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© shopper behaviour
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Shopper Talks is a podcast channel that will discuss the current phenomena and trend of shopper behaviour by SBM ITB Students
21 Episodes
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Pandemic has been here for almost 2 years, We all know very well that during this pandemic, public transportation is being severely affected. So in this Podcast, we're going to have a chat with Mr. Mediko Azwar, about how to encounter this problem, especially in Blue Bird taxis. Besides, Mr. Mediko also has many informative messages for those of you who want to enter the world of professional marketing, such as the mindsets that a marketer must have and how to face job interviews.
Indonesia is known for its coffee culture. In recent years the consumption for coffee has also increased in Indonesia and more and more coffee shops are springing up which are aimed at a rising middle class and the increased numbers of visitors to Indonesia. In this episode of Shopper Talks, we met Satrio Danu, the co-founder of the famous coffee shop, MUSAT. He talks about the beginning of his up’s and down’s journey in the establishment of MUSAT, how the pandemic affecting his business and his special ‘potion’ to overcome the situation. Also, he told us about the important lesson for the after-college life. That’s not all, listen to this episode to hear the complete story from the man himself and what is it like to be an entrepreneur while also being a student in his early adult. Shopper Talks is available on Spotify, Anchor, Apple Podcast, and Google Podcast. Be the first to listen or you'll miss out on every interesting discussion. You also could discuss with us and share your experiences through our Instagram: @Shopper_talks or Email: sbm.shopper@gmail.com
Nowadays almost everyone has started to move to e-commerce to shop for their daily needs and products from their favorite brands. By shopping in e-commerce makes life so much easier. Just click and pay, then the next day or a few days later your orders will arrive. But, have you ever wondered e-commerce has a big influence on the increase of digital buyers? With Customer Insight Manager at Blibli, let's find out more about the magnificent world of e-commerce which has changed customer behavior. Let's follow the excitement in the conversation with Kak Marhara!
Shopper Talk Ep. 12: Building Relationship with Different Type of Shoppers
Nowadays, we can see how consumers have more and more influence than they have ever had in the past. It is no stranger to how a business manage their relationship with customers is a key determination of success. In this podcast, we'll explore deeper regarding this matter and gain helpful insight with Amalina Fajrin Chudori, the owner of @dna.galeri. Why customer relationship is important? What kind of shoppers will you need to deal with? How to deal with them?
Come listen and get tremendous insightful thought from the expert!
Hello Shoppers!
Welcome back to our podcast!
The development of Muslim fashion continues to increase significantly in Indonesia. The statement will certainly raise questions for all of us. Why is it going to increase? How does it work?
So on this fifth podcast titled "Shifting Consumer Stereotypes Through Modern Muslim Fashion", we together with Wildan Salim owner of FDKHR will provide information on how to capitalize on trends into a business opportunity, especially in the field of Muslim fashion and also how a company should treat the consumers well to make the business can continue to grow.
Pop culture that encompasses all fun things in life and the widespread accessibility that is digital media, what's not to love?
Monday Buddy is all that—established in early 2021, they cover creative scenes and culture with the aim to offer experience of diversity in lifestyle—for passion, not profit.
Here in this podcast where we will delve deeper into their drive, content influence, and how they communicate everything into a creative promotional strategy that speaks to their audience.
In the mid 2000s, streetwear began to enter Indonesia and had an impact on the cities of Bandung and Jakarta where both cities popularized this streetwear fashion. Since then, streetwear has been growing rapidly in Indonesia. In the last year, one of the companies that emphasizes streetwear fashion in Indonesia that is located in Bandung is Palugada Streetwear. Even though Palugada Streetwear was established during the pandemic, the company successfully adapted to the Indonesian market.
In this podcast of Shopper Talks, starring Aditya Almuricha (@almuricha) as the Co-Founder of Palugada Streetwear and Bali (@kyloball) as the internal manangement of Palugada. They shared their insightful journey on building Palugada as a rising local fashion brand during the pandemic, culture value of streetwear in Indonesia, shopper behavior towards purchasing streetwear, Palugada marketing strategy, and a message from the speakers on their life experience of be a young entrepreneurs and as an undergraduate students.
Listen it via spotify or anchor: ShopperTalks!
“Farming is a process of learning. You will go through it and get the lesson learned for yourself until you succeed. That is also works on our life”
Alo! In this last episode with Kak Riska as a founder of We Grow-Life, we are talking about how to catch up with an uncertainty in this pandemic situation and how we could capture those situations into the opportunities for our business. Also, we could look into how the shifting behavior could affect We Grow as a start-up business and to the people who were doing urban farming to then get a lot of benefits such as stress relief and self development.
Enjoy the podcast!
Find out more episodes at instagram: @shopper_talks and go check @wegrow.life to start to learn about farming!
Hai Shoppers peeps!, ada kabar baik buatmu!
Selama ini mungkin kamu sudah merasa puas dengan strategi marketing yang kamu lakukan di bisnis kamu. tapi apakah kamu sudah sadar betapa pentingnya mengenal customer yang menjadi sumber pendapatan dari bisnis kamu terutama dalam bisnis fashion.
Pas banget nih kamu datang di waktu yang tepat. Disini kamu akan mengerti dan belajar bagaimana cara untuk mengenal customer yang ada di bisnis fashion kamu dan bagaimana cara yang paling efektif untuk membuat marketing campaign yang tepat sasaran ke target customer kamu?
