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Promote, Profit, Publish
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Promote, Profit, Publish

Author: Juliet Clark

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Promote, Profit, Publish! Become the world authority you always knew you could be. You know it. We know it. And this is how the rest of the world catches up.

Most authors get it wrong. They put the wrong steps in the wrong order, pinning all of their hopes, dreams, and money on the sale of the book. Experts on authority marketing know that publishing elevates your customer base in ways that are impossible through any other mechanism. In short, you establish yourself as the world authority on your topic first, creating a trust between you and your audience that allows you to write, and sell, whatever you want with ease and flow. Step one of this process takes your investment and cycles it right back into you, your image, your platform, your global presence. You can’t afford to keep the curtain closed. Your ticket to freedom is to position yourself as the go-to expert on your topic by way of your personal truth before you even attempt to sell a book.
The truth….
If you’re only about the money honey you’re in the wrong place. Platform building works, every time, because you pride yourself on authenticity. You build a social, global platform that is a transmutation of your soul and message. Your audience needs to experience a level of trust in you that is staggering (and rare) in today’s saturated, over-promising/under-delivering digital age. You can’t afford to blend in. Why do it backward and end up with an inventory of books in your basement and a negative balance in your account? Here’s what many publishing companies say vs. what they actually mean; “Become a best-selling author! (For like, a minute)… “Make money from your book! (But remember, you can’t keep it)…”Make your author dreams come true! (ish…)
You want to make a difference and an income. This is how you do it. As an authority on your topic, you’ll be positioned as a sought-after speaker and trusted teacher. Fans will find you, follow you and wait for you to offer them something. And you’ll have it ready to go.
The result…..
You’ve done it. They know you. They love you. The time has come to give the people what they want- your book! Most publishing and book marketing companies take more than they give. Period. Sadly, by the time the powers that be are done divvying up the profits from your life’s work, you’re left with a negative ROI and a strong temptation to throw in the towel. Not here, that’s why we created this podcast. We care about a little thing called “the ripple effect.” Your success leads to the successful transformations of other people. And that circles back around to work you can take pride in. So, we’ve figured out the formula that establishes you as a world authority, helps you release a best-selling book and does it at a fraction of the cost of other houses so that you actually get to keep most of the money you make. And then you rave about us to your friends. You win, we win, your audience wins. The crowd goes wild. The world is a better place.
Join bestselling author, platform building expert, and publishing company owner, Juliet Clark to learn the ins and outs of how to build a platform that serves you and your audience while making the world a better place!

393 Episodes
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Parenting may look different across cultures, but the values that build strong families are universal. In this episode, Dr. Christine Silverstein — behavioral health RN, peak performance coach, Master Neuroplastician, and inductee into the Columbia University Nursing Hall of Fame — shares what she learned translating her award-winning book, Wrestling Through Adversity,  into Arabic and how that journey revealed powerful truths about family, resilience, and raising capable children worldwide. From competitive youth sports and “everybody gets a trophy” culture to the deep reverence for family she encountered in the Middle East, Christine explores how mindful toughness, neuroplasticity, and mind-body healing can help parents guide children through adversity anywhere. This is a thoughtful, practical conversation for parents, coaches, and educators who want to raise resilient kids grounded in timeless values.
Implementing a psychographic marketing strategy is the only way to move beyond simple demographics and into the emotional triggers that actually drive a purchase decision. Gary MacDermid, an engineer-turned-marketing consultant, pulls back the curtain on the Perfect Reader Playbook to reveal the methodical science behind human behavior. He explains how his background in nuclear engineering influenced a data-driven approach to mapping the "Five Phases of Awareness," illustrating why most entrepreneurs fail by jumping to a solution before their audience even prioritizes the problem. This discussion provides a tactical roadmap for building an "army of content" designed to meet clients at every stage of their journey, ensuring that your messaging is received with clarity, emotion, and trust.Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/
If you’re ready to turn readers into loyal fans who actually stick around, this episode is for you. Juliet Clark dives into the real magic of reader loyalty—how to create emotional connections, celebrate small wins, and craft messaging that feels personal, not pushy. From building your ideal reader avatar to smart ways to show up consistently (even if social media isn’t your favorite), you’ll get actionable strategies to keep your audience engaged, transform casual readers into advocates, and grow your author platform in ways that actually work.Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/
You’ve poured your heart and soul into your book. It’s finished, polished, and ready for the world. So, why isn't anyone buying it? If you're an author (or any business person, for that matter) feeling frustrated by low sales and ineffective promotions, you’re not alone. The reality is, with over 100,000 books published every month, simply having a great book isn't enough—you have to be found.Most authors skip straight to the selling part, jumping right to pitching their product before laying the essential groundwork. This approach almost always fails.Today, we're diving into the science of marketing and the five crucial phases of promotion that separate successful authors from those who struggle. We'll reveal why skipping the initial unaware and problem-aware stages is the biggest mistake you can make, costing you trust, conversions, and long-term resonance. Stop working harder and start communicating more strategically. Discover how to layer your marketing for sustainable success, turning strangers into advocates—starting long before your book hits the shelf. Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/
