The Katie Lance Podcast

Fresh off the stage at Inman Connect in NYC, I’m sharing what I’m seeing right now with Instagram for real estate agents. In this episode, I break down what’s actually working in 2026, from Reels and search to DMs and real conversations that turn into leads. Plus a quick life and business update, a little Broadway fun, and some behind-the-scenes from my latest Instagram Masterclass. If Instagram has felt overwhelming, this will help you simplify and focus on what really moves the needle.A few things I talked about.... • Behind the scenes at Inman Connect • Why Reels are still the #1 growth tool • Search is the new hashtag (Instagram SEO tips) • DMs as the new leads and conversations that convert • Easy Reel formats: talk-to-camera, B-roll, green screen • How to batch content and keep it simple • The 4 types of content every Realtor should postQuestions? Please DM me!

In this episode, I’m coming to you a little tired, very real, and recording late from my hotel room in New York City.I almost skipped recording this week, but consistency has been a big focus for me in 2026, especially with the podcast. So instead of a perfectly planned episode, I’m sharing an off-the-cuff check-in and some behind-the-scenes of what’s been going on lately.I talk about traveling between Portland, Oregon and New York City, speaking at events, college visits with my oldest son, and pulling off a big surprise for my dad by officially joining Rotary. I also share why community, face-to-face connection, and taking the online offline feels more important than ever right now.I give a preview of my upcoming talk at Inman Connect in New York, where I’m sharing what’s actually working on Instagram right now, especially when it comes to Reels, Stories, and DMs. If you’re a real estate agent or business owner who doesn’t want to be a full-time content creator, this conversation is for you.We also talk about navigating social media during heavy or uncertain times, leaning into who you are instead of chasing trends, and why no app, tool, or AI can ever replace you.This episode is part personal check-in, part behind-the-scenes, and part reminder that real connection still matters.In this episode, we cover:Why I almost skipped recording this podcast (and why I didn’t)Traveling for speaking gigs and college visitsSpeaking at Inman Connect New YorkWhat’s actually working on Instagram right nowReels, Stories, and DMs for real estate professionalsWhy connection beats perfection on social mediaTaking the online offline in 2026Joining Rotary and getting involved in local communityNavigating content during heavy or uncertain timesWhy there’s no app or AI tool that can replace youIf you enjoyed this episode, I’d love to hear from you. Send me a DM on Instagram, leave a review, or share this episode with a friend who needs a reminder that showing up as yourself still wins.Thanks for listening, and I’ll see you on the next episode!

In this episode, Katie shares key takeaways from a recent #CoffeeWithKatie community Zoom inside the #GetSocialSmart Academy. Instead of theory or trends for the sake of trends, this conversation focused on what real estate professionals are actually seeing work right now on social media in 2026.From leaning into your niche and telling better stories, to repurposing content and building real community, this episode is packed with practical, doable ideas you can apply immediately.If social media has felt overwhelming or noisy lately, this episode will help you refocus on what truly matters.In this episode, we cover:Why 2026 is shaping up to be the year of the nicheHow personal storytelling builds trust faster than facts and figuresSimple ways to stand out without posting moreEasy content ideas using emails and everyday inspirationHow to attract more local followers on InstagramRepurposing old content into new formats (carousel to reel and more)Common tech frustrations with social platforms and how to handle themWhy email marketing still matters in a “rented ground” worldDrafts vs scheduling and how to give your future self a giftThe power of recurring content themes for consistencyKatie also shares what’s coming up next inside the #GetSocialSmart Academy, including a full focus on Instagram in February.Helpful Links:👉 Join the #GetSocialSmart Academy 🎤 Speaking & Training Info 📸 Connect on Instagram❤️ February Content Calendars and Canva TemplatesIf you enjoyed this episode, please consider leaving a 5-star review and sharing it with a colleague or friend. Your support helps more people discover the podcast!

