Authentic As F*ck with Sun Yi

Order Veronica's new book "Identity Marketing" here: https://identitymarketingbook.com/Warning: this episode might give you an identity crisis 😅Veronica Romney is a marketing veteran, keynote speaker, and the author of Identity Marketing: How to Create Loyal, Lifelong Fans and a Legendary Brand (No Matter What You Sell).I asked Veronica about what identity marketing is and some examples of brands who do it well. I challenged her on the inclusivity vs exclusivity of doing identity marketing due to it's controversial nature, which she responded very thoughtfully. We also talked about identity marketing in politics, and some examples of authentic and inauthentic brands.It was a super interesting conversation. Enjoy!Chapters:00:00 - Trailer01:40 - The Jaguar rebrand: good or bad identity marketing?06:20 - What is identity marketing and how Harley Davidson does it11:57 - Inclusivity vs exclusivity in branding14:52 - Controversies in political marketing20:34 - Does identity marketing create a divided world?25:50 - Challenges of public perception37:27 - Flip flopping based on audience reaction40:27 - What role does convictions play in branding?43:17 - How changing beliefs affect identity marketing46:57 - Why strong convictions are so powerful51:07 - Some example of brands who do identity marketing well01:03:39 - Building a personal brand with identity marketingFollow Veronica:Homepage: https://www.veronicaromney.com/The Rainmaker Podcast: https://www.veronicaromney.com/rainmaker-podcast/Instagram: https://www.instagram.com/vromney/LinkedIn: https://www.linkedin.com/in/vromney/YouTube: https://www.youtube.com/@vromneyX: https://x.com/vromneyFacebook: https://www.facebook.com/veronicaiglesiasromney/Threads: https://www.threads.net/@vromneyFollow me: Homepage: https://sunyi.coNight Owl Nation: https://sunyi.co/night-owl-nation/Instagram: https://instagram.com/sun.yiTikTok: https://tiktok.com/@_sun.yiYouTube: https://www.youtube.com/@SunYiCoThreads: https://threads.net/@sun.yiX: https://x.com/_sun_yiLinkedIn: https://linkedin.com/in/sunyi-nightowls/Facebook:

Watch AAF Episode 129 Trailer: https://www.instagram.com/p/DE7qmOqAfbS/Scott Clary is the host of the Success Story podcast, a #1 Entrepreneurship and Top 10 Business show. With his background in sales and marketing, he was able to give a lot of tactical and practical tips you can use in growing your podcast, selling and marketing for your business, as well as advice on content creation.We also talked about where ambition comes from as well as what motivates him personally. This isn't some high-level general advice. There's a lot of tips in this episode you can start applying right away. Enjoy!Chapters:01:04 How to get famous guests on your podcast04:03 Practical tips on approaching guests01:07 How to get better at interviewing10:06 What drove Scott to become an entrepreneur13:59 The reality of financial security20:06 Why every entrepreneur should learn sales25:52 Motivation behind high performers30:51 Defining success and lifestyle choices35:11 Where ambition comes from other than money41:16 Why Scott started a podcast46:56 Tips on growing your podcast58:50 The problem with most course sellers01:02:41 YouTube/podcast vs. social media01:04:36 Monetization in podcasting01:06:50 How long does it take to monetize a podcast01:11:34 The long-game mindset for success01:14:12 Childhood influences on money mindset01:18:17 Process of testing contentFollow Scott:Homepage: https://www.scottdclary.com/Success Story Podcast: https://www.successstorypodcast.com/YouTube: https://www.youtube.com/c/scottdclaryInstagram: https://www.instagram.com/scottdclary/LinkedIn: https://www.linkedin.com/in/scottdclary/X: https://x.com/scottdclaryFacebook: https://www.facebook.com/scottdclarypageTiktok: https://www.tiktok.com/@scottdclarypageThreads: https://www.threads.net/@scottdclaryFollow me:Homepage: https://sunyi.coNight Owl Nation: https://sunyi.co/night-owl-nation/Instagram: https://instagram.com/sun.yiYouTube: https://www.youtube.com/c/SunYiCo/TikTok: https://tiktok.com/@_sun.yiTwitter: https://twitter.com/_sun_yiLinkedIn: https://linkedin.com/in/sunyi-nightowls/Facebook:

Watch Episode 128 Trailer: https://www.instagram.com/p/DEnFteKxraH/Download "The Guide To Going Viral" for FREE!Go to: https://hookpoint.com/aafIn this episode, Brendan Kane shares his wisdom on creating viral content. I asked him specific questions for entrepreneurs, coaches, and freelancers who creates content on the side for their business. There's a lot of good actionable tips here. Enjoy!I first heard about Brendan from his first book One Million Followers, where he shares everything he learned from growing 1 million followers in 30 days. Brendan and his team at Hook Point has spent 10,000 hours studying viral content and they help entrepreneurs and creators go viral consistently.Chapters:00:00 - The Art of Crafting Hooks02:56 - Understanding the Generalist Principle05:52 - Navigating Client Pushback08:29 - The Importance of Storytelling Formats11:30 - Researching Content Effectively14:48 - Quality vs. Quantity in Content Creation17:29 - Mindset and Success in Social Media20:48 - Finding Your Unique Format22:54 - Overcoming Perceived Boring Content29:51 - The Power of Reaction Formats31:42 - Understanding Virality and Audience Engagement33:53 - The Myth of One-Time Virality35:11 - Maximizing Podcast Clips for Virality38:03 - Creating High Stakes in Content44:13 - Evolution of Social Media Strategies48:38 - Platform-Specific Content Strategies52:23 - Debunking Common Myths in Content CreationFollow Brendan:Homepage: https://brendanjkane.com/Hook Point: https://hookpoint.com/Free Book Download: https://hookpoint.com/aafInstagram: https://www.instagram.com/brendankaneLinkedIn: https://www.linkedin.com/in/brendanjkane/Facebook: https://www.facebook.com/BrendanJamesKane/YouTube: https://www.youtube.com/c/brendankaneX: https://x.com/BrendanKane2Follow me:Homepage: https://sunyi.coNight Owl Nation: https://sunyi.co/night-owl-nation/Instagram: https://instagram.com/sun.yiYouTube: https://www.youtube.com/c/SunYiCoTikTok: https://tiktok.com/@_sun.yiTwitter: https://twitter.com/_sun_yiLinkedIn: https://linkedin.com/in/sunyi-nightowls/Facebook:

