Claim OwnershipHow to Market Your Horse Business with Denise Alvarez
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How do I build a horse business so I can keep doing what I love to do? Do I need a website—and if so, what do I even put on it? How can I get my social media following to grow? Does email marketing really work? Welcome to How to Market Your Horse Business where you’ll get all of these questions answered and more! Each week, host Denise Alvarez from Stormlily Marketing breaks down marketing into bite-size bits and gives you actionable and doable tips and strategies that you can apply to your horse business. Plus, you’ll hear from your fellow horse business owners who are in the trenches with you as they share specifics of what’s working for them. And Denise will help you see how you can take it and do it in your business, too! If you’re too overwhelmed by the tech to get started on what you know needs to be done to market your horse business, this is the place for you. Through a mix of step-by-step strategies, basic how-tos, and simple formulas and methods, Denise will not only help you see what’s possible for your business but she’ll also guide you through the process so you can make it happen. Sound good to you? Then hit subscribe and let’s do this! Podcast Website + Show Notes: HowToMarketYourHorseBusiness.com
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If you’ve been spinning your wheels trying to do all the things in your equine business, this episode will be a breath of fresh air. Megan Hensley, known as The Donkey Farrier, shares how she built a thriving brand by focusing on one thing — and doing it with excellence. You’ll hear how a mindset of enoughness, the courage to ask for help, and a willingness to keep learning (and unlearning!) have shaped her success. Most of all, you’ll be inspired to embrace your own strengths and build a...
If you’ve ever wondered when things will finally “click” in your business, Brooke Drassal's story will speak to you. In this episode, we highlight the power of staying faithful to the dreams you have for your equine business — even when the timeline looks different than you expected. For Brooke (like many of you), the horses came first. But, she realized early on that it takes more than passion to build a sustainable business. You’ll hear how Brooke leaned into patience and persistence, ...
If you’re listening to this episode, I already know something about you: you’re growth-minded. You’ve got ideas, and you’re not afraid to take action to bring them to life as you build the horse business of your dreams. You also value learning from others — you don’t want to do this in a silo. And even though it’s just you and me here through audio, I hope this podcast helps you feel a little less alone on the journey. But maybe you’re ready to go beyond listening. Maybe you’ve been con...
The social media landscape has seen a shift over the past year. What does it mean for how you market your equine business? Let’s talk about it! We’re diving into the specific ways the social media landscape has changed for equine businesses. Then, I’ll give you four specific ways you can apply these changes to your social media strategy so you can grow your equine business. Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I ...
Hard work is hardly ever the problem for horse people—you already know how to put in the hours. That means, if your horse business still isn’t growing the way you want, it may be because something is missing. That’s why we’re diving the two essentials you need in place before any marketing strategy can truly work. You’ll learn why they matter, how they filter your decisions, and how they set you up for success no matter which marketing methods you use. Social media, websites, ecommerce, ad...
Sometimes you know exactly what you want in your business. You’re a hard worker. You’re dedicated. You’re in. So, what’s getting in the way? Let’s uncover 5 common distractions that may be slowing you down, and how to recognize if they’re showing up for you. Just as important, we’ll dive into 4 practical ways to move past them so you can stay focused on building the equine business you actually want. If you’re ready to let go of what’s holding you back so you can take clear steps forward,...
If your equine business growth feels stalled, the problem might not be your marketing tactics — it might be your mindset. Oftentimes, when sales aren’t going as expected, we look outside at why our marketing isn’t working. Pricing, audience, reach, message, methods — and it all matters. But today we’re making an unexpected shift – it’s time to look inward. For today’s episode, I want you to evaluate the story you tell yourself about your launch, your business, and your leadership or mark...
If your marketing feels scattered or isn’t converting, your brand story might be the missing piece. In this episode, I talk with branding strategist and copywriter Amy McGann about how equestrian entrepreneurs can move beyond surface-level messaging to build a brand rooted in real substance. You’ll learn how to communicate what makes your business unique and create marketing that actually connects. If you’ve ever struggled to explain what you do—or why someone should choose you—this conve...
In the middle of a busy season, it’s easy to lose sight of your goals and wonder if your marketing efforts are actually working. That’s why a mid-year reset isn’t just helpful—it’s essential. In this episode, you’ll get four simple but powerful steps to help you reflect, refocus, and realign your business with where you actually want to go. If you’re craving clarity and direction for the rest of 2025, this episode is for you. Show Notes (also known as “Where to read a quick summary of what...
