The Social Launch

This week, I discuss how to use social media to put yourself out there on social media and put a face to your business. Topics discussed: Writing thoughtful captions and sharing stories. Using video and the stories feature. Leaving thoughtful comments. This podcast is powered by ZenCast.fm

This week, I discuss claiming your Google My Business listing, and paying for Google. Topics discussed: How to claim your Google My Business listing A story about a local business who didn't know they could edit their 'permanantly closed' GMB listing. You don't have to pay for Google! Links mentioned in this episode: www.thesociallaunch.com This podcast is powered by ZenCast.fm

This week, I'm sharing some idea generation tools if you're stuck not knowing what to post on social media, or you need blog post ideas, etc. Links discussed: 50 social media post ideas https://www.socialmediamarketingtipscanada.com/50-creative-social-media-post-ideas/ Promo Republic http://bit.ly/trypromorepublic Quora https://www.quora.com Answer the Public https://answerthepublic.com This podcast is powered by ZenCast.fm

When you’re getting started on Instagram, or you’ve been using it for awhile but you’re a bit confused about the different ways you can share posts, here is a rundown. Today I discuss Instagram posts, Stories, Reels, and IGTV. Topics discussed: Instagram Posts Instagram Stories and Highlights Instagram Reels IGTV Links mentioned in this episode: https://thesociallaunch.thinkific.com/courses/social-media-for-business use code april50 for 50% off Social Media Optimizer course! https://www.socialmediamarketingtipscanada.com/instagram-posts-stories-reels-and-igtv/ https://business.instagram.com/blog/announcing-instagram-reels/ https://jasminestar.lpages.co/instagram-reels-checklist/ If you want more information about using social media for your business, check out the Social Media Optimizer course which walks you through the main platforms including Instagram, and includes helpful videos, tutorials and PDF downloads https://thesociallaunch.thinkific.com/courses/social-media-for-business. I’m in the process of updating this course with new updates and content, so because of that I’m offering a half off code until the end of April 2021, so if you’re reading/ listening in April 2021, go the the link, use code april50 and instead of paying $97, you’ll save almost $50, plus that gets you lifetime access, so everyone I create new course content you will have access. This podcast is powered by ZenCast.fm

This week, I share some quick tips to create a more positive Facebook Newsfeed. Every once in awhile, we might need to change up our content, or who we follow, so I share 3 ways to do that. Links mentioned in this episode: Create a More Positive Facebook Newsfeed blogpost https://www.socialmediamarketingtipscanada.com/create-a-more-positive-facebook-newsfeed/ Video tutorial https://youtu.be/9Fx39y0aHPU How to Choose the Best Social Media Management Tool for Your Business https://www.socialmediamarketingtipscanada.com/best-social-media-management-tool-business/ My favourite content idea platform http://bit.ly/trypromorepublic This podcast is powered by ZenCast.fm

This week, I share some tips for using social media as a networking tool. I share some best practices for selling on social media, and some things not to do on social media. People and Links mentioned in this episode: Jess Dukes https://instagram.com/mrsdukesfitspo Freebirds Mentorship for freelancers http://bit.ly/FreedomMentorship This podcast is powered by ZenCast.fm

This week, I discuss the biggest reason your business needs to have a website, even if you are doing awesome on social media. Topics discussed: Owning your own platform Opportunity on marketing material Being seen on Google Links mentioned in this episode: https://www.instagram.com/thesociallaunch/ http://wix.com This podcast is powered by ZenCast.fm

With Halloween coming up I thought it would be fun to share some ideas for what to post onto social media on specific holidays. Get Halloween specific ideas here https://www.socialmediamarketingtipscanada.com/13-easy-halloween-social-media-marketing-ideas/ Use these discount codes on Promo Republic to save up to $50. Standard (Best for small businesses). Original price $49/month $10 discount coupon - prstandard10 Solo (Best for personal use). Original price - $108/ year $20 discount coupon - prsolo20 Standard (Best for small businesses). Original price - $468/year $50 discount coupon - prannualstandard50 Try Promo Republic for free here http://bit.ly/trypromorepublic