Feeling overwhelmed by content, leads, and marketing ideas scattered everywhere?In this episode, Katie breaks down why Google Sheets is one of her favorite tools for staying organized without making content feel like a second full-time job. Inspired by a recent live class inside the #GetSocialSmart Academy, Katie shares practical ways real estate professionals and entrepreneurs can use Google Sheets as a simple, flexible “marketing home base.”You’ll hear why you do not need to love spreadsheets to benefit from them, how Google Sheets can replace scattered notes and guesswork, and how staying organized can help you stay consistent without posting every day.In this episode, you’ll learn:Why Google Sheets is a powerful (and free) organization tool for busy professionalsHow to use Google Sheets for content planning, batching, and marketing calendarsSimple ways to track leads and follow-ups without a complicated CRMHow to manage open houses, events, and client experiences in one placeIdeas for using Google Sheets for productivity, market data, and collaborationCommon mistakes to avoid when setting up your sheetsKatie also shares details about the full Google Sheets for Content Organization class, which includes step-by-step training, slides, and bonus templates like a 12-month content plan, buyer and seller lead trackers, and a Google Sheets cheat sheet.Helpful links & resources:Access the full Google Sheets class (included for #GetSocialSmart Academy members)Join the #GetSocialSmart Academy for weekly Coffee With Katie trainings, community Zooms, and masterclassesRequest a fun sticker pack via the link here or email katie@katielance.comLet's connect on Instagram @katielanceIf you enjoyed this episode, take a screenshot and share it on social media, or leave a 5-star review to help more people find the podcast.

It’s still early in 2026, and if you’re feeling a little behind on your content or social media plan, you are not alone. In this episode, I’m breaking down the exact framework we teach inside the Get Social Smart Academy to help you create a simple, flexible, and realistic plan for your marketing this year.You’ll hear how to do a quick self-audit of your online presence, how to clarify your voice and who you want to attract, and how to build a content routine that actually fits into real life. I also walk through how to organize your ideas, create evergreen content you can reuse all year, and use monthly themes to make content creation feel easier and more focused.We also talk about why consistency matters more than ever in today’s algorithms, how to time-block your content creation, and what tools can help you stay organized and avoid burnout.If you’ve been feeling stuck, overwhelmed, or unsure where to start with your 2026 plan, this episode will help you reset, refocus, and move forward with confidence.Links Mentioned in This Episode2026 Planning Masterclass#GetSocialSmart AcademyGoogle Sheets for Content Organization classLet's connect! @katielance

In this episode, I’m sharing my real focus for 2026 - no hype, and no crystal ball required.I’m talking about what actually matters moving forward: creating a sustainable content plan, using AI smarter (without losing your voice), leaning into your niche, building real community, and cutting through the noise with more intention and humanity.This episode is for entrepreneurs and real estate professionals who want to stay visible, build trust, and grow without burning out - and who are craving a simpler, more intentional way to show up online in 2026.Happy New Year!🔗 Links Mentioned in This EpisodeJoin the #GetSocialSmart Academy2026 Planning Masterclass (included for Academy members)Content Organization with Google Sheets TrainingGoing more analog in 2026 (Reel)Let's connect! Email me katie@katielance.com or DM me @katielance

As the year comes to a close, I’m recording one last, completely unscripted podcast - from my driveway. With no notes, no studio, and no filters, this is a messy, honest year-end reflection on business, life, and everything in between.In this episode, I share what this past year really looked like behind the scenes, why consistency doesn’t always mean perfection, and how I’m thinking about community, connection, content, and in-person experiences moving into the new year. We’ll talk about social media, AI, handwritten notes, face-to-face conversations, and why relationships matter more than ever in a noisy world.If you’re ending the year feeling proud, tired, hopeful, or unsure - you’re not alone. Consider this a reminder that it’s okay to give yourself grace and that done is better than perfect.Links mentioned in the episode:#GetSocialSmart AcademySmall Group CoachingLet's connect on Instagram @katielanceGet free stickers hereWould love to hear your feedback and what you would like to see in the new year - email me katie@katielance.com. Thank you and Happy New Year!

In this episode, I’m sharing my favorite things - the tools, apps, tech, resources, and just-for-fun goodies that are making a big difference in my business and life right now. Whether you're a real estate pro, entrepreneur, or just looking for new inspiration, this is my personal list of what I truly love and use.I’ll walk you through exactly why I love each one, how I use them day-to-day, and where you can check them out for yourself. It’s a mix of practical and personal - and a fun way to wrap up the year with purpose, intention, and a little joy. You can watch the full show here on YouTube.🔗 Resources 🎓 Join the #GetSocialSmart Academy (end of year sale!) 📅 Download my free content grid 📕 Purchase my 18-month social media planner on Amazon 📺 Subscribe to my YouTube channel ❤️ Let’s connect on Instagram🛍️ Shop my Amazon store (affiliate links)

