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Baer Den is presented by Baer Performance Marketing. Baer Performance Marketing wants to offer advice for marketing, social media and public relations. We also want to give back to our clients and local small businesses to connect with them and discuss the climate of owning businesses and pivoting marketing strategies. We would love for you to share our episodes and we hope you find value within our podcast. Enjoy.
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Another Baer Den episode where we interview a small business marketing personality. Matt Froehlich welcomes Mike Mitch the Director of Marketing and Creative for Portesi Italian Foods to the podcast. They discuss Mike's journey during the early days into the marketing industry, his transition to working within the family business and how those two opportunities combined themselves into a marketing career. Listen, Share, Like and Subscribe!
Season 2 of Baer Den launches as Green Bay, Wisconsin hosts an NFL playoff game. Matt Froehlich is joined by Nick Meisner, Vice President of Digital Marketing at Discover Green Bay. They discuss the impact that Discover Green Bay has on the community, how they are funded, Nick's favorite attractions in the area, events coming to Green Bay and how marketing has changed during his 11 years in the industry. All that and more on the latest #BaerDen podcast episode.
Each piece of your marketing campaign needs attention to detail. With your email marketing, you need to ensure your design, structure and embedded links are done with intent and purpose. Listen to the audio version of our recent blog, ๐ ๐๐จ๐ฆ๐ฆ๐จ๐ง ๐๐ฆ๐๐ข๐ฅ ๐๐๐ซ๐ค๐๐ญ๐ข๐ง๐ ๐๐ข๐ฌ๐ญ๐๐ค๐๐ฌ ๐ญ๐จ ๐๐ฏ๐จ๐ข๐, to improve the quality of your email marketing and potentially increase your open rate.
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Written: ๐ ๐๐จ๐ฆ๐ฆ๐จ๐ง ๐๐ฆ๐๐ข๐ฅ ๐๐๐ซ๐ค๐๐ญ๐ข๐ง๐ ๐๐ข๐ฌ๐ญ๐๐ค๐๐ฌ ๐ญ๐จ ๐๐ฏ๐จ๐ข๐
The value in using Google Ads in your marketing strategy can be massiveโif executed and analyzed properly. Learn how to run your Google Ads account and what metrics to observe by listening to the audio version of our most recent #BaerNecessities blog,ย ๐๐จ๐ฐ ๐ญ๐จ ๐๐๐๐ง๐ญ๐ข๐๐ฒ, ๐๐๐๐ฌ๐ฎ๐ซ๐ & ๐๐๐ก๐ข๐๐ฏ๐ ๐๐๐ซ๐ค๐๐ญ๐ข๐ง๐ ๐๐จ๐๐ฅ๐ฌ ๐ฐ๐ข๐ญ๐ก ๐๐จ๐จ๐ ๐ฅ๐ ๐๐๐ฌ.
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Written: How to Identify, Measure & Achieve Marketing Goals with Google Ads
While generations phase in and out of the workforce, trends change. A recent trend, โgigs,โ is having multiple jobs that allow you to achieve the salary of a full-time worker while having the freedom of a part-time employee. Learn about the pros and cons of gigs by listening to the audio version of our recent blog below.
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Written: The Pros and Cons of the Gig Economy
Establishing a foundation of processes and systems is extremely important for a business to thrive. The same ideas should be implemented for your businessโ social media accounts. Find a balance of efficiency and creative freedom within your social media accounts by reading our most recent blog,ย ๐๐ซ๐๐๐ญ๐ข๐ง๐ ๐๐ซ๐๐๐ซ ๐๐ฎ๐ญ ๐จ๐ ๐๐จ๐๐ข๐๐ฅ ๐๐๐๐ข๐ ๐๐ก๐๐จ๐ฌ.
