the clients you expected?If you’ve finished your training, put real effort into your business, and still feel stuck or confused about why clients aren’t coming consistently, this episode is for you.In this episode, the first in the Foundations Series, Candy Motzek breaks down the most common reason smart new coaches stay stuck. They spend time on tasks that feel productive, but do not lead to client conversations, clear offers, or actual coaching sessions.You’ll learn the three activities that create paying clients, how to spot “busy work” that keeps you safe but stalled, and how to shift into simple business-building actions that generate real momentum. This episode includes a practical revenue lens exercise you can do today, plus a tiny weekly plan to start more conversations without feeling pushy or salesy.If you’re a new coach, a newly certified coach, or an experienced professional building a coaching practice on the side, this will help you take action that actually leads to income. Without overwhelm. Without perfectionism.Get the free course and workbook: https://candymotzek.lpages.co/vfo/Book a call: https://candymotzek.as.me/breakthrough
Ready to Grow Your Coaching Business? Get the Free Course Today https://candymotzek.lpages.co/vfo/If this resonated and you’d like some support, click the link to book a call. Let's have a simple conversation to explore your goals and how I can best support you. https://candymotzek.as.me/breakthrough
What if building a successful coaching or consulting business wasn’t about doing more. But about building better systems?In this episode, Candy sits down with Scott Abbott, entrepreneur, author, and founder of BossUp. A modern business operating system designed to help leaders bring clarity, alignment, and accountability to their organizations.With more than three decades of experience across startups, Fortune-level companies, and global consulting firms, Scott shares the real story behind BossUp. Including his personal rock-bottom moment, the mindset shift that changed everything, and why ownership and structure are the true foundations of sustainable growth.In this conversation, you’ll learn:Why most coaches don’t have a motivation problem. They have a systems problemHow business operating systems create freedom, not rigidityThe role AI plays as a co-pilot for better thinking and executionWhy community and structure matter more than hustleWhat “coach them up or coach them out” really means in client conversationsThis episode is especially relevant for highly skilled, deeply purpose-driven coaches who are tired of inconsistent growth. If you want a business that supports your life, not one that drains it, this conversation will give you a new way to think about leadership, systems, and what’s actually possible.-----Ready to Grow Your Coaching Business? Get the Free Course Today https://candymotzek.lpages.co/vfo/If this resonated and you’d like some support, click the link to book a call. Let's have a simple conversation to explore your goals and how I can best support you. https://candymotzek.as.me/breakthrough
Fear of failure is common. But for many capable people, the real fear isn’t failing. It’s being seen failing.In this episode, we explore the deeper fear behind visibility. The fear of exposure, judgment, and risking the identity you’ve worked hard to build.This is a grounded conversation about why waiting until certainty arrives keeps people stuck, how over-protecting your image quietly erodes self-trust, and what it looks like to move forward without needing guarantees.If visibility feels heavier than it should, this episode offers clarity and relief.Ready for a conversation? Click the link and let's talk: https://candymotzek.as.me/30-min
Ready to Grow Your Coaching Business? Get the Free Course Today https://candymotzek.lpages.co/vfo/If this resonated and you’d like some support, click the link to book a call. Let's have a simple conversation to explore your goals and how I can best support you. https://candymotzek.as.me/breakthrough
Many people in midlife hesitate to step into something new because of one quiet fear.“What if people think I’m having a midlife crisis?”In this episode, let’s reframe midlife change as discernment, not instability. We’ll explore why growth later in life is often rooted in clarity and wisdom, and how letting go of the need to explain yourself is part of claiming authority.If you’re evolving and worried about how it looks, this episode offers a grounded, confidence-building perspective.If this episode helped, make sure you follow the show so these conversations land in your feed every weekReady for a conversation? Click the link and let's talk: https://candymotzek.as.me/30-min
Ready to Grow Your Coaching Business? Get the Free Course Today https://candymotzek.lpages.co/vfo/If this resonated and you’d like some support, click the link to book a call. Let's have a simple conversation to explore your goals and how I can best support you. https://candymotzek.as.me/breakthrough
Feeling behind can show up fast in January. Especially when everyone else seems clear, motivated, and already in motion.In this episode, Candy Motzek gently challenges the idea of being “behind” and reframes it as a thought, not a fact. She explores why capable people often misread their own timing, and how being mid-process is not the same as failing.If you’re carrying quiet urgency or self-judgment right now, this episode offers perspective, relief, and a steadier way forward.If this episode helped, make sure you follow the show so these conversations land in your feed every weekReady for a conversation? Click the link and let's talk: https://candymotzek.as.me/30-min
Ready to Grow Your Coaching Business? Get the Free Course Today https://candymotzek.lpages.co/vfo/If this resonated and you’d like some support, click the link to book a call. Let's have a simple conversation to explore your goals and how I can best support you. https://candymotzek.as.me/breakthrough
January often comes with loud expectations. Big goals. Big promises. And a quiet sense of pressure to get it right.In this episode, I offer a calmer, more sustainable approach to intention-setting. One that’s rooted in identity rather than discipline, and alignment rather than force.You’ll learn why most intentions don’t stick, how borrowed goals quietly drain energy, and the one question that helps you set intentions you can actually live with and return to throughout the year.Listen to this episode if you’re tired of hustle-based goal setting and ready for something steadier.If this episode helped, make sure you follow the show so these conversations land in your feed every weekReady for a conversation? Click the link and let's talk: https://candymotzek.as.me/30-min
Ready to Grow Your Coaching Business? Get the Free Course Today https://candymotzek.lpages.co/vfo/If this resonated and you’d like some support, click the link to book a call. Let's have a simple conversation to explore your goals and how I can best support you. https://candymotzek.as.me/breakthrough
If you want more visibility and authority as a coach, but the idea of constant self-promotion makes you cringe, this episode is for you. Many thoughtful, highly capable coaches want to be trusted leaders in their niche without being loud, flashy, or constantly talking about themselves. In this episode of She Coaches Coaches, we explore why running a survey can be one of the most aligned authority-building strategies for quiet achievers and introverted coaches.You’ll learn:• why surveys shift the focus away from you and toward your audience• how listening builds trust faster than endless content• why insight creates visibility without performance• how surveys position you as a thoughtful guide and leader• how this approach helps you speak with confidence and clarity• why this strategy attracts clients who value depth over noiseIf traditional marketing feels draining or misaligned, this episode offers a different way. One rooted in curiosity, insight, and grounded leadership.👉 Get the full breakdown inside the Insights Report and masterclass replay. https://candymotzek.lpages.co/business-growth-survey/Ready to Grow Your Coaching Business? Get the Free Course Today https://candymotzek.lpages.co/vfo/If this resonated and you’d like some support, click the link to book a call. Let's have a simple conversation to explore your goals and how I can best support you. https://candymotzek.as.me/breakthrough
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