In this August recap, Katie shares a behind-the-scenes look at life, business, and social media strategy. From her family’s annual glamping trip to Pismo Beach and the milestone of having both boys in high school, to speaking at the NABOR Symposium in Naples, this episode is a mix of personal and professional highlights.Inside the #GetSocialSmart Academy, the theme was content strategy and repurposing - Katie recaps the biggest takeaways from recent trainings, including how to create one big idea each month, repurpose video content across multiple platforms, and write captions that truly connect.Plus, Katie shares what’s coming next - the reopening of her small group coaching program and September’s Academy theme of Instagram. She closes with encouragement for fall: don’t be like Blockbuster. Keep evolving, adapting, and moving forward in your real estate business.Whether you’re a Realtor, entrepreneur, or content creator, this episode will leave you inspired to simplify your strategy and take action.Links and resources mentioned:Content Strategy Masterclass#GetSocialSmart Academy6-Week Small Group Coaching (waitlist)#GetSocialSmart Vegas MastermindKatie's YouTube ChannelLet's connect! DM me on Instagram @katielance

It’s the end of July - and this episode is your behind-the-scenes peek at life, business, and everything in between. I’m sharing a real, unfiltered recap of my summer so far - from unplugging in Maui and our big family reunion, to launching Canva Camp and locking in 5 new speaking gigs for 2025–2026. 🎤🌴You’ll hear:What’s working in real estate content right nowThe mindset shift that comes with summer slow-downsWhy taking time to unplug is non-negotiableA sneak peek at what’s coming in August: content strategy, repurposing, and planning ahead for fallWhether you’re a real estate agent, entrepreneur, or just feeling the mid-year momentum shift — this one’s for you.Let’s work hard, play hard, and finish this year strong.🔗 Links + Resources:🔥 Academy: Black Friday in July Deal Join for just $49/month or $499/year (normally $99/month or $999/year) 👉 https://www.katielance.com/academy🎨 Canva Camp Replay – Limited Time Offer Get $100 off with code CAMP100 👉 https://www.katielance.com/offers/WcrG8p5L/checkout?coupon_code=CAMP100🛍️ New: Digital Shop Templates, trainings, planners, and more 👉 https://www.katielance.com/digital-shop🎤 Book Katie to Speak at Your Next Event Now booking Fall 2025 and 2026! 👉 katielance.com/speaking🌺 Maui Moments – Watch the Reel 👉 https://www.instagram.com/katielance/reel/DMdNLohxOh7/👨‍👩‍👦 Family Reunion Fun – Watch the Reel 👉 https://www.instagram.com/katielance/reel/DMHspjfOe7c/

In this power-packed episode, Katie Lance sits down with Marguerite Martin for Day 2 of our Summer Sprint series to help you reset and refocus your real estate business for the second half of the year. Marguerite shares practical strategies on how to track your numbers, understand your pipeline, and align your marketing with your income goals so you can finish 2025 strong—without the overwhelm. You’ll learn how to simplify your tracking (even with a simple whiteboard or spreadsheet), identify what’s working, and shift your prospecting to attract your ideal clients consistently.If you’re feeling off-track or unclear about your next steps, grab a notebook, hit play, and get ready to clarify your plan to work hard, play hard, and thrive in your business.🔗 Check the Zoom replay for Part 1 and Part 2 including the recording and bonus checklist 🔗 Here are the details on joining us for the #GetSocialSmart Vegas Mastermind this November at the Bellagio. Spots are limited!👉 If you enjoyed this episode, be sure to subscribe so you don’t miss the next one, and share it with a fellow realtor who’s ready to level up!

Welcome to Summer Sprint Day One! In this special episode, Katie Lance is joined by brand strategist Christine George for a powerful conversation on how real estate professionals can uncover and elevate their brand voice to stand out in a crowded market.You’ll learn: ✨ Why brand clarity is crucial for attracting your ideal clients ✨ How to create a brand voice that feels like YOU ✨ Practical steps to audit your current marketing and social media ✨ How to build consistency across your messagingWhether you’ve been in the business for a few years or decades, this midyear business reset will help you confidently position yourself for the second half of 2025 and beyond.Grab your notebook, hit play, and let’s reset your business together!📌 Check out the full Summer Sprint Zoom recordings with slides and video plus bonus item here! 📌 Want to go deeper with Katie? Learn more about the #GetSocialSmart Vegas Mastermind happening this November!💡 If you enjoyed this episode, please rate, review, and share it with a fellow agent who could use a midyear business boost!

