Yacht Femme

Listen to one of our forum sessions on sustainability in yacht shipping:Brand Positioning: Discovering Your NicheIdentifying and defining your brand’s unique position in the market is essential for standing out and attracting the right audience. This session explores strategies for discovering your niche, clarifying brand messaging, and aligning your offerings with target customer needs. Attendees will gain actionable insights for differentiating their brand and creating a focused, high-impact presence in competitive markets.Key Topics:Understanding brand positioning and its impact on market perceptionMethods for identifying and defining your niche audienceAligning products, services, and messaging with target customersStrategies for differentiation in crowded or competitive marketsLeveraging positioning to drive engagement, loyalty, and growthSpeakers:Jennifer Welker PeacockVictoria ChalayaModerator:Barrett Wright

Listen to one of our forum sessions on sustainability in yacht shipping:Global Wealth Migration and UHNW TrendsUnderstanding where wealth is moving, and how UHNW individuals live, travel, and invest, is critical to effective luxury marketing strategy. This session explores global wealth migration, emerging markets, and shifting buyer behavior, offering insight into how brands can align outreach, positioning, and partnerships with today’s evolving luxury landscape.Key Topics:Global wealth migration and emerging UHNW hubsRegional differences in luxury consumption and expectationsHow market shifts influence yacht, aviation, and lifestyle demandStrategic positioning and market focus for long-term growthSpeakers:Janet Henfield-GreenStella Madero Moderator:Cecile Gauert

Listen to one of our forum sessions on sustainability in yacht shipping:Data That Builds Trust: Personalization in the Luxury MarketPersonalization is no longer optional in luxury marketing but it must be executed with precision, restraint, and respect for privacy. This session examines how data can be used intelligently to enhance client experiences without compromising trust. Experts discuss CRM strategies, personalization across touchpoints, and how to balance technology with the human element that defines true luxury.Key Topics:Using data to personalize experiences without feeling intrusiveCRM and data infrastructure in luxury and UHNW marketsPrivacy, consent, and trust as brand differentiatorsTranslating insights into tailored communication, offers, and experiencesSpeakers:Adra Graves,Kristina AgustinModerator:Sophie Spicknell

Listen to one of our forum sessions on sustainability in yacht shipping:Luxury Client Expectations & UHNW BehaviorToday’s ultra-high-net-worth clients are redefining luxury through experience, discretion, and personalization. This session explores how UHNW expectations are evolving across yachting, aviation, and lifestyle markets, and how brands can adapt their marketing, service models, and communication strategies to meet these changing behaviors.Key Topics:Evolving UHNW Values: Experience, Privacy & PurposeEmotional Drivers of Luxury DecisionsMulti-Generational Wealth & New Luxury ExpectationsBuilding Trust in High-Value, Discreet MarketsSpeakers:Kelly DowneyRebecca GabbiModerator:Leona Françoise Caanen

Listen to one of our forum sessions on sustainability in yacht shipping:Client Insights on Sustainable Yacht PurchasingThis session explores how yacht owners and prospective buyers are driving the adoption of sustainable practices across the industry. Drawing on market insights and expert perspectives, it examines client priorities, investment willingness, and how these expectations are shaping yacht design, refits, and operations while aligning sustainability with market and financial realities.Key Topics:Client priorities in sustainable yacht features & techMarket demand for eco-friendly yachtsInvestment appetite for sustainable design & operationsHow client expectations influence design & refitsAligning sustainability with financial & market realitiesKey Topics:Eco-friendly crew uniforms & consumablesBiodegradable cleaning products & energy-efficient systemsWater efficiency & onboard waste managementEnhancing guest experience through sustainable operationsAligning sustainability with efficiency and cost savingsSpeakers:Bilge Zaptçıoğlu AtalCarmen LauModerator:Neity Maddock