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Written: ๐๐ซ๐๐๐ญ๐ข๐ง๐ ๐๐ซ๐๐๐ซ ๐๐ฎ๐ญ ๐จ๐ ๐๐จ๐๐ข๐๐ฅ ๐๐๐๐ข๐ ๐๐ก๐๐จ๐ฌ
Do you ever talk to your smartphone, ask it a question and wonder why you were served that exact information? Just like when typing in a query through Google or Bing, there are ways certain content ranks higher in search results. Listen to the latest audio version of our blog, ๐๐จ๐ข๐๐ ๐๐๐๐ซ๐๐ก: ๐ ๐๐๐๐ญ๐ข๐๐ฌ ๐ญ๐จ ๐๐๐ง๐ค ๐๐๐ญ๐ญ๐๐ซ, to better understand how to optimize your business during a voice search.
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Written: ๐๐จ๐ข๐๐ ๐๐๐๐ซ๐๐ก: ๐ ๐๐๐๐ญ๐ข๐๐ฌ ๐ญ๐จ ๐๐๐ง๐ค ๐๐๐ญ๐ญ๐๐ซ
What can nostalgia do for your brand? Nostalgia can tap into consumer emotion which is a huge aspect to selling! Listen to the audio version of our blog, ๐๐๐ฏ๐๐ซ๐๐ ๐ข๐ง๐ ๐๐จ๐ฌ๐ญ๐๐ฅ๐ ๐ข๐ ๐๐จ๐ซ ๐๐๐ซ๐ค๐๐ญ๐ข๐ง๐ ๐๐ฎ๐๐๐๐ฌ๐ฌ, to learn how you can incorporate it into your own strategy.
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Written: ๐๐๐ฏ๐๐ซ๐๐ ๐ข๐ง๐ ๐๐จ๐ฌ๐ญ๐๐ฅ๐ ๐ข๐ ๐๐จ๐ซ ๐๐๐ซ๐ค๐๐ญ๐ข๐ง๐ ๐๐ฎ๐๐๐๐ฌ๐ฌ
Do visitors to your company website tend to come and go and, unfortunately, leave without you ever hearing from them? Listen to the audio version of our new blog,ย ๐๐จ๐ฐ ๐ญ๐จ ๐๐ฆ๐ฉ๐ซ๐จ๐ฏ๐ ๐๐๐๐ฌ๐ข๐ญ๐ ๐๐จ๐ง๐ฏ๐๐ซ๐ฌ๐ข๐จ๐ง๐ฌ, for ideas on how to make your website more effective.
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Written: ๐๐จ๐ฐ ๐ญ๐จ ๐๐ฆ๐ฉ๐ซ๐จ๐ฏ๐ ๐๐๐๐ฌ๐ข๐ญ๐ ๐๐จ๐ง๐ฏ๐๐ซ๐ฌ๐ข๐จ๐ง๐ฌ
A new year is here and it is time to take inventory of your current digital marketing strategy. Whether you use one or two digital tactics or have an entire toolbox full, listen to the audio version of our blog, ๐๐จ๐ฉ ๐ ๐๐ข๐ ๐ข๐ญ๐๐ฅ ๐๐๐ซ๐ค๐๐ญ๐ข๐ง๐ ๐๐ญ๐ซ๐๐ญ๐๐ ๐ข๐๐ฌ ๐๐จ๐ฎ ๐๐๐๐ ๐
๐จ๐ซ ๐๐๐๐, for inspiration in 2022.
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Written - ๐๐จ๐ฉ ๐ ๐๐ข๐ ๐ข๐ญ๐๐ฅ ๐๐๐ซ๐ค๐๐ญ๐ข๐ง๐ ๐๐ญ๐ซ๐๐ญ๐๐ ๐ข๐๐ฌ ๐๐จ๐ฎ ๐๐๐๐ ๐
๐จ๐ซ ๐๐๐๐
People use Google for 63,000 search queries every second. The reason for a consumer to use their preferred search engine does differ. Listen to the audio version of our latest ย blog,ย ๐๐ก๐๐ญย ๐ข๐ฌย ๐๐๐๐ซ๐๐กย ๐๐ง๐ญ๐๐ง๐ญ?ย ๐ย ๐๐ฎ๐ข๐๐ย ๐๐จ๐ซย ๐๐๐ ๐ข๐ง๐ง๐๐ซ๐ฌ, to learn what research and buying intent are and how to optimize content for these searches.