How can giving back to your community help your real estate business grow authentically? In this inspiring episode, Katie sits down with Amy Karol, a Florida-based real estate leader and community champion, to explore how small, genuine actions - like a local pet food drive - can transform your personal brand and attract clients who love working with you.You’ll learn: ✅ How to build trust without feeling salesy ✅ Ways to align your passions with your business ✅ Tips for creating small, meaningful community initiatives ✅ Why “people, not pitching” is your superpower in real estateAmy’s journey from professor to agent to community leader is a blueprint for standing out in a crowded market while doing what you love. Whether it’s avocados, dogs, or sunsets, you’ll discover how your interests can lead to real, lasting connections - and ultimately, more clients who feel like your people.🎧 Listen in and get inspired to take your brand from good to great, while building a business that feels aligned and joyful.👉 Want the full one-hour training? It’s available inside the #GetSocialSmart Academy, or you can purchase it separately. Questions? Email me katie@katielance.com or DM me @katielance. Thank you!

Ever wondered what really happens at our exclusive #GetSocialSmart Mastermind? In this episode, I’m pulling back the curtain and sharing the inside scoop - from the vibe and agenda to the transformations that happen when like-minded agents gather to level up. If you’ve been curious, this is your sneak peek! 🎉Watch the full webinar with the slides here >>Sign up for the Mastermind here >>Questions? Email me katie@katielance.com or DM me @katielance. 

This episode is a must-listen if you're a real estate agent ready to harness the power of YouTube! 🎥Katie shares an exclusive behind-the-scenes snippet from her #GetSocialSmart Academy featuring powerhouse Realtor and YouTuber Christian Walsh. Christian has built a thriving YouTube channel with 34,000+ subscribers - and more than half of his listings now come directly from YouTube. 🚀In this interview, you'll learn:✅ How Christian went from sporadic videos to consistent content that converts✅ Why niche content (like landlord laws and property updates) attracts the right clients✅ The systems and tools he uses to stay consistent (shoutout to Descript + Michelle!)✅ Tips for YouTube gear, thumbnails, titles, and dealing with trolls✅ Why market updates still matter—and how to make them work for lead gen✅ What to say in your videos to get viewers to actually reach out and work with youChristian also shares how he built a strong personal brand and why being YOU (quirks and all!) is your superpower on video.🎯 Want the full uncut 1-hour interview plus access to ALL of Katie’s YouTube trainings, templates, and content calendars? Join the #GetSocialSmart Academy today at https://www.katielance.com/academy👀 Or grab a seat for Katie’s upcoming YouTube Masterclass here: Click to register: https://www.katielance.com/offers/n2SNYze8/checkout

In this quick episode, I’m coming to you from the road - recording in San Diego while speaking at an event - and sharing a real-time update as March wraps up.Here’s what I cover in this behind-the-scenes check-in:✅ Highlights from our hugely successful ChatGPT & Canva AI Masterclass (with hundreds attending live!) ✅ The launch of our #GetSocialSmart Vegas Mastermind happening this November — early bird pricing ends March 31! ✅ Powerful insights from our new Backstage Pass coaching group, where we’re diving into boundaries and protecting your peace ✅ Life update: Baseball season, spring break/summer plans, and prepping for college visits (eek!) ✅ A preview of what’s coming in April — it’s all about video and YouTube inside the Academy!Whether you’re riding the momentum or need a fresh start, I hope this episode brings you encouragement and clarity. 💛🔗 Resources Mentioned:🎥 AI Masterclass Replay✨ Vegas Mastermind (November – Early Bird ends March 31)  💬 Backstage Pass Waitlist 📅 Join the #GetSocialSmart Academy 🎧 Enjoyed this episode? Tag me @katielance on Instagram with your biggest takeaway — I’d love to hear what resonated with you!