Watch Episode 127 Trailer here: https://www.instagram.com/p/DDxBL0bRiwO/Preston shows how most financial barriers has nothing to do with your knowledge or skills, and why just mindset alone isn't enough to break through it. He talks about somatic work and some examples of how he does his workshop. He also gave examples of some of the people he's worked with and the changes they've seen. His words are powerful. I hope you enjoy!Chapters:00:00 Breaking the 100K Barrier02:17 Understanding Somatic Capacity05:00 The Journey of Personal Transformation07:38 Mindset vs. Somatic Work10:22 High-Stress Situations in Workshops12:51 The Power of Vulnerability15:47 Uncovering Hidden Blocks18:19 Cultural Influences on Identity21:17 The Role of Authenticity in Coaching23:55 The Importance of Self-Expression26:24 Living Abundantly Beyond Money31:04 Understanding Abundance and Happiness34:37 The Journey to Financial Freedom38:02 The Essence of Parenting and Family40:55 The Impact of Children on Personal Growth45:17 Navigating Relationships and Transparency54:16 The Integration of Masculinity and EmotionFollow Preston:YouTube: https://www.youtube.com/channel/UCLHChGfdXlqR-Wck74eRPgwHomepage: https://prestonsmiles.com/Instagram: https://www.instagram.com/prestonsmiles/Podcast: https://podcasts.apple.com/us/podcast/the-preston-smiles-show/id1572721878Facebook: https://www.facebook.com/PrestonSmilesSpeaks/Books: https://www.amazon.com/stores/Preston-Smiles/author/B01CWS7DDEFollow me: YouTube: https://www.youtube.com/@SunYiCo Homepage: https://sunyi.coNight Owl Nation: https://sunyi.co/night-owl-nation/Instagram: https://instagram.com/sun.yiTikTok: https://tiktok.com/@_sun.yiTwitter: https://twitter.com/_sun_yiLinkedIn: https://linkedin.com/in/sunyi-nightowls/Facebook: https://facebook.com/sun.yi.nightowlsThreads: https://threads.net/@sun.yiStorytelling Course: https://domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyi***💜 Leave a review on Apple Podcastsa...

Watch Episode 126 Trailer here: https://www.instagram.com/p/DDe-F-gR8ba/Michael Janda is an award-winning creative director, author, educator, and the founder of the creative agency Riser. I asked Michael about the ins and outs of growing a successful freelance career or an agency as a creative entrepreneur. He also talked about the impact of a personal brand as a creative and how much it can actually impact your career.Chapters:00:00 Getting Your First Client02:40 Diverse Paths to Freelancing05:33 Crafting Your Message08:32 Niche Experimentation11:40 The Importance of Relationships14:24 Building Trust with Clients17:14 Leveraging Existing Relationships20:15 The Role of Introversion in Freelancing22:59 Finding Your Place in the Industry30:19 Client Engagement and Communication32:07 Navigating Partnerships and Leadership33:46 Balancing Creativity and Business35:43 Decision-Making in Business37:24 Profit vs. Portfolio Projects39:06 Investing in Relationships41:25 The Importance of Face-to-Face Interaction44:15 Building Trust Through Relationships45:11 The Power of Personal Branding53:20 Transitioning to Education and Course Creation59:19 Overcoming Fear and Embracing Implementation01:04:39 The Role of Ambition in Creative Success01:09:53 Transitioning from Freelancer to Business Owner01:15:06 The Impact of COVID on Personal Branding and Content CreationFollow Michael :  @morejanda  Instagram: https://www.instagram.com/morejanda/LinkedIn: https://www.linkedin.com/in/morejanda/TikTok: https://www.tiktok.com/@mostjandaX: https://x.com/morejandaHomepage: https://michaeljanda.com/Follow me: @SunYiCoHomepage: https://sunyi.coNight Owl Nation: https://sunyi.co/night-owl-nation/Instagram: https://instagram.com/sun.yiTikTok: https://tiktok.com/@_sun.yiTwitter: https://twitter.com/_sun_yiLinkedIn: https://linkedin.com/in/sunyi-nightowls/Facebook: https://facebook.com/sun.yi.nightowlsThreads: https://threads.net/@sun.yi Storytelling Course: https://domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyi***💜 Leave a review on Apple Podcastsa...