Today we are talking all about IGTV and before you say oh well I don’t need another platform, this is more of an episode about how to repurpose your existing videos and use on instagram, while getting more views on IGTV. IGTV is basically YouTube for Instagram. So if you’re creating videos, you might a well be getting as much use of them as possible and that means using IGTV Quick IGTV FAQ’s Videos must be between 15 seconds and 10 minutes long. Videos must be in MP4 file format. For more techy explanations visit https://help.instagram.com/381435875695118 How to upload videos to IGTV Create an IGTV channel From the Instagram app or IGTV app: Tap the IGTV symbol (TV with line inside) in the top right of Feed, or open the IGTV app. Tap the circle wheel icon Make sure you have the proper sized video- I use Kapwing.com to resize to IGTV so wording fits. (Check out episode 111 for more details on Kapwing and resizing your videos https://the-social-launch.zencast.website/episodes/111) You could also record a vertical video. From IGTV, click on the plus symbol to add a video (aim for 1 minute) Complete title and description important add a preview to your feed! This is so important because your video will show up on your Instagram profile, and if someone finds interesting, they can click to watch the full video. So basically you’re getting your content on 2 platforms at once. Another note** you can also add to Facebook at the same time! Another awesome feature of IGTV is that for smaller accounts who want the swipe up feature and don’t have, you can link your Instagram stories to your IGTV videos! Another thing you can do with your IGTV videos, is send to people directly. So when you click into one of your videos, see the little paper airplane type icon, click that and direct message it. This is SUCH a great way of getting more views, even if its only a handful at first, why not get more views on a video you already created?

In this episode, I share a new podcast I'm working on and a tool to help you resize your videos and reuse on Instagram and IGTV. Links mentioned: Follow Your Bliss Podcast: https://www.blissfinity.me/podcast Kapwing: https://www.kapwing.com Let's connect! Facebook https://www.facebook.com/TheSocialLaunch/?fref=ts | Twitter https://twitter.com/lesliemcdermid | Instagram https://www.instagram.com/thesociallaunch/ Pinterest https://www.pinterest.com/socialmediatips/ YouTube https://www.youtube.com/channel/UCD8EQeEoE8q1CLEWq9vSqcw?view_as=subscriber

In this episode, I share my thoughts on adjusting your social media strategy to save time from spending your time on things that aren't working. How to get organized on social media for 2019 5 Steps to a Social Media Strategy http://www.socialmediamarketingtipscanada.com/5-steps-to-a-social-media-strategy/ Social Media Frameword (FREE Course!) http://thesociallaunch.thinkific.com/courses/social-media-framework How to Create a Social Media Strategy https://media.zencast.fm/the-social-launch/101.mp3 Guide to Setting Goals on Social Media http://www.socialmediamarketingtipscanada.com/setting-goals-for-social-media Thanks for listening, let's connect! Facebook https://www.facebook.com/TheSocialLaunch/?fref=ts | Twitter https://twitter.com/lesliemcdermid | Instagram https://www.instagram.com/thesociallaunch/ Pinterest https://www.pinterest.com/socialmediatips/ YouTube https://www.youtube.com/channel/UCD8EQeEoE8q1CLEWq9vSqcw?view_as=subscriber

In this episode, I share 3 tools to use to create graphics and videos to share for New Years! (or anytime of year) Social Media Tools I mention: Crello https://crello.com Pexels Video https://videos.pexels.com/search/new%20years Biteable https://biteable.com/templates/ How to get organized on social media for 2019 Social Media Frameword (FREE Course!) http://thesociallaunch.thinkific.com/courses/social-media-framework How to Create a Social Media Strategy https://media.zencast.fm/the-social-launch/101.mp3 Guide to Setting Goals on Social Media http://www.socialmediamarketingtipscanada.com/setting-goals-for-social-media Thanks for listening, let's connect! Facebook https://www.facebook.com/TheSocialLaunch/?fref=ts | Twitter https://twitter.com/lesliemcdermid | Instagram https://www.instagram.com/thesociallaunch/ Pinterest https://www.pinterest.com/socialmediatips/ YouTube https://www.youtube.com/channel/UCD8EQeEoE8q1CLEWq9vSqcw?view_as=subscriber

In this episode, I discuss how you can start getting organized on social media for the new year! We discuss how you can: Start with your goals for each of your social media platforms 2019 overview calendar monthly calendar with categories tools to get you organized (Hootsuite, Buffer, Hiplay, Canva, Crello and Promo Republic) How to get organized on social media for 2019 Social Media Frameword (FREE Course!) http://thesociallaunch.thinkific.com/courses/social-media-framework How to Create a Social Media Strategy https://media.zencast.fm/the-social-launch/101.mp3 Guide to Setting Goals on Social Media http://www.socialmediamarketingtipscanada.com/setting-goals-for-social-media Thanks for listening, let's connect! Facebook https://www.facebook.com/TheSocialLaunch/?fref=ts | Twitter https://twitter.com/lesliemcdermid | Instagram https://www.instagram.com/thesociallaunch/ Pinterest https://www.pinterest.com/socialmediatips/ YouTube https://www.youtube.com/channel/UCD8EQeEoE8q1CLEWq9vSqcw?view_as=subscriber

In this episode, I share some ways to promote your business during the holidays that your customers will actually like, versus pushing ads in their face the whole time. Here are some of the ideas we discuss: creating a contest giveaway and marketing to people after to send an offer sharing helpful tips and offer a suggestion to a pain point collaborating with other businesses to help get more shares of your content If you are liking this podcast, remember to subscribe (that can be your gift to me ;)) it lets me know you are enjoying this content and I know to create more of it! Thanks for listening!

