The Hustle and Glow Podcast with Francesca Alexander

Here's your episode description optimised for both podcast platforms and YouTube SEO:HUSTLE AND GLOW PODCAST Episode One: State of Play - Catching Up on Digital Marketing in 2026Most small businesses in New Zealand are still running a 2015 marketing strategy in a 2026 world. And it's costing them, in visibility, in revenue, and in relevance.This is the episode I wish someone had made three years ago. Not a lecture. Not a jargon-heavy breakdown that leaves you more confused than when you started. Just a straight, honest conversation about where digital marketing actually stands right now, what's changed, what still matters, and what you can start doing today without a big agency budget or a full time marketing team.We talk about why New Zealand SMEs are behind the curve and what that gap is actually costing businesses that don't know they're leaving money on the table. We look at the shift from traditional to digital-first strategy, what that means practically, and why the businesses getting it right aren't necessarily the biggest ones in the room. I share real examples, walk you through the fundamentals you need to understand before you touch an ad account or post another piece of content, and give you things you can actually activate yourself before this episode is over.And if you're wondering whether there's a community of women doing this work alongside you, I'll tell you about that too.This is episode one of Hustle and Glow. Welcome to the room.In this episode: What digital marketing actually means in 2026 and why the old definition is holding you back Why New Zealand SMEs are behind globally and the real cost of staying there The shift from traditional to digital-first marketing strategy Real brand examples doing it right without massive budgets Practical digital marketing activation steps you can take today How the Hustle and Glow Network supports women in business at every stage Keywords: digital marketing 2026, digital marketing strategy, small business marketing New Zealand, SME marketing, social media strategy, digital marketing for beginners, content marketing, personal branding, women in business, business growth strategy, marketing tips, online marketing, digital authority, AI marketing, marketing for entrepreneurs, New Zealand business, hustle and glow, Francesca Alexander, Auckland business, marketing podcastJoin the Hustle and Glow community: Events: https://www.eventbrite.co.nz/o/hustle-and-glow-network-120728162580Everything else:https://linkin.bio/francescahustles/ 

What happened at the 2026 BAFTA Film Awards wasn't just a headline. It was a masterclass in how institutions fail when it matters most, and why the way organisations respond to harm says everything about who they actually are.In this episode of Hustle and Glow, we're breaking down the BAFTA incident as a digital PR case study, not to have opinions about something that isn't ours to centre, but to look clearly at what went wrong, what a genuine response looks like, and why in 2026 we still have to have this conversation.We talk about the difference between a real apology and corporate deflection. We talk about what it means to actually advocate for communities that have been harmed versus performing allyship for an audience. And we talk about why racism is harmful, full stop, and why zero tolerance isn't a political position, it's just the baseline.If you're a creator, a business owner, or a brand trying to figure out how to show up with integrity when something like this happens, this one's for you.Come find us and keep the conversation going:Events and community: https://www.eventbrite.co.nz/o/hustle-and-glow-network-120728162580Everything else:https://linkin.bio/francescahustles/

In this episode, I open with my take on the Bad Bunny performance and why cultural ownership, visibility, and unapologetic presence matter more than ever.From there, we move into something deeper. The rooms we sit in shape the conversations we have. And the conversations we have shape the businesses we build.I share why I launched Hustle and Glow Network in Ponsonby at The Longroom, what makes it different from traditional networking, and why women-led, strategy-forward spaces are essential in 2026.We talk digital authority, AI, business visibility, and why so many leaders feel behind when they are actually just in the wrong room.If you are building something real and want to sit in a room that reflects your next level, this episode is for you.To find out more, click here: to find out morelinkin.bio/francescahustles

In this Podcast, Lola shares her adventures in the United states of America as well as the beautiful beaches of the Bahamas. We discuss how different it was to be outside of New Zealand, feeling at home in the Bahamas and some of the bittersweet experiences. From saying she would never step foot in America, to now planning her next trip back to Los Angeles, we dive into the culture shocks and much more. ... ... ...DOES THIS EPISODE NEED MORE EXPLANATION?Awesome I am here to help! Click here and book your free social media audit or consultation. FIND ME US ON SOCIAL MEDIA:Francesca on InstagramSocial Global Grind on InstagramSocial Global Grind on TikTokFrancesca on LinkedInSocial Global Grind on Pinterest HUSTLE AND GLOW COMMUNITY and MEETUP GROUP:https://www.meetup.com/Auckland-Hustle-and-Glow/CHECK OUT SOCIAL COLLAB:https://hustleandglow.com/