Watch Episode 125 Trailer Link: https://www.instagram.com/p/DDPj27zRLb7/James Sommerville is the co-founder of ATTIK and former VP, Global Design for Coca Cola. I asked him how people can navigate their career in the creative industry. He gave us his insights on balancing creative freedom with making money, collaborating with other creatives, how to work with brands, and how he sees the future of agency model evolving. Enjoy!Chapters:00:00 The Evolving Role of Creatives in Branding02:53 Understanding the Importance of Personality in Creative Teams05:49 Navigating the Freelance Landscape: Common Pitfalls08:46 The Balance of Creative Freedom and Financial Stability12:09 The Impact of Personal Projects on Professional Growth15:01 The Dichotomy of Passion Projects vs. Paid Work18:01 The Role of Ego in Creative Decision-Making20:52 The Spectrum of Creative Personalities23:55 The Importance of Collaboration in Design26:51 The Value of Introversion in Creative Fields30:12 Effective Communication Between Designers and Clients33:00 Learning from Designers: A Collaborative Approach35:51 The Niche of Brand Strategy in Design38:19 The Evolution of Design Roles45:28 Navigating the Freelance Landscape50:05 The Shift in Creative Agency Models53:43 The Future of Design and Technology01:01:50 The Importance of Storytelling in Design01:10:06 Building a Creative CommunityFollow James :https://www.instagram.com/jamessommerville/https://www.jamessommerville.co/Check out Known Unknown:https://www.instagram.com/knownunknownco/https://knownunknown.com/Follow me: @SunYiCo Website https://sunyi.coNight Owl Nation https://sunyi.co/night-owl-nation/Instagram https://instagram.com/sun.yiTikTok https://tiktok.com/@_sun.yiTwitter https://twitter.com/_sun_yiLinkedIn https://linkedin.com/in/sunyi-nightowls/Facebook https://facebook.com/sun.yi.nightowlsThreads https://threads.net/@sun.yiDomestika https://domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyi***💜 Leave a review on Apple Podcasts

Watch Trailer Episode 124: https://www.instagram.com/p/DCo0oXKxnaW/In this episode, brand strategist Anneli Hansson shares how facilitate brand strategy sessions to find authentic stories and values about a brand and how a brand strategy session can be like a therapy session.Chapters00:00 Understanding Brand Strategy for Personal Brands05:57 Aligning Brand Values with Company Actions11:57 Navigating Personal Branding and Self-Discovery17:57 The Challenge of Balancing Creativity and Organization24:05 The Journey of Self-Acceptance and Authenticity29:58 The Power of Vulnerability in Personal Branding35:58 The Impact of Personal Stories on Branding48:56 The Intersection of Personal and Professional Life56:31 Overcoming Shame and Embracing Imperfection01:05:39 The Balance of Self-Promotion and Authenticity01:15:15 The Importance of Showing Up as Your True Self01:24:10 Vulnerability as a Strength in Personal Branding01:30:08 Facing Fears and Embracing Authentic Connections01:35:15 Understanding Personal Branding Beyond Marketing01:42:10 Navigating Personal Branding and Community Engagement01:49:09 Understanding Neurodiversity in Communities01:54:53 Coaching vs. Consulting: A Deep Dive02:01:12 The Importance of Business Acumen in Creative Fields02:06:12 The Role of Education in Creative Professions02:12:34 Building Community and Belonging through Brands02:20:36 Future Aspirations in Brand StrategyFollow Anneli: @annelihansson5883 Instagram https://www.instagram.com/theannelihansson/Linkedin https://www.linkedin.com/in/theannelihansson/Website https://www.annelihansson.com/Follow me: @SunYiCo Website https://sunyi.coNight Owl Nation https://sunyi.co/night-owl-nation/Instagram https://instagram.com/sun.yiTikTok https://tiktok.com/@_sun.yiTwitter https://twitter.com/_sun_yiLinkedIn https://linkedin.com/in/sunyi-nightowls/Facebook https://facebook.com/sun.yi.nightowlsThreads https://threads.net/@sun.yiDomestika https://domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyi***💜 Leave a review on Apple Podcastshttps://podcasts.apple.com/us/podcast/authentic-as-f-ck-with-sun-yi/id1527964267🟢 Leave a...

Watch Trailer Episode 123: https://www.instagram.com/p/DCZR76kR4eE/Watch Full Episode 123 on YouTube: https://www.youtube.com/watch?v=uB2kiw0GtSU&t=3385sIn this episode, I spoke with Laura Belgray on her process of publishing and marketing her book. Check out her book Tough Titties and join her mailing list at: https://www.talkingshrimp.com/Chapters00:00 The Journey of Writing a Book17:53 Navigating the Publishing Process36:04 Marketing and Selling the Book42:54 The Art of Engaging Interviews45:08 Shrimp Club: A Mastermind Experience49:29 Navigating Creative Burnout52:15 The Balance of Selling and Authenticity56:20 The Myth of Passive Income01:01:10 The Evolution of Writing in the Digital Age01:08:51 The Maturing Landscape of Online Business01:12:40 Future Writing Aspirations and Inspirations01:18:31 The Role of Authenticity in StorytellingFollow Laura: @TheLauraBelgray https://www.instagram.com/laurabelgray/https://www.facebook.com/talkingshrimphttps://twitter.com/lbelgray/Also join Night Owl Nation https://sunyi.co/night-owl-nation, a global community of entrepreneurs and creators who practice storytelling together.Follow me: @SunYiCo Website https://sunyi.coNight Owl Nation https://sunyi.co/night-owl-nation/Instagram https://instagram.com/sun.yiTikTok https://tiktok.com/@_sun.yiTwitter https://twitter.com/_sun_yiLinkedIn https://linkedin.com/in/sunyi-nightowls/Facebook https://facebook.com/sun.yi.nightowlsThreads https://threads.net/@sun.yiDomestika https://domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyi***💜 Leave a review on Apple Podcastshttps://podcasts.apple.com/us/podcast/authentic-as-f-ck-with-sun-yi/id1527964267🟢 Leave a rating on Spotify