Are you afraid of sharing too much of your content for free? Think your content is too valuable and you should be selling all your information? Here are a few reasons why giving away content for free could grow your business and bring you new clients, plus, how to share content for free and still have content available to sell. Links mentioned Social Media Optimizer course http://www.socialmediasuccesscourse.com/courses/social-media-for-business Thanks for listening! Let's connect! leslie@thesociallaunch.com Facebook https://www.facebook.com/TheSocialLaunch/?fref=ts | Twitter https://twitter.com/lesliemcdermid | Instagram https://www.instagram.com/thesociallaunch/ Pinterest https://www.pinterest.com/socialmediatips/

Do you need more positivity in your life? In this episode I share a few stories of how people are using social media to inspire positivity. Links mentioned Killian's Courage https://www.facebook.com/courageforkillian Go Fund Me Campaign for Killian Mather McKessock Waddell https://www.gofundme.com/killian-mather-mckessock-waddell Thanks for listening! Let's connect! leslie@thesociallaunch.com Facebook https://www.facebook.com/TheSocialLaunch/?fref=ts | Twitter https://twitter.com/lesliemcdermid | Instagram https://www.instagram.com/thesociallaunch/ Pinterest https://www.pinterest.com/socialmediatips/

Are you trying to create an effective social media marketing campaign but don't know where to allot your ad spend? I get asked often which is better, Facebook ads, or Google Ads. In this episode, I discuss how to determine which advertising option is best for your business, how to find data that shows you which option is best, and a few things to do once you run a Facebook or Google Ad. Links mentioned Facebook Blueprint https://www.facebook.com/blueprint Google Adwords https://adwords.google.ca/ Google Analytics https://analytics.google.com Thanks for listening! Let's connect! leslie@thesociallaunch.com Facebook https://www.facebook.com/TheSocialLaunch/?fref=ts | Twitter https://twitter.com/lesliemcdermid | Instagram https://www.instagram.com/thesociallaunch/ Pinterest https://www.pinterest.com/socialmediatips/

Has it been months since you posted to social media? Are there certain social media platforms that you've neglected and want to get back into? In this episode I share 3 quick and easy strategies for getting back into those social media platforms. Links mentioned: Buffer www.buffer.com Hiplay App www.hiplayapp.com Thanks for listening, let's connect! Facebook https://www.facebook.com/TheSocialLaunch/?fref=ts | Twitter https://twitter.com/lesliemcdermid | Instagram https://www.instagram.com/thesociallaunch/ Pinterest https://www.pinterest.com/socialmediatips/ YouTube https://www.youtube.com/channel/UCD8EQeEoE8q1CLEWq9vSqcw?view_as=subscriber

If you're like me, you are hesitant to spend money when you don't need to, but there are somethings you need to invest in, in order to grow yourself and your business. In this episode I discuss: Books and audio books: Sign up to Audible for free and get 2 free audiobooks https://amzn.to/2Ms2p7G Read my blog about some of my favourite business books http://www.socialmediamarketingtipscanada.com/one-book-a-month-my-review-of-12-business-books/ Conferences. If you want to learn more about social media, attending Social Media Marketing World 2019 is where I'll be! If you use my Affiliate Link, you can get up to 50% off your ticket http://bit.ly/smmw19register Coaching. This one can be the most costly, but if you chose wisely, it can help uplevel your business. (Plus, you can write this off in your business, which is a plus!) Thanks for listening! Let's connect! Facebook https://www.facebook.com/TheSocialLaunch/?fref=ts | Twitter https://twitter.com/lesliemcdermid | Instagram https://www.instagram.com/thesociallaunch/ Pinterest https://www.pinterest.com/socialmediatips/

In this episode I talk about creating your own social media strategy for your business. Links Mentioned Social media framework (free course) http://thesociallaunch.thinkific.com/courses/social-media-framework Episode 37- 5 Steps to a Social Media Strategy https://media.zencast.fm/the-social-launch/37.mp3 Social Media Optimizer http://thesociallaunch.thinkific.com/courses/social-media-for-business SAVE 50% with coupon code ****podcast100 Thanks for listening. Let's connect! Facebook https://www.facebook.com/TheSocialLaunch/?fref=ts | Twitter https://twitter.com/lesliemcdermid | Instagram https://www.instagram.com/thesociallaunch/ Pinterest https://www.pinterest.com/socialmediatips/