Course Creation Boutique's podcast

Are you putting off creating your course because you're not an expert in all areas? Don't have the time? Maybe you're not tech-savvy or you worry about how to organize all your content so it makes sense and isn't boring.   These were some of therapist Robyn Firtel's concerns when she set out to create her successful online course Overcoming Love Addiction. With almost 25 years of experience, she knew her clients would heal more quickly if they received a foundational education to make the most of their time in counseling sessions with her.    That's where I came in! Robyn trusted me to support her in areas where she was less sure.    In this episode, we'll walk you through some of the most common hesitations to creating an online course and how to overcome them, including: ✔️ How to create a format that works with your strengths; ✔️ Where having a custom solution can sometimes make the most sense for you and your audience–no cookie-cutters here;  ✔️ Ensuring your course content matches your approach and your promise and enhances your client experience; and  ✔️ How the right support can help you feel confident and realize your vision in surprising ways.   Robyn has such a beautiful message. I learned skills in our collaboration that have stayed with me and changed my life too.    It's time to get your brilliant course out to the people who need it!   I care about you and your message! Are you ready to push through your resistance and receive expert support? Apply for Done-For-You (coursecreationboutique.com/course) and let's GET IT DONE together!

Feeling the pull to host your own one-day or weekend workshop? You're in luck! In this episode, event guru Jessie Schwartzburg shares her tried-and-true strategies for planning workshops that leave a lasting impact. She's exceptional at making it all come together, and now we all get to benefit from her expertise!    In this episode, Jessie walks us through: ✔️ The essentials for hosting a successful workshop; ✔️ How to craft a topic and title that sells out;  ✔️ Key elements to ensure an unforgettable experience; and ✔️ Lessons learned from Jessie's years of experience.    Plus, Jessie reveals why pitching at the end of any event can be the game-changer you need!     Do you need a fresh perspective and expert execution for your mastermind, lead-generation, starter, live, or signature course? Apply for Done For You (coursecreationboutique.com/course) and let's GET IT DONE together! 

Maximize Your Impact in 2026   If you've been treating LinkedIn like an "I'll get to it when I have time" platform… this episode is your sign. Because LinkedIn still has serious organic, untapped potential, but only if you show up consistently enough for the algorithm (and your audience) to learn who you are, what you stand for, and what you help people do.   In this episode, I'm sharing why LinkedIn has become one of the strongest visibility platforms left (especially when other platforms feel more pay-to-play), and I'm walking you through a simple 4-step consistency workshop:   Optimize your profile, post once a week for 30 days, build a real content calendar, and get support so you can stay in your zone of genius.   And I'm also introducing one of my favorite mindset shifts (borrowed from Bo Eason): schedule your championships, because practice is great… but results come from committing to the moment you're training for!   🎧Hit play if you want to build real authority and steady momentum on LinkedIn, without posting every day or chasing trends.  

The Right Type of Digital Course Still Wins   Are online courses dead?   Short answer: No.   Honest answer: The old way of building them is.   In this episode, I break down what's actually happening in the online course space, and why digital courses are still a powerful, profitable business model when you focus on the right format.   From low-lift starter courses to live cohorts, certifications, and done-for-you courses, I share what's converting now, what's falling flat, and how to choose an online course format that people will actually finish, use, and buy again.   If you've been questioning whether online courses are still worth it in 2026, or wondering why your past digital course didn't perform the way you hoped, this episode will give you the direction you need for a much more realistic path forward.   🎧 Hit play to stop asking "Are courses dead?" and start asking "What's the right course for me to build next?"  

A Four-Part Workshop to Build a Juicy Digital Marketing Roadmap   As we head into a New Year, it's the perfect time to take a step back and look at your offers, what's working, what's not, and what's ready to evolve.   In this episode, I'm sharing the four-part process my team and I use with our Done-For-You clients to optimize their offers for higher conversions and better alignment. If you want to create offers that feel juicy for your audience, and profitable for you, then this episode is for you!   We'll workshop how to audit what you've already built, reconnect with what your audience actually wants now, map out a clear offer journey, and then refine the details that make people say yes.   🎧 Hit play and start planning your strongest, most aligned offers yet!  

