AM/PM Podcast

What if you could test a product idea before buying inventory? Learn new launch tools, AI-powered storefronts, and an overlooked ad mistake that could be costing you sales. What does it take to give a new Amazon product a better chance of succeeding? Recorded at Amazon Accelerate, Bradley Sutton speaks with Ami Pandya from Amazon’s New Product Success team about two decisions sellers often underestimate: validating demand before buying inventory and building momentum after launch. Ami explains why confidence in an idea is no substitute for customer data, and why the first 90 days call for active attention to traffic, reviews, and early sales signals. Ami walks through updates to Product Opportunity Explorer, including insights into unmet demand and Validate Your Product Idea. Sellers can enter a proposed product’s price and features, compare it with leading products, examine customer feedback, and refine the concept before manufacturing. She also discusses an announced AI-powered launch playbook designed to recommend actions for each product, plus FBA New Selection Program incentives that may help eligible sellers manage launch costs. Bradley then sits down with Angie Mosqueda, who runs the Amazon business for Stardust Spill Products. Angie shares how newer Brand Store tools could help her show business buyers multipacks while giving first-time shoppers more introductory content. When she checked her Store analytics, she found another opportunity: her advertising was not sending Sponsored Brands traffic directly to the storefront. After bringing advertising in-house, Angie had to sort through hundreds of campaigns left by previous agencies. She now uses AI with her Amazon and Helium 10 accounts to review performance, research keywords, adjust bids, and identify wasted spend. Her experience offers a practical reminder: a strong product launch is only the beginning. Keep checking what shoppers see, where your ads take them, and what the numbers say to do next. In episode 562 of the AM/PM Podcast, Bradley, Ami, and Angie discuss: 00:00 - Introduction 02:27 - Ami Introduces Amazon’s New Product Success Team 05:10 - Product Market Fit and the First 90 Days 08:15 - Finding Unmet Demand With Product Opportunity Explorer 11:51 - Validate Your Product Idea Before Manufacturing 14:11 - Building a Product-Specific Launch Plan 17:04 - FBA New Selection Program Incentives 20:04 - Amazon’s Vision for an AI-Powered Launch Assistant 23:06 - Angie’s Amazon Business and Advertising Journey 24:53 - Customizing Brand Stores for Different Shoppers 31:56 - Bringing Advertising In-House 34:40 - Using AI to Find Wasted Ad Spend

TikTok AI-powered updates, Meta protocols for agentic commerce, and new ways to find and launch products on Amazon. These and more on today's Weekly Buzz episode!   We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Manager and Strategy, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.   TikTok Unveils AI-Powered Updates for Advertisers: Driving Discovery, Action, and Measurable Business Outcomes https://newsroom.tiktok.com/tiktok-unveils-ai-powered-updates-for-advertisers-driving-discovery-action-and-measurable-business-outcomes?lang=en Meta discusses protocols for agentic commerce https://www.socialmediatoday.com/news/meta-discusses-protocols-for-agentic-commerce/832446/ Amazon Seller Central: Launch new products with confidence https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHUURBVkEzUkJITDVZS1FV Walmart Opens Door To Retail Ad Dollars For Podcasts And Streaming Audio. https://www.podcastnewsdaily.com/news/walmart-opens-door-to-retail-ad-dollars-for-podcasts-and-streaming-audio/article_99cd7a67-24a9-43a6-9b4c-83f3debf129d.html In episode 561 of the AM/PM Podcast and Weekly Buzz, Carrie covers: 00:00 - Introduction 00:40 - New TikTok Shop AI Updates 04:31 - Meta Creates Protocols for Agentic Commerce 06:13 - New Helium 10 Tools for Agent, MCP, & Mobile App 11:03 - Launch New Products on Amazon 13:28 - Automate Your TikTok Shop Ads 15:55 - Walmart is Teaming with Spotify

