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Welcome to Therapy for your Money, a podcast about all things money and finance for private practice owners! If you are ready to feel confident and in-control of your financial life, then you are in the right spot. Therapy for our Money is hosted by Julie Herres, the CEO and Founder of GreenOak Accounting. She and her firm specialize in working with private practice owners across the United States, and have assisted hundreds of private practices with increasing their financial stability and profitability. She is on a mission to share her best practices she's learned along the way through her successful career as an accountant, discusses financial topics with a wide variety of guests, and help her listeners make data driven decisions to help their businesses.
189 Episodes
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Payroll is one of those topics every group practice owner knows is important… but let’s be real, it’s also where things can get really messy, really fast. In this episode, Julie is joined by Julia Henry, GreenOak Accounting Manager, to unpack the most common (and cringe-worthy) payroll mistakes they’ve seen behind the scenes. From missed tax payments to bonus blunders and everything in between, they’re sharing real stories and practical tips to keep your practice out of payroll trouble. Wheth...
If Profit First has felt inspiring but hard to implement, this episode is your on-ramp. Julie shares why so many practice owners stall at the “first step,” and hints at a new, ultra-practical way to get moving using what you already have. You’ll hear how to think about profit beyond the P&L and why three specific accounts can meaningfully change how—and how much—you pay yourself. If you want clarity, simple next moves, and a nudge to finish the year strong, hit play and take notes. Resour...
In this episode of Therapy for Your Money, Julie chats with Doug Vestal, a former Wall Street exec turned financial coach for therapists and OTs. They delve into the real financial challenges therapists face—such as high student loan debt and low starting salaries—and how these can lead to burnout if not addressed carefully. Doug shares the surprisingly simple wealth-building strategy that works (even if you're not a budget person), why your money mindset matters more than you think, and how ...
You might think the biggest threats to your private practice are burnout, cash flow issues, or poor marketing… But what if the real danger is something far sneakier? In this episode, I’m breaking down the hidden cost of this habit—and why it can quietly derail your business if you’re not careful. 🎧 Listen now to get clarity on what your practice really needs from you—especially if you’re juggling team needs, money decisions, and your own leadership growth. Links and Resources Money for ...
Episode 184: Should You Use a Loan to Grow Your Practice?Thinking about taking on debt to start or grow your private practice? In this episode, we’re breaking down the most common types of loans available to practice owners—including the pros, cons, and risks no one talks about. From lines of credit to SBA loans and even credit cards, we’ll walk through when (and if) it makes sense to borrow money—and how to avoid financial decisions that could haunt you later. If you’re considering a loan—or...
Special Episode: Navigating New 2025 Tax Laws for Therapy Practice Owners In this special summer edition of 'Therapy for Your Money', host Julie Herres, owner of Green Oak Accounting, discusses important updates from the new tax bill that affect small business owners and private practice therapists. Julie provides a concise breakdown of business changes, personal tax updates, and some unique deductions that may have fine print, offering key insights and practical advice for therapy prac...
Therapist Finances in 2025: What’s Working, What’s Risky, and What to Watch In this quarterly recap, Julie Herres sits down with Green Oak Accounting’s Jacquie Carter for a candid conversation about the financial realities therapy practice owners are facing in 2025. From insurance shifts to hiring woes, this episode is packed with no-fluff guidance for navigating uncertainty. You’ll hear: Why now isn’t the time to drop insurance panels (even if you want to)What “people pleasing” looks like in...
Understanding Tax Inequities: Why Billionaires Pay Less In this episode of 'Therapy for Your Money,' host Julie Herres, an accountant and owner of Green Oak Accounting, delves into the often-asked question of why billionaires seem to pay so little in taxes compared to small business owners. Julie explains the U.S. tax system's design to benefit the ultra-wealthy and explores the 'buy, borrow, die' strategy that allows billionaires to leverage their assets without triggering taxable events. Sh...
Smart Money Moves for Therapists in a Shaky Economy Feeling nervous about the economy? You're not alone—and you’re not powerless. In this episode, Julie Herres welcomes financial planner David Frank back to the show for a calming and practical conversation about what therapists can do when things feel financially unstable. You’ll learn why panic doesn’t serve your practice—and what to do instead. Whether you’re watching the market dip, worried about Medicare or Medicaid cuts, or just feeling ...