In this podcast, we discuss what's going on with Nene Leakes.... ... ...DOES THIS EPISODE NEED MORE EXPLANATION?Awesome I am here to help! Click here and book your free social media audit or consultation. FIND ME US ON SOCIAL MEDIA:Francesca on InstagramSocial Global Grind on InstagramSocial Global Grind on TikTokFrancesca on LinkedInSocial Global Grind on Pinterest HUSTLE AND GLOW COMMUNITY and MEETUP GROUP:https://www.meetup.com/Auckland-Hustle-and-Glow/CHECK OUT SOCIAL COLLAB:https://hustleandglow.com/

In this podcast, we discuss the shortcomings of a particular comedian, Matt Rife. Not only did we get a couple of blind reactions, but we discussed on the blog cancel culture, misogyny on social media and how to combat social injustice. ... ... ...DOES THIS EPISODE NEED MORE EXPLANATION?Awesome I am here to help! Click here and book your free social media audit or consultation. FIND ME US ON SOCIAL MEDIA:Francesca on InstagramSocial Global Grind on InstagramSocial Global Grind on TikTokFrancesca on LinkedInSocial Global Grind on Pinterest HUSTLE AND GLOW COMMUNITY and MEETUP GROUP:https://www.meetup.com/Auckland-Hustle-and-Glow/FIND OUT MORE ABOUT OUR SOCIAL MEDIA AGENCY:socialglobalgrind.com

In this podcast, we see Lola's reaction to the Rubix Cube Guy/ Jack Harlow viral video. This was filmed weeks ago but the reactions are priceless. Find out how TikTok is taking popular culture by storm worldwide. ... ... ...DOES THIS EPISODE NEED MORE EXPLANATION?Awesome I am here to help! Click here and book your free social media audit or consultation. FIND ME US ON SOCIAL MEDIA:Francesca on InstagramSocial Global Grind on InstagramSocial Global Grind on TikTokFrancesca on LinkedInSocial Global Grind on Pinterest OUR BOOK CLUB IN AUCKLAND MEETUP GROUP:https://www.meetup.com/Auckland-Hustle-and-Glow/CHECK OUT SOCIAL COLLAB:https://hustleandglow.com/

Join us in this episode of "Social Media Management Styles1" as we guide you through the essentials of creating a successful social media strategy for your small business....... ... ...DOES THIS EPISODE NEED MORE EXPLANATION?Awesome I am here to help! Click here and book your free social media audit or consultation. FIND ME US ON SOCIAL MEDIA:Francesca on InstagramSocial Global Grind on InstagramSocial Global Grind on TikTokFrancesca on LinkedInSocial Global Grind on Pinterest HUSTLE AND GLOW COMMUNITY and MEETUP GROUP:https://www.meetup.com/Auckland-Hustle-and-Glow/CHECK OUT SOCIAL COLLAB:https://hustleandglow.com/

Join us for this episode of "How we plan your social media." as we guide you through the essentials of creating a successful social media strategy for your small business....... ... ...DOES THIS EPISODE NEED MORE EXPLANATION?Awesome I am here to help! Click here and book your free social media audit or consultation. FIND ME US ON SOCIAL MEDIA:Francesca on InstagramSocial Global Grind on InstagramSocial Global Grind on TikTokFrancesca on LinkedInSocial Global Grind on Pinterest HUSTLE AND GLOW COMMUNITY and MEETUP GROUP:https://www.meetup.com/Auckland-Hustle-and-Glow/CHECK OUT SOCIAL COLLAB:https://hustleandglow.com/

Join us for pt 2 of "What Small Business Owners Need to Know."In this episode  we guide you through the essentials of creating a successful social media strategy for your small business.DOES THIS EPISODE NEED MORE EXPLANATION?Awesome I am here to help! Click here and book your free social media audit or consultation. FIND ME US ON SOCIAL MEDIA:Francesca on InstagramSocial Global Grind on InstagramSocial Global Grind on TikTokFrancesca on LinkedInSocial Global Grind on Pinterest HUSTLE AND GLOW COMMUNITY and MEETUP GROUP:https://www.meetup.com/Auckland-Hustle-and-Glow/CHECK OUT SOCIAL COLLAB:https://hustleandglow.com/-------------------------------------------------------

Join us for episode 74 and part 1 of our mini series, "What small business owners need to know." as we guide you through the essentials of creating a successful social media strategy for your small business....... ... ...DOES THIS EPISODE NEED MORE EXPLANATION?Awesome I am here to help! Click here and book your free social media audit or consultation. FIND ME US ON SOCIAL MEDIA:Francesca on InstagramSocial Global Grind on InstagramSocial Global Grind on TikTokFrancesca on LinkedInSocial Global Grind on Pinterest HUSTLE AND GLOW COMMUNITY and MEETUP GROUP:https://www.meetup.com/Auckland-Hustle-and-Glow/CHECK OUT SOCIAL COLLAB:https://hustleandglow.com/

