The Rental Journal Podcast

Recorded by Michael Larsen, this episode features Linda Carter-Watts, Business Manager and Co Owner of Advanced Tent Technology, and one of the most respected and influential figures in the Australian event hire industry.From her early days working alongside the Canadian Formula One Grand Prix in Montreal to building a life and business in Australia, Linda’s journey is one of courage, adaptability and relentless hard work. Together with her husband Jamie, known to many as Fox, she helped evolve Advanced Tent Technology from traditional tenting into one of Australia’s leading modular flooring and turf protection specialists, servicing iconic events including Adelaide Oval concerts, LIV Golf Adelaide and the Adelaide 500.With more than 30 years of involvement in the Hire and Rental Industry Association, Linda has served as State President, Vice President, Events Chair and long time judge of the Australian Event Hire Company of the Year Award. She became the inaugural recipient of the Women in Hire Award, a moment that recognised decades of leadership, mentorship and contribution to the industry.In this episode we explore:• The leap from Formula One to building a business in Australia • Growing Advanced Tent Technology into a national flooring specialist • Innovation in modular flooring, turf protection and commercial cleaning • Judging excellence in the Event Hire Company of the Year Award • The evolution of women in the hire industry • Navigating COVID, labour shortages and industry change • The power of community, mentorship and long term relationshipsLinda shares honest reflections on resilience, partnership, perseverance and what it truly means to serve both clients and community. With warmth, humility and a calm strength that has shaped generations of rental professionals, this conversation is a powerful reminder that legacy is built through people, contribution and consistency.This podcast episode was sponsored by Latner Software.Have you been searching for a modern equipment rental software that is web based, helps streamline your processes and aids decision making with in-built reporting?Learn about Latner Softwarehttps://www.latnersoftware.com/latner-demo

Recorded by Michael Larsen, this episode features Jeff Crotto, President of All About Events, whose journey from a 10 by 10 storage unit in Jacksonville, Florida to a 32,000 square foot operation with 45 team members is nothing short of remarkable.Jeff shares how a deep commitment to customer service, people first leadership, and a willingness to say yes to opportunity shaped both his business and his career. From scaling through adversity including navigating the challenges of COVID to building a culture of service excellence that sets All About Events apart in the Florida market, Jeff reflects on the lessons learned, the risks taken, and the mindset shifts required to grow sustainably.As current Chairman of the American Rental Association, Jeff also dives into his leadership journey within the association, from saying yes to his first volunteer role to helping lead major national decisions and mentoring the next generation of rental leaders. He shares how involvement in the ARA transformed not only his business but his life, creating lifelong friendships and opening doors that would never have existed otherwise.In this episode we explore:• The early days of entrepreneurship and taking the leap into business ownership • Building a strong internal culture with a zero bad apple policy • Why customer service remains the ultimate competitive advantage • Navigating hurricanes in Florida and managing capital intensive growth • Raising the bar in the wedding and corporate event market • How rising expectations and social media continue to shape the future of event rentals • The lessons Jeff would tell his 2010 self including buy nice or buy twiceWith humour, humility, and insight, Jeff offers an honest look at leadership, resilience, and what it truly means to build a business around people.This podcast episode was sponsored by Latner Software.Have you been searching for a modern equipment rental software that is web based, helps streamline your processes and aids decision making with in-built reporting?Learn about Latner Softwarehttps://www.latnersoftware.com/latner-demo