Watch Trailer Episode 122: https://www.instagram.com/p/DCFCW3MRVVy/Watch Full Episode 122 on Youtube: https://www.youtube.com/watch?v=pRY9FrKWkbE&t=2sAuthentic As F*ck is a podcast all about storytelling. I have conversations with entrepreneurs, and creators, exploring their journeys and dive into their expertise that greatly inspire them.This week's guest is Hadar Shemesh. Hadar is a linguistics expert and communication coach who’s worked with companies like Google, Microsoft, Facebook, IBM, GM, WeWork, Wix and many more! She has over a million subscribers on her YouTube channel @hadar.shemesh and she's committed to helping people communicate clearly and confidently in English.In this conversation, Hadar and I discuss the intricacies of managing a membership community, focusing on the challenges of content repetition, the importance of personal development, and strategies for engaging members. We explore the significance of onboarding new members, fostering a supportive environment, and leveraging technology to enhance community interaction. 00:00 Reconnecting and Reflecting on Past Experiences02:47 Navigating the Challenges of Repetitive Content05:57 Creating Fresh and Engaging Membership Experiences09:02 Onboarding New Members Effectively12:01 The Interconnection of Language Learning and Personal Development14:58 Building Community and Engagement in Memberships17:55 Understanding Member Behavior and Engagement21:00 Encouraging Participation and Overcoming Fear24:03 Creating a Supportive Environment for Growth26:59 Balancing Content and Engagement Strategies29:59 Leveraging Technology for Community Building32:56 Fostering Connections and Accountability36:03 Innovative Approaches to Member Engagement47:36 The Importance of Vulnerability in Sharing Stories50:08 Creating Comfortable Sharing Environments52:41 Trust and Confidence in Sharing56:26 Measuring Success in Community Engagement58:12 Understanding Different Member Needs01:00:10 The Value of Member Feedback01:02:10 Navigating Content Creation Challenges01:04:12 Shifts in Content Consumption01:06:47 The Balance Between Quantity and Quality01:10:50 Visualizing Future Goals01:12:43 Relearning Important Lessons01:16:21 Finding Balance in Expectations01:18:51 The Journey of Entrepreneurship01:20:45 The Importance of Positive Reinforcement01:22:38 Understanding Different Feedback Needs01:26:45 Creating Urgency in Membership EnrollmentComment, tag, and share with someone who would love this. Enjoy! Also join Night Owl Nation https://sunyi.co/night-owl-nation, a global community of entrepreneurs and creators who practice storytelling together.Follow me: @SunYiCo Website https://sunyi.coNight Owl Nation https://sunyi.co/night-owl-nation/Instagram https://instagram.com/sun.yiTikTok https://tiktok.com/@_sun.yiTwitter https://twitter.com/_sun_yiLinkedIn

Watch Trailer Episode 121: https://www.youtube.com/watch?v=mN-S74MbFpkWatch Full Episode 121 on YouTube: https://www.youtube.com/watch?v=QD5zKpqI9Yg&t=1741sAuthentic As F*ck is a podcast all about storytelling. I have conversations with entrepreneurs, and creators, exploring their journeys and dive into their expertise that greatly inspire them.So excited to share in this Episode 121 of AAF podcast: Selling Something People Don’t Understand w/ Jiaming Ju. Don't miss this inspiring conversation about entrepreneurship and storytelling.The owner of KUN Health alongside her father, Jiaming Ju, went from leading the world's largest data collection on senior adults from New York to Singapore to joining her father in his decades-long mastery of Traditional Chinese Medicine (TCM). Infusing Jiaming's expertise on aging data and economics together, they help people live healthy lives and preserve Chinese heritage."Chapters00:00 Journey into Chinese Medicine08:57 The Art of Tongue Diagnosis18:05 Empathy in Healing30:03 Integrating Mental Health and Chinese Medicine39:50 Innovating Traditional Practices50:11 The Role of Food in Medicine59:59 Building a Personal Brand in HealthComment, tag, and share with someone who would love this. Enjoy! Also join Night Owl Nation https://sunyi.co/night-owl-nation, a global community of entrepreneurs and creators who practice storytelling together.Follow me: @SunYiCo Website https://sunyi.coNight Owl Nation https://sunyi.co/night-owl-nation/Instagram https://instagram.com/sun.yiTikTok https://tiktok.com/@_sun.yiTwitter https://twitter.com/_sun_yiLinkedIn https://linkedin.com/in/sunyi-nightowls/Facebook https://facebook.com/sun.yi.nightowlsThreads https://threads.net/@sun.yiDomestika https://domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyiFollow Jiaming: Instagram: https://www.instagram.com/kunhealth/Website: https://www.kun.health/aboutLinkedin: https://www.linkedin.com/company/kunhealth/Linkedin: https://www.linkedin.com/in/jiaming-ju***💜 Leave a review on Apple Podcastsa...