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Written: ๐๐ก๐๐ญย ๐ข๐ฌย ๐๐๐๐ซ๐๐กย ๐๐ง๐ญ๐๐ง๐ญ?ย ๐ย ๐๐ฎ๐ข๐๐ย ๐๐จ๐ซย ๐๐๐ ๐ข๐ง๐ง๐๐ซ๐ฌ
The evolving space of the internet allows anyone to access information with a few swipes, taps or clips. But how does this accessibility impact younger generations? How are they protected from information they shouldnโt have access to? Listen to the audio version of our blog,ย ๐๐จ๐จ๐ ๐ฅ๐ ๐๐๐ฎ๐ง๐๐ก๐๐ฌ ๐๐๐ฐ ๐๐๐๐๐ ๐ฎ๐๐ซ๐๐ฌ ๐๐จ๐ซ ๐๐จ๐ฎ๐ง๐ ๐๐ก๐ข๐ฅ๐๐ซ๐๐ง ๐๐ง๐ ๐๐๐๐ง๐ฌ, to learn about the recent updates to the search engine.
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Written: ๐๐จ๐จ๐ ๐ฅ๐ ๐๐๐ฎ๐ง๐๐ก๐๐ฌ ๐๐๐ฐ ๐๐๐๐๐ ๐ฎ๐๐ซ๐๐ฌ ๐๐จ๐ซ ๐๐จ๐ฎ๐ง๐ ๐๐ก๐ข๐ฅ๐๐ซ๐๐ง ๐๐ง๐ ๐๐๐๐ง๐ฌ
Instagram Shop can help your business reach a brand new customer base. To find out how to set up your Instagram Shop to grow your business, listen to the audio version of our #BaerNecessities blog,ย ๐
๐ข๐ง๐๐ข๐ง๐ ย ๐๐จ๐ซ๐ย ๐๐ฎ๐ฌ๐ญ๐จ๐ฆ๐๐ซ๐ฌย ๐จ๐งย ๐๐ง๐ฌ๐ญ๐๐ ๐ซ๐๐ฆย ๐๐ก๐จ๐ฉ.
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Written:ย ๐
๐ข๐ง๐๐ข๐ง๐ ย ๐๐จ๐ซ๐ย ๐๐ฎ๐ฌ๐ญ๐จ๐ฆ๐๐ซ๐ฌย ๐จ๐งย ๐๐ง๐ฌ๐ญ๐๐ ๐ซ๐๐ฆย ๐๐ก๐จ๐ฉ
Youโve determined your business needs a marketing agency to enhance your sales and marketing initiatives in 2022. But before you start the process of figuring out who to hire, listen to the audio version of our most recent blog, ๐๐ฌ๐ฌ๐๐ง๐ญ๐ข๐๐ฅ ๐๐ฎ๐๐ฌ๐ญ๐ข๐จ๐ง๐ฌ ๐ญ๐จ ๐๐ฌ๐ค ๐๐ก๐๐ง ๐๐๐ฅ๐๐๐ญ๐ข๐ง๐ ๐ ๐๐๐ซ๐ค๐๐ญ๐ข๐ง๐ ๐๐ ๐๐ง๐๐ฒ, to help you find the agency that's the best fit for your business.
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Written: ๐๐ฌ๐ฌ๐๐ง๐ญ๐ข๐๐ฅ ๐๐ฎ๐๐ฌ๐ญ๐ข๐จ๐ง๐ฌ ๐ญ๐จ ๐๐ฌ๐ค ๐๐ก๐๐ง ๐๐๐ฅ๐๐๐ญ๐ข๐ง๐ ๐ ๐๐๐ซ๐ค๐๐ญ๐ข๐ง๐ ๐๐ ๐๐ง๐๐ฒ
Struggling to find the right talent to carry out your marketing efforts? We shine a light ๐ฆ on the comparison of hiring a marketing agency ๐ an in-house marketing team. Listen to the audio version of our blog, ๐๐๐ง๐๐๐ข๐ญ๐ฌ ๐จ๐ ๐๐ข๐ซ๐ข๐ง๐ ๐ ๐๐๐ซ๐ค๐๐ญ๐ข๐ง๐ ๐๐ ๐๐ง๐๐ฒ ๐ฏ๐ฌ. ๐๐ง ๐๐ง-๐๐จ๐ฎ๐ฌ๐ ๐๐๐ซ๐ค๐๐ญ๐ข๐ง๐ ๐๐๐๐ฆ.