Could an AI influencer send shoppers to your Amazon products? Discover how videos made for under $1 can drive organic traffic, build an audience, and help grow without paying to boost posts.   What if the person introducing shoppers to your products never existed in real life? In this episode of the AM/PM Podcast, Bradley Sutton welcomes e-commerce marketer Hurricane Liz Herrera for a hands-on workshop exploring how AI-generated influencers can attract attention and send organic traffic to Amazon listings. Liz shares examples of brands generating substantial sales with little or no sponsored advertising activity in the data she presents, raising an intriguing question: How much of your competitors’ success could be starting outside Amazon?   Liz takes viewers inside her content creation process, from researching successful Instagram videos to building an AI character and generating individual scenes in Google Flow. She demonstrates how AI assistants can break a script into short segments, suggest an avatar based on a product’s target customer, and prepare images for animation. Using the credit costs discussed during the workshop, she estimates that a six-scene video can cost around $0.90 to generate. The demonstration also reveals why detailed prompts, consistent character references, and a final human review matter when turning AI output into usable content.   Creating the video is only part of the strategy. Liz explains how she distributes content through separate influencer accounts on Instagram and Facebook, using calls to action that encourage viewers to comment and receive a product link. She also shares an example of an account that continued attracting followers and sales after posting stopped. Bradley and Liz discuss how recommendation feeds can introduce videos to people who have never followed the creator, allowing newer accounts to reach potential customers. Their focus remains on content that motivates action, with appropriate disclosures and messaging that fits the brand.   For sellers ready to expand production, Liz shares how automation connects script selection, image generation, rendering, and editing while preserving a final human quality check. She also discusses her Paris workshop and the work involved in maintaining these systems as tools evolve. Watch the YouTube version to follow the visual demonstration, then consider where this approach could fit your business. Start with one clear product story, create something worth watching, and use what you learn to build another path for shoppers to discover your brand. In episode 560 of the AM/PM Podcast, Bradley and Liz discuss: 00:00 - Introduction 07:46 - Brand Examples And External Traffic 16:02 - Meet The AI Influencers 18:12 - Finding Scripts And Researching Content 23:53 - Creating AI Video Scenes In Google Flow 32:28 - Turning Viewer Comments Into Product Traffic 35:08 - Automating AI Video Production 42:37 - AI Disclosures And Brand Trust 44:41 - Breaking Down Video Creation Costs 46:08 - Distributing Videos On Instagram And Facebook

10 new announcements fresh from Amazon unBoxed 2026, plus 20 new Helium 10 features this week. These and more on today's Weekly Buzz episode! We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.   One of the biggest announcements from Day 1 of Amazon UnBoxed was that the event will return to New York next year. The news received the most enthusiastic spontaneous applause of the day, although official dates have not yet been announced. Amazon Ads: Accelerate authentic reviews with Review Requests https://advertising.amazon.com/resources/whats-new/get-product-reviews-faster-with-review-requests Helium 10 Adds 50 New Tools to Its ChatGPT Plugin Diamond members can now access expanded Walmart and TikTok Shop research, Market Tracker 360, Ads insights, Review Insights, Listing Builder, Keyword Tracker, Alerts, and more—all directly inside ChatGPT at no additional cost. Amazon Ads: Get more done across advertising through conversation in Amazon Ads Agent https://advertising.amazon.com/resources/whats-new/conversational-experience-amazon-ads-agent Amazon Ads: Analytics through conversational experience in Amazon Ads https://advertising.amazon.com/en-us/resources/whats-new/analytics/ Helium 10 Launches a Live War Room for Major Shopping Events Currently available to Elite members, the new tool acts as a command center for tracking sales pace, orders, ad performance, ACOS, campaign budgets, and customer locations during events like Prime Day and Black Friday. Sellers can set targets beforehand, monitor results in near real time, and receive an AI-powered performance report afterward. Helium 10 also introduced several Profits updates, including a change log, Subscribe & Save reporting, improved VAT support for EU sellers, and TikTok Shop GMV Max Live ad spend tracking.   Reach new audiences using DVA+, bringing the power of programmatic advertising to everyone. https://advertising.amazon.com/resources/whats-new/dva-plus-display-video-audio-campaigns Helium 10 Adds 9+ New Tools and Features to Its Claude MCP Sellers can now check Amazon account health, review B2B offer changes, analyze Google Trends, and manage Keyword Tracker data directly through the MCP. Other updates include Amazon influencer research, saved keyword and product list management, plus detailed TikTok Shop sales and GMV history.   Amazon and Helium 10 Introduce Smarter Advertising Tools Amazon’s new Full-Funnel Campaigns use AI to coordinate sponsored ads, display, video, and streaming TV under one budget and optimization engine. Helium 10 Ads also added MCP-powered dayparting analysis, helping sellers identify their most and least profitable hours and build campaign-specific bidding schedules. Additional UnBoxed announcements included Sponsored Services, Amazon Ads MCP Lite, an AMC SQL Generator, and more granular Amazon Marketing Stream data. Together, these updates give advertisers more automation, deeper insights, and greater control over every stage of their campaigns.   In episode 559 of the AM/PM Podcast and Weekly Buzz, Bradley covers: 00:00 - Introduction 01:38 - unBoxed 2027 in NY 02:20 - Sponsored Review Requests 04:46 - ChatGPT MCP Updates 07:00 - Amazon Ads Agent 10:25 - Live Key Shopping Date War Room 15:18 - New Amazon Advertising Tool: DVA+ 16:22 - 9 New MCP Tools 20:35 - Amazon Full Funnel Campaigns 22:35 - Amazon Ads Dayparting MCP Feature 25:50 - More Amazon Unboxed Announcements