Watch Trailer Episode 120:Authentic As F*ck is a podcast all about storytelling. I have conversations with entrepreneurs, and creators, exploring their journeys and dive into their expertise that greatly inspire them.So excited to share in this Episode 120 of AAF podcast: James Altucher On Going Viral By Accident. Don't miss this inspiring conversation about entrepreneurship and storytelling.James Altucher is an American hedge-fund manager, author, podcaster, and entrepreneur known for founding or co-founding over 20 companies. He is also recognized as an investor and venture capitalist, with expertise in emerging technologies like cryptocurrency and artificial intelligence.Chapters00:00 The Evolution of Personal Branding02:54 Authenticity vs. Agenda in Content Creation06:11 The Challenge of Niching Down08:50 Controversial Opinions and Their Impact11:55 Navigating Success and Failure15:01 The Role of Ideas in Entrepreneurship17:51 Understanding Failure and Resilience01:02:46 The Journey of Humility and Learning01:11:31 The Role of AI in Creativity and Design01:18:40 Navigating the Future of AI and Human Interaction01:36:38 Predictions for the Future: Technology, Politics, and SocietyComment, tag, and share with someone who would love this. Enjoy! Also join Night Owl Nation https://sunyi.co/night-owl-nation, a global community of entrepreneurs and creators who practice storytelling together.Follow me: @SunYiCo Website https://sunyi.coNight Owl Nation https://sunyi.co/night-owl-nation/Instagram https://instagram.com/sun.yiTikTok https://tiktok.com/@_sun.yiTwitter https://twitter.com/_sun_yiLinkedIn https://linkedin.com/in/sunyi-nightowls/Facebook https://facebook.com/sun.yi.nightowlsThreads https://threads.net/@sun.yiDomestika https://domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyiFollow James: @JamesAltucherShowWebsite https://www.jamesaltucher.com/ Podcast Website https://jamesaltuchershow.com/Channel 

Watch Trailer Episode 119: https://www.youtube.com/watch?v=KQ_pjOG-dtQAuthentic As F*ck is a podcast all about storytelling. I have conversations with entrepreneurs, and creators, exploring their journeys and dive into their expertise that greatly inspire them.So excited to share in this Episode 119 of AAF podcast: Making Money As A Content Creator w/ Abigail Peugh. Don't miss this inspiring conversation about entrepreneurship and storytelling.Abigail Peugh is an introverted, sweat pants wearing, always slightly tired looking mama, who built a 7 figure online business around her life, not the other way around. In the past 2 years, she has served over 12,000 students with her digital products and recently launched her own podcast. Abigail empowers and teaches you how to not only create your own digital products, but she then teaches you how to show up as YOU in your marketing to generate consistent daily sales through story-telling and conversion content on Social Media. Chapters00:00 Introduction to UGC creators02:36 Getting started as a UGC creator05:00 Affiliate programs and TikTok Shop07:03 Transitioning from UGC to brand deals09:55 The role of affiliates and brand deals13:45 Revenue from brand affiliates and ambassadors18:15 Moving away from UGC content20:23 Creating content for personal brand24:18 Common mistakes in content creation28:26 Growing on TikTok vs Instagram32:05 Creating Emotion-Evoking Content34:46 Balancing Growth and Sales Content36:48 Batching Content and Leveraging the Menstrual Cycle39:14 The Challenges of Delegating Tasks41:48 The Power of Repurposing Content56:49 Using Trending Audio59:50 Focusing on One Platform01:03:46 Starting from Scratch01:06:34 Knowing What to Post01:10:58 Dealing with Negative Comments01:15:53 Attracting the Right Audience Comment, tag, and share with someone who would love this. Enjoy! Also join Night Owl Nation https://sunyi.co/night-owl-nation, a global community of entrepreneurs and creators who practice storytelling together.Follow me: @SunYiCo Website https://sunyi.coNight Owl Nation https://sunyi.co/night-owl-nation/Instagram https://instagram.com/sun.yiTikTok https://tiktok.com/@_sun.yiTwitter https://twitter.com/_sun_yiLinkedIn https://linkedin.com/in/sunyi-nightowls/Facebook https://facebook.com/sun.yi.nightowlsThreads https://threads.net/@sun.yiDomestika

Watch Trailer Episode 118: https://www.youtube.com/watch?v=EffZXwfBnwEAuthentic As F*ck is a podcast all about storytelling. I have conversations with entrepreneurs, and creators, exploring their journeys and dive into their expertise that greatly inspire them.So excited to share in this Episode 118 of AAF podcast: Kate Northrup On Difference Between Rich & Abundant. Don't miss this inspiring conversation about entrepreneurship and storytelling. As an entrepreneur, bestselling author, and mother, Kate Northrup supports ambitious people to light up the world without burning themselves out. Kate teaches how to heal your relationship with money, time, and work. She’s the author of the bestsellers Money: A Love Story and Do Less, the creator of the Do Less Planner, and the host of the top ranking podcast, Plenty. Her work has been featured by The NY Times, Oprah Daily, The Today Show, Glamour, Harvard Business Review, and more. She lives with her husband/business partner and their two daughters in Miami.Chapters00:00 Can Anyone Become Rich or a Millionaire?02:12 The Illusion of Money and Status06:27 Rewiring Trauma and Limiting Beliefs10:25 Cultivating a Feeling of Abundance23:53 Authentic Storytelling vs. Clickbait31:59 Building Trust and Leading Towards Growth37:19 The Power of Authenticity and Telling the Truth39:18 Being a Conduit for Creativity and Service44:04 The Responsibility of Marketers to be Trauma-Informed49:29 Overcoming Imposter Syndrome and Fear of Visibility55:32 Completing the Emotional Stress Cycle and Metabolizing Stress01:08:16 Managing Nervous System Health01:10:46 The Role of Movement, Breath, Creativity, Social Connection, and Tears01:12:28 Practical Techniques for Stress Management01:17:42 Challenging Mainstream Productivity Hacks01:20:33 Body-based Energy Management Strategies for Plenty of Time Comment, tag, and share with someone who would love this. Enjoy! Also join Night Owl Nation https://sunyi.co/night-owl-nation, a global community of entrepreneurs and creators who practice storytelling together.Follow me: @SunYiCo Website https://sunyi.coNight Owl Nation https://sunyi.co/night-owl-nation/Instagram https://instagram.com/sun.yiTikTok https://tiktok.com/@_sun.yiTwitter https://twitter.com/_sun_yiLinkedIn https://linkedin.com/in/sunyi-nightowls/Facebook https://facebook.com/sun.yi.nightowlsThreads https://threads.net/@sun.yiDomestika