Welcome to the Hustle and Glow Podcast with your host, me, Francesca Alexander. In this episode, we tackle the common challenges that social media managers and small business owners face when dealing with difficult clients who fail to recognize the importance of effective social media marketing. I share my top 10 video ideas that address the symptoms of difficult clients and provide actionable solutions for navigating these challenges. I draw from my own experience in the industry to shed light on the real reasons behind these issues. There are practical tips for managing client expectations and achieving social media success. Whether you're a social media manager or a small business owner trying to navigate the complexities of social media marketing, this episode is a must-listen. Join me as I share my insights on managing difficult clients and provide guidance on overcoming common challenges in the industry. Don't miss this opportunity to gain valuable knowledge and practical tips for taking your social media game to the next level. Watch this podcast on YouTube: https://youtu.be/Zx9yS5eABO8Instagram: https://www.instagram.com/francescahustles/Website: https://www.socialglobalgrind.com/ Podcast on Spotify: https://open.spotify.com/show/70ByJK6RUnq7OvH7DwyY74?si=0aa6de270f4f4b0e Podcast on Apple: https://podcasts.apple.com/us/podcast/the-hustle-and-glow-podcast-with-francesca-alexander/id825376273... ... ...DOES THIS EPISODE NEED MORE EXPLANATION?Awesome I am here to help! Click here and book your free social media audit or consultation. FIND ME US ON SOCIAL MEDIA:Francesca on InstagramSocial Global Grind on InstagramSocial Global Grind on TikTokFrancesca on LinkedInSocial Global Grind on Pinterest 

In today's episode, we chat about how your opinion of Megan Markle can ruin your trust factor. Is your opinion worth the risk?... ... ...DOES THIS EPISODE NEED MORE EXPLANATION?Awesome I am here to help! Click here and book your free social media audit or consultation. US VOTING INFORMATION:American females need to vote more than ever before. Find out if you are registered to vote here. red. Here's a link:https://www.rockthevote.org/how-to-vote/am-i-registered-to-vote/?source=rtv.org-footerFor ex-pats (just like me!) Click below to register as an Overseas Voter:https://www.overseasvotefoundation.org/vote/home.htm?source=rockthevoteFind your elected officials in your state:https://www.rockthevote.org/get-involved/contact-your-elected-officials/Lastly, find out how you can get involved for safe health care for women: https://www.plannedparenthoodaction.org/local/get-involved-locallyFIND ME US ON SOCIAL MEDIA:Francesca on InstagramSocial Global Grind on InstagramSocial Global Grind on TikTokFrancesca on LinkedInSocial Global Grind on Pinterest HUSTLE AND GLOW COMMUNITY and MEETUP GROUP:https://www.meetup.com/Auckland-Hustle-and-Glow/CHECK OUT SOCIAL COLLAB:https://hustleandglow.com/

In this episode I explore how resting and letting go is not that easy. What the cause and effect is when you do not allow rest and how to set yourself up for restful success. Books you need to read:Rest Is Resistance A Manifesto By: Tricia HerseyChill and ProsperThe New Way to Grow Your Business, Make Millions, and Change the WorldBy: Denise Duffield-ThomasDo Less A Revolutionary Approach to Time and Energy Management for Busy MomsBy: Kate Northrup..... ... ...DOES THIS EPISODE NEED MORE EXPLANATION?Awesome I am here to help! Click here and book your free social media audit or consultation. 

In this episode, we cover the Q4 goals on LinkedIn. LinkedIn is the place to get the best business perspective conversations that are impactful. We will cover how to decide on your final LinkedIn content goals, build your toolkit and how make it conversational. If you need to talk it through, book a free strategy session with the Calendly link below. DOES THIS EPISODE NEED MORE EXPLANATION?Awesome I am here to help! Click here and book your free social media audit or consultation. https://calendly.com/francesca-alexander/zoom-with-francesca-alexander-social-media-auditFIND ME US ON SOCIAL MEDIA:Francesca on InstagramSocial Global Grind on InstagramSocial Global Grind on TikTokFrancesca on LinkedInSocial Global Grind on Pinterest HUSTLE AND GLOW COMMUNITY and MEETUP GROUP:https://www.meetup.com/Auckland-Hustle-and-Glow/CHECK OUT SOCIAL COLLAB:https://hustleandglow.com/

In this episode, I go over my top 3 business influencers, starting with Mary Portas and her theory on The Kindness Economy. The Kindness Economy explores the new values driving businesses and the fundamental role they must play in our lives. Mary Portas believes in best practices that inspire business leaders as they explore this exciting new value system. Think People, Planet, Profit – in that order.The world is changing, and as we evolve into global citizens, this is the discussion we all need. ... ... ...LINKS TO FIND OUT MORE ABOUT MARY PORTAS:Mary Portas: On Stylehttps://www.bbc.co.uk/programmes/m0008hwf/episodes/playerhttps://podcasts.apple.com/gb/podcast/the-kindness-economy/id1463034553https://www.audible.com/pd/The-Kindness-Economy-Podcast/B08JJN95G4?qid=1660420843&sr=1-2&ref=a_search_c3_lProduct_1_2&pf_rd_p=83218cca-c308-412f-bfcf-90198b687a2f&pf_rd_r=Q061138SXPGQHHZN3PNN