Live from Amazon Accelerate 2026, discover the biggest AI, logistics, lending, compliance, and product research updates set to transform how Amazon sellers operate and grow. Amazon Accelerate 2026 delivered a wave of announcements that could reshape how sellers build and manage their businesses. One of the biggest developments is Amazon’s collaboration with Anthropic, which could bring Seller Assistant’s intelligence, recommendations, and ability to take approved actions into Claude. Helium 10’s Bradley Sutton and Andrea Marquez of Amazon’s This is Small Business podcast explore how sellers may soon combine Amazon business information with tools such as Claude and Helium 10 MCP to research opportunities, analyze performance, and streamline everyday operations. The episode examines Amazon’s growing role across the entire supply chain. Amazon Global Logistics can now deliver inventory from a factory to a seller’s warehouse or 3PL, while Multi-Channel Fulfillment can provide faster Prime-style delivery for orders placed through platforms such as TikTok Shop. Sellers may also gain access to expanded financing, more flexible supply chain services, and greater protection against immediate listing suspensions. Bradley and Andrea also discuss how conversational shopping with Alexa for Shopping could help customers discover products without knowing the correct keywords. On the seller side, new product-validation tools can provide valuable category insights before a product launches. Personalized Brand Stores will also allow businesses to create different experiences for first-time visitors and returning customers, making branding and customer relationships even more important. The episode concludes with interviews about Amazon’s Seller Partner Plugin and updated returns programs, including Restore to New and customized grading. Together, these developments point toward a more connected selling ecosystem—but technology alone will not determine who succeeds. Sellers who combine these tools with strong products, authentic branding, customer understanding, and consistent execution will be best positioned to grow. In episode 558 of the AM/PM Podcast, Bradley and Andrea discuss: 00:00 - Introduction 03:49 - Amazon AI & The Anthropic Collaboration  07:53 - Expanding Globally With Amazon Logistics 10:47 - New Protection Against Immediate Suspensions 13:27 - Expanded Amazon Lending Options 15:06 - Prime Delivery For Multichannel Orders 18:25 - Amazon Supply Chain Services 19:40 - Product Discovery Through Alexa 26:02 - Competitive Research And Product Validation 29:03 - Personalized Amazon Brand Stores 32:55 - The New Seller Partner Plugin 33:43 - Recovering More Value From Returns