Trailer Episode 117: https://www.youtube.com/watch?v=bjJBq5N0qR8Authentic As F*ck is a podcast all about storytelling. I have conversations with entrepreneurs, and creators, exploring their journeys and dive into their expertise that greatly inspire them.So excited to share in this Episode 117 of AAF podcast: Advice From A 9-Figure Agency Owner Neil Patel. Don't miss this inspiring conversation about entrepreneurship and storytelling. Neil Patel the co-founder of NP Digital. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.Chapters00:00 Copying Marketing Strategies03:32 Developing Client Strategies05:27 Content Creation for Clients08:41 Neil's Involvement in Content Creation10:43 The Importance of Personal Experience in Content12:06 Expensive Problems vs Popular Problems15:41 The Temptation of Mass Content17:48 The Desire for Fame and Popularity20:44 Investing in Personal Brand vs Agency22:46 Building an Agency without Personal Brand25:03 The Profitability of Boring and Ugly Industries27:45 Solving Expensive Problems28:31 The Power of 'Boring' Marketing30:25 The Importance of Data Analytics in Marketing31:25 Understanding the Lifetime Value of Customers32:35 Delegation and Surrounding Yourself with Experts35:37 Managing a Growing Team and Fostering Employee Retention47:05 Strategic Allocation of Time and Resources in Marketing52:12 The Limitations of AI in Content Creation Comment, tag, and share with someone who would love this. Enjoy! Also join Night Owl Nation https://sunyi.co/night-owl-nation, a global community of entrepreneurs and creators who practice storytelling together.Follow me: @SunYiCo Website https://sunyi.coNight Owl Nation https://sunyi.co/night-owl-nation/Instagram https://instagram.com/sun.yiTikTok https://tiktok.com/@_sun.yiTwitter https://twitter.com/_sun_yiLinkedIn https://linkedin.com/in/sunyi-nightowls/Facebook https://facebook.com/sun.yi.nightowlsThreads https://threads.net/@sun.yiDomestika https://domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyiFollow Niel:Youtube: a...

Watch Trailer: https://youtu.be/EnShcYxwGPIAuthentic As F*ck is a podcast all about storytelling. I have conversations with entrepreneurs, and creators, hear their stories, and how these stories shaped the person.So excited to share in this Episode 116 of AAF podcast: Purpose of Storytelling with Joanne Molinaro aka The Korean Vegan. Don't miss this inspiring conversation about entrepreneurship and storytelling. With over 5 million fans spread across her social media platforms, New York Times best-selling author Joanne Molinaro, a.k.a The Korean Vegan, has appeared on The Food Network, CBS Saturday Morning, ABC's Live with Kelly and Ryan, The Today Show, PBS, and The Rich Roll Podcast. She's been featured in the Los Angeles Times, The Washington Post, The Atlantic, NPR, and CNN; and her debut cookbook was selected as one of “The Best Cookbooks of 2021” by The New York Times and The New Yorker among others.Chapters00:00 The Purpose of Storytelling02:32 The Importance of Feeling Seen05:57 Balancing Ego and Objectivity10:09 Transitioning to Video Content14:23 The Appeal of Non-Food Content16:32 Finding a Balance in Content Creation19:23 The Joy of Writing22:14 Balancing Ego and Objectivity in Opinion Formation25:05 The Role of Ego in Opinion Formation27:18 Learning from Failure and Feedback29:06 Navigating Ego in the Legal Profession32:57 The Challenge of Polarizing Content37:09 Striving for a Balance in Content Creation45:16 Integrity in the Legal Profession52:06 The Power of Personal Stories57:37 The Evolving Definition of Being American01:09:29 Progressive vs. Conservative01:16:25 Reflection and Reassessing One's Path Comment, tag, and share with someone who would love this. Enjoy! Also join Night Owl Nation https://sunyi.co/night-owl-nation, a global community of entrepreneurs and creators who practice storytelling together.Follow me: @SunYiCo Website https://sunyi.coNight Owl Nation https://sunyi.co/night-owl-nation/Instagram https://instagram.com/sun.yiTikTok https://tiktok.com/@_sun.yiTwitter https://twitter.com/_sun_yiLinkedIn https://linkedin.com/in/sunyi-nightowls/Facebook https://facebook.com/sun.yi.nightowlsThreads https://threads.net/@sun.yiDomestika https://domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyiFollow Joanne:YouTube: @TheKoreanVegan Instagram:

Watch Trailer Episode 115: https://www.youtube.com/watch?v=iIX8zYEN19QWatch Full Episode 115: https://www.youtube.com/watch?v=q-9ovZ3zjkYChapters00:00 Balancing Work and Content Creation02:10 Setting Boundaries and Prioritizing Personal Time09:09 Improving Content Quality and Engagement18:32 Starting from Scratch: Building an Instagram Following24:38 Managing Expectations and Patience34:05 The Power of Hooks38:02 Building Genuine Relationships for Collaborations41:08 Creating Share-Worthy Content47:02 Growing Instagram vs. Growing a Business50:11 The Role of Therapy in Personal Growth55:18 Dealing with Negative and Hate Comments01:01:52 Instaclub Hub: Brock Johnson's Instagram MembershipAuthentic As F*ck is a podcast all about storytelling. I have conversations with entrepreneurs, and creators, hear their stories, and how these stories shaped the person.So excited to share in Episode 115 of the AAF podcast: Realities Of Being A Content Creator w/ Brock Johnson. Don't miss this inspiring conversation about entrepreneurship and storytelling.Brock Johnson has coached thousands of entrepreneurs and creators on how to grow on Instagram since launching his coaching business in 2018. In 2021, his personal following blew up thanks to his Reels Strategies and he has grown at a rate of approximately 1,000 followers per day, since then. He now has over 700k followers, personally consults with Meta and Instagram staff, and is an international keynote speaker.Comment, tag, and share with someone who would love this. Enjoy! Also join Night Owl Nation https://sunyi.co/night-owl-nation, a global community of entrepreneurs and creators who practice storytelling together.Follow me: @SunYiCo Website https://sunyi.coNight Owl Nation https://sunyi.co/night-owl-nation/Instagram https://instagram.com/sun.yiTikTok https://tiktok.com/@_sun.yiTwitter https://twitter.com/_sun_yiLinkedIn https://linkedin.com/in/sunyi-nightowls/Facebook https://facebook.com/sun.yi.nightowlsThreads https://threads.net/@sun.yiDomestika https://domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyiFollow Brock: @BuildYourTribePodcast Instagram https://instagram.com/brock11johnsonFacebook https://facebook.com/brock11johnson/TikTok a...

Watch Trailer Episode 114: https://www.youtube.com/watch?v=-Wkemclbo5gWatch Full Episode 114: Full Episode: https://www.youtube.com/watch?v=-IES7I4c--8Chapters00:00 Creating a Safe and Supportive Environment05:23 Connecting with the Body and Processing Trauma17:39 Breathwork: A Journey of Self-Discovery and Transformation53:22 The Power of Accepting and Embracing All Aspects of Ourselves01:08:09 The Impact of Childhood Criticism and the Need for Validation01:23:28 The Role of Breathwork in Healing and Self-Discovery01:38:26 The Emotional Journey of Breathwork01:43:26 Accessing Deeper Parts of Yourself Through Breathwork01:51:19 Self-Acceptance: The Key to a Fulfilling Life02:03:45 Love and Connection: Transformative Forces02:30:40 ConclusionAuthentic As F*ck is a podcast all about storytelling. I have conversations with entrepreneurs, and creators, hear their stories, and how these stories shaped the person.So excited to share in Episode 114 of the AAF podcast: w/ Samson Odusanya. Don't miss this inspiring conversation about entrepreneurship and storytelling.Samson Odusanya is a husband, father, and Integrative Transformational Facilitator who empowers people to transform emotional pain into profound wisdom and personal power through tailored introspective processes.His unique approach creates ideal conditions for deep self-discovery across a diverse range of individuals from all walks of life helping them uncover their authentic selves and fostering transformative shifts that inspire lasting growth.Through his guidance, individuals experience profound personal shifts that lead to a deeper understanding and a more meaningful connection with themselves and their path.Comment, tag, and share with someone who would love this. Enjoy! Also join Night Owl Nation https://sunyi.co/night-owl-nation, a global community of entrepreneurs and creators who practice storytelling together.Follow me: @SunYiCo Website https://sunyi.coNight Owl Nation https://sunyi.co/night-owl-nation/Instagram https://instagram.com/sun.yiTikTok https://tiktok.com/@_sun.yiTwitter https://twitter.com/_sun_yiLinkedIn https://linkedin.com/in/sunyi-nightowls/Facebook https://facebook.com/sun.yi.nightowlsThreads https://threads.net/@sun.yiDomestika https://domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyiFollow: Samson OdusanyaInstagram

Watch Trailer Episode 113: https://www.youtube.com/watch?v=1LBWrEIjUOMWatch Full Episode 113: https://youtu.be/z7vLWxkIcFYChapters00:00 Introduction: Creating Content for Someone Else01:21 Getting to Know the Client and Developing a Strategy03:13 Repurposing Content and Adding Authenticity07:23 Measuring Success and Setting Expectations10:12 Minimum Engagement and Starting an Agency24:50 Pricing for Social Media Management with Strategy28:10 Building Momentum and Capitalizing on Viral Posts32:29 The Power of Reposting and Repurposing Content39:36 The Importance of a Strong Personal Brand and Consistency51:49 Building an Email List for Effective MonetizationAuthentic As F*ck is a podcast all about storytelling. I have conversations with entrepreneurs, and creators, hear their stories, and how these stories shaped the person.So excited to share in Episode 113 of the AAF podcast: Insider Tips From A Social Media Agency Owner w/ Milou Pietersz. Don't miss this inspiring conversation about entrepreneurship and storytelling.The content creator and founder of a multi-six-figure social media agency, Milou Pietersz, went from being ghosted by every agency she applied to, now having built a team of her own. Her agency, Simply Multimedia, provides and executes innovative marketing strategies while she "coaches the competition," sharing best social media practices with her 60,000 Instagram followers.Comment, tag, and share with someone who would love this. Enjoy! Also join Night Owl Nation https://sunyi.co/night-owl-nation, a global community of entrepreneurs and creators who practice storytelling together.Follow me: @SunYiCo Website https://sunyi.coNight Owl Nation https://sunyi.co/night-owl-nation/Instagram https://instagram.com/sun.yiTikTok https://tiktok.com/@_sun.yiTwitter https://twitter.com/_sun_yiLinkedIn https://linkedin.com/in/sunyi-nightowls/Facebook https://facebook.com/sun.yi.nightowlsThreads https://threads.net/@sun.yiDomestika https://domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyiFollow: Milou PieterszInstagram https://www.Instagram.com/miloupieterszLinkedIn https://www.linkedin.com/in/miloupietersz/YouTube