Scale Your Therapy Practice Fast: Clinicians, Clients, Cash & Space In this episode, Julie walks you through the four critical systems you need to grow your therapy practice quickly and sustainably. You’ll learn how to recruit clinicians before you need them, attract a steady stream of clients, plan for cashflow dips, and optimize your office space. By the end, you’ll have a clear roadmap to coordinate all four factors—so your practice can expand without burning out your team or you...
Adding Supervision to Your Therapy Practice for Financial Stability In this episode of 'Therapy for Your Money,' host Julie Herres welcomes Brittany Schank to discuss the benefits of incorporating supervision into therapy practices. Brittany, a group practice owner from Fargo, North Dakota, shares her journey of adding supervision to create financial stability amidst the unpredictable nature of insurance payments. They delve into the logistical aspects of providing supervision, including the ...
Budgeting vs. Investing: Smart Financial Decisions for Therapy Practice Owners In this episode of 'Therapy for Your Money,' host Julie Herres, owner of GreenOak Accounting, discusses how therapy practice owners can navigate the challenging decision of when to be frugal versus when to invest in growth. Julie offers a step-by-step guide on setting up a startup budget, allocating funds, and revisiting financial milestones. She also explores the pros and cons of taking on debt and the importance ...
Optimizing Insurance for Therapy Practices with Jeremy Zug In this episode of Therapy for Your Money, host Julie Herres speaks with Jeremy Zug, co-founder of Practice Solutions, about the intricacies of insurance for therapy practices. They discuss the reasons for taking insurance, navigating reimbursement rates, the steps in the credentialing process, and managing the revenue cycle. Jeremy emphasizes the importance of being strategic when selecting insurance providers and highlights the hurd...
Navigating Finances and Tech for Your Therapy Practice In this episode of Therapy for Your Money, Julie Herres, owner and accountant at GreenOak Accounting, discusses how technology impacts financial management for therapy practice owners. This episode was recorded after the unexpected closure of Bench.co, a popular bookkeeping service, which sparked this important conversation about owning your financial data and the potential risks of relying solely on cheap, tech-driven accounting options....
Maximizing Income in Private Therapy Practice In this episode of Therapy for Your Money, host Julie Herres shares valuable tips on how therapists in private practice can predict their income and maximize their take-home pay. Julie explores three controllable factors in a practice: the number of sessions, the rate per session, and the percentage of income retained. By understanding personal capacity, examining historical data, and accounting for yearly variability, Julie provides concrete step...
Understanding Financial Health: A Guide for Therapy Practice Leaders In this episode of 'Therapy for Your Money,' host Julie Herres tackles the crucial issue of financial literacy for group practice leaders and clinicians. Julie, an accountant and the owner of Green Oak Accounting offers insights gleaned from her experience with private practice owners across the United States. The episode highlights the significance of grasping the financial realities involved in running a group practice, i...
Join host Julie Herres on Therapy for Your Money as she sits down with Jamie Schrier to discuss the essentials of relationship marketing for therapy practice owners. They delve into why marketing is crucial for bringing dollars into your practice and the challenges many therapists face when it comes to self-promotion. Jamie shares his journey from a busy physical therapist to a successful coach and explains how vulnerability and authenticity can strengthen your marketing efforts. Jamie also i...
Increase Client Conversions with Effective Website Strategies In this episode of 'Therapy for Your Money,' host Julie Herres is joined by Daniel Fava from Private Practice Elevation to discuss the importance of investing in a well-designed website for therapy practices. Daniel shares common mistakes therapists make with their websites and emphasizes the return on investment a professional site can bring. Listeners will learn about the essential features every therapy website needs, such as cl...
Mastering Marketing Strategies for Therapists with Avivit FisherIn this episode of Therapy for Your Money, host Julie Herres dives into marketing strategies with Avivit Fisher, founder of Redd Strategy. They discuss practical steps for attracting clients and transitioning from insurance to private pay. Avivit shares insights on setting up and scaling a practice, emphasizing the importance of local marketing, crafting a brand strategy, and organizing marketing tasks using project management to...
Navigating Pay Raises in Therapy Practices: Key Considerations In this episode of Therapy for Your Money, host Julie Herres explores critical factors therapy practice owners need to consider when team members request raises. Julie highlights the importance of ensuring the business's financial health before rewarding employees and provides a comprehensive analysis of different compensation models, including salary, hourly rates, and commission-based structures. She shares practical tips on ali...
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