With all the different social media platforms, which one should I be on? In this podcast, we cover all the basis and real talk about which platforms are worth your time.... ... ...DOES THIS EPISODE NEED MORE EXPLANATION?Awesome I am here to help! Click here and book your free social media audit or consultation. FIND ME US ON SOCIAL MEDIA:Francesca on InstagramSocial Global Grind on InstagramSocial Global Grind on TikTokFrancesca on LinkedInSocial Global Grind on Pinterest HUSTLE AND GLOW COMMUNITY and MEETUP GROUP:https://www.meetup.com/Auckland-Hustle-and-Glow/CHECK OUT SOCIAL COLLAB:https://hustleandglow.com/

In this podcast, I go into why I got into social media all those years ago. My journey in digital marketing with a Hollywood skincare clinic and dealing with an irate celebrity client. More on this on the Hustle and Glow podcast. ... ... ...DOES THIS EPISODE NEED MORE EXPLANATION?Awesome I am here to help! Click here and book your free social media audit or consultation. FIND ME US ON SOCIAL MEDIA:Francesca on InstagramSocial Global Grind on InstagramSocial Global Grind on TikTokFrancesca on LinkedInSocial Global Grind on Pinterest HUSTLE AND GLOW COMMUNITY and MEETUP GROUP:https://www.meetup.com/Auckland-Hustle-and-Glow/CHECK OUT SOCIAL COLLAB:https://hustleandglow.com/--------------------------------------

When it comes to social media and exposure for your brand, is there a performance gap? Let's dig in a little deeper. Let's start with these basic four: Are you everywhere? Is that Instagram post also on LinkedIn? Are you using SEO social merging methods? Are you consistent? Do you show up at least 2-3x per week? Are you engaging in educated social media help for more than four months? Let's get into it. ... ... ...BLOG POSThttps://www.socialglobalgrind.com/performance-gapDOES THIS EPISODE NEED MORE EXPLANATION?Awesome I am here to help! Click here and book your free social media audit or consultation. FIND ME US ON SOCIAL MEDIA:Francesca on InstagramSocial Global Grind on InstagramSocial Global Grind on TikTokFrancesca on LinkedInSocial Global Grind on Pinterest HUSTLE AND GLOW COMMUNITY and MEETUP GROUP:https://www.meetup.com/Auckland-Hustle-and-Glow/CHECK OUT SOCIAL COLLAB:https://hustleandglow.com/

In this episode, we talk about how you can get noticed quickly with TikTok and how we as a society need to find you faster than ever before. Simple tips that make you accessible in your community or globally and the next best steps to achieve this. ... ... ...DOES THIS EPISODE NEED MORE EXPLANATION?Awesome I am here to help! Click here and book your free social media audit or consultation. Resource links for Wellness Practitioners in this episode:What Wellness Practitioners need to know about online marketing:https://www.socialglobalgrind.com/what-wellness-practitioners-need-to-know-about-online-marketingEp 54 Social Media Systems for Wellness PractitionersiTuneshttps://podcasts.apple.com/nz/podcast/ep-54-social-media-systems-for-wellness-practitioners/id825376273?i=1000553398228Spotifyhttps://open.spotify.com/episode/4W0C85UudJrC4sPqx4Ko3b?si=N6PE-azLT6icXijrF88NwQVOTE:American females need to vote more than ever before. Find out if you are registered to vote here. Here's a link:https://www.rockthevote.org/how-to-vote/am-i-registered-to-vote/?source=rtv.org-footerFor ex-pats (just like me!) Click below to register as an Overseas Voter:https://www.overseasvotefoundation.org/vote/home.htm?source=rockthevoteFind your elected officials in your state:https://www.rockthevote.org/get-involved/contact-your-elected-officials/Lastly, find out how you can get involved for safe health care for women: https://www.plannedparenthoodaction.org/local/get-involved-locallyFIND ME US ON SOCIAL MEDIA:Francesca on InstagramSocial Global Grind on InstagramSocial Global Grind on TikTokFrancesca on LinkedInSocial Global Grind on Pinterest HUSTLE AND GLOW COMMUNITY and MEETUP GROUP:https://www.meetup.com/Auckland-Hustle-and-Glow/CHECK OUT SOCIAL COLLAB:https://hustleandglow.com/