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Grow The Show
Grow The Show
Author: Kev Michael
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Description
Grow The Show is the podcast that grows YOUR podcast. Hosted by Kev Michael, a full-time podcaster since 2018 and growth coach to over 500 creators. Each episode delivers actionable strategies, real-world coaching, and expert interviews that help you build a bigger audience and turn your podcast into a powerful business asset. With millions of downloads and several million dollars in podcast-driven revenue under his belt, Kev brings the proven playbook for podcasters who are ready to go beyond the hobby and into growth. Subscribe now to learn how to grow your podcast — and make it work for you.
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Work with Kevin: Apply to the Grow The Show Accelerator
Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business!
Those download numbers? They're hiding your real success. With so many platforms and confusing stats, it's hard for even the biggest podcasters to see their true growth. But this episode breaks down three reasons your podcast is doing better than you think. Learn what your numbers actually say (and don't say) about your show, the signs you are actually growing, and how to track your total audience.
MORE FROM KEVIN:
Got feedback on this episode? Submit it here.
Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox!
Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business!
Connect with Kevin on Instagram or LinkedIn
Subscribe to Grow The Show on Youtube
This episode was produced by Podcast Boutique https://www.podcastboutique.com
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Are interviews helping your podcast, or holding it back? In this episode, host Kev Michael digs into the data and shares how guest episodes actually work to grow your podcast. Learn why interviews haven't been effective for your podcast, the mistake many podcasters are making when it comes to interviews, and the metrics that will help you find your bottleneck!
Topics Discussed:
Introduction (00:00)
Why the “interview growth rule” has changed (00:55)
Two metrics for YouTube growth (02:22)
How solo episodes perform on audio vs. video (04:08)
Why your guest episodes aren’t performing well (06:18)
How to use guest and solo episodes to grow your podcast (08:18)
Need help writing titles? Learn How to Write Perfect Podcast Episode Titles (That Grow Your Audience)
MORE FROM KEVIN:
Got feedback on this episode? Submit it here.
Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox!
Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business!
Connect with Kevin on Instagram or LinkedIn
Subscribe to Grow The Show on Youtube
This episode was produced by Podcast Boutique https://www.podcastboutique.com
Work with Kevin: Apply to the Grow The Show Accelerator
Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business!
Do you study other shows week after week, hoping to ‘crack the code’? Andy J. Pizza, illustrator and host of the Creative Pep Talk podcast, knows that trap better than anyone.
In this episode, we talk about why copying big podcasters could actually be keeping your show small and how leaning into what made him different helped his podcast and business thrive. Learn how to find what makes you unique so you can become someone’s favorite podcast — not just another "good" one!
Topics Discussed:
Introduction (00:00)
Why your “flaws” set you apart (01:56)
How Andy turned colorblindness into a strength (05:22)
Breaking free from your heroes in the creative journey (08:06)
Andy’s framework for finding your creative edge (13:37)
How to discover what makes you unique (18:37)
The role of podcasting in your business (21:28)
Why virality is overrated and could slow your growth (30:21)
Andy’s definition of a podcast (32:45)
What makes your audience come back (35:00)
Interview vs. solo content on YouTube (39:03)
Learn more about Andy J. Pizza’s framework for finding your niche:
https://www.youtube.com/watch?v=o2FcXxnw-tE
Listen to the Creative Pep Talk podcast!
https://www.creativepeptalk.com/
MORE FROM KEVIN:
Got feedback on this episode? Submit it here.
Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox!
Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business!
Connect with Kevin on Instagram or LinkedIn
Subscribe to Grow The Show on Youtube
This episode was produced by Podcast Boutique https://www.podcastboutique.com
Work with Kevin: Apply to the Grow The Show Accelerator
Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business!
Your podcast will NEVER pay you. But your audience will — and they'll tell you exactly how. Instead of chasing sponsors or download numbers, this episode reveals what most podcasters get wrong about monetization. Kev explains the one true way to monetize a podcast, three paths everyone can take to get there, and how your listeners literally hand you the answer. Forget everything you've been told about monetizing a podcast and learn how it actually works!
Topics Discussed:
Introduction (00:00)
“How do I monetize my podcast?” is the wrong question (00:45)
The one and only way to monetize a podcast (02:49)
How sponsorships work (04:38)
The 10K download myth (05:03)
3 paths of podcast monetization (06:11)
The truth about guest sponsorships (08:47)
What question you should be asking instead (10:18)
Signs you’re not ready to monetize (10:54)
How to know what to sell (12:29)
MORE FROM KEVIN:
Got feedback on this episode? Submit it here.
Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox!
Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business!