In this episode, Michael Larsen sits down with Nathan Turner from Onsite Rental Group, whose career journey defies convention. From growing up in Papua New Guinea and working as a chef, television host, and security professional, to navigating landslides, remote communities, and high-pressure environments, Nathan brings a rare depth of lived experience into Australia’s mining and infrastructure sectors.Nathan shares how adaptability, humour, and authenticity have shaped his leadership style and enabled him to support tier-one mining and infrastructure clients across some of Australia’s toughest terrain. We explore the evolving role of equipment rental in major projects and why collaboration between clients, OEMs, and rental partners is critical for the future.Beyond business, the conversation dives deeply into men’s mental health, with Nathan speaking candidly about his advocacy as a Queensland ambassador for the Spoke to a Bloke initiative. He reflects on the power of community, mentorship, and simply starting conversations in industries where mental health has long been overlooked.This podcast episode was sponsored by Latner Software.Have you been searching for a modern equipment rental software that is web based, helps streamline your processes and aids decision making with in-built reporting? Learn about Latner Softwarehttps://www.latnersoftware.com/latner-demo

In this episode of The Rental Journal Podcast, Michael Larsen sits down with Robert Pedersen, President of A Tool Shed Equipment Rental — a fourth-generation, family-run business that’s been serving California’s Bay Area for over 80 years.Founded in 1945, A Tool Shed began as an Army surplus store called White Elephant Sales selling whatever they could pull from military storage containers. While most items sold, they couldn’t move the generators. So, they made a bold decision: instead of selling them, they’d start renting them. This innovative move set the foundation for the company to become a pioneer in the equipment rental industry.Robert shares insights on growing the business to eight locations, the lessons learned over decades of change, and his experience as the 63rd President of the American Rental Association. He also discusses the future of rental and how his company has adapted to an evolving market.This episode was recorded at the 2025 ARA Show in Las Vegas.

In this episode recorded at the 2025 ARA Show in Las Vegas, host Michael Larsen sits down with Avery Dubose of Rental Guys Inc, a proud third-generation equipment rental business with deep roots in Northern California and Nevada.Avery shares the inspiring journey of Rental Guys, which has been family-owned and operated since 1959, and now spans 14 locations across the region. With a focus on local service, integrity, and long-term growth, Rental Guys has steadily climbed the ranks to become the 87th largest equipment rental business in the United States, as listed in the 2024 RER 100.

In this episode, we’re joined by Tim Doling, Director of Global Markets at POWR2, a global leader in clean energy storage solutions. Tim brings deep industry experience and a passion for sustainable innovation to the conversation, offering insights into how POWR2 is transforming the way the construction and rental industries approach power generation.POWR2 specializes in hybrid energy systems, particularly their flagship product—the Hybrid Power Unit which integrates battery storage with traditional generators to dramatically cut fuel usage, reduce emissions, and lower noise on job sites. Tim walks us through how these solutions not only align with global sustainability goals but also make strong commercial sense for equipment rental businesses looking to improve efficiency and meet ESG targets.This episode was recorded by Michael Larsen at the 2025 ARA Show in Las Vegas.Listen to the Leading the Charge podcast by Powr2https://powr2.com/leading-the-charge/

Tony Conant is the American Rental Association Chief Executive Officer. The American Rental Association (ARA) is the largest international trade association for owners of equipment and event rental operations and manufacturers and suppliers of rental equipment. As rental continues to evolve, ARA employees and members are working together to build a strong future for our industry.Michael Larsen caught up with Tony Conant while at the ARA Show in Las Vegas.The ARA Show is the world’s largest equipment and event rental trade show. Hosted by the American Rental Association (ARA) since 1956, this can’t-miss trade show includes networking events, education, and a trade show featuring hundreds of exhibitors.Learn more about the upcoming The ARA Show 2026 in Orlandohttps://arashow.org/

Tyler Carroll of United Rentals (previously Shore Hire) was awarded the Young Professional of the Year 2024 by the Hire & Rental Industry Association, and was recently completing his exchange program in the U.S with United Rentals.Michael Larsen caught up with Tyler at the ARA Show in the Las Vegas and chatted about his experiences in the HRIA's Young Professional Program, attending the United Rentals Supplier Show and reflected on Shore Hire winning Hire Company of the Year at the HIRE24 convention.This podcast episode was sponsored by Latner Software.Have you been searching for a modern equipment rental software that is web based, helps streamline your processes and aids decision making with in-built reporting? Watch a personalised demo of Latner Software in the link below:https://play.goconsensus.com/ue0152739