Best of 2025: 7 Online Marketing Lessons from Our Top Episodes   Looking Back to Move Forward   As we wrap up the year, I wanted to do something a little different. Instead of charging ahead, we're pausing to look back, so we can move forward with clarity, confidence, and momentum.   In this final episode of the year, I'm breaking down 7 powerful lessons from our most-listened-to episodes of 2025, and sharing one practical action you can take from each lesson to set yourself up for your best year yet!   You'll hear what worked, what resonated most, and what you can carry with you into the new year, whether you're building a course, growing your audience, or refining your marketing strategy.   🎧 Hit play, reflect on what's worked, and start 2026 with intention.  

Your brand doesn't have to be perfect, it just has to keep evolving.    In this episode, I'm breaking down three tiers of branding growth to help you build (or refresh) your online presence at any stage of business. Whether you're just getting started, ready to upgrade, or going big with a long-term site, you'll learn how to create a brand that reflects who you are and where you're headed.   You'll learn: ✔️ The three stages of branding - what to focus on at each one ✔️ How to know when it's time to upgrade your online home ✔️ Which platforms (Wix, Kajabi, or WordPress) make sense for your goals ✔️ The branding essentials that help you stand out in a crowded market   🎧 Hit play and start building a brand that scales with your business.  

Your Next Marketing Opportunity Hiding in Plain Sight   In this episode, I sit down with branding expert and longtime collaborator Ruth Shelling to talk about longevity marketing, why it matters, how brands are getting it wrong, and how course creators can speak authentically to this powerful, growing audience.   You'll learn: ✔️ Why only 5% of marketing targets the 50+ audience (and what that's costing us) ✔️ How to create messaging that's empowering, not patronizing ✔️ Why this demographic is reshaping the economy, and what that means for your business ✔️ Simple shifts to make your content and offers more inclusive and relevant   🎧 Tune in and start rethinking how you connect with the audiences who are ready to buy from you!  

Be Ready When the Right Doors Open   Opportunities are all around you, but the question is, are you ready to take them?   In this episode, I'm walking you through how to recognize, prepare for, and say "yes" to the opportunities that move your business forward, whether that's a podcast invite, a media feature, or an unexpected collaboration.   Here's what we cover: ✔️ The 3 tiers of opportunity you should always have ready ✔️ How to align your offers with each type of opportunity ✔️ Why "being ready" is both strategy and mindset ✔️ The four places opportunities show up most often   🎧 Listen in and get inspired to seize the next big chance that comes your way!  

Meaningful Tweaks to Refresh Your Strategy   Feeling like your marketing needs a reset? This is your sign to take 15 minutes and give your strategy a quick, powerful refresh.   In this episode, I walk you through a mini marketing makeover that helps you identify what's working, what's not, and where to focus your energy heading into the new year. You'll learn: ✔️ The quick health check your email list needs ✔️ How to identify your "champion" social platform ✔️ Where your best leads are coming from (and how to get more) ✔️ How to find partnerships that move the needle ✔️ When to test paid ads, and when to wait!   🎧 Hit play now and give your marketing a makeover in 15 minutes or less!

If you've ever wondered whether your content is actually paying off, this episode is for you!   From podcasts and blogs to videos and social posts, you're pouring time, energy, and creativity into your content, but is it moving the needle?   This week, I'm breaking down how to evaluate the ROI of your content marketing, what metrics truly matter, and why showing up consistently is your best long-term strategy for growth.   Here's what you'll learn: ✔️The top 3 ways to measure ROI beyond sales ✔️ How consistency outperforms perfection every time ✔️Why content marketing is a long game (and how to play it well!) ✔️ Real examples of opportunities that came from consistent visibility   🎧 Listen in and discover how to make your content work smarter, and remind yourself why it's always worth the effort.  

Build Trust and Turn Subscribers Into Buyers   Getting new leads is just the beginning; the real magic happens when you nurture them. In this episode, I break down how to take someone who just joined your list and move them from curious subscriber to loyal student.   You'll learn: ✔️ The first 3 emails every new lead should get ✔️ How to balance value, story, and selling in your nurture sequence ✔️ Why consistency is more important than perfection ✔️ Simple ways to build trust without overwhelming your audience   🎧 Hit play now and learn how to turn your new leads into long-term students and fans.  