High-achieving women often find themselves caught in a relentless cycle of people-pleasing, perfectionism, and crippling burnout. If you’ve ever felt stretched thin, isolated, and on the brink of emotional exhaustion, you're not alone. We sat down with author, entrepreneur, and emotional wellness advocate Tracy Doyle to discuss her remarkable journey from profound personal trauma and corporate overwhelm to creating a life of calm, clarity, and confidence.In this powerful interview, Tracy unpacks the origin of her transformative book, Life Storms Finding Your Clear Sky, and reveals the core of her proprietary framework, the Aurora Method. This isn't just another self-help program; it's a profound, step-by-step guide to uncovering the deep-seated beliefs driving your unwanted reactions and helping you restore connection—first to yourself, and then to others. Get ready to learn how to turn your inner life storms into a path toward your own clear sky.Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/
Your business success isn't luck—it's a conscious decision that starts with a success mindset for a brand new year. Juliet Clark welcomes Lin Yuan-Su, the founder of Enlightened Success Institute and a coach who famously built a multi-seven-figure business after making a powerful, spirit-led decision to leave her stable career as a registered dietitian. Lin dives into her "Success Trifecta," highlighting that Mindset is 80% of the game, followed by Aligned Strategy and then Action. She shares her personal journey from an employee-mindset to becoming a powerful business owner, underscoring why authors and entrepreneurs must stop treating their book as a costly hobby and start seeing it as a lucrative business. Lin also emphasizes the necessity of creating a solid plan, putting ongoing business activities onto your calendar, and setting a clear, detailed vision that includes both personal health and relationships for full-spectrum success.Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/
Stop gambling with your book budget! The key to successful and affordable publishing is knowing how to preempt the costly errors that plague new authors. Host Juliet Clark delivers a frank breakdown of the crucial steps you must complete before submitting your manuscript. She reveals the expensive reality of skipping a professional editor who stays through formatting, the strict rules on AI-generated content, and the non-negotiable requirement for high-resolution images with commercial licenses. Learn why securing a cover mock-up, a current professional headshot, and edited endorsements a full three months in advance are vital to a professional and timely launch, reminding authors that the book they submit is the book they get back, so get all your ducks in a row.Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/
Uncover the latest trends in book marketing innovation straight from three industry disruptors who are reshaping the author's journey. Juliet Clark sits down with Kathleen Kaiser of the ProBookLaunch; Desireé Duffy, founder of the PR agency Black Château and The BookFest; and Jared Kuritz, CEO of Strategies Public Relations and CMO of the cutting-edge audio platform Zoundy. They tackle the shift in publishing, beginning with the explosive growth of the audiobook market, which has now surpassed e-books in sales. They also explore new platforms like Zoundy that offer authors unprecedented marketing and list-building control. Learn why Kathleen asserts that marketing is a science and how her agency uses AI to automate media kit creation. Desireé highlights the resurgence of listicle articles and the enduring importance of human connection, even as technology speeds up. Finally, Jared breaks down the essential business model every author needs. He covers the critical mindset shift: building your community, not just selling your book, starting 12 to 24 months in advance.Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/
Ready to make 2026 your best publishing and book marketing year yet? In this essential guide, host Juliet Clark dives deep into the hottest trends shaping the publishing world. From the explosion of genre-bending fiction (think Sci-Fi Mystery and Romantic City!) and the ongoing demand for authentic, human-written content, to leveraging cutting-edge AI tools for editing and marketing—we've got your roadmap. Discover the genres set to dominate, tech trends you can’t ignore,  and monetization strategies that work! If you're an author looking to lead, connect with readers, and reach your publishing goals, you need to hear this now. Tune in and get your 2026 strategy locked down!Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/
Every author dreams of readers who do not just buy their book once, but stay connected, share it with friends, and eagerly await the next release. Business connection specialist Shannon Procise discusses how to move beyond one-time sales and build a loyal community of raving fans around your work.We cover:Simple ways to connect with readers before, during, and after launchHow to use newsletters, social media, and events to build authentic relationshipsStrategies for turning casual readers into lifelong supporters and referral partnersReal-world examples of authors who have built thriving fan bases without burning outWhether you are just starting out or already have books in print, this discussion shows how to create a reader community that fuels both your impact and income.Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/
Get ready to end the struggle and find the balance in your tech-driven family life! Digital Daze is every parent's essential guide to creating a productive relationship with screen time and stronger family bonds. We welcome Martial Peter, founder of Neuro-Synchronology™—a pioneer in harmonizing the conscious and subconscious mind—to discuss his vital new book. Martial explains that technology isn't the problem, but rather the bad use of it, and shares practical, bite-sized strategies on how to create "tech-free zones" like the dining table, how to detox your own phone addiction to model the right behavior, and how to replace screen time with engaging, fun activities. Plus, learn about his essential "get out of jail free card" concept for building a safe zone and a foundation of trust with your children to navigate the dangers of the digital world.Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/
Stop leaving money on the table! Uncover the seven income streams every author needs to build a truly thriving business. Juliet Clark shares her secrets for diversifying revenue, building an engaged audience, and confidently converting clients. This episode is packed with practical advice for non-fiction authors in the coaching space, exploring how to overcome financial susceptibility to outside risks, leverage overhead, and navigate seasonal dips. Discover how to make your business more interesting and gain peace of mind through multiple income streams, with examples like service-based, product-based, event-based, third-party, and automated revenue.Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/