Connect with Kevin on Instagram or LinkedIn
Subscribe to Grow The Show on Youtube
This episode was produced by Podcast Boutique https://www.podcastboutique.com
Work with Kevin: Apply to the Grow The Show Accelerator
Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business!
Doing everything yourself isn’t working, but neither is hiring help. So why isn’t your show growing? Chances are it’s not your dedication or strategy, it’s because of missing skills.
Learn what skills every podcaster needs to master, how to avoid the biggest delegation mistake, and the first thing every podcaster should do before trying to grow their show!
Topics Discussed:
Introduction (00:00)
Two types of podcasters who are stuck (01:22)
The essential skills all podcasters need (03:05)
Why podcasting is winner-take-all (05:01)
What to do when your skills are lacking (06:03)
When delegation leads to failure (07:46)
The risk of doing it all yourself (08:37)
What should you do next? (11:09)
MORE FROM KEVIN:
Got feedback on this episode? Submit it here.
Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox!
Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business!
Connect with Kevin on Instagram or LinkedIn
Subscribe to Grow The Show on Youtube
This episode was produced by Podcast Boutique https://www.podcastboutique.com
Work with Kevin: Apply to the Grow The Show Accelerator
Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business!
Stuck at the same download number week after week? Most podcasters hit that wall and try all the wrong things to grow — more guests, more ads, more work. But sometimes all it takes is one small, strategic change to 5X your downloads.
In this episode, Nate Palmer shares what he did to keep his listeners hooked, boost retention to 82%, and attract bigger guests and more clients. His tips will help you write stronger intros, build a backlist of clickable titles, and spend less time on production each week!
Topics Discussed:
Introduction (00:00)
How hitting a million downloads changed Nate’s show (01:08)
Why his podcast growth plateaued (02:24)
Analyzing Nate’s original podcast intro (04:06)
The one change that 5X’d his growth (07:39)
Analyzing Nate’s new podcast intro (09:01)
The intro framework behind every episode (10:12)
How to introduce podcast guests (11:23)
What makes a great podcast title (13:27)
Tips to land podcast guest spots and build your network (18:33)
Nate’s efficient process for recording intros (23:02)
Intro mistakes to avoid (25:40)
What makes a good episode topic (27:37)
MORE FROM KEVIN:
Got feedback on this episode? Submit it here.
Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox!
Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business!
Connect with Kevin on Instagram or LinkedIn
Subscribe to Grow The Show on Youtube
This episode was produced by Podcast Boutique https://www.podcastboutique.com
Work with Kevin: Apply to the Grow The Show Accelerator
Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business!
You might not need a better podcast, just better titles. After analyzing 5,463 podcast episodes from the biggest YouTube shows, Kev found a pattern: there are just four rules that separate creators getting seven views from those hitting millions. The best part? They're easy to fix and can get you up to 715% more views!
Here are the four rules every creator needs to know:
Rule #1: the promise
Rule #2: the framing
Rule #3: guest names
Rule #4: numbers
MORE FROM KEVIN:
Got feedback on this episode? Submit it here.
Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox!
Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business!
Connect with Kevin on Twitter, Instagram, or LinkedIn
Subscribe to Grow The Show on Youtube
This episode was produced by Podcast Boutique https://www.podcastboutique.com
Work with Kevin: Apply to the Grow The Show Accelerator
Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business!
Going viral before you even post your first episode? Nicole Holleman of Fantasy Fangirls proves that it's possible — but it's not what kept the show growing.
In this episode, she shares the strategy behind their podcast launch that helped them monetize and hit one million downloads in just three months. Her insights can help you finally get traction on your show, including the social media content that gets the most engagement, why they think listeners were loyal from the beginning, and the early work that helped them grow fast and keep the momentum going.
Topics discussed:
Mistakes made with her first show
Creating a strong premise and podcast title
Why they went viral before releasing their first episode
How they built a loyal audience on social media
Weekly social media cadence and production workflow
How they started to monetize Fantasy Fangirls
Lessons from launching a Patreon
Choosing the right talent agency and podcast network
Two things to try when your show isn’t growing
MORE FROM KEVIN:
Got feedback on this episode? Submit it here.
Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox!
Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business!
Connect with Kevin on Twitter, Instagram, or LinkedIn
Subscribe to Grow The Show on Youtube
This episode was produced by Podcast Boutique https://www.podcastboutique.com
Work with Kevin: Apply to the Grow The Show Accelerator
Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business!
Think your podcast only costs you a few hours a week? Today’s the day you’ll uncover just how much time and money it really takes to keep your show running — and whether it’s worth the investment.
Spoiler: the real cost might include lost revenue, wasted hours, missed opportunities and growth!