Pasti penasaran banget kan bagaimana caranya membuat marketing campaign yang benar benar tepat sasaran. Nah, disini Shopper Talks ditemani oleh CEO dari @myfashionistas yaitu Kak Yessie Natasia yang sudah dikenal dengan kemampuan nya dalam membuat strategi dalam bisnis fashion ini!
Event Organizer is basically about bridging the client's needs and wants and bringing their fantasies into realities. In today's episode with Riesky, the founder and CEO of Magical Event Organizer, we will talk about the client's behaviors, what planning it took, and how to differentiate your own Event Organizer. Moreover, we will discuss the possibility of holding an event during a pandemic.
PANDEMI?! SIAPA TAKUT?
Who doesn’t know about e-wallet? Hampir semua masyarakat di belahan dunia menggunakan e-wallet untuk transaksi kebutuhan rumah, isi pulsa, kebutuhan dalam transportasi, dan bahkan berbelanja. Di Indonesia sendiri, terdapat salah satu E-wallet bernama LinkAja. Penasaran ga sih gimana proses customer journey LinkAja sampai bisa sesukses ini, terutama di tengah pandemi ini?
Yuk kepoin dan belajar lebih jauh tentang consumer journey bareng Kak Agia sebagai Consumer Insight Lead di LinkAja! dan pastinya super insightfull!!
Yuk tunggu apa lagi, kepoin diskusi kecil tapi serius kita yang tentu ajaa akan nambah pengetahuan kalian tentang consumer engagement, awareness, dan juga brand touchpoint!
Sampai bertemu di podcast!
✨Hi Shoppers!👀
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As we know, this pandemic has had a huge impact on all industrial sectors, one of which is the film industry. During this pandemic, we couldn't watch movies in theaters as usual.
Well! But do you know that there is a solution for us to watch the movie. It was Drive-In Senja!🚘🎬
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@driveinsenja was a new concept of cinema or we can call it drive-in cinema where we can watch movies in the outdoors area and it doesn't cause a crowd. So it makes us very safe from the viruses. We will watch a movie from inside the car, and this will be a new experience for us!🤩
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Do you want to know how this business has become popular and what the strategies that they implement in holding a drive in cinema in the midst of a pandemic?
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Let’s check our podcast bit.ly/dikalapandemi with kak Bunga Mentari from Birama Live @biramalive.id as the organizer for Drive-In Senja Bandung via Spotify!✨🚗🎞
This podcast highlights the strategy that is used by Teh Kotak to deal with shoppers’ shifting behavior during the Covid-19 pandemic. Besides that, we also have further exciting discussions with Teh Kotak Brand Manager, Mas Kemal! One of these is how Teh Kotak overcomes the health protocol that prohibits people from social gathering considering that they used to regularly become a sponsor of large music concerts in Indonesia before the pandemic. This podcast will help you answer your curiosity and give you interesting insights!
Talking about perfume, it is something picky, in which it need to be smelled before deciding to buy.
But, have you ever thought that there was a company called PT Hadir Mengharumkan Nusantara or familiarly called HMNS Perfume (r: humans) that sold perfume by using an online platform and now they are successfully selling their products?
Wanna know more about this?
✨Check out our Podcast starring Amron Naibaho as the co-founder and COO of HMNS perfume. ✨
Isn't it weird that some GAMES are called ESPORTS?🎮 What drives people to consume all esports related products? How and why did the Industry get this big? To fill up our curiosity, we invited Ricky Setiawan, the CEO of GGWP.ID, the BIGGEST Esports platform in Indonesia! Beyond that though, he's a consumer behavior enthusiast that has conducted so much research in the Esports Industry.
In this podcast, we are going to discuss about how Chatime utilize their shopper behavior in order to develop their business, and stay on top of the market. Starring Kak Feronia Wibowo as the Director of Chatime Indonesia, you can listen to her insightful talks on Spotify. Stay Tune!
Unexpectedly, the moment of the Covid 19 pandemic also has some positive impacts. One of them is in the ornamental plant industry, starting from the beginning of 2020, the trend of ornamental plants has increased. Luckily, it does not stop but continues getting ahead and making opportunities both for players in the crop sector and newcomers. To find out the reason, then you can stay tuned and listen to our podcasts with Mr. Handry Chuhairy, owner of the Han Garden Nursery which focuses on ornamental and rare plants.
For the third episodes, Shopper Talks invites Jessica Mila, a well-known actress and influencer, to answer assumption and reveal the reality of becoming a face with 18 million followers. With great followers came with big responsibility, she said. A mindful conversation with a bit chit-chat about her previous work, personal branding, ups and down in life will surely gives you a new perspective on being an influencer.
HELLO LUXURY GOODS LOVERS!
Welcome to our second podcast! 🌈
Did you know that today the world keeps continuously developing with many advanced and sophisticated technologies and innovations? Did you know that one of the biggest impacts is on the ease of getting information for online shopping? Did you know that digital marketing plays a huge role in promoting and increasing customer interest in luxury brands? Then, how does it work?
This podcast will highlight “The Impact of Digital Marketing to Customers' Behavior in Luxury Brands”, especially in this new era of emerging technologies where everyone in this world can have free access to internet services anywhere, anytime, without any significant boundaries.
Keep yourself educated and never stop learning! Tune in now and happy listening ✨
How many of you are aware of sustainable fashion? How you react with the fast fashion trends? Sustainability is emerging and together, people should make it come true. Here we are, giving you some tips and insights about how fashion consumer should be responsible to their buying habits and how to be the smart buyer the world love!
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