Claim OwnershipBusiness Badassery Podcast
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Business Badassery: the audio advice column for your online business. We answer questions our listeners submit. Without taking ourselves too seriously, we cover anything and everything to do with running, building or growing an online business.
Got a question? Ask it here: https://bit.ly/badassQs
Got a question? Ask it here: https://bit.ly/badassQs
161 Episodes
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Today's episode is all about Instagram reels. An eagle-eyed listener noticed Kirsty is creating reels after talking recently about the fact that she doesn't need to do that for Instagram to support her business goals. What changed? Kirsty shares why she's made that decision, what's driving it and whether it might be a relevant move for you to make too.
Getting into a funk happens to all of us from time to time. Problem is when you don't know how to crawl out of it. Clearly these past couple years have served up a lot of funk. Here's a few thoughts about what you can do when you find yourself in that space. .
Today we share some thoughts about the future of this podcast. We were chatting after a recording and it occurred to us it might actually be of interest to you, our listeners. If not, hang tight -- we will get back to your questions next week!
In this week's episode we go into depth on cold pitching, what works, what doesn't, what to be sure you include, and what you should probably avoid. We talk about follow-up and most importantly, how to really know the person you're pitching -- not just from a demographic standpoint, but from an empathy point of view. Take Kirsty's assessment to pinpoint your communication style, and get personalized insight on where you excel, where you could improve, and some strategies to try this week. Join Amy's newsletter and get weekly insights on how to build and grow a sustainable business that fills your coffers and feeds your soul. Got a question? Click here to ask us!
Tune in to hear about launch metrics, and how to look at various aspects of launch funnels. Kirsty was a launch strategist for many years, and her take and way of looking at launches is unique (and invaluable!). And, you might be surprised by what matters, what doesn't and what you measure. Take Kirsty's assessment to pinpoint your communication style, and get personalized insight on where you excel, where you could improve, and some strategies to try this week. Join Amy's newsletter and get weekly insights on how to build and grow a sustainable business that fills your coffers and feeds your soul. Got a question? Click here to ask us!
In this week's episode we tackle online strategies, what we see working, what we think doesn't and Kirsty's experiment with anticipation and how to create that effectively in your marketing and why you might want to consider it. Take Kirsty's assessment to pinpoint your communication style, and get personalized insight on where you excel, where you could improve, and some strategies to try this week. Join Amy's newsletter and get weekly insights on how to build and grow a sustainable business that fills your coffers and feeds your soul. Got a question? Click here to ask us!
This week we tackle to know what's you, what's the state of the world or perceived state of your industry and how should you decide which moves to make when you don't know how to separate out all of the pieces? We tackle this (and so much more)! Take Kirsty's assessment to pinpoint your communication style, and get personalized insight on where you excel, where you could improve, and some strategies to try this week. Join Amy's newsletter and get weekly insights on how to build and grow a sustainable business that fills your coffers and feeds your soul. Got a question? Click here to ask us!
When one client takes up a lot of your bandwidth, you can start to feel like an employee, or somewhat beholden to them. How do create boundaries, and how on earth do you know what they be? What if they ask you to promote something they're doing? Should you? Sometimes? Maybe? Why or why not. We address all these questions in this week's episode. Take Kirsty's assessment to pinpoint your communication style, and get personalized insight on where you excel, where you could improve, and some strategies to try this week. Join Amy's newsletter and get weekly insights on how to build and grow a sustainable business that fills your coffers and feeds your soul. Got a question? Click here to ask us!
Tune in to hear us talk about self-trust, impermanacy, and what happens when the people who made the blueprint tear parts of it down. Take Kirsty's assessment to pinpoint your communication style, and get personalized insight on where you excel, where you could improve, and some strategies to try this week. Join Amy's newsletter and get weekly insights on how to build and grow a sustainable business that fills your coffers and feeds your soul. Got a question? Click here to ask us!
Are shyness and imposter syndrome the same thing? How do you speak up for what you think, know, and offer when you don't feel qualified enough? Tune in to hear us unapck this, as well as get a permission slip to exit the spaces that make you feel 'less than'. Oh! And to hear Amy translate some Bad Bunny (hip thrusts sadly not included...). Click here to listen to the episode on how to market as an introvert. Take Kirsty's assessment to pinpoint your communication style, and get personalized insight on where you excel, where you could improve, and some strategies to try this week. Join Amy's newsletter and get weekly insights on how to build and grow a sustainable business that fills your coffers and feeds your soul. Got a question? Click here to ask us!
When clients come to you about a project - how do you bring in your strategic brain and processes to the conversation? Especially when the potential client is focused on a deliverable or the pieces they think they want or need. We discuss how you talk about your expertise, which clients want what and how you can differentiate who's who and start to build your own criteria for how you talk about your work, and who you work with. Take Kirsty's assessment to pinpoint your communication style, and get personalized insight on where you excel, where you could improve, and some strategies to try this week. Join Amy's newsletter and get weekly insights on how to build and grow a sustainable business that fills your coffers and feeds your soul. Got a question? Click here to ask us!
