AM/PM Podcast

Are your Amazon images answering the wrong questions? Explore an AI listing makeover and how a second brain could connect your tools, remember your workflows, and change how your team works.   Professional product photos can look impressive while leaving shoppers’ biggest questions unanswered. In the first installment of Ecom Eats, Bradley Sutton combines food and ecommerce with two conversations about putting AI to work. From falafel and hummus in Bratislava to French pastries at a castle near Paris, this episode explores how sellers can improve their Amazon listing content and build AI workflows around their business knowledge.   First, Corina Haro of Salto Innovation explains why effective listing creative starts with understanding the customer. Drawing on experience working with more than 500 brands, she highlights common mistakes such as leading with specifications, using generic images, and presenting content without a clear sequence. Reviews and Reddit discussions help reveal the objections shoppers need answered before buying. Using an educational workbook listing as an example, she demonstrates how her StorySell system turns product information and customer insights into a creative plan, then supplies prompts for generating images in ChatGPT. Each proposed image serves a specific purpose, while A+ Content expands the story beyond the gallery.   Corina also explains why testing images in isolation can overlook how customers actually shop. A design that wins a direct comparison may attract less attention when surrounded by competing products in Amazon search results. She recommends evaluating creative within that competitive context and using customer feedback to guide decisions. Helium 10 supports her agency’s process through keyword research, search query performance analysis, competitor comparisons, and review sentiment insights. Bradley plans to share the proposed redesign with the brand, with potential implementation and a results update to follow.   The second conversation features Baldwin Thai of Signalytics, who discusses moving from individual AI tasks to connected business workflows. He describes using a “second brain” to store company procedures and knowledge that different AI agents can reference. His agency has shifted employees into new responsibilities as AI handles more listing optimization work, with human oversight checking quality. Baldwin also explores connecting multiple models to shared tools and information, helping work continue across platforms. His practical starting point is to consolidate useful AI conversations into that knowledge base each day. For sellers looking to apply these ideas, start with one repeatable process, document how it should work, and build from there. In episode 570 of the AM/PM Podcast, Bradley, Corina, and Baldwin discuss: 00:00 - Introduction To Ecom Eats 03:34 - Corina Haro’s Amazon Creative Background 04:38 - Common Amazon Listing Mistakes 05:46 - Finding Customer Questions And Objections 08:04 - Auditing An Existing Workbook Listing 10:55 - Planning An AI Listing Makeover 15:28 - Testing Images Against The Competition 17:50 - Helium 10’s Role In Listing Research 19:59 - Meeting Baldwin Thai Near Paris 24:43 - Building AI Workflows And Expanding Team Capacity 30:55 - Creating A Second Brain For Your Business 34:30 - Connecting AI Tools And Consolidating Memory

Breaking: Amazon announces 2027 FBA fee increases. Plus, easier variation management, and TikTok Shop AI listing fixes in this episode of the Weekly Buzz.   We’re back with another episode of the Weekly Buzz with Helium 10’s Sr. Strategic Partnership Manager, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.   Ungroup Variations in Just a Couple Clicks https://sellercentral.amazon.com/amazonsell/manage-products Amazon’s new Shop Direct Merchant Workspace makes it even easier for stores across the web to have their products discovered by customers on Alexa for Shopping and Amazon https://www.aboutamazon.com/news/retail/amazon-shop-direct-merchant-workspace Amazon has announced its 2027 fee changes, with higher FBA fulfillment costs that could put more pressure on seller margins. Bradley breaks down the increases across product price points and sizes, plus changes to low-price FBA eligibility, low-inventory fees, storage charges, remote fulfillment, and promotions. There are also some potential savings, including flat or lower storage fees for inventory that turns within six months and an inbound processing discount for single-SKU pallets through AWD. Check the updated fee tables and your account’s estimated impact to see what these changes mean for your products. https://sellercentral.amazon.com/help/hub/reference/external/G201411300 TikTok Shop AI estimates extra orders per listing fix ahead of Black Friday https://ppc.land/tiktok-shop-ai-estimates-extra-orders-per-listing-fix-ahead-of-black-friday/   Amazon Seller Central News: Temporary peak season extensions for international FBA shipments https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHQVNBN1VERzk5R1ZWUk4z     (Timestamps) -  In episode 569 of the AM/PM Podcast and Weekly Buzz, Shivali and Bradley discuss: 00:00 - Introduction 00:41 - Ungroup Variations in Just a Couple Clicks 01:25 - Amazon's Shop Direct Merchant Workspace launches 03:41 - 2027 Amazon Fees Update 15:07 - New Campaign Tags, AI File Exports, & Deal Event Recaps 23:02 - Meet Bradley In-Person 24:50 - Can you double sales with TikTok's AI? 30:20 - Find Competitor Keywords Automatically With Keyword Harvesting 35:07 - Stuck FBA Inventory Just Got a Lifeline

