Business Badassery Podcast

Today's episode is all about Instagram reels. An eagle-eyed listener noticed Kirsty is creating reels after talking recently about the fact that she doesn't need to do that for Instagram to support her business goals. What changed? Kirsty shares why she's made that decision, what's driving it and whether it might be a relevant move for you to make too.

Getting into a funk happens to all of us from time to time. Problem is when you don't know how to crawl out of it. Clearly these past couple years have served up a lot of funk. Here's a few thoughts about what you can do when you find yourself in that space.  .  

Today we share some thoughts about the future of this podcast. We were chatting after a recording and it occurred to us it might actually be of interest to you, our listeners. If not, hang tight -- we will get back to your questions next week!              

Which parts of your life and experience are fair game for informing your USP? Tune in to hear us share how our own experiences have shaped the work we do today, and how we talk about it.   Take Kirsty's assessment to pinpoint your communication style, and get personalized insight on where you excel, where you could improve, and some strategies to try this week.   Join Amy's newsletter and get weekly insights on how to build and grow a sustainable business that fills your coffers and feeds your soul.  Got a question? Click here to ask us!      

Social media is time consuming to do well, so maintaining two separate profiles feels like a Herculean task… but is it confusing to use one profile to speak to two separate audiences? Tune in to hear our take on how to approach this strategically… and perhaps save your sanity in the process.   Take Kirsty's assessment to pinpoint your communication style, and get personalized insight on where you excel, where you could improve, and some strategies to try this week.   Join Amy's newsletter and get weekly insights on how to build and grow a sustainable business that fills your coffers and feeds your soul.    Got a question? Click here to ask us!   

We recorded this episode with a live audience, and answered a bunch of Qs thick and fast! Tune in to hear us talk about: + Our favorite tools for client comms (and why Kirsty hates them all!)   Pinterest vs Instagram   Our wind down rituals to wrap up the work day How many hours we each work per week (hint: it's probably less than you think!) The value of cold pitching vs building an email list And a bunch more   Take Kirsty's assessment to pinpoint your communication style, and get personalized insight on where you excel, where you could improve, and some strategies to try this week.   Join Amy's newsletter and get weekly insights on how to build and grow a sustainable business that fills your coffers and feeds your soul.  Got a question? Click here to ask us!

Toying with the idea of using free workshops as a list growth and sales tool, but worried about how well it might actually work? Tune in to this episode to hear us dive into key strategic considerations behind the content, promotion, placement, and post-workshop nurture.   Take Kirsty's assessment to pinpoint your communication style, and get personalized insight on where you excel, where you could improve, and some strategies to try this week.   Join Amy's newsletter and get weekly insights on how to build and grow a sustainable business that fills your coffers and feeds your soul.  Got a question? Click here to ask us!  

Both of us are big believers that your business should support your life — financially, of course, but also in terms of capacity, creativity, connection, and meaning making. Tune into this episode to hear us talk through how both our businesses have shifted over the last 5 years to support us through early parenthood (Kirsty) and a season of loss (Amy). We also dive into: + What shifts when you put the same skills in different packaging    How running serial masterminds was (almost) putting Amy out of business… and what she did about it Who the heck is Eunice, and why do they matter?   Take Kirsty's assessment to pinpoint your communication style, and get personalized insight on where you excel, where you could improve, and some strategies to try this week.   Join Amy's newsletter and get weekly insights on how to build and grow a sustainable business that fills your coffers and feeds your soul.  Got a question? Click here to ask us!  

Tune in to hear: + Why Amy thinks it's not actually possible for your content to be 'too good' or 'too generous' + How sharing who you are is just as (if not more) valuable than sharing what you know Kirsty's take on the critical difference between what you know and how you think Why putting more 'human' in your content is more valuable now than ever   Take Kirsty's assessment to pinpoint your communication style, and get personalized insight on where you excel, where you could improve, and some strategies to try this week.   Join Amy's newsletter and get weekly insights on how to build and grow a sustainable business that fills your coffers and feeds your soul.  Got a question? Click here to ask us!