3 Proven Strategies to Fill Your Webinar on a Budget   Wondering if webinars are still worth it? The short answer: YES. But the real key is knowing how to promote them, especially if you don't want to spend money on ads.   In this episode, I share: ✔️ Why webinars are still one of the best ways to build trust and sell your course ✔️ How to fill your webinar without relying on Facebook or Instagram ads ✔️ The 3 proven strategies I use with my clients to get registrations ✔️ Simple tweaks to maximize the audience you already have   🎧 Hit play now and learn how to grow your list, get more sign-ups, and run webinars that actually convert, no ad spend required!  

How to Make Your Words Land Every Time   Your words matter, but how they land matters even more.   In this episode, I'm talking about what it really means to be "tone deaf" in your messaging, and how to make sure your communication connects instead of misses the mark!   You'll learn: ✔️ What tone-deaf messaging looks like (and why it disconnects your audience) ✔️ Real examples of when tone falls flat ✔️ How to check cultural and emotional context before hitting "send" ✔️ Simple strategies to add empathy and nuance back into your writing   Hit play now and learn how to capture emotional nuance so your students feel seen, heard, and understood.  

How to Use Video to Build Trust and Connection   In this episode of the Lead Magnets That Still Convert Series, I'm sharing:   ✔️ Why video is your unfair advantage in the age of AI ✔️ The ideal structure and length for a lead magnet video series ✔️ How to repurpose and recycle content you already have ✔️ Smart ways to use email and CTAs to nurture viewers into buyers   Tune in now and discover how to create a video series that stands out, connects, and converts.  

Why Quizzes Build Trust (and How to Create One That Works)   Quizzes aren't just fun, they're powerful lead magnets that build connection, deliver insight, and convert curious prospects into engaged students.   In this episode of the Lead Magnets That Still Convert Series, I'm breaking down: ✔️ Why quizzes are still one of the most effective opt-ins ✔️ The four elements of a great quiz (and how to nail each one) ✔️ How to design questions that feel simple, fun, and confidence-building  ✔️ What to do with quiz results so you nurture, not lose, your new leads   Hit play now and learn how to create a quiz that sparks engagement and sets you up for sales!  

Why Checklists Still Convert (When Done Right)   Lead magnets aren't dead, but the way we use them has changed.    In the first episode of my brand-new Lead Magnets That Still Convert Series, I'm diving into one of my favorite opt-ins: the step-by-step checklist.   You'll learn: ✔️ Why checklists still work in today's AI-driven landscape ✔️ How to design a checklist that delivers micro-wins and builds trust ✔️ The role of your story and social proof in making it irresistible ✔️ The "sweet spot" for checklist length (hint: less is more!)   🎧 Hit play now and learn how to create a checklist lead magnet that attracts the right people and positions you as their go-to guide.  

Find Your Unique Edge and Attract the Right People   Do you ever feel like your message is getting lost in a crowded marketplace?   This week, I'm breaking down how to stand out, even if it feels like everyone else is teaching or selling something similar.   You'll learn: ✔️ Why standing out matters (and why people choose YOU over the competition) ✔️ The key questions to uncover your unique value ✔️ How to clarify what makes your brand different ✔️ Simple strategies to position your course and offers with confidence   🎧 Hit play now and let's workshop your secret sauce, so you can cut through the noise and attract the students who need you most!  

You've worked hard to get your online course, program, or workshop ready to launch, and the last thing you want is to get stuck in delays, decision paralysis, or burnout!   In this episode, I'm sharing the four biggest roadblocks I see stall digital marketing launches (for both my clients and students) and exactly how to navigate around them.   You'll learn: ✔️ How to stop decision fatigue before it derails your momentum ✔️ Why perfectionism is a sneaky launch killer, and how to let "good enough" be your new best friend ✔️ What "messaging fog" is and how to clear it before you go live ✔️ How to avoid emotional burnout so you can actually enjoy your launch   🎧 Hit play now so you can sidestep these pitfalls, stay on track, and get your offer out into the world faster!  

Are you podcasting just for content, or are you turning it into a true growth strategy?   This week, I'm joined by podcast strategist and Podstar founder Melina Dio, who breaks down how to launch and grow your show with a plan that actually supports your business.   We cover: ✔️ The real reason to start your show (and how to avoid burnout) ✔️ How to structure your episodes so they lead listeners to your offers ✔️ Guest vs. solo episodes, and how to do both well ✔️ What most podcasters get wrong with their intros and CTAs   🎧 Hit play now to learn how to build a podcast that brings in leads, builds authority, and keeps listeners coming back.