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A People's Guide to Publishing
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A People's Guide to Publishing

Author: Microcosm Publishing

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Do you find that the traditional methods for book publishing aren't working for you? Are you a publisher or author who wants to innovate, succeed, and expand your audience through time-tested methods? We offer time-tested publishing methods that we know work because we have used them to sell millions of books in a changing industry. We have been inundated with requests for consulting so we created this show to share everything we know. We are the executives of Microcosm Publishing, a Publishers Weekly fastest growing publisher three years in a row. Tune in every Thursday for us to share our latest research in the time it takes you to walk the dog. Check out our fan-favorite episode on cover design. Joe Biel is the inaugural winner of the PubWest Innovator Award and founder and CEO of Microcosm, a 30-year-old midlist publisher. Elly Blue is the editorial and marketing director at Microcosm. Joe is also the author of A People’s Guide to Publishing, which distills what they’ve learned over the past 30 years, taught at dozens of universities. Together, they distill this knowledge for other publishers and people who simply want to understand the publishing industry. 


382 Episodes
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People read in a lot of different ways these days. Between eBooks, physical books, and audiobooks, there's a way to read for every reader. (And yes, audiobooks count as reading!) Microcosm author Jessie Kwak has a ton of experience recording her own audiobooks.This week on the pod, join Elly, Joe, Jessie (and Bernie!) talk all things audiobook, from accessibility to how they're made, and audiobooks in the time of AI.Check out Jessie's books on the Microcosm website: https://microcosmpublishing.com/catalog/artist/jessie-l-kwakAnd check out Jessie's website at https://www.jessiekwak.com/************Thank you for catching the People's Guide to Publishing vlogcast!  We post new episodes every Thursday about publishing, authors, and the book industry. You can also listen via your preferred podcast app, or by visiting linktree.com/microcosmGet the People's Guide to Publishing book: https://microcosmpublishing.com/catalog/books/3663Get the workbook: https://microcosmpublishing.com/catalog/zines/10031More from Microcosm: https://microcosmpublishing.comSubscribe to our monthly email newsletter: https://microcosm.pub/newsletterFind us on social media:Tik Tok: https://www.tiktok.com/@microcosmpub/BlueSky: https://bsky.app/profile/microcosm.bsky.socialInstagram: https://instagram.com/microcosm_pubFacebook: https://facebook.com/microcosmpublishing************
Jim Hanas of the Small Press Insights Dashboard is back! Join him, Elly, and Joe for a deep dive into how much of the book industry relies on data and analytics, how presses can use Bookscan and other insight tools to inform their lists and marketing plans, and more. Check out the Smell Press Insights Dashboard here: https://smallpressinsights.com/************Thank you for catching the People's Guide to Publishing vlogcast!  We post new episodes every Thursday about publishing, authors, and the book industry. You can also listen via your preferred podcast app, or by visiting linktree.com/microcosmGet the People's Guide to Publishing book: https://microcosmpublishing.com/catalog/books/3663Get the workbook: https://microcosmpublishing.com/catalog/zines/10031More from Microcosm: https://microcosmpublishing.comSubscribe to our monthly email newsletter: https://microcosm.pub/newsletterFind us on social media:Tik Tok: https://www.tiktok.com/@microcosmpub/BlueSky: https://bsky.app/profile/microcosm.bsky.socialInstagram: https://instagram.com/microcosm_pubFacebook: https://facebook.com/microcosmpublishing************
So you want to write or publish a book. It's easy to get caught up in what's hot, marketable, and selling NOW (we see you, romantasy).But what if you have a book that might not be the easiest to market? Whether it's because of the regionality, niche background, or lack of comp titles, sometimes a book can be really really good but tricky to sell.How do you balance the need to write a book you love, but also figure out the marketing angle in a business that tends to love trendy titles? This week on the pod, J. Hunter Bennett, author of "More Punk than the Public Library" is back to talk to Joe and Elly about his very cool- and very unique!- book, and what went into the development of it.Check out More Punk than the Public Library here: https://microcosmpublishing.com/catalog/books/62128************Thank you for catching the People's Guide to Publishing vlogcast!  We post new episodes every Thursday about publishing, authors, and the book industry. You can also listen via your preferred podcast app, or by visiting linktree.com/microcosmGet the book: https://microcosmpublishing.com/catalog/books/3663Get the workbook: https://microcosmpublishing.com/catalog/zines/10031More from Microcosm: http://microcosmpublishing.comMore by Joe Biel: http://joebiel.netMore by Elly Blue: http://takingthelane.comSubscribe to our monthly email newsletter: http://eepurl.com/gIXT6vFind us on social media:Facebook: http://facebook.com/microcosmpublishingBlueSky: https://bsky.app/profile/microcosm.bsky.socialInstagram: http://instagram.com/microcosm_pub************
Does a publisher need a point of view? And why the hell does Microcosm say we're a "moderate/centrist" publisher in all of our books? This week on the pod, Microcosm Marketing Specialist Daley Farr joins Joe and Elly to talk about Microcosm's POV, publisher identities, and pranks.************Thank you for catching the People's Guide to Publishing vlogcast!  We post new episodes every Thursday about publishing, authors, and the book industry. You can also listen via your preferred podcast app, or by visiting linktree.com/microcosmGet the book: https://microcosmpublishing.com/catalog/books/3663Get the workbook: https://microcosmpublishing.com/catalog/zines/10031More from Microcosm: http://microcosmpublishing.comMore by Joe Biel: http://joebiel.netMore by Elly Blue: http://takingthelane.comSubscribe to our monthly email newsletter: http://eepurl.com/gIXT6vFind us on social media:Facebook: http://facebook.com/microcosmpublishingBlueSky: https://bsky.app/profile/microcosm.bsky.socialInstagram: http://instagram.com/microcosm_pub************
Fun fact about Microcosm—we broke up with Amazon in 2018 and never looked back. And while we thought we would see a dip in sales, we've really seen the opposite.There's a common thought in publishing and writing that you HAVE to sell on Amazon, because like it or not, that's where almost all the books are sold these days. But is that actually true? Does Amazon really represent the majority of books sold in the world?Jane Friedman of The Bottom Line is back to chat with Joe and Elly about the realities of book sales, markets, and how Amazon defines "sales."For more from Jane Friedman, check out https://janefriedman.com/To read more about Microcosm and Amazon, check out https://microcosm.pub/amazon************Thank you for catching the People's Guide to Publishing vlogcast!  We post new episodes every Thursday about publishing, authors, and the book industry. You can also listen via your preferred podcast app, or by visiting linktree.com/microcosmGet the People's Guide to Publishing book: https://microcosmpublishing.com/catalog/books/3663Get the workbook: https://microcosmpublishing.com/catalog/zines/10031More from Microcosm: https://microcosmpublishing.comSubscribe to our monthly email newsletter: https://microcosm.pub/newsletterFind us on social media:Tik Tok: https://www.tiktok.com/@microcosmpub/BlueSky: https://bsky.app/profile/microcosm.bsky.socialInstagram: https://instagram.com/microcosm_pubFacebook: https://facebook.com/microcosmpublishing************
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