You get good at your thing — whatever that is — but do you then stay there forever? What's "allowed" in terms of stretching your skills and experimenting with new approaches? And what about those 'rinse and repeat' frameworks everyone's talking about? How do they fit with the entrepreneurial spirit, and how do they stack up in the era of AI? Tune in to find out. Take Kirsty's assessment to pinpoint your communication style, and get personalized insight on where you excel, where you could improve, and some strategies to try this week. Join Amy's newsletter and get weekly insights on how to build and grow a sustainable business that fills your coffers and feeds your soul. Got a question? Click here to ask us!
What is an introvert really? Or an extrovert – and how does (or should) the way you're wired figure into your marketing plans? Do you need to "change" who you are in order to do business? Or, can you amplify who you are and let it ride? And what about those ambiverts anyway…?! Take Kirsty's assessment to pinpoint your communication style, and get personalized insight on where you excel, where you could improve, and some strategies to try this week. Join Amy's newsletter and get weekly insights on how to build and grow a sustainable business that fills your coffers and feeds your soul. Got a question? Click here to ask us!
Which parts of your life and experience are fair game for informing your USP? Tune in to hear us share how our own experiences have shaped the work we do today, and how we talk about it. Take Kirsty's assessment to pinpoint your communication style, and get personalized insight on where you excel, where you could improve, and some strategies to try this week. Join Amy's newsletter and get weekly insights on how to build and grow a sustainable business that fills your coffers and feeds your soul. Got a question? Click here to ask us!
Social media is time consuming to do well, so maintaining two separate profiles feels like a Herculean task… but is it confusing to use one profile to speak to two separate audiences? Tune in to hear our take on how to approach this strategically… and perhaps save your sanity in the process. Take Kirsty's assessment to pinpoint your communication style, and get personalized insight on where you excel, where you could improve, and some strategies to try this week. Join Amy's newsletter and get weekly insights on how to build and grow a sustainable business that fills your coffers and feeds your soul. Got a question? Click here to ask us!
We recorded this episode with a live audience, and answered a bunch of Qs thick and fast! Tune in to hear us talk about: + Our favorite tools for client comms (and why Kirsty hates them all!) Pinterest vs Instagram Our wind down rituals to wrap up the work day How many hours we each work per week (hint: it's probably less than you think!) The value of cold pitching vs building an email list And a bunch more Take Kirsty's assessment to pinpoint your communication style, and get personalized insight on where you excel, where you could improve, and some strategies to try this week. Join Amy's newsletter and get weekly insights on how to build and grow a sustainable business that fills your coffers and feeds your soul. Got a question? Click here to ask us!
Toying with the idea of using free workshops as a list growth and sales tool, but worried about how well it might actually work? Tune in to this episode to hear us dive into key strategic considerations behind the content, promotion, placement, and post-workshop nurture. Take Kirsty's assessment to pinpoint your communication style, and get personalized insight on where you excel, where you could improve, and some strategies to try this week. Join Amy's newsletter and get weekly insights on how to build and grow a sustainable business that fills your coffers and feeds your soul. Got a question? Click here to ask us!
Both of us are big believers that your business should support your life — financially, of course, but also in terms of capacity, creativity, connection, and meaning making. Tune into this episode to hear us talk through how both our businesses have shifted over the last 5 years to support us through early parenthood (Kirsty) and a season of loss (Amy). We also dive into: + What shifts when you put the same skills in different packaging How running serial masterminds was (almost) putting Amy out of business… and what she did about it Who the heck is Eunice, and why do they matter? Take Kirsty's assessment to pinpoint your communication style, and get personalized insight on where you excel, where you could improve, and some strategies to try this week. Join Amy's newsletter and get weekly insights on how to build and grow a sustainable business that fills your coffers and feeds your soul. Got a question? Click here to ask us!
Tune in to hear: + Why Amy thinks it's not actually possible for your content to be 'too good' or 'too generous' + How sharing who you are is just as (if not more) valuable than sharing what you know Kirsty's take on the critical difference between what you know and how you think Why putting more 'human' in your content is more valuable now than ever Take Kirsty's assessment to pinpoint your communication style, and get personalized insight on where you excel, where you could improve, and some strategies to try this week. Join Amy's newsletter and get weekly insights on how to build and grow a sustainable business that fills your coffers and feeds your soul. Got a question? Click here to ask us!
Freelance copywriting with AI? Is that smart? Not so savvy? And, where does strategy data and analysis fit in? We (re)define what strategy really is and how you see yourself. We talk about: AI (and its role in data analysis) Storytelling What you can promise clients (and what you should never)! Take Kirsty's assessment to pinpoint your communication style, and get personalized insight on where you excel, where you could improve, and some strategies to try this week. Join Amy's newsletter and get weekly insights on how to build and grow a sustainable business that fills your coffers and feeds your soul. Got a question? Click here to ask us!
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