Is your Amazon storefront costing you sales? See how AI tools, shopper personalization, and smarter design turn overlooked traffic into more orders without rebuilding the store from scratch. Your Amazon storefront could be getting visitors, and losing sales, without you realizing it. While many sellers spend hours optimizing their product listings, their storefront stays untouched, showing the same products and messaging to everyone. In this episode of the AM/PM Podcast, Bradley Sutton welcomes Daniela Bolzmann, founder of Mindful Goods, to explain how Amazon’s AI storefront tools can help brand-registered sellers create more relevant shopping experiences. Having worked with more than 850 brands, Daniela shares practical ways to turn an overlooked Amazon storefront into a stronger sales destination. The strategy starts with recognizing that first-time visitors, shoppers considering a purchase, and repeat customers need different experiences. New shoppers may need product education and reasons to trust the brand, while returning customers might be ready for multipacks, bundles, or complementary products. Daniela demonstrates how sellers can adapt an existing storefront for these audiences without designing every version from scratch. By combining Amazon’s personalization insights with Helium 10 research and Claude, sellers can use performance data to plan layouts, prioritize products, and develop audience-specific wireframes. She also explains why sellers need to review AI recommendations carefully, particularly when the suggested changes conflict with actual sales data.   Daniela brings the strategy to life through A Better Treat, a pet brand whose storefront was generating approximately $12,000 per month without advertising directed to the store. Following a redesign and audience personalization, she reports that new-to-brand visits roughly doubled, orders approximately tripled, and conversion increased from 8.7% to 12%. The results also revealed opportunities for further testing, including improving average order value in an underperforming cohort. Throughout the discussion, Daniela emphasizes giving each section a clear purpose, placing compelling content near the top, and combining custom visuals with Amazon’s familiar product grids to help shoppers understand the products and purchase easily. During live storefront reviews, Bradley and Daniela identify common mistakes, including unclear branding, buried bestsellers, excessive text, and featured products that are out of stock. They discuss when a single-product brand should build a storefront, how background videos can demonstrate products, and why the Amazon experience should match the expectations created by TikTok content and other marketing channels. Daniela also addresses AI-generated imagery, explaining that customer perception matters even when an image is real. Her team uses PickFu to evaluate creative concepts before moving promising listing assets into Amazon’s Manage Your Experiments, helping replace guesswork with evidence. The opportunity starts with making better use of the storefront and traffic you already have. Understand who is visiting, identify what each audience needs, and test changes that make the path to purchase clearer. For the prompts and workflow discussed in this episode, visit designproof.substack.com, or connect with Daniela’s team at mindfulgoods.co. Give your Amazon storefront the same attention you give your listings and start measuring what those improvements can do. In episode 568 of the AM/PM Podcast, Bradley and Daniela discuss: 00:00 - Amazon’s Overlooked AI Storefront Opportunity 04:26 - Meet Daniela Bolzmann of Mindful Goods 11:35 - AI Insights and Shopper Personalization Tools 15:05 - Why the First Five Storefront Sections Matter 21:19 - Building Three Different Shopper Experiences 26:36 - A Better Treat’s Results and Next Tests 32:59 - Creating a Consistent Brand Experience 37:38 - Should Single-Product Brands Build a Storefront? 40:24 - Better Headers, Product Placement, and Buying Options 43:12 - AI Images vs. Photography: What Builds Trust? 46:18 - Live Storefront Reviews and Video Strategies 53:51 - PickFu Testing and Validating Creative Changes