AI is transforming how real estate professionals market their business, save time, and boost efficiency. In this special episode, I’m trying something new—bringing you two of my latest YouTube videos, back-to-back, all about ChatGPT, Canva, and AI for real estate!You'll learn: ✅ How to use ChatGPT for listing descriptions, social media, and client follow-up ✅ Canva’s AI-powered tools for stunning real estate marketing ✅ AI video editing tools that make content creation a breeze ✅ The power of bulk content creation with Canva’s AII also share insights on content repurposing - why putting your content in multiple places (without just spraying it everywhere) is a smart strategy for reaching more people.🎉 Plus, I’m hosting a brand-new ChatGPT & Canva AI Masterclass designed specifically for real estate professionals! If you're ready to take your AI game to the next level, get signed up now. 👉 Let me know what you think of this format—should I bring more YouTube content to the podcast? DM me on Instagram @katielance and let’s chat! 🚀Additional links:ChatGPT and Canva AI MasterclassCanva AI Hacks (YouTube)ChatGPT and AI Hacks (YouTube)Questions? Email me katie@katielance.com

Are you feeling overwhelmed, constantly working, and struggling to find balance in your business? You’re not alone. Many entrepreneurs start their journey for freedom, only to find themselves on the fast track to burnout. But it doesn’t have to be this way!In this episode of The Katie Lance Podcast, I’m sharing game-changing strategies to help you build a sustainable, thriving business—without working 24/7. In this special bonus podcast you are listening to the audio from a recent webinar I hosted. Many of you asked for this here on the podcast - so I am sharing it here!In this bonus episode of the show you’ll learn:🔥 What You’ll Learn:✅ How to set non-negotiable boundaries that protect your time and energy✅ The secret to standing out in a crowded market (without feeling salesy!)✅ Why multiple income streams are the key to long-term success✅ How to scale your business without sacrificing your sanity✅ Actionable steps to help you work smarter, not harder💡 If this episode resonates with you, let’s take it a step further! Join my Backstage Pass to Business coaching program for in-depth guidance, strategy, and accountability to help you create a scalable business you love. Learn more at: https://katielance.com/backstagepass📩 Let’s Connect:💻 Website: https://katielance.com📲 Join Backstage Pass to Business: https://katielance.com/backstagepass📩 Join My Email List: https://katielance.com/📲 Instagram: @katielance🔔 Don’t forget to subscribe, rate, and review this podcast to help more entrepreneurs create thriving businesses!

Struggling with burnout while trying to grow your business? In this episode, I’m sharing three game-changing strategies to help you scale smarter, not harder. You’ll learn how to set boundaries that protect your time, stand out in a crowded market, and create recurring revenue so you can build a business that works for you—not the other way around. Plus, stay until the end for an exclusive opportunity to join my Backstage Pass to Business coaching program and get personalized support to implement these strategies. Ready to work smarter and create more freedom in your business? Tune in now! Would love to hear from you - let's connect on Instagram!Looking for more on this topic? Watch the in-depth one-hour free webinar replay I did here on Zoom. Additional links:Backstage Pass to Business: https://www.katielance.com/backstagepass#GetSocialSmart Academy: https://www.katielance.com/academyKatie's Instagram: https://instagram.com/katielanceKatie's YouTube: https://www.youtube.com/katielanceconsulting

Instagram is evolving faster than ever, and if you’re an entrepreneur, real estate pro, or content creator, you need to stay ahead of the trends to grow your brand and business in 2025. 🚀In this episode, I’m breaking down the biggest Instagram marketing trends you should focus on this year, including:✅ How AI is shaping Instagram marketing and why personalization matters more than ever✅ The latest updates to Reels—including 3-minute videos and Instagram’s new editing app, Edits✅ How to grow your community without the pressure to be perfect✅ Why DMs and private conversations are more powerful than ever✅ Engagement strategies that actually work in 2025Plus—if you’re ready to take your Instagram strategy to the next level, don’t miss my Instagram Masterclass on February 24th! In this exclusive live training, I’ll walk you through step-by-step how to maximize your content, boost engagement, and build a business that thrives on Instagram. Spots are limited—sign up now! 🎟️🔥👉 Loved this episode? Screenshot it, share it on Instagram Stories, and tag me @KatieLance—I’d love to hear your biggest takeaway!🎧 Tune in now on Apple Podcasts, Spotify, or wherever you listen to podcasts! 🎙️💡Additional links:Instagram Masterclass: https://www.katielance.com/offers/SPRHT2aT/checkout#GetSocialSmart Academy: https://www.katielance.com/academyLet's connect on Instagram: https://instagram.com/katielanceSubscribe to my YouTube: https://www.youtube.com/@KatieLanceLooking to book Katie to speak: https://katielance.com/speakingSubscribe to my email newsletter and receive free resources: https://katielance.com/freebies#InstagramMarketing #SocialMediaTrends #GetSocialSmart #InstagramTips #ContentMarketing