Anthony Durante comes from a family deeply rooted in the equipment rental industry, dating back to 1969. In 2009, he co-founded Durante Rentals alongside John Durante and Christopher Jones. From humble beginnings, the company expanded to 10 locations across the New York Tri-state area and earned a spot on the Inc. 5000 list of America’s fastest-growing companies for seven consecutive years—an accomplishment achieved by only a select few.In June 2024, Durante Rentals was acquired by Herc Rentals, marking a new chapter in its journey.At the 2025 ARA Show in Las Vegas, Michael Larsen catches up with Anthony Durante to reflect on the legacy of Durante Rentals and hear what exciting ventures Anthony is pursuing next.This podcast episode was sponsored by Latner Software.Have you been searching for a modern equipment rental software that is web based, helps streamline your processes and aids decision making with in-built reporting? Watch a personalised demo of Latner Software in the link below:https://play.goconsensus.com/ue0152739

Michael Larsen caught up with Tony Tye & Erin Blair at the ARA Show in Las Vegas to talk about how AI can help equipment rental businesses with their route planning, driver allocation, and reduce the spend on third party transport contractors. They dive into how InTempo & Wise Systems have partnered up to bring the latest logistics innovation to the equipment rental industry.Learn more about InTempo & Wisehttps://www.intemposoftware.com/blog/intempo-partnership-wise-systems-rental-industrys-first-connected-transport-solution

Elliott Vigil has over 22 years experience in the equipment rental industry previously working in various sales roles at the likes of United Rentals & Ahern Rentals. Today Elliot is a sales coach to the construction & equipment rental industry, a key note speaker & co-host of the ARA's podcast ShopTalk.Michael Larsen sits down with Elliott Vigil at 2025 ARA Show in Las Vegas.Interested in Elliot coaching your sales staff?https://elliottvigil.com/This podcast episode was sponsored by Latner Software.Have you been searching for a modern equipment rental software that is web based, helps streamline your processes and aids decision making with in-built reporting? Watch a personalised demo of Latner Software in the link below:https://play.goconsensus.com/ue0152739

Tony Symons is the General Manager, Commercial at Kennards Hire with responsibility for the Major Projects Business and dotted line responsibility of the Kennards Hire business development teams. Tony Symons started in the equipment hire industry in 1993 with Crommelins Hire & Machinery in Western Australia. In 2001 Tony joined Kennards Hire during their early expansion into Western Australia, joining as a Business Development Manager and eventually working his way up to the General Manager for Western Australia & Northern Territory.Working in the equipment hire industry for the past 31 years, Tony is now planning his requirement from Kennards Hire in mid 2025 and moving back to Western Australia.This podcast episode was sponsored by Latner Software.Have you been searching for a modern equipment rental software that is web based, helps streamline your processes and aids decision making with in-built reporting? Watch a personalised demo of Latner Software in the link below:https://play.goconsensus.com/ue0152739

Tony Crane was awarded the HRIA Life Member award at the HIRE24 convention in Brisbane, an award that hasn’t been presented since 2018.Tony has worked in the equipment rental industry for the past 40 years, working at companies such as BOC & Flexihire. During that time, Tony also served as the QLD State President of the HRIA.Tony has also assisted in judging the Hire Company of the Year awards in the past and is a long-term mentor in the industry, informally and formally, as part of the HRIA’s development programs.This podcast episode was sponsored by Latner Software.Have you been searching for a modern equipment rental software that is web based, helps streamline your processes and aids decision making with in-built reporting? Watch a personalised demo of Latner Software in the link below:https://play.goconsensus.com/ue0152739