Watch Episode 112 Trailer: https://youtu.be/J6xNQ5EYnE4Watch Full Episode: https://youtu.be/EMWURhLw39sChapters00:00 Introduction and Can Anyone Get 10,000 Followers in Three Months?02:03 Realistic Expectations and the Time Required for Growth04:14 The Importance of Experimentation and Proper Testing08:11 Finding the Right Content Strategy and Formats12:36 The Balance Between Authenticity and Adaptability16:14 The Challenges of Copying Others and Being Stubborn in Authenticity19:47 The Importance of Consistency and Mindfulness23:04 The Five Stages of Content Creation and Finding Your Focus27:10 Common Mistakes in Social Media Growth32:37 The Psychological Factors in Content Creation and Growth39:01 The Never-Ending Journey of Personal Branding and Growth40:31 Mastering Mindset and Storytelling41:13 Driving Traffic and Engagement with Automation42:10 The Balance Between Supply and Demand47:26 The Impact of Links on Algorithm Reach49:33 The Value of Collaboration and Community52:04 Choosing the Right Design Software56:54 The Role of AI in Content Creation01:05:22 Time Management and Adaptation01:09:44 Continuous Learning and Fostering an Artistic EyeAuthentic As F*ck is a podcast all about storytelling. I have conversations with entrepreneurs, and creators, hear their stories, and how these stories shaped the person.So excited to share in Episode 112 of the AAF podcast: How To Get Your First 10k Followers w/ Hrabren Bankov. Don't miss this inspiring conversation about entrepreneurship and storytelling.Hrabren Bankov has worked with brands such as UNICEF, FEMA, and Cambridge Clothing and has helped personal brand owners grow more than 7M followers organically. Along the way, he put his money where his mouth was and has been able to scale his personal brand to more than 600K followers across Instagram, LinkedIn and YouTube.Comment, tag, and share with someone who would love this. Enjoy! Also join Night Owl Nation https://sunyi.co/night-owl-nation, a global community of entrepreneurs and creators who practice storytelling together.Follow me: @SunYiCo Website https://sunyi.coNight Owl Nation https://sunyi.co/night-owl-nation/Instagram https://instagram.com/sun.yiTikTok https://tiktok.com/@_sun.yiTwitter https://twitter.com/_sun_yiLinkedIn https://linkedin.com/in/sunyi-nightowls/Facebook https://facebook.com/sun.yi.nightowlsThreads https://threads.net/@sun.yiDomestika

Watch Episode 111 Trailer: https://youtu.be/5G6kcLNvgrsWatch Full Episode: https://youtu.be/Bt1diHUFb1kChapters00:00 Understanding People Pleasing vs. Generosity04:09 The Influence of Negative Self-Opinions on People Pleasing08:02 Overcoming Triggers and Reprogramming Autopilot Responses35:18 Feeling Helpless in Communication37:48 Black and White Thinking45:02 The Road to Confidence49:21 The Importance of Self-Commitment53:31 Helping Individuals Feel Motivated56:13 Falling in Love with an Idealized Self59:45 Challenging False Beliefs01:02:04 Addressing Insecurities and Fears01:04:00 Overcoming Challenges and Developing a Growth Mindset01:06:29 The Power of Relaxation and Self-Awareness01:08:52 Beliefs and Self-Perception in Personal Growth01:11:36 Cultivating Safe Spaces and Providing Support01:19:31 Making Memories and Visualization for Goal Achievement01:25:40 The Potential for Change in PersonalityAuthentic As F*ck is a podcast all about storytelling. I have conversations with entrepreneurs, and creators, hear their stories, and how these stories shaped the person.So excited to share in Episode 110 of the AAF podcast: Show Fight, Flight, And Freeze Responses Affect Your Business w/ Eugene Choi. Don't miss this inspiring conversation about entrepreneurship and storytelling.Dr. Eugene K. Choi teaches executive leaders how to achieve and sustain peak performance in high-stress, high-stakes and high-change environments. He created a unique, science-backed process that teaches leaders how to activate their executive brain to dramatically improve results and increase clarity and focus in challenging and unpredictable situations. He has a background in clinical pharmacy, neuroscience and business coaching and has helped thousands of entrepreneurs and executives optimize their mindset, reduce toxic stress, and lead with more impact. Dr. Eugene's work has been featured on Entrepreneur, Success Magazine, Lifehack and many others generating over 11 million views on his articles. His experience and expertise in both strategy and psychology have proven critical in helping clients produce tangible results in both business and in life.Comment, tag, and share with someone who would love this. Enjoy! Also join Night Owl Nation https://sunyi.co/night-owl-nation, a global community of entrepreneurs and creators who practice storytelling together.Follow me: @SunYiCo Website https://sunyi.coNight Owl Nation https://sunyi.co/night-owl-nation/Instagram https://instagram.com/sun.yiTikTok https://tiktok.com/@_sun.yiTwitter https://twitter.com/_sun_yiLinkedIn https://linkedin.com/in/sunyi-nightowls/Facebook https://facebook.com/sun.yi.nightowlsThreads