Equine attorney and lifelong horsewoman Polly Hey is breaking down the legal essentials every equestrian business owner should know. From contracts and liability waivers to sale agreements and business structure, Polly shares practical advice to help you protect your business without the overwhelm. Whether you’re a trainer, coach, or barn owner, you’ll walk away with a clearer understanding of what you need in place—and why. If you’ve ever wondered what “equine law” really means for you...
If you're running a horse business and feel like you're constantly getting lost in the noise—you're not alone. Maybe you've looked around and thought, “Everyone is doing the same thing I’m doing... how am I supposed to stand out?” Here’s the good news: Standing out in your horse business doesn’t mean being louder—it means being more you. In this episode, you’ll learn 4 powerful ways to rise above the noise of competition, attract your best-fit clients, and confidently leave compar...
If you ever dream of creating more freedom and impact in your horse business, this episode is full of encouragement and practical takeaways. In this episode, you’ll meet Nikki Hall of Horse Sense Learning Levels and hear how she turned her hands-on riding curriculum into a successful online business. Nikki shares her journey from running a full-scale riding academy to creating scalable resources that support instructors and students worldwide. We talk about overcoming burnout, listening to ...
Let’s be real—marketing your horse business can feel like a full-time job on top of, well, your actual full-time job running the business. And while AI can’t muck stalls or feed horses (yet!), it can help you save time and get more done when it comes to your marketing. But before you start asking ChatGPT to run your business for you, let’s get one thing straight: AI is a tool, not a magic wand. You still need to know your audience, your voice, and your message. That’s the heart of effective ...
If you’re showing up on social media but not seeing results in your horse business, you’re not alone—and you’re not doing it wrong. You just need a better plan. In this episode, you’ll uncover 6 costly mistakes equestrian entrepreneurs often make — the ones that are keeping your content from turning followers into paying clients. You’ll walk away with simple, practical shifts you can make to finally see your marketing efforts start to work for your business—not just your algorithm. ...
In this second part of my conversation with Stacy Westfall, we dive deep into the marketing strategies that helped her build a successful equestrian business. If you’re an equestrian entrepreneur looking for real, actionable insights to take your marketing game to the next level, this episode is for you. Stacy shares her top marketing tips, including how she approaches social media, podcasting and YouTube in her business — and, how that has evolved through the years. You’ll hear why podca...
Every equestrian entrepreneur has a story—but not every story includes a stop on The Ellen Show or a viral bridleless ride that opened doors most business owners only dream of. If you’re wondering if Stacy is the one who was riding bridleless in her wedding dress at the 2005 Congress Freestyle Reining, you’re spot-on. But, that was 20 years ago, and a lot has happened in her life and business since then. In this episode, Stacy Westfall shares how her journey from professional horse traine...
This week’s guests are taking us into the often-overlooked role of grooms, highlighting the importance of education, advocacy, and elevating this essential profession. You’ll meet Dinette Neuteboom and Amy McGann as they share how their diverse equestrian backgrounds led them to create HorseGrooms, a platform that empowers and supports professional grooms in the horse industry. Uncover how Dinette and Amy have carved out a unique niche by serving grooms with valuable resources and communi...
Some entrepreneurs mistakenly ask the question, “How do I charge what I’m worth?” But, that’s the wrong question. Pricing strategy for equestrian entrepreneurs is not about your worth as an individual — it’s about the value of your offer. So, what do you do when you know your offer is valuable and you want raise your prices? In this episode, you’ll discover what you need to both know and do in your horse business so you can confidently raise your prices. Show Notes (also known as “Wher...
Balance is something we all talk about and often crave, but it’s actually not a word I love to use. As equestrian entrepreneurs, there will be times when things are out of balance — it’s a given, and that’s actually okay. The key is to learn how to blend business building, family life, mastering your art, and caring for yourself in a way that works well for you and your family. While it’s unique to each entrepreneur, we can always learn from one another, right? That’s why I think you’ll l...
If you want to sell more, before you pour everything you have into the selling phase, there’s one thing you need to do: evaluate your offer. The first step is to make sure your offer (whatever it is you’re selling) is actually valuable. In this episode, you’ll learn the four drivers of value and how you can use those drivers to take your offer from boring to irresistible. Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) ar...
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