Topics discussed:
Why so many podcasts plateau
How to calculate the true cost of a podcast
3 ways to take action
MORE FROM KEVIN:
Got feedback on this episode? Submit it here.
Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox!
Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business!
Connect with Kevin on Twitter, Instagram, or LinkedIn
Subscribe to Grow The Show on Youtube
This episode was produced by Podcast Boutique https://www.podcastboutique.com
Work with Kevin: Apply to the Grow The Show Accelerator
Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business!
John Lee Dumas has built a 7-figure podcast working just five hours a week, and you'll be surprised by what helped him get there. Tune in to learn how he went from novice to legendary podcaster, why most shows fail before they even get started, and what it takes to build a show that lasts!
MORE FROM KEVIN:
Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox!
Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business!
This episode was produced by Podcast Boutique https://www.podcastboutique.com
Work with Kevin: Apply to the Grow The Show Accelerator
Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business!
That "rate and review" callout at the end of your show? It's not working for a reason. In this episode, Kev explains why most CTAs flop and eight things that will actually get more listeners to take action. Find out what to do before the ask, the crucial elements that make CTAs work, and how to stop overthinking so they feel natural for you and your audience!
MORE FROM KEVIN:
Got feedback on this episode? Submit it here.
Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox!
Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business!
Connect with Kevin on Twitter, Instagram, or LinkedIn
Subscribe to Grow The Show on Youtube
This episode was produced by Podcast Boutique https://www.podcastboutique.com
Work with Kevin: Apply to the Grow The Show Accelerator
Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business!
Finally, the definitive answer: do podcasters need to be on YouTube? If you're worried that YouTube is leaving some podcasters behind, this episode breaks down four ways to grow your show while staying audio-only.
Host Kev Michael also shares the unique advantage audio podcasters have over YouTubers, the differences between audio and video audiences (and why they matter), and how you can test out video podcasting without going all in. Plus, find out how you can start on YouTube without ever touching a camera!
Learn how to use these strategies:
Strategy #1: audience transfer
Strategy #2: podcasting guesting
Strategy #3: cold outreach
Strategy #4: sales funnel
MORE FROM KEVIN:
Got feedback on this episode? Submit it here.
Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox!
Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business!
Connect with Kevin on Twitter, Instagram, or LinkedIn
Subscribe to Grow The Show on Youtube
This episode was produced by Podcast Boutique https://www.podcastboutique.com
Work with Kevin: Apply to the Grow The Show Accelerator
Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business!
Your growth strategy isn't working. Is it time to try something new? This is a question every podcaster asks themselves when their growth stalls. In this episode, Kev shares a simple 30-day rule to help you decide when to pivot and when to be patient — so you’re not wasting time or giving up too soon. Stop guessing and start making real progress!
MORE FROM KEVIN:
Got feedback on this episode? Submit it here.
Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox!
Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business!
Connect with Kevin on Twitter, Instagram, or LinkedIn
Subscribe to Grow The Show on Youtube
This episode was produced by Podcast Boutique https://www.podcastboutique.com
Work with Kevin: Apply to the Grow The Show Accelerator
Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business!
Yes, you can monetize a small podcast — but not if no one sees it. And that's getting harder and harder to do on audio platforms. In this YouTube masterclass, Kev Michael shares a four-level framework to help you get seen, grow faster, and start getting paid. It's the same approach that’s driven 10x growth for creators in just a few weeks!
Learn how to implement this framework:
Level one: make a promise
Level two: win the click
Level three: keep people watching
Level four: get them to buy
MORE FROM KEVIN:
Got feedback on this episode? Submit it here.
Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox!
Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business!
Connect with Kevin on Twitter, Instagram, or LinkedIn
Subscribe to Grow The Show on Youtube
This episode was produced by Podcast Boutique https://www.podcastboutique.com
Work with Kevin: Apply to the Grow The Show Accelerator
Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business!
You asked, we answered! This Q&A episode covers everything from podcast growth to YouTube setups and podcast cover art. Discover why your show isn’t growing despite consistent publishing, how to get more engagement, and three strategies that will actually grow your show.
Kev Michael answers these questions:
Why aren’t high-profile guests helping my podcast grow?
Do you need a fancy podcast setup to post on YouTube?
Why is consistent publishing now growing my show?
How do you promote yourself without being pushy?
How do you get people to download my freebie?
Should you include your photo on podcast cover artwork?
MORE FROM KEVIN:
Got feedback on this episode? Submit it here.
Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox!
Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business!
Connect with Kevin on Twitter, Instagram, or LinkedIn
Subscribe to Grow The Show on Youtube
LINKS TO OUR PARTNERS:
Learn More about working with Podcast Boutique
Grab Kevin's Recommended Mic on Amazon
Build a Podcast Website in 7 Minutes on Podpage
Work with Kevin: Apply to the Grow The Show Accelerator
Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business!