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Written: ๐๐๐ง๐๐๐ข๐ญ๐ฌ ๐จ๐ ๐๐ข๐ซ๐ข๐ง๐ ๐ ๐๐๐ซ๐ค๐๐ญ๐ข๐ง๐ ๐๐ ๐๐ง๐๐ฒ ๐ฏ๐ฌ. ๐๐ง ๐๐ง-๐๐จ๐ฎ๐ฌ๐ ๐๐๐ซ๐ค๐๐ญ๐ข๐ง๐ ๐๐๐๐ฆ
We gathered information this week and observed trends to answer a question on many peopleโs minds: ๐๐ซ๐ ๐๐ข๐ซ๐ญ๐ฎ๐๐ฅ ๐๐ฏ๐๐ง๐ญ๐ฌ ๐๐๐ซ๐ ๐ญ๐จ ๐๐ญ๐๐ฒ? Listen to this weekโs audio version of our Baer Necessities blog to learn about what we found out.
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Written: ๐๐ซ๐ ๐๐ข๐ซ๐ญ๐ฎ๐๐ฅ ๐๐ฏ๐๐ง๐ญ๐ฌ ๐๐๐ซ๐ ๐ญ๐จ ๐๐ญ๐๐ฒ?
Do you work within the restaurant industry or own a restaurant and aspire to gain more customers? We have compiled ๐ ๐๐ข๐ฉ๐ฌ ๐ญ๐จ ๐๐๐ญ ๐๐จ๐ฎ๐ซ ๐๐๐ฌ๐ญ๐๐ฎ๐ซ๐๐ง๐ญ ๐๐จ๐ญ๐ข๐๐๐ in this weekโs audio version of our Baer Necessities blog.
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Written: ๐ ๐๐ข๐ฉ๐ฌ ๐ญ๐จ ๐๐๐ญ ๐๐จ๐ฎ๐ซ ๐๐๐ฌ๐ญ๐๐ฎ๐ซ๐๐ง๐ญ ๐๐จ๐ญ๐ข๐๐๐
Your social media pages have the ability to improve your business. Use your business pages to connect with your followers while building trust and a relationship. Learn how to ๐๐ซ๐จ๐ฐ ๐๐จ๐ฎ๐ซ ๐๐ฎ๐ฌ๐ข๐ง๐๐ฌ๐ฌ ๐๐ข๐ญ๐ก ๐๐จ๐๐ข๐๐ฅ ๐๐๐๐ข๐ with this weekโs audio version of our blog.
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Written: Grow Your Business With Social Media
Planning and setting up a booth for a trade show requires quite a bit of time and effort. Letโs make sure you are getting the most out of that experience for your company. Listen to this week's audio version of our blog, ๐ ๐๐ซ๐๐๐ ๐๐ก๐จ๐ฐ ๐๐๐๐ญ๐ข๐๐ฌ ๐ญ๐จ ๐๐๐ฑ๐ข๐ฆ๐ข๐ณ๐ ๐๐๐, to have a great trade show experience.
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Written: ๐ ๐๐ซ๐๐๐ ๐๐ก๐จ๐ฐ ๐๐๐๐ญ๐ข๐๐ฌ ๐ญ๐จ ๐๐๐ฑ๐ข๐ฆ๐ข๐ณ๐ ๐๐๐
What are people saying about your business? Your credibility and reputation are at stake! To be able to sell a product or service, you need to be able to sell yourself first. Listen to the audio version of our recent blog to learn how your reputation can be impacting your businessโ success.
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Written: Credibility in the Marketplace: Is Your Reputation Unknowingly Holding You Back?
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