Enrollment in an FBA program that could save you thousands in FBA fees has been extended. Walmart has announced the dates for its Black Friday deals. These stories and more on today's Weekly Buzz. We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.   Amazon Seller Central News: Enroll in New Selection Program 2026 by March 31 https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHUjNWWkY1R1lLMkdEM1VB Helium 10 New Feature Alerts: Helium 10’s latest updates include scheduled tasks in the AI Agent to automate recurring reports, plus Deal Event Pulse in Profits, featuring event preparation checklists, a profitability calculator, and a Live War Room for tracking sales during major shopping events. TikTok Shop research now offers 90-day, 180-day, and custom date filters to analyze historical sales and top-performing influencers. Helium 10 also added 11 TikTok Shop MCP tools, including capabilities to view, edit, and delete cost-of-goods entries and manage indirect expenses through AI. Walmart debuts longer Black Friday, Cyber Monday sales events https://www.retaildive.com/news/walmart-longer-black-friday-cyber-monday-sales-events/872747/   Amazon introduces returnless refunds in Europe https://ecommercenews.eu/amazon-introduces-returnless-refunds-in-europe/ Could your keywords or listing content put your Amazon account at risk? Join Or Smamosh for a live Amazon compliance webinar covering suspension risks, prevention, and your questions next week Tuesday, Nov 3rd 9am PST. Register now at https://streamyard.com/watch/xYN5tYNsfaNb In episode 567 of the AM/PM Podcast and Weekly Buzz, Bradley talks about: 00:00 - Introduction 00:57 - Get Free FBA Storage From Amazon! 02:33 - Schedule Automated Tasks with an AI Agent 04:24 - Walmart Black Friday Days Announced 05:46 - New Deal Days Tool + TikTok Shop Influencer Research Update & More 11:31 - Returnless Refunds Go Live for Amazon EU 13:03 - Check Customer Life Time Value And More 15:38 - Next Week’s Free Webinar - Amazon Compliance

What could AI take off your plate? See the launch of a free AI Bootcamp for ecommerce sellers, plus 3 free Claude skills given away on this episode. Helium 10’s free AI Bootcamp is here to help ecommerce sellers turn AI ideas into practical business workflows. In this episode of the AM/PM Podcast, Bradley Sutton joins Leo Sgovio and Jo Lambadjieva to introduce the course, with lessons for everyone from first-time users to sellers already building automations. Topics range from understanding AI hallucinations to connecting tools, generating images, and streamlining operations. You don’t need a Helium 10 account to benefit from the broader training. Start watching at http://h10.me/aibootcamp and follow the playlist as new lessons are released. To give viewers a taste of what they can learn, the presenters share 3 free Claude skills. Bradley’s Mature Listing Audit Skill investigates declining Amazon sales by bringing together sales trends, traffic, conversion rates, keyword rankings, competitor insights, and advertising performance through the Helium 10 MCP. In his demonstration, conversion improved while traffic dropped sharply, revealing why sellers should investigate the data before assuming their listing needs a rewrite. The report also identifies lost keywords and potential recovery opportunities, completing in less than 10 minutes according to Bradley. Leo’s PageSpeed Surgeon Skill tackles another business challenge: a slow website. Using a Google PageSpeed Insights report, it helps identify performance issues and recommend improvements while accounting for essential functions such as analytics, tracking pixels, and signup forms. Leo shares how his optimization work helped raise his website’s performance score from the low 40s to 98 and reduce loading time to less than a second. His demonstration shows how AI can help translate a technical report into practical next steps. Jo’s SOP Extraction Skill rounds out the session by helping sellers document how work actually gets done. Guided questions draw out the steps, decisions, and exceptions behind a task, making it easier to identify what can be automated and where human judgment remains essential. Together, these examples bring the bootcamp’s purpose to life: helping sellers apply AI to specific problems they face every day. Visit http://h10.me/aibootcamp, start with a lesson that addresses your biggest bottleneck, and put what you learn to work. In episode 566 of the AM/PM Podcast, Bradley, Leo, and Jo discuss: 00:00 - Introduction 08:20 - Inside the Free AI Bootcamp for Amazon Sellers 10:51 - AI Accuracy, Processes, and Automation Costs 13:04 - How to Access the Free AI Bootcamp 14:43 - Bradley’s Mature Listing Audit Skill 17:05 - Finding Lost Traffic and Keyword Opportunities 22:18 - Personal AI Agents for Everyday Tasks 25:29 - Website Speed and AI Search Visibility 32:10 - How to Use PageSpeed Surgeon Skill 36:25 - Jo’s SOP Extraction Skill 39:17 - Setting Up Your Process Extraction Project 42:16 - Free Skill Downloads and Future Lessons