Are your best episodes getting ignored on YouTube? Ours were too, and the reason surprised us. In this episode, Kev Michael explains why even great content can flop and what it takes to grow fast on YouTube. Find out what caused our reach to drop, how the YouTube algorithm actually works, and why it led us to go back to Grow the Show!
Topics discussed:
Why we’re rebranding back to Grow the Show
How the YouTube algorithm really works
Why you may need to start a new channel
The future of Grow the Show and Chief Audience Officer
MORE FROM KEVIN:
Got feedback on this episode? Submit it here.
Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox!
Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business!
Connect with Kevin on Twitter, Instagram, or LinkedIn
Subscribe to Grow The Show on Youtube
LINKS TO OUR PARTNERS:
Learn More about working with Podcast Boutique
Grab Kevin's Recommended Mic on Amazon
Build a Podcast Website in 7 Minutes on Podpage
Work with Kevin: Apply to the Grow The Show Accelerator
Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business!
Let’s be honest… trying to grow everywhere is burning you out. The good news? Doing LESS can actually help you grow faster. In this episode, Kev shares how to simplify your strategy so that you can get more traction, let go of the FOMO that keeps you posting everywhere, and stop wondering if you're doing enough. Tune in to hear the simple rule that will change everything!
MORE FROM KEVIN:
Got feedback on this episode? Submit it here.
Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox!
Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business!
Connect with Kevin on Twitter, Instagram, or LinkedIn
Subscribe to Grow The Show on Youtube
LINKS TO OUR PARTNERS:
Learn More about working with Podcast Boutique
Grab Kevin's Recommended Mic on Amazon
Build a Podcast Website in 7 Minutes on Podpage
Work with Kevin: Apply to the Grow The Show Accelerator
Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business!
There’s a new (better) way to choose your episode topics! If you're tired of low engagement and slow growth, this episode is your game plan for choosing winning topics. You'll learn five strategies to pick episode ideas that connect with your audience and make content planning faster, including a quick 10-minute exercise to build a list of topics for future episodes. Tune in now to get started!
Topics discussed:
Strategy 1: Curriculum
Strategy 2: Calendar Review
Strategy 3: Copying
Strategy 4: Closers
Strategy 5: Keywords
MORE FROM KEVIN:
Got feedback on this episode? Submit it here.
Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox!
Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business!
Connect with Kevin on Twitter, Instagram, or LinkedIn
Subscribe to Grow The Show on Youtube
LINKS TO OUR PARTNERS:
Learn More about working with Podcast Boutique
Grab Kevin's Recommended Mic on Amazon
Build a Podcast Website in 7 Minutes on Podpage
Work with Kevin: Apply to the Grow The Show Accelerator
Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business!
The biggest ad spend mistake? Thinking more views means more growth. In this episode, Kev explains how the YouTube algorithm really works and why your paid ads aren't working. Learn what you need to fix before running paid ads on YouTube, how to tell if paid ads are working, and a hack that will actually give you the growth you want. Listen before you spend another dollar!
MORE FROM KEVIN:
Got feedback on this episode? Submit it here.
Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox!
Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business!
Connect with Kevin on Twitter, Instagram, or LinkedIn
Subscribe to Grow The Show on Youtube
LINKS TO OUR PARTNERS:
Learn More about working with Podcast Boutique
Grab Kevin's Recommended Mic on Amazon
Build a Podcast Website in 7 Minutes on Podpage
Work with Kevin: Apply to the Grow The Show Accelerator
Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business!
Most YouTube podcasts lose viewers in the first 30 seconds. If you're not seeing growth, a few simple changes can help you "win the click" and keep people watching. In this episode, Kev shares the five steps that will help you grow on YouTube and start turning views into revenue. You'll learn what you might be getting wrong about your audience, how to reach more people, and a pro move to get more leads. Listen for the YouTube strategy every podcaster needs to know!
Topics discussed:
YouTube podcasting mistakes
Effective titles and thumbnails
How to “win the click”
3 things to do in the first 30 seconds
How to get viewers to follow CTAs
MORE FROM KEVIN:
Got feedback on this episode? Submit it here.
Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox!
Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business!
Connect with Kevin on Twitter, Instagram, or LinkedIn
Subscribe to Grow The Show on Youtube
LINKS TO OUR PARTNERS:
Learn More about working with Podcast Boutique
Grab Kevin's Recommended Mic on Amazon
Build a Podcast Website in 7 Minutes on Podpage







really loved this episode and learned a ton :)