Make Moves Podcast

Your business isn’t failing because you’re lazy, broken, or “bad at discipline.” Sometimes it’s ADHD hiding in plain sight behind straight A’s, last-minute adrenaline, and a lifetime of figuring out how to perform under pressure. Clayton sits down with David Zwoboda from the Plant Medicine for PTSD Podcast for a candid, funny, and surprisingly practical conversation about what happens when high achievement stops covering up executive dysfunction and you finally start building a life that work...

A boring PDF freebie won’t fix a quiet pipeline. The fastest lead magnets I’ve used on Instagram don’t just “teach” something, they create real progress for a real person, right now. That’s the heart of what I call a service exchange lead magnet: a free, personalized assessment you perform in exchange for a simple entry like a comment and a DM. I walk you through what a lead magnet actually is, why opt-ins matter more than likes, and how tools like ManyChat, Flodesk, Notion, and Loom can sup...

Your next client might not be saying “no” to your offer, they might be saying “I don’t believe you.” I’m breaking down one of the most overlooked skills in Instagram marketing and online coaching sales: the way you sound. Same script, same transformation, same promise, but if your tone feels flat or uncertain, your audience feels it and your close rate pays the price. We talk about how tonality, animation, and conviction change the way people experience your content, whether you’re tal...

You don’t need a wild life to tell great stories. You need a better system for noticing what already happened, collecting the proof, and connecting the dots to the work you do today. That’s what we’re digging into here, especially if you’re a health or fitness coach trying to land dream clients from Instagram without sounding salesy. We walk through a simple “timeline” approach to uncover story arcs you can pull from right now, even if you feel like your days are repetitive. You’ll lea...

I share what it’s been like getting diagnosed with ADHD at 36 and why it felt like I’d been building my business on hard mode. I break down the symptoms I missed, what the online assessment was like, and the simple systems that help me focus without living in a shame spiral. I cover topics including: How did I start to have a hunch that I might have ADHD?My personal symptoms and strugglesMy past symptoms I didn’t even knowThe online diagnosis processThings that are currently working for...