Most authors make one critical mistake: treating their book as a business plan. For a truly profitable launch and marketing, you can't rely on royalties alone—which often net just $1-$3 per copy. The reality is you need a stable, income-generating business built around your book, and that requires 12 to 18 months of focused, strategic planning.This episode is your call to action. Join Juliet Clark and learn how to start building an email list and audience now, diversify your revenue through courses and speaking, and use a four-pillar framework to turn intentions into profit. Stop just writing and start strategically planning your launch to ensure your creative work leads to a successful, scalable, and profitable business.Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/
Stop wasting time with ineffective outreach and discover time-saving shortcuts to securing a ton of podcasts for your book. Industry veteran Jackie Lapin, leader of Conscious Media Relations’ Radio/Podcast Tours, breaks down the exact steps and essential materials authors need to become an irresistible guest, helping nearly 400,000 authors grow their businesses and sell more books. She reveals the structure of a perfect, one-and-a-half-page pitch letter with an irresistible "hook," the critical components of a comprehensive Media Kit (including the essential "20 questions"), how to write compelling, spam-avoiding subject lines, and the three key promotional items—your book, a free gift, and an upsell—you need to maximize your interview success and stand out in the crowded podcast landscape.Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/
If you want to achieve high book sales, simply publishing and putting it on sale is not enough. You must also be willing to do the hard work of creating a strong and impactful author platform. Juliet Clark discusses the seven essential pillars in creating your own author platform, which allows you to establish an audience and start getting more visibility. She breaks down practical ways to navigate the ever-changing online algorithms, social media trends, and content creation approaches. Juliet also emphasizes the importance of building your own author website, email list, press kit, and a wide network of fellow authors.Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/
Book marketing doesn’t have to be overwhelming, and thanks to LaunchMaster, it no longer is. In this episode, Juliet Clark talks with Kathleen Kaiser, co-founder of ProBookLaunch and president of the Writers and Publishers Network, about how their new AI-powered tool helps authors simplify book marketing, improve Amazon visibility, and reclaim time to focus on writing. From generating media kits and social posts to optimizing keywords and categories, LaunchMaster streamlines the entire process with precision and professionalism. Kathleen also shares expert insights on the latest Amazon algorithm changes, how to adapt your book’s metadata for better rankings, and why small adjustments can make a big difference in sales. Whether you’re a debut author or managing a backlist, this conversation shows how innovation and experience can turn book marketing into a seamless and successful system.Head on to Probooklaunch.com and use the discount code: PBL20Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/
Setting up a business for your book isn’t just smart, it’s essential. In this episode, Juliet Clark sits down with Aaron Scott Young of Laughlin Associates to explore why every author should treat their work as both a creative pursuit and a protected asset. Aaron breaks down how incorporating your book-related ventures—whether for speaking, consulting, or brand credibility—can safeguard your personal wealth, reduce tax liability, and position you as a true professional in the marketplace. Drawing from decades of experience helping entrepreneurs and authors build solid business foundations, Aaron explains how to separate passion from protection, creativity from risk, and hobby from enterprise. This conversation is a must-listen for any author ready to turn their intellectual property into a long-term business advantageLove the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/
Humanizing your funnels isn’t just about better conversions — it’s about building connections. In this episode, heart-centered marketing architect Rebecca Bertoldi joins Juliet Clark to show how marketers can create emotional, authentic experiences that make audiences feel seen and valued. Learn how to better understand your customer using simple research hacks, craft personalized journeys that speak directly to each subscriber, and remove false scarcity to build trust. Discover how to add transformational “aha” moments that turn casual readers into raving fans, and how spotlighting your audience as the hero can make them feel good about themselves — and about saying yes to you.Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/
Every author must master the right book marketing strategies if they want to reach their target readers and make their work known to the world. Juliet Clark is here to discuss the Superbrand Audience Accelerator program she has created with Gary MacDermid, which helps authors and even entrepreneurs in elevating their marketing approaches. She emphasizes the importance of long-term planning, consistent content creation, and getting professional help in building a strong multi-channel marketing. Juliet also discusses how to improve client experience analytics and use your book to direct readers to bigger ticket items.Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/
If you want to stay connected with your target audience and maintain a positive online reputation, staying up-to-date with today’s media trends is essential. If you know what’s hip and hot in the world of digital marketing, you are setting yourself up for success. Juliet Clark leads a panel discussion to uncover the latest updates you should know about. Joining her are three amazing industry leaders and media experts: Tracy Hazzard of Podetize, Jackie Lapin of The Historic Traveler, and Joie Gharrity of Joie G 113. Together, they explore the impact of AI on content creation, the importance of creating long-form content, and the power of video production through YouTube. They also share valuable insights on how to adapt to the ever-changing social media climate and the rapid shifts in audience behavior.Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/
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