Freelance copywriting with AI? Is that smart? Not so savvy? And, where does strategy data and analysis fit in? We (re)define what strategy really is and how you see yourself. We talk about: AI (and its role in data analysis) Storytelling What you can promise clients (and what you should never)!   Take Kirsty's assessment to pinpoint your communication style, and get personalized insight on where you excel, where you could improve, and some strategies to try this week.   Join Amy's newsletter and get weekly insights on how to build and grow a sustainable business that fills your coffers and feeds your soul.  Got a question? Click here to ask us!

Tune in and discover: When and how do you experiment in your business? Should you follow your gut? When is that a good idea and when is it a bad plan? How does risk tolerance figure in? Amy's take on pushback and rebellion and Kirsty's take on self-awareness. Intrigued? Give this episode a listen.   Take Kirsty's assessment to pinpoint your communication style, and get personalized insight on where you excel, where you could improve, and some strategies to try this week. Join Amy's newsletter and get weekly insights on how to build and grow a sustainable business that fills your coffers and feeds your soul. Got a question? Click here to ask us! 

How do you regain trust in yourself when you make a bad business decision? And, further to that, what is a bad business decision?  What do you do immediately and what are the implications for the long term? We deal with some uncomfortable truths in this one. Take Kirsty's assessment to pinpoint your communication style, and get personalised insight on where you excel, where you could improve, and some strategies to try this week.   Join Amy's newsletter and get weekly insights on how to build and grow a business that rewards fills your coffers and feeds your soul.  Got a question? Click here to ask us!  

There are so many things to think about and work on when you're running a business as a solo. So how do you know what to prioritize and at what point? Some of it depends on what phase of business you're in...BUT! There are some clear things to focus on before others and we bat that around and talk about Money making activities.  Building the plane as you're flying it (whether or not that's a good idea).  How to stay on top of it all without losing your mind. We also touch on where getting and keeping clients fits into the whole picture and how it informs what you do when.   Click here to submit your Qs

You know that awkward moment when a client asks for 'one more little thing'? Or a prospect suggests some sort of test project? Here's how to master those scenarios, finding the perfect balance between being generous and not resenting yourself for giving it all away for free. We discuss built-in 'favour budgets', the difference between stellar customer service and simply 'doing more', and how to work out the bounds of the value exchange. Want us to tackle one of your Qs on a future episode? Click here to submit your Q

Need to grow your list, but allergic to social media? Tune in so we can can help you work out how big of an audience you actually need to support your business (it might be smaller than you think!), and which other visibility-building tools and strategies might be a better fit - for your skills, capacity, and values. Here are the people and places we mention in this episode: Click here to see more from Justin Blackman   Click here to submit your Q for a future episode. 

Systems and processes for your small business. Why build them? When? What's the easiest way to get them created and in place? 

We discuss specific content strategies that we've used, seen used in the wild, or know our clients are using successfully.  We also share how build authority to convert potential clients into buyers (including offer strategy).  The podcast Amy references is Ellen Yin's Cubicle to CEO podcast, episode 256, published on the 22nd of July, 2024.   

This week's question is hugely relevant to both Amy and Kirsty: "How do you take a good chunk of time off your business without disappearing from your clients radar?" It can be an agonizing decision to walk away for a period of time, but is all that anxiety really worth it? Take a listen as we describe our experiences with taking blocks of time off and how it affected our businesses.  

There's so much packed into this week's question "What are the elements of a successful partnership like yours? And when I say successful, I also mean still having a blast together." We get very transparent about how we came to our business partnership and the secret sauce that makes our particular joint venture not only successful, but fun. 

We are so excited to welcome our special guest, Tanya Geisler today. If Tanya is new to you, she's a certified Leadership Coach, an international TEDx women's speaker, and a writer who teaches leaders how to combat their imposter complex and lead with iconic impact so they can achieve their ultimate goals. You can learn more about her at tanyageisler.com and we definitely recommend taking her quiz to discover your OWN Iconic Identity.