Claim OwnershipHow to Market Your Horse Business with Denise Alvarez
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How do I build a horse business so I can keep doing what I love to do? Do I need a website—and if so, what do I even put on it? How can I get my social media following to grow? Does email marketing really work? Welcome to How to Market Your Horse Business where you’ll get all of these questions answered and more! Each week, host Denise Alvarez from Stormlily Marketing breaks down marketing into bite-size bits and gives you actionable and doable tips and strategies that you can apply to your horse business. Plus, you’ll hear from your fellow horse business owners who are in the trenches with you as they share specifics of what’s working for them. And Denise will help you see how you can take it and do it in your business, too! If you’re too overwhelmed by the tech to get started on what you know needs to be done to market your horse business, this is the place for you. Through a mix of step-by-step strategies, basic how-tos, and simple formulas and methods, Denise will not only help you see what’s possible for your business but she’ll also guide you through the process so you can make it happen. Sound good to you? Then hit subscribe and let’s do this! Podcast Website + Show Notes: HowToMarketYourHorseBusiness.com
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When you’ve been building your horse business for a while, it’s easy to get stuck in the grind and lose sight of why you started in the first place. In this personal episode, I’m taking you behind the scenes to share the heart behind my own business and why reconnecting with your deeper purpose matters more than ever as you grow. If you’ve been feeling like your business has lost its spark, this conversation is your reminder that purpose fuels momentum. You’ll walk away with three powerf...
Are you constantly recommending products to your clients, students, or barn friends? If you’re a horse pro or equestrian entrepreneur who already recommends products to your friends and clients, this episode will show you an easy (and ethical) way to get paid for it. Affiliate marketing expert Jamie Birch joins me to break down how horse business owners can turn authentic product recommendations into a legit stream of passive income. No slimy sales tactics or massive audiences required. ...
“Maybe I’m just boring.” That’s what a client said to me when evaluating the results of a recent promotion. How easy it is for us as entrepreneurs to internalize our results! Before you blame your offer, your audience, or yourself… there’s one question I want you to ask: What are you measuring your success against? In this episode, you'll uncover why unrealistic expectations might be keeping you from making the shifts that will actually move the needle in your business. This ...
If you’re lacking clarity on how to market your equine business and you’re tired of trying to do it all alone, business coaching *might* be the key to unlocking your growth. But, is it really for everyone? As a business coach, I can honestly tell you that not everyone should hire a business coach. So, how do you know if your’e ready? How do you know if it’s for you right now? In this episode, we’re getting real about the reasons equestrian entrepreneurs hold back from hiring a coach and...
Have you ever found yourself wondering, “Why isn’t my marketing working?” I honestly doubt that it’s because you’re bad at marketing. It usually goes a little deeper than that. What if you were just missing a few key pieces that would actually make your marketing feel doable and effective? And, sometimes even fun. (It’s possible. Promise.) In this episode, I’m breaking down 3 likely reasons you’re feeling stuck in a never-ending marketing loop. You know I’m all about the practical actio...
If your year has felt like a whirlwind, full of both goodness and growing pains, you’re not alone. In this short but powerful episode, I’m sharing four intentional questions that came out of a recent Equestrian Mastermind session. Each question is designed to help you reflect on what’s been, and refocus on what matters most as you head into Q4. Whether you journal through them on your own or process them with a trusted biz friend, these questions will help you pause, reset, and finish the...
If you’ve been spinning your wheels trying to do all the things in your equine business, this episode will be a breath of fresh air. Megan Hensley, known as The Donkey Farrier, shares how she built a thriving brand by focusing on one thing — and doing it with excellence. You’ll hear how a mindset of enoughness, the courage to ask for help, and a willingness to keep learning (and unlearning!) have shaped her success. Most of all, you’ll be inspired to embrace your own strengths and build a...
If you’ve ever wondered when things will finally “click” in your business, Brooke Drassal's story will speak to you. In this episode, we highlight the power of staying faithful to the dreams you have for your equine business — even when the timeline looks different than you expected. For Brooke (like many of you), the horses came first. But, she realized early on that it takes more than passion to build a sustainable business. You’ll hear how Brooke leaned into patience and persistence, ...
If you’re listening to this episode, I already know something about you: you’re growth-minded. You’ve got ideas, and you’re not afraid to take action to bring them to life as you build the horse business of your dreams. You also value learning from others — you don’t want to do this in a silo. And even though it’s just you and me here through audio, I hope this podcast helps you feel a little less alone on the journey. But maybe you’re ready to go beyond listening. Maybe you’ve been con...