Tim Helfers in the Managing Director at Globe Power. Globe Power is a long time provider of reliable generator and lighting solutions. Globe Power has recognized the global need to shift towards renewable energy sources as an important market evolution and environmental necessity.Designed and engineered by an Australian team, all Globe products are tried and tested in the most challenging conditions and remote locations – from the Middle East, to China, to the Australian outback and has undertaken work in Dubai, Saudi Arabia, USA, New Zealand, Fiji, Indonesia, Singapore, Hong Kong, Africa, India, Australia and Pakistan.This podcast episode was sponsored by Latner Software.Have you been searching for a modern equipment rental software that is web based, helps streamline your processes and aids decision making with in-built reporting? Watch a personalised demo of Latner Software in the link below:https://play.goconsensus.com/ue0152739

Classic Hire is a Western Australian owned and family run business which began operations from just one location in 1993.Since then, they have grown to become one of Western Australia's largest hire companies of small to medium sized equipment with eight throughout Perth.This podcast episode was sponsored by Latner Software.Have you been searching for a modern equipment rental software that is web based, helps streamline your processes and aids decision making with in-built reporting? Watch a personalised demo of Latner Software in the link below:https://play.goconsensus.com/ue0152739

Gab Robinson is the CEO of Harry the Hirer with over 20 years experience in the event hire industry.Harry the Hirer is a national supply company with offices in Melbourne, Sydney, Brisbane & Adelaide with a combined warehouse size of 135,000m².The Harry the Hirer warehouses are home to the latest and best products including, flooring, furniture, Audio Visual, lighting, power and rigging and also contain in house signage and custom fabrication departments.They provide solutions to music festivals, exhibitions & conferences and major events such as the the Australian Grand Prix, Spring Racing Carnival, Commonwealth games & Australian Open.This podcast episode was sponsored by Latner Software.Have you been searching for a modern equipment rental software that is web based, helps streamline your processes and aids decision making with in-built reporting? Watch a personalised demo of Latner Software in the link below:https://play.goconsensus.com/ue0152739

Steve Mau is the President of Brainerd General Rental and the current & 61st President of the American Rental Association. Brainerd General Rental is a general rental store located in Brainerd, Minnesota.Steve previously worked for a Fortune 500 company and was looking to purchase and get involved with a small business in the early 2000s. In 2002 Steve & Maureen Mau acquired Brainerd General Rental, and have since been involved with the equipment rental industry.This podcast episode was recorded at the 2024 ARA Show in New Orleans by Michael Larsen.This podcast episode was sponsored by Latner Software.Have you been searching for a modern equipment rental software that is web based, helps streamline your processes and aids decision making with in-built reporting? Watch a personalised demo of Latner Software in the link below:https://play.goconsensus.com/ue0152739

John Bibbo is a past American Rental Association president and is the President at Event Source, a 40 year old event second generation event rental business based in based across Ohio, Michigan & Pennsylvania.This episode was recorded by Michael Larsen at the ARA Show in New Orleans.This podcast episode was sponsored by Latner Software.Have you been searching for a modern equipment rental software that is web based, helps streamline your processes and aids decision making with in-built reporting? Watch a personalised demo of Latner Software in the link below:https://play.goconsensus.com/ue0152739

David Maxwell is the Managing Director at United Forklift and Access Solutions & Keith Clarke is the General Manager at Haulotte Australia.United Forklift and Access Solutions & Haulotte Australia have had a strong partnership since 2010 and United recently hit a milestone of purchasing the 5000th Haulotte machine.

Every equipment rental business constantly faces a shortage of field and workshop mechanics. Brendan Ross recognized this challenge early in his career and saw an opportunity to offer a valuable service to equipment rental businesses.In 2010, Brendan entered the equipment rental industry as a hire coordinator at Botany Access, where he began his apprenticeship to become a mechanic. After completing his apprenticeship, he gained experience at Ahern Australia and Linde Material Handling. Eventually, he launched his own business, LNB Machinery Services.