The social media landscape has seen a shift over the past year. What does it mean for how you market your equine business? Let’s talk about it! We’re diving into the specific ways the social media landscape has changed for equine businesses. Then, I’ll give you four specific ways you can apply these changes to your social media strategy so you can grow your equine business. Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I ...
Hard work is hardly ever the problem for horse people—you already know how to put in the hours. That means, if your horse business still isn’t growing the way you want, it may be because something is missing. That’s why we’re diving the two essentials you need in place before any marketing strategy can truly work. You’ll learn why they matter, how they filter your decisions, and how they set you up for success no matter which marketing methods you use. Social media, websites, ecommerce, ad...
Sometimes you know exactly what you want in your business. You’re a hard worker. You’re dedicated. You’re in. So, what’s getting in the way? Let’s uncover 5 common distractions that may be slowing you down, and how to recognize if they’re showing up for you. Just as important, we’ll dive into 4 practical ways to move past them so you can stay focused on building the equine business you actually want. If you’re ready to let go of what’s holding you back so you can take clear steps forward,...
If your equine business growth feels stalled, the problem might not be your marketing tactics — it might be your mindset. Oftentimes, when sales aren’t going as expected, we look outside at why our marketing isn’t working. Pricing, audience, reach, message, methods — and it all matters. But today we’re making an unexpected shift – it’s time to look inward. For today’s episode, I want you to evaluate the story you tell yourself about your launch, your business, and your leadership or mark...
If your marketing feels scattered or isn’t converting, your brand story might be the missing piece. In this episode, I talk with branding strategist and copywriter Amy McGann about how equestrian entrepreneurs can move beyond surface-level messaging to build a brand rooted in real substance. You’ll learn how to communicate what makes your business unique and create marketing that actually connects. If you’ve ever struggled to explain what you do—or why someone should choose you—this conve...
In the middle of a busy season, it’s easy to lose sight of your goals and wonder if your marketing efforts are actually working. That’s why a mid-year reset isn’t just helpful—it’s essential. In this episode, you’ll get four simple but powerful steps to help you reflect, refocus, and realign your business with where you actually want to go. If you’re craving clarity and direction for the rest of 2025, this episode is for you. Show Notes (also known as “Where to read a quick summary of what...
Equine attorney and lifelong horsewoman Polly Hey is breaking down the legal essentials every equestrian business owner should know. From contracts and liability waivers to sale agreements and business structure, Polly shares practical advice to help you protect your business without the overwhelm. Whether you’re a trainer, coach, or barn owner, you’ll walk away with a clearer understanding of what you need in place—and why. If you’ve ever wondered what “equine law” really means for you...
If you're running a horse business and feel like you're constantly getting lost in the noise—you're not alone. Maybe you've looked around and thought, “Everyone is doing the same thing I’m doing... how am I supposed to stand out?” Here’s the good news: Standing out in your horse business doesn’t mean being louder—it means being more you. In this episode, you’ll learn 4 powerful ways to rise above the noise of competition, attract your best-fit clients, and confidently leave compar...
If you ever dream of creating more freedom and impact in your horse business, this episode is full of encouragement and practical takeaways. In this episode, you’ll meet Nikki Hall of Horse Sense Learning Levels and hear how she turned her hands-on riding curriculum into a successful online business. Nikki shares her journey from running a full-scale riding academy to creating scalable resources that support instructors and students worldwide. We talk about overcoming burnout, listening to ...
Let’s be real—marketing your horse business can feel like a full-time job on top of, well, your actual full-time job running the business. And while AI can’t muck stalls or feed horses (yet!), it can help you save time and get more done when it comes to your marketing. But before you start asking ChatGPT to run your business for you, let’s get one thing straight: AI is a tool, not a magic wand. You still need to know your audience, your voice, and your message. That’s the heart of effective ...
If you’re showing up on social media but not seeing results in your horse business, you’re not alone—and you’re not doing it wrong. You just need a better plan. In this episode, you’ll uncover 6 costly mistakes equestrian entrepreneurs often make — the ones that are keeping your content from turning followers into paying clients. You’ll walk away with simple, practical shifts you can make to finally see your marketing efforts start to work for your